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Charles Saatchi

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129-405: Charles Saatchi ( / ˈ s ɑː tʃ i / SAH -chee ; Arabic : تشارلز ساعتجي , romanized :  Tšārliz Sā‘atjī ; born 9 June 1943) is an Iraqi-British businessman and the co-founder, with his brother Maurice , of advertising agency Saatchi & Saatchi . The brothers led the business – the world's largest advertising agency in the 1980s – until they were forced out in 1995. In

258-620: A Christie's auction that raised £1.7 million, creating scholarship bursaries at four London art schools. In February 1999, he gave an additional 100 pieces of artwork from his collection to the Arts Council of Great Britain . In July 2010, Charles Saatchi announced he would be donating the Saatchi Gallery and over 200 works of art to the British public. The donation was estimated to be worth £30 million. According to

387-478: A civil rights dispute when a Christian employee was forbidden to wear a necklace bearing the cross , a religious symbol. BA's practice of forbidding such symbols has been publicly questioned by British politicians such as the former Home Secretary John Reid and the former Foreign Secretary Jack Straw . Relations have been turbulent between BA and Unite. In 2007, cabin crew threatened strike action over salary changes to be imposed by BA management. The strike

516-434: A British Airways Board was established by the British government to manage the two nationalised airline corporations, British Overseas Airways Corporation and British European Airways , and two regional airlines, Cambrian Airways and Northeast Airlines . On 31 March 1974, all four companies were merged to form British Airways. However, it marked 2019 as its centenary based on predecessor companies. After almost 13 years as

645-509: A London seafood restaurant, Saatchi was photographed with his hands around Lawson's throat. The day after the pictures were published, Saatchi said they were misleading and depicted only a "playful tiff". He was formally cautioned for assault and voluntarily accepted the caution following an investigation by the police. In early July of the same year it was announced that the couple were to divorce. Lawson cited ongoing unreasonable behaviour in her divorce petition. On 31 July 2013, seven weeks after

774-586: A New York minimalist. Saatchi initially patronised the Lisson Gallery in Marylebone, London, which specialised in American minimalist works. He later purchased an entire show by Robert Mangold . In the early 1980s, Saatchi purchased a 30,000 sq ft (2,800 m) cement-floored and steel-girded warehouse at 98A Boundary Road in the residential London suburb of St John's Wood . The building

903-418: A brand new ad campaign, titled "A British Original" produced by London-based Uncommon Creative Studio. This was to be another record-breaking campaign for its use of 500 unique executions along with a series of 32 short films, coinciding with the launch of Ozwald Boateng's new collection of uniform. British Airways purchased the internet domain ba.com in 2002 from previous owner Bell Atlantic , 'BA' being

1032-575: A collection of related dialects that constitute the precursor of Arabic, first emerged during the Iron Age . Previously, the earliest attestation of Old Arabic was thought to be a single 1st century CE inscription in Sabaic script at Qaryat al-Faw , in southern present-day Saudi Arabia. However, this inscription does not participate in several of the key innovations of the Arabic language group, such as

1161-607: A continuation of the flight to Bahrain. Following the Air France Concorde crash in Paris and a slump in air travel following the 11 September attacks in New York in 2001, it was decided to cease Concorde operations in 2003 after 27 years of service. The final commercial Concorde flight was BA002 from New York-JFK to London-Heathrow on 24 October 2003. In 1981 the airline was instructed to prepare for privatisation by

1290-629: A copywriter in the London office of Benton & Bowles , where he met Doris Lockhart (later his first wife). Saatchi paired up with art director Ross Cramer and they worked as a team at Collett Dickenson Pearce and John Collins & Partners before leaving in 1967 to open creative consultancy Cramer Saatchi. Unusually for a creative consultancy, they took on employees: John Hegarty – previously Saatchi's art director at Benton & Bowles, who would later go on to run rival agency Bartle Bogle Hegarty – and Jeremy Sinclair , who as of 2016 still retains

1419-435: A corpus of poetic texts, in addition to Qur'an usage and Bedouin informants whom he considered to be reliable speakers of the ʿarabiyya . Arabic spread with the spread of Islam . Following the early Muslim conquests , Arabic gained vocabulary from Middle Persian and Turkish . In the early Abbasid period , many Classical Greek terms entered Arabic through translations carried out at Baghdad's House of Wisdom . By

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1548-410: A cost savings of £750m and the establishment of a budget airline, Go , in 1998. The next year, however, British Airways reported an 84% drop in profits in its first quarter alone, its worst in seven years. In March 2000, Ayling was removed from his position and British Airways announced Rod Eddington as his successor. That year, British Airways and KLM conducted talks on a potential merger, reaching

1677-664: A daughter, Phoebe. In 2003, Saatchi married his third wife, British journalist, author and cook Nigella Lawson . In January 2011, Saatchi and Lawson moved from their former home in Belgravia to a new home in Chelsea, London. This was a double fronted seven-bedroom villa converted from its former use as a warehouse and 200 metres from Saatchi's contemporary art gallery in King's Road. They lived with her two children Cosima and Bruno, as well as Phoebe. In June 2013, while dining at Scott's,

1806-790: A decision in July to file an official merger plan with the European Commission. The plan fell through in September 2000. British Asia Airways ceased operations in 2001 after BA suspended flights to Taipei. Go was sold to its management and the private equity firm 3i in June 2001. Eddington would make further workforce cuts due to reduced demand following 11 September attacks in 2001, and BA sold its stake in Qantas in September 2004. In 2005 Willie Walsh , managing director of Aer Lingus and

1935-1081: A dialect of Arabic and written in the Latin alphabet . The Balkan languages, including Albanian, Greek , Serbo-Croatian, and Bulgarian , have also acquired many words of Arabic origin, mainly through direct contact with Ottoman Turkish . Arabic has influenced languages across the globe throughout its history, especially languages where Islam is the predominant religion and in countries that were conquered by Muslims. The most markedly influenced languages are Persian , Turkish , Hindustani ( Hindi and Urdu ), Kashmiri , Kurdish , Bosnian , Kazakh , Bengali , Malay ( Indonesian and Malaysian ), Maldivian , Pashto , Punjabi , Albanian , Armenian , Azerbaijani , Sicilian, Spanish, Greek, Bulgarian, Tagalog , Sindhi , Odia , Hebrew and African languages such as Hausa , Amharic , Tigrinya , Somali , Tamazight , and Swahili . Conversely, Arabic has borrowed some words (mostly nouns) from other languages, including its sister-language Aramaic, Persian, Greek, and Latin and to

2064-408: A dramatic increase in travel, and the company now faced a worker shortage, forcing it to cancel more than 1,500 flights. During February 2023, The international airlines group, the owners of British Airways announced that the group has returned to making an annual profit of €1.3 billion for the first time since the pandemic, following a €2.8 billion loss in 2021. The company warned that due to

2193-537: A former pilot, became the chief executive officer of British Airways. BA unveiled its new subsidiary OpenSkies in January 2008, taking advantage of the liberalisation of transatlantic traffic rights between Europe and the United States. OpenSkies flies non-stop from Paris to New York's JFK and Newark airports. In July 2008, British Airways announced a merger plan with Iberia , another flag carrier airline in

2322-554: A great deal about art and wine and who had graduated from Smith College and the Sorbonne ". She became known during their marriage as an art and design journalist, with particular knowledge of American art and minimalism . They lived together for six years before getting married in 1973 and divorcing in 1990. Saatchi's second wife was Kay Hartenstein (to whom he was married from 1990 to 2001), an American Condé Nast advertising executive from Little Rock, Arkansas . Together they have

2451-487: A lesser extent and more recently from Turkish, English, French, and Italian. Arabic is spoken by as many as 380 million speakers, both native and non-native, in the Arab world, making it the fifth most spoken language in the world, and the fourth most used language on the internet in terms of users. It also serves as the liturgical language of more than 2 billion Muslims . In 2011, Bloomberg Businessweek ranked Arabic

2580-690: A millennium before the modern period . Early lexicographers ( لُغَوِيُّون lughawiyyūn ) sought to explain words in the Quran that were unfamiliar or had a particular contextual meaning, and to identify words of non-Arabic origin that appear in the Quran. They gathered shawāhid ( شَوَاهِد 'instances of attested usage') from poetry and the speech of the Arabs—particularly the Bedouin ʾaʿrāb  [ ar ] ( أَعْراب ) who were perceived to speak

2709-450: A number of questions submitted by members of the public and journalists. From November to December 2009, he had a television programme on the BBC called School of Saatchi in which he gave young aspiring artists an opportunity to showcase their work. He made no appearance in the programme, only communicating through an assistant. In July 2010, Charles Saatchi announced he would be donating

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2838-401: A pay offer. Strike action continued throughout 2017 in numerous discontinuous periods, resulting in one of the longest running disputes in aviation history. On 31 October 2017, after 85 days of discontinuous industrial action, Mixed Fleet accepted a new pay deal from BA which ended the dispute. British Airways serves over 170 destinations in 70 countries, including eight domestic and 27 in

2967-594: A result, many European languages have borrowed words from it. Arabic influence, mainly in vocabulary, is seen in European languages (mainly Spanish and to a lesser extent Portuguese , Catalan , and Sicilian ) owing to the proximity of Europe and the long-lasting Arabic cultural and linguistic presence, mainly in Southern Iberia, during the Al-Andalus era. Maltese is a Semitic language developed from

3096-462: A script derived from ASA attest to a language known as Hasaitic . On the northwestern frontier of Arabia, various languages known to scholars as Thamudic B , Thamudic D, Safaitic , and Hismaic are attested. The last two share important isoglosses with later forms of Arabic, leading scholars to theorize that Safaitic and Hismaic are early forms of Arabic and that they should be considered Old Arabic . Linguists generally believe that "Old Arabic",

3225-623: A secondary school in Finchley, north London. During this time, he developed an obsession with US pop culture , including the music of Elvis Presley , Little Richard and Chuck Berry . He has described as "life-changing" the experience of viewing a Jackson Pollock painting at the Museum of Modern Art in New York. He then progressed to study at the London College of Communication . In 1965, Saatchi undertook his first advertising role as

3354-505: A senior role at M&C Saatchi. In addition to offering consulting with ad agencies they also took on some clients directly. In 1970, he started the advertising agency Saatchi & Saatchi with his brother Maurice, which by 1986 – following its acquisition of advertising firm Ted Bates – had grown to be the largest ad agency in the world, with over 600 offices. Successful campaigns in the UK included Silk Cut 's advertisements in preparation for

3483-470: A single language, despite mutual incomprehensibility among differing spoken versions. From a linguistic standpoint, it is often said that the various spoken varieties of Arabic differ among each other collectively about as much as the Romance languages . This is an apt comparison in a number of ways. The period of divergence from a single spoken form is similar—perhaps 1500 years for Arabic, 2000 years for

3612-637: A state company, BA was privatised in February 1987 as part of a wider privatisation plan by the Conservative government . The carrier expanded with the acquisition of British Caledonian in 1987, Dan-Air in 1992, and British Midland International in 2012. It is a founding member of the Oneworld airline alliance, along with American Airlines , the now-defunct Canadian Airlines , Cathay Pacific , and Qantas . The alliance has since grown to become

3741-507: A type of Arabic. Cypriot Arabic is recognized as a minority language in Cyprus. The sociolinguistic situation of Arabic in modern times provides a prime example of the linguistic phenomenon of diglossia , which is the normal use of two separate varieties of the same language, usually in different social situations. Tawleed is the process of giving a new shade of meaning to an old classical word. For example, al-hatif lexicographically means

3870-507: A variety of regional vernacular Arabic dialects , which are not necessarily mutually intelligible. Classical Arabic is the language found in the Quran , used from the period of Pre-Islamic Arabia to that of the Abbasid Caliphate . Classical Arabic is prescriptive, according to the syntactic and grammatical norms laid down by classical grammarians (such as Sibawayh ) and the vocabulary defined in classical dictionaries (such as

3999-476: A wider audience." In the wake of the industrial revolution and European hegemony and colonialism , pioneering Arabic presses, such as the Amiri Press established by Muhammad Ali (1819), dramatically changed the diffusion and consumption of Arabic literature and publications. Rifa'a al-Tahtawi proposed the establishment of Madrasat al-Alsun in 1836 and led a translation campaign that highlighted

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4128-737: Is a Central Semitic language of the Afroasiatic language family spoken primarily in the Arab world . The ISO assigns language codes to 32 varieties of Arabic , including its standard form of Literary Arabic, known as Modern Standard Arabic , which is derived from Classical Arabic . This distinction exists primarily among Western linguists; Arabic speakers themselves generally do not distinguish between Modern Standard Arabic and Classical Arabic, but rather refer to both as al-ʿarabiyyatu l-fuṣḥā ( اَلعَرَبِيَّةُ ٱلْفُصْحَىٰ "the eloquent Arabic") or simply al-fuṣḥā ( اَلْفُصْحَىٰ ). Arabic

4257-590: Is a minimum level of comprehension between all Arabic dialects, this level can increase or decrease based on geographic proximity: for example, Levantine and Gulf speakers understand each other much better than they do speakers from the Maghreb. The issue of diglossia between spoken and written language is a complicating factor: A single written form, differing sharply from any of the spoken varieties learned natively, unites several sometimes divergent spoken forms. For political reasons, Arabs mostly assert that they all speak

4386-559: Is a sister language rather than their direct ancestor. Arabia had a wide variety of Semitic languages in antiquity. The term "Arab" was initially used to describe those living in the Arabian Peninsula , as perceived by geographers from ancient Greece . In the southwest, various Central Semitic languages both belonging to and outside the Ancient South Arabian family (e.g. Southern Thamudic) were spoken. It

4515-478: Is believed that the ancestors of the Modern South Arabian languages (non-Central Semitic languages) were spoken in southern Arabia at this time. To the north, in the oases of northern Hejaz , Dadanitic and Taymanitic held some prestige as inscriptional languages. In Najd and parts of western Arabia, a language known to scholars as Thamudic C is attested. In eastern Arabia, inscriptions in

4644-408: Is credited with establishing the rules of Arabic prosody . Al-Jahiz (776–868) proposed to Al-Akhfash al-Akbar an overhaul of the grammar of Arabic, but it would not come to pass for two centuries. The standardization of Arabic reached completion around the end of the 8th century. The first comprehensive description of the ʿarabiyya "Arabic", Sībawayhi's al - Kitāb , is based first of all upon

4773-472: Is credited with standardizing Arabic grammar , or an-naḥw ( النَّحو "the way" ), and pioneering a system of diacritics to differentiate consonants ( نقط الإعجام nuqaṭu‿l-i'jām "pointing for non-Arabs") and indicate vocalization ( التشكيل at-tashkīl ). Al-Khalil ibn Ahmad al-Farahidi (718–786) compiled the first Arabic dictionary, Kitāb al-'Ayn ( كتاب العين "The Book of the Letter ع "), and

4902-574: Is not present in the spoken varieties, but deletes Classical words that sound obsolete in MSA. In addition, MSA has borrowed or coined many terms for concepts that did not exist in Quranic times, and MSA continues to evolve. Some words have been borrowed from other languages—notice that transliteration mainly indicates spelling and not real pronunciation (e.g., فِلْم film 'film' or ديمقراطية dīmuqrāṭiyyah 'democracy'). The current preference

5031-855: Is official in Mali and recognized as a minority language in Morocco, while the Senegalese government adopted the Latin script to write it. Maltese is official in (predominantly Catholic ) Malta and written with the Latin script . Linguists agree that it is a variety of spoken Arabic, descended from Siculo-Arabic , though it has experienced extensive changes as a result of sustained and intensive contact with Italo-Romance varieties, and more recently also with English. Due to "a mix of social, cultural, historical, political, and indeed linguistic factors", many Maltese people today consider their language Semitic but not

5160-653: Is the flag carrier airline of the United Kingdom . It is headquartered in London , England, near its main hub at Heathrow Airport . The airline is the second largest UK-based carrier, based on fleet size and passengers carried, behind easyJet . In January 2011 BA merged with Iberia , creating the International Airlines Group (IAG), a holding company registered in Madrid , Spain. IAG

5289-572: Is the third most widespread official language after English and French, one of six official languages of the United Nations , and the liturgical language of Islam . Arabic is widely taught in schools and universities around the world and is used to varying degrees in workplaces, governments and the media. During the Middle Ages , Arabic was a major vehicle of culture and learning, especially in science, mathematics and philosophy. As

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5418-590: Is the variety used in most current, printed Arabic publications, spoken by some of the Arabic media across North Africa and the Middle East, and understood by most educated Arabic speakers. "Literary Arabic" and "Standard Arabic" ( فُصْحَى fuṣḥá ) are less strictly defined terms that may refer to Modern Standard Arabic or Classical Arabic. Some of the differences between Classical Arabic (CA) and Modern Standard Arabic (MSA) are as follows: MSA uses much Classical vocabulary (e.g., dhahaba 'to go') that

5547-654: Is the world's third-largest airline group in terms of annual revenue and the second-largest in Europe. It is listed on the London Stock Exchange and in the FTSE 100 Index . British Airways is the first passenger airline to have generated more than US$ 1 billion on a single air route in a year (from 1 April 2017, to 31 March 2018, on the New York-JFK – London-Heathrow route). BA was created in 1974 after

5676-413: Is to avoid direct borrowings, preferring to either use loan translations (e.g., فرع farʻ 'branch', also used for the branch of a company or organization; جناح janāḥ 'wing', is also used for the wing of an airplane, building, air force, etc.), or to coin new words using forms within existing roots ( استماتة istimātah ' apoptosis ', using the root موت m/w/t 'death' put into

5805-524: Is used to denote concepts that have arisen in the industrial and post-industrial era , especially in modern times. Due to its grounding in Classical Arabic, Modern Standard Arabic is removed over a millennium from everyday speech, which is construed as a multitude of dialects of this language. These dialects and Modern Standard Arabic are described by some scholars as not mutually comprehensible. The former are usually acquired in families, while

5934-445: The Lisān al-ʻArab ). Modern Standard Arabic (MSA) largely follows the grammatical standards of Classical Arabic and uses much of the same vocabulary. However, it has discarded some grammatical constructions and vocabulary that no longer have any counterpart in the spoken varieties and has adopted certain new constructions and vocabulary from the spoken varieties. Much of the new vocabulary

6063-618: The Times Online , Saatchi is "reclusive", even hiding from clients when they visited his agency's offices and, as of February 2009, has only ever granted two newspaper interviews. He does not attend his own exhibition openings; when asked why by the Sunday Telegraph , he replied: "I don't go to other people's openings, so I extend the same courtesy to my own." In the Sunday Times Rich List 2009 ranking of

6192-605: The 2014 Israel–Gaza conflict . Over its history, BA has had many subsidiaries. In addition to the below, British Airways also owned Airways Aero Association, the operator of the British Airways flying club based at Wycombe Air Park in High Wycombe , until it was sold to Surinder Arora in 2007. British Airways obtained a 15% stake in UK regional airline Flybe from the sale of BA Connect in March 2007. It sold

6321-632: The 777 and 787 . In October 2020, British Airways retired its fleet of 747-400 aircraft. It was one of the largest operators of the 747, having previously operated the -100, -200, and -400 aircraft from 1974 (1969 with BOAC ). The airline has its own engineering branch to maintain its aircraft fleet, this includes line maintenance at over 70 airports around the world. Amongst the company's various hangar facilities are its two major maintenance centres at Glasgow and Cardiff Airports . The musical theme predominantly used on British Airways advertising has been " The Flower Duet " by Léo Delibes . This

6450-509: The Conservative Thatcher government. Sir John King , later Lord King, was appointed chairman, charged with bringing the airline back into profitability. While many other large airlines struggled, King was credited with transforming British Airways into one of the most profitable air carriers in the world. The flag carrier was privatised and was floated on the London Stock Exchange in February 1987. British Airways effected

6579-593: The Royal Academy as the exhibition Sensation , which travelled to Berlin and New York causing headlines and some offence (for example, to the families of children murdered by Myra Hindley , who was portrayed in one of the works), and consolidating the position of Hirst, Emin and other YBAs. In 2009, he published the book My Name Is Charles Saatchi And I Am An Artoholic . Subtitled "Everything You Need To Know About Art, Ads, Life, God And Other Mysteries And Weren't Afraid To Ask", it presents Saatchi's answers to

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6708-568: The Xth form , or جامعة jāmiʻah 'university', based on جمع jamaʻa 'to gather, unite'; جمهورية jumhūriyyah 'republic', based on جمهور jumhūr 'multitude'). An earlier tendency was to redefine an older word although this has fallen into disuse (e.g., هاتف hātif 'telephone' < 'invisible caller (in Sufism)'; جريدة jarīdah 'newspaper' < 'palm-leaf stalk'). Colloquial or dialectal Arabic refers to

6837-533: The Young British Artists (YBAs), whose work he first saw at Goldsmith's Art School. At the YBAs' 1990 Gambler exhibition, Saatchi bought Damien Hirst 's first major 'animal' installation, A Thousand Years . In 1991, he acquired major artworks by Hirst and Marc Quinn , becoming instrumental in launching their careers. His renown as a patron peaked in 1997, when part of his collection was shown at

6966-469: The flight that tens of thousands of Iraqi Jews were to take would soon make it difficult to avoid persecution and relocated his family to Finchley , north London. Nathan Saatchi purchased two textile mills in north London and after a time, rebuilt a thriving business. Eventually the family would settle into an eight-bedroom house in Hampstead Lane, Highgate . Saatchi attended Christ's College ,

7095-494: The northern Hejaz . These features are evidence of common descent from a hypothetical ancestor , Proto-Arabic . The following features of Proto-Arabic can be reconstructed with confidence: On the other hand, several Arabic varieties are closer to other Semitic languages and maintain features not found in Classical Arabic, indicating that these varieties cannot have developed from Classical Arabic. Thus, Arabic vernaculars do not descend from Classical Arabic: Classical Arabic

7224-487: The supersonic Concorde airliner, and the world's first supersonic passenger service flew on 21 January 1976 from Heathrow Airport to Bahrain International Airport . Services to the U.S. began on 24 May 1976 with a flight to Washington Dulles airport, and flights to New York JFK airport followed on 22 September 1977. Service to Singapore was established in co-operation with Singapore Airlines as

7353-419: The "learned" tradition (Classical Arabic). This variety and both its classicizing and "lay" iterations have been termed Middle Arabic in the past, but they are thought to continue an Old Higazi register. It is clear that the orthography of the Quran was not developed for the standardized form of Classical Arabic; rather, it shows the attempt on the part of writers to record an archaic form of Old Higazi. In

7482-736: The "purest," most eloquent form of Arabic—initiating a process of jamʿu‿l-luɣah ( جمع اللغة 'compiling the language') which took place over the 8th and early 9th centuries. Kitāb al-'Ayn ( c.  8th century ), attributed to Al-Khalil ibn Ahmad al-Farahidi , is considered the first lexicon to include all Arabic roots ; it sought to exhaust all possible root permutations —later called taqālīb ( تقاليب ) — calling those that are actually used mustaʿmal ( مستعمَل ) and those that are not used muhmal ( مُهمَل ). Lisān al-ʿArab (1290) by Ibn Manzur gives 9,273 roots, while Tāj al-ʿArūs (1774) by Murtada az-Zabidi gives 11,978 roots. British Airways British Airways plc ( BA )

7611-454: The 11th and 12th centuries in al-Andalus , the zajal and muwashah poetry forms developed in the dialectical Arabic of Cordoba and the Maghreb. The Nahda was a cultural and especially literary renaissance of the 19th century in which writers sought "to fuse Arabic and European forms of expression." According to James L. Gelvin , " Nahda writers attempted to simplify the Arabic language and script so that it might be accessible to

7740-550: The 12,000 job cuts and pay cuts. On 12 October 2020, it was announced that Sean Doyle , CEO of Aer Lingus (also part of the IAG airline group) would succeed Álex Cruz as CEO. The key trends for the British Airways PLC Group are shown below. On the merger with Iberia, the accounting reference date was changed from 31 March to 31 December; figures below are therefore for the years to 31 March up to 2010, for

7869-571: The 4th to the 6th centuries, the Nabataean script evolved into the Arabic script recognizable from the early Islamic era. There are inscriptions in an undotted, 17-letter Arabic script dating to the 6th century CE, found at four locations in Syria ( Zabad , Jebel Usays , Harran , Umm el-Jimal ). The oldest surviving papyrus in Arabic dates to 643 CE, and it uses dots to produce the modern 28-letter Arabic alphabet. The language of that papyrus and of

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7998-834: The 8th century, knowledge of Classical Arabic had become an essential prerequisite for rising into the higher classes throughout the Islamic world, both for Muslims and non-Muslims. For example, Maimonides , the Andalusi Jewish philosopher, authored works in Judeo-Arabic —Arabic written in Hebrew script . Ibn Jinni of Mosul , a pioneer in phonology , wrote prolifically in the 10th century on Arabic morphology and phonology in works such as Kitāb Al-Munṣif , Kitāb Al-Muḥtasab , and Kitāb Al-Khaṣāʾiṣ    [ ar ] . Ibn Mada' of Cordoba (1116–1196) realized

8127-616: The British Airways Board unified its branding, effectively establishing British Airways as an airline on 31 March 1974. Following two years of fierce competition with British Caledonian , the second-largest airline in the United Kingdom at the time, the Government changed its aviation policy in 1976 so that the two carriers would no longer compete on long-haul routes. British Airways and Air France operated

8256-525: The Flag", and "To Fly, To Serve". BA had an account for 23 years with Saatchi & Saatchi , an agency that created many of their most famous advertisements, including "The World's Biggest Offer" and the influential "Face" campaign. Saatchi & Saatchi later imitated this advert for Silverjet , a rival of BA, after BA discontinued their business activities. Since 2007, BA used Bartle Bogle Hegarty as its advertising agency. In October 2022, BA launched

8385-521: The Iranian route is "not commercially viable". As a result, BA decided to stop its services in Iran, effective 22 September 2018. In 2018, British Airways partnered with British tailor and designer Ozwald Boateng to redesign the company's historic uniforms, in honour of its approaching centenary , creating a new look for BA, while adhering to its traditional style. The new collection "A British Original"

8514-412: The Middle East and North Africa have become a badge of sophistication and modernity and ... feigning, or asserting, weakness or lack of facility in Arabic is sometimes paraded as a sign of status, class, and perversely, even education through a mélange of code-switching practises." Arabic has been taught worldwide in many elementary and secondary schools, especially Muslim schools. Universities around

8643-559: The Olympics minister Hugh Robertson and the London Mayor Boris Johnson , along with the footballer David Beckham . On 27 May 2017, British Airways suffered a computer power failure. All flights were cancelled and thousands of passengers were affected. By the following day, the company had not succeeded in reestablishing the normal function of its computer systems. When asked by reporters for more information on

8772-505: The Oneworld alliance, wherein each airline would retain its original brand. The agreement was confirmed in April 2010, and in July the European Commission and U.S. Department of Transportation permitted the merger and began to co-ordinate transatlantic routes with American Airlines. On 6 October 2010 the alliance between British Airways, American Airlines and Iberia formally began operations. The alliance generates an estimated £230 million in annual cost-saving for BA, in addition to

8901-474: The Qur'an is referred to by linguists as "Quranic Arabic", as distinct from its codification soon thereafter into " Classical Arabic ". In late pre-Islamic times, a transdialectal and transcommunal variety of Arabic emerged in the Hejaz , which continued living its parallel life after literary Arabic had been institutionally standardized in the 2nd and 3rd century of the Hijra , most strongly in Judeo-Christian texts, keeping alive ancient features eliminated from

9030-413: The Romance languages. Also, while it is comprehensible to people from the Maghreb , a linguistically innovative variety such as Moroccan Arabic is essentially incomprehensible to Arabs from the Mashriq , much as French is incomprehensible to Spanish or Italian speakers but relatively easily learned by them. This suggests that the spoken varieties may linguistically be considered separate languages. With

9159-779: The Saatchi Gallery and over 200 works of art to the British public. The Saatchi Gallery featured in a list of the most visited art museums in the world, based on an attendance survey for 2014, compiled by The Art Newspaper, with 1,505,608 visitors. In the same survey, the gallery was shown to have hosted 15 of the 20 most visited exhibitions in London over the last 5 years. In October 2020, Charles Saatchi's daughter, Phoebe Saatchi-Yates and husband Arthur Yates, opened Saatchi Yates on Cork Street, London . Books published by Charles Saatchi include: He and his brother founded an independent Jewish synagogue, named Saatchi Shul in Maida Vale , London, England, in 1998, in honour of their parents. In December 1998, Saatchi donated 130 artworks to

9288-477: The Treasury blocked the proposal. Consequently, it was only following the recommendations of the 1969 Edwards Report that a new British Airways Board, managing both BEA and BOAC, and the two regional British airlines Cambrian Airways based at Cardiff, and Northeast Airlines based at Newcastle upon Tyne, was constituted on 1 April 1972. Although each airline's branding was maintained initially, two years later

9417-553: The Union ), while other branches of Unite the Union and the GMB Union represent other employees. Bob Ayling's management faced strike action by cabin crew over a £1 billion cost-cutting drive to return BA to profitability in 1997; this was the last time BA cabin crew would strike until 2009, although staff morale has reportedly been unstable since that incident. In an effort to increase interaction between management, employees, and

9546-489: The United States. British Airways co-founded the airline alliance Oneworld in 1999 with airlines American Airlines , Cathay Pacific and Qantas . British Airways has codeshares with the following airlines: As of January 2024 , the British Airways operates a fleet of 253 aircraft with 47 orders. BA operates a mix of Airbus narrow and wide-body aircraft, and Boeing wide-body aircraft, specifically

9675-483: The acquisition of Brymon Airways in May, formed British Airways Citiexpress (later BA Connect ). In September 1998, British Airways, along with American Airlines , Cathay Pacific , Qantas, and Canadian Airlines , formed the Oneworld airline alliance . Oneworld began operations on 1 February 1999, and is the third-largest airline alliance in the world, behind SkyTeam and Star Alliance. Bob Ayling's leadership led to

9804-533: The airline was agreed the next month, and the sale was completed for £172.5 million on 30 March 2012. The airline established a new subsidiary based at London City Airport operating Airbus A318s . British Airways was the official airline partner of the London 2012 Olympic Games . On 18 May 2012 it flew the Olympic flame from Athens International Airport to RNAS Culdrose while carrying various dignitaries, including Lord Sebastian Coe , Princess Anne ,

9933-458: The airline. The airline used a cartoon safety video from circa 2005 until 2017. Beginning on 1 September 2017 the airline introduced the new Comic Relief live action safety video hosted by Chabuddy G , with appearances by British celebrities Gillian Anderson , Rowan Atkinson , Jim Broadbent , Rob Brydon , Warwick Davis , Chiwetel Ejiofor , Ian McKellen , Thandie Newton , and Gordon Ramsay . A "sequel" video, also hosted by Chabuddy G,

10062-564: The ban on named tobacco advertising, and the Conservative Party's 1979 general election victory – led by Margaret Thatcher through the slogan " Labour Isn't Working ". At the turn of 1995, Saatchi and his brother left the agency, and together founded the rival M&C Saatchi agency, taking with them many of their management and creative staff, as well as a number of clients – including British Airways . In 1969, at age 26, Saatchi purchased his first work of art by Sol LeWitt ,

10191-472: The city. As a result of the case BA management apologised "unreservedly", and the company agreed to pay £110,000 in damages to Virgin, £500,000 to Branson personally and £3 million legal costs. Lord King stepped down as chairman in 1993 and was replaced by his deputy, Colin Marshall, while Bob Ayling took over as CEO. Virgin filed a separate action in the U.S. that same year regarding BA's domination of

10320-649: The combined International Airlines Group; Iberia's other shareholders received the remaining 45%. As a part of the merger, British Airways ceased trading independently on the London Stock Exchange after 23 years as a constituent of the FTSE 100 Index . In September 2010 Willie Walsh, now CEO of IAG, announced that the group was considering acquiring other airlines and had drawn up a shortlist of twelve possible acquisitions. In November 2011 IAG announced an agreement in principle to purchase British Midland International from Lufthansa . A contract to purchase

10449-438: The company owns 52% of the slots as of 2019. In August 2014, Willie Walsh advised the airline would continue to use flight paths over Iraq despite the hostilities there. A few days earlier Qantas announced it would avoid Iraqi airspace, while other airlines did likewise. The issue arose following the downing of Malaysia Airlines Flight 17 over Ukraine, and a temporary suspension of flights to and from Ben Gurion Airport during

10578-518: The company set out plans to make up to 12,000 staff redundant because of the global collapse of air traffic due to the COVID-19 pandemic and that it may not reopen its operations at Gatwick airport. They reopened at Gatwick in March 2022. In July 2020, British Airways announced the immediate retirement of its entire 747-400 fleet, having originally intended to phase out the remaining 747s in 2024. The airline stated that its decision to bring forward

10707-482: The company's initialism and its IATA Airline code. British Airways is the official airline of the Wimbledon Championship tennis tournament , and was the official airline and tier one partner of the 2012 Summer Olympics and Paralympics . BA was also the official airline of England's bid to host the 2018 Football World Cup . High Life , founded in 1973, is the official in-flight magazine of

10836-574: The conversion of Semitic mimation to nunation in the singular. It is best reassessed as a separate language on the Central Semitic dialect continuum. It was also thought that Old Arabic coexisted alongside—and then gradually displaced— epigraphic Ancient North Arabian (ANA), which was theorized to have been the regional tongue for many centuries. ANA, despite its name, was considered a very distinct language, and mutually unintelligible, from "Arabic". Scholars named its variant dialects after

10965-526: The date was in part due to the downturn in air travel following the COVID-19 pandemic and to focus on incorporating more modern and fuel-efficient aircraft such as the Airbus A350 and Boeing 787 . At the same time, British Airways also announced its intention to eliminate carbon emissions by 2050. On 28 July 2020, the company's cabin crew union issued an "industrial action" warning in order to prevent

11094-587: The emergence of Central Semitic languages, particularly in grammar. Innovations of the Central Semitic languages—all maintained in Arabic—include: There are several features which Classical Arabic, the modern Arabic varieties, as well as the Safaitic and Hismaic inscriptions share which are unattested in any other Central Semitic language variety, including the Dadanitic and Taymanitic languages of

11223-728: The eve of the conquests: Northern and Central (Al-Jallad 2009). The modern dialects emerged from a new contact situation produced following the conquests. Instead of the emergence of a single or multiple koines, the dialects contain several sedimentary layers of borrowed and areal features, which they absorbed at different points in their linguistic histories. According to Veersteegh and Bickerton, colloquial Arabic dialects arose from pidginized Arabic formed from contact between Arabs and conquered peoples. Pidginization and subsequent creolization among Arabs and arabized peoples could explain relative morphological and phonological simplicity of vernacular Arabic compared to Classical and MSA. In around

11352-607: The fact that they participate in the innovations common to all forms of Arabic. The earliest attestation of continuous Arabic text in an ancestor of the modern Arabic script are three lines of poetry by a man named Garm(')allāhe found in En Avdat, Israel , and dated to around 125 CE. This is followed by the Namara inscription , an epitaph of the Lakhmid king Imru' al-Qays bar 'Amro, dating to 328 CE, found at Namaraa, Syria. From

11481-574: The first time. British Airways holds a United Kingdom Civil Aviation Authority Type A Operating Licence, it is permitted to carry passengers, cargo, and mail on aircraft with 20 or more seats. The airlines' head office, Waterside , stands in Harmondsworth , a village that is near Heathrow Airport. Waterside was completed in June 1998 to replace British Airways' previous head office, Speedbird House, located in Technical Block C on

11610-418: The four-way merger between BOAC, BEA, Cambrian, and Northeast were temporarily given the text logo "British airways" but retained the original airline's livery. With its formation in 1974, British Airways' aeroplanes were given a new white, blue, and red colour scheme with a cropped Union Jack painted on their tail fins, designed by Negus & Negus. In 1984, a new livery designed by Landor Associates updated

11739-510: The fourth most useful language for business, after English, Mandarin Chinese , and French. Arabic is written with the Arabic alphabet , an abjad script that is written from right to left . Arabic is usually classified as a Central Semitic language . Linguists still differ as to the best classification of Semitic language sub-groups. The Semitic languages changed between Proto-Semitic and

11868-419: The grounds of Heathrow. British Airways' main base is at Heathrow Airport, but it also has a major presence at Gatwick Airport. It also has a base at London City Airport, where its subsidiary BA CityFlyer is the largest operator. BA had previously operated a significant hub at Manchester Airport . Manchester to New York (JFK) services were withdrawn; later all international services outside London ceased when

11997-696: The incident, Saatchi and Lawson were granted a decree nisi . They reached a private financial settlement. R v Grillo and Grillo , a trial for fraud involving the former couple's two Italian-born personal assistants, sisters Elisabetta and Francesca Grillo, began on 27 November 2013. In the same year Saatchi began a relationship with Trinny Woodall , an English beauty entrepreneur and author. The couple has split. Arabic language Arabic (endonym: اَلْعَرَبِيَّةُ , romanized :  al-ʿarabiyyah , pronounced [al ʕaraˈbijːa] , or عَرَبِيّ , ʿarabīy , pronounced [ˈʕarabiː] or [ʕaraˈbij] )

12126-597: The inclusion of new words into their published standard dictionaries. They also publish old and historical Arabic manuscripts. In 1997, a bureau of Arabization standardization was added to the Educational, Cultural, and Scientific Organization of the Arab League . These academies and organizations have worked toward the Arabization of the sciences, creating terms in Arabic to describe new concepts, toward

12255-613: The language. Software and books with tapes are an important part of Arabic learning, as many of Arabic learners may live in places where there are no academic or Arabic language school classes available. Radio series of Arabic language classes are also provided from some radio stations. A number of websites on the Internet provide online classes for all levels as a means of distance education; most teach Modern Standard Arabic, but some teach regional varieties from numerous countries. The tradition of Arabic lexicography extended for about

12384-604: The late 6th century AD, a relatively uniform intertribal "poetic koine" distinct from the spoken vernaculars developed based on the Bedouin dialects of Najd , probably in connection with the court of al-Ḥīra . During the first Islamic century, the majority of Arabic poets and Arabic-writing persons spoke Arabic as their mother tongue. Their texts, although mainly preserved in far later manuscripts, contain traces of non-standardized Classical Arabic elements in morphology and syntax. Abu al-Aswad al-Du'ali ( c.  603 –689)

12513-420: The latter is taught in formal education settings. However, there have been studies reporting some degree of comprehension of stories told in the standard variety among preschool-aged children. The relation between Modern Standard Arabic and these dialects is sometimes compared to that of Classical Latin and Vulgar Latin vernaculars (which became Romance languages ) in medieval and early modern Europe. MSA

12642-883: The many national or regional varieties which constitute the everyday spoken language. Colloquial Arabic has many regional variants; geographically distant varieties usually differ enough to be mutually unintelligible , and some linguists consider them distinct languages. However, research indicates a high degree of mutual intelligibility between closely related Arabic variants for native speakers listening to words, sentences, and texts; and between more distantly related dialects in interactional situations. The varieties are typically unwritten. They are often used in informal spoken media, such as soap operas and talk shows , as well as occasionally in certain forms of written media such as poetry and printed advertising. Hassaniya Arabic , Maltese , and Cypriot Arabic are only varieties of modern Arabic to have acquired official recognition. Hassaniya

12771-782: The need for a lexical injection in Arabic, to suit concepts of the industrial and post-industrial age (such as sayyārah سَيَّارَة 'automobile' or bākhirah باخِرة 'steamship'). In response, a number of Arabic academies modeled after the Académie française were established with the aim of developing standardized additions to the Arabic lexicon to suit these transformations, first in Damascus (1919), then in Cairo (1932), Baghdad (1948), Rabat (1960), Amman (1977), Khartum  [ ar ] (1993), and Tunis (1993). They review language development, monitor new words and approve

12900-406: The nine months to 31 December 2010, and for the years to 31 December thereafter: In 2020, due to the crisis caused by the COVID-19 pandemic, British Airways had to reduce its 42,000-strong workforce by 12,000 jobs. According to the estimate by IAG, a parent company, it will take the air travel industry several years to return to previous performance and profitability levels. However, 2022 saw

13029-424: The one whose sound is heard but whose person remains unseen. Now the term al-hatif is used for a telephone. Therefore, the process of tawleed can express the needs of modern civilization in a manner that would appear to be originally Arabic. In the case of Arabic, educated Arabs of any nationality can be assumed to speak both their school-taught Standard Arabic as well as their native dialects, which depending on

13158-508: The ongoing problems, British Airways stated "The root cause was a power supply issue which our affected our IT systems - we continue to investigate this" and declined to comment further. Willie Walsh later attributed the crash to an electrical engineer disconnecting the UPS and said there would be an independent investigation. Amidst the decline in the value of Iranian currency due to the reintroduction of U.S. sanctions on Iran, BA announced that

13287-549: The overhaul of Arabic grammar first proposed by Al-Jahiz 200 years prior. The Maghrebi lexicographer Ibn Manzur compiled Lisān al-ʿArab ( لسان العرب , "Tongue of Arabs"), a major reference dictionary of Arabic, in 1290. Charles Ferguson 's koine theory claims that the modern Arabic dialects collectively descend from a single military koine that sprang up during the Islamic conquests; this view has been challenged in recent times. Ahmad al-Jallad proposes that there were at least two considerably distinct types of Arabic on

13416-410: The region may be mutually unintelligible. Some of these dialects can be considered to constitute separate languages which may have "sub-dialects" of their own. When educated Arabs of different dialects engage in conversation (for example, a Moroccan speaking with a Lebanese), many speakers code-switch back and forth between the dialectal and standard varieties of the language, sometimes even within

13545-458: The same sentence. The issue of whether Arabic is one language or many languages is politically charged, in the same way it is for the varieties of Chinese , Hindi and Urdu , Serbian and Croatian , Scots and English, etc. In contrast to speakers of Hindi and Urdu who claim they cannot understand each other even when they can, speakers of the varieties of Arabic will claim they can all understand each other even when they cannot. While there

13674-466: The same year, the brothers formed a new agency called M&C Saatchi . Saatchi is also known for his art collection and for owning Saatchi Gallery , and in particular for his sponsorship of the Young British Artists (YBAs), including Damien Hirst and Tracey Emin . In 2013, he received a police caution for assaulting his wife, Nigella Lawson . Charles Saatchi is Jewish, born in Baghdad , Iraq ,

13803-468: The second of four sons, to the wealthy family of Nathan Saatchi and Daisy Ezer. The name "Saatchi" ساعتچی (sā'ātchi), which means "watchmaker" in Persian, originates from a Turkish name from Iran. This name has a long history in Iran and its bearers are mostly Jewish. Saatchi's brothers are David (born 1937), Maurice (born 1946) and Philip (born 1953). In 1947 his father, a textile merchant, anticipated

13932-458: The sole example of Medieval linguist Abu Hayyan al-Gharnati – who, while a scholar of the Arabic language, was not ethnically Arab – Medieval scholars of the Arabic language made no efforts at studying comparative linguistics, considering all other languages inferior. In modern times, the educated upper classes in the Arab world have taken a nearly opposite view. Yasir Suleiman wrote in 2011 that "studying and knowing English or French in most of

14061-525: The stake in 2014. BA also owned a 10% stake in InterCapital and Regional Rail (ICRR), the company that managed the operations of Eurostar (UK) Ltd from 1998 to 2010, when the management of Eurostar was restructured. Staff working for British Airways are represented by a number of trade unions, pilots are represented by British Air Line Pilots' Association , cabin crew by British Airlines Stewards and Stewardesses Association (a branch of Unite

14190-563: The standardization of these new terms throughout the Arabic-speaking world, and toward the development of Arabic as a world language . This gave rise to what Western scholars call Modern Standard Arabic. From the 1950s, Arabization became a postcolonial nationalist policy in countries such as Tunisia, Algeria, Morocco, and Sudan. Arabic usually refers to Standard Arabic, which Western linguists divide into Classical Arabic and Modern Standard Arabic. It could also refer to any of

14319-484: The subsidiary BA Connect was sold. Passengers wishing to travel internationally with BA either to or from regional UK destinations must now transfer in London. Heathrow Airport is dominated by British Airways, which owns 50% of the slots available at the airport as of 2019, growing from 40% in 2004. The majority of BA services operate from Terminal 5 , with the exception of some flights at Terminal 3 owing to insufficient capacity at Terminal 5. At London City Airport,

14448-444: The surge in demand for flying this could lead to more disruption. British Airways is the largest airline based in the United Kingdom in terms of fleet size, international flights, and international destinations and was, until 2008, the largest airline by passenger numbers. The airline carried 34.6 million passengers in 2008, but, rival carrier easyJet transported 44.5 million passengers that year, passing British Airways for

14577-620: The takeover of the UK's "second" airline, British Caledonian, in July of that same year. The formation of Richard Branson 's Virgin Atlantic in 1984 created a competitor for BA. The intense rivalry between British Airways and Virgin Atlantic culminated in the former being sued for libel in 1993, arising from claims and counterclaims over a "dirty tricks" campaign against Virgin. This campaign included allegations of poaching Virgin Atlantic customers, tampering with private files belonging to Virgin, and undermining Virgin's financial reputation in

14706-497: The third-largest, after SkyTeam and Star Alliance . Proposals to establish a joint British airline, combining the assets of the British Overseas Airways Corporation (BOAC) and British European Airways (BEA), were first raised in 1953 as a result of difficulties in attempts by BOAC and BEA to negotiate air rights through the British colony of Cyprus . Increasingly BOAC was protesting that BEA

14835-501: The towns where the inscriptions were discovered (Dadanitic, Taymanitic, Hismaic, Safaitic). However, most arguments for a single ANA language or language family were based on the shape of the definite article, a prefixed h-. It has been argued that the h- is an archaism and not a shared innovation, and thus unsuitable for language classification, rendering the hypothesis of an ANA language family untenable. Safaitic and Hismaic, previously considered ANA, should be considered Old Arabic due to

14964-528: The trans-Atlantic routes, but it was thrown out in 1999. In 1992 British Airways expanded through the acquisition of the financially troubled Dan-Air , giving BA a much larger presence at Gatwick Airport . British Asia Airways , a subsidiary based in Taiwan, was formed in March 1993 to operate between London and Taipei . That same month BA purchased a 25% stake in the Australian airline Qantas and, with

15093-420: The unions, various conferences and workshops have taken place, often with thousands in attendance. In 2005, wildcat action was taken by union members over a decision by Gate Gourmet not to renew the contracts of 670 workers and replace them with agency staff; it is estimated that the strike cost British Airways £30 million and caused disruption to 100,000 passengers. In October 2006, BA became involved in

15222-729: The unions: the story was later withdrawn. A strike was announced for May 2010, British Airways again sought an injunction. Members of the Socialist Workers Party disrupted negotiations between BA management and Unite to prevent industrial action. Further disruption struck when Derek Simpson , a Unite co-leader, was discovered to have leaked details of confidential negotiations online via Twitter. Industrial action re-emerged in 2017, this time by BA's Mixed Fleet flight attendants, whom were employed on much less favorable pay and terms and conditions compared to previous cabin staff who joined prior to 2010. A ballot for industrial action

15351-455: The wealthiest people in the UK, he was grouped with his brother Maurice, with an estimated joint fortune of £120 million. Saatchi first met Doris Lockhart Dibley (as she was then known) in 1965 when she was a copy group head above him at Benton & Bowles. She was a native of Memphis, Tennessee , and Kevin Goldman describes her as "a sophisticated woman who spoke several languages, knew

15480-451: The world have classes that teach Arabic as part of their foreign languages , Middle Eastern studies , and religious studies courses. Arabic language schools exist to assist students to learn Arabic outside the academic world. There are many Arabic language schools in the Arab world and other Muslim countries. Because the Quran is written in Arabic and all Islamic terms are in Arabic, millions of Muslims (both Arab and non-Arab) study

15609-460: The £330 million which would be saved by the merger with Iberia. This merger was finalised on 21 January 2011, resulting in the establishment of International Airlines Group S.A. (IAG), the world's third-largest airline in terms of annual revenue and the second-largest airline group in Europe. Prior to merging, British Airways owned a 13.5% stake in Iberia, and thus received ownership of 55% of

15738-449: Was called off at the last minute, British Airways losing £80 million. In December 2009, a ballot for strike action over Christmas received a high level of support, action was blocked by a court injunction that deemed the ballot illegal. Negotiations failed to stop strike action in March, BA withdrew perks for strike participants. Allegations were made by The Guardian newspaper that BA had consulted outside firms methods to undermine

15867-920: Was distributed to Mixed Fleet crew in November 2016 and resulted in an overwhelming yes majority for industrial action. Unite described Mixed Fleet crew as on "poverty pay", with many Mixed Fleet flight attendants sleeping in their cars in between shifts because they cannot afford the fuel to drive home, or operating while sick as they cannot afford to call in sick and lose their pay for the shift. Unite also blasted BA of removing staff travel concessions, bonus payments and other benefits to all cabin crew who undertook industrial action, as well as strike-breaking tactics such as wet-leasing aircraft from other airlines and offering financial incentives for cabin crew not to strike. The first dates of strikes during Christmas 2016 were cancelled due to pay negotiations. Industrial action by Mixed Fleet commenced in January 2017 after rejecting

15996-525: Was first used in a 1984 advertisement directed by Tony Scott , in an arrangement by Howard Blake . It was reworked by Malcolm McLaren and Yanni for 1989's iconic "Face" advertisement , and subsequently appeared in many different arrangements between 1990 and 2010. The slogan 'the world's favourite airline', first used in 1983, was dropped in 2001 after Lufthansa overtook BA in terms of passenger numbers. Other advertising slogans have included "The World's Best Airline", "We'll Take More Care of You", "Fly

16125-412: Was launched in 2023. This design initiative also included English bone china manufactured by William Edwards and cutlery by Studio William for the company's first class service. In 2019, as part of the celebrations of a centenary of airline operations in the United Kingdom, British Airways announced that four aircraft would receive retro liveries. The first of these is a Boeing 747-400 (G-BYGC), which

16254-431: Was released in 2018, with Michael Caine , Olivia Colman , Jourdan Dunn , Naomie Harris , Joanna Lumley , and David Walliams . The two videos are part of Comic Relief's charity programme. On 17 April 2023, the airline launched a new safety video as a part of “A British Original” campaign, with Emma Raducanu , Robert Peston , Little Simz , and Steven Bartlett . The aeroplanes that British Airways inherited from

16383-446: Was repainted into the former BOAC livery, which it retained until its retirement. Two more Boeing 747-400s were repainted with former British Airways liveries. One wore the " Landor " livery until its retirement in 2020 (G-BNLY), the other (G-CIVB), wore the original "Union Jack" livery until its retirement in 2020 also. An Airbus A319 was repainted into British European Airways livery, which is still flying as G-EUPJ. On 28 April 2020,

16512-522: Was transformed by architect Max Gordon into the Saatchi Gallery , which was subsequently opened to the public in February 1985 to exhibit the art Saatchi had collected. At one point the Saatchi collection contained 11 works by Donald Judd , 21 by Sol LeWitt , 23 by Anselm Kiefer , 17 Andy Warhols and 27 by Julian Schnabel . His taste has mutated from American abstraction and minimalism to

16641-602: Was using its subsidiary Cyprus Airways to circumvent an agreement that BEA would not fly routes further east than Cyprus, particularly to the increasingly important oil regions in the Middle East . The chairman of BOAC, Miles Thomas, was in favour of a merger as a potential solution to this disagreement and had backing for the idea from the Chancellor of the Exchequer at the time, Rab Butler . However, opposition from

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