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46-408: The Golden Arches are the symbol of McDonald's , the global fast food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in

92-407: A "symbol-using, symbol making, and symbol misusing animal" to suggest that a person creates symbols as well as misuses them. One example he uses to indicate what he means by the misuse of the symbol is the story of a man who, when told that a particular food item was whale blubber, could barely keep from throwing it up. Later, his friend discovered it was actually just a dumpling. But the man's reaction

138-586: A McDonald's franchise in Ottawa, referred to as the Rideau McDonald's due to its location at 99 Rideau , was closed indefinitely after the franchise owners chose to not renew their lease. The Rideau McDonald's had been dubbed as the "World's Worst McDonald's" by the Toronto Star due to its reputation of being a "flashpoint for crime". In April 2019, Ottawa Police Chief, Charles Bordeleau , wrote

184-423: A direct bearing on the interviewing process and their choice of Meston: the first architect they interviewed objected to the arches the brothers wanted; a second wanted to change the arches; a third, prominent Los Angeles architect Douglas Honnold, said that if the brothers were going to tell him what to do they would be better off doing it themselves. Along with their practical knowledge, the brothers brought Meston

230-608: A hangar. The form was one of many advanced engineering solutions, including folded plate roofs, that were in common currency." The first franchised outlet bearing Meston's design opened in May 1953 in Phoenix, Arizona . Subsequent franchisees of the McDonald brothers were also required to use Meston's design, although Meston adapted the plans for each to the conditions and building codes of each site. In 1962, seeking to upgrade its image,

276-509: A letter to McDonald's Canada CEO, stating that "Officers of the Ottawa Police Service attend this location on a daily basis to address issues including vagrancy, liquor licence violations, illicit drug use, and incidents of violence," and that he believed the 99 Rideau location was "breaching your standards of operation". In response, McDonald's Canada reduced the restaurants hours from 24 hours to 6 am to 10 pm. In January 2023,

322-686: A means of complex communication that often can have multiple levels of meaning. Symbols are the basis of all human understanding and serve as vehicles of conception for all human knowledge. Symbols facilitate understanding of the world in which we live, thus serving as the grounds upon which we make judgments. In this way, people use symbols not only to make sense of the world around them but also to identify and cooperate in society through constitutive rhetoric . Human cultures use symbols to express specific ideologies and social structures and to represent aspects of their specific culture. Thus, symbols carry meanings that depend upon one's cultural background. As

368-487: A neon McDonald's sign with white arches. Also, a recently built McDonald's in Bruges , Belgium, has white arches. In 2017, McDonald's China Division was renamed to Golden Arches while keeping the restaurant's name as McDonald's. McDonald's spokesperson explained that the rename was due to McDonald's Corporation sold bulk of its China Division to CITIC Group and Carlyle Capital . In 2018 and again in 2019, McDonald's turned

414-552: A particular symbol's apparent meaning. Consequently, symbols with emotive power carry problems analogous to false etymologies . The context of a symbol may change its meaning. Similar five-pointed stars might signify a law enforcement officer or a member of the armed services , depending upon the uniform . Symbols are used in cartography to communicate geographical information (generally as point, line, or area features). As with other symbols, visual variables such as size, shape, orientation, texture, and pattern provide meaning to

460-481: A result, the meaning of a symbol is not inherent in the symbol itself but is culturally learned. Heinrich Zimmer gives a concise overview of the nature, and perennial relevance, of symbols. Concepts and words are symbols, just as visions, rituals, and images are; so too are the manners and customs of daily life. Through all of these, a transcendent reality is mirrored. There are so many metaphors reflecting and implying something which, though thus variously expressed,

506-468: A rough sketch of two half-circle arches drawn by Richard. The idea of an arch had struck Richard as a memorable shape to make their stand more visible. After considering one arch parallel to the front of the building, he had sketched two half-circles on either side of the stand. Meston, together with his assistant Charles Fish, responded with a design which included two 25-foot (7.6 m) yellow sheet-metal arches trimmed in neon, called "golden arches" even at

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552-554: A sacrament'; these meanings were lost in secular contexts. It was during the Renaissance in the mid-16th century that the word took on the meaning that is dominant today, that of 'a natural fact or object evoking by its form or its nature an association of ideas with something abstract or absent'; this appears, for example, in François Rabelais , Le Quart Livre , in 1552. This French word derives from Latin, where both

598-438: A symbol always "points beyond itself" to something that is unquantifiable and mysterious; symbols open up the "depth dimension of reality itself". Symbols are complex, and their meanings can evolve as the individual or culture evolves. When a symbol loses its meaning and power for an individual or culture, it becomes a dead symbol. When a symbol becomes identified with the deeper reality to which it refers, it becomes idolatrous as

644-401: Is ineffable, though thus rendered multiform, remains inscrutable. Symbols hold the mind to truth but are not themselves the truth, hence it is delusory to borrow them. Each civilisation, every age, must bring forth its own." In the book Signs and Symbols , it is stated that A symbol   ... is a visual image or sign representing an idea – a deeper indicator of universal truth. Semiotics

690-597: Is substituted for another in order to change the meaning. In other words, if one person does not understand a certain word or phrase, another person may substitute a synonym or symbol in order to get the meaning across. However, upon learning the new way of interpreting a specific symbol, the person may change his or her already-formed ideas to incorporate the new information. Jean Dalby Clift says that people not only add their own interpretations to symbols, but they also create personal symbols that represent their own understanding of their lives: what she calls "core images" of

736-745: Is the Canadian master franchise of the fast-food restaurant chain McDonald's , owned by the American parent McDonald's Corporation. One of Canada's largest fast-food restaurant chains, the franchise sells food items – including hamburgers, chicken, French fries and soft drinks – all across the country. McDonald's is known for its high fat and calorie foods . McDonald's was Canada's largest food-service operator before being overtaken by Tim Hortons in 2005. The logo of McDonald's in Canada can be identified by

782-513: Is the study of signs, symbols, and signification as communicative behavior. Semiotics studies focus on the relationship of the signifier and the signified, also taking into account the interpretation of visual cues, body language, sound, and other contextual clues. Semiotics is linked with linguistics and psychology. Semioticians not only study what a symbol implies but also how it got its meaning and how it functions to make meaning in society. For example, symbols can cause confusion in translation when

828-540: Is the use of a concrete element to represent a more abstract idea. In cartography , an organized collection of symbols forms a legend for a map. The word symbol derives from the late Middle French masculine noun symbole , which appeared around 1380 in a theological sense signifying a formula used in the Roman Catholic Church as a sort of synonym for 'the credo'; by extension in the early Renaissance it came to mean 'a maxim' or 'the external sign of

874-409: Is used as it is one of the more prominent American corporations that have become global in their reach (along with Coca-Cola and Nike ). The shape and color of the prominent space frame trusses used in the heavy-lift ship VB-10,000 have led some to nickname it the "Golden Arches". [REDACTED] Media related to Golden Arches at Wikimedia Commons Symbol In the arts, symbolism

920-411: The "symbol is taken for reality." The symbol itself is substituted for the deeper meaning it intends to convey. The unique nature of a symbol is that it gives access to deeper layers of reality that are otherwise inaccessible. A symbol's meaning may be modified by various factors including popular usage, history , and contextual intent . The history of a symbol is one of many factors in determining

966-1284: The Golden Arches, which features a maple leaf inserted into the centre of the Golden Arches; subsuming a Canadian national symbol into its corporate symbol. The McDonald's arches in Sedona, Arizona , were made turquoise when the yellow color had been deemed by government officials to be contrasting too much against the scenic red rock. As of 2019, seven McDonald's signs only have one arch, including locations in Magnolia, New Jersey ; Winter Haven, Florida ; Montrose, Colorado ; and McDonald's sign in Pine Bluff, Arkansas . The McDonald's restaurant at 610 Del Monte Ave., Monterey, California, has black arches. The McDonald's in North Scottsdale, Arizona, on 18241 N Pima Rd also has black arches. The McDonald's restaurant at 2172 Sunset Blvd. in Rocklin, California, has dark red arches. The restaurant at Champs-Elysées in Paris, France, includes

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1012-410: The arch as an entry, nor are they structural. The architect delineated this formal concept determined by the client in the energetic lines and machine-like surfaces of a popular commercial vernacular style current in the 1940s and 1950s ... Meston's design proved successful as design and icon because of, not in spite of, its commercialism. All restaurants operated by McDonald's Canada use a variation of

1058-459: The arches upside down on its social media accounts in celebration of International Women's Day , changing the "M" to a "W." A McDonald's franchise operated by Patricial Williams in Lynwood, California , also flipped the arches on its sign. This prompted a mild backlash, with some arguing that the move was hypocritical due to the chain's underpaying of employees, and others observing that the "M" in

1104-642: The base of the CN Tower . In 1993, the franchise briefly sold hot dogs outside the venue at reduced prices and in unlabelled carts, which was criticized by the other 25 hot dog vendors. The first PlayPlace opened in Niagara Falls, Ontario in 1995. The flagship location opened in 2013 near the Yonge-Dundas Square in Toronto. Poutine was launched as a menu item nationally in 2013 (it

1150-423: The company sought a new logo. Fred Turner sketched a stylized "V", but the company's head of engineering and design, Jim Schindler, extended the "V" into an "M" resembling a McDonald's store viewed from an angle, with a red isosceles trapezoid "roof" serving as background for lettering. While McDonald's dropped the physical arches from nearly all of its restaurants in the 1960s , the Golden Arches have remained in

1196-664: The company. The first store opened in 1967 in Richmond, British Columbia as the Western Canadian franchisee and operated with the U.S. operations. Cohon was the Eastern Canadian franchise and opened his store in 1968 on Oxford Street West in London, Ontario. In 1971, Cohon merged the two operations to one national operation. Cohon was responsible for developing the eastern Canadian franchises. McDonalds Canada

1242-434: The design stage. His design also included a third, smaller arch sign at the roadside with a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon. According to architectural historian Alan Hess , "Meston and Fish turned the crude half-circle suggested by Richard McDonald's sketch into a tapered, sophisticated parabola, with tense, springing lines conveying movement and energy." In

1288-408: The logo could just as easily stand for "men" as it could for "McDonald's." The term "Golden Arches" is sometimes used as metonym , symbolizing capitalism and globalization . In phrases such as the " Golden Arches Theory of Conflict Prevention ", it is asserted that "No two countries that both had McDonald's had fought a war against each other since each got its McDonald's". McDonald's Golden Arches

1334-469: The logo, and as a commonly understood term for the company. This was partially due to Louis Cheskin 's argument that the arches, which he likened to "mother McDonald's breasts", had " Freudian applications to the subconscious mind of the consumer and were great assets in marketing McDonald's food." Alan Hess summarized the arch's origin in Googie architecture and ultimate significance as follows: The arch

1380-491: The masculine noun symbolus and the neuter noun symbolum refer to "a mark or sign as a means of recognition." The Latin word derives from Ancient Greek : σύμβολον symbolon , from a verb meaning 'put together', 'compare', alluding to the Classical practice of breaking a piece of ceramic in two and giving one half to the person who would receive a future message, and one half to the person who would send it: when

1426-852: The person. Clift argues that symbolic work with these personal symbols or core images can be as useful as working with dream symbols in psychoanalysis or counseling. William Indick suggests that the symbols that are commonly found in myth, legend, and fantasy fulfill psychological functions and hence are why archetypes such as "the hero", "the princess" and "the witch" have remained popular for centuries. Symbols can carry symbolic value in three primary forms: Ideological, comparative, and isomorphic. Ideological symbols such as religious and state symbols convey complex sets of beliefs and ideas that indicate "the right thing to do". Comparative symbols such as prestigious office addresses, fine art, and prominent awards indicate answers to questions of "better or worse" and "superior or inferior". Isomorphic symbols blend in with

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1472-400: The program, McDonald's Canada CEO John Betts stated: "the fact of the matter is we are a big bad company corporate you know, bad company. And these poor maligned employees, are who they are ... This has been an attack on our brand ... This is an attack on our people. It's bullshit." These locations had their permits for the program suspended during the investigation. On May 1, 2023,

1518-687: The red maple leaf on the company's golden arches. The slogans used in Canada are i'm lovin' it in English and c'est ça que j'm in French. McDonald's Canadian operations are headquartered in the North York area of Toronto , Ontario. The current president and CEO of McDonald's in Canada is Michèle Boudria. As of 2022, McDonald's Canada had 1,462 stores (including restaurants inside many Walmart Canada locations) in Canada, and more than 90,000 Canadian employees. Chicago -born George Cohon founded

1564-441: The same article Hess added this footnote: "Who first suggested the parabola is unclear. Richard McDonald and George Dexter, the sign contractor who fabricated the first arches, recalled that Dexter came up with the idea and added them to the plans. Charles Fish, who did the working drawings and aided Meston in the design, attributes the idea to his familiarity with the form from a school project in which he used structural parabolas for

1610-545: The same symbol means different things in the source and target languages. A potential error documented in survey translation is the symbol of "x" used to denote "yes" when marking a response in the English language surveys, but "x" usually means "no" in the Chinese convention. Symbols allow the human brain continuously to create meaning using sensory input and decode symbols through both denotation and connotation . An alternative definition of symbol , distinguishing it from

1656-829: The surrounding cultural environment such that they enable individuals and organizations to conform to their surroundings and evade social and political scrutiny. Examples of symbols with isomorphic value include wearing a professional dress during business meetings, shaking hands to greet others in the West, or bowing to greet others in the East. A single symbol can carry multiple distinct meanings such that it provides multiple types of symbolic value. Paul Tillich argued that, while signs are invented and forgotten, symbols are born and die. There are, therefore, dead and living symbols. A living symbol can reveal to an individual hidden levels of meaning and transcendent or religious realities. For Tillich

1702-454: The symbol. According to semiotics , map symbols are "read" by map users when they make a connection between the graphic mark on the map (the sign ), a general concept (the interpretant ), and a particular feature of the real world (the referent ). Map symbols can thus be categorized by how they suggest this connection: A symbolic action is an action that symbolizes or signals what the actor wants or believes. The action conveys meaning to

1748-448: The term sign was proposed by Swiss psychoanalyst Carl Jung . In his studies on what is now called Jungian archetypes , a sign stands for something known, as a word stands for its referent. He contrasted a sign with a symbol : something that is unknown and that cannot be made clear or precise. An example of a symbol in this sense is Christ as a symbol of the archetype called self . Kenneth Burke described Homo sapiens as

1794-525: The two fit perfectly together, the receiver could be sure that the messenger bearing it did indeed also carry a genuine message from the intended person. A literary or artistic symbol as an "outward sign" of something else is a metaphorical extension of this notion of a message from a sender to a recipient. In English, the meaning "something which stands for something else" was first recorded in 1590, in Edmund Spenser 's Faerie Queene . Symbols are

1840-488: The viewers. Symbolic action may overlap with symbolic speech , such as the use of flag burning to express hostility or saluting the flag to express patriotism. In response to intense public criticism, businesses, organizations, and governments may take symbolic actions rather than, or in addition to, directly addressing the identified problems. McDonald%27s Canada McDonald's Restaurants of Canada, Limited ( French : Les Restaurants McDonald's du Canada Limitée )

1886-540: The world. In 1952, brothers Richard and Maurice McDonald decided they needed a new building to house their hamburger restaurant in San Bernardino, California . They wanted this building to have an entirely new design which would achieve two goals: even greater efficiency, and an eye-catching appearance. They interviewed at least four architects altogether, finally choosing Stanley Clark Meston , an architect practicing in nearby Fontana, in late 1952. The arches had

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1932-514: Was a direct consequence of the symbol of "blubber" representing something inedible in his mind. In addition, the symbol of "blubber" was created by the man through various kinds of learning . Burke goes on to describe symbols as also being derived from Sigmund Freud 's work on condensation and displacement , further stating that symbols are not just relevant to the theory of dreams but also to "normal symbol systems". He says they are related through "substitution", where one word, phrase, or symbol

1978-453: Was a food sponsor at EXPO 86 with their floating restaurant nicknamed the McBarge . In 1989, McDonald's was awarded the concessionary rights to the newly built SkyDome in Toronto. One of the requirements was to sell hotdogs, resulting in the first time McDonald's sold the product. Part of the stadium also included the largest McDonald's in Canada. The now closed restaurant was located at

2024-507: Was conceived by businessman Richard McDonald, an untrained designer with no knowledge of erudite architectural examples. His intent was pragmatic: to be noticed. This determined its scale, position, and simple shape visible over long distances following the precedent of earlier drive-ins with which he was familiar. To McDonald, the arch was an arbitrary form, without symbolic or historic associations, which he hoped would come to symbolize McDonald's. The arches' position implies no traditional use of

2070-548: Was criticized for its use of the Temporary Foreign Workers Program . These workers could be paid less than other employees, which is attractive to employers wishing to cut costs. Three of its franchises in Victoria, British Columbia were federally investigated for their use of the program. McDonald's Canada also stated that it would conduct a review. In a conference call to the franchisees about

2116-665: Was previously available only in Quebec ). In 2015, the company noted reduced customer traffic. That same year, salads were launched, with sodium and fat content that were comparable to other menu items. Salads were then discontinued during the COVID-19 pandemic in Canada . In 2020, McDonald's partnered with Snapchat, with some job applicants sending 30-second videos through the platform. In 2021, locations in Ontario attached COVID-19 vaccine flyers to takeout orders. McDonald's Canada

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