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Tupperware

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Tupperware is an American company that manufactures and internationally distributes preparation, storage, and serving containers for the kitchen and home. It was founded in 1942 by Earl Tupper , who developed his first bell-shaped container and introduced the products to the public in 1946.

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32-472: Tupperware is a wholly owned subsidiary of Tupperware Brands . As of 2007, it was sold by approximately 1.9 million direct salespeople on contract. In 2013, the top marketplace for Tupperware was Indonesia , topping Germany . Indonesia's sales in 2013 were more than $ 200 million. On September 19, 2024, Tupperware filed for bankruptcy. Earl Tupper (1907–1983) asked for pure polyethylene pellets from DuPont to build Tupperware products in 1938. He developed

64-405: A corporate , although this term can also apply to cooperating companies and their subsidiaries with varying degrees of shared ownership. A parent company does not have to be the larger or "more powerful" entity; it is possible for the parent company to be smaller than a subsidiary, such as DanJaq , a closely held family company, which controls Eon Productions , the large corporation which manages

96-637: A focus on marketing through parties (such as Germany , Australia , and New Zealand ), Tupperware's market share and profitability continue to decline. In New Zealand , products can be also purchased online without a salesperson. In China, Tupperware products are sold through franchised "entrepreneurial shopfronts", of which there were 1,900 in 2005, due to pyramid selling laws enacted in 1998. Feminist academics had different reactions to Tupperware. A more positive interpretation argued Tupperware provided employment for women who were pregnant or otherwise not guaranteed their position at work due to unequal laws in

128-642: A company (usually with limited liability ) and may be a government-owned or state-owned enterprise . They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway , Jefferies Financial Group , The Walt Disney Company , Warner Bros. Discovery , or Citigroup ; more focused companies include IBM , Xerox , and Microsoft . These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Subsidiaries are separate, distinct legal entities for

160-487: A definition that provides that "control" is "the capacity of an entity to dominate decision-making, directly or indirectly, in relation to the financial and operating policies of another entity so as to enable that other entity to operate with it in pursuing the objectives of the controlling entity". This definition was adapted in the Australian Corporations Act 2001 : s 50AA. Furthermore, it can be

192-844: A financially-ailing Tupperware signed on Moelis & Co. to explore various available strategic options, as it also detected inconsistencies in its prior periods' financial reportings. On June 1, 2023, Tupperware stopped supplying an independent sales force in the UK and Ireland and moved fully to selling online and via the shopping TV channel Ideal World , shortly before Ideal World itself went out of business in early July 2023. On June 14, 2024, Tupperware announced that it would close its last remaining US manufacturing plant in Hemingway, South Carolina and shift production to their plant in Lerma in Mexico, with

224-571: A going concern. The stock value dropped more than 40%. In April 2023 the company warned that there is "substantial doubt about the company's ability to continue as a going concern". The stock price dropped almost 50% on the same day. On April 11, 2023, Tupperware's stock value plummeted to $ 1.30. Although there was a slight recovery the following day, its sliding sales and increasing debt prompted warnings of permanent company closure unless it receives substantial investment. As of April 2023 Tupperware has 82 countries listed as places they trade. In May 2023,

256-608: A job. Tupperware Israel relaunched in December 2020 as an online shop. In March 2021 Tupperware closed down operations in the Netherlands . In August 2022, Tupperware announced it would be leaving the New Zealand market in late 2022. On November 2, 2022, after publishing quarterly results, the company said its inability to maintain compliance with its credit agreement raises substantial doubt about its ability to continue as

288-404: A joint arrangement (joint operation or joint venture) over which two or more parties have joint control (IFRS 11 para 4). Joint control is the contractually agreed sharing of control of an arrangement, which exists only when decisions about the relevant activities require the unanimous consent of the parties sharing control. The Companies Act 2006 contains two definitions: one of "subsidiary" and

320-432: A judgment against the parent if they can pierce the corporate veil and prove that the parent and subsidiary are mere alter egos of one another. Thus any copyrights, trademarks, and patents remain with the subsidiary until the parent shuts down the subsidiary. Ownership of a subsidiary is usually achieved by owning a majority of its shares . This gives the parent the necessary votes to elect their nominees as directors of

352-465: A neighborhood and ask housewives to compare carrots placed in a Tupperware container with anything that they would have ordinarily left them in. These would lead to scheduling of a Tupperware party. In 1977, Rexall , the owner of the Tupperware brand, sold its namesake drugstores and renamed itself Dart Industries. Dart merged with Kraft Foods to form Dart & Kraft. The company demerged, with

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384-462: A subsidiary undertaking, if: The broader definition of "subsidiary undertaking" is applied to the accounting provisions of the Companies Act 2006, while the definition of "subsidiary" is used for general purposes. In Oceania , the accounting standards defined the circumstances in which one entity controls another. In doing so, they largely abandoned the legal control concepts in favour of

416-1002: Is a subsidiary/child company of the ultimate parent company, while a second-tier subsidiary is a subsidiary of a first-tier subsidiary: a "grandchild" of the main parent company. Consequently, a third-tier subsidiary is a subsidiary of a second-tier subsidiary—a "great-grandchild" of the main parent company. The ownership structure of the small British specialist company Ford Component Sales, which sells Ford components to specialist car manufacturers and OEM manufacturers, such as Morgan Motor Company and Caterham Cars , illustrates how multiple levels of subsidiaries are used in large corporations: The word "control" and its derivatives (subsidiary and parent) may have different meanings in different contexts. These concepts may have different meanings in various areas of law (e.g. corporate law , competition law , capital markets law ) or in accounting . For example, if Company A purchases shares in Company B, it

448-463: Is called the parent company or holding company , which has legal and financial control over the company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies . The subsidiary will be required to follow the laws where it is headquartered and incorporated. It will also maintain its own executive leadership. The subsidiary can be

480-497: Is possible that the transaction is not subject to merger control (because Company A had been deemed to already control Company B before the share purchase, under competition law rules), but at the same time Company A may be required to start consolidating Company B into its financial statements under the relevant accounting rules (because it had been treated as a joint venture before the purchase for accounting purposes). Control can be direct (e.g., an ultimate parent company controls

512-691: Is run by a Tupperware consultant as a host or hostess who invites friends and neighbors into their home to see the product line. Parties also take place in workplaces, schools, and other community groups. To stay in touch with its sales force, Tupperware published the monthly magazine Tupperware Sparks . The magazine had snapshots of saleswomen posing with awards and recognition for high sales. To avoid spending money on advertising, Tupperware created events that attracted free publicity. The multi-level marketing strategy adopted by Tupperware has been criticized as manipulative. Statistics released by Tupperware in 2018 showed that 94% of its active distributors remained on

544-470: The James Bond franchise. Conversely, the parent may be larger than some or all of its subsidiaries (if it has more than one), as the relationship is defined by control of ownership shares, not the number of employees. The parent and the subsidiary do not necessarily have to operate in the same locations or operate the same businesses. Not only is it possible that they could conceivably be competitors in

576-532: The UK and Ireland , citing customer dissatisfaction with their direct sales model. The company relaunched in the UK in mid-2011, and recruited UK staff, but in December the relaunch was canceled. As of 2007 Tupperware was sold by means of approximately 1.9 million direct salespeople on contract. In May 2018, the Israeli daily TheMarker reported that Tupperware will withdraw from Israel leaving 2,000 agents without

608-408: The 1950s to earn an income while keeping their focus in the domestic domain. Brownie Wise (1913–1992), a former sales representative of Stanley Home Products, started organizing more of these parties and was soon made vice president of marketing in 1951. Later, she created Tupperware Parties Inc.Women at the parties were exhorted to sell more via the slogan "No Sex, No Sup, Just Tup-Tup-Tup!". During

640-561: The closure to be completed in January 2025. On September 16, 2024, Tupperware Brands Corp. announced that they were preparing to file for Chapter 11 bankruptcy protection later in the week after a failed comeback after beneficial sales during the COVID-19 pandemic . The company's stock fell nearly 60% after the announcement. On September 18, Tupperware Brands filed for Chapter 11 bankruptcy protection, with plans to continue operating during

672-476: The early 1950s Tupperware products gained popularity and sales increased. The company continued the Tupperware parties and rewarded top-selling women. Tupperware expanded to Europe in 1960 when Mila Pond hosted Tupperware parties in Weybridge , England , and other locations around the world. A comparison technique called "carrot calling" was used by the representatives wherein they would travel door-to-door in

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704-523: The first product in 1946 in Leominster, Massachusetts . The polyethylene plastic containers could be used in households to contain food and keep them airtight, and featured a "burping seal" that was patented in 1949. The product became notable with a sale-through-presentation idea, held in a party setting. Tupperware developed a direct marketing strategy known as the party plan to sell products. The party plan called Tupperware party enabled women of

736-453: The first-tier subsidiary directly) or indirect (e.g., an ultimate parent company controls second and lower tiers of subsidiaries indirectly, through first-tier subsidiaries). Recital 31 of Directive 2013/34/EU stipulates that control should be based on holding a majority of voting rights, but control may also exist where there are agreements with fellow shareholders or members. In certain circumstances, control may be effectively exercised where

768-414: The former Dart assets renamed to Premark International. Tupperware Brands was spun off from Premark in 1996. Tupperware also produced limited products outside its core preparation and storage lines. The Shape O is a toddler toy/puzzle, first produced in 1969. Ten different geometric shapes are inserted into corresponding holes in the ball to complete the game. In 2003 Tupperware closed down operations in

800-573: The lowest level of the pyramid, with average gross earnings of $ 653. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included selling through Target stores in the US and Superstores in Canada with disappointing results. In countries with

832-555: The marketplace, but such arrangements happen frequently at the end of a hostile takeover or voluntary merger. Also, because a parent company and a subsidiary are separate entities, it is entirely possible for one of them to be involved in legal proceedings, bankruptcy, tax delinquency, indictment or under investigation while the other is not. In descriptions of larger corporate structures, the terms "first-tier subsidiary", "second-tier subsidiary", "third-tier subsidiary", etc. describe multiple levels of subsidiaries. A first-tier subsidiary

864-482: The other "subsidiary undertaking". According to s.1159 of the Act, a company is a "subsidiary" of another company, its "holding company", if that other company: The second definition is broader. According to s.1162 of the Companies Act 2006, an undertaking is a parent undertaking in relation to another undertaking, a subsidiary undertaking, if: An undertaking is also a parent undertaking in relation to another undertaking,

896-471: The parent holds a minority or none of the shares in the subsidiary. According to Article 22 of the directive 2013/34/EU an undertaking is a parent if it: Additionally, control may arise when: Under the international accounting standards adopted by the EU a company is deemed to control another company only if it has all the following: A subsidiary can have only one parent; otherwise, the subsidiary is, in fact,

928-562: The proceedings. Lenders involved are advocating for a foreclosure in order to claim assets. On October 22, with $ 818 million obligations, it signed a deal with lenders for $ 23.5 million cash and $ 63 million debt relief in the United States District Court for the District of Delaware bankruptcy court for approval of Judge Brendan Shannon. Tupperware is still sold mostly through a party plan . A Tupperware party

960-430: The purposes of taxation , regulation and liability . For this reason, they differ from divisions which are businesses fully integrated within the main company, and not legally or otherwise distinct from it. In other words, a subsidiary can sue and be sued separately from its parent and its obligations will not normally be the obligations of its parent. However, creditors of an insolvent subsidiary may be able to obtain

992-460: The subsidiary, and so exercise control. This gives rise to the common presumption that 50% plus one share is enough to create a subsidiary. There are, however, other ways that control can come about, and the exact rules both as to what control is needed, and how it is achieved, can be complex (see below). A subsidiary may itself have subsidiaries, and these, in turn, may have subsidiaries of their own. A parent and all its subsidiaries together are called

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1024-408: The workplace. Opposing views argued that the intended gendered product and selling campaign further domesticates women, and keeps their predominant focus on homemaking. Negative views also argued Tupperware helped keep women restricted to the domestic sphere . Subsidiary A subsidiary , subsidiary company or daughter company is a company owned or controlled by another company, which

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