A chief strategy officer ( CSO ) is an executive that usually reports to the CEO and has primary responsibility for strategy formulation and management, including developing the corporate vision and strategy, overseeing strategic planning, and leading strategic initiatives, including M&A, transformation, partnerships, and cost reduction. Some companies give the title of chief strategist or chief business officer to its senior executives who are holding the top strategy role.
79-540: The need for a CSO position may be a result of CEOs having less time to devote to strategy along with uncertain and increasingly complex global environments. This increases the need for professional strategy development. As a result, the position can be seen in fast moving tech companies, as well in academic , and nonprofit organizations. In recent years, the CSO position increased in popularity in highly professional companies with significant growth and scalability ambitions, which
158-614: A CNN analysis believed that "running on a deficit-reduction platform might end up syphoning as many Republican moderates away from Trump as liberals or independents away from the Democratic nominee." In response to claims that his candidacy would benefit Trump, Schultz said, "Nobody wants to see Donald Trump removed from office more than me." His first town hall in Seattle received mixed reception with protestors holding up "venti mistake" and "grande ego" banners while his actual speech
237-444: A socially liberal deficit hawk with fiscally moderate leanings. In June 2018, Schultz stated in an interview that he thought the national debt is "the greatest threat domestically to the country" and that "we have to go after entitlements ." He has also stated that the nation's annual sovereign interest payments , totaling over $ 400 billion in 2020, is "unsustainable." President Barack Obama 's chief economist, Jason Furman ,
316-512: A CGS is Howard Schultz of Starbucks Corporation who was Chairman and CEO ; however, in 2000 he left the position of CEO to become the Chief Global Strategist. Schultz returned to his previous role as CEO on January 18, 2008.( http://www.starbucks.com/about-us/company-information/starbucks-company-timeline \ | access-date=26 September 2016 | publisher=Starbucks.com) Academic institution An academic institution
395-533: A Company One Cup at a Time was written in 1997 with Dori Jones Yang . His second book, Onward: How Starbucks Fought for Its Life Without Losing Its Soul , co-written with Joanne Gordon, was published in 2011. Jeff Bailey, of the Los Angeles Times , called the book "self-flattering" and criticized its "mostly perfunctory account of Starbucks' actual problems". Publishers Weekly called the book "a personal, suspenseful, and surprisingly open account" of
474-402: A Company One Cup at a Time". Schultz wrote, "I was convinced that under my leadership, employees would come to realize that I would listen to their concerns. If they had faith in me and my motives, they wouldn't need a union." In 2022, as union organizing campaigns started to form at Starbucks, and gain victories, Schultz held a town hall meeting as he returned to the company as interim CEO. In
553-473: A backlash from conservative and religious groups, Schultz told a shareholder meeting that opponents of the stance should "Sell your shares", and "buy shares in another company." His response was widely publicized, with The Washington Post stating: "Schultz [did] something CEOs rarely do: He told off a shareholder." Fortune wrote that Schultz "[took] on gay marriage before it was a topic most executives would even touch. Under his leadership Starbucks became
632-627: A base salary of $ 1.2 million, and stock options granted of $ 7.8 million. In addition to his board membership with Starbucks, Schultz was an early and significant stakeholder in Jamba Juice in 2011, and on the board of payment processing company, Square, Inc ., until 2014. During the summer of 2014, Schultz launched the Starbucks College Achievement Plan, a partnership with Arizona State University , which allows all employees at Starbucks working 20 or more hours
711-412: A candidate memoir as it was published right before the 2020 United States presidential election . His book received 1.9/5 stars on Amazon , after some Democratic voters gave negative reviews, due his possible candidacy splitting the Democratic vote . Rolling Stone called the book "stunningly boring" and an "autobiography of a pretentious oligarch." A book promotion stop at Harvard University led to
790-415: A centrist. He was reportedly willing to spend $ 300 to $ 500 million on the 2020 election. Schultz's proposed independent candidacy was widely condemned by Democrats who argued that Schultz's third-party candidacy would help to re-elect President Trump by splitting the vote of those opposed to the president. Political scientist Larry Sabato said that Schultz's candidacy was likely to benefit Trump. However,
869-544: A creative thinker and influential collaborator. In quite a few cases, CSOs may be charged with overall business development including identifying gaps in the business or capabilities portfolios. They then make build, buy, or partner decisions to best fill those gaps. The Chief Strategy Officer oversees the company's M&A agenda, strategic partnerships, joint ventures, and divestitures. M&A responsibilities include not only identifying, evaluating, structuring and executing deals, but also managing or supporting related aspects to
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#1732786740736948-719: A group of ten investors who bought the National Basketball Association 's Seattle SuperSonics and the Women's National Basketball Association 's Seattle Storm from the Ackerley Group for $ 200 million. During his tenure as the SuperSonics team owner, he was criticized for his naïveté and propensity to run the franchise as a business rather than a sports team. Schultz feuded with player Gary Payton , feeling that Payton disrespected him and
1027-802: A mass firing of executives and employees and shuttered hundreds of stores. He orchestrated multiple acquisitions of American and Chinese beverage companies, introduced a national loyalty program , and enforced fair trade standards. His aggressive expansion in Chinese markets has been credited with reconciling the country's tea-culture with coffee consumption in China . Schultz was succeeded by Kevin Johnson as CEO in April 2017 and Myron Ullman as chairman in June 2018. Schultz has written four books on business. He
1106-635: A notice of formal complaint from the National Labor Relations Board against the retaliatory practices Starbucks had taken against employees who were working to unionize the corporation. On March 29, 2023, Schultz testified before the United States Senate Committee on Health, Education, Labor and Pensions . In response to most of the questions Schultz gave the same answer: "I support the law, and I also take offense with you categorizing me or Starbucks as
1185-415: A potential run in the upcoming 2016 United States presidential election for Schultz. Maureen Dowd , of The New York Times , broke a story on August 1 that friends of "America's lord of latte, Howard Schultz, have been pressing him to join the Democratic primary." Over the next couple of days media outlets began to speculate if Schultz was going to make a formal announcement. According to Fortune , he
1264-516: A review for The Wall Street Journal U.S. Army major general Robert H. Scales stated "after reading this moving book I'll not likely pass a Starbucks again without stopping for a patriotic cup." The Washington Post published a similarly positive review. In 2019, he published his fourth book, From the Ground Up: A Journey to Reimagine the Promise of America . The book was widely seen as
1343-631: A salesman for Xerox in New York. In 1979, he was recruited by French private equity firm PAI Partners in 1979 to be general manager of a Swedish kitchenware manufacturer's U.S. subsidiary, Hammarplast . At Hammarplast, Schultz was responsible for the coffee machine manufacturer's U.S. operations, and in 1981 he visited the Starbucks Coffee Company in Seattle to fill their plastic cone filter orders. In 1982, at age 29, Schultz
1422-497: A series of coffee wars increased Starbucks from 11 coffeehouses in Seattle to 28,000 stores in 77 countries. On June 4, 2018, Schultz announced that he would retire from active management of Starbucks after 37 years, as he was considering amongst other options a campaign for U.S. president. Kevin Johnson , the firm's president and chief operating officer for the previous two years, succeeded Schultz as CEO while Myron Ullman took over as chairman in June 2018. Schultz would return to
1501-591: A small student protest. From the Ground Up was featured on The Wall Street Journal 's bestseller list in February, and was listed as a New York Times bestseller for 2019. Reuters rated the book highly, yet called it "caffeine free" for its inability to "harness his business success" in a potential White House run. Schultz is an outspoken neoliberal , centrist , technocratic , and political independent. Schultz's political positions are similar to
1580-408: A social hub is widely seen as introducing the second wave of coffee culture in the U.S., particularly in Seattle . On June 26, 1992, Starbucks had its initial public offering (IPO) and trading of its common stock under the stock ticker SBUX. The IPO raised $ 271 million for the company and financed the doubling of their stores. On June 1, 2000, Schultz stepped down as CEO of Starbucks, moving to
1659-588: A supporter of the free market . In 2020 he described the treatment of business and capitalism by American society as "vilification". During the COVID-19 pandemic (COVID-19), advocated for fiscal stimulus to small businesses harmed during the crisis. Schultz described the Coronavirus Aid, Relief, and Economic Security Act as insufficient, and criticized the Act's Paycheck Protection Program (PPP) for being
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#17327867407361738-581: A temporary solution. On April 21, he called for the federal government to institute a " Marshall Plan " for small business, in the form of federally-backed loans. Schultz said he supported "comprehensive tax reform" in January 2019. He opposed Alexandria Ocasio-Cortez 's proposal to raise the marginal tax rate on income over $ 10 million to 70%, saying it was "punitive" and contrary to the American Dream . He also opposed Donald Trump's passage of
1817-461: A union buster when that is not true." During the hearing Sen. Bernie Sanders asked Schultz whether he would follow the ruling of NLRB administrative law judge Michael Rosas. Rosas had found that Starbucks had engaged in “egregious and widespread misconduct” in dealing with the unionizing efforts of its employees in Buffalo . As a result of these findings he ruled that the company must reinstate
1896-474: A week to qualify for free tuition through ASU's online courses. It was reported in 2018 that Schultz had taken a one-dollar annual salary sometime in the past couple of years. Schultz again stepped down as CEO in December 2016, assuming the position of executive chairman. From 2008 to 2017, Schultz oversaw nearly $ 100 billion added to the company's market capitalization . From the 1980s to his retirement,
1975-532: Is a supporter of neoliberal institutionalism and international cooperation. In line with this, Schultz advocates for a U.S.-centered unipolar world where countries work with America to ensure stability and peace. At the start of the 2012 United States presidential election Schultz's name was floated as a potential Democratic candidate. After he instructed Starbucks employees in Washington to write "come together" on all cups to encourage bipartisanship in
2054-531: Is an educational institution dedicated to education and research , which grants academic degrees . See also academy and university . These types of institutions can be further broken down by the type of education they offer and the form of funding they use. Howard Schultz Howard D. Schultz (born July 19, 1953) is an American businessman and author who was the chairman and chief executive officer of Starbucks from 1986 to 2000, from 2008 to 2017, and interim CEO from 2022 to 2023. Schultz owned
2133-407: Is an outspoken neoliberal . Schultz publicly considered a candidacy in the 2012 , 2016 , and 2020 U.S. presidential elections as an independent candidate. He declined to join all three contests. His positions on domestic politics are socially liberal and fiscally moderate . In foreign policy, he is seen as a " liberal hawk ", favoring American-led international affairs and neoliberalism . Schultz
2212-504: Is reflected by the high number of US tech companies (nearly 50% of S&P 500 firms) who created CSO positions in their top management teams. According to a 2013 IBM survey, 67% of CEOs named the CSO as a crucial role–second only to the CFO, and more recent examples and studies by major recruiting firms have shown that CSOs had the highest growth in C-Suite positions being directly elevated to
2291-406: The 2020 United States presidential election . There was additional encouragement from a draft movement called Ready for Schultz. He hired Steve Schmidt and Bill Burton , two political consultants, to assess his candidacy. On January 27, 2019, he stated in an interview with 60 Minutes that he was exploring a run for president as an independent candidate , and that he considered running as
2370-457: The CEOs of Costco , and Whole Foods lobbied to have this provision removed from the bill, and a provision making it easier for unions to secure their first bargaining agreement. The Employee Free Choice Act never made it into law. Schultz's overall vision on unions, and their place at Starbucks were published in a 2012 edition of his memoir entitled "Pour Your Heart Into It: How Starbucks Built
2449-511: The Democratic Party platform. Schultz supports free trade , a balanced budget , comprehensive tax reform, gun control, and same-sex marriage. Schultz hosted a fundraiser in his Seattle home for John Edwards during the 2008 presidential election cycle , eventually donating to the campaigns of Hillary Clinton and Barack Obama. Since 2012, Schultz's public statements have led to press speculation that he would run for President of
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2528-556: The Free Library of Philadelphia , his books are known to be a blend of "part memoir and part manifesto of corporate social responsibility". At the start of 2019, Schultz released an online class that covered the business leadership topics discussed in his books on the MasterClass platform. Organizational consultant Warren Bennis has influenced Schultz's writing. His first book, Pour Your Heart Into It: How Starbucks Built
2607-548: The Milanese newspaper of the same name. The store offered ice cream in addition to coffee, had little seating, and played opera music in the background. Two years later, the original Starbucks management team decided to focus on Peet's Coffee & Tea and sold its Starbucks retail unit to Schultz and Il Giornale for US$ 3.8 million. Schultz rebranded Il Giornale with the Starbucks name, and expanded its reach across
2686-493: The Seattle SuperSonics basketball team from 2001 to 2006. Schultz began working at Starbucks in 1982. He later left and opened Il Giornale, a specialty coffeeshop that merged with Starbucks during the late 1980s. Under Schultz, the company established a large network of stores which has influenced coffee culture in Seattle , the U.S., and internationally. Following large-scale distribution deals, Starbucks became
2765-541: The Tax Cuts and Jobs Act of 2017 , which lowered high-income and corporate taxes . During a CNN town hall, he stated that he wanted the marginal tax rate for the highest-earning citizens to be increased from 37% to 39%. Schultz is against lowering taxes for large corporations, favoring tax cuts for middle-market and small businesses. Starbucks took an institutional stance in favor of same-sex marriage in 2013 (two years prior to US Federal recognition). In response to
2844-704: The United States withdrawal from the Paris Agreement . To finance a green economy , he has advocated for a combination of taxing oil and gas as well as harnessing wind energy . Schultz has openly criticized the 2018 Green New Deal for being economically unrealistic. In December 2012 Schultz penned an open letter to various newspapers about an upcoming initiative at Starbucks involving partisan gridlock in Washington. On December 27, Starbucks employees in Washington were asked to write "come together" on all cups distributed, to encourage bipartisanship in
2923-419: The global strategy and the domestic and international expansion of a corporation , company , organization , or agency . The position is relatively new in the private sector, and a reflection of the influence of globalization upon companies and other organizations that seek to expand their influence, whether as a matter of necessity to survive, or the exploration of an opportunity. A prominent example of
3002-551: The largest coffee-house chain in the world. Schultz took the company public in 1992 and used a $ 271 million valuation to double their store count in a series of highly publicized coffee wars . He stepped down as CEO in 2000, succeeded by Orin Smith . Due to the rapid expansion of Starbucks under Schultz's leadership, he has been described as the “ Ray Kroc of his generation”. During the 2008 financial crisis , Schultz returned as chief executive. Succeeding Jim Donald , Schultz led
3081-462: The CEO position. The CSO is an advisory and a deal making role; both a leader and doer, with the responsibility for understanding and formulating corporate strategy from an operational point of view, as well as ensuring that strategic initiatives and the corporate portfolio of businesses are optimized to support the strategy. The CSO must see the issues confronting the company from as broad a perspective as
3160-528: The Storm to Force 10 Hoops, LLC, an ownership group of four Seattle women, which kept the team in Seattle. On July 2, 2008, the city of Seattle reached a settlement with the new ownership group and the SuperSonics moved to Oklahoma City and became the Thunder for the 2008–09 NBA season . The sale to the out-of-state owners considerably damaged Schultz's popularity in Seattle. In a local newspaper poll, Schultz
3239-577: The U.S. military's role in the Iraq War and War in Afghanistan , and their transitions back into civilian life . To market the book he expanded tuition support for veterans families. Over a radio interview in March 2019, when asked if he would be an effective commander-in-chief , Schultz responded: "I probably have spent more time in the last decade certainly than anyone running for president with
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3318-484: The United States. This type of market strategy received mixed reception from both customers and competitors. The firm's relations with independent coffeehouse chains were strained, while some owners credited Starbucks with educating customers on coffee. Schultz did not believe in franchising , and made a point of having Starbucks retain ownership of every domestic outlet. Schultz's positioning of Starbucks as
3397-462: The United States. In both the 2008 and 2012 United States presidential election he endorsed the presidential candidacy of Barack Obama. Schultz donated to Barack Obama's 2008 presidential campaign twice, once on June 30, 2007, for $ 2,300, and again on October 24, 2008, for $ 2,300. He endorsed Democratic candidate Hillary Clinton in the 2016 United States presidential election . Howard Schultz has been taking anti-union actions at Starbucks since
3476-515: The amount of fair trade coffee Starbucks bought. By the end of 2009, 65% of all coffee product was fair trade and by 2015, nearly all of it was. Starbucks signed an agreement with the government of Ethiopia in 2007 to ensure increased pay to farmers. Schultz committed to an agreement that all 747 stores in Britain would be certified fair trade by year-end. The agreement made Starbucks the largest buyer of fair trade coffee. Schultz claims to be
3555-530: The book were donated to the Starbucks Foundation, the firm's main charity. His third book, For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice , co-written with Rajiv Chandrasekaran , was published in 2014. The New York Times Book Review calling it "well-written" and "formidable." It was later added to the Times ' 2014 Winter Reading List. In writing
3634-462: The chief executive does, and the CSO is often heavily involved in operational day-to-day projects working close together with key staff on business critical initiatives in order to utilise proven leadership capabilities and support less senior team members with coaching and deliver based on the CSO's high capacity project management and execution engine. This unique background takes a multitude of different operating experiences, and must include being both
3713-572: The city of Seattle to provide public funding to build a new arena in the Greater Seattle area to replace KeyArena . At the time of the team's sale, it was speculated that the new owners would move the team to their city some time after the 2006–2007 NBA season. Schultz filed a lawsuit against Bennett – in April 2008 – to rescind the July 2006 sale based on what Schultz claimed was fraud and intentional misrepresentation. However, Schultz dropped
3792-585: The city's mayor and city council. Washington governor Jay Inslee , who was running against Schultz in the 2020 election, criticized him for his absence in state politics. Congressman George Nethercutt , a moderate Republican, opined that Eastern Washington "may like what they hear and vote for [Schultz]" more than the Western region . Schultz has been described as a foreign policy " liberal hawk ", favoring socially liberal politics domestically and aggressive, interventionist policies abroad. Generally, he
3871-666: The coffeehouse's support of the Second Amendment . Later in September, as CEO, Schultz asked customers to no longer bring guns into its stores. Schultz has supported a pathway to citizenship for illegal immigrants who had entered the U.S. as children. He called for greater border security, but vocally opposed President Donald Trump's proposal of a border wall . In 2017, Schultz got into a highly publicized argument with President Trump after he instructed Starbucks to disregard an executive order barring Syrian refugees into
3950-461: The company to plan one to two store openings a day in mainland China. Back in the firm's U.S. market, various coffee wars with McDonalds and Dunkin' lowered Starbucks' marketshare and the stock price fell 75% from 2006 to 2008. While revenue was growing broadly, it was largely dependent on new store openings creating unsustainable (or inorganic ) growth. On January 7, 2008, after an eight-year hiatus, Schultz returned as CEO of Starbucks during
4029-633: The country. Within 24 hours of the executive order, Schultz wrote to his employees that recent immigrants and refugees, particularly those with strong ties to the U.S. military, would be fast-tracked to employment. President Trump then called on his supporters to boycott Starbucks. In 2015, Schultz founded Onward Veterans, a private foundation to help post-9/11 military veterans transition to civilian life. In 2014, Schultz authored his first non-business book, For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice , co-written with Rajiv Chandrasekaran . The book discussed
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#17327867407364108-406: The deal such as financing and post-merger integration. The business development role can also encompass licensing deals and venture capital investments that support the strategic agenda. CSOs are often executives who have worn many hats at a variety of companies before taking on CSO position. Typical CSO responsibilities include: As a senior strategic leader, collaborate with other functions within
4187-653: The development in which he was raised as "the country club of projects." Schultz spent his time after school at the Boys Club of New York. He is active in the Boys’ Club of New York's Alumni. Schultz graduated from Canarsie High School in 1971. He attended Northern Michigan University (NMU) from 1971 to 1975, where he was a member of Tau Kappa Epsilon Fraternity, graduating with a B.A. in communications . He had played football, expecting an athletic scholarship but an injury caused him to quit. In 1976, he became
4266-438: The employees they had fired, and Schultz must either read to his employees a letter informing them of their rights or be present for a meeting in which workers are informed of their rights. Schultz responded that he would not be following this ruling as he believed that Starbucks had not broken the law. As chief executive of Starbucks, Schultz has commented on the impact climate change has on coffee production . He has opposed
4345-562: The federal government on December 26, press speculation intensified. However, Schultz "batted down" these reports days later and confirmed that he was not running for political office. He continued to publicly bemoan the political climate at the time, saying he was "not optimistic about the leadership" of the U.S. on national television. Papers continued to question the finality of his decision with New York Magazine writing "We look forward to your 2016 campaign". In late September and early August 2015, press speculation began to surface about
4424-449: The federal government. During his exploratory 2020 presidential campaign, Schultz explained to multiple media outlets that, if elected, he wished to exclusively legislate with bipartisan support. This stance includes the appointment and confirmations of U.S. Supreme Court justices. Schultz is averse to debt and, politically, is a deficit hawk . During his 2019 exploratory bid for the presidency, Schultz framed his candidacy as that of
4503-498: The firm's fair trade and ethical source policies for their coffee bean supply-chain in Africa and other coffee-producing countries . In the succeeding two years, he doubled their annual purchase of fair trade coffee, up to, by some estimates, 40 million pounds. Schultz arranged the appointment of the coffeehouse's first chief technology officer . At this time, Schultz was earning a total compensation of $ 9.7 million, which included
4582-448: The first U.S. company to offer part-time workers , particularly baristas, healthcare. Schultz is against Medicare for All . He has vocally criticized Republican-led efforts to repeal the ACA as uncooperative. Schultz supports gun control and universal background checks . In July 2013, Starbucks customers brought in their weapons and guns into local stores to show appreciation for
4661-609: The height of the 2008 financial crisis . He succeeded Jim Donald who took over from Smith in 2005. The coffeehouse was increasingly criticized for employee work conditions and their internal tipping policies during this time; in March 2009, he and the board approved a $ 100 million settlement in back tips in a barista-led class action lawsuit in California. He led a mass-firing of executives, closed down hundreds of stores, and temporarily closed all U.S. locations to retrain employees in making espresso. Schultz redoubled and enforced
4740-576: The high cost of espresso machines, the relative paucity of expertise for maintenance and repair of the machines in America, and Americans' lack of familiarity with the drink, they decided not to deploy Schultz's idea further and he stepped down from Starbucks to start his own business. Schultz left Starbucks in 1985 to open a store of his own. He needed $ 400,000 to start his business. Schultz visited over 500 espresso bars in Milan and, with him assuming most of
4819-565: The late 1980s. When unions were able to form at the company, they disbanded soon afterward, due to corporate reaction to their formation. In 2009, a bill known as the Employee Free Choice Act was being proposed in Congress. It would allow unions to form by simply gathering a majority of signatures in the workplace, what is known as a "card check", obviating the need to have secret ballot union-elections. Schultz, along with
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#17327867407364898-605: The lawsuit in August 2008. When Bennett purchased the SuperSonics and its sister franchise in the WNBA, the Seattle Storm, for $ 350 million, he agreed to a stipulation that he would make a "good-faith best effort" for one year to keep both teams in Seattle. The sincerity of the good-faith effort was widely disputed by the way Bennett acted and by direct quotes from his partner Aubrey McClendon . On January 8, 2008, Bennett sold
4977-502: The local minimum wage to $ 15, which at the time was the highest in the nation. The ordinance passed. From 2005 to 2019, he reportedly voted in 11 of 38 municipal elections. His voting record in Seattle has been described by The Seattle Times as a "pattern of ignoring many local elections over the decades." The paper reported in 2020 that while Schultz is heavily involved in the state's political debates, he often "doesn't show up to vote" in various municipal elections including that of
5056-487: The military." His comments were criticized by Pete Buttigieg and Tulsi Gabbard , both of whom served in the military, for being tone deaf. Schultz later apologized for his remarks. Schultz's tentative 2020 presidential candidacy was endorsed by former U.S. Army General Peter W. Chiarelli . In 2012, Schultz had Starbucks express support for Washington state 's Referendum 74 , which legalized same-sex marriage in that state. Schultz opposed Seattle's ordinance to raise
5135-462: The most successful CSOs have some planning, functional, or line-management skills in addition to their core strategy skills before assuming the top strategy role. They tend to have previous work experience at top management consulting firms or strategy-related work at other companies. A Chief Global Strategist (CGS) is one of the highest-ranking corporate officers, administrators, corporate administrators, executives, or executive officers, in charge of
5214-412: The new position of chief global strategist to help the company expand internationally. He was succeeded by Orin Smith , who worked with Schultz as his chief financial officer during the 1990s. After coordinating the first store opening in China in January 1999, Schultz took the following year to develop a customer base for coffee in the region. Throughout the late-2000s and early-2010s, Schultz directed
5293-412: The organization, specifically: In terms of the CSO's role, which varies significantly from organization to organization and evolves over time, the two basic roles strategy developer and strategy implementer are observable. This dichotomy can be further divided into four CSO archetypes. CSOs often hold more advanced degrees, commonly a Master of Business Administration (MBA). Many executives holding
5372-566: The position. Howard D. Schultz was born on July 19, 1953, to Ashkenazi Jewish parents, Fred and Elaine Schultz, in Brooklyn , New York. His father was a truck driver while his mother was a receptionist. Howard has two siblings. Schultz grew up in the Canarsie public housing projects. According to Schultz, his family was poor, although childhood contemporaries recount a middle-class upbringing, with one of his contemporaries referring to
5451-440: The rise of Starbucks. Kirkus Reviews praised the book's "immense detail" but critiqued Schultz's coverage of "outside criticisms of his performance". The Seattle Times was critical, saying the book could only "appeal to business types but probably not to the average latte drinker". Fast Company placed Onward within the top five books that "[predicted] the future of workplace leadership" in 2014. All sale proceeds from
5530-485: The risk associated with introducing espresso to the American market, Starbucks invested $ 150,000 in the new venture, with Baldwin receiving a place on its board and Bowker offering unofficial assistance. Another $ 100,000 investment came from local doctor Ron Margolis. Of the 242 investors Schultz approached, 217 rejected his idea. By 1986, he had raised the money he needed to open the first store, Il Giornale, named after
5609-434: The role of CEO in an interim position following Johnson departing the position in March 2022. On March 20, 2023, two weeks before he was projected to turn the leadership of the company over to incoming CEO Laxman Narasimhan , Schultz stepped down as interim CEO of Starbucks. Schultz appeared before the United States Senate Committee on Health, Education, Labor and Pensions on March 29, 2023. In January 2001, Schultz led
5688-680: The team by not showing up to the first day of training camp in 2002. In February 2006, he stated that the SuperSonics needed $ 200 million to renovate KeyArena or build a new arena for the team, and if the Washington State Legislature would not approve this, he would look to sell or move the team. On July 18, 2006, Schultz sold the team to Clay Bennett , chairman of the Professional Basketball Club LLC , an Oklahoma City ownership group, for $ 350 million, after having failed to convince
5767-454: The top strategy spot have had extensive experience in strategy development often at top management consulting firms, where they can obtain strategy experience across a broad spectrum of industries, c-suite teams, and strategic problems. In addition, many chief strategy officers also have backgrounds outside of strategy such as P&L management, operations, or corporate development in addition to their strategy experience. An HBR study found that
5846-561: The town hall Schultz said that Starbucks was "under assault from unionization", "outside forces", and that Starbucks did not need an intermediary between management, and labor. During these union organizing campaigns by Starbucks employees, the corporation has been firing employees who have engaged in unionizing. One employee who had been working to organize Starbucks workers in Arizona was fired just one hour after Schultz had finished speaking at his town hall. These terminations took place despite
5925-472: Was critical of Schultz's hard-lined "obsessive" position against sovereign debt: "America is not a company." Furman stated in February 2020, "many successful companies are much more leveraged than the United States." Throughout the 2018 start and continuation of the U.S. trade war against China , Schultz has been critical of its motivations and handling, and has called for a reduction of trade tariffs and other import-export taxes. In 2008, Schultz doubled
6004-495: Was hired at Starbucks as the director of retail operations and marketing. Schultz was exposed to coffee in Italy on a buying trip to Milan, Italy in 1983. On his return, he worked to persuade company owners Jerry Baldwin and Gordon Bowker to offer traditional espresso beverages in addition to the whole bean coffee, leaf teas, and spices. After a successful pilot of the cafe concept, Baldwin and Bowker were intrigued but, noting
6083-475: Was judged "most responsible" for the team leaving the city. Ten years later, in 2019, Schultz accepted full responsibility for the sale. "Selling the Sonics as I did is one of the biggest regrets of my professional life. I should have been willing to lose money until a local buyer emerged. I am forever sorry." Schultz has written four books, three of which incorporate business memoir-style narratives. According to
6162-570: Was named the 209th-richest person in the U.S. by Forbes with a net worth of $ 4.3 billion (October 2020). Schultz started the Schultz Family Foundation to help military veterans and fight youth unemployment. On March 16, 2022, Starbucks announced that CEO Kevin Johnson was retiring and that Howard Schultz would take over as interim CEO until Laxman Narasimhan took over as CEO in April 2023. On March 20, 2023, Schultz announced that he would be stepping down early from
6241-528: Was positioned to be a "worthy party back-up to [Hillary] Clinton ." Schultz wrote a New York Times op-ed on August 6, 2015, denying this, stating, "Despite the encouragement of others, I have no intention of entering the presidential fray. I'm not done serving Starbucks." Newspapers such as The Atlantic , billed Schultz as the "liberal Donald Trump" due to his comparable career as a businessman and wealth. After Schultz stepped down from Starbucks in 2018, political commentators speculated whether he would run in
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