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37-599: Aberdeen was originally founded in 1988 to use enterprise data to help businesses make business decisions by using data governance. Aberdeen has since been acquired by two different companies: Harte Hanks in September 2006 and later Halyard Capital in April 2015. The company initially provided technology industry data and predictive analytics for B2B marketers and sales teams, but as of 2018, provides targeted intent data for marketing and sales.     From 2016 to 2018

74-782: A 54% increase in brand awareness. Another study focused on successful onboarding practices, and revealed that employees who attend a structured orientation program are more productive and engaged at work.  The data was shared alongside information that the average U.S. employer spends $ 4,000 hiring someone new. Harte Hanks Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment. Founded by Houston Harte and Bernard Hanks in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications ),

111-677: A bacterial infection, but the owners disagree, claiming that the buffalo was allegedly skinned by an unknown party. Greenville is located in Northeast Texas in central Hunt County, in the heart of the Texas blackland prairies , 50 miles (80 km) northeast of Dallas and approximately 45 miles (72 km) south of the Texas/ Oklahoma border, on the eastern edge of the Dallas/Fort Worth Metroplex , and

148-506: A focal point for economic growth in Greenville. Tourism is playing an increasing role in the local economy, with attractions such as Splash Kingdom Water Park located on Interstate 30 , and the redeveloping historic downtown featuring Landon Winery and the restored vintage Texan Theater, which opened in 2014. Greenville is also known for its saddle making industry. According to the city's 2017–2018 Comprehensive Annual Financial Report,

185-458: A major university of over 12,000 students, is located 15 miles (24 km) northeast in Commerce. According to the city's most recent Comprehensive Annual Financial Report Fund Financial Statements, the city's various funds had $ 19.9 million in revenues, $ 21.7 million in expenditures, $ 10.1 million in total assets, $ 1.8 million in total liabilities, and $ 1.4 million in investments. Greenville

222-621: A movie theater and a bowling alley offer year-round entertainment. Tourism draws include the Audie Murphy/American Cotton Museum and the historic downtown area, which includes wineries, antique malls, public gardens, boutique shopping, and regular events at the 1,400-seat Greenville Municipal Auditorium. The Lee Street Jamboree is held the third weekend each September and includes the Cotton Patch Challenge Bicycle Ride. Each year

259-475: A nationwide network of local advertising content online for consumers and businesses, were sold to OpenGate Capital in 2013. Harte Hanks had owned the publication since 1972. In 2006, Harte Hanks acquired Global Address, a software company based in the United Kingdom that developed International Address Validation technology. In 2008, Global Address was renamed to Trillium Software. Trillium Software

296-536: A period of transition. With a population of 12,384 in the 1920 census, the city was the 20th-most populous city in Texas at the time. In World War II , the Mexican Escuadrón 201 was stationed in Greenville while training at nearby Majors Field . Greenville was notorious for a large sign, installed on July 7, 1921, over Lee Street, the main street in the downtown district, between the train station and

333-449: A specific time-frame. On blind tests run by clients, Aberdeen’s models achieved 91% accuracy in predicting purchase intent. Business classifications in sector study reports range from "best performers" to "laggards". In April 2019, Aberdeen announced 'Aberdeen Intent for Salesforce', a tool that works with Salesforce to improve sales. The Aberdeen Group has conducted several surveys that have been used by multiple media outlets: Some of

370-584: A visit to the town weeks before. In 1968, Greenville's Sybil Maddux had the sign reinstalled, with the wording modified to read "The Greatest People"; the original sign is in the collection of the Audie Murphy American Cotton Museum . In 1957, Greenville annexed the small town of Peniel, which had been founded in 1899 as a Pentecostal Church of the Nazarene community centered around Texas Holiness University . The annexation

407-472: Is a city in Hunt County, Texas , United States, located in Northeast Texas approximately 50 miles (80 km) northeast of Dallas, Texas and 52 miles (84 km) northwest of Canton, Texas . It is the county seat and most populous city of Hunt County. As of the 2020 census , the city population was 28,164. Greenville was named for Thomas J. Green , a significant contributor to the founding of

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444-683: Is a voluntary member of the North Central Texas Council of Governments , the purpose of which is to coordinate individual and collective local governments and facilitate regional solutions, eliminate unnecessary duplication, and enable joint decisions. Greenville is represented in the Texas Senate by Republican Bob Hall , District 2, and in the Texas House of Representatives by Republican Bryan Slaton District 2. The Texas Department of Criminal Justice operates

481-544: Is also home to the Hunt Regional Medical Center . Greenville is served by Dallas/Fort Worth television stations on local cable and also regular programming. KGVL radio serves the city of Greenville. KETR in Commerce also serves the city of Greenville due to the proximity of the two cities. In addition to The Dallas Morning News , which serves the entire Dallas/Fort Worth area, Greenville

518-477: Is served by a local daily newspaper, the Herald-Banner . Primary and secondary education of Greenville is provided by Greenville Independent School District along with a charter school, Pioneer Technology and Arts Academy, and private institutions such as Greenville Christian School. Postsecondary education is offered through Paris Junior College-Greenville Center . Texas A&M University-Commerce ,

555-650: The Texas Republic . Greenville was founded in 1846. The city was named after Thomas J. Green, a significant contributor to the establishment of the Texas Republic . He later became a member of the Congress of the Texas Republic. As the Civil War loomed, Greenville was divided over the issue of secession , as were several area towns and counties. Greenville attorney and State Senator Martin D. Hart

592-694: The WAIM radio and TV stations in Anderson as part of its purchase of the Independent and Mail , as well as television stations in Jacksonville, Florida , Greensboro, North Carolina , and Springfield, Missouri . In 1978, Harte Hanks bought radio stations formerly owned by Southern Broadcasting . In 1980, the company's broadcast holdings were four television stations, 11 radio stations and four cable television systems. It sold off most of these assets in

629-559: The 1920s and 1930s included the Harlingen Star , Corpus Christi Times , Big Spring Herald and Paris News . The company incorporated as Harte-Hanks Newspapers, Inc. in 1948. The company bought two competing newspapers in Greenville, Texas in the mid-1950s, consolidating them into the Herald-Banner after two years of fierce rivalry. A court case followed, with Harte Hanks accused of unfair competition. The chain

666-594: The Greenville District Parole Office in Greenville. Republicans John Cornyn and Ted Cruz are Texas's U. S. Senators . Since 2021 Republican Pat Fallon has represented Texas's 4th congressional district , including Greenville. ( John Ratcliffe ’s 2020 appointment as Director of National Intelligence had left the seat vacant.) The United States Postal Service operates the Greenville, Greenville Finance, and Rolling Hills post offices. Commercial and residential developments line

703-816: The Group partnered with Bombora, a provider of B2B demographic and intent-based data. On October 30, 2017, Marc Osofsky became Aberdeen’s chief executive officer and a member of the board of managers; Gary Skidmore became the chairman of Aberdeen. On October 30, 2017, Marc Osofsky became Aberdeen’s chief executive officer and a member of the board of managers; Gary Skidmore became the chairman of Aberdeen. In December 2018, Aberdeen acquired The Big Willow, an intent data provider. The Big Willow gathers its data in part by tracking 3.7 billion device IDs across over 12 billion web pages. The acquisition allowed Aberdeen to enhance its intent data offerings by being able to provide specific company locations and target contact titles. As part of

740-744: The Massachusetts-based Middlesex News , two other dailies, and associated weeklies in the western suburbs of Boston . It had owned the News since 1972 and bought the News-Tribune and Daily Transcript in 1986. The Abilene, Anderson, Corpus Christi, and San Angelo papers were among the last remaining Harte Hanks newspaper properties and were sold to E. W. Scripps Company in May 1997. Scripps spun out its newspaper assets into Journal Media Group in April 2015. Journal

777-490: The Northeast Texas prairies, its weather is typically humid with mild precipitation. As of the 2020 United States census , there were 28,164 people, 10,454 households, and 6,602 families residing in the city. In early years, Hunt County was known as the cotton capital of the world. The world's largest inland cotton compress was located in Greenville until it was destroyed by fire in the mid-1900s. Currently,

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814-574: The acquisition, The Big Willow CEO Charlie Tarzian became President and Chief Innovation Officer at Aberdeen, and The Big Willow COO Keith Blackwell became COO of Aberdeen. On November 24,2020, Spiceworks Ziff-Davis acquired Aberdeen Group. Aberdeen’s method combines online interactions (topic, keywords, PageURL, and Opt-in) with targeting data (company, location, contacts), and first-party visitor intelligence and win/loss history. Aberdeen has databases of opt-in users who have explicitly said that they are looking for certain technology and want to purchase in

851-433: The bus station in the 1920s to 1960s. The sign read: "Welcome to Greenville, The Blackest Land, The Whitest People." In pre-civil rights America, the phrase "That's mighty White of you" meant that you were honest, not like suspect Blacks. The sign thus acquired racial overtones, and the original sign was taken down and placed into storage on April 13, 1965, possibly at the urging of Texas Governor John Connally , who had made

888-827: The community and city sponsor a Christmas Parade and Veteran's Day Parade. In November each year the Bob Wills Fiddle Festival is held downtown and at the Greenville Municipal Auditorium. Other annual events include the Hunt County Festival of the Arts, the Hunt County Fair, Lit-Con, the Bottle Rocket Bash on July 4, and multiple local events sponsored by community groups and churches. Greenville

925-604: The company spent its first 50 years operating newspapers in Texas . In 1968, the company relocated from Abilene to San Antonio. It made its first IPO on March 8, 1972, later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993. In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications. Harte Hanks' first newspapers were Hanks' Abilene Reporter-News and Harte's San Angelo Standard . Other early acquisitions in

962-534: The data Aberdeen collects and analyzes is available via different reports. One of Aberdeen’s reports, The Impact of Video Marketing , showed that marketers that used video content to engage potential customers grew their companies’ revenue 49% faster year-over-year than companies without video content. A further report, Understanding the Expanding Benefits of Marketing with Video, reported that video marketers get 66% more qualified leads per year and achieve

999-565: The interstate from Monty Stratton Parkway through Lamar Street. The frontage roads have recently been converted to one-way for safety due to increased traffic. The nearest airports with passenger air service are Dallas Love Field (55.4 miles) and Dallas/Fort Worth International Airport (70.0 miles). Majors Airport is a municipal airport located in Greenville. "The Connection" serves Greenville and all of Hunt County. The transit system operates Monday through Friday from 7 am to 7 pm. Reservations have to be made one day in advance. The charge

1036-473: The largest industry is L3Harris Mission Integration Division (MID, formerly L3 , E-Systems , Raytheon Intelligence and Information Systems (RIIS, IIS) ) a major U.S. defense contractor located at Majors Airport. This airport, created in 1942 and initially financed by the local Rotary Club, was used as a training base for P-47 Thunderbolt fighter pilots in World War II , and since then has served as

1073-674: The mid-1980s to pay down debt incurred in the leveraged buyout that took the company private. Harte Hanks continued to hold KENS until 1997, when it and the company's remaining newspaper properties were sold to Scripps. Harte Hanks was formerly associated with the publication of weekly shopper publications, with a circulation at one time of 13 million weekly in 1,100 separate editions of The PennySaver and The Flyer in California and Florida , respectively. The company sold The Flyer to Coda Media in 2012, having owned it since 1983. The PennySaver and website PennySaverUSA.com,

1110-592: The time of the first IPO in 1972, the firm owned properties in 19 markets across six states. The paper expanded outside of Texas that year with the purchase of the Anderson Independent and Anderson Daily Mail of Anderson, South Carolina , merging them into the Anderson Independent-Mail . By 1980, the company owned 29 daily and 68 weekly newspapers. In 1995, Harte Hanks sold to Community Newspaper Company its interest in

1147-697: The top employers in the city are: Entertainment includes multiple concerts at the Greenville Municipal Auditorium ; the DSO Concert Series, which brings the world-famous Dallas Symphony Orchestra to Greenville for three concerts and an additional children's concert per year; and community theatre productions from Greenville Family Theatre and Greenville Theatre Works . The historic Texan Theatre brings in multiple concerts each year, and local clubs with musical entertainment, live theater in nearby Commerce, local art shows,

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1184-481: The western edge of East Texas . According to the U.S. Census Bureau , Greenville has a total area of 33.4 square miles (86.6 km ), of which 32.6 square miles (84.5 km ) are land and 0.1 square miles (0.2 km ), or 2.46%, is covered by water. The Cowleech Fork of the Sabine River flows through the northeastern part of the city. Greenville has a humid subtropical climate. Due to its location on

1221-582: Was a prominent Unionist . He formed a company of men who fought for the Union in Arkansas , even as other Greenville residents fought for the Confederacy . The divided nature of Greenville and Hunt County is noted by a historical marker in "The SPOT" Park at 2800 Lee Street in downtown Greenville. In the post-Civil War era, Greenville's economy became partly dependent on cotton , as the local economy entered

1258-459: Was acquitted of the charges in 1959. In 1962, the company took full ownership of San Antonio Express-News , its largest circulation newspaper. The Express-News was one of the first properties Harte Hanks sold off, however, as it began to narrow its focus to smaller newspapers and eventually to direct marketing. Rupert Murdoch paid $ 19 million for the Express-News in 1973. At

1295-537: Was approved by the citizens of Peniel, which at the time had a population around 157. On May 12, 2011, a white buffalo was born near Greenville during a thunderstorm on the ranch of Arby Littlesoldier, who identified himself as a great-great-grandson of Sitting Bull . A public naming ceremony and dedication was held on June 29, 2011, during which the male calf was officially given the name "Lightning Medicine Cloud". However, on August 21, 2012, Lightning Medicine Cloud died. The sheriff's department declared it had died from

1332-640: Was later sold to Syncsort in 2016. In 2008, Harte Hanks acquired Mason Zimbler, a UK-based digital marketing and media provider. In 2008, Harte Hanks acquired Strange & Dawson, a UK-based digital advertising service. In 2010, Harte Hanks acquired Information Arts, a UK-based data insight, data management and database-marketing firm. In 2015, Harte Hanks acquired San Mateo, California-based digital marketing firm 3Q Digital. In 2018, Harte Hanks sold 3Q back to an entity owned by previous 3Q Digital owners. Greenville, Texas Greenville ( locally / ˈ ɡ r iː n v ə l / GREEN -vəl )

1369-443: Was then absorbed into Gannett in April 2016. The company made its first foray into other media as early as 1962, when Harte Hanks bought KENS-AM - TV , San Antonio's CBS radio and television affiliates, as part of its acquisition of the Express-News . Harte Hanks turned KENS from a perennial ratings also-ran to the market leader by 1968. In the 1970s, the newspaper-dominated company further diversified its holdings by purchasing

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