55-534: ExtraMile Arena (formerly BSU Pavilion and Taco Bell Arena ) is a multi-purpose indoor arena in the western United States , on the campus of Boise State University in Boise , Idaho . It is located on the east end of campus, between West Campus Lane and César Chávez Circle, immediately northwest of Albertsons Stadium . Home to the Broncos basketball and gymnastics teams, its current seating capacity
110-502: A $ 60 million settlement with the suppliers. They stated that it would go to Taco Bell franchisees and TGR would not take any of it. PepsiCo spun out Taco Bell and its other restaurant chains in late 1997 in Tricon Global Restaurants . With the purchase of Yorkshire Global Restaurants, the owners of A&W and Long John Silver's chains, Tricon changed its name to Yum! Brands on May 16, 2002. In March 2005,
165-433: A 400-square-foot (37 m ) building about the size of a two-car garage, and was built with Mission-style arches that covered a walk-up window that served the original menu items: tacos , burritos , tostadas , Chiliburgers and frijoles , all for 19 cents each ($ 2 in 2023 dollars ). The first restaurant closed in 1986, while the building was saved from demolition November 19, 2015, and was moved 45 miles (72 km) to
220-620: A Facebook group in June 2010 to collect signatures on a petition that appeals to the Federal Reserve to produce more two-dollar bills . A large advertising push by Taco Bell had begun in late February 2011 in response to a consumer protection lawsuit filed against the company by an Alabama law firm. The promotion sought to counter allegations that the company falsely advertised the ratio of ingredients in its beef filling for its tacos. The spots featured employees and franchisees stating that
275-768: A Taco" promotion—if any player from either team stole a base in the World Series , the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized. After Jacoby Ellsbury of the Boston Red Sox stole a base in Game 2, the company made good on the promotion on October 30, 2007. The promotion has subsequently been offered in multiple World Series. Taco Bell sponsors
330-560: A Waffle Taco, I figured I would get with the times" set to the tune of " Old MacDonald Had a Farm "— another shot at McDonald's. On April 28, 2014, Taco Bell ridiculed McDonald's for its "out–dated muffins", in a breakfast campaign devised by Taylor. The advertisement stated the claim that the McMuffin belonged in 1984. In October 2014, Taco Bell launched the Pink Strawberry Starburst Freeze beverage for
385-618: A dollar. As of January 2024, the company featured 10 items. 1994 Big Sky Conference men%27s basketball tournament The 1994 Big Sky Conference men's basketball tournament was the nineteenth edition, held March 10–12 at the BSU Pavilion at Boise State University in Boise, Idaho . Fifth-seeded host Boise State upset second-seeded Idaho State in the championship game, 85–81 , to repeat as tournament champions and gain their fourth tournament title overall. The Broncos had defeated regular season champion Weber State in
440-454: A fast-food restaurant chain based in Irvine, California ; the 15-year agreement with the university was for $ 4 million and the venue was renamed Taco Bell Arena . At its expiration in 2019, Boise State entered into a new agreement with ExtraMile , a convenience store chain jointly owned by Chevron and Jacksons; the 15-year agreement was for $ 8.4 million and it became ExtraMile Arena . While
495-1203: A few days later in Chicago's Wicker Park neighborhood, followed by a location in San Francisco about a month later, located less than a block away from AT&T Park . In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the Las Vegas Strip . The 24-hour restaurant serves alcohol, unique menu items, and features a DJ . It was announced in August 2017 that the store would begin hosting weddings. Taco Bell Cantina currently has locations in San Francisco , Berkeley , Chicago (2 locations), Las Vegas , Austin , Fayetteville , Cincinnati , Cleveland , Atlanta , Newport Beach , San Diego , San Jose , Nashville , with plans to open soon in Somerville , Massachusetts. In March 2020, Taco Bell announced that it would be converting 3 of its suburban stores into Cantinas this year as part of
550-642: A few locations, and previously maintained an office at 2516 Via Tejon in Palos Verdes , then at 2424 Moreton Street in Torrance before settling into Irvine more than 40 years ago in 1976 at 17901 Von Karman Avenue. In 1978, PepsiCo purchased Taco Bell from Glen Bell. Several locations in the Midwestern United States were converted from Zantigo , a Minneapolis , Minnesota -based Mexican chain, which PepsiCo acquired in 1986. In 1990,
605-505: A limited time. In August 2016, Taco Bell brought back its Pink Strawberry Starburst Freeze. In October 2015, Taco Bell launched a certified vegetarian menu. In August 2016, Taco Bell announced it would begin testing a mashup known as Cheetos Burritos at select Taco Bell restaurants On September 19, 2016, Taco Bell launched Airheads Freeze, a drink inspired by the candy Airheads White Mystery, and allow people to guess its flavor on social media. On September 15, 2016, Taco Bell introduced
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#1732781166431660-583: A market shift due to the popularity of Chipotle Mexican Grill . The menu consisted of tacos with American fillings, and did not sell the food sold in Taco Bell restaurants, such as burritos. It was launched in Huntington Beach, California , in August 2014. U.S. Taco Co. closed on September 15, 2015, so the company could focus on its new similar Taco Bell Cantina concept, which featured special menu items and served alcohol. It opened its first location
715-637: A new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California , on El Camino Real ( SR 82 ). Close to the time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant which was still open in 2018. In September 2000, up to $ 50 million worth of Taco Bell-branded shells were recalled from supermarkets. The shells contained
770-557: A pop-up hotel called "The Bell: A Taco Bell Hotel and Resort" for one weekend in August. Upon the announcement, the hotel was booked up in two minutes. Taco Bell announced plans to stay in its current corporate headquarters in Irvine until 2030. In 1992, Johnny Cash starred in a television commercial for Taco Bell's value menu. In 1993, Taco Bell was part of product placement for the movie Demolition Man and updated their currently used logo. In March 2001, Taco Bell announced
825-661: A promotion at home games for both the Portland Trail Blazers and the Cleveland Cavaliers in which everyone in attendance receives a coupon for a free Chalupa if the home team scores 100 points or more. In 2009, Taco Bell introduced a music video style commercial entitled "It's all about the Roosevelts" composed and produced by Danny de Matos at his studio for Amber Music on behalf of DraftFCB Agency. Featuring, Varsity Fanclub's Bobby Edner ,
880-531: A promotion to coincide with the re-entry of the Mir space station . They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble. No piece of the station struck the target. In 2004, a local Taco Bell franchisee bought
935-766: A restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest . Due to popularity, the franchise decided to move the restaurant to a lot in South Gate, California , and it opened to the public a year later. The restaurant features Taco Bell's full menu, with outdoor seating, a walk-up window, and a drive-thru, but no indoor seating unlike regular Taco Bell locations. Taco Bell announced plans in November 2017 to open 300 more urban and Cantina-style locations by 2022, with 50 to be located about New York City's five boroughs. In 2019 Taco Bell opened
990-733: A similar idea to the Double Down and later that year the Naked Chicken Chips, which are chicken nuggets shaped like chips with nacho cheese. In July 2017, Taco Bell announced a partnership with Lyft in which Lyft passengers in Orange County, California , can request "Taco Mode" on their way to their destination from 9 PM to 2 AM, having a stop at Taco Bell. The program was cancelled after much negative feedback from drivers. On September 21, 2018, Taco Bell announced National Taco Day celebrating its global reach outside of
1045-406: A test run. In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered. Taco Bell planned to have a wider roll-out of this functionality in the coming months. Previously, Taco Bell's hot sauces were only available in packets at
1100-424: A variety of genetically modified corn called StarLink that was not approved for human consumption. StarLink was approved only for use in animal feed because of questions about whether it can cause allergic reactions in people. It was the first-ever recall of genetically modified food (GMO). Corn was not segregated at grain elevators and the miller in Texas did not order that type. In 2001, Tricon Global announced
1155-514: A year and a half later. This location - now The Tamale Man - closed in 1975 when it moved across the street to store #1130 at 1619 W Carson St, which itself would close in the late 1990s and then subsequently be repurposed into Alfredo's Mexican Food. In 1967, the 100th grand opening took place at the location at 400 South Brookhurst in Anaheim , which was later replaced by a new restaurant at 324 South Brookhurst in 1993. The first location east of
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#17327811664311210-465: Is 12,644 for basketball. The elevation of its floor is approximately 2,700 feet (825 m) above sea level . The venue is also used for concerts (capacity 13,390), community events, and trade shows (17,000 square feet (1,580 m) of arena floor space plus 10,000 sq ft (930 m) in the auxiliary gym). It hosted a Davis Cup tennis match in April 2013 , a second-round tie between
1265-593: Is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican -inspired foods, including tacos , burritos , quesadillas , nachos , novelty, and speciality items, and a variety of " value menu " items. As of 2023 , Taco Bell serves over two billion customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees. PepsiCo purchased Taco Bell in 1978, and later spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands . Taco Bell
1320-524: The COVID-19 pandemic resulted in the entire tournament getting moved to Indiana . In 1995 , UCLA guard Tyus Edney dashed the length of the 94-foot (29 m) court in just over four seconds to make a layup that gave the Bruins a 75–74 win over Missouri , which sustained UCLA's run to the national title . In 2001 , it was the site of the closest first-round day at a single host location, with
1375-680: The Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights. Taco Bell agreed to meet all the coalition's demands to improve wage and working conditions for Florida tomato pickers in its supply chain. After four years of boycott, Taco Bell and Yum! Brands agreed to make an agreement called the CIW-Yum agreement with representatives of CIW at Yum! Brands headquarters. Taco Bell began experimenting with fast-casual and urban concepts when it created U.S. Taco Co. and Urban Taproom in 2014 reflecting
1430-630: The Hot 'n Now chain was acquired. Taco Bell sold Hot 'n Now to a Connecticut company in 1997. In 1991, Taco Bell opened the first Taco Bell Express in San Francisco . Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports. Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in Clayton, North Carolina . The chain has since co-branded with Pizza Hut and Long John Silver's as well. In 1997, PepsiCo experimented with
1485-824: The Mississippi River - the 270th to open, store #258 - opened at 2050 East Main Street in Springfield, Ohio , on September 20, 1968. Original Taco Bells only featured walk-up windows without indoor seating or drive-thru service and former original Taco Bell locations still survive while having been repurposed, frequently as other Mexican restaurants. As of 2024, nine locations remain in the original Mission style as Taco Bell, all of which are in California, Arizona, Colorado and Hawaii. In 1970, Taco Bell went public with 325 restaurants. The corporate office has had
1540-512: The U.S. and Serbia . The arena's predecessor on campus was Bronco Gymnasium, which opened in the mid-1950s, during the junior college era. Its last varsity basketball game was the regular season finale in 1982 on February 27, against rival Idaho , ranked ninth in the AP ;poll . Sold out two weeks in advance, the Saturday night game had a record attendance of 3,946; the capacity of
1595-663: The naming rights to the Boise State Pavilion in Boise, Idaho , and renamed the stadium Taco Bell Arena . Also, in 2004, Mountain Dew offered Taco Bell stores the exclusive right to carry Mountain Dew Baja Blast , a tropical lime flavor of the popular soft drink. In 2005, Taco Bell released the menu item called the Crunchwrap Supreme . In 2007, Taco Bell first offered the "Steal a Base, Steal
1650-473: The rap music style commercial shows a group of friends gathering change as they drive toward Taco Bell. The commercial represents Taco Bell's first foray into movie theater advertising, featuring the ad during the opening previews of Transformers: Revenge of the Fallen and Public Enemies as well as screens in some movie theater lobbies. On July 1, 2009, Taco Bell replaced 20-year sponsor McDonald's as
1705-508: The A.M. Crunchwrap, Cinnabon Delights, Breakfast Burrito, A.M. Grilled Sausage Flatbread Melt, Hash Browns, Coffee and Orange Juice. The ad–campaign, which began March 27, used twenty-five men who were named Ronald McDonald, a reference to the famous clown mascot of McDonald's . Another commercial advertisement for the Waffle Taco features the narrator singing, "I've been eating Egg McMuffins since 1984. But when I saw Taco Bell made
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1760-542: The Broncos were members, the venue hosted four Big Sky Conference men's basketball tournaments : 1985 , 1989 , 1990 , and 1994 . In those four tourneys, BSU made the finals in 1989 and won the title in 1994 . ExtraMile Arena has been a familiar site for early-round NCAA tournament games, hosting first and second round competition nine times ( 1983 , 1989 , 1992 , 1995 , 1998 , 2001 , 2005 , 2009 , and 2018 ). It had been scheduled to return in 2021 , but
1815-706: The Cheddar Habanero Quesarito, a quesadilla shelled burrito. In April 2017, Taco Bell announced that it will begin testing the Naked Breakfast Taco in Flint, Michigan in mid-April. The breakfast taco, which uses a fried egg as the shell for potato bites, nacho cheese, shredded cheddar, and bacon or sausage crumble. In 2017, the company released the Naked Chicken Chalupa that uses a chalupa shell made from chicken, using
1870-543: The Taco Bell Corporate Office at 1 Glen Bell Way in Irvine, California and is currently stored intact on the corporate parking lot premises and known as "Taco Bell Numero Uno". In 1964, the first franchisee was purchased by former police officer Kermit Bekke. This location, located at 1654 W Carson Street in Torrance, California , had its grand opening on May 28, 1965. Bekke sold his franchise
1925-488: The United States, to be celebrated in 20 countries. In January 2019, Taco Bell nearly doubled its television advertising spending to US$ 64 million. In September 2019, Taco Bell revamped its menu for the fall season. In July 2020, Taco Bell announced the Grilled Cheese Burrito. The burrito is a recurring menu item that occasionally reappears for a limited time. In January 2021, Taco Bell announced
1980-539: The chain announced it was expanding its test market of "Waffle Tacos" to ≈100 restaurants in Fresno, California , Omaha, Nebraska , and Chattanooga, Tennessee , beginning on August 8 of that year. The Waffle Taco included scrambled eggs, sausage, and a side of syrup. It was the top–selling item during breakfast hours at the five Southern California restaurants where they had been test–released earlier in 2013. The breakfast menu started on March 27, 2014. Other items include:
2035-684: The chain itself. In February 2014, Taco Bell made its hot sauces available at grocery stores, sold in bottles. These would be followed by further grocery store products including chips in May 2018 and shredded cheese in 2019. In September 2016, Taco Bell opened a pop-up in New York City in the SoHo, Manhattan area called the Taco Bell VR Arcade. Taco Bell and VR fans could demo PlayStation VR , games, and food. In 2016, Taco Bell built
2090-503: The city's three public high schools . That August, it hosted an eight-day Billy Graham Crusade, and its first significant sporting event was the NCAA basketball tournament in March 1983 . In April 2017, Boise State ended their wrestling program, which had been using the arena as its home venue. The BSU Pavilion received its first naming rights sponsorship in June 2004 with Taco Bell ,
2145-484: The company app. For the cost of $ 10, a customer can order one of seven different tacos each day for 30 consecutive days. In 2023, the company test-marketed a vegan Crunchwrap Supreme in Los Angeles, New York, and Orlando to gauge the potential of a national roll out. Bon Appétit tested a vegan Crunchwrap alongside a non-vegan Crunchwrap purchased at the store in midtown Manhattan and said "the differences between
2200-604: The company usually spends on an advertising program. The various campaigns came shortly before the company began its official response to the suit in the United States District Court for the Central District of California and were designed to bring public opinion into their camp. Various analysts stated that the company would have been better off using a grass-root campaign that involved in store advertising and other non-broadcast media. The suit
2255-682: The fast-food partner of the NBA . Taco Bell and the NBA agreed on a 4-year deal allowing them to advertise on ABC , TNT , and ESPN , and NBA-themed promotions. On July 21, 2009, Gidget , the Chihuahua featured in Taco Bell ads in the late 1990s, was euthanized after suffering a stroke. She was 15 years old. 2009 commercials for the "Frutista Freeze" frozen drink feature Snowball , an Eleonora cockatoo noted for his ability to dance to human music. In an effort to promote its $ 2 Meal Deals, Taco Bell started
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2310-523: The filling has always been a mixture of 88% beef and various spices and binders and nothing else. The ad followed several full-page print ads in the New York Times and other newspapers that featured the headline "Thank you for suing us." Additionally, the chain added a new social campaign using Twitter and Facebook . The company invested heavily in the campaign, spending more than $ 3 million ( USD ) putting out its message—about 20 percent more than
2365-468: The former baseball infield, west of the arena. The baseball field was not rebuilt as BSU dropped baseball as a varsity sport following the 1980 season. During their final season, the Broncos played home games at Borah Field (now Wigle Field ) at Borah High School , four miles (6 km) west of campus. The arena opened 42 years ago in 1982 as the BSU Pavilion ; its first event was commencement on May 16, followed by graduation ceremonies for
2420-470: The four games on March 15 decided by a combined total of seven points. One was Hampton 's 58–57 upset of #2 seed Iowa State — only the fourth #15 seed to advance since the tournament expanded from 53 to 64 teams in 1985 . Taco Bell Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California . Taco Bell
2475-617: The gym at the time was listed at 3,682. Long in the planning stages, the architects were Cline, Smull, Hamill and Associates of Boise, selected in October 1978. Ground was broken for the arena in February 1980, directly north of the Bronco Gym. Construction displaced the tennis courts and the right field area of the baseball field, currently the site of the auxiliary gym on the west side of the arena. Eight tennis courts were rebuilt on
2530-427: The majority of their stores of this – leading to numerous complaints on its social media accounts and news sites from disappointed consumers who were unable to obtain the new taco. On July 23, 2013, Taco Bell announced they were discontinuing the sale of kids' meals and accompanying toys at all of their U.S.–based restaurants by January 2014. Some outlets ceased their sale as early as July 2013. On August 6, 2013,
2585-570: The recycling company TerraCycle, aiming to reduce the environmental pollution. In August 2021, Taco Bell announced the Crispy Chicken Sandwich Taco. On April 18, 2022, Taco Bell announced that Mexican Pizza will return to its menu on May 19, after having previously been discontinued in November 2020. On January 6, 2022, Taco Bell launched a digital taco subscription service called the Taco Lover's Pass through
2640-445: The return of potatoes to the menu after a brief discontinuation in August 2020 in efforts to streamline processes in their restaurants in response to the COVID-19 pandemic . In addition to the potatoes, the company had announced plans to expand their vegetarian menu by introducing Beyond Meat as a plant-based vegetarian customization option. In April 2021, Taco Bell said that it will start reusing hot sauce packets in partnership with
2695-403: The semifinals. Conference membership remained at eight and the tournament format was unchanged, with an exception; the site was predetermined, rather than awarded to the regular season champion. The top six teams from the regular season participated, and the top two earned byes into the semifinals. The remaining four played in the quarterfinals, and the top seed met the lowest remaining seed in
2750-455: The tacos were made. He took what he had learned and opened a new stand in 1951. The name underwent several changes, from Taco-Tia through El Taco, before settling on Taco Bell. Glen Bell opened the first Taco Bell in 1962 at 7112 Firestone Boulevard in Downey, California . Currently, there is a Taco Bell location across the street at 7127 Firestone Blvd, in Downey. The original location was
2805-424: The two were also genuinely difficult to discern." On August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings . Replacing the old Why Pay More menu, Dollar Cravings currently contains thirteen food items all priced at a United States dollar . It was renamed "Cravings Value Menu", when prices were increased on some of the items. In April 2019, they introduced a "loaded nacho taco" for
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#17327811664312860-452: Was created by celebrity chef Lorena Garcia , and featured the addition of: Black Beans ; Cilantro Rice; Citrus & Herb Marinated Chicken; and Cilantro Dressing. The Cool Ranch Doritos Taco , became available to order on March 7, 2013. Shortly before its release, Taco Bell launched a promotion advertising that fans could get the new flavor at its stores a day early if they "just asked" on March 6. However, they neglected to inform
2915-406: Was eventually withdrawn, and the company continued its advertising response by publicly requesting an apology from the suing firm of Beasley Allen. Analyst Laura Ries, of marketing strategy firm Ries & Ries, stated she believed Taco Bell's latest response was a mistake. She commented that reviving memories of a suit that the majority of the public had forgotten after the initial burst of publicity
2970-539: Was founded by Glen Bell , an entrepreneur who first opened a hot dog stand called Bell's Drive-In, in San Bernardino, California , in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos . Bell attempted to reverse-engineer the recipe, and eventually the owners allowed him to see how
3025-539: Was the wrong strategy from Taco Bell. In March 2012, Taco Bell teamed up with Frito-Lay and created the Doritos Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell. In May 2012, Taco Bell released a drink named Mountain Dew A.M, a mixture of Mountain Dew and orange juice. On June 6, 2012, Taco Bell announced it would be testing a new "Cantina Menu" with upscale items in their Kentucky and California restaurants. The new menu
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