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14-1630: Not to be confused with TrueX . [REDACTED] Look up truex in Wiktionary, the free dictionary. Truex is a surname of Walloon Huguenot origin, found primarily in the United States and Canada. The majority of people with this surname (as well as Truax and other variants) are descended from Philippe Du Trieux, who arrived in New Amsterdam (modern New York) in 1624. People with this surname include: Adrienne Truex (1907–1947), American actress better known as Adrienne Ames Ernest Truex (1889–1973), American actor Martin Truex Sr. (born 1958), American racing driver Martin Truex Jr. (born 1980), American racing driver Max Truex (1935–1991), American long-distance runner Ryan Truex (born 1992), American racing driver and brother of Martin Truex Jr. Van Day Truex (1904–1979), American interior designer, professor of design, and painter William Snyder Truex (1819–1889), American brigadier general See also [ edit ] [REDACTED] Search for "Truex" on Misplaced Pages. All pages with titles containing Truex Truax (surname) References [ edit ] ^ Association of Philippe du Trieux Descendants [REDACTED] Surname list This page lists people with

28-691: A $ 400 million fifth fund, Redpoint V, in January 2013, to focus on early-stage investments in new platforms, next generation media, big data infrastructure and applications, and enterprise, cloud, and mobile. In April 2015, Redpoint raised a $ 400 million sixth fund to focus on early stage investments in consumer and enterprise. In January 2019, Redpoint China Ventures raised two new funds totaling $ 400 Million to focus on consumer, enterprise and emerging frontier tech startups based in China. In November 2021, The Wall Street Journal reported that Redpoint Ventures

42-658: A $ 600 million venture fund, at the time the largest first-time fund for a new firm. In 2000 and 2006, Redpoint raised two additional funds, Redpoint II and Redpoint III totaling $ 1.15 billion. In 2007, Redpoint raised a $ 250 million fund to focus on investing in early growth technology companies such as Answers.com , Internet Brands, NextG Networks , and Tantalus. In February 2010, Redpoint raised $ 400 million for its fourth fund Redpoint IV, to focus on early stage companies involved in Internet and social media, mobile computing, cloud computing and clean technology . Redpoint raised

56-548: A company that had developed technology that tracks customer traffic within brick and mortar stores. In September 2023, it was announced Infillion had acquired the New York -headquartered advertising technology company, MediaMath. Infillion has worked with Microsoft , Visa , Apple , Disney , Coca-Cola , Kia Motors , Kraft Foods , Macy's , Nestlé , Procter & Gamble and Discover Card on online advertisements. The company delivers ad units that are self-selected by

70-478: A credit or debit card. In 2022, Infillion acquired Analytiks, a company whose technology tracks the movement of customers visiting brick and mortar stores. Infillion also offers out-of-home advertising services. For example, the company's Instadium product creates and places advertisements within sporting venues as well as mobile apps for teams and arenas. In August 2010, Forbes recognized SocialVibe's engagement for Microsoft Bing on Zynga's FarmVille as one of

84-600: Is also a source of ad inventory for text and visual ads. The company has provided ad space to publishers such as Tribune Company , AT&T , and Pandora Radio . These ads are distributed programmatically . Their engagement-based nature is intended to reduce instances of ad fraud. Infillion is a provider of consumer location data, which is typically used for mobile ad targeting. In 2016, Infillion partnered with Citibank to provide services to 60,000 Citi Mobile app users based on their location. For instance, users could unlock ATM lobby doors with their phones, without swiping

98-636: Is different from Wikidata All set index articles TrueX Infillion , formerly known as Gimbal | true[X] , TrueX, Inc. (stylized as true[X] ) and SocialVibe , is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in Los Angeles and New York City . It was previously owned by 21st Century Fox , from 2014 until Disney's acquisition of 21st Century Fox in 2019, and The Walt Disney Company from 2019 until 2020. The company that would eventually become Infillion

112-407: The surname Truex . If an internal link intending to refer to a specific person led you to this page, you may wish to change that link by adding the person's given name (s) to the link. Retrieved from " https://en.wikipedia.org/w/index.php?title=Truex&oldid=1209861960 " Category : Surnames Hidden categories: Articles with short description Short description

126-1288: The "Best-Ever Social Media Campaigns". The campaign garnered over 425,000 fans for Bing in less than one day, and 70% of the fans visited the search engine in the following month. Redpoint Ventures The firm was founded in 1999 and is headquartered in Menlo Park, California , with offices in San Francisco , Los Angeles , Beijing and Shanghai . The firm manages $ 3.8 billion of capital. The firm's partners include Alex Bard, Allen Beasley, Erica Brescia, Jeff Brody, Satish Dharmaraj , Tom Dyal, Tim Haley, Brad Jones, Annie Kadavy, Chris Moore, Lars Pedersen, Scott Raney, John Walecka, Geoff Yang and David Yuan. The founders of Redpoint Ventures have been involved with successful investments including Foundry , Juniper Networks , Netflix and Right Media . Its partners have been involved in 136 IPOs and acquisitions. IPOs include Snowflake, Twilio , Pure Storage , 2u , Just Eat , Zendesk , HomeAway , Qihoo , Responsys, Fortinet and Calix . Acquisitions include Acompli, Caspida, Efficient Frontier, Heroku, RelateIQ, BlueKai, Posterous, Trip.com , LifeSize, Refresh, Right Media and Zimbra. In 1999, Redpoint raised

140-665: The company doubled its revenue. In May 2014, the company received an additional $ 6 million in funding. Later that year, it was acquired by 21st Century Fox in a deal worth $ 200 million. One of Fox's first moves after buying the company was utilizing TrueX technology that gave viewers using web browsers and connected TV apps a choice to watch a single interactive ad at the beginning of a piece of video content, or to have that content interrupted by regular commercial breaks. In September 2017, The Walt Disney Company assumed control of TrueX as part of its $ 71 billion purchase of 21st Century Fox. On March 17, 2020, Disney announced that it

154-484: The company to $ 12 million, as the company shifted to a model in which it shared revenue with the charities it represented. In March 2011, SocialVibe closed a $ 20 million round of funding led by Norwest Venture Partners . By this point, SocialVibe had expanded into online and mobile advertising, including running ad campaigns within Zynga games on Facebook. In 2013 the company became known as TrueX. Between 2013 and 2014,

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168-445: The viewer in exchange for access to online content such as videos, music, games, or more articles. The ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion. Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate. Infillion

182-508: Was founded as SocialVibe in 2006. SocialVibe originally enabled customers to raise money for social causes they wished to support. In December 2007, it received $ 4.2 million in Series A funding led by Redpoint Ventures . It was launched into public beta in February 2008. In January 2009, Jafco Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in

196-464: Was looking to sell TrueX, as Disney considered it a non-core asset that did not operate as part of Disney's sales or technology divisions. Disney announced that TrueX had been sold to the marketing data company Gimbal, Inc. on September 28, 2020. Following the sale of TrueX to Gimbal, the two companies became a single entity known as Gimbal/TrueX. On March 1, 2022, Gimbal/TrueX rebranded as Infillion. In September 2022, Infillion acquired Analytiks.ai,

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