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Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property , use of its business model , brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement.

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93-666: Elite Pro Basketball League ( EPBL ) is a professional franchise basketball league in India . Elite Pro Basketball Pvt Ltd was incorporated in February 2022 under the directorship of Sunny Bhandarkar and Pranav Prabhu. It is owned and operated by Elite Sports India (ESI). Elite Pro Basketball League replaced UBA Pro Basketball League from 2022. The league currently has sixteen franchised teams. EPBL's first try-out took place at Kotla Vijaya Bhaskara Reddy Indoor Stadium, Hyderabad on 12 May 2022. Over 250 basketball players took part in

186-573: A RoboCop version of Colonel Sanders. Later that year, Sean Astin played a Rudy Ruettiger version of the Colonel to commemorate the beginning of the NFL season. In 2019, a free video game was commissioned by the restaurant chain KFC and released for free called I Love You, Colonel Sanders! A parody of conventional dating sims, the primary objective of the player is to develop a romantic relationship with

279-448: A franchise disclosure document (FDD), no laws require an estimate of franchisee profitability, which depends on how intensively the franchisee "works" the franchise. Therefore, franchisor fees are typically based on "gross revenue from sales" and not on profits realized. See remuneration . Various tangibles and intangibles such as national or international advertising , training and other support services are commonly made available by

372-554: A pressure fryer . Sanders recognized the potential of the restaurant franchising concept, and the first KFC franchise opened in South Salt Lake, Utah , in 1952. When his original restaurant closed, he devoted himself full-time to franchising his fried chicken throughout the country. The company's rapid expansion across the United States and overseas became overwhelming for Sanders. In 1964, then 73 years old, he sold

465-701: A service station in Nicholasville . In 1930, the station closed as a result of the Great Depression . In 1930, the Shell Oil Company offered Sanders a service station in North Corbin, Kentucky , rent free, in return for paying the company a percentage of sales. Sanders began to serve chicken dishes and other meals such as country ham and steaks . Initially he served the customers in his adjacent living quarters before opening

558-514: A "drug cooperative". As he explained to them, they could increase profits by paying less for their purchases, especially if they set up their own manufacturing company. His idea was to market private label products. About 40 druggists pooled $ 4,000 of their own money and adopted the name Rexall . Sales soared, and Rexall became a franchisor. The chain's success set a pattern for other franchisors to follow. Although many business owners did affiliate with cooperative ventures of one type or another, there

651-479: A brief piece of footage of Hammond followed by Macdonald's Colonel declaring his predecessor an impostor. In February 2016, yet another portrayal was introduced with Jim Gaffigan as the Colonel, shown bolting awake in bed and telling his wife about his recurring nightmare of Macdonald's Colonel "pretending to be me". By July 2016, George Hamilton was playing Colonel Sanders, parlaying his famous tan into an advertisement for KFC's "extra crispy" chicken. During

744-483: A courtroom brawl with his own client destroyed his reputation. This period represented a low point for Sanders. As his biographer John Ed Pearce wrote, "[Sanders] had encountered repeated failure largely through bullheadedness, a lack of self-control, impatience, and a self-righteous lack of diplomacy." Following the incident, Sanders was forced to move back in with his mother in Henryville, where he went to work as

837-438: A customer who had a bad experience at one franchise may assume that they will have the same experience at other locations with other services. Distance can make it difficult for firms to detect whether or not the franchises are of poor quality. One way around this disadvantage is to set up extra subsidiaries in each country or state in which the firm expands. This creates a smaller number of franchisees to oversee, which will reduce

930-416: A fair price from the franchisor or sources recommended by the franchisor. A coffee brew, for example, can be readily identified by the trademark if its raw materials come from a particular supplier. If the franchisor requires purchase from her stores, it may come under anti-trust legislation or equivalent laws of other countries. So, too, with purchases such as the uniforms of personnel and signs, as well as

1023-475: A farmhand. In 1902, Sanders's mother married William Broaddus and the family moved to Greenwood, Indiana . Sanders had a tumultuous relationship with his stepfather. In 1903, at age 12, he dropped out of seventh grade (later stating that "algebra's what drove [him] off") and went to live and work on a nearby farm. At age 13, he left home and took a job painting horse carriages in Indianapolis . When he

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1116-410: A fictionalized version of KFC's founder Colonel Sanders, portrayed as an attractive classmate at a cooking school. In December 2020, a fictionalized Colonel Sanders was portrayed by Mario Lopez in the 2020 short film A Recipe for Seduction . The Japanese Nippon Professional Baseball league developed an urban legend of the " Curse of the Colonel ". A statue of Colonel Sanders was thrown into

1209-850: A fireman on the Illinois Central Railroad , and he and his family moved to Jackson, Tennessee . By night, Sanders studied law by correspondence through the La Salle Extension University . Sanders lost his job at Illinois after brawling with a colleague. While Sanders moved to work for the Rock Island Railroad , Josephine and the children went to live with her parents. After a while, Sanders began to practice law in Little Rock , which he did for three years, earning enough in fees for his family to move with him. His legal career ended after

1302-399: A foreign market on its own, as the franchisee is typically responsible for those costs and risks, putting the onus on them to build a profitable operation as quickly as possible. Through franchising, a firm has the potential of building a global presence quickly and also at a low cost and risk. For the franchisee, the primary advantages are access to a well-known brand, support in setting up

1395-520: A former master franchisee of the country's largest franchise system led to a review of the need for franchise law by the Ministry of Economic Development. The New Zealand Government decided there was no case for franchise-specific legislation at that time. This decision was criticised by the opposition, which had initiated the review when in power, and the review process was questioned by a leading academic. The Franchise Association originally supported

1488-450: A franchisor: (a) a royalty for the trademark, (b) reimbursement for the training and advisory services given to the franchisee, and (c) a percentage of the individual business unit's sales. These three fees may be combined in a single 'management' fee. A fee for "disclosure" is separate and is always a "front-end fee". A franchise usually lasts for a fixed time period (broken down into shorter periods, which each require renewal), and serves

1581-399: A great extent. Consequently, franchising was not a growth industry in the United States. It was not until the 1960s and 1970s that people began to take a close look at the attractiveness of franchising. The concept intrigued people with entrepreneurial spirit. However, there were serious pitfalls for investors, which almost ended the practice before it became truly popular. The United States

1674-640: A job cleaning out the ash pans of locomotives from the Northern Alabama Railroad (a division of the Southern Railway) when they had finished their runs. Sanders progressed to become a fireman (steam engine stoker) from the age of 16. He worked the job for nearly three years until he was fired for "insubordination" after he got sick. Sanders found laboring work with the Norfolk and Western Railway from 1909. While working on

1767-568: A laborer on the Pennsylvania Railroad . In 1916, the family moved to Jeffersonville , where Sanders got a job selling life insurance for the Prudential Life Insurance Company . Sanders was eventually fired for insubordination. He moved to Louisville and got a sales job with Mutual Benefit Life of New Jersey. In 1920, at age 30, Sanders established a ferry boat company, which operated a boat on

1860-576: A partnership of Kentucky businessmen headed by John Y. Brown Jr. , a 29-year-old lawyer and future governor of Kentucky, and Jack C. Massey , a venture capitalist and entrepreneur. Sanders became a salaried brand ambassador. The initial deal did not include the Canadian operations, which Sanders retained, nor the franchising rights in the UK, Florida, Utah, and Montana, which Sanders had already sold to others. In 1965, Sanders moved to Mississauga , Ontario ,

1953-696: A restaurant. It was during this period that Sanders was involved in a shootout with Matt Stewart, a local competitor who had painted over a sign directing traffic to Sanders' station. Stewart killed a Shell employee who was with Sanders. and was convicted of murder, eliminating Sanders's competition. Sanders was commissioned as a Kentucky Colonel in 1935 by Kentucky governor Ruby Laffoon . His local popularity grew, and, in 1939, food critic Duncan Hines visited Sanders's restaurant and included it in Adventures in Good Eating , his guide to restaurants throughout

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2046-551: A sales revenue of approximately $ 66.5 billion. In 2016 the majority of franchise brands were retailers with the largest segment being non-food retailing, accounting for 26 percent of brands, a further 19 percent of brands were involved in food retailing, 15 percent of franchisors operated in administration and support services, 10 percent in other services, 7 percent in education and training and 7 percent in rental, hire and real estate services. Franchising in Australia commenced in

2139-412: A significant way in the early 1970s under the influence of the franchised US fast food systems such as KFC , Pizza Hut , and McDonald's . It was however underway prior to this and a decade earlier in 1960 Leslie Joseph Hooker , considered a pioneer of franchising, created Australia's first national real estate agency network of Hooker real estate agencies. In Australia, franchising is regulated by

2232-413: A specific territory or geographical area surrounding its location. One franchisee may manage several such locations. Agreements typically last from five to thirty years, with premature cancellations or terminations of most contracts bearing serious consequences for franchisees. A franchise is merely a temporary business investment involving renting or leasing an opportunity, not the purchase of a business for

2325-640: A suburb of Toronto , to oversee his Canadian franchises and continued to collect franchise and appearance fees both in Canada and in the US. Sanders bought and lived in a bungalow at 1337 Melton Drive in the Lakeview area of Mississauga from 1965 until his death in 1980. In September 1970 he and his wife were baptized in the Jordan River . He also befriended Billy Graham and Jerry Falwell . Sanders remained

2418-744: A supervisor in Seattle until the latter part of 1942. He later ran cafeterias for the government at an ordnance works in Tennessee, followed by a job as assistant cafeteria manager in Oak Ridge, Tennessee . He left his mistress, Claudia Ledington-Price, as manager of the North Corbin restaurant and motel. In 1942, he sold the Asheville business. In 1947, he and Josephine divorced and Sanders married Claudia in 1949, as he had long desired. Sanders

2511-447: A vehicle of success for both a large franchisor and a small franchisee. Thirty-six countries have laws that explicitly regulate franchising, with the majority of all other countries having laws which have a direct or indirect effect on franchising. Franchising is also used as a foreign market entry mode . The boom in franchising did not take place until after World War II . Nevertheless, the rudiments of modern franchising date back to

2604-670: A wagoner (see teamster ) in Cuba being awarded the Cuban Pacification Medal (Army) . He was honorably discharged in February 1907 and moved to Sheffield, Alabama , where his uncle lived. There, he met his brother Clarence, who had also moved there in order to escape their stepfather. The uncle worked for the Southern Railway , and secured Sanders a job there as a blacksmith's helper in the workshops. After two months, Sanders moved to Jasper, Alabama , where he got

2697-570: Is a leader in franchising, a position it has held since the 1930s when it used the approach for fast-food restaurants, food inns and, slightly later, motels at the time of the Great Depression . As of 2005, there were 909,253 established franchised businesses, generating $ 880.9 billion of output and accounting for 8.1 percent of all private, non-farm jobs. This amounts to 11 million jobs, and 4.4 percent of all private sector output. Mid-sized franchises like restaurants, gasoline stations and trucking stations involve substantial investment and require all

2790-437: Is entered into. The code also regulates the content of franchise agreements, for example in relation to marketing funds, a cooling-off period , termination, and the resolution of disputes by mediation . On 1 January 2015, the old Franchising Code was repealed and replaced with a new Franchising Code of Conduct. The new Code applies to conduct on or after 1 January 2015. The new Code: These are significant changes and it

2883-616: Is important that franchisors, franchisees and potential franchises understand their rights and responsibilities under the Code. For further information about the changes to the Code, please see the updated Franchisor Compliance Manual and the Franchisee Manual. The Code explanatory materials are available from the ComLaw website (link is external). New Zealand is served by around 423 franchise systems operating 450 brands, giving it

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2976-437: Is necessary to operate complicated equipment, and the franchisee has to learn on their own from instruction manuals. The training period must be adequate, but in low-cost franchises it may be considered expensive. Many franchisors have set up corporate universities to train staff online. This is in addition to providing literature, sales documents and email access. Also, franchise agreements carry no guarantees or warranties and

3069-518: Is nothing in the world but a damn fried doughball stuck on some chicken. After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby , Sanders began to dress the part, growing a goatee and wearing a black frock coat (later switching to a white suit), a string tie , and referring to himself as "Colonel". His associates went along with the title change, "jokingly at first and then in earnest", according to biographer Josh Ozersky . He never wore anything else in public during

3162-399: Is when the prospective franchisee is also a powerful corporate entity controlling a highly lucrative location and/or captive market (for example, a large sports stadium) in which prospective franchisors must then compete to exclude one another from. However, under specific circumstances like transparency, favourable legal conditions, financial means and proper market research, franchising can be

3255-527: The Louisville Courier-Journal on October 8, 1975, he told journalist Dan Kauffman: My God, that gravy is horrible. They buy tap water for 15 to 20 cents a thousand gallons and then they mix it with flour and starch and end up with pure wallpaper paste. And I know wallpaper paste, by God, because I've seen my mother make it. ... There's no nutrition in it and they ought not to be allowed to sell it. ... [The] crispy [fried chicken] recipe

3348-473: The Middle Ages when landowners made franchise-like agreements with tax collectors , who retained a percentage of the money they collected and turned the rest over. The practice ended around 1562 but spread to other endeavors. For example, in 17th-century England franchisees were granted the right to sponsor markets and fairs or operate ferries . There was little growth in franchising, though, until

3441-633: The Ohio River between Jeffersonville and Louisville. He canvassed for funding, becoming a minority shareholder himself, and was appointed secretary of the company. The ferry was an instant success. Around 1922 he took a job as secretary at the Chamber of Commerce in Columbus, Indiana . He admitted that he was not very good at the job and resigned after less than a year. Sanders cashed in his ferry boat company shares for $ 22,000 ($ 393,000 today) and used

3534-587: The "create-a-wrestler" feature) as part of a product placement deal with KFC. Ray Liotta then portrayed Sanders. Singer Reba McEntire was named as the newest Sanders in January 2018, and made her debut in a commercial promoting the fast food chain's new "Smoky Mountain BBQ" chicken. As of August 2018 , actor Jason Alexander and professional strongman and actor Hafþór Júlíus Björnsson both portray Colonel Sanders. In early 2019, Peter Weller portrayed

3627-413: The "territory" if the franchise is worked according to plan. The franchisee must be seen as an independent merchant. It must be protected by the franchisor from any trademark infringement by third parties. A franchise attorney is required to assist the franchisee during negotiations. Often the training period – the costs of which are in great part covered by the initial fee – is too short in cases where it

3720-525: The Colonel Sanders character back in new television advertisements, played by comedian Darrell Hammond . Some commentators felt the new portrayal was distasteful and disrespectful of the actual man's legacy. In August 2015, KFC launched a new campaign, this time with comedian Norm Macdonald portraying Sanders; the first ad of the campaign makes direct reference to the Hammond campaign, with

3813-686: The English language for the document, as long as the Brazilian party knows English fluently and expressly acknowledges that fact, to avoid translation. The registration accomplishes three things: In Canada, recent legislation has mandated better disclosure and fair treatment of franchisees. The regulations also ensure their right to form associations and launch collective action, even if they signed contracts prohibiting such moves. Franchising in Canada involves 1,300 brands, 80,000 franchise units accounting for about 20% of all consumer spending . China has

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3906-550: The Franchising Code of Conduct, a mandatory code of conduct concluded under the Trade Practices Act 1974 . The ACCC regulates the Franchising Code of Conduct, which is a mandatory industry code that applies to the parties to a franchise agreement. This code requires franchisors to produce a disclosure document which must be given to a prospective franchisee at least 14 days before the franchise agreement

3999-461: The Singer venture did not put an end to franchising. Other companies attempted franchising in one form or another after the Singer experience. For example, several decades later, General Motors established a somewhat successful franchising operation in order to raise capital. Perhaps the father of modern franchising, though, is Louis K. Liggett . In 1902, Liggett invited a group of druggists to join

4092-495: The UK, Australia, Mexico and Jamaica by the mid-1960s. Sanders obtained a patent protecting his method of pressure frying chicken in 1962, and trademarked the phrase "It's Finger Lickin' Good" in 1963. The company's rapid expansion to more than 600 locations became overwhelming for the aging Sanders. In 1964, then 73 years old, he sold the Kentucky Fried Chicken corporation for $ 2 million ($ 19.6 million today) to

4185-583: The US. The entry read: Corbin, KY.   Sanders Court and Café 41 — Jct. with 25, 25 E. ½ Mi. N. of Corbin. Open all year except Xmas. A very good place to stop en route to Cumberland Falls and the Great Smokies. Continuous 24-hour service. Sizzling steaks, fried chicken, country ham, hot biscuits. L. 50¢ to $ 1; D., 60¢ to $ 1 In July 1939, Sanders acquired a motel in Asheville , North Carolina . His North Corbin restaurant and motel

4278-605: The addition of fried chicken was a way of differentiating his restaurant from competitors; in Utah, a product hailing from Kentucky was unique and evoked imagery of Southern hospitality . Don Anderson, a sign painter hired by Harman, coined the name Kentucky Fried Chicken . After Harman's success, several other restaurant owners franchised the concept and paid Sanders $ 0.04 per chicken (equivalent to $ 0.46 in 2023). Sanders believed that his North Corbin restaurant would remain successful indefinitely; however, he sold it at age 65 after

4371-587: The agreement, which leads to refunds and serious payments for damages. The Franchise Law does not distinguish between Brazilian and foreign franchisors. The National Institute of Industrial Property (INPI) is the registering authority. Indispensable documents are a Statement of Delivery (of disclosure documentation) and a Certification of Recording (INPI). The latter is necessary for payments. All sums may not be convertible into foreign currency. Certification may also mean compliance with Brazil's antitrust legislation. Parties to international franchising may decide to adopt

4464-459: The airing of the 2016 SummerSlam , a commercial aired of WWE wrestler Dolph Ziggler dressed up as Colonel Sanders beating up a man in a chicken suit (played by fellow wrestler The Miz ) in a wrestling ring. In September 2016, comedian Rob Riggle played Sanders in an ad introducing a football team named "The Kentucky Buckets". In January 2017, to advertise their "Georgia Gold Honey Mustard BBQ" Chicken offerings, actor Billy Zane took over

4557-481: The alleged misuse of his image in promoting products he had not helped develop. In 1975, Heublein Inc. unsuccessfully sued Sanders for libel after he publicly described their gravy as being "sludge" with a "wall-paper taste". Sanders and his wife reopened their Shelbyville restaurant as " Claudia Sanders, The Colonel's Lady " and served KFC-style chicken there as part of a full-service dinner menu, and talked about expanding

4650-459: The attention of a businessperson. There are also large franchises like hotels, spas and hospitals, which are discussed further under technological alliances . "No poaching" agreements are prevalent within franchises, thus limiting the ability of employers at one franchise establishment to hire employees at an affiliated franchise. Economists have characterized these agreements as a contributor to oligopsony . Three important payments are made to

4743-476: The back of his car, Sanders visited restaurants, offered to cook his chicken, and if workers liked it negotiated franchise rights. Although such visits required much time, eventually potential franchisees began visiting Sanders instead. He ran the company while Claudia mixed and shipped the spices to restaurants. The franchise approach became highly successful; KFC was one of the first fast food chains to expand internationally, opening outlets in Canada and later in

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4836-470: The business using operating manuals, and ongoing operational support including access to suppliers and employee training. A primary disadvantage to franchising is quality control, as the franchisor wants the firm's brand name to convey a message to consumers about the quality and consistency of the firm's product. They want the consumer to experience the same quality regardless of location or franchise status. This can prove to be an issue with franchising, as

4929-481: The company made was to the gravy, which Sanders had bragged was so good that "it'll make you throw away the durn chicken and just eat the gravy" but which the company simplified to reduce time and cost. As late as 1979 Sanders made surprise visits to KFC restaurants, and if the food disappointed him, he denounced it to the franchisee as "God-damned slop" or pushed it onto the floor. In 1973, Sanders sued Heublein Inc. —the then parent company of Kentucky Fried Chicken—over

5022-403: The company to a group of investors led by John Y. Brown Jr. and Jack C. Massey for $ 2 million ($ 19.6 million today). However, he retained control of operations in Canada, and he became a salaried brand ambassador for Kentucky Fried Chicken. In his later years, he became highly critical of the food served at KFC restaurants, and cost-cutting measures that he said reduced its quality, referring to

5115-457: The company's brand ambassador and symbol. His name and image are still symbols of the company. Sanders held a number of jobs in his early life, such as steam engine stoker , insurance salesman, and filling station operator. He began selling fried chicken from his roadside restaurant in North Corbin, Kentucky , during the Great Depression . During that time, Sanders developed his "secret recipe" and his patented method of cooking chicken in

5208-511: The company's symbol after selling it, traveling 200,000 miles (320,000 km) a year on the company's behalf and filming many TV commercials and appearances. He retained much influence over executives and franchisees, who respected his culinary expertise and feared what The New Yorker described as "the force and variety of his swearing" when a restaurant or the company varied from what executives described as "the Colonel's chicken". One change

5301-464: The company. Under the existing contract, Singer could neither withdraw rights granted to franchisees nor send in its own salaried representatives. So, the company started repurchasing the rights it had sold. The experiment proved to be a failure. That may have been one of the first times a franchisor failed, but it was by no means the last. Colonel Harland Sanders did not initially succeed in his early efforts at franchising Kentucky Fried Chicken . Still,

5394-474: The food as "God-damned slop" with a "wall-paper taste". Harland David Sanders was born on September 9, 1890, in a four-room house located 3 miles (5 km) east of Henryville, Indiana . He was the oldest of three children born to Wilbur David and Margaret Ann ( née Dunlevy) Sanders. His mother was of Irish and Dutch descent. The family attended the Advent Christian Church . His father

5487-414: The franchise as a system in which the franchisor licenses the franchisee, for a payment, the right to use a trademark or patent along with the right to distribute products or services on an exclusive or semi-exclusive basis. The provision of a "Franchise Offer Circular", or disclosure document, is mandatory before execution of agreement and is valid for all of the Brazilian territory. Failure to disclose voids

5580-416: The franchise sites, if they are owned or controlled by the franchisor. The franchisee must carefully negotiate the license and must develop a marketing or business plan with the franchisor. The fees must be fully disclosed and there should not be any hidden fees. The start-up costs and working capital must be known before the license is granted. There must be assurance that additional licensees will not crowd

5673-443: The franchisee has little or no recourse to legal intervention in the event of a dispute. Franchise contracts tend to be unilateral and favor of the franchisor, who is generally protected from lawsuits from their franchisees because of the non-negotiable contracts that franchisees are required to acknowledge, in effect, that they are buying the franchise knowing that there is risk, and that they have not been promised success or profits by

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5766-416: The franchising authority are becoming increasingly strict. Some franchisors are using minor rule violations to terminate contracts and seize the franchise without any reimbursement. Franchising brings with it several advantages and disadvantages for firms looking to expand into new areas and foreign markets. The primary advantage is that the firm does not have to bear the development cost and risks of opening

5859-443: The franchisor's signs, logos and trademark in a prominent place. The uniforms worn by the staff of the franchisee have to be of a particular design and color. The service has to be in accordance with the pattern followed by the franchisor in the successful franchise operations. Thus, franchisees are not in full control of the business, as they would be in retailing. A service can be successful if equipment and supplies are purchased at

5952-521: The franchisor. Franchise brokers help franchisors find appropriate franchisees. There are also main 'master franchisors' who obtain the rights to sub-franchise in a territory. According to the International Franchise Association approximately 44% of all businesses in the United States are franchisee-worked. Franchising is one of the few means available to access venture capital without the need to give up control of

6045-416: The franchisor. Contracts are renewable at the sole option of the franchisor. Most franchisors require franchisees to sign agreements that mandate where and under what law any dispute would be litigated. In 2016 there were an estimated 1,120 franchise brands operating in Australia and an estimated 79,000 units operating in business format franchises, with a total brand turnover of approximately $ 146 billion and

6138-478: The highest proportion of franchises per capita in the world. Despite (or because of) the 2008–2009 recession, the total number of franchised units increased by 5.3% from 2009 to 2010. There is no separate law covering franchises, so they are covered by normal commercial law. This functions very well in New Zealand and includes law as it applies to contracts, restrictive trade practices, intellectual property, and

6231-407: The last 20 years of his life, using a heavy wool suit in the winter and a light cotton suit in the summer. He bleached his mustache and goatee to match his white hair. John Y. Brown Jr. remembered Sanders as "a brilliant man with a gourmet flair for food, a visionary and a great motivator, with the style of a showman and the discipline of a Vince Lombardi ." Sanders was a Freemason . Sanders

6324-499: The law of misleading or deceptive conduct. The Franchise Association of New Zealand introduced a self-regulatory code of practice for its members in 1996. This contains many provisions similar to those of the Australian Franchising Code of Practice legislation, although only around a third of all franchises are members of the association and therefore bound by the code. A case of fraud in 2007 perpetrated by

6417-431: The mid-19th century, when it appeared in the United States for the first time. One of the first successful American franchising operations was started by an enterprising druggist named John S. Pemberton . In 1886, he concocted a beverage comprising sugar , molasses , spices , and cocaine . Pemberton licensed selected people to bottle and sell the drink, which was an early version of what is now known as Coca-Cola . His

6510-503: The money to establish a company manufacturing acetylene lamps. The venture failed after Delco introduced an electric lamp that it sold on credit. Sanders moved to Winchester, Kentucky , to work as a salesman for the Michelin Tire Company . He lost his job in 1924 when Michelin closed its New Jersey manufacturing plant. In 1924, by chance, he met the general manager of Standard Oil of Kentucky , who asked him to run

6603-465: The most franchises in the world but the scale of their operations is relatively small. The average franchise system in China has about 45 outlets, compared to more than 540 in the United States. Together, there are 2600 brands in some 200,000 retail markets . KFC was the most significant foreign entry in 1987 and is widespread. Many franchises are in fact joint-ventures, as at their forming the franchise law

6696-492: The new Interstate 75 reduced customer traffic. Left only with his savings and US$ 105 a month from Social Security (equivalent to $ 1,194 in 2023), Sanders decided to begin to franchise his chicken concept in earnest, and traveled the US looking for suitable restaurants. After closing the North Corbin site, Sanders and Claudia opened a new restaurant and company headquarters in Shelbyville in 1959. Often sleeping in

6789-514: The operation of the chain and build a distribution system for servicing it. After the brand and formula are carefully designed and properly executed, franchisors are able to sell franchises and expand rapidly across countries and continents using the capital and resources of their franchisees while reducing their own risk. There is also risk for the people buying the franchises. However, failure rates are much lower for franchise businesses than independent business startups. Franchisor rules imposed by

6882-414: The participating franchises. Franchising The word franchise is of Anglo-French derivation—from franc , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or " chain stores ". Adopting a franchise system business growth strategy for

6975-530: The positive regulation of the franchise sector but its eventual submission to the review was in favour of the status quo of self-regulation. By the end of 2012, about 2,031 franchise brands were operating in Brazil, with approximately 93,000 locations, making it one of the largest countries in the world in terms of number of units. Around 11 percent of this total were foreign-based franchisors. The Brazilian Franchise Law (Law No. 8955 of December 15, 1994) defines

7068-535: The purpose of ownership. It is classified as a wasting asset due to the finite term of the license. Franchise fees are on average 6.7% with an additional average marketing fee of 2%. However, not all franchise opportunities are the same and many franchise organizations are pioneering new models that challenge antiquated structures and redefine success for the organization as well as the franchisee. A franchise can be exclusive, non-exclusive or "sole and exclusive". Although franchisor revenues and profit may be listed in

7161-419: The quality control challenges. Each party to a franchise has several interests to protect. The franchisor is involved in securing protection for the trademark, controlling the business concept and securing know-how . The franchisee is obligated to carry out the services for which the trademark has been made prominent or famous. There is a great deal of standardization required. The place of service has to bear

7254-1024: The railroad, he met Josephine King of Jasper, Alabama , and they were married shortly afterwards on June 15, 1909, in Jasper. They would go on to have three children, Margaret Josephine Sanders, born March 29, 1910, in Jasper, Alabama , and died October 19, 2001, in West Palm Beach, Florida , Harland David Sanders Jr. on April 23, 1912, in Tuscumbia, Alabama , who died on September 15, 1932, in Martinsville, Indiana , from infected tonsils , and Mildred Marie Sanders Ruggles, born October 15, 1919, in Jeffersonville, Indiana , and died September 21, 2010, in Lexington, Kentucky . He then found work as

7347-593: The restaurant into a chain. He was sued by the company for it. After reaching a settlement with Heublein, he sold the Colonel's Lady restaurant, and it has continued to operate, currently as the Claudia Sanders Dinner House. It serves his "original recipe" fried chicken as part of its non-fast-food dinner menu, and it is the only non-KFC restaurant that serves an authorized version of the fried chicken recipe. Sanders remained critical of Kentucky Fried Chicken's food. In an article published by

7440-496: The role as the "Solid Gold Colonel". In April 2017, actor Rob Lowe was announced as the newest actor in the role of Colonel Sanders. Lowe said that as a child, he actually got to meet Harland Sanders. WWE would return to using Colonel Sanders during 2017, showing ads of Shawn Michaels and Kurt Angle playing him, as well as announcing that Colonel Sanders would be available as a playable character in WWE 2K18 (accessible through

7533-438: The sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in the typical arrangement where the franchisee is an individual, unincorporated partnership or small privately held corporation, as this will ensure the franchisor has substantial legal and/or economic advantages over the franchisee. The usual exception to this rule

7626-431: The time of Sanders's death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $ 2 billion in sales annually. A fictionalized Colonel Sanders has repeatedly appeared as a mascot in KFC's advertising and branding. Sanders has been voiced by impressionists in radio ads, and from 1998 to 2001 an animated version of him voiced by Randy Quaid appeared in television commercials. In May 2015, KFC brought

7719-518: The try-out, and 150 players were selected by the twelve franchises which includes players from the Indian basketball team including Jagdeep Singh Bains , Pratham Singh, K. Ravikumar, Vinay Kaushik, Rachit Singh, Prakash Mishra and Arshdeep Singh. Jaipur Giants have been acquired by Bradshaw Capital, an American company led by former Montblanc USA CEO, Bill Brown. In June 2022 the league announced its first round of marquee player signings for some of

7812-418: The young Harland was left to look after and cook for his siblings. By the age of seven, in 1897, he was reportedly skilled with bread and vegetables, and improving with meat; the children foraged for food while their mother was away at work for days at a time. In 1899, his mother married Edward Park, but according to the 1900 census, his mother was widowed again. When he was 10, in 1900, Sanders began to work as

7905-444: Was "re-commissioned" as a Kentucky Colonel in 1950 by his friend, Governor Lawrence Wetherby . In 1952, Sanders franchised his secret recipe "Kentucky Fried Chicken" for the first time, to Pete Harman of South Salt Lake, Utah , the operator of one of that city's largest restaurants. In the first year of selling the product, restaurant sales more than tripled, with 75% of the increase coming from sales of fried chicken. For Harman,

7998-583: Was 14, he moved to southern Indiana to work as a farmhand. In 1906, with his mother's approval, Sanders left the area to live with his uncle in New Albany, Indiana . His uncle worked for the streetcar company, and secured Sanders a job as a conductor. Sanders falsified his date of birth and enlisted in the United States Army in October 1906 (age 16), completing his service commitment as

8091-406: Was a mild and affectionate man who worked his 80-acre (32 ha) farm until he broke his leg in a fall. He then worked as a butcher in Henryville for two years. Sanders's mother was a devout Christian and strict parent, continually warning her children of "the evils of alcohol, tobacco, gambling, and whistling on Sundays". Sanders's father died in 1895. His mother got work in a tomato cannery, and

8184-536: Was attended by more than 500 people. His body was also displayed in an open casket during a memorial service that was held at KFC's headquarters in Louisville; about 1,000 to 1,200 people attended the service. Sanders was buried in his characteristic white suit and black western string tie in Cave Hill Cemetery in Louisville. His wife, Claudia, died on December 31, 1996, at the age of 94. By

8277-555: Was destroyed in a fire in November 1939, and Sanders had it rebuilt as a motel with a 140-seat restaurant. By July 1940 (age 50), Sanders had finalized his " Secret Recipe " for frying chicken in a pressure fryer that cooked the chicken faster than pan frying . As the United States entered World War II in December 1941, gas was rationed, and as the tourism dried up, Sanders was forced to close his Asheville motel. He went to work as

8370-786: Was diagnosed with acute leukemia in June 1980. He died at Jewish Hospital in Louisville of pneumonia six months later, on December 16, at the age of 90. Sanders had remained active until the month before his death, appearing in his white suit to crowds. His body was laid in state in the rotunda of the Kentucky State Capitol in Frankfort after a funeral service at the Southern Baptist Theological Seminary Chapel, which

8463-506: Was little growth in franchising until the early 20th century, and in whatever form franchising existed, it looked nothing like what it is today. As the United States shifted from an agricultural to an industrial economy, manufacturers licensed individuals to sell automobiles, trucks, gasoline, beverages, and a variety of other products. The franchisees did little more than selling the products, though. The sharing of responsibility associated with contemporary franchising arrangement did not exist to

8556-572: Was not explicit. For example, McDonald's is a joint venture. Pizza Hut , TGIF , Wal-mart , Starbucks followed not long thereafter. But total franchising is only 3% of retail trade, which seeks foreign franchise growth. Colonel Harland Sanders Colonel Harland David Sanders (September 9, 1890 – December 16, 1980) was an American businessman and founder of fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC). He later acted as

8649-489: Was one of the earliest—and most successful—franchising operations in the United States. The Singer Company implemented a franchising plan in the 1850s to distribute its sewing machines. The operation failed, though, because the company did not earn much money even though the machines sold well. The dealers, who had exclusive rights to their territories, absorbed most of the profits because of deep discounts. Some failed to push Singer products, so competitors were able to outsell

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