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59-598: Vikos is listed as the world's "deepest relative to its width" gorge by the Guinness Book of Records among others. There are a number of views regarding the etymology of the name: The gorge is found in the core zone of the Vikos–Aoös National Park , in the Zagori region. Its main part begins between the villages of Vitsa and Koukouli and ends near the village of Vikos (or Vitsiko). The gorge collects

118-414: A Hit Albums book following two years later. In 1975, Parker Brothers marketed a board game, The Guinness Game of World Records , based on the book. Players compete by setting and breaking records for activities such as the longest streak of rolling dice before rolling doubles, stacking plastic pieces, and bouncing a ball off alternating sides of a card, as well as answering trivia questions based on

177-511: A branch that keeps records for popular video game high scores, codes and feats in association with Twin Galaxies . The Gamer's Edition contains 258 pages, over 1,236 video game related world records and four interviews including one with Twin Galaxies founder Walter Day . Editions were published for the years 2008 through 2020, with the 2009 edition in hardcover. The 2025 edition is the first since 2020. The Guinness Book of British Hit Singles

236-559: A depth of 200 m (660 ft)–700 m (2,300 ft) they consist of a stratum from the Campanian era, while below 700 m (2,300 ft) they consist of Jurassic and Cretaceous limestone. In the deepest layers, grey Jurassic dolomite is dominant. Sedimentary and lithological investigation in the Voidomatis basin revealed that the innermost alluvial deposits consist of limestone-derived material, carried by

295-473: A depth of about 1,350 m (4,429 ft). The landscape of the 32 km long gorge, 12 km of which belongs to the park's core zone, presents a diverse relief and is characterized by abrupt altitudinal changes. Steep slopes and precipitous rocky cliffs dominate in the middle and higher zones respectively. Numerous gullies dissect both sides of the gorge and the movement of water detaching various rocky materials creates extended screes . The gorge, with

354-568: A fact-finding agency in London. The twin brothers were commissioned to compile what became The Guinness Book of (Superlatives and now) Records, in August 1954. A thousand copies were distributed for free to pubs across Britain and Ireland as a promotional asset for the Guinness brand, and they became immensely popular with customers. After the founding of The Guinness Book of Records office at

413-667: A huge number of world records. The organisation employs record adjudicators to verify the authenticity of the setting and breaking of records. Following a series of owners, the franchise has been owned by the Jim Pattison Group since 2008, with its headquarters moved to South Quay Plaza , Canary Wharf , London, in 2017. Since 2008, Guinness World Records has orientated its business model away from selling books, and towards creating new world records as publicity exercises for individuals and organisations, which has attracted criticism. On 10 November 1951, Sir Hugh Beaver , then

472-450: A length of 32 km (20 mi), walls that range from 120–1,350 m (390–4,400 ft) deep, and a width ranging from 2,500 m (8,202 ft) to just a few meters at its narrowest part, is listed by the Guinness Book of Records as the deepest canyon in the world in proportion to its width, though some gorge lobbyists contest that claim. The main part of the gorge stretches from the village of Vikos to Monodendri , and attains

531-751: A login on the company's website. Applications made by individuals for existing record categories are free of charge. There is an administration fee of £5 (or $ 5) to propose a new record title. A number of spin-off books and television series have also been produced. Guinness World Records bestowed the record of "Person with the most records" on Ashrita Furman of Queens, New York, in April 2009; at that time, he held 100 records. In 2005, Guinness designated 9 November as International Guinness World Records Day to encourage breaking of world records. In 2006, an estimated 100,000 people participated in over 10 countries. Guinness reported 2,244 new records in 12 months, which

590-409: A new record. The company also provides corporate services for companies to "harness the power of record-breaking to deliver tangible success for their businesses." Guinness World Records states several types of records it will not accept for ethical reasons, such as those related to the killing or harming of animals. In the 2006 Guinness Book of World Records , Colombian serial killer Pedro López

649-647: A northwest-southeast direction, has been carved over millions of years by the Vikos Stream and its continuation, the Voidomatis River, a tributary of the Aoös (Vjosa). As the Vikos Gorge is a deep cross section of the mountain, its slopes expose a series of rock formations of various ages. The upper layers, at a depth of 0–200 m (660 ft), consist of relatively young Eocene limestone , at

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708-473: A record to break or to create a new category just for them. As such, they have been described as a native advertising company, with no clear distinction between content and advertisement. Guinness World Records was criticised by television talk show host John Oliver on the program Last Week Tonight with John Oliver in August 2019. Oliver criticised Guinness for taking money from authoritarian governments for pointless vanity projects as it related to

767-573: A scroll", along with other such titles. Concerns were also raised around the activities around Egypt, which moved from 22 records to 110 within a decade until 2024. James Lynch, co-founder of FairSquare, said the records were legitimising Abdel Fattah el-Sisi's regime. The Guinness World Records stated that its record titles "cannot be purchased". For some potential categories, Guinness World Records has declined to list some records that are too difficult or impossible to determine. For example, its website states: "We do not accept any claims for beauty as it

826-487: A sword swallower, repeated lightning strike victim Roy Sullivan 's hat complete with lightning holes and a pair of gem-studded golf shoes on sale for $ 6,500. The museum closed in 1995. In more recent years, the Guinness company has permitted the franchising of small museums with displays based on the book, all currently (as of 2010 ) located in towns popular with tourists: Tokyo , Copenhagen , San Antonio . There were once Guinness World Records museums and exhibitions at

885-546: Is a British reference book published annually, listing world records both of human achievements and the extremes of the natural world. Sir Hugh Beaver created the concept, and twin brothers Norris and Ross McWhirter co-founded the book in London in August 1955. The first edition topped the bestseller list in the United Kingdom by Christmas 1955. The following year the book was launched internationally, and as of

944-598: Is also the reason why the water is scarce. Only when an impenetrable stratum is met, does water appear on the surface. Many herbs of the Vikos Gorge and adjacent areas within the Vikos-Aoos National park were regarded to have medicinal properties and were once harvested by local healers, colloquially referred to as " Vikos doctors " ( Greek : Βικογιατροί , " Vikoiatri "). These herbal healers used special recipes that were often copies of ancient Greek recipes of Hippocrates or Dioscorides and became famous beyond

1003-470: Is exhibited in the local natural history museum in the village of Koukouli . One of the special local attractions is the existence of the chamois ( Rupicapra rupicapra ), a rare species that lives at higher altitudes far from human activity, especially at the rocky cliffs, for example in Megas Lakos , a secondary ravine of the Vikos Gorge. There is a natural viewing platform over the deepest part of

1062-471: Is medicinally used for this purpose to our own day. It is also said that two Vikos doctors, Pantazis Exarchou and Zonias, used fungi to treat infected wounds well before penicillin was discovered by Alexander Fleming . Other plants with suspected or known medicinal properties were also in their repertory and grow abundantly in the area, among them the lemon balm Melissa officinalis , St John's Wort Hypericum perforatum , absinth Artemisia absinthium and

1121-419: Is not objectively measurable." On 10 December 2010, Guinness World Records stopped accepting submissions for the " dreadlock " category after investigation of its first and only female title holder, Asha Mandela, determining it was impossible to judge this record accurately. Traditionally, the company made a large amount of its revenue via book sales to interested readers, especially children. The rise of

1180-422: Is slow. Would-be record breakers that paid fees ranging from US$ 12,000 to US$ 500,000 would be given advisors, adjudicators, help in finding good records to break as well as suggestions for how to do it, prompt service, and so on. In particular, corporations and celebrities seeking a publicity stunt to launch a new product or draw attention to themselves began to hire Guinness World Records , paying them for finding

1239-554: Is the effective authority on the exact requirements for them and with whom records reside, the company providing adjudicators to events to determine the veracity of record attempts. The list of records which the Guinness World Records covers is not fixed, records may be added and also removed for various reasons. The public is invited to submit applications for records, which can be either the bettering of existing records or substantial achievements which could constitute

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1298-490: The Empire State Building . Speed shooter Bob Munden then went on tour promoting The Guinness Book of World Records by performing his record fast draws with a standard weight single-action revolver from a Western movie-type holster. His fastest time for a draw was 0.02 seconds. Among exhibits were life-size statues of the world's tallest man, Robert Wadlow , and world's largest earthworm , an X-ray photo of

1357-676: The London Trocadero , Bangalore , San Francisco , Myrtle Beach , Orlando , Atlantic City , New Jersey, and Las Vegas , Nevada . The Orlando museum, which closed in 2002, was branded The Guinness Records Experience ; the Hollywood, Niagara Falls , Copenhagen, and Gatlinburg , Tennessee museums also previously featured this branding. Guinness World Records has commissioned various television series documenting world record breaking attempts, including: Specials: In 2008, Guinness World Records released its gamer's edition,

1416-465: The 18th and 19th century. The Vikos doctors hailed from the area of central Zagori and particularly from the villages of Tsepelovo , Frangades  [ el ] , Papingo , Skamneli , Koukouli , Monodendri and Kapesovo . They used local herbs to heal ailments of people as well as of livestock. These herbs and parts of some other plants were being collected from the Vikos Gorge , hence

1475-407: The 2025 edition, it is now in its 70th year of publication, published in 100 countries and 40 languages, and maintains over 53,000 records in its database. The international franchise has extended beyond print to include television series and museums. The popularity of the franchise has resulted in Guinness World Records becoming the primary international source for cataloguing and verification of

1534-459: The Internet began to cut into book sales starting in the 2000s, part of a general decline in the book industry. According to a 2017 story by Planet Money of NPR , Guinness began to realise that a lucrative new revenue source to replace falling book sales was the would-be record-holders themselves. While any person can theoretically send in a record to be verified for free, the approval process

1593-677: The Official Chart Company's singles and albums charts were combined under the title British Hit Singles & Albums , with Hit Entertainment publishing the book from 2003 to 2006 (under the Guinness World Records brand). After Guinness World Records was sold to The Jim Pattison Group, it was effectively replaced by a series of books published by Ebury Publishing/Random House with the Virgin Book of British Hit Singles first being published in 2007 and with

1652-443: The Voidomatis river from higher elevations by glacial action about 30,000 years ago. The subsequent (middle) deposits are the product of de-glaciation and the extended run-off from the uplands about 20,000 years ago, while the outer unit is attributed to human activities associated with pastoralism , which caused extended deforestation and soil erosion. The Voidomatis basin contains evidence for three major phases of glaciation , with

1711-580: The attribution. They were descendants of an ancient craft who in the Ottoman period attained great fame. Some even served as advisors in the courts of the Ottoman Sultans . One named Paschaloglou from Kapesovo even became a confidente of four Sultans : Abdul Hamit I, Suleiman III, Mustafa IV and Mahmut II. One of the herbs used was the nightshade Atropa belladonna for cholic spasms . The drug atropine has been extracted from this plant which

1770-504: The audience on various world records and were able to give the correct answer. Ross McWhirter was assassinated by two members of the Provisional Irish Republican Army in 1975, in response to offering a £50,000 reward for information that would lead to capture of members of the organisation. Following Ross's assassination, the feature in the show where questions about records posed by children were answered

1829-456: The basis for a narrative that should have global appeal. Vikos doctors Vikos doctors were folk healers or practical medical practitioners from the Greek area of Zagori in the 18–19th century. The Greek word ἰατρός ( iatrós , doctor or healer) is often translated as physician . Vikos doctors ( Greek : βικογιατροί ) were local doctors practicing a form of herbal medicine in

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1888-635: The book became a surprise hit, many further editions were printed, eventually settling into a pattern of one revision a year, published in September/October, in time for Christmas. The McWhirters continued to compile it for many years. Both brothers had an encyclopedic memory; on the British children's television series Record Breakers , based upon the book, which was broadcast on the BBC from 1972 to 2001, they would take questions posed by children in

1947-638: The borders of Greece. The plants used in these recipes include the lemon balm Melissa officinalis , Tilia tomentosa , the spearmint Mentha spicata , the gas-plant Dictamnus albus , St John’s Wort Hypericum perforatum , absinth Artemisia absinthium , the very popular Sideritis raeseri , known colloquially in Greece as “mountain tea”, and the elder bush Sambucus nigra . A chemical screening of these native plant species has shown that many are characterized by biologically active ingredients. A collection of 2,500 dried species of local plants and herbs

2006-438: The cover with the topic of 'The ocean and the water'. The retirement of Norris McWhirter from his consulting role in 1995 and the subsequent decision by Diageo Plc to sell The Guinness Book of Records brand have shifted the focus of the books from text-oriented to illustrated reference. A selection of records are curated for the book from the full archive but all existing Guinness World Records titles can be accessed by creating

2065-410: The gorge at Oxia, a location 8 km by a newly constructed road from the village of Monodendri . Another viewpoint over the gorge is at Beloi, on the eastern side of the gorge, accessible from the village of Vradeto . A hiking trail descends into the gorge from Monodendri. The trail then leads north through the gorge to the springs of the Voidomatis river, from where paths lead out of the gorge to

2124-559: The historical period the local population in the nearby villages was sparse. The land adjacent of the Vikos gorge, as well as the gorge itself, was mainly used for pastoralism and supplying firewood. [REDACTED] Media related to Vikos Gorge at Wikimedia Commons Guinness Book of Records Guinness World Records , known from its inception in 1955 until 1999 as The Guinness Book of Records and in previous United States editions as The Guinness Book of World Records ,

2183-571: The karst would have been choked with sediment or permanently frozen. As a result, the glacier snouts came close to the modern valley bottoms. In contrast, during interglacial and interstadial periods, more effective coupling occurred between the surface drainage network and the internal karst drainage system. Since limestone dissolves as the water percolates through its pores, an extended underground drainage system has developed, with caves and channels that enlarge with time when their roofs collapse, producing rocky exposures and perpendicular slopes, which

2242-493: The listings in the Guinness Book of World Records . A video game , Guinness World Records: The Videogame , was developed by TT Fusion and released for Nintendo DS , Wii and iOS in November 2008. In 2012, Warner Bros. announced the development of a live-action film version of Guinness World Records with Daniel Chun as scriptwriter. The film version will apparently use the heroic achievements of record holders as

2301-453: The longest egg tossing distances, or for longest time spent playing Grand Theft Auto IV or the largest number of hot dogs consumed in three minutes. Besides records about competitions, it contains such facts such as the heaviest tumour, the most poisonous fungus , the longest-running soap opera and the most valuable life-insurance policy, among others. Many records also relate to the youngest people to have achieved something, such as

2360-462: The main focus of his story, President of Turkmenistan Gurbanguly Berdimuhamedow . Oliver asked Guinness to work with Last Week Tonight to adjudicate a record for "Largest cake featuring a picture of someone falling off a horse", but according to Oliver, the offer did not work out after Guinness insisted on a non-disparagement clause. Guinness World Records denied the accusations and stated that they declined Oliver's offer to participate because "it

2419-800: The managing director of the Guinness Breweries , went on a shooting party in the North Slob , by the River Slaney in County Wexford , Ireland. After missing a shot at a golden plover , he became involved in an argument over which was the fastest game bird in Europe, the golden plover or the red grouse (the plover is faster, but neither is the fastest game bird in Europe). That evening at Castlebridge House, he realised that it

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2478-428: The older book to the "Modern Society" section of the newer edition. As of 2011 , it is required in the guidelines of all "large food" type records that the item be fully edible, and distributed to the public for consumption, to prevent food wastage. Chain letters are also not allowed: "Guinness World Records does not accept any records relating to chain letters, sent by post or e-mail." After Roger Guy English set

2537-496: The publisher to potential litigation . These changes included the removal of all spirit , wine and beer drinking records, along with other unusual records for consuming such unlikely things as bicycles and trees. Other records, such as sword swallowing and rally driving (on public roads), were closed from further entry as the current holders had performed beyond what are considered safe human tolerance levels. There have been instances of closed categories being reopened. For example,

2596-481: The record for sleeplessness in 1974, the category was discontinued for being too dangerous. At the request of the U.S. Mint , in 1984, the book stopped accepting claims of large hoardings of pennies or other currency. Environmentally unfriendly records (such as the releasing of sky lanterns and party balloons ) are no longer accepted or monitored, in addition to records relating to tobacco or cannabis consumption or preparation. In 2024, Guinness World Records

2655-403: The sword swallowing category was listed as closed in the 1990 Guinness Book of World Records , but has since been reopened with Johnny Strange breaking a sword swallowing record on Guinness World Records Live. Similarly, the speed beer drinking records which were dropped from the book in 1991, reappeared 17 years later in the 2008 edition, but were moved from the "Human Achievements" section of

2714-486: The top of Ludgate House, 107 Fleet Street , London, the first 198-page edition was bound on 27 August 1955 and went to the top of the British bestseller list by Christmas. The following year, it was introduced into the United States by New York publisher David Boehm and sold 70,000 copies. Since then, Guinness World Records has sold more than 150 million copies in 100 countries and 40 languages. Because

2773-568: The two largest and earliest taking place during the Middle Pleistocene . The final phase of glacial activity probably occurred during the Last Glacial Maximum , between 22,000 and 20,000 ago. During the large Middle Pleistocene glaciations, surface runoff from glacial meltwaters would have fed directly into the river channel network because much of the upland limestone terrain was covered by ice, and many conduits in

2832-620: The village of Papingo on the north side of the gorge, or to the village of Vikos on the south side of the gorge. It is also possible to hike south through the gorge from Monodendri to the 18th century stone bridges near Kipi . Important epipaleolithic artifacts have been unearthed from the Kleithi rock shelter on the banks of the Voidomatis. During the 9th–4th centuries B.C., a small Molossian settlement existed between Monodendri and Vitsa , including stone houses and two cemeteries that have yielded important findings. However, for most of

2891-509: The waters of small, mostly seasonal streams and leads them into the Voidomatis River which forms in the end part of the main gorge. The major part of the Vikos gorge stream is only seasonal, and is permanent only at the lowest part of the gorge. Vikos is also a site of major scientific interest, because it is in almost virgin condition, it is a haven for endangered species and contains many and varied ecosystems. The Vikos Gorge, with

2950-415: The well-being of potential record breakers. For example, following publication of the "heaviest pet" record, many owners overfed their pets beyond the bounds of what was healthy, and therefore such entries were removed. The Guinness Book also dropped records within their "eating and drinking records" section of Human Achievements in 1991 over concerns that potential competitors could harm themselves and expose

3009-419: The youngest person to visit all nations of the world, currently held by Maurizio Giuliano . Each edition contains a selection of the records from the Guinness World Records database, as well as select new records, with the criteria for inclusion changing from year to year. The latest edition is the 70th, published on 15 September 2023. It is the fourth and last installment featuring Rod Hunt's illustrations on

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3068-441: Was a 173% increase over the previous year. In February 2008, NBC aired The Top 100 Guinness World Records of All Time and Guinness World Records made the complete list available on their website. The popularity of the franchise has resulted in Guinness World Records becoming the primary international authority on the cataloguing and verification of a huge number of world records. For many records, Guinness World Records

3127-408: Was a music reference book first published in 1977. It was compiled by BBC Radio 1 DJs Paul Gambaccini and Mike Read with brothers Tim Rice and Jonathan Rice. It was the first in a number of music reference books that were to be published by Guinness Publishing with sister publication The Guinness Book of British Hit Albums coming in 1983. After being sold to Hit Entertainment, the data concerning

3186-586: Was accused of laundering the reputation of the oppressive governments as it set world records for the UAE's police forces and Egypt's military. By 2024, the UAE achieved 526 records, of which 21 were credited to the Emirates' police force. Matthew Hedges, a British academic who was forced to sign a false confession, asked the records body to take down the Abu Dhabi police department's certificate for "most signatures on

3245-604: Was called Norris on the Spot . Norris carried on as the book's sole editor. Guinness Superlatives, later Guinness World Records Limited , was incorporated in London in 1954 to publish the first book. Sterling Publishing owned the rights to the Guinness book in the US for decades until it was repurchased by Guinness in 1989 after an 18-month long lawsuit. The group was owned by Guinness PLC and subsequently Diageo until 2001, when it

3304-549: Was impossible to confirm in reference books whether or not the golden plover was Europe's fastest game bird. Beaver knew that there must have been numerous other questions debated nightly among the public, but there was no book in the world with which to settle arguments about records. He realised then that a book supplying the answers to this sort of question might prove successful. Beaver's idea became reality when Guinness employee Christopher Chataway recommended university friends Norris and Ross McWhirter , who had been running

3363-478: Was listed as the "most prolific serial killer", having murdered at least 110 people (with Lopez himself claiming he murdered over 300 people) in Colombia, Ecuador and Peru in the late 1960s to 1980s. This was removed after complaints that the listing and category made a competition out of murder. Several world records that were once included in the book have been removed for ethical reasons, including concerns for

3422-579: Was merely an opportunity to mock one of our record-holders," and that Oliver did not specifically request the record for the largest marble cake. As of 2021, the Guinness World Record for "Largest marble cake" remains with Betty Crocker Middle East in Saudi Arabia. Following Oliver's episode, Guinness World Records ' ethics were called into question by human rights groups. In 1976, a Guinness Book of World Records museum opened in

3481-869: Was purchased by Gullane Entertainment for £45.5 million ($ 65 million). Gullane was itself purchased by HIT Entertainment in 2002. In 2006, Apax Partners purchased HIT and subsequently sold Guinness World Records in early 2008 to the Jim Pattison Group , the parent company of Ripley Entertainment , which is licensed to operate Guinness World Records' Attractions. With offices in New York City and Tokyo, Guinness World Records' global headquarters remain in London, specifically South Quay Plaza , Canary Wharf , while its museum attractions are based at Ripley headquarters in Orlando , Florida. Recent editions have focused on record feats by individuals. Competitions range from obvious ones such as Olympic weightlifting to

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