71-536: Pit Bulls & Parolees is an American reality television series on Animal Planet . The series, which began in 2009, focuses on the Villalobos Rescue Center, a rescue for dogs, specifically pit bull dogs. The show's mission, stated in voiceover during the show's opening credits by founder Tia Maria Torres, is twofold: to combat misconceptions about pit bulls and other similar dogs (often referred to as "bully breeds"), and to provide employment and
142-458: A TV Everywhere service offering access to live streaming and on-demand content from Discovery Communications' cable networks. In May 2016, Discovery initiated a restructuring plan aiming to save $ 40 to $ 60 million by the third quarter of 2016, including a shift in strategy to "maximize" its linear television business whilst plotting larger investments in content, digital media, sports, and international markets. In August 2016, Discovery purchased
213-457: A vertically integrated media conglomerate ) with Discovery Inc. to form a new company, subject to regulatory approval. The merger, scheduled to be completed in mid-2022, would be structured as a Reverse Morris Trust ; AT&T shareholders will hold a 71% interest in the new company's stock and appoint seven board members, and Discovery shareholders will hold 29% and appoint six board members. AT&T will receive $ 43 billion in cash and debt from
284-428: A "lifestyle focused media network" with Discovery named after their personal company Magnolia. It was reported that Discovery had considered rebranding either DIY Network or Great American Country as this new channel. In April 2019, Discovery confirmed its Magnolia joint venture, which is scheduled to launch in 2020 and replace DIY Network, with an over-the-top subscription component to launch later. Magnolia Network
355-537: A core part of their life." With Discovery choosing 230 Park Avenue South as its new New York City headquarters, Discovery sold its former Silver Spring headquarters to Foulger-Pratt and Cerberus Capital Management in September 2018, and leased a smaller space at nearby 8403 Colesville Road. In November 2018, Chip and Joanna Gaines of the former HGTV series Fixer Upper announced on The Tonight Show Starring Jimmy Fallon , that they were in early talks to form
426-546: A day care center inside were safely removed to a nearby McDonald's restaurant on Colesville Rd. Lee was shot and killed by an MCPD SWAT team at 4:48 p.m. ET after the hostages made a run to escape. The remaining hostages were immediately freed. The incident was described by the FBI as the first instance of a would-be suicide bomber taking hostages in the United States. Lee was an environmental protester who, in 2008,
497-436: A joint venture with The New York Times . In June 2002, coinciding with Discovery's 17th anniversary, the company launched a 24/7 high definition channel known as Discovery HD Theater . In 2003, Discovery Communications moved its headquarters from Bethesda to Silver Spring . In 2003 and 2004, Discovery acquired academic film companies such as AGC, AIMS Multimedia, and Clearvue & SVE to form Discovery Education, which
568-620: A joint venture with Hasbro to relaunch Discovery Kids as a new youth- and family-oriented entertainment channel. The channel, ultimately named The Hub , launched on October 10, 2010. After multiple delays, OWN officially launched on January 1, 2011. On March 17, 2009, Discovery Communications sued Amazon.com for patent infringement by its Kindle e-reader line, regarding "secure distribution of electronic text and graphics to subscribers and secure storage". The patents were originally developed by Discovery founder John Hendricks , who had been developing technologies related to e-books and
639-501: A joint venture with Oprah Winfrey 's Harpo Productions to relaunch Discovery Health as a new service, OWN: The Oprah Winfrey Network , in 2009. In 2008, Discovery Times was relaunched as Investigation Discovery , a new brand that would be dedicated to true crime programs and documentaries. The company also formed its Emerging Networks Group, and named Clark Bunting as president and Clint Stinchcomb as executive vice president and general manager. On April 30, 2009, Discovery announced
710-430: A licensing agreement to develop Animal Planet-branded pet products. On February 3, 2008, amidst declining average viewership, Animal Planet underwent a major revamp in its programming and branding. The new lineup placed a larger focus on series portraying animals as "characters" in their own right, and more "aggressive" and story-based entertainment series targeting mature viewers 13-49 (such as Escape to Chimp Eden and
781-879: A majority stake at a later date. On July 31, 2017, Discovery announced it would acquire Scripps Networks Interactive , owner of networks such as Food Network , HGTV , and DIY Network , for $ 14.6 billion, pending regulatory approval. On March 6, 2018, the acquisition was completed, with the company renamed as Discovery, Inc. afterwards. Following the purchase, SNI shareholders owned 20% of Discovery's stock. Discovery retained an operational hub in SNI's home city of Knoxville , but planned to move its corporate headquarters from Silver Spring, Maryland, where it had operated since 2003, to New York City in late-2019. Discovery's brands were reorganized into two groups under different chief brand officers : SNI's chief programmer Kathleen Finch became chief brand officer of Lifestyle, overseeing TLC,
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#1732783949453852-656: A minority interest in Animal Planet Japan and Animal Planet Canada until November 15, 2010, when BBC Worldwide sold 50% interest in Animal Planet and Liv to Discovery Communications for $ 156 million. Animal Planet is additionally an associate member of the Caribbean Cable Cooperative. During the late 2000s, Genius Products announced a U.S. distribution agreement involving Animal Planet and TLC . Jakks Pacific also entered into
923-679: A minority stake in the Hong Kong-based digital talent and content company VS Media; Discovery intended to have VS distribute Discovery Digital Networks content in China, and to offer their own resources to VS. In October 2016, Discovery purchased a minority stake in Group Nine Media , a digital media holding company consisting of Thrillist Media Group , NowThis , The Dodo and Discovery's digital network Seeker—for $ 100 million. The transaction gave Discovery an option to acquire
994-657: A multi-million dollar expansion, the National Aquarium in Baltimore opened an exhibit called "Animal Planet Australia: Wild Extreme". Animal Planet and the National Aquarium in Baltimore announced a multi-year partnership the year prior, which produced an original orientation film that gives Aquarium visitors background on the Australian area which inspired the new exhibit and a dedicated area inside
1065-403: A potential sale in a memo to CW staffers, but added that "It's too early to speculate what might happen" and that the network "must continue to do what we do best." On January 26, 2022, it was reported that the merger between WarnerMedia and Discovery, Inc. was expected to close sometime during the second quarter of 2022. This was later narrowed down to mid-April 2022. On February 1, 2022, it
1136-692: A result of Advance Entertainment Corporation selling the satellite transponder slot belonging to the WWOR EMI Service (a national superstation feed of Secaucus, New Jersey /New York City's WWOR-TV , that was implemented following the 1989 passage of the Syndication Exclusivity Rights Rule by the Federal Communications Commission ) to Discovery Communications, replacing the feed with Animal Planet outright. In late 2005, as part of
1207-486: A stable transition for recent parolees who are trying to return to society. Episodes generally feature several stories, and usually include both a dog rescue as well as an adoption. Episodes also feature Tia and her family, including daughters Tania and Mariah, adopted twin sons Kanani and Moe, their wives Lizzie and Mariah (or "M2"), and the parolees who work for the rescue, performing daily care training duties and pit bull rescue missions. Pit Bulls & Parolees depicts
1278-483: A stake in the struggling CBS Eye on People channel; Discovery eventually acquired the remainder of CBS's stake, leading to its January 1999 relaunch as Discovery People . The network quietly folded in 2000, being replaced by other Discovery channels on providers. On September 1, 2001, Discovery Communications bought The Health Channel, and announced that it would be re-branded as FitTV . In 2002, Discovery relaunched Discovery Civilization as Discovery Times, as part of
1349-480: A television network made specifically for dogs. In May 2014, Discovery and its shareholder Liberty Media acquired British television studio All3Media for $ 930 million in a 50/50 joint venture. The new ownership stated that All3Media would be operated as an independent company. In October 2014, Discovery acquired controlling interest in Hub Network from Hasbro and re-branded it as Discovery Family . During
1420-410: A young adult-oriented network into one that featured more unscripted and even national news programming. However, reports also indicated that WarnerMedia and ViacomCBS could include a contractual commitment that would require any new owner to buy new programming from those companies, allowing them to reap some continual revenue through the network. Network president/CEO Mark Pedowitz confirmed talks of
1491-515: Is also well known for the Puppy Bowl , an annual special featuring puppies at play inside a football -themed setting. The special airs on the afternoon prior to the NFL 's Super Bowl , and was originally narrated by commentator and NFL Films narrator Harry Kalas before his death. On October 29, 2022, months after the merger of Discovery, Inc. and WarnerMedia into Warner Bros. Discovery, it
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#17327839494531562-493: Is available to approximately 70,000,000 pay television households in the United States-down from its 2011 peak of 98,000,000 households. Discovery has also established or licensed international versions of the channel in various regions. Animal Planet was launched on June 1, 1996; it was created by Discovery Communications in cooperation with BBC Worldwide . On January 1, 1997, Animal Planet's distribution grew as
1633-515: Is now led by Jeremy Cowdrey, former CEO of Imagine Learning. In 2019, Discovery Communications moved its headquarters to New York City , keeping 300 employees in a smaller hub in Silver Spring. Former NBCUniversal executive David Zaslav was named president and CEO of Discovery Communications on November 16, 2006. In the years that followed, Zaslav placed a major focus on bolstering Discovery's core networks, programming, and expanding
1704-557: Is the foundation for an in development global cycling OTT service. On April 1, 2019, after a previous agreement with the broadcaster lapsed six years prior, Discovery announced a 10-year global content partnership with BBC Studios , under which it will become the exclusive subscription video-on-demand rightsholder of programming from the BBC Natural History Unit (which will become the basis of an international subscription service by 2020) outside of China, Ireland, and
1775-402: The digitization of television programs. While Discovery had divested the television-related patents, it retained the e-book patents. Amazon subsequently accused Discovery of violating a patent for an "Internet-based customer referral system"; The two parties settled in 2011. On October 4, 2011, due to the wider implementation of high-definition feeds for mainstream cable channels, HD Theater
1846-749: The BBC. In December 2020, Discovery announced that it would launch Discovery+ in the United States on January 4, 2021, which would feature new exclusive programming from across Discovery's brands, and previews of Magnolia Network (whose linear launch had since been delayed to 2022). In May 2021, Discovery formed a multi-platform content partnership with the Georgia Aquarium . On May 17, 2021, AT&T announced that it had reached an agreement to merge its content and broadcasting subsidiary, WarnerMedia (the former Time Warner, which AT&T had acquired in 2018 for just over $ 85 billion in an attempt to become
1917-597: The Discovery Communications headquarters in Silver Spring, Maryland, prompting an evacuation of the building. Lee's motive was believed to have been grounded in environmental activism . Lee had previously been arrested in 2008 while protesting in front of the same site. The National Consortium for the Study of Terrorism and Responses to Terrorism (START) at the University of Maryland has since labeled
1988-455: The TLC and Food Network programs Cake Boss and Ace of Cakes ), and a revival of TLC's While You Were Out incorporating HGTV personalities. On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in
2059-522: The UK. In addition, Discovery and the BBC reached an agreement to break up their UKTV joint venture (which was inherited from Scripps), with Discovery acquiring the BBC's shares in the Good Food , Home , and Really channels, and BBC Studios acquiring Discovery's shares in the seven remaining channels, and its streaming platform UKTV Play . Home was later rebranded as a local version of HGTV, and Good Food
2130-904: The United Kingdom. In May 2021, AT&T announced its proposal to merge its media subsidiary WarnerMedia with Discovery, Inc. The transaction was approved by the European Commission in December 2021 and was completed on April 8, 2022, forming Warner Bros. Discovery . The company was established in 1982 in Landover, Maryland as the Cable Educational Network. Its namesake and flagship brand, Discovery Channel , first launched on June 17, 1985. In 1991, Discovery Channel's owners acquired The Learning Channel . Three years later, Cable Educational Network
2201-498: The United Kingdom. The magazine's first issue was published on February 16, 2011. Discovery Communications Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City . Established in 1982, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channel , Animal Planet , Science Channel , and TLC . In 2018,
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2272-596: The VRC were forced to remain at the Agua Dulce location. As the rules regarding kennel permits were becoming increasingly strict and expensive in Los Angeles County , the rescue announced on November 13, 2011, that they would be moving the facility out of California in order to survive financially. After considering various locations, it was the memories of VRC's rescue efforts during Hurricane Katrina that led
2343-468: The aforementioned Motor Trend -branded network were described as being examples of this strategy. Food Network Kitchen would also launch in 2019, with a focus on live and on-demand cooking classes. In June 2018, Discovery announced a 12-year agreement to acquire the international media rights to the PGA Tour , with plans to develop an international streaming service to house these rights. The service
2414-540: The company acquired Scripps Networks Interactive , adding networks such as Food Network , HGTV , and Travel Channel to its portfolio. Since the purchase, Discovery described itself as serving members of "passionate" audiences, and also placed a focus on streaming services built around its properties. Discovery owned or had interests in local versions of its channel brands in international markets, in addition to its other major regional operations such as Eurosport (a pan-European group of sports channels, most prominently
2485-599: The company's Series C common stock on or about August 6, 2014. In November 2014, Curiosity was spun out as a venture-funded startup , receiving $ 6 million in funding. In November 2015, Discovery Communications and Liberty Global paid approximately $ 195 million for a 3.4% stake in Lionsgate Entertainment with Discovery CEO David Zaslav joining the Lionsgate board of directors as part of the acquisition. In December 2015, Discovery launched Discovery Go,
2556-565: The company's reach into digital media . He described these goals as reflecting an expansion into becoming a "content company" rather than just a "cable company". In March 2007, Discovery sold its stake in Travel Channel back to Cox Communications , in exchange for the stake in Discovery that Cox owned. Cox would later sell the controlling interest in the channel to Scripps Networks Interactive in 2009. In June 2008, Discovery Home
2627-449: The crime a terrorist attack . The incident began at 1:00 p.m. ET , when the 43-year-old Lee entered the building with two starter pistols and fired a single round at the ceiling of the lobby. The Montgomery County Police Department (MCPD) confirmed that Lee had an explosive device and was holding three people hostage in the lobby. The building was placed on lockdown and most of the 1,500 employees were evacuated. Children from
2698-606: The day-to-day operations at the Villalobos Rescue Center (VRC). Torres started the shelter in Agua Dulce, California . In 2011, the shelter relocated to the Greater New Orleans in Louisiana. In 2011 Tia Maria Torres had planned to move Villalobos to a small town called Tehachapi, California , around 75 miles north of where it had operated in Agua Dulce. It appeared to be an ideal place for VRC to relocate with
2769-554: The expansion where visitors can learn about Animal Planet's conservation efforts and other programming. The partnership also allowed the possibility of future productions of television programs about the National Aquarium in Baltimore's research and exhibits. In 2006, BBC Worldwide sold its 20% interest in the flagship Animal Planet U.S. network back to Discovery Communications. The BBC maintained its 50% ownership in Animal Planet's European, Asian and Latin American channels, as well as
2840-569: The false heroics behind those actions ". His manifesto also railed against "immigration pollution and anchor baby filth", leading commentators such as Mark Potok of the Southern Poverty Law Center to decry Lee as an " eco-fascist ". Lee's opinions were dominated by Malthusian analysis, though he also cited works ranging from Daniel Quinn 's novel My Ishmael to former U.S. Vice President Al Gore 's documentary An Inconvenient Truth . The Washington Post credited
2911-662: The merger was approved by the Brazilian antitrust regulator Cade . It was approved by the United States Department of Justice two days later. The transaction was approved by Discovery shareholders on March 11, and formally completed on April 8, 2022. On September 1, 2010, the Discovery headquarters were the site of a hostage taking; a lone gunman identified as James J. Lee ( c. 1967 – September 1, 2010), armed with two starter pistols and an explosive device , took three people hostage inside of
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2982-545: The mobile gaming studio Playdemic from WBIE for US$ 1.4 billion in the same month. In September 2021, Fox Corporation acquired TMZ from WarnerMedia in a deal worth about $ 50 million with TMZ being operated under the Fox Entertainment division. In November 2021, Discovery and WarnerMedia discussed a plan to combine the two streaming services, HBO Max and Discovery+ , into one streaming service in two phases: an initial phase that allows for quick bundling of
3053-465: The most amazing stories to life, with Discovery's global brand that has always stood brightly for integrity, innovation and inspiration". On June 7, 2021, Discovery announced that it would divest Great American Country to GAC Media , a new Fort Worth-based investment group led by Tom Hicks and former Crown Media Holdings CEO Bill Abbott . Electronic Arts , who were a bidder in the proposed sale of Warner Bros. Interactive Entertainment , purchased
3124-593: The network and Discovery through 2025. Harpo Productions retains a "significant minority stake" in the venture. In February 2018, Discovery sold a majority stake in Discovery Education to the private equity firm Francisco Partners. During its 2018 upfronts, Zaslav stated that the company was now strongly focused on serving "passionate fans and passionate audiences", and was preparing to increase its focus on direct-to-consumer offerings targeting such audiences. The SNI purchase, Eurosport's Olympics rights, and
3195-517: The non-profit group to choose Louisiana for their new home. It took almost a year to make the entire move complete. On January 1, 2012, Torres arrived with the last group of 30 of the total 160 dogs, making the state of Louisiana their sole permanent location. The new rescue and adoption facility is located in the Upper 9th Ward of New Orleans , Louisiana, with various other satellite locations scattered throughout southern Louisiana. On June 15, 2020, it
3266-589: The original logo. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the October 28 premieres of Crikey! It's the Irwins (a new series following the family of Steve Irwin ) and Amanda to the Rescue , and the premiere of Big Cat Stories the following night. On January 23, 2019, Animal Planet
3337-533: The overabundance of pit bulls in Kern County and a prison facility in town, with newly released inmates looking for work. VRC secured all the proper permits, yet at the final moment Kern County did not grant permission for the rescue to conduct their business in the remote area of Old West Ranch, Tehachapi. Losing all of her personal savings spent on the Tehachapi project and hundreds of man hours, Torres and
3408-399: The reality documentary series Whale Wars ), as opposed to traditional nature documentaries and family viewing. The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylized wordmark , and the new slogan "Same Planet, Different World". Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it
3479-643: The rightsholder of the Olympic Games throughout most of Europe), GolfTV (an international golf -focused streaming service, which is the international digital rightsholder of the PGA Tour ), Discovery Communications Nordic (which operates general-interest channels in Norway, Sweden, Denmark and Finland), TVN Group in Poland, and a portfolio of various free-to-air channels in Germany, Italy, New Zealand, and
3550-470: The same month of that year, Discovery Communications announced a special dividend of shares of the company's Series C common stock payable to holders of record of the company's Series A common stock, Series B common stock and Series C common stock as of the close of business on July 28, 2014. As a result of the dividend, each holder of a share of the company's Series A common stock, Series B common stock or Series C common stock will receive one additional share of
3621-575: The services and a second phase that allows for a common service on one tech platform. In the same month, it was announced that Discovery will rename itself Warner Bros. Discovery and reclassify and convert its stock into stock of WBD. On December 22, 2021, it was announced that the transaction was approved by the European Commission and it is expected to be completed in mid-2022, subject to approval by Discovery shareholders and additional closing conditions. On January 5, 2022, The Wall Street Journal reported that WarnerMedia and Paramount Global (at
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#17327839494533692-560: The show's existing library continue to air on Animal Planet weekdays at 1 PM EST. Animal Planet Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel, and associated AnimalPlanet.com website content, owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery . First established on June 1, 1996, the channel is primarily devoted to series and documentaries about wild animals and domestic pets. The channel
3763-577: The six former Scripps channels, and Discovery's other lifestyle networks. Rich Ross , who formerly served as group president of Discovery and Science, stepped down, and would be replaced by TLC president Nancy Daniels as chief brand officer of Discovery & Factual. An on-air result of the acquisition were multiple programs featuring crossovers between TLC and Scripps talent, such as the Food Network series Buddy vs. Duff (a cake design competition series starring Buddy Valastro and Duff Goldman of
3834-461: The spin-off. Zaslav will lead the new company. He stated that the new company's goal would be to "[tell] the most amazing stories and have a ton of fun doing it", and emphasized that the two companies spend over $ 20 billion annually on content (outpacing Disney , Netflix and even Amazon ). The company will aim to expand their streaming services (which includes WarnerMedia's HBO Max ) to reach 400 million global subscribers. On June 1, 2021, it
3905-431: The time known as ViacomCBS) were exploring a possible sale of either a majority stake or all of The CW , and that Nexstar Media Group (which became The CW's largest affiliate group when it acquired former WB co-owner Tribune Broadcasting in 2019) was considered a leading bidder. The news led to speculation that, should a sale take place, new ownership could steer the network in a new direction, transforming The CW from
3976-558: The venture; it will not include TEN's print brands, but there will be opportunities for cross-promotion. In April 2018, it was announced that TEN had been renamed Motor Trend Group , and that Velocity would be re-branded as an extension of its namesake magazine Motor Trend . In December 2017, Discovery announced that it would acquire an additional 24.5% stake in OWN that it did not already own, for $ 70 million. Oprah Winfrey will remain as CEO of OWN, and extended her exclusivity agreement with
4047-483: Was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content." In April 2010, Animal Planet introduced a new slogan and marketing campaign, "Surprisingly Human," as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters . In April 2012, Animal Planet's entertainment-oriented direction
4118-503: Was announced that Pit Bulls & Parolees would air its final season, while other shows like Lone Star Law and Louisiana Law moved to Discovery Channel. With the exception of Puppy Bowl XIX that aired on the network February 12, 2023, the latest programming moves left Animal Planet to air reruns of the network's programming as well as other shows from other Discovery properties pre-WBD merger. D.C. Thomson & Co. partnered with Discovery to publish Animal Planet Magazine in
4189-403: Was announced that the merged company would be known as Warner Bros. Discovery , and an interim wordmark was unveiled with the tagline "The stuff dreams are made from"—a line from the 1941 Warner Bros. film The Maltese Falcon . Zaslav stated that the name would reflect "the combination of Warner Bros.' fabled hundred-year legacy of creative, authentic storytelling and taking bold risks to bring
4260-459: Was announced that the sixteenth season would premiere on July 25, 2020. A 2021 episode illustrated continued damage the rescue location in New Orleans gets from storms and hurricanes; in that episode, Torres announced that the rescue had secured another property in New Orleans and would be relocating to that property. While the final season of new episodes was released in 2022, episodes from
4331-467: Was closed in favor of the local version of Food Network. On May 13, 2019, Discovery announced that it would acquire Golf Digest from Condé Nast to integrate into its Discovery Golf division. In March 2020, Discovery began to deploy a new direct-to-consumer brand known as Discovery+ , initially in India, which would focus on content from across its factual and lifestyle television brands, as well as
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#17327839494534402-407: Was criticized after it broadcast Mermaids: The Body Found —a fictional documentary suggesting that mermaids were real. Despite its fictitious content, the documentary was widely viewed, and a follow-up entitled Mermaids: The New Evidence set an all-time ratings record for the channel. On October 15, 2018, Animal Planet unveiled a new logo, featuring a symbol of a jumping elephant resembling
4473-405: Was given six months of supervised probation and fined $ 500 after he was arrested during a protest outside the Discovery Communications headquarters. Lee had published criticisms of the network in an online manifesto at Savetheplanetprotest.com, among which was a demand for the company to cease the broadcasting of television series displaying or encouraging the birth of " parasitic human infants and
4544-579: Was launched in France, along with Discovery Turbo, Discovery World and TLC. Additions to the channel in the late 2000s, such as Meerkat Manor and Orangutan Island , reflected its shift toward "predation programming" and more immersive storytelling. Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007. Animal Planet added pseudo-scientific documentary, reality television, and sitcom shows to its line-up. Animal Planet
4615-538: Was officially announced in October 2018 as GolfTV , with Eurosport executive vice president Alex Kaplan named the president and general manager of Discovery Golf. Former Amazon executive Peter Faricy, who was named Discovery's chief executive of global direct-to-consumer operations in August 2018, considered GolfTV consistent with the aforementioned strategy, as golf was one of several sports "where people's passions and their interest in participating and learning more becomes
4686-566: Was originally a joint venture with BBC Worldwide , and primarily focused on nature documentaries surrounding wildlife, targeting a family audience. In 2008, Animal Planet rebranded with a more mature programming direction, with a greater emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality series following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, pivoting away from its more aggressive branding. As of November 2023 , Animal Planet
4757-531: Was originally scheduled to launch on October 4, 2020, but it was postponed to 2021 due to the COVID-19 pandemic in the United States . It was also announced that Fixer Upper would be revived for the new channel. In January 2019, Discovery increased its ownership of Play Sports Group, operator of the YouTube channel Global Cycling Network , to 71%. Discovery previously acquired a 20% share in 2017. The group
4828-444: Was relaunched as Velocity , a new "upscale male" network focusing on automotive programming. On May 26, 2012, Planet Green (which had begun to abandon its original concept in 2010 due to poor viewership) was relaunched as Destination America . In January 2014, Discovery launched Curiosity , a website that aggregates online education content. In April 2014, Discovery made an investment and strategic partnership with Dog TV ,
4899-540: Was renamed Discovery Communications. In October 1996, Discovery launched several new spin-off networks, including Animal Planet , and the digital cable channels Discovery Kids , Discovery Travel & Living , Discovery Civilization , and Science Channel . This was followed by the 1997 purchase of a 70% stake in Travel Channel , and the 1998 launches of Discovery en Español , Discovery Wings , and Discovery Health Channel . Also in 1998, Discovery acquired
4970-431: Was replaced by Planet Green , a network devoted primarily to environmentalism and sustainable living . In 2007, according to Crunchbase , TreeHugger was acquired by Discovery Communications on August 1, 2007, for $ 10 million. In 2012, Mother Nature Network , founded by Joel Babbit and Chuck Leavell (now Narrative Content Group) acquired TreeHugger. On January 15, 2008, Discovery announced that it had entered into
5041-423: Was reported that AT&T had elected to structure the merger as a spin-off of WarnerMedia, followed by a merger with Discovery Inc. to form the new company. The company had been contemplating structuring the transaction as a split-off (under which AT&T shareholders would be given the option as to whether to exchange their shares for those of the new company, rather than receive them pro rata ). On February 7,
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