In broadcasting , a commercial bumper , ident bumper , or break-bumper (often shortened to bump ) is a brief announcement, usually two to fifteen seconds in length that can contain a voice over , placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer, or a continuity announcer states the title (if any) of the presentation, the name of the program, and the broadcast or cable network, though not necessarily in that order. On children's television networks, they are sometimes called external eyecatches due to the resemblance of internal eyecatches in anime and there is usually no voice over, but some bumpers do feature one. Bumper music , often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text to short films .
111-480: YouTube Kids is an American video app and website for children developed by YouTube , a subsidiary of Google . The app provides a version of the service oriented solely towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate for viewing by children under the age of 13, in accordance with the Children's Online Privacy Protection Act , which prohibits
222-432: A $ 100 reward. Difficulty in finding enough dating videos led to a change of plans, with the site's founders deciding to accept uploads of any video. YouTube began as a venture capital –funded technology startup . Between November 2005 and April 2006, the company raised money from various investors, with Sequoia Capital and Artis Capital Management being the largest two. YouTube's early headquarters were situated above
333-549: A 2% increase from the $ 31.1 billion reported in 2022. From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $ 50 billion. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps , network television, and the ability to link with other platforms. Video categories on YouTube include music videos , video clips , news , short and feature films , songs , documentaries , movie trailers , teasers , TV spots , live streams , vlogs , and more. Most content
444-543: A Big Scene , Fruit Ninja: Frenzy Force , Hyperlinked , and Kings of Atlantis . YouTube has also presented advocacy campaigns through special playlists featured on YouTube Kids, including "#ReadAlong" (a series of videos, primarily featuring kinetic typography ) to promote literacy, "#TodayILearned" (which featured a playlist of STEM -oriented programs and videos), and "Make it Healthy, Make it Fun" (a collaboration with Marc and Pau Gasol to promote healthy living and an active lifestyle to children). In November 2017,
555-753: A British think tank, found that harassment against women was flourishing on YouTube. In his 2022 book Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination , Bloomberg reporter Mark Bergen said that many female content creators were dealing with harassment, bullying, and stalking. YouTube has been criticized for using an algorithm that gives great prominence to videos that promote conspiracy theories, falsehoods and incendiary fringe discourse. According to an investigation by The Wall Street Journal , "YouTube's recommendations often lead users to channels that feature conspiracy theories, partisan viewpoints and misleading videos, even when those users haven't shown interest in such content. When users show
666-405: A claim by The Daily Dot that the views had been deleted due to a violation of the site's terms of service, which ban the use of automated processes to inflate view counts. This was disputed by Billboard , which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On August 5, 2015, YouTube patched the formerly notorious behavior which caused
777-431: A database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while
888-562: A dinner party at Chen's apartment in San Francisco . Karim did not attend the party and denied that it had occurred, but Chen remarked that the idea that YouTube was founded after a dinner party "was probably very strengthened by marketing ideas around creating a story that was very digestible". Karim said the inspiration for YouTube came from the Super Bowl XXXVIII halftime show controversy , when Janet Jackson 's breast
999-423: A form of during this time acronym (TP) with a ball) and a word "REKLAMA" in lower left corner in a black (until 1991 blue) background. Third one was used in early 1992 and it was a laser smashing a metal ball, in which later rotating 'REKLAMA' appears and in the same year, later version appeared, in which squares (or diagonal stripes, depending on channel) rotated the same word (and the same font) as previous. This one
1110-583: A glitch, the bumper was neither commercial nor programming content, and money would not be lost by the network or broadcaster. In the United Kingdom , a break-bumper is a brief appearance of a logo before and after advertising breaks, usually that of the television channel being watched. Break-bumpers can either be animated or static. They are sometimes branded to advertise a special programme or event that will be broadcast on that channel, such as sporting events. Historically, break-bumpers within
1221-579: A lawsuit against YouTube in November 2006, after being regularly overloaded by people looking for YouTube. Universal Tube subsequently changed its website to www.utubeonline.com . On October 9, 2006, Google announced that they had acquired YouTube for $ 1.65 billion in Google stock. The deal was finalized on November 13, 2006. Google's acquisition launched newfound interest in video-sharing sites; IAC , which now owned Vimeo, focused on supporting
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#17327718715511332-408: A long time afterwards would use each of these to display the appropriate half of a two-word phrase. In Australia , a break-bumper can be a brief appearance of a programme logo, animated logo, title card or an animated title card, just before an advertising break. Break-bumpers can also be either animated or static information bars that appear for a few seconds, with program title and the logo of
1443-923: A major lawsuit by Viacom International in 2011 that nearly resulted in the discontinuation of the website. The lawsuit was filed as a result of alleged copyright infringement of Viacom's material by YouTube. However, the United States Court of Appeals for the Second Circuit ruled that YouTube was not liable, and thus YouTube won the case in 2012. Susan Wojcicki was appointed CEO of YouTube in February 2014. In January 2016, YouTube expanded its headquarters in San Bruno by purchasing an office park for $ 215 million. The complex has 51,468 square metres (554,000 square feet) of space and can house up to 2,800 employees. YouTube officially launched
1554-4645: A manual whitelisting system. Algeria, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bermuda, Bolivia, Bosnia, Brazil, Bulgaria, Canada (excluding Quebec), Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, El Salvador, Finland, France, Germany, Greece, Ghana, Georgia, Guatemala, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Libya, Lithuania, Liechtenstein, Luxembourg, Malaysia, Malta, Mexico, Morocco, Nepal, Netherlands, New Zealand, Nigeria, Nicaragua, North Macedonia, Norway, Oman, Pakistan, Paraguay, Panama, Papua New Guinea, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Sri Lanka, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Turks and Caicos Islands, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Venezuela, Vietnam, Yemen and Zimbabwe. Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Bermuda, Bolivia, Bosnia, Brazil, Bulgaria, Canada (excluding Quebec), Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Estonia, Egypt, El Salvador, Finland, France, Georgia, Germany, Greece, Ghana, Guatemala, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Libya, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Montenegro, Morocco, Nepal, Netherlands, New Zealand, Nigeria, Nicaragua, North Macedonia, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Sri Lanka, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Turks and Caicos Islands, Uganda, Ukraine, Uruguay, United Kingdom, United Arab Emirates, United States, Venezuela, Vietnam, Yemen and Zimbabwe Algeria, American Samoa, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bermuda, Bolivia, Bosnia, Brazil, Bulgaria, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, French Guiana, French Polynesia, Germany, Greece, Ghana, Georgia, Guam, Guadeloupe, Guatemala, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Libya, Lithuania, Liechtenstein, Luxembourg, Malaysia, Malta, Mexico, Montenegro, Morocco, Nepal, Netherlands, New Zealand, Nigeria, Nicaragua, Northern Mariana Islands, North Macedonia, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, San Marino, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Sri Lanka, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Turks and Caicos Islands, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, U.S. Virgin Islands, Vatican City, Venezuela, Vietnam, Yemen and Zimbabwe. Argentina, Aruba (Android TV only), Australia, Austria, Azerbaijan, Bangladesh (Android TV only), Belarus, Belgium, Bermuda, Bolivia, Bosnia, Brazil, Bulgaria, Canada (excluding Quebec), Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Estonia, El Salvador, Finland, France, Germany, Greece, Ghana, Georgia, Guatemala, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kazakhstan, Kenya, Latvia, Lithuania, Liechtenstein, Luxembourg, Macedonia, Malaysia, Malta, Mexico, Montenegro (Apple TV and Smart TVs only), Nepal, Netherlands, New Zealand, Nigeria, Nicaragua, Norway, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Sri Lanka, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Turkey, Turks and Caicos Islands, Uganda, Ukraine, United Kingdom, United States, Uruguay, Venezuela, Vietnam and Zimbabwe. YouTube Kids will be available in
1665-534: A media watchdog group, reported that homophobic and transphobic content calling LGBT people "predators" and "groomers" was becoming more common on YouTube. The report also referred to common accusations in YouTube videos that LGBT people are mentally ill . The report stated the content appeared to be in violation of YouTube's hate speech policy. An August 2022 report by the Center for Countering Digital Hate ,
1776-559: A new office in San Bruno, California . Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010. In December 2009, YouTube partnered with Vevo . In April 2010, Lady Gaga's " Bad Romance " became the most viewed video , becoming the first video to reach 200 million views on May 9, 2010. YouTube faced
1887-490: A one-off bumper. Channel One used the commercial idents from November 2004 to 31 August 2011, as they started to use the short-lived commercial ident package called "The Four Seasons" which ran through 1 September 2011 to 31 August 2012, in these commercial idents the music was actually mostly classical with piano and violins, as they started to use the current commercial ident package "Clocks" which featured three separate piano pieces "Morning" (September 2012 to September 2013) and
1998-521: A pizzeria and a Japanese restaurant in San Mateo, California . In February 2005, the company activated www.youtube.com . The first video was uploaded on April 23, 2005. Titled " Me at the zoo ", it shows co-founder Jawed Karim at the San Diego Zoo and can still be viewed on the site. The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became
2109-425: A political bias in what they choose to view, YouTube typically recommends videos that echo those biases, often with more-extreme viewpoints." After YouTube drew controversy for giving top billing to videos promoting falsehoods and conspiracy when people made breaking-news queries during the 2017 Las Vegas shooting , YouTube changed its algorithm to give greater prominence to mainstream media sources. In 2017, it
2220-458: A programme were tied to the programme itself, often featuring an image from the show, a short extract from the show's theme tune, and a caption naming the show and containing words such as "End of Part 1" (at the start of a break) or "Part 2" (at the end of a break). Some channels will also include a secondary bumper, which appears between channel trailers (which usually book-end ad breaks) and the commercial adverts themselves. E4 from launch and for
2331-517: A series of pre-recorded jingles and other outcues to transition to and from commercial breaks. During the late 1970s and early 1980s, in accordance with then-current regulations set by the Federal Communications Commission that required a distinction between programs and commercials, most children's programming bumpers would include the phrase "We'll be [right] back after these messages" (or variations of it), except for
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#17327718715512442-472: A set of community guidelines aimed to reduce abuse of the site's features. The uploading of videos containing defamation, pornography, and material encouraging criminal conduct is forbidden by YouTube's "Community Guidelines". Generally prohibited material includes sexually explicit content, videos of animal abuse, shock videos , content uploaded without the copyright holder's consent, hate speech, spam, and predatory behavior. YouTube relies on its users to flag
2553-502: A short-form video platform. During this period, YouTube entered disputes with other tech companies. For over a year, in 2018 and 2019, no YouTube app was available for Amazon Fire products. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. After testing earlier in 2021, YouTube removed public display of dislike counts on videos in November 2021, claiming
2664-509: A skit " Lazy Sunday " by The Lonely Island . Besides helping to bolster ratings and long-term viewership for Saturday Night Live , "Lazy Sunday"'s status as an early viral video helped establish YouTube as an important website. Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns. Despite eventually being taken down, these duplicate uploads of
2775-417: A snowman doing something weird. These commercial idents are run from 24 December 1997 to 11 January 1998. Some of the most memorable new year commercial idents from Channel One were the 2008 one, which features a Christmas tree with cards being animated. This one was run through 22 December 2008 to 11 January 2009 and returned on 21 December 2009 to 10 January 2010. The 2010 one had an inspiration from A Trip to
2886-465: A system for automatic detection of uploaded videos that infringe copyright. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom , which alleged that YouTube profited from content that it did not have the right to distribute. The system, which was initially called "Video Identification" and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in
2997-591: A third app oriented towards streaming and discovering the music content hosted on the YouTube platform. The company also attempted to create products appealing to specific viewers. YouTube released a mobile app known as YouTube Kids in 2015, designed to provide an experience optimized for children. It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. Also in 2015, YouTube launched YouTube Gaming—a video gaming -oriented vertical and app for videos and live streaming, intended to compete with
3108-640: A video is age-appropriate, and that the process required manual curation. He added that "the YouTube model has created something, which is so vast, but there are 400 hours of content are uploaded every minute. It's simply too big. People have been raising these issues for years, just visit any parenting forum and they’ve been talking about the fake Peppa Pig videos." In November 2017, YouTube announced that it would take further steps to review and filter videos reported by users as containing inappropriate content, including more stringent use of its filtering and age-restriction system to prevent such videos from appearing on
3219-603: A video's view count to freeze at "301" (later "301+") until the actual count was verified to prevent view count fraud . YouTube view counts once again updated in real time. Since September 2019, subscriber counts are abbreviated. Only three leading digits of channels' subscriber counts are indicated publicly, compromising the function of third-party real-time indicators such as that of Social Blade . Exact counts remain available to channel operators inside YouTube Studio. On November 11, 2021, after testing out this change in March of
3330-535: A view and just over 85% of them have fewer than 1,000 views. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site's first viral video, Lazy Sunday , which had to be taken down, due to copyright concerns. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. YouTube does not view videos before they are posted online, and it
3441-412: A year and a half later, on August 9, 2024. In late October 2023, YouTube began cracking down on the use of ad blockers on the platform. Users of ad blockers may be given a pop-up warning saying "Video player will be blocked after 3 videos". Users of ad blockers are shown a message asking them to allow ads or inviting them to subscribe to the ad-free YouTube Premium subscription plan. YouTube says that
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3552-432: Is generated by individuals , including collaborations between " YouTubers " and corporate sponsors. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels in order to reach greater audiences. YouTube has had unprecedented social impact , influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite its growth and success,
3663-663: Is compulsory for almost all broadcasters to use a commercial bumper, using the words "Espacio publicitario" (Commercial break) to separate the rest of the programme from the advertisements. In Indonesia, bumpers are uncommon, but channels known to have bumpers included the Indonesian branch of Spacetoon (with the texts KAMI AKAN KEMBALI "we will return" before and KAMI KEMBALI "we returned" after breaks), and Lampung TV [ id ] (used after breaks and used in 2008, featuring its mascot Mr. eL). Other idents called "bumpers", are in fact, only used before and/or after
3774-585: Is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act . Any successful complaint about copyright infringement results in a YouTube copyright strike . Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. From 2007 to 2009 organizations including Viacom , Mediaset , and
3885-521: Is sometimes used sparingly. Since 2003, nearly all of Astro 's satellite television channels feature break bumpers that are placed before and after breaks. These bumpers consist of the logo of the aforementioned channels, as well as a slide promoting the current programme being broadcast and the next programme scheduled to air. Bumpers based on the subscription information sequence seen at the end of Astro Box Office promotional trailers from 2003 to 2006, appear in-between commercials and immediately before
3996-419: Is the second-most visited website in the world, after Google Search . In January 2024, YouTube had more than 2.7 billion monthly active users , who collectively watched more than one billion hours of videos every day. As of May 2019 , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of 2023 , there were approximately 14 billion videos in total. On
4107-499: The Amazon.com -owned Twitch . The company was attacked on April 3, 2018, when a shooting occurred at YouTube's headquarters in San Bruno, California, which wounded four and resulted in the death of the shooter. By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute. Two years later, the uploads had risen to more than 500 hours per minute. During
4218-619: The COVID-19 pandemic , when most of the world was under stay-at-home orders , usage of services like YouTube significantly increased. One data firm estimated that YouTube was accounting for 15% of all internet traffic , twice its pre-pandemic level. In response to EU officials requesting that such services reduce bandwidth as to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix stated they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with
4329-558: The Fairplay Organization , for concerns surrounding the app's use of commercial advertising, as well as algorithmic suggestions of videos that may be inappropriate for the app's target audience, as the app has been associated with a controversy surrounding disturbing or violent videos depicting characters from children's media franchises . Criticism over the videos led YouTube to announce that it would take more stringent actions to review and filter such videos when reported by
4440-740: The United States no longer use commercial bumpers; although some soap operas such as Days of Our Lives (which stopped using one in 2010) and The Young and the Restless , as well as the game show The Price Is Right , still feature mid-show bumpers. Commercial bumpers are still a common feature of radio . In radio, they are often used during sports broadcasts to ease the transition from play by play to commercial break and back to live action , as well as notify local stations that they should insert their station identification and/or commercials, many times using obscure musical selections of
4551-429: The board operator 's choosing. One example of commercial bumpers still in use can be found on Cartoon Network 's late night programming block, Adult Swim , whose extensive usage of bumpers has even spawned its own website. Another example of commercial bumpers in radio would be their use in syndicated programming ; for instance, the radio countdown programs American Top 40 and American Country Countdown feature
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4662-632: The climax of a story, leading onto speculation during the commercial break. Unlike in American programs, in which bumpers are typically supplied by the network (when they have them at all), eyecatches are almost always produced by the production company and considered a part of the program itself, rather than (or also serving as) a segue into a commercial break. They are typically two to six seconds in length. Eyecatches for children's programs are often longer and more elaborate, while eyecatches for programming intended for adults may consist of nothing more than
4773-567: The television channel being watched. These are more often seen after a break and sometimes followed by information bars that show what programme is coming next or later. In Japan , an eyecatch ( アイキャッチ , aikyatchi ) or internal eyecatch is a scene or illustration used to begin and end a commercial break in a television program, especially in anime and tokusatsu shows. The term is used, in Japan, to refer to all kinds of bumpers. In many television series, eyecatches are contemporaneous into
4884-502: The television channel or station being watched and/or of the programme's title. However, as the years passed on until the late 2000s, this changed to feature a message that the programme will return after the break ends, which is now more commonly seen on RTM 's TV1 and TV2 and Media Prima 's NTV7 , 8TV and TV9 . TV3 also uses this for sponsored programmes, but as of 2013, it also uses them for non-sponsored programs, such as children's programmes. The 1990s bumper style, however,
4995-463: The "Younger" setting was split to add a new "Preschool" group, with a focus on "creativity, playfulness, learning, and exploration". The YouTube Kids app features parental control settings that allow parents to limit screen time, and restrict users from accessing the search tool. Parents can use a passcode or their Google account to protect these settings, and configure profiles for multiple users to tailor their experiences. On February 27, 2024, it
5106-469: The "polymer" redesign of its user interfaces based on Material Design language as its default, as well a redesigned logo that is built around the service's play button emblem in August 2017. Through this period, YouTube tried several new ways to generate revenue beyond advertisements. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. This effort
5217-400: The 2000 ABS-CBN logo was unveiled, the 1987 break bumper was replaced with the one that takes place on a blue background, with the network's 2000 logo appearing on a screen and when it zooms out, it places on a box or crystal plane and then the logo zooms in. The 2005 break bumper was used until February 4, 2014. On February 5, 2014, due to the introduction of the network's 2014 and current logo,
5328-521: The 2014 break bumper of ABS-CBN main terrestrial network from late 2014 to May 5, 2020. Its ABS-CBN logo portion may also be seen on some other ABS-CBN -owned TV channels and channels that broadcast ABS-CBN shows, such as on TeleRadyo (i.e. between TV Patrol title card and commercial breaks) and A2Z (between the title card of a show and "You're Watching" bumper). Upon airing of ASAP , FPJ: Da King (from January 24, 2021, to December 31, 2023), Sunday Blockbusters (since January 7, 2024), and some of
5439-587: The 9th of October 2006, YouTube was purchased by Google for $ 1.65 billion (equivalent to $ 2.31 billion in 2023). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium , a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $ 31.7 billion,
5550-512: The ABS-CBN Entertainment logo above the show's logo. In Poland , television networks usually separate the rest of the programming with the word "Reklama" ("Commercial"). One of the examples are TVP 's ones: First one was used since 1989 until 1990 and it consisted an ad agency's logo (eye in a form of letter S) in a black background with indigo 3D stars. Second one was used until 1992, which consisted newer ad agency logo (Loop in
5661-460: The Bahamas, Belize, Dominica, Haiti, Moldova, Montenegro, Puerto Rico and Tajikistan in the future. YouTube YouTube is an American social media and online video sharing platform owned by Google . YouTube was founded on February 14, 2005, by Steve Chen , Chad Hurley , and Jawed Karim , three former employees of PayPal . Headquartered in San Bruno, California , United States, it
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#17327718715515772-465: The EU's request. YouTube later announced that they would continue with this move worldwide: "We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation." Following a 2018 complaint alleging violations of the Children's Online Privacy Protection Act (COPPA), the company was fined $ 170 million by
5883-579: The English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. YouTube's owner Google announced in November 2015 that they would help cover
5994-618: The FTC for collecting personal information from minors under the age of 13. YouTube was also ordered to create systems to increase children's privacy. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as "made for kids" as liable under COPPA on January 6, 2020. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens , in 2021. Additionally, to compete with TikTok , YouTube released YouTube Shorts ,
6105-533: The Kapamilya Channel logo will display and replace the ABS-CBN logo. ABS-CBN rings will then use as background once the Kapamilya Channel logo appears and the logo will zoom in along with the rings. It lasts for 5 seconds unlike with the break bumper used by the main ABS-CBN terrestrial network which only lasts for 2 seconds, and may be used after the title card that shows when the program pauses like with
6216-561: The Maghrib and Subuh (Fajr) adhan, of which may be replaced by commercial breaks and TV show promos , PSA outside the Jakarta feed, and not used elsewhere. From 1993 to the unknown date, when RCTI and SCTV begin its national on-air, both of the television stations randomly displaying the still image of regional relay transmission station and its iconic regional symbol of its region, or its still image ident. In German-speaking countries ,
6327-747: The Moon featured a rocket's adventures in Moscow. For some reason the commercial idents did not have the word "реклама" when it was uploaded to Vimeo. Actually the TV version did have the word "реклама". This ran from 20 December 2010 to 10 January 2011. But the Channel One had brought back the 2008 one in December 2011, the only difference is that the scope is now in 16:9. The 2008 ident had been repeated in 2012 and 2013. In Argentina , since around September 2010, it
6438-478: The accessibility of videos that are inappropriate for its target audience. The CCFC filed an FTC complaint over YouTube Kids shortly after its release, citing examples of inappropriate videos that were accessible via the app's search tool (such as those related to wine in their testing), and the Recommended page eventually using search history to surface such videos. YouTube defended the criticism, stating that it
6549-520: The announcement, software developer Dmitry Selivanov created Return YouTube Dislike, an open-source , third-party browser extension for Chrome and Firefox that allows users to see a video's number of dislikes. In a letter published on January 25, 2022, by then YouTube CEO Susan Wojcicki , acknowledged that removing public dislike counts was a controversial decision, but reiterated that she stands by this decision, claiming that "it reduced dislike attacks." In 2022, YouTube launched an experiment where
6660-558: The app and YouTube proper. In an update to the YouTube Kids app that month, a more prominent disclaimer was added to its first-time setup process, stating that the service cannot fully guarantee the appropriateness of videos that were not manually curated, and informing parents of means to report and block videos that they do not find suitable. These options expanded further in 2018, with the addition of an option to restrict users to human-reviewed channels and recommendations, as well as
6771-483: The app family friendly is of the utmost importance to us", but admitted that the service was not curated all the time, and that parents had the responsibility to use the app's parental controls to control how it is used by their children (including disabling access to the search tool). Josh Golin, director of the Campaign for a Commercial-Free Childhood, argued that automated algorithms were not enough to determine whether
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#17327718715516882-515: The app was updated to add additional user interface modes designed for different age groups, ranging from the existing simplified interface (intended for younger children) to a more dense interface designed for older children. In September 2018, YouTube added new age group options relating to the content offered in the app, "Younger" and "Older". "Younger" maintains the existing mix of content offered before, and "Older" adds more content from other genres, such as nature, gaming, and music. In August 2019,
6993-422: The break bumper was again changed, this time taking place on a white background, with the 2014 ABS-CBN logo appearing on a screen, red, green and blue strings representing the colors of the network's logo appear while the logo is being zoomed out, and it zooms in. These bumpers last for 2 seconds and are played after the commercial, but from late 2014 until May 5, 2020, the 2014 break bumper can either be played after
7104-698: The break bumpers of the main ABS-CBN terrestrial network from March 1, 1987, to May 5, 2020, and Kapamilya Channel, they do not have a music or sound at all. Some bumpers such as FPJ: Da King , Walang Hanggang Paalam , and Huwag Kang Mangamba zoom in, in a right-slant fashion, like the Kapamilya Channel bumper, while others zooms in a straightforward manner like the 2014–2020 break bumper of main ABS-CBN terrestrial network such as Ang Probinsyano and Marry Me, Marry You . Break bumpers of foreign television series and some drama series on TV5 and A2Z that also air on Kapamilya Channel (i.e. Count Your Lucky Stars , FPJ: Da King , and Init sa Magdamag ) does not have
7215-410: The bump before the final commercial break, which would usually say, "And now, these messages" (or variations of this phrase). The FCC significantly relaxed these rules in 1984, although to this day some networks still air these bumpers, particularly during programming that airs Sunday nights at 7 PM/6 PM Central that is not a news or information program such as 60 Minutes . Another common bumper phrase
7326-687: The community, and prevent them from being accessible from within the YouTube Kids app. The app is divided into four content categories; "Recommended", "Shows", "Music", and "Learning". The categories feature curated selections of content from channels deemed appropriate for children. In August 2016, the app was updated to support the YouTube Red (now YouTube Premium ) subscription service, allowing ad-free playback, background playback, and offline playback for subscribers. In February 2017, YouTube began to introduce premium original series oriented specifically towards YouTube Kids, including DanTDM Creates
7437-460: The company again changed its interface and at the same time, introduced a new logo with a darker shade of red. A subsequent interface change, designed to unify the experience across desktop, TV, and mobile, was rolled out in 2013. By that point, more than 100 hours were being uploaded every minute, increasing to 300 hours by November 2014. During this time, the company also went through some organizational changes. In October 2006, YouTube moved to
7548-400: The company simplified its interface to increase the time users would spend on the site. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. However, most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site. That year,
7659-558: The company was bought by eBay . Hurley had studied design at the Indiana University of Pennsylvania , and Chen and Karim studied computer science together at the University of Illinois Urbana-Champaign . According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at
7770-672: The company would show users who watched longer videos on TVs a long chain of short un-skippable adverts, intending to consolidate all ads into the beginning of a video. Following public outrage over the unprecedented amount of un-skippable ads, YouTube "ended" the experiment on September 19 of that year. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor. Wojcicki took on an advisory role for Google and parent company Alphabet . Wojcicki died
7881-424: The content creators to distinguish itself from YouTube. It is at this time YouTube issued the slogan "Broadcast Yourself". The company experienced rapid growth. The Daily Telegraph wrote that in 2007, YouTube consumed as much bandwidth as the entire Internet in 2000. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore . That year,
7992-573: The content of videos as inappropriate, and a YouTube employee will view a flagged video to determine whether it violates the site's guidelines. Despite the guidelines,YouTube has faced criticism over aspects of its operations, its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, hosting videos ostensibly targeting children but containing violent or sexually suggestive content involving popular characters , videos of minors attracting pedophilic activities in their comment sections, and fluctuating policies on
8103-493: The difference being that the bumpers are supplied by the network. These usually appear only at the end of commercial breaks, but sometimes leading into the start of the break as well. Their primary purpose is to alert children that the commercial break has ended. Depending on the network, the bumper may or may not feature a voice over . Often, these eyecatches have a secondary purpose: marketing . For example, cable network Nickelodeon uses them to help children learn to identify
8214-468: The dispute was resolved. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute. Should the uploader want to monetize the video again, they may remove the disputed audio in the "Video Manager". YouTube has cited the effectiveness of Content ID as one of the reasons why the site's rules were modified in December 2010 to allow some users to upload videos of unlimited length. YouTube has
8325-483: The dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which
8436-495: The existing Google Play Music service. The service continued to evolve in 2015 when YouTube announced YouTube Red , a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices. YouTube also released YouTube Music ,
8547-540: The famous commercial ident from NTV is the "Rectangle on the NTV" which has been used as an ident through 6 September 1998 to 31 May 2001. Which in these idents feature the NTV logo being in a rectangle-shaped scope. At the beginning of each idents, the reminiscent of the commercial idents from 1996 or 1994. In the end of the commercials, flag and a part of the ident is shown. Another one is the short-lived one used from 1 June to 8 September 2001. Which in these commercial idents show
8658-469: The first commercial TV Channel in Poland, used following bumpers: 1992-1994: Rotating spiral from Polsat's 1992 logo with REKLAMA text under it. 1994-1996: Rotating stripes forming a background and, appearing later, REKLAMA text. There were two variants: Blue-silver and pink-gold. 1996-1998: The sun emerges partially (upper part seen) from golden liquid and REKLAMA text (blue, with Arial font) appears on
8769-569: The first video to reach one million total views. The site launched officially on December 15, 2005, by which time the site was receiving 8 million views a day. Clips at the time were limited to 100 megabytes, as little as 30 seconds of footage. YouTube was not the first video-sharing site on the Internet; Vimeo was launched in November 2004, though that site remained a side project of its developers from CollegeHumor . The week of YouTube's launch, NBC-Universal's Saturday Night Live ran
8880-802: The job. Controversial moderation decisions have included material relating to Holocaust denial , the Hillsborough disaster , Anthony Bourdain 's death, and the Notre-Dame fire . In July 2008, the Culture and Media Committee of the House of Commons of the United Kingdom stated that it was "unimpressed" with YouTube's system for policing its videos, and argued that "proactive review of content should be standard practice for sites hosting user-generated content". In June 2022, Media Matters ,
8991-588: The legal cost in select cases where they believe fair use defenses apply. In the 2011 case of Smith v. Summit Entertainment LLC , professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. He asserted seven causes of action , and four were ruled in Smith's favor. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. On November 1, 2016,
9102-431: The lower right corner. On the end of ad break, it's the reversed situation. 1998 Easter: A chick runs on blue background, forming REKLAMA text. At the end of block, chick returns to previous place, removing colo(u)rful text. 1998-2001: "reklama" text repeated thrice, each one in different size, on white-indigo background. In Russia , networks like Channel One and Russia-1 use the commercial bumpers as they appear as
9213-402: The metal soviet pieces from the 1980s and 1990s. Basically new year idents of Channel One are always festive, starting with 1995 when the famous things of Christmas should be shown like Santa Claus and Christmas Tree and especially Spasskaya Tower. 1996 shouldn't have a festive offering but logo is in snow. Starting with 1997, new year commercial idents are born. First of them would be the one with
9324-559: The most powerful radicalizing instruments of the 21st century." Jonathan Albright of the Tow Center for Digital Journalism at Columbia University described YouTube as a "conspiracy ecosystem". Before 2019, YouTube took steps to remove specific videos or channels related to supremacist content that had violated its acceptable use policies but otherwise did not have site-wide policies against hate speech . Bumper (broadcasting) Since 1976, most network television programs in
9435-418: The network's Primetime Bida shows (since March 8, 2021, as part of TodoMax Primetime Singko) on TV5 , show-exclusive break bumpers of ABS-CBN Entertainment were introduced on A2Z and TV5 where either the respective show's characters, elements related to the show and parts of the show's logo are shown during the duration of the bumper or simply show the ABS-CBN Entertainment logo and show's logo upon airing of
9546-450: The platform has been criticized for its facilitation of the spread of misinformation and copyrighted content , routinely violating its users' privacy , excessive censorship , endangering the safety of children and their well-being , and for its inconsistent implementation of platform guidelines. YouTube was founded by Steve Chen , Chad Hurley , and Jawed Karim . The trio were early employees of PayPal , which left them enriched after
9657-451: The popular "Noon" (which is the one that is the current piano piece should be used to this day) and "Night" (which they have started to use in 2016) they also used the 3-note piece as their three commercial idents debuted in 2012 and used the 3-note piece. In the international versions of these idents, they have used the information about to suggest a commercial. But networks like NTV use the commercial idents as an intro and outro idents. One of
9768-604: The program break ends, but not at the beginning of the block of replaced commercials. In the Philippines , one notable example of a television network that use break bumpers is ABS-CBN . From March 1, 1987, to October 30, 2005, its break bumper featured the stars zooming in on a black background, based on the Star Network era. This was the longest break bumper to be used by the network since its relaunch in 1986, being used for 18 years. On October 31, 2005, five years after
9879-413: The program's logo against a black background. The term is used in the title of the 1991 Japanese film Eyecatch Junction . In the 1990s, commercial bumpers were used by terrestrial television networks. Similar to those in the United Kingdom, it is a short appearance of a logo or a slide to remind the viewers of the programme being aired, which appears before or after breaks. The logo is usually that of
9990-447: The reason for the removal was, based on its internal research, that users often used the dislike feature as a form of cyberbullying and brigading . While some users praised the move as a way to discourage trolls , others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. YouTube co-founder Jawed Karim referred to
10101-513: The regular YouTube app from advertising to children under the age of 13. First released on February 24, 2015, as an Android and iOS mobile app , the app has since been released for LG , Samsung , and Sony smart TVs , as well as for Android TV . On May 27, 2020, it became available on Apple TV . As of September 2019, the app is available in 69 countries. YouTube launched a web-based version of YouTube Kids on August 30, 2019. YouTube Kids has faced criticism from advocacy groups, particularly
10212-493: The same since 2007), formerly, they had inspired by art (TVP1 – 2000–2010, TVP2 – 2000–2007), or by real-life ones (TVP1 had two bumpers inspired with it in which first ones was used for short period in 2010, second ones was used until 2012, TVP2 also had ones from the same era, but in a colors: Blue (in Winter) or purple (other seasons) and Orange, the same technique is used in branding from 2015 to 2021, but in all colors). Polsat ,
10323-570: The same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. Creators will still be able to see the number of likes and dislikes in the YouTube Studio dashboard tool, according to YouTube. YouTube has an estimate 14 billion videos with about 5% of those never having
10434-420: The show-exclusive bumper. At the end of each bumper, either the show's logo and ABS-CBN Entertainment logos or simply the logo of the show appears and after they appear, either an object related to the show, show's logo, logo of the show and its characters, or both the show logo and ABS-CBN Entertainment logo zoom in. The length of a break bumper lasts for 5 seconds like the Kapamilya Channel break bumper. Like with
10545-518: The skit helped popularize YouTube's reach and led to the upload of more third-party content. The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. The choice of the name www.youtube.com led to problems for a similarly named website, www.utube.com . That site's owner, Universal Tube & Rollform Equipment , filed
10656-447: The system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible. The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision. Before 2016, videos were not monetized until
10767-461: The title card that shows when the program pauses or after the advertisements. From June 13, 2016, to May 5, 2020, the 2014 bumper is shown in widescreen or letterboxed format, making the first break bumper to be in 16:9 aspect ratio. The break bumper of Kapamilya Channel (replacement of the main ABS-CBN terrestrial network), however, displays the ABS-CBN logo on the screen and colors it with red, green, blue, and black. The rings will then zoom in, and
10878-420: The types of content that is eligible to be monetized with advertising. YouTube contracts companies to hire content moderators, who view content flagged as potentially violating YouTube's content policies and determines if they should be removed. In September 2020, a class-action suit was filed by a former content moderator who reported developing post-traumatic stress disorder (PTSD) after an 18-month period on
10989-430: The update as "a stupid idea", and that the real reason behind the change was "not a good one, and not one that will be publicly disclosed." He felt that users' ability on a social platform to identify harmful content was essential, saying, "The process works, and there's a name for it: the wisdom of the crowds . The process breaks when the platform interferes with it. Then, the platform invariably declines." Shortly after
11100-450: The use of ad blockers violates its terms of service. In April 2024, YouTube announced it would be "strengthening our enforcement on third-party apps that violate YouTube's Terms of Service, specifically ad-blocking apps". YouTube has been led by a CEO since its founding in 2005, beginning with Chad Hurley , who led the company until 2010. After Google's acquisition of YouTube, the CEO role
11211-552: The word "Werbung" (Advertisement) is used; in Switzerland, this word is also used in different languages: French : Publicité or Pub in short; Italian : Pubblicità. The same goes for France and Italy , but only second and third ones are written, respectively. Bumpers or external eyecatches on children's television networks, and sometimes other networks, are similar to the internal eyecatches used in Japanese anime, with
11322-407: Was "And now, a word from our sponsor." Bumpers also had a technical reason for existence: Early videotape machines took several seconds to start playing video in proper synchronization with the program source. The board operator would cue the tape with a "preroll" of several seconds then use the start of the bumper as a signal to start the tape before "taking" it at the bumper's end. In the event of
11433-554: Was briefly exposed by Justin Timberlake during the halftime show. Karim could not easily find video clips of the incident and the 2004 Indian Ocean Tsunami online, which led to the idea of a video-sharing site. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not . They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for
11544-660: Was developed in consultation with other advocacy groups, and that the company was open to feedback over the app's operation. A larger YouTube controversy referred to as " Elsagate " discovered by Matan Uziel and Charlie Warzel has also been associated with the app, referring to channels which post videos featuring characters from popular franchises (especially, among others, Frozen , Paw Patrol , Thomas & Friends , Peppa Pig , and Spider-Man ), but with disturbing, sexually suggestive, violent, or otherwise inappropriate themes and content. YouTube global head of family and children's content Malik Ducard admitted that "making
11655-516: Was discontinued in January 2018 and relaunched in June, with US$ 4.99 channel subscriptions. These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $ 1 and $ 500 to have their comment highlighted. In 2014, YouTube announced a subscription service known as "Music Key", which bundled ad-free streaming of music content on YouTube with
11766-411: Was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television. In 2017, viewers on average watched YouTube on mobile devices for more than an hour every day. In December 2012, two billion views were removed from the view counts of Universal and Sony music videos on YouTube, prompting
11877-487: Was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. Experts noted that some of these clips said qualified for fair use. In June 2007, YouTube began trials of
11988-537: Was reported that YouTube would be closing its Kids app on TV on 1 July 2024. The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) both expressed concern over the use of advertising within the YouTube Kids app, arguing that children would not be able to distinguish the ads from content. Short bumpers were later added to the app to establish a separation between advertising and content. The YouTube Kids app has faced criticism over
12099-862: Was retained. Salar Kamangar took over Hurley's position and kept the job until 2014. He was replaced by Susan Wojcicki , who later resigned in 2023. The current CEO is Neal Mohan , who was appointed on February 16, 2023. YouTube offers different features based on user verification, such as standard or basic features like uploading videos, creating playlists, and using YouTube Music , with limits based on daily activity (verification via phone number or channel history increases feature availability and daily usage limits); intermediate or additional features like longer videos (over 15 minutes), live streaming, custom thumbnails, and creating podcasts; advanced features like content ID appeals, embedding live streams, applying for monetization, clickable links, adding chapters, and pinning comments on videos or posts. In January 2012, it
12210-486: Was revealed that advertisements were being placed on extremist videos, including videos by rape apologists, anti-Semites, and hate preachers who received ad payouts. After firms started to stop advertising on YouTube in the wake of this reporting, YouTube apologized and said that it would give firms greater control over where ads got placed. University of North Carolina professor Zeynep Tufekci has referred to YouTube as "The Great Radicalizer", saying "YouTube may be one of
12321-445: Was used until launch of 1995 one (Inspired by gyroscope ), in which was used until 1997. Later, in the late 1990s, these bumpers were used, depending on era, but had one thing: word in a ball (except July–August 1999, in which a "Meandres" series was used). Since 2000 (except 2012–2015, in which were was in both channels, inspired by kaleidoscope ), graphics are now separated, and TVP1 since 2010 with newer graphic technologies, (TVP2 has
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