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Features of the Marvel Universe

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89-616: The comic book stories published by Marvel Comics since the 1940s have featured several noteworthy concepts besides its fictional characters, such as unique places and artifacts. There follows a list of those features. Certain places feature prominently in the Marvel Universe, some real-life, others fictional and unique to the setting; fictional places may appear in conjunction with, or even within, real-world locales. Many Marvel Comics stories are set in New York City , where

178-653: A Once Upon a Time graphic novel was announced for publication in September. With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries. On January 3, 2014, fellow Disney subsidiary Lucasfilm announced that as of 2015, Star Wars comics would once again be published by Marvel. Following

267-414: A Cold War culture that led their creators to revise the superhero conventions of previous eras to better reflect the psychological spirit of their age. Eschewing such comic book tropes as secret identities and even costumes at first, having a monster as one of the heroes, and having its characters bicker and complain in what was later called a "superheroes in the real world" approach, the series represented

356-617: A Marvelcon '76. At the 1975 event, Stan Lee used a Fantastic Four panel discussion to announce that Jack Kirby , the artist co-creator of most of Marvel's signature characters, was returning to Marvel after having left in 1970 to work for rival DC Comics . In October 1976, Marvel, which already licensed reprints in different countries, including the UK, created a superhero specifically for the British market. Captain Britain debuted exclusively in

445-586: A brief time. During his time as president, he appointed his associate editor, prolific writer Roy Thomas , as editor-in-chief. Thomas added "Stan Lee Presents" to the opening page of each comic book. A series of new editors-in-chief oversaw the company during another slow time for the industry. Once again, Marvel attempted to diversify, and with the updating of the Comics Code published titles themed to horror ( The Tomb of Dracula ), martial arts ( Shang-Chi: Master of Kung Fu ), sword-and-sorcery ( Conan

534-541: A cash and stock deal worth approximately $ 4 billion, which if necessary would be adjusted at closing, giving Marvel shareholders $ 30 and 0.745 Disney shares for each share of Marvel they owned. As of 2008, Marvel and its major competitor DC Comics shared over 80% of the American comic-book market. As of September 2010, Marvel switched its bookstore distribution company from Diamond Book Distributors to Hachette Distribution Services . Marvel moved its office to

623-502: A change that proved to be a great success. Marvel often presented flawed superheroes, freaks, and misfits—unlike the perfect, handsome, athletic heroes found in previous traditional comic books. Some Marvel heroes looked like villains and monsters such as the Hulk and the Thing . This naturalistic approach even extended into topical politics. Comics historian Mike Benton also noted: In

712-518: A chord with the older readers, including college-aged adults. In 1965, Spider-Man and the Hulk were both featured in Esquire magazine's list of 28 college campus heroes, alongside John F. Kennedy and Bob Dylan . In 2009, writer Geoff Boucher reflected that, Superman and DC Comics instantly seemed like boring old Pat Boone ; Marvel felt like The Beatles and the British Invasion . It

801-505: A controversial personality, Shooter cured many of the procedural ills at Marvel, including repeatedly missed deadlines. During Shooter's nine-year tenure as editor-in-chief, Chris Claremont and John Byrne 's run on the Uncanny X-Men and Frank Miller 's run on Daredevil became critical and commercial successes. Shooter brought Marvel into the rapidly evolving direct market , institutionalized creator royalties, starting with

890-518: A crossover that allowed Marvel to relaunch some of its flagship characters such as the Avengers and the Fantastic Four , and outsource them to the studios of two of the former Marvel artists turned Image Comics founders, Jim Lee and Rob Liefeld. The relaunched titles, which saw the characters transported to a parallel universe with a history distinct from the mainstream Marvel Universe, were

979-524: A deal brokered by Malibu Comics ' owner Scott Mitchell Rosenberg . Three years later, on November 3, 1994, Rosenberg sold Malibu to Marvel. In purchasing Malibu, Marvel now owned computer coloring technology that had been developed by Rosenberg, and also integrated the Ultraverse line of comics and the Genesis Universe into Marvel's multiverse . Earlier that year, the company secured

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1068-535: A deal with Harvey Comics , whereas Marvel took on the publishing and distribution of Harvey's titles. In late 1994, Marvel acquired the comic book distributor Heroes World Distribution to use as its own exclusive distributor. As the industry's other major publishers made exclusive distribution deals with other companies, the ripple effect resulted in the survival of only one other major distributor in North America, Diamond Comic Distributors Inc. Then, by

1157-459: A flawed humanity in which they bickered, worried about money and behaved more like everyday people than noble archetypes. That series became the first major success of what would become Marvel Comics . The newly naturalistic comics changed the industry. Lee, Kirby, such artists as Steve Ditko , Don Heck , Dick Ayers , John Romita Sr. , Gene Colan , and John Buscema , and eventually writers including Roy Thomas and Archie Goodwin , ushered in

1246-442: A line of digital comics , Marvel AR, a software application that provides an augmented reality experience to readers and Marvel NOW! , a relaunch of most of the company's major titles with different creative teams. Marvel NOW! also saw the debut of new flagship titles including Uncanny Avengers and All-New X-Men . In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With ABC ,

1335-591: A month, maybe more, and ... suddenly we went ... to either eight or 12 books a month, which was all Independent News Distributors would accept from us." The company was briefly renamed to Goodman Comics in 1957 under the distribution deal with Independent News . The first modern comic books under the Marvel Comics brand were the science-fiction anthology Journey into Mystery #69 and the teen-humor title Patsy Walker #95 (both cover dated June 1961), which each displayed an "MC" box on its cover. Then, in

1424-598: A monthly or annual subscription fee. At the December 2007 the New York Anime Fest, the company announcement that Del Rey Manga would published two original English language Marvel manga books featuring the X-Men and Wolverine to hit the stands in spring 2009. In 2009 Marvel Comics closed its Open Submissions Policy, in which the company had accepted unsolicited samples from aspiring comic book artists, saying

1513-469: A new Atlas Comics line, but this lasted only a year and a half. In the mid-1970s a decline of the newsstand distribution network affected Marvel. Cult hits such as Howard the Duck fell victim to the distribution problems, with some titles reporting low sales when in fact the first specialty comic book stores resold them at a later date. But by the end of the decade, Marvel's fortunes were reviving, thanks to

1602-525: A number of different titles. Goodman's business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff. One of these shell companies through which Timely Comics was published was named Marvel Comics by at least Marvel Mystery Comics #55 (May 1944). As well, some comics' covers, such as All Surprise Comics #12 (Winter 1946–47), were labeled "A Marvel Magazine" many years before Goodman would formally adopt

1691-422: A paperback line. Goodman used the name Red Circle Books for the first seven titles plus an additional two later. Most were novels, but there was a smattering of mostly sports-oriented nonfiction. Goodman eventually developed two lines, the 25¢ Lion and the 35¢ Lion Library. The August 5, 1957 issue of Publishers Weekly contained a notice on page 32 of the proposed sale of Lion Books to New American Library , but

1780-589: A position Lee would hold for decades. With the post-war lessening of interest in superheroes, Goodman established a pattern of directing Lee to follow a variety of genres as the market seemed to trend, such as romance in 1948, horror in 1951, Westerns in 1955 and Kaiju monsters in 1958. He could be highly derivative In this regard, such as ordering the title character of Patsy Walker, America's #1 Teenager to have similar crosshatching in her hair as that of Archie Comics ' popular Archie Andrews . The name "Timely Comics" went into disuse after Goodman began using

1869-433: A related ancestor. However, there are also some races that were actually created from the many animals or other lifeforms on Earth. The methods to create these beings vary from scientific to magical and their creators from aliens to humans to demons. A list of these races includes: Some items have been created specifically for the Marvel Universe and many of them carry immense powers: Marvel Comics Marvel Comics

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1958-543: A reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to The Amazing Spider-Man title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other teenager, something with which many readers could identify. Stan Lee and freelance artist and eventual co-plotter Jack Kirby 's Fantastic Four originated in

2047-404: A series of junk bonds that he used to acquire other entertainment companies, secured by MEG stock. Marvel earned a great deal of money with their 1980s children's comics imprint Star Comics and they earned a great deal more money and worldwide success during the comic book boom of the early 1990s, launching the successful 2099 line of comics set in the future ( Spider-Man 2099 , etc.) and

2136-533: A solid success amidst a generally struggling industry. In 1997, Toy Biz bought Marvel Entertainment Group to end the bankruptcy, forming a new corporation, Marvel Enterprises . With his business partner Avi Arad , publisher Bill Jemas , and editor-in-chief Bob Harras , Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line. In 1998, the company launched the imprint Marvel Knights , taking place “with reduced [Marvel] continuity,” according to one history, with better production quality. The imprint

2225-735: A string of hit characters, including Spider-Man , Iron Man , the Hulk , Daredevil , and the X-Men . In fall 1968, Goodman sold Magazine Management to the Perfect Film & Chemical Corporation . Goodman remained as publisher until 1972, which included supporting Lee's decision to disregard the Comics Code Authority 's disallowance of an anti-drug themed story-arc featured in The Amazing Spider-Man requested by

2314-576: A time, drive-in film monsters another time—and even other comic books, particularly the EC horror line. Atlas also published a plethora of children's and teen humor titles, including Dan DeCarlo 's Homer the Happy Ghost (similar to Casper the Friendly Ghost ) and Homer Hooper (à la Archie Andrews ). Atlas unsuccessfully attempted to revive superheroes from late 1953 to mid-1954, with

2403-640: Is a New York City -based comic book publisher , a property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics , and by 1951 had generally become known as Atlas Comics . The Marvel era began in August 1961 with the launch of The Fantastic Four and other superhero titles created by Stan Lee , Jack Kirby , Steve Ditko , and numerous others. The Marvel brand, which had been used over

2492-472: The Hindenburg disaster . In 1939, with the emerging medium of comic books proving hugely popular, and the first superheroes setting the trend, Goodman contracted with newly formed comic book packager Funnies, Inc. to supply material for a test comic book, Marvel Comics #1, cover-dated October 1939 and published by his newly formed Timely Publications . It featured the first appearances of

2581-576: The X-Men: The Animated Series which was aired on Fox Kids , they later released Spider-Man: The Animated Series on the network as well. In 1993, Marvel teamed up with Thomas Nelson to create Christian media genre comics, including a Christian superhero named The Illuminator, they made adaptions of Christian novels too, including In His Steps , The Screwtape Letters , and The Pilgrim's Progress . In 1996, Marvel had some of its titles participate in " Heroes Reborn ",

2670-507: The American News Company —which shortly afterward lost a Justice Department lawsuit and discontinued its business. Atlas was left without distribution and was forced to turn to Independent News , the distribution arm of its biggest rival, National (DC) Comics , which imposed draconian restrictions on Goodman's company. As then-Atlas editor Stan Lee recalled in a 1988 interview, "[We had been] turning out 40, 50, 60 books

2759-610: The Comics Code Authority (CCA) approval seal, due to the violence depicted in the issue. The CCA, which governed the content of American comic books, rejected the issue, requiring that changes be made. Instead, Marvel simply stopped submitting comics to the CCA. It then established its own Marvel Rating System for comics. Marvel also created new imprints , such as MAX (an explicit-content line) and Marvel Adventures (developed for child audiences). The company also created an alternate universe imprint, Ultimate Marvel , that allowed

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2848-515: The Epic Comics imprint for creator-owned material in 1982; introduced company-wide crossover story arcs with Contest of Champions and Secret Wars ; and in 1986 launched the ultimately unsuccessful New Universe line to commemorate the 25th anniversary of the Marvel Comics imprint. Star Comics , a children-oriented line differing from the regular Marvel titles, was briefly successful during this period, although hampered by legal action by

2937-647: The Silver Surfer , and such memorable antagonists as Doctor Doom , Magneto , Galactus , Loki , the Green Goblin , and Doctor Octopus , all existing in a shared reality known as the Marvel Universe , with locations that mirror real-life cities such as New York, Los Angeles and Chicago. Marvel even lampooned itself and other comics companies in a parody comic, Not Brand Echh (a play on Marvel's dubbing of other companies as "Brand Echh", à la

3026-522: The US Department of Health, Education and Welfare , which discredited the censor. Two years later he founded a new comics company, Seaboard Periodicals , which published under a new Atlas Comics imprint and is known to collectors as " Atlas/Seaboard Comics ". It shut down the following year. Perfect Film & Chemical renamed itself Cadence Industries in 1973, the first of many post-Goodman changes, mergers, and acquisitions that led to what became

3115-489: The United States Department of Health, Education, and Welfare approached Marvel Comics editor-in-chief Stan Lee to do a comic book story about drug abuse. Lee agreed and wrote a three-part Spider-Man story portraying drug use as dangerous and unglamorous. However, the industry's self-censorship board, the Comics Code Authority , refused to approve the story because of the presence of narcotics, deeming

3204-506: The science fiction magazine Marvel Science Stories and the jungle-adventure title Ka-Zar , starring its Tarzan-like namesake. These were published under a variety of names, all owned by Goodman and sometimes marked as " Red Circle ". In 1937, returning from his honeymoon in Europe, Goodman and his wife had tickets on the Hindenburg , but were unable to secure seats together, so they took alternative transportation instead, avoiding

3293-413: The 21st-century corporation Marvel Entertainment Group . Goodman's Magazine Management Company also published such men's adventure magazines as Bachelor , For Men Only , Male , Stag and Swank , edited during the 1950s by Noah Sarlat. As well, there was such ephemera as a one-shot black-and-white "nudie cutie" comic, The Adventures of Pussycat (Oct. 1968), that reprinted some stories of

3382-553: The American Comic Book Revolution . Bloomsbury. ... worked for Independent News [partly founded by Eastern Distributing founder Paul Sampliner] alongside future [Archie Comics] publishers and rivals John Goldwater and Louis Silberkleit [as well as with] Frank Armer, who helped distribute Harry Donenfeld 's Detective Comics . In 1932, Goodman and Silberkleit left Independent News, borrowed money, and formed Western Fiction Publishing, where they published

3471-466: The Atlas years, allowing him now to release as many titles as demand warranted. Late that year, he sold Marvel Comics and its parent company, Magazine Management , to the Perfect Film & Chemical Corporation (later known as Cadence Industries) , though he remained as publisher. In 1969, Goodman finally ended his distribution deal with Independent by signing with Curtis Circulation Company . In 1971,

3560-570: The Barbarian in 1970, Red Sonja ), satire ( Howard the Duck ) and science fiction ( 2001: A Space Odyssey , " Killraven " in Amazing Adventures , Battlestar Galactica , Star Trek , and, late in the decade, the long-running Star Wars series). Some of these were published in larger-format black and white magazines, under its Curtis Magazines imprint. Marvel was able to capitalize on its successful superhero comics of

3649-577: The Barbarian title was canceled in 1993 after 275 issues, while the Savage Sword of Conan magazine had lasted 235 issues. Marvel published additional titles including miniseries until 2000 for a total of 650 issues. Conan was picked up by Dark Horse Comics three years later. In a cross-promotion, the November 1, 2006, episode of the CBS soap opera Guiding Light , titled "She's a Marvel", featured

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3738-799: The Galaxy . Its stable of well-known supervillains includes Doctor Doom , Magneto , Green Goblin , Kingpin , Red Skull , Loki , Ultron , Thanos , Kang the Conqueror , Venom , and Galactus . Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe , with most locations mirroring real-life places; many major characters are based in New York City. Additionally, Marvel has published several licensed properties from other companies. This includes Star Wars comics , twice from 1977 to 1987 , and again since 2015 . Pulp-magazine publisher Martin Goodman created

3827-579: The Human Torch (art by Syd Shores and Dick Ayers , variously), the Sub-Mariner (drawn and most stories written by Bill Everett ), and Captain America (writer Stan Lee , artist John Romita Sr. ). Atlas did not achieve any breakout hits and, according to Stan Lee, survived chiefly because it produced work quickly, cheaply, and at a passable quality. In 1957, Goodman switched distributors to

3916-760: The Sports Illustrated Building in October 2010. Marvel relaunched the CrossGen imprint, owned by Disney Publishing Worldwide , in March 2011. Marvel and Disney Publishing began jointly publishing Disney/Pixar Presents magazine that May. Marvel discontinued its Marvel Adventures imprint in March 2012, and replaced them with a line of two titles connected to the Marvel Universe TV block . Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics,

4005-520: The UK, and later appeared in American comics. During this time, Marvel and the Iowa-based Register and Tribune Syndicate launched a number of syndicated comic strips — The Amazing Spider-Man , Howard the Duck , Conan the Barbarian , and The Incredible Hulk . None of the strips lasted past 1982, except for The Amazing Spider-Man , which is still being published. In 1978, Jim Shooter became Marvel's editor-in-chief. Although

4094-531: The United States after separately moving from their native Vilna , Lithuania , then part of Russian Empire . The family lived at different homes in the New York City borough of Brooklyn . As a young man, Moe traveled around the country during the Great Depression , living in hobo camps. Circa late 1929, future Archie Comics co-founder Louis Silberkleit , then circulation manager at

4183-519: The character Harley Davidson Cooper (played by Beth Ehlers ) as a superheroine named the Guiding Light. The character's story continued in an eight-page backup feature, "A New Light", that appeared in several Marvel titles published November 1 and 8. Also that year, Marvel created a wiki on its Web site. In late 2007 the company launched Marvel Digital Comics Unlimited , a digital archive of over 2,500 back issues available for viewing, for

4272-404: The comics magazine company Timely Comics in 1939. Timely Comics would go on to become Marvel Comics , one of the United States' two largest comic book publishers along with rival DC Comics . Moe Goodman, who would later adopt the name Martin, was the oldest son of 17 recorded children of Isaac Goodman (b. 1872) and Anna Gleichenhaus (b. 1875). His parents were Jewish immigrants who had met in

4361-584: The company later known as Marvel Comics under the name Timely Publications in 1939. Goodman, who had started with a Western pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books. Launching his new line from his existing company's offices at 330 West 42nd Street, New York City, he officially held the titles of editor , managing editor , and business manager , with Abraham Goodman (Martin's brother) officially listed as publisher. Timely's first publication, Marvel Comics #1 ( cover dated Oct. 1939), included

4450-668: The company to reboot its major titles by revising and updating its characters to introduce to a new generation. Some of the company's properties were adapted into successful film franchises, such as the Men in Black film series (which was based on a Malibu book), starting in 1997, the Blade film series, starting in 1998, the X-Men film series, starting in 2000, and the highest grossing series, Spider-Man , beginning in 2002. Marvel's Conan

4539-442: The company's entire publishing line. This branding pattern, being typically either a full-body picture of the characters' solo titles or a collection of the main characters' faces in ensemble titles, would become standard for Marvel for decades. In 1968, while selling 50 million comic books a year, company founder Goodman revised the constraining distribution arrangement with Independent News he had reached under duress during

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4628-506: The context of the story irrelevant. Lee, with Goodman's approval, published the story regardless in The Amazing Spider-Man #96–98 (May–July 1971), without the Comics Code seal. The market reacted well to the storyline, and the CCA subsequently revised the Code the same year. Goodman retired as publisher in 1972 and installed his son, Chip, as publisher. Shortly thereafter, Lee succeeded him as publisher and also became Marvel's president for

4717-476: The creatively daring though commercially unsuccessful Razorline imprint of superhero comics created by novelist and filmmaker Clive Barker . In 1990, Marvel began selling Marvel Universe Cards with trading card maker SkyBox International . These were collectible trading cards that featured the characters and events of the Marvel Universe. The 1990s saw the rise of variant covers , cover enhancements, swimsuit issues , and company-wide crossovers that affected

4806-503: The duo Ziggy Pig and Silly Seal . Goodman hired his wife's 16-year-old cousin, Stanley Lieber, as a general office assistant in 1939. When editor Simon left the company in late 1941, Goodman made Lieber—by then writing pseudonymously as " Stan Lee "—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in World War II . Lee wrote extensively for Timely, contributing to

4895-510: The events of the company-wide crossover " Secret Wars " in 2015, a relaunched Marvel universe began in September 2015, called the All-New, All-Different Marvel . Martin Goodman (publisher) Martin Goodman (also Morris Goodman ; born Moe Goodman ; January 18, 1908 – June 6, 1992 ) was an American publisher of pulp magazines , digest sized magazines, paperback books , men's adventure magazines , and comic books , who founded

4984-526: The first appearance of Carl Burgos ' android superhero the Human Torch , and the first appearances of Bill Everett 's anti-hero Namor the Sub-Mariner , among other features. The issue was a great success; it and a second printing the following month sold a combined nearly 900,000 copies. While its contents came from an outside packager, Funnies, Inc. , Timely had its own staff in place by

5073-402: The following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor discount. In 1973, Perfect Film & Chemical renamed itself as Cadence Industries and renamed Magazine Management as Marvel Comics Group. Goodman, now disconnected from Marvel, set up a new company called Seaboard Periodicals in 1974, reviving Marvel's old Atlas name for

5162-516: The following year. The company's first true editor, writer-artist Joe Simon , teamed with artist Jack Kirby to create one of the first patriotically themed superheroes, Captain America , in Captain America Comics #1 (March 1941). It, too, proved a hit, with sales of nearly one million. Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941. While no other Timely character would achieve

5251-512: The globe logo of the newsstand-distribution company he owned, Atlas, starting with the covers of comic books dated November 1951. This united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications. Throughout the 1950s, the company formerly known as Timely was called Atlas Comics . Goodman, whose business strategy involved using several corporate names for various publishing ventures, sometimes attempted branding his line with

5340-498: The hit characters the Human Torch and the Sub-Mariner , and quickly sold out 80,000 copies. Goodman produced a second printing, cover-dated November 1939, that then sold an approximate 800,000 copies. With a hit on his hands, Goodman began assembling an in-house staff, hiring Funnies, Inc. writer-artist Joe Simon as editor , and Timely's first official employee. Goodman then formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941. Timely Comics became

5429-513: The logo " Red Circle ," which comics historian Les Daniels calls "a halfhearted attempt to establish an identity for what was usually described loosely as 'the Goodman group' ... a red disk surrounded by a black ring that bore the phrase 'A Red Circle Magazine.' But it appeared only intermittently, when someone remembered to put it on [a pulp magazine's] cover. Historian Jess Nevins , conversely, writes that, "Timely Publications [was how] Goodman's group [of companies] had become known; before this, it

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5518-426: The magazine distribution company Eastern Distributing Corporation , hired Goodman for his department, assigning him clients that included publisher Hugo Gernsback . Goodman later became circulation manager himself, but the company went bankrupt in October 1932. Goodman then joined Silberkleit and other investors as part owner of Mutual Magazine Distributors, and was named editor of Silberkleit's new sister company,

5607-442: The mid-1950s to mid-1960s. In addition to men's adventure magazines and Humorama , Goodman also published many other magazines covering a plethora of topics including several male-oriented glossy 5" × 7" digests in the early to mid-1950s (e.g. Focus , Photo , and Eye ) prior to the development of Humorama , as well as many romance, film and television, sports and other general interest magazines spanning several decades. Goodman

5696-495: The middle of the decade, the industry had slumped, and in December 1996 MEG filed for Chapter 11 bankruptcy protection. In early 1997, when Marvel's Heroes World endeavor failed, Diamond also forged an exclusive deal with Marvel —giving the company its own section of its comics catalog Previews . Marvel in the early to mid-1990s expanded their entries in other media, including Saturday-morning cartoons and various comics collaborations to explore new genres. In 1992, they released

5785-469: The most part and expanded into a wider variety of genres than even Timely had published, featuring horror , Westerns , humor, talking animal , men's adventure -drama, giant monster, crime , and war comics , and later adding jungle books, romance titles, espionage , and even medieval adventure, Bible stories and sports. Goodman began using the globe logo of the Atlas News Company,

5874-416: The name in 1961. The company begin identifying the group of its comic division as Marvel Comic Group , on some comics cover-dated November 1948, when the company set up an in-house editorial board to compete with the likes of DC and Fawcett , even though the legal name is still Timely. The post-war American comic market saw superheroes falling out of fashion. Goodman's comic book line dropped them for

5963-522: The name of his very first pulp, and the name of his first publishing company." Birth year also appears as 1910 at "Reading Room Index to the Comic Art Collection, 'Goo' to 'Goodman' " . Michigan State University Libraries Special Collections Division. Archived from the original on September 9, 2010. Birthdate is given as January 8 , likely a typographical error, at Ro, Ronin (2004). Tales to Astonish: Jack Kirby, Stan Lee and

6052-501: The newsstand-distribution company he owned, on comics cover-dated November 1951 even though another company, Kable News , continued to distribute his comics through the August 1952 issues. This globe branding united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications. Atlas, rather than innovate, took a proven route of following popular trends in television and films— Westerns and war dramas prevailing for

6141-410: The overall continuity of the Marvel Universe . In early 1992, seven of Marvel’s prized artists — Todd McFarlane (known for his work on Spider-Man ), Jim Lee ( X-Men ), Rob Liefeld ( X-Force ), Marc Silvestri ( Wolverine ), Erik Larsen ( The Amazing Spider-Man ), Jim Valentino ( Guardians of the Galaxy ), and Whilce Portacio ( Uncanny X-Men ) — left to form Image Comics in

6230-403: The owners of the recently defunct Harvey Comics for purposefully plagiarizing their house style. In 1986, Marvel's parent, Marvel Entertainment Group , was sold to New World Entertainment , which within three years sold it to MacAndrews and Forbes , owned by Revlon executive Ronald Perelman in 1989. In 1991 Perelman took MEG public. Following the rapid rise of this stock, Perelman issued

6319-500: The predominantly child audiences of the medium, thus ushering what Marvel later called the Marvel Age of Comics . Modern Marvel's first superhero team, the titular stars of The Fantastic Four #1 (Nov. 1961), broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed

6408-406: The previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival DC Comics in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel

6497-634: The publisher Newsstand Publications Inc., at 53 Park Place, also known as 60 Murray Street, in Manhattan . Goodman's first publication was the Newsstand Publications pulp magazine Western Supernovel Magazine , premiering with cover-date May 1933. After the first issue he renamed it Complete Western Book Magazine , beginning with cover-date July 1933. Goodman's pulp magazines included All Star Adventure Fiction , Complete Western Book , Mystery Tales , Real Sports , Star Detective ,

6586-432: The publishing company is based. New York is the site of many places important to superheroes: New York is a center of industry, serving as the headquarters for a few Marvel companies: The following prisons are located in outer space: The Earth of Marvel's main continuity (or " Earth-616 ") has contained a number of fictional hidden native humanoid races . Many of these races are genetic offshoots of Homo sapiens or

6675-438: The rise of direct market distribution—selling through those same comics-specialty stores instead of newsstands. Marvel ventured into audio in 1975 with a radio series and a record, both had Stan Lee as narrator. The radio series was Fantastic Four . The record was Spider-Man: Rock Reflections of a Superhero concept album for music fans. Marvel held its own comic book convention , Marvelcon '75, in spring 1975, and promised

6764-615: The sale was never completed. The "Summer 1957 Book Index" in the May 27, 1957 issue included 30 titles to be published by Lion between May and September of 1957, but Goodman ceased publication with the April 1957 titles. Most of the forecast titles eventually appeared between 1957 and 1959 as paperbacks from other publishers, including Signet , Pyramid Books , and Zenith Books. Authors that Lion published included such notables as Robert Bloch , David Goodis and Jim Thompson . The first Lion editor

6853-968: The sexy, tongue-in-cheek secret-agent strip that ran in some of his men's magazines. Marvel/Atlas writers Stan Lee , Larry Lieber and Ernie Hart and artists Wally Wood , Al Hartley , Jim Mooney and Bill Everett and " good girl art " cartoonist Bill Ward contributed. By the late 1960s, these titles had begun evolving into erotic magazines, with pictorials about dancers and swimsuit models replaced by bikinis and discreet nude shots, with gradually fewer fiction stories. Another division, Humorama , published digest-sized magazines of girlie cartoons by Ward, Bill Wenzel and Archie Comics great Dan De Carlo , as well as black-and-white photos of pin-up models including Bettie Page , Eve Meyer , stripper Lili St. Cyr and actresses Joi Lansing , Tina Louise , Irish McCalla , Julie Newmar and others. Titles included Breezy , Gaze , Gee-Whiz , Joker , Stare , and Snappy . They were published from at least

6942-611: The success of these three characters, some notable heroes—many of which continue to appear in modern-day retcon appearances and flashbacks—include the Whizzer , Miss America , the Destroyer , the original Vision , and the Angel . Timely also published one of humor cartoonist Basil Wolverton 's best-known features, " Powerhouse Pepper ", as well as a line of children's talking animal comics featuring characters like Super Rabbit and

7031-433: The then-common phrase "Brand X"). Originally, the company's publications were branded by a minuscule "Mc" on the upper right-hand corner of the covers. However, artist/writer Steve Ditko put a larger masthead picture of the title character of The Amazing Spider-Man on the upper left-hand corner on issue #2 that included the series' issue number and price. Lee appreciated the value of this visual motif and adapted it for

7120-439: The time-consuming review process had produced no suitably professional work. The same year, the company commemorated its 70th anniversary, dating to its inception as Timely Comics , by issuing the one-shot Marvel Mystery Comics 70th Anniversary Special #1 and a variety of other special issues. On August 31, 2009, The Walt Disney Company announced it would acquire Marvel Comics' parent corporation, Marvel Entertainment, for

7209-676: The umbrella name for the several paper corporations that comprised Goodman's comic-book division, which in ensuing decades would evolve into Marvel Comics . In 1941, Timely published its third major character, the patriotic superhero Captain America by Simon and artist Jack Kirby . The success of Captain America #1 (March 1941) led to an expansion of staff, with Simon bringing freelancer Kirby on staff and subsequently hiring inker Syd Shores "to be Timely's third employee." Simon and Kirby departed Timely after 10 issues of Captain America , and Goodman appointed his wife’s cousin, Stan Lee , already there as an editorial assistant, as Timely's editor,

7298-530: The wake of DC Comics ' success in reviving superheroes in the late 1950s and early 1960s, particularly with the Flash , Green Lantern , Batman , Superman , Wonder Woman , Green Arrow , and other members of the team the Justice League of America , Marvel followed suit. In 1961, writer-editor Stan Lee revolutionized superhero comics by introducing superheroes designed to appeal to older readers than

7387-587: The world of [rival DC Comics '] Superman comic books, communism did not exist. Superman rarely crossed national borders or involved himself in political disputes. From 1962 to 1965, there were more communists [in Marvel Comics] than on the subscription list of Pravda . Communist agents attack Ant-Man in his laboratory, red henchmen jump the Fantastic Four on the moon, and Viet Cong guerrillas take potshots at Iron Man. All these elements struck

7476-472: The years and decades, was solidified as the company's primary brand. Marvel counts among its characters such well-known superheroes as Spider-Man , Iron Man , Wolverine , Captain America , Black Widow , Thor , Hulk , Daredevil , Doctor Strange , Black Panther , Captain Marvel , and Deadpool , as well as popular superhero teams such as the Avengers , X-Men , Fantastic Four , and Guardians of

7565-544: Was Arnold Hano . In mid-1961, following rival DC Comics ' successful revival of superheroes a few years earlier, Goodman assigned his comics editor, Stan Lee , to follow the trend again. He said, "Stan, we gotta put out a bunch of heroes. You know, there's a market for it." Lee's wife suggested that Lee experiment with stories he preferred, since he was planning on changing careers and had nothing to lose. In response, Lee and artist Jack Kirby created The Fantastic Four #1 ( cover-dated Nov. 1961), giving their superheroes

7654-522: Was Kirby's artwork with its tension and psychedelia that made it perfect for the times—or was it Lee's bravado and melodrama, which was somehow insecure and brash at the same time? In addition to Spider-Man and the Fantastic Four, Marvel began publishing further superhero titles featuring such heroes and antiheroes as the Hulk , Thor , Ant-Man , Iron Man , the X-Men , Daredevil , the Inhumans , Black Panther , Doctor Strange , Captain Marvel and

7743-487: Was helmed by soon-to-become editor-in-chief Joe Quesada ; it featured tough, gritty stories showcasing such characters as the Daredevil , the Inhumans , and Black Panther . With the new millennium, Marvel Comics emerged from bankruptcy and again began diversifying its offerings. X-Force #116 X-Force #119 (October 2001) was the first Marvel Comics title since The Amazing Spider-Man #96–98 in 1971 to not have

7832-507: Was known as 'Red Circle' because of the logo that Goodman had put on his pulp magazines. ... " The Grand Comics Database identifies 21 Goodman comic books from 1944 to 1959 with Red Circle, Inc. branding, and one 1948 comic under Red Circle Magazines Corp. As the market for pulp magazines waned, Goodman, in addition to comic books, transitioned to conventional magazines—published through a concern dubbed Magazine Management Company at least as far back as 1947 —and in 1949 founded Lion Books,

7921-667: Was married to Jean Davis, with whom he had three children. He died on June 6, 1992, at his home in Palm Beach, Florida , aged 84. Launched pre-1970 1970s and later Birth year given as 1910, Brooklyn, in Daniels, Les (1991). Marvel: Five Fabulous Decades of the World's Greatest Comics' . Harry N. Abrams . p. 17. ISBN   0-8109-3821-9 . Bell, Vassallo note (p. 290), "Daniels's book gets several facts [about Goodman] wrong, including Goodman's date of birth,

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