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74-456: It is usually distinguished from a drive-through , in which drivers line up to make an order at a microphone set up at window height, and then drive to a window where they pay and receive their food. The drivers then take their meals elsewhere to eat. Notably however, during peak periods, patrons may be required to park in a designated parking spot and wait for their food to be directly served to them by an attendant walking to their car, resulting in

148-991: A "Brew Thru" in the U.S. eastern Mid-Atlantic coast, or a " Pony Keg " or "Party Barn" in certain areas; generally illegal in the Northeast and West) During the COVID-19 pandemic , drive-through testing became a common approach around the world for testing people who were potentially infected with the virus. In 2020, drive-through testing facilities were set up in many countries to test whether passengers were infected with COVID-19 (the first being in South Korea). This approached allowed medical workers to process high volumes of tests quickly while reducing exposure and risk of infection between those being tested by keeping patients isolated in their vehicles. The process typically saw patients present their ID before being swabbed while remaining in their vehicles, before driving off once

222-502: A $ 60 million settlement with the suppliers. They stated that it would go to Taco Bell franchisees and TGR would not take any of it. PepsiCo spun out Taco Bell and its other restaurant chains in late 1997 in Tricon Global Restaurants . With the purchase of Yorkshire Global Restaurants, the owners of A&W and Long John Silver's chains, Tricon changed its name to Yum! Brands on May 16, 2002. In March 2005,

296-433: A 400-square-foot (37 m ) building about the size of a two-car garage, and was built with Mission-style arches that covered a walk-up window that served the original menu items: tacos , burritos , tostadas , Chiliburgers and frijoles , all for 19 cents each ($ 2 in 2023 dollars ). The first restaurant closed in 1986, while the building was saved from demolition November 19, 2015, and was moved 45 miles (72 km) to

370-620: A Facebook group in June 2010 to collect signatures on a petition that appeals to the Federal Reserve to produce more two-dollar bills . A large advertising push by Taco Bell had begun in late February 2011 in response to a consumer protection lawsuit filed against the company by an Alabama law firm. The promotion sought to counter allegations that the company falsely advertised the ratio of ingredients in its beef filling for its tacos. The spots featured employees and franchisees stating that

444-664: A McDonald's drive-through, opened at the Nutgrove Shopping Centre in Dublin, Ireland, in 1985. In the US, drive-throughs account for 70 percent of McDonald's business and the average drive-through order is fulfilled in under three and one half minutes. Outside of the US, McDonald's drive-throughs are variously known as "McAuto", "McDrive" and "AutoMac". In 2010, the Casa Linda, Texas, franchise of McDonald's opened

518-768: A Taco" promotion—if any player from either team stole a base in the World Series , the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized. After Jacoby Ellsbury of the Boston Red Sox stole a base in Game 2, the company made good on the promotion on October 30, 2007. The promotion has subsequently been offered in multiple World Series. Taco Bell sponsors

592-560: A Waffle Taco, I figured I would get with the times" set to the tune of " Old MacDonald Had a Farm "— another shot at McDonald's. On April 28, 2014, Taco Bell ridiculed McDonald's for its "out–dated muffins", in a breakfast campaign devised by Taylor. The advertisement stated the claim that the McMuffin belonged in 1984. In October 2014, Taco Bell launched the Pink Strawberry Starburst Freeze beverage for

666-665: A dairy and eggs drive-through service in Redlands, California, in the early 1940s, supplying milk and eggs quickly and efficiently to driving customers; this utilized a dairy conveyor belt that Harold Willis had invented. Some supermarkets offer drive-through facilities for grocery shopping . In the UK, this service was first announced by Tesco in August 2010. In the United States, Crafty's Drive-Buy Grocery Store in Virginia started offering

740-495: A drive-through facility is open and other pedestrian-oriented customer entrances to the business are unavailable or locked, the drive-through facility must serve customers using modes other than a vehicle such as pedestrians and bicyclists." After one year, the Portland law was working well. The Willamette Week tested five locations, and in all cases customers without cars received satisfactory service: McDonald's first opened

814-541: A drive-through/walk-up-only store with no indoor seating although it has a small patio with tables. In 1928, City Center Bank, which became UMB Financial Corporation , president R. Crosby Kemper opened what is considered the first drive-up window. Shortly after the Grand National Bank in St Louis opened up a drive-through, including a slot to the side for night time deposits. Westminster Bank opened

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888-1150: A few days later in Chicago's Wicker Park neighborhood, followed by a location in San Francisco about a month later, located less than a block away from AT&T Park . In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the Las Vegas Strip . The 24-hour restaurant serves alcohol, unique menu items, and features a DJ . It was announced in August 2017 that the store would begin hosting weddings. Taco Bell Cantina currently has locations in San Francisco , Berkeley , Chicago (2 locations), Las Vegas , Austin , Fayetteville , Cincinnati , Cleveland , Atlanta , Newport Beach , San Diego , San Jose , Nashville , with plans to open soon in Somerville , Massachusetts. In March 2020, Taco Bell announced that it would be converting 3 of its suburban stores into Cantinas this year as part of

962-642: A few locations, and previously maintained an office at 2516 Via Tejon in Palos Verdes , then at 2424 Moreton Street in Torrance before settling into Irvine more than 40 years ago in 1976 at 17901 Von Karman Avenue. In 1978, PepsiCo purchased Taco Bell from Glen Bell. Several locations in the Midwestern United States were converted from Zantigo , a Minneapolis , Minnesota -based Mexican chain, which PepsiCo acquired in 1986. In 1990,

1036-505: A limited time. In August 2016, Taco Bell brought back its Pink Strawberry Starburst Freeze. In October 2015, Taco Bell launched a certified vegetarian menu. In August 2016, Taco Bell announced it would begin testing a mashup known as Cheetos Burritos at select Taco Bell restaurants On September 19, 2016, Taco Bell launched Airheads Freeze, a drink inspired by the candy Airheads White Mystery, and allow people to guess its flavor on social media. On September 15, 2016, Taco Bell introduced

1110-583: A market shift due to the popularity of Chipotle Mexican Grill . The menu consisted of tacos with American fillings, and did not sell the food sold in Taco Bell restaurants, such as burritos. It was launched in Huntington Beach, California , in August 2014. U.S. Taco Co. closed on September 15, 2015, so the company could focus on its new similar Taco Bell Cantina concept, which featured special menu items and served alcohol. It opened its first location

1184-637: A new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California , on El Camino Real ( SR 82 ). Close to the time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant which was still open in 2018. In September 2000, up to $ 50 million worth of Taco Bell-branded shells were recalled from supermarkets. The shells contained

1258-427: A perceived relationship between the two service models. Drive-throughs have generally replaced drive-ins in popular culture, and are now found in the vast majority of modern American fast food chains . Sometimes, a store with a drive-through is referred to as a "drive-through", or the term is attached to the service, such as, "drive-through restaurant". or "drive-through bank". Drive-throughs typically have signs over

1332-557: A pop-up hotel called "The Bell: A Taco Bell Hotel and Resort" for one weekend in August. Upon the announcement, the hotel was booked up in two minutes. Taco Bell announced plans to stay in its current corporate headquarters in Irvine until 2030. In 1992, Johnny Cash starred in a television commercial for Taco Bell's value menu. In 1993, Taco Bell was part of product placement for the movie Demolition Man and updated their currently used logo. In March 2001, Taco Bell announced

1406-661: A promotion at home games for both the Portland Trail Blazers and the Cleveland Cavaliers in which everyone in attendance receives a coupon for a free Chalupa if the home team scores 100 points or more. In 2009, Taco Bell introduced a music video style commercial entitled "It's all about the Roosevelts" composed and produced by Danny de Matos at his studio for Amber Music on behalf of DraftFCB Agency. Featuring, Varsity Fanclub's Bobby Edner ,

1480-531: A promotion to coincide with the re-entry of the Mir space station . They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble. No piece of the station struck the target. In 2004, a local Taco Bell franchisee bought

1554-766: A restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest . Due to popularity, the franchise decided to move the restaurant to a lot in South Gate, California , and it opened to the public a year later. The restaurant features Taco Bell's full menu, with outdoor seating, a walk-up window, and a drive-thru, but no indoor seating unlike regular Taco Bell locations. Taco Bell announced plans in November 2017 to open 300 more urban and Cantina-style locations by 2022, with 50 to be located about New York City's five boroughs. In 2019 Taco Bell opened

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1628-733: A similar idea to the Double Down and later that year the Naked Chicken Chips, which are chicken nuggets shaped like chips with nacho cheese. In July 2017, Taco Bell announced a partnership with Lyft in which Lyft passengers in Orange County, California , can request "Taco Mode" on their way to their destination from 9 PM to 2 AM, having a stop at Taco Bell. The program was cancelled after much negative feedback from drivers. On September 21, 2018, Taco Bell announced National Taco Day celebrating its global reach outside of

1702-510: A ski-through called McSki in the ski resort of Lindvallen , Sweden, in 1996. Taco Bell Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California . Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican -inspired foods, including tacos , burritos , quesadillas , nachos , novelty, and speciality items, and

1776-406: A test run. In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered. Taco Bell planned to have a wider roll-out of this functionality in the coming months. Previously, Taco Bell's hot sauces were only available in packets at

1850-499: A two-way speaker system that Harry Snyder invented himself earlier that year. By the 1970s, drive-through service had replaced drive-in restaurants in the United States. The first McDonald's drive-through was created in 1975 in Sierra Vista, Arizona , near Fort Huachuca , a military installation, to serve military members who were not permitted to get out of their cars off-post while wearing fatigues . The original McDonald's

1924-424: A variety of genetically modified corn called StarLink that was not approved for human consumption. StarLink was approved only for use in animal feed because of questions about whether it can cause allergic reactions in people. It was the first-ever recall of genetically modified food (GMO). Corn was not segregated at grain elevators and the miller in Texas did not order that type. In 2001, Tricon Global announced

1998-400: A variety of " value menu " items. As of 2023 , Taco Bell serves over two billion customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees. PepsiCo purchased Taco Bell in 1978, and later spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands . Taco Bell

2072-514: A year and a half later. This location - now The Tamale Man - closed in 1975 when it moved across the street to store #1130 at 1619 W Carson St, which itself would close in the late 1990s and then subsequently be repurposed into Alfredo's Mexican Food. In 1967, the 100th grand opening took place at the location at 400 South Brookhurst in Anaheim , which was later replaced by a new restaurant at 324 South Brookhurst in 1993. The first location east of

2146-418: Is one of the main settings for much of the series. Drive-through A drive-through or drive-thru (a sensational spelling of the word through ), is a type of take-out service provided by a business that allows customers to purchase products without leaving their cars. The format was pioneered in the United States in the 1930s, and has since spread to other countries. A drive-up window teller

2220-521: Is to offer extended service hours and maintain a safe environment for employees, such as a bulletproof walk-up window in high-crime areas. Similar issues can arise in rural areas for people on horseback or in a horse-drawn carriage. On 20 July 2013, a woman was fined for taking her horse inside a McDonald's restaurant in Greater Manchester , United Kingdom, after being refused service at the drive-through. The horse ended up defecating inside

2294-680: The Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights. Taco Bell agreed to meet all the coalition's demands to improve wage and working conditions for Florida tomato pickers in its supply chain. After four years of boycott, Taco Bell and Yum! Brands agreed to make an agreement called the CIW-Yum agreement with representatives of CIW at Yum! Brands headquarters. Taco Bell began experimenting with fast-casual and urban concepts when it created U.S. Taco Co. and Urban Taproom in 2014 reflecting

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2368-630: The Hot 'n Now chain was acquired. Taco Bell sold Hot 'n Now to a Connecticut company in 1997. In 1991, Taco Bell opened the first Taco Bell Express in San Francisco . Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports. Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in Clayton, North Carolina . The chain has since co-branded with Pizza Hut and Long John Silver's as well. In 1997, PepsiCo experimented with

2442-824: The Mississippi River - the 270th to open, store #258 - opened at 2050 East Main Street in Springfield, Ohio , on September 20, 1968. Original Taco Bells only featured walk-up windows without indoor seating or drive-thru service and former original Taco Bell locations still survive while having been repurposed, frequently as other Mexican restaurants. As of 2024, nine locations remain in the original Mission style as Taco Bell, all of which are in California, Arizona, Colorado and Hawaii. In 1970, Taco Bell went public with 325 restaurants. The corporate office has had

2516-714: The naming rights to the Boise State Pavilion in Boise, Idaho , and renamed the stadium Taco Bell Arena . Also, in 2004, Mountain Dew offered Taco Bell stores the exclusive right to carry Mountain Dew Baja Blast , a tropical lime flavor of the popular soft drink. In 2005, Taco Bell released the menu item called the Crunchwrap Supreme . In 2007, Taco Bell first offered the "Steal a Base, Steal

2590-473: The rap music style commercial shows a group of friends gathering change as they drive toward Taco Bell. The commercial represents Taco Bell's first foray into movie theater advertising, featuring the ad during the opening previews of Transformers: Revenge of the Fallen and Public Enemies as well as screens in some movie theater lobbies. On July 1, 2009, Taco Bell replaced 20-year sponsor McDonald's as

2664-508: The A.M. Crunchwrap, Cinnabon Delights, Breakfast Burrito, A.M. Grilled Sausage Flatbread Melt, Hash Browns, Coffee and Orange Juice. The ad–campaign, which began March 27, used twenty-five men who were named Ronald McDonald, a reference to the famous clown mascot of McDonald's . Another commercial advertisement for the Waffle Taco features the narrator singing, "I've been eating Egg McMuffins since 1984. But when I saw Taco Bell made

2738-706: The Cheddar Habanero Quesarito, a quesadilla shelled burrito. In April 2017, Taco Bell announced that it will begin testing the Naked Breakfast Taco in Flint, Michigan in mid-April. The breakfast taco, which uses a fried egg as the shell for potato bites, nacho cheese, shredded cheddar, and bacon or sausage crumble. In 2017, the company released the Naked Chicken Chalupa that uses a chalupa shell made from chicken, using

2812-595: The Taco Bell Corporate Office at 1 Glen Bell Way in Irvine, California and is currently stored intact on the corporate parking lot premises and known as "Taco Bell Numero Uno". In 1964, the first franchisee was purchased by former police officer Kermit Bekke. This location, located at 1654 W Carson Street in Torrance, California , had its grand opening on May 28, 1965. Bekke sold his franchise

2886-510: The UK's first drive-through bank in Liverpool in 1959, soon followed by Ulster Bank opening Ireland's first in 1961 at Finaghy. In recent years, there has been a decline in drive-through banking due to increased traffic congestion and the increased availability of automated teller machines and telephone and internet banking. Many bank buildings now feature drive-through ATMs. Harold Willis and his father, Robert Willis, first incorporated

2960-402: The US took 3 minutes and 15 seconds, with an average of 3.8 cars waiting at any one time. This figure rose to an average of 4 minutes 25 seconds in 2019. If the average motorist avoided idling for just 3 minutes every day of the year, CO 2 emissions would be reduced by 1.4 million tonnes annually, or the equivalent of taking 320,000 cars off the road. In response to emerging evidence of

3034-488: The United States, to be celebrated in 20 countries. In January 2019, Taco Bell nearly doubled its television advertising spending to US$ 64 million. In September 2019, Taco Bell revamped its menu for the fall season. In July 2020, Taco Bell announced the Grilled Cheese Burrito. The burrito is a recurring menu item that occasionally reappears for a limited time. In January 2021, Taco Bell announced

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3108-539: The chain announced it was expanding its test market of "Waffle Tacos" to ≈100 restaurants in Fresno, California , Omaha, Nebraska , and Chattanooga, Tennessee , beginning on August 8 of that year. The Waffle Taco included scrambled eggs, sausage, and a side of syrup. It was the top–selling item during breakfast hours at the five Southern California restaurants where they had been test–released earlier in 2013. The breakfast menu started on March 27, 2014. Other items include:

3182-684: The chain itself. In February 2014, Taco Bell made its hot sauces available at grocery stores, sold in bottles. These would be followed by further grocery store products including chips in May 2018 and shredded cheese in 2019. In September 2016, Taco Bell opened a pop-up in New York City in the SoHo, Manhattan area called the Taco Bell VR Arcade. Taco Bell and VR fans could demo PlayStation VR , games, and food. In 2016, Taco Bell built

3256-484: The company app. For the cost of $ 10, a customer can order one of seven different tacos each day for 30 consecutive days. In 2023, the company test-marketed a vegan Crunchwrap Supreme in Los Angeles, New York, and Orlando to gauge the potential of a national roll out. Bon Appétit tested a vegan Crunchwrap alongside a non-vegan Crunchwrap purchased at the store in midtown Manhattan and said "the differences between

3330-604: The company usually spends on an advertising program. The various campaigns came shortly before the company began its official response to the suit in the United States District Court for the Central District of California and were designed to bring public opinion into their camp. Various analysts stated that the company would have been better off using a grass-root campaign that involved in store advertising and other non-broadcast media. The suit

3404-482: The drive-in restaurant, in which carhops delivered meals. In 1931, a California Pig Stand franchise introduced a drive-through service that bypassed the carhops. The first identified drive-through restaurant was established in 1947 at Red's Giant Hamburg located in Springfield, Missouri . A year later in 1948, Harry and Esther Snyder of the In-N-Out Burger chain built a drive-through restaurant, featuring

3478-482: The drive-through lanes to show customers which lanes are open for business. The types of signage used is usually illuminated so the "open" message can be changed to a "closed" message when the lane is not available. A drive-through restaurant generally consists of: Drive-through designs differ from restaurant to restaurant; however, most drive-throughs can accommodate a queue of four to six passenger cars or trucks simultaneously. Most drive-through lanes are designed so

3552-423: The drive-through to order food. Many establishments refuse drive-through service to pedestrians for safety, insurance, and liability reasons. Cyclists are also usually refused service with the same justification given. However, in the summer of 2009, Burgerville gave use of the drive-through window to bicyclists. Some companies provide a walk-up window instead when a drive-through may not be practical. However,

3626-682: The fast-food partner of the NBA . Taco Bell and the NBA agreed on a 4-year deal allowing them to advertise on ABC , TNT , and ESPN , and NBA-themed promotions. On July 21, 2009, Gidget , the Chihuahua featured in Taco Bell ads in the late 1990s, was euthanized after suffering a stroke. She was 15 years old. 2009 commercials for the "Frutista Freeze" frozen drink feature Snowball , an Eleonora cockatoo noted for his ability to dance to human music. In an effort to promote its $ 2 Meal Deals, Taco Bell started

3700-523: The filling has always been a mixture of 88% beef and various spices and binders and nothing else. The ad followed several full-page print ads in the New York Times and other newspapers that featured the headline "Thank you for suing us." Additionally, the chain added a new social campaign using Twitter and Facebook . The company invested heavily in the campaign, spending more than $ 3 million ( USD ) putting out its message—about 20 percent more than

3774-427: The food is generally brought to the window by a server, called a carhop , and the customer can remain in the parked car to eat. However, during peak periods, to keep the queue down and avoid traffic flow problems, drive-throughs occasionally switch to an "order at the window, then park in a designated space" model where the customer will receive their food from an attendant when it is ready to be served. This results in

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3848-557: The grounds of environmental and health concerns from engine idling. Long drive-through lines in the United States have been reported to cause traffic backups, blocking emergency vehicles and city buses and increasing the risk of collisions and pedestrian injuries. The popularity of Chick-fil-A 's drive-throughs in particular has led to traffic problems, police interventions, and complaints by neighboring businesses in more than 20 states. Some other examples of drive-through businesses include: Pedestrians sometimes attempt to walk through

3922-453: The local municipality for customer transactions. An example is when McDonald's entered a new market in Russia where the majority of families did not own cars, the owners developed the walk-up windows as an alternative. Some establishments may want to use walk-up windows to attract certain customer demographics such as younger customers who need quick service during late night. Another reason

3996-427: The majority of their stores of this – leading to numerous complaints on its social media accounts and news sites from disappointed consumers who were unable to obtain the new taco. On July 23, 2013, Taco Bell announced they were discontinuing the sale of kids' meals and accompanying toys at all of their U.S.–based restaurants by January 2014. Some outlets ceased their sale as early as July 2013. On August 6, 2013,

4070-406: The passenger side, but these lanes are few and usually confined to ordinance compliance situations, as they cannot be used easily by driver-only vehicles. Coffee is often sold through drive-through only coffee shops. According to QSR's 2024 annual survey, Taco Bell was the fastest fast-food chain in the United States regarding drive-thru service time, with an average wait of 194.16 seconds. This

4144-479: The perceived relationship between the two service-types. In the German-speaking world, the term is now often used instead of " drive-through " for that kind of service. In Japan , the term refers to a rest area . In France , this term has become popular because of American movies showing that kind of service, and more recently due to the expansion of fast-food restaurants . The first drive-in restaurant

4218-570: The recycling company TerraCycle, aiming to reduce the environmental pollution. In August 2021, Taco Bell announced the Crispy Chicken Sandwich Taco. On April 18, 2022, Taco Bell announced that Mexican Pizza will return to its menu on May 19, after having previously been discontinued in November 2020. On January 6, 2022, Taco Bell launched a digital taco subscription service called the Taco Lover's Pass through

4292-500: The restaurant which caused distress to other customers. In May 2016, Scott Magee filed a United States federal class action lawsuit pursuing action against McDonald's due to the company being unwilling to serve people who are visually impaired , when only the drive-through lane is open. On 24 May 2018 a law came into effect in Portland, Oregon , requiring multi-modal access to drive-throughs. The new zoning law states, "When

4366-445: The return of potatoes to the menu after a brief discontinuation in August 2020 in efforts to streamline processes in their restaurants in response to the COVID-19 pandemic . In addition to the potatoes, the company had announced plans to expand their vegetarian menu by introducing Beyond Meat as a plant-based vegetarian customization option. In April 2021, Taco Bell said that it will start reusing hot sauce packets in partnership with

4440-428: The role that drive-throughs play in contributing to climate change , Minneapolis banned the construction of new drive-throughs in 2019, while a number of other US cities, including Creve Coeur, MO; Fair Haven, NJ; Long Beach, CA; and Orchard Park, NY, have enacted ordinances to restrict or prohibit fast-food drive-through restaurants. Outside the US, a total of 27 municipalities have banned drive-through restaurants on

4514-434: The service windows and speaker are on the driver's side of the car, for example, in left-hand traffic (right-hand drive) countries such as the UK, Ireland, Australia, India and New Zealand, the windows will be on the right side of the drive-through lane, and vice versa in right-hand traffic (left-hand drive) countries such as North America and mainland Europe. There are a few drive-through lanes designed with service windows on

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4588-635: The service. In 2012, the Dutch chain Albert Heijn introduced a "Pick Up Point" where one can collect groceries bought online. Dairy products were available at a drive-through dairy store (notably the Skinner Dairy shops of North-East Florida or Dairy Barn in Long Island ). Alcoholic beverages have been sold at a drive-through liquor store (called a "Beer Through", a "Cruise Through",

4662-455: The tacos were made. He took what he had learned and opened a new stand in 1951. The name underwent several changes, from Taco-Tia through El Taco, before settling on Taco Bell. Glen Bell opened the first Taco Bell in 1962 at 7112 Firestone Boulevard in Downey, California . Currently, there is a Taco Bell location across the street at 7127 Firestone Blvd, in Downey. The original location was

4736-429: The test was complete. Their results were then typically shared with them either via text message or via their doctor. In recent years, drive-through restaurants and other drive-through facilities have faced increased scrutiny due to the higher levels of emissions that they create – compared to walk-in equivalents. A 2018 study by QSR Magazine found that the average waiting time at a McDonald's drive-through restaurant in

4810-424: The two were also genuinely difficult to discern." On August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings . Replacing the old Why Pay More menu, Dollar Cravings currently contains thirteen food items all priced at a United States dollar . It was renamed "Cravings Value Menu", when prices were increased on some of the items. In April 2019, they introduced a "loaded nacho taco" for

4884-428: The walk-up windows should not be confused with small establishments that customers are lined up for services such as mobile kitchens , kiosks , or concession stands . These walk-up windows are value-added services on top of the full services provided inside the stores. Since the COVID-19 pandemic an increasing number of restaurants, including bakeries and pizzerias, have introduced sliding windows that are licensed by

4958-571: Was Kirby's Pig Stand , which opened in Dallas , Texas , in 1921. In North America , drive-in facilities of all types have become less popular since their heyday in the 1950s and 1960s, with drive-throughs rising to prominence since the 1970s and 1980s. The largest drive-in still in operation is The Varsity of Atlanta , Georgia . As a symbol of the 1950s, a drive-in is featured in many films and TV series about this period. The film American Graffiti (1973) has several scenes in or around Mels Drive-In , while in Happy Days , "Arnold's Drive-In"

5032-464: Was closed down and demolished in 1999 and a new McDonald's replaced it. In 1987, Bob Charles pioneered the concept of the double vehicle drive-through. Charles, a McDonald's franchisee based in Boulder, Colorado, was the first to design and implement this innovation, which resulted in significantly increased per-unit volume. In 1981, Max Hamburgers opened Northern Europe's first drive-in in Piteå . Another early drive-through restaurant in Europe,

5106-452: Was created by celebrity chef Lorena Garcia , and featured the addition of: Black Beans ; Cilantro Rice; Citrus & Herb Marinated Chicken; and Cilantro Dressing. The Cool Ranch Doritos Taco , became available to order on March 7, 2013. Shortly before its release, Taco Bell launched a promotion advertising that fans could get the new flavor at its stores a day early if they "just asked" on March 6. However, they neglected to inform

5180-406: Was eventually withdrawn, and the company continued its advertising response by publicly requesting an apology from the suing firm of Beasley Allen. Analyst Laura Ries, of marketing strategy firm Ries & Ries, stated she believed Taco Bell's latest response was a mistake. She commented that reviving memories of a suit that the majority of the public had forgotten after the initial burst of publicity

5254-417: Was founded by Glen Bell , an entrepreneur who first opened a hot dog stand called Bell's Drive-In, in San Bernardino, California , in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos . Bell attempted to reverse-engineer the recipe, and eventually the owners allowed him to see how

5328-440: Was installed at the Grand National Bank of St. Louis, Missouri , in 1930. The drive-up teller allowed only deposits at that time. Orders are generally placed using a microphone and picked up in person at the window. A drive-through is different from a drive-in in several ways - the cars create a line and move in one direction in drive-throughs, and normally do not park , whereas drive-ins allow cars to park next to each other,

5402-446: Was significantly faster than the overall average of 244.86 seconds. Other chains with relatively fast service times included KFC (206.41 seconds) and McDonald's (271.81 seconds). Chick-fil-A , known for its long lines, had an average service time of 298.27 seconds, but also had an additional wait time of 181.15 seconds, resulting in a total customer wait of approximately 479.42 seconds (8 minutes). In 1921, Kirby's Pig Stand introduced

5476-539: Was the wrong strategy from Taco Bell. In March 2012, Taco Bell teamed up with Frito-Lay and created the Doritos Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell. In May 2012, Taco Bell released a drink named Mountain Dew A.M, a mixture of Mountain Dew and orange juice. On June 6, 2012, Taco Bell announced it would be testing a new "Cantina Menu" with upscale items in their Kentucky and California restaurants. The new menu

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