A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
103-472: AST Research, Inc. , later doing business as AST Computer , was a personal computer manufacturer. It was founded in 1980 in Irvine, California , by Albert Wong, Safi Qureshey , and Thomas Yuen , as an initialism of their first names. In the 1980s, AST designed add-on expansion cards, and evolved toward the 1990s into a major personal computer manufacturer. AST was acquired by Samsung Electronics in 1997 but
206-684: A spindle that holds flat circular disks, called platters , which hold the recorded data. The platters are made from a non-magnetic material, usually aluminum alloy , glass , or ceramic . They are coated with a shallow layer of magnetic material typically 10–20 nm in depth, with an outer layer of carbon for protection. For reference, a standard piece of copy paper is 0.07–0.18 mm (70,000–180,000 nm) thick. The platters in contemporary HDDs are spun at speeds varying from 4200 rpm in energy-efficient portable devices, to 15,000 rpm for high-performance servers. The first HDDs spun at 1,200 rpm and, for many years, 3,600 rpm
309-428: A modem card with a phone jack and an RS-232 serial port; two asynchronous serial communication cards, one with a single RS-232 port and the other dual ports; and an advanced serial communication card, featuring two independently programmable RS-232 ports that could be programmed to support asynchronous, bisynchronous , SDLC , and HDLC protocols. Sales of this initial lineup of products doubled every month within
412-522: A stepper motor . Early hard disk drives wrote data at some constant bits per second, resulting in all tracks having the same amount of data per track, but modern drives (since the 1990s) use zone bit recording , increasing the write speed from inner to outer zone and thereby storing more data per track in the outer zones. In modern drives, the small size of the magnetic regions creates the danger that their magnetic state might be lost because of thermal effects — thermally induced magnetic instability which
515-416: A "stopgap" technology between PMR and Seagate's intended successor heat-assisted magnetic recording (HAMR). SMR utilises overlapping tracks for increased data density, at the cost of design complexity and lower data access speeds (particularly write speeds and random access 4k speeds). By contrast, HGST (now part of Western Digital ) focused on developing ways to seal helium -filled drives instead of
618-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
721-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
824-582: A Field Generation Layer (FGL) and a Spin Injection Layer (SIL), and the FGL produces a magnetic field using spin-polarised electrons originating in the SIL, which is a form of spin torque energy. A typical HDD has two electric motors: a spindle motor that spins the disks and an actuator (motor) that positions the read/write head assembly across the spinning disks. The disk motor has an external rotor attached to
927-418: A bit cell comprising about 18 magnetic grains (11 by 1.6 grains). Since the mid-2000s, areal density progress has been challenged by a superparamagnetic trilemma involving grain size, grain magnetic strength and ability of the head to write. In order to maintain acceptable signal-to-noise, smaller grains are required; smaller grains may self-reverse ( electrothermal instability ) unless their magnetic strength
1030-489: A breather port, unlike their air-filled counterparts. Other recording technologies are either under research or have been commercially implemented to increase areal density, including Seagate's heat-assisted magnetic recording (HAMR). HAMR requires a different architecture with redesigned media and read/write heads, new lasers, and new near-field optical transducers. HAMR is expected to ship commercially in late 2024, after technical issues delayed its introduction by more than
1133-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
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#17328024348621236-449: A component of the IBM 305 RAMAC system. It was approximately the size of two large refrigerators and stored five million six-bit characters (3.75 megabytes ) on a stack of 52 disks (100 surfaces used). The 350 had a single arm with two read/write heads, one facing up and the other down, that moved both horizontally between a pair of adjacent platters and vertically from one pair of platters to
1339-1087: A decade, from earlier projections as early as 2009. HAMR's planned successor, bit-patterned recording (BPR), has been removed from the roadmaps of Western Digital and Seagate. Western Digital's microwave-assisted magnetic recording (MAMR), also referred to as energy-assisted magnetic recording (EAMR), was sampled in 2020, with the first EAMR drive, the Ultrastar HC550, shipping in late 2020. Two-dimensional magnetic recording (TDMR) and "current perpendicular to plane" giant magnetoresistance (CPP/GMR) heads have appeared in research papers. Some drives have adopted dual independent actuator arms to increase read/write speeds and compete with SSDs. A 3D-actuated vacuum drive (3DHD) concept and 3D magnetic recording have been proposed. Depending upon assumptions on feasibility and timing of these technologies, Seagate forecasts that areal density will grow 20% per year during 2020–2034. The highest-capacity HDDs shipping commercially in 2024 are 32 TB. The capacity of
1442-521: A fierce price war started by Compaq. During plans to restructure AST yet again to minimize operating costs, Yuen left the company early that year, leaving Qureshey as the sole remaining co-founder. Qureshey and his executive board set out to maintain AST's third-place status and keep on top of developments in the computer industry. In November 1992, the company introduced the PowerExec 4/25SL Color Plus, one of
1545-734: A loss with this purchase but gained four PC manufacturing plants—one in Scotland , the rest in Texas —and a litany of patents and software copyrights that had been registered to Tandy Corporation. The Scotland plant was later shut down, to afford building another factory in Ireland, and by 1995 only one of the Texas plants remained operational. In January 1994, AST announced its agreement to sell PenRight and FieldNet—pen-based software development tools included in AST's previous acquisition of Grid and Tandy—to
1648-632: A memory expansion card for the Apple IIGS: the RamStakPlus, a dual RAM/ROM memory expansion card. AST Research also produced for the Macintosh line the Mac286 , a pair of NuBus cards containing an Intel 80286 and RAM , allowing a Macintosh to run MS-DOS side by side with its existing operating system. The Premium/286 accounted for half of the company's sales by July 1987, but by the end of
1751-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of
1854-475: A removable disk module, which included both the disk pack and the head assembly, leaving the actuator motor in the drive upon removal. Later "Winchester" drives abandoned the removable media concept and returned to non-removable platters. In 1974, IBM introduced the swinging arm actuator, made feasible because the Winchester recording heads function well when skewed to the recorded tracks. The simple design of
1957-538: A second set. Variants of the IBM 350 were the IBM 355 , IBM 7300 and IBM 1405 . In 1961, IBM announced, and in 1962 shipped, the IBM ;1301 disk storage unit, which superseded the IBM 350 and similar drives. The 1301 consisted of one (for Model 1) or two (for model 2) modules, each containing 25 platters, each platter about 1 ⁄ 8 -inch (3.2 mm) thick and 24 inches (610 mm) in diameter. While
2060-446: A string of losses and a mass defection of research talent. Samsung had invested US$ 1 billion in the company. The AST trademark was sold to Beny Alagem , co-founder of Packard Bell , on January 10, 1999; Alagem also gained an exclusive license to the company's intellectual property. The deal was estimated at around $ 200 million in value according to one person familiar with its details. Alagem additionally invested $ 12.5 million into
2163-616: A swing arm drive, the IBM 0680 (Piccolo), with eight inch platters, exploring the possibility that smaller platters might offer advantages. Other eight inch drives followed, then 5 + 1 ⁄ 4 in (130 mm) drives, sized to replace the contemporary floppy disk drives . The latter were primarily intended for the then fledgling personal computer (PC) market. Over time, as recording densities were greatly increased, further reductions in disk diameter to 3.5" and 2.5" were found to be optimum. Powerful rare earth magnet materials became affordable during this period, and were complementary to
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#17328024348622266-423: A thin film of ferromagnetic material on both sides of a disk. Sequential changes in the direction of magnetization represent binary data bits . The data is read from the disk by detecting the transitions in magnetization. User data is encoded using an encoding scheme, such as run-length limited encoding, which determines how the data is represented by the magnetic transitions. A typical HDD design consists of
2369-499: A tiny fraction of the detected errors end up as not correctable. Examples of specified uncorrected bit read error rates include: Within a given manufacturers model the uncorrected bit error rate is typically the same regardless of capacity of the drive. The worst type of errors are silent data corruptions which are errors undetected by the disk firmware or the host operating system; some of these errors may be caused by hard disk drive malfunctions while others originate elsewhere in
2472-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between
2575-446: Is called a razón social . Hard disk drive A hard disk drive ( HDD ), hard disk , hard drive , or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magnetic material. The platters are paired with magnetic heads , usually arranged on a moving actuator arm, which read and write data to
2678-446: Is capable of scheduling reads and writes efficiently on the platter surfaces and remapping sectors of the media that have failed. Modern drives make extensive use of error correction codes (ECCs), particularly Reed–Solomon error correction . These techniques store extra bits, determined by mathematical formulas, for each block of data; the extra bits allow many errors to be corrected invisibly. The extra bits themselves take up space on
2781-590: Is commonly known as the " superparamagnetic limit ". To counter this, the platters are coated with two parallel magnetic layers, separated by a three-atom layer of the non-magnetic element ruthenium , and the two layers are magnetized in opposite orientation, thus reinforcing each other. Another technology used to overcome thermal effects to allow greater recording densities is perpendicular recording (PMR), first shipped in 2005, and as of 2007 , used in certain HDDs. Perpendicular recording may be accompanied by changes in
2884-669: Is improving faster than HDDs. NAND has a higher price elasticity of demand than HDDs, and this drives market growth. During the late 2000s and 2010s, the product life cycle of HDDs entered a mature phase, and slowing sales may indicate the onset of the declining phase. The 2011 Thailand floods damaged the manufacturing plants and impacted hard disk drive cost adversely between 2011 and 2013. In 2019, Western Digital closed its last Malaysian HDD factory due to decreasing demand, to focus on SSD production. All three remaining HDD manufacturers have had decreasing demand for their HDDs since 2014. A modern HDD records data by magnetizing
2987-418: Is increased, but known write head materials are unable to generate a strong enough magnetic field sufficient to write the medium in the increasingly smaller space taken by grains. Magnetic storage technologies are being developed to address this trilemma, and compete with flash memory –based solid-state drives (SSDs). In 2013, Seagate introduced shingled magnetic recording (SMR), intended as something of
3090-460: Is shaped rather like an arrowhead and is made of doubly coated copper magnet wire . The inner layer is insulation, and the outer is thermoplastic, which bonds the coil together after it is wound on a form, making it self-supporting. The portions of the coil along the two sides of the arrowhead (which point to the center of the actuator bearing) then interact with the magnetic field of the fixed magnet. Current flowing radially outward along one side of
3193-588: Is specified in unit prefixes corresponding to powers of 1000: a 1- terabyte (TB) drive has a capacity of 1,000 gigabytes , where 1 gigabyte = 1 000 megabytes = 1 000 000 kilobytes (1 million) = 1 000 000 000 bytes (1 billion). Typically, some of an HDD's capacity is unavailable to the user because it is used by the file system and the computer operating system , and possibly inbuilt redundancy for error correction and recovery. There can be confusion regarding storage capacity, since capacities are stated in decimal gigabytes (powers of 1000) by HDD manufacturers, whereas
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3296-589: The Apple Macintosh . Many Macintosh computers made between 1986 and 1998 featured a SCSI port on the back, making external expansion simple. Older compact Macintosh computers did not have user-accessible hard drive bays (indeed, the Macintosh 128K , Macintosh 512K , and Macintosh Plus did not feature a hard drive bay at all), so on those models, external SCSI disks were the only reasonable option for expanding upon any internal storage. HDD improvements have been driven by increasing areal density , listed in
3399-574: The Extended Industry Standard Architecture as a viable competitor to IBM's closely guarded Micro Channel bus architecture. This consortium was known as the " Gang of Nine ", although in truth Compaq was the lead writer of the EISA specification. From July to November 1988, AST introduced seven models of premium computers, and in early September 1988, they announced a $ 2.2 million television advertising campaign,
3502-633: The PC-9800 series had flourished. This venture into Japan posed a risk for AST, as the company lacked a large dealer network in the country, but the company's executives, especially Qureshey, were persuaded by the vastness of Japan's business computer market during this time—second only to the United States in size. As it had done in the United States, AST offered the Dual SX/16 with more features and lower prices than domestic competitors. Unlike in
3605-572: The Shannon limit and thus provide the highest storage density available. Typical hard disk drives attempt to "remap" the data in a physical sector that is failing to a spare physical sector provided by the drive's "spare sector pool" (also called "reserve pool"), while relying on the ECC to recover stored data while the number of errors in a bad sector is still low enough. The S.M.A.R.T ( Self-Monitoring, Analysis and Reporting Technology ) feature counts
3708-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
3811-526: The HDD, but allow higher recording densities to be employed without causing uncorrectable errors, resulting in much larger storage capacity. For example, a typical 1 TB hard disk with 512-byte sectors provides additional capacity of about 93 GB for the ECC data. In the newest drives, as of 2009 , low-density parity-check codes (LDPC) were supplanting Reed–Solomon; LDPC codes enable performance close to
3914-481: The IBM GV (Gulliver) drive, invented at IBM's UK Hursley Labs, became IBM's most licensed electro-mechanical invention of all time, the actuator and filtration system being adopted in the 1980s eventually for all HDDs, and still universal nearly 40 years and 10 billion arms later. Like the first removable pack drive, the first "Winchester" drives used platters 14 inches (360 mm) in diameter. In 1978, IBM introduced
4017-661: The IBM PC, chiefly the PC XT and the PC/AT , that integrated most of the features of AST's PC expansion cards. To keep from posting losses, AST laid off seven percent of the company's 890 employees in July 1986; clandestinely, they also laid plans to introduce a line of PC-compatible computer systems. The AST Premium/286, a clone of the PC/AT featuring an identical Intel 80286 microprocessor,
4120-461: The IBM PC. From 1984 to 1985, AST's income rose from $ 5.7 million to $ 19 million, and from 1985 to 1986, AST's revenues doubled, reaching $ 138.6 million, In March 1986, the company purchased the French computer wholesaler National System Company, in order to establish a second international subsidiary, AST France. Shortly after, AST company acquired Camintonn, a computer memory maker. By
4223-642: The Telxon Corporation. The deal was finalized in April that year. By the mid-1990s, AST had severe problems in the highly competitive PC market. According to The New York Times , AST's prospect shrunk due to the strategy of offering premium models in an increasingly competitive personal computer market, while Compaq and other top manufacturers slashed prices in direct competition with the cheapest clones. Revenues for 1996 were $ 2.1 billion, down from 1995 revenues of over $ 2.3 billion. In 1997, AST Research
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4326-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
4429-666: The United States in the early 1990s. These developments and more led to a quick financial recovery for AST, and in 1990 the company's stock price had risen roughly 260 percent in concert with its sales and earnings growth. Firmly entrenched as the third-largest PC manufacturer, sales reached nearly $ 1 billion by the end of 1990. AST was sourced as original equipment manufacturer (OEM) by other computer companies such as Unisys , Tandem Computers , Digital Equipment Corporation , Texas Instruments . Success continued in 1991. Industry leader Compaq and several other competitors announced steep price cuts in direct response to AST early in
4532-401: The United States to study engineering. Yuen was the principal founder of AST, proposing the creation of the company in 1979. Before breaking into the manufacture of hardware, Yuen envisioned the company as a computer consultancy firm for large businesses. The three incorporated AST Research with $ 2,000 of start-up capital in Irvine, California , in July 1980. The company name is an initialism for
4635-521: The United States, AST developed bespoke brand names for its Japanese computers, in an attempt to fit in the market; the company was also negotiating with Sharp Corporation to market variants of the Dual SX/16 under the Sharp brand. Likewise, AST began marketing computers in former Soviet bloc countries and in India. This push toward foreign markets was another attempt by AST to recover from lost market share in
4738-443: The arrowhead and radially inward on the other produces the tangential force . If the magnetic field were uniform, each side would generate opposing forces that would cancel each other out. Therefore, the surface of the magnet is half north pole and half south pole, with the radial dividing line in the middle, causing the two sides of the coil to see opposite magnetic fields and produce forces that add instead of canceling. Currents along
4841-450: The case of embedded servo, otherwise known as sector servo technology). The servo feedback optimizes the signal-to-noise ratio of the GMR sensors by adjusting the voice coil motor to rotate the arm. A more modern servo system also employs milli and/or micro actuators to more accurately position the read/write heads. The spinning of the disks uses fluid-bearing spindle motors. Modern disk firmware
4944-791: The company. In 1984, the company filed its initial public offering , bearing two million shares to the public in June that year. In late 1983, the company introduced the SixPakPlus, a popular multifunction expansion card for the IBM PC that led to another sharp increase in sales. Shortly afterwards AST signed an agreement offered by IBM , allowing the latter company to resell AST's expansion cards at its IBM Product Centers and other reseller channels. Spurred by these developments, in March 1985 AST's executives opened AST Far East, Ltd., in Hong Kong . This
5047-441: The connection between the drive and the host. The rate of areal density advancement was similar to Moore's law (doubling every two years) through 2010: 60% per year during 1988–1996, 100% during 1996–2003 and 30% during 2003–2010. Speaking in 1997, Gordon Moore called the increase "flabbergasting", while observing later that growth cannot continue forever. Price improvement decelerated to −12% per year during 2010–2017, as
5150-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when
5253-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
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#17328024348625356-449: The disks; the stator windings are fixed in place. Opposite the actuator at the end of the head support arm is the read-write head; thin printed-circuit cables connect the read-write heads to amplifier electronics mounted at the pivot of the actuator. The head support arm is very light, but also stiff; in modern drives, acceleration at the head reaches 550 g . The actuator is a permanent magnet and moving coil motor that swings
5459-467: The earlier IBM disk drives used only two read/write heads per arm, the 1301 used an array of 48 heads (comb), each array moving horizontally as a single unit, one head per surface used. Cylinder-mode read/write operations were supported, and the heads flew about 250 micro-inches (about 6 μm) above the platter surface. Motion of the head array depended upon a binary adder system of hydraulic actuators which assured repeatable positioning. The 1301 cabinet
5562-437: The early 1960s. HDDs maintained this position into the modern era of servers and personal computers , though personal computing devices produced in large volume, like mobile phones and tablets , rely on flash memory storage devices. More than 224 companies have produced HDDs historically , though after extensive industry consolidation, most units are manufactured by Seagate , Toshiba , and Western Digital . HDDs dominate
5665-632: The end of 1986, AST had established overseas divisions in Australia, Germany, the United Kingdom, and Canada. The combined revenue from international subsidiaries contributed to one quarter of the company's revenue. With this success, AST reincorporated in Delaware to take advantage of its corporate laws . By late 1986, AST's expansion card offerings were facing imminent obsolescence, as IBM by this point had offered higher-end upgraded models of
5768-562: The first commercials of which premiering during the 1988 Summer Olympics that month. The television commercials comprised roughly 20 percent of AST's $ 12 million advertising budget and were supported by a line of memorabilia, including pins, posters, and video tapes, tying in with the Olympics and offered at computer dealer shows. By the end of 1988, AST's restructuring and advertising efforts were successful, with year-to-year sales increasing 100 percent to $ 412.7 million. AST
5871-581: The first laptops with the portable-specific 80486SL processor. It was released shortly after Compaq released the LTE Lite 4/25C , which is the first laptop with an i486SL. In 1993, AST announced a joint venture with Grid Systems , a subsidiary of Tandy Corporation , to develop a pen- tablet computer called the PenExec, which has a cordless stylus. In mid-1993, AST acquired both Grid Systems and Tandy's computer division for $ 105 million. The company incurred
5974-509: The first year of availability. Needing to keep up with the increasing demand from the customer base, the company vied for venture capital but were turned down by multiple banks. Instead, the founders all took out second mortgages on their residences in 1982 and were able to pool an additional $ 50,000 to invest into the company. Fortunately for the founders, AST's sales reached $ 13 million in 1983. This sudden increase in sales finally attracted venture capitalists, who invested $ 2.4 million in
6077-400: The form of storage costs. To recoup its losses, in April 1989, the company spun off Camintonn, relinquishing control to the division's managers, and in mid-1989, the company sold its Apple-related products to Orange Micro . In 1989, AST introduced Cupid, the trademark for a method of making computer systems forward-compatible with upgraded microprocessors and memory chips. This works by having
6180-461: The formation of AST Computers, a separate, "Internet-driven" joint venture based in Los Angeles , with Alagem holding a 65 percent stake and Samsung holding a 35 percent stake; however, the venture failed to gain traction as the computer market slowed in late 2000, becoming moribund by 2004. Meanwhile, Samsung restructured the original AST as ARI Service to support its existing products until it
6283-443: The growth of areal density slowed. The rate of advancement for areal density slowed to 10% per year during 2010–2016, and there was difficulty in migrating from perpendicular recording to newer technologies. As bit cell size decreases, more data can be put onto a single drive platter. In 2013, a production desktop 3 TB HDD (with four platters) would have had an areal density of about 500 Gbit/in which would have amounted to
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#17328024348626386-416: The heads to the desired position. A metal plate supports a squat neodymium–iron–boron (NIB) high-flux magnet . Beneath this plate is the moving coil, often referred to as the voice coil by analogy to the coil in loudspeakers , which is attached to the actuator hub, and beneath that is a second NIB magnet, mounted on the bottom plate of the motor (some drives have only one magnet). The voice coil itself
6489-559: The interim. In 1986, AST even expanded its Apple support by introducing peripherals for the then-newly released Apple IIGS , with a pair of expansion cards: the SprintDisk 1 MB RAM Disk card and the AST Vision Plus, a real-time video digitizer card. The Vision Plus was eventually sold to Silicon & Software and licensed to Virtual Realities (and sold through LRO and later Alltech Electronics). In 1987 it went on to produce
6592-427: The largest hard drive had a capacity of 15 TB, while the largest capacity SSD had a capacity of 100 TB. As of 2018 , HDDs were forecast to reach 100 TB capacities around 2025, but as of 2019 , the expected pace of improvement was pared back to 50 TB by 2026. Smaller form factors, 1.8-inches and below, were discontinued around 2010. The cost of solid-state storage (NAND), represented by Moore's law ,
6695-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
6798-409: The loss was due to AST ignoring Intel 's development of the i486 while the company was busy restructuring and boosting its advertising. When Intel released the i486 to the public in early 1989, AST was one of the few PC compatible manufacturers which had not announced a i486 computer in the pipeline contemporaneously. Slowing sales led to crowded warehouses of AST products, leading to strain for AST in
6901-444: The magnetization of the material passing immediately under it. In modern drives, there is one head for each magnetic platter surface on the spindle, mounted on a common arm. An actuator arm (or access arm) moves the heads on an arc (roughly radially) across the platters as they spin, allowing each head to access almost the entire surface of the platter as it spins. The arm is moved using a voice coil actuator or, in some older designs,
7004-422: The manufacturing of the read/write heads to increase the strength of the magnetic field created by the heads. In 2004, a higher-density recording media was introduced, consisting of coupled soft and hard magnetic layers. So-called exchange spring media magnetic storage technology, also known as exchange coupled composite media , allows good writability due to the write-assist nature of the soft layer. However,
7107-420: The most commonly used operating systems report capacities in powers of 1024, which results in a smaller number than advertised. Performance is specified as the time required to move the heads to a track or cylinder (average access time), the time it takes for the desired sector to move under the head (average latency , which is a function of the physical rotational speed in revolutions per minute ), and finally,
7210-455: The motherboard be a passive backplane , with no processor and memory which are instead located on a Cupid expansion card, to be plugged into the backplane and replaced as upgrades became available. Although the expectation for all AST customers to upgrade their purchases this way was unrealistic, Cupid technology enabled a successful marketing scheme, by eliminating customer hesitation over immediate obsolescence. Such concerns were prevalent due to
7313-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
7416-559: The norm in most computer installations and reached capacities of 300 megabytes by the early 1980s. Non-removable HDDs were called "fixed disk" drives. In 1963, IBM introduced the 1302, with twice the track capacity and twice as many tracks per cylinder as the 1301. The 1302 had one (for Model 1) or two (for Model 2) modules, each containing a separate comb for the first 250 tracks and the last 250 tracks. Some high-performance HDDs were manufactured with one head per track, e.g. , Burroughs B-475 in 1964, IBM 2305 in 1970, so that no time
7519-522: The original IBM Personal Computer , which had been released in August 1981. The founders deemed the initial models of the IBM PC to have been equipped with an inadequate amount of RAM and communications capability and so devised a range of expansion cards that provided these features. They are listed in the charter issue of PC Magazine as follows: a series of memory expansion cards, ranging from 64 KB to 256 KB of additional RAM (with parity );
7622-453: The platter surfaces. Data is accessed in a random-access manner, meaning that individual blocks of data can be stored and retrieved in any order. HDDs are a type of non-volatile storage , retaining stored data when powered off. Modern HDDs are typically in the form of a small rectangular box . Hard disk drives were introduced by IBM in 1956, and were the dominant secondary storage device for general-purpose computers beginning in
7725-534: The platters, increasing areal density. Normally hard drive recording heads have a pole called a main pole that is used for writing to the platters, and adjacent to this pole is an air gap and a shield. The write coil of the head surrounds the pole. The STO device is placed in the air gap between the pole and the shield to increase the strength of the magnetic field created by the pole; FC-MAMR technically doesn't use microwaves, but uses technology employed in MAMR. The STO has
7828-520: The rapid increases in computing power in the early 1990s. Using Cupid, AST marketed systems based on the latest and fastest clock-speed revisions of Intel's processors almost immediately—simply by replacing one card in the system—making it possible for AST to price its computers between ten and sixty percent cheaper than competitors. In April 1990, the company announced the Dual SX/16, a clone of NEC 's PC-9801 computer, to be sold exclusively in Japan where
7931-416: The revenue of hard disk drives as of 2017 . Though SSDs have four to nine times higher cost per bit, they are replacing HDDs in applications where speed, power consumption, small size, high capacity and durability are important. As of 2019 , the cost per bit of SSDs is falling, and the price premium over HDDs has narrowed. The primary characteristics of an HDD are its capacity and performance . Capacity
8034-427: The speed at which the data is transmitted (data rate). The two most common form factors for modern HDDs are 3.5-inch, for desktop computers, and 2.5-inch, primarily for laptops. HDDs are connected to systems by standard interface cables such as SATA (Serial ATA), USB , SAS ( Serial Attached SCSI ), or PATA (Parallel ATA) cables. The first production IBM hard disk drive, the 350 disk storage , shipped in 1957 as
8137-438: The stack of disk platters when the drive was powered down. Instead, the heads were allowed to "land" on a special area of the disk surface upon spin-down, "taking off" again when the disk was later powered on. This greatly reduced the cost of the head actuator mechanism, but precluded removing just the disks from the drive as was done with the disk packs of the day. Instead, the first models of "Winchester technology" drives featured
8240-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
8343-450: The swing arm actuator design to make possible the compact form factors of modern HDDs. As the 1980s began, HDDs were a rare and very expensive additional feature in PCs, but by the late 1980s, their cost had been reduced to the point where they were standard on all but the cheapest computers. Most HDDs in the early 1980s were sold to PC end users as an external, add-on subsystem. The subsystem
8446-439: The table above. Applications expanded through the 2000s, from the mainframe computers of the late 1950s to most mass storage applications including computers and consumer applications such as storage of entertainment content. In the 2000s and 2010s, NAND began supplanting HDDs in applications requiring portability or high performance. NAND performance is improving faster than HDDs, and applications for HDDs are eroding. In 2018,
8549-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
8652-400: The thermal stability is determined only by the hardest layer and not influenced by the soft layer. Flux control MAMR (FC-MAMR) allows a hard drive to have increased recording capacity without the need for new hard disk drive platter materials. MAMR hard drives have a microwave generating spin torque generator (STO) on the read/write heads which allows physically smaller bits to be recorded to
8755-404: The three founders' first names. Selecting their initial job titles by drawing straws , Qureshey was named president, Yuen was named treasurer, and Wong was named secretary. AST delivered its first products by the end of 1981. By then, the computer consultancy idea had been abandoned, the company was renamed to AST Research, and the trio were deep into researching and developing expansion cards for
8858-475: The top and bottom of the coil produce radial forces that do not rotate the head. The HDD's electronics controls the movement of the actuator and the rotation of the disk and transfers data to/from a disk controller . Feedback of the drive electronics is accomplished by means of special segments of the disk dedicated to servo feedback. These are either complete concentric circles (in the case of dedicated servo technology) or segments interspersed with real data (in
8961-491: The total number of errors in the entire HDD fixed by ECC (although not on all hard drives as the related S.M.A.R.T attributes "Hardware ECC Recovered" and "Soft ECC Correction" are not consistently supported), and the total number of performed sector remappings, as the occurrence of many such errors may predict an HDD failure . The "No-ID Format", developed by IBM in the mid-1990s, contains information about which sectors are bad and where remapped sectors have been located. Only
9064-433: The usual filtered air. Since turbulence and friction are reduced, higher areal densities can be achieved due to using a smaller track width, and the energy dissipated due to friction is lower as well, resulting in a lower power draw. Furthermore, more platters can be fit into the same enclosure space, although helium gas is notoriously difficult to prevent escaping. Thus, helium drives are completely sealed and do not have
9167-499: The volume of storage produced ( exabytes per year) for servers. Though production is growing slowly (by exabytes shipped ), sales revenues and unit shipments are declining, because solid-state drives (SSDs) have higher data-transfer rates, higher areal storage density, somewhat better reliability, and much lower latency and access times. The revenues for SSDs, most of which use NAND flash memory , slightly exceeded those for HDDs in 2018. Flash storage products had more than twice
9270-536: The year it was only a meager success for AST at first. In 1987, the company reported a net income of $ 13 million, less than half the profit they had posted the preceding year. AST had several setbacks in 1987, including flat sales of expansion products and delayed shipments of a peripheral for IBM PCs in June 1987 that was a factor in a canceled stock call the following month. That year, IBM sued AST over alleged trademark infringement of IBM's PS/2 product name occurring in one of AST's print advertisements for RAM, which
9373-517: The year. A few months later, when Intel released the low-cost 80486SX desktop processor, AST announced a i486SX-based computer system the next day. That year, AST beat Compaq for a contract to supply over 1,600 laptops to AT&T's sales department during a time when AT&T was selling its own laptops and other computer systems . By early 1991, 65 percent of the computer systems supplied to Fortune 500 companies had AST as OEM. As with many other computer companies, AST struggled in 1992 due to
9476-604: Was de facto closed in 1999 due to a series of losses. AST Research was founded as AST Associates by Thomas C. K. Yuen , Albert C. Wong, and Safi U. Qureshey . All three were immigrants to the United States—Yuen and Wong from Hong Kong and Qureshey from Pakistan . Yuen had met Qureshey while working for Computer Automation Inc. in the 1970s, while Wong was a roommate of Yuen's while they both attended Orange Coast College in Costa Mesa, California . All had come to
9579-520: Was about the size of three large refrigerators placed side by side, storing the equivalent of about 21 million eight-bit bytes per module. Access time was about a quarter of a second. Also in 1962, IBM introduced the model 1311 disk drive, which was about the size of a washing machine and stored two million characters on a removable disk pack . Users could buy additional packs and interchange them as needed, much like reels of magnetic tape . Later models of removable pack drives, from IBM and others, became
9682-549: Was dissolved on February 28, 2001. Doing business as In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "
9785-650: Was introduced in October 1986. To make the computer more competitive among a crowded PC compatible market, AST offered the Premium/286 in an optional package that included a discounted laser printer and image scanner, advertised as an inexpensive desktop publishing workstation. AST released an upgraded version of the Premium/286 with the 32-bit Intel 80386 processor—the Premium/386—in October 1987. AST's products for Apple hardware were profitable enough in
9888-483: Was its first international subsidiary, serving as a crucial additional production line for the manufacture of the company's increasingly diverse products. AST's lineup of products by this point counted graphics cards for multiple computing platforms, a hard disk drive unit for the original compact Macintoshes , a multi-function serial/parallel/clock expansion board for the Apple II and a local area network board for
9991-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
10094-427: Was lost physically moving the heads to a track and the only latency was the time for the desired block of data to rotate into position under the head. Known as fixed-head or head-per-track disk drives, they were very expensive and are no longer in production. In 1973, IBM introduced a new type of HDD code-named " Winchester ". Its primary distinguishing feature was that the disk heads were not withdrawn completely from
10197-513: Was not sold under the drive manufacturer's name but under the subsystem manufacturer's name such as Corvus Systems and Tallgrass Technologies , or under the PC system manufacturer's name such as the Apple ProFile . The IBM PC/XT in 1983 included an internal 10 MB HDD, and soon thereafter, internal HDDs proliferated on personal computers. External HDDs remained popular for much longer on
10300-449: Was now third place in sales among manufacturers of PC compatibles, behind IBM and Compaq . In late 1988, Wong was ousted from AST after a heated boardroom debate with Yuen, in which Wong had complained about the company's recent turbulence. In January 1989, the company laid off 120 employees, or six percent of the workforce. In early 1989, AST reported its first quarterly loss, totaling $ 8.9 million. The technology press speculated that
10403-530: Was settled out of court. In 1988, AST's executives began a reorganization effort to preserve the company. The first initiative was the merging of AST's data communications group into its systems products division. With the nascent OS/2 operating system coming to market that year, co-developed by IBM and Microsoft , AST licensed the rights from Microsoft to market its own OEM versions of OS/2 as an option for its Premium line of computers. In late 1988, AST joined eight other major PC compatible manufacturers to develop
10506-408: Was the norm. As of November 2019 , the platters in most consumer-grade HDDs spin at 5,400 or 7,200 rpm. Information is written to and read from a platter as it rotates past devices called read-and-write heads that are positioned to operate very close to the magnetic surface, with their flying height often in the range of tens of nanometers. The read-and-write head is used to detect and modify
10609-466: Was wholly acquired by Samsung . At the time, Samsung owned 46 percent of AST and had offered to buy the remaining common shares. Prior to this move, Samsung had already owned a substantial stake and provided considerable financial support to keep AST going. By December, the number of employees was down to 1,900. In 1999, Samsung was forced to close the California-based computer maker after
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