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107-602: This film is a Paramount Picture and was preceded by a 1955 TV version starring Tab Hunter . The format of the film allows documentary footage of the stadium scenes to be used during the game sequences. Based on Piersall's autobiography, the film traces Piersall's rise from the sandlots of Waterbury , Connecticut , to the Boston Red Sox professional baseball team. Karl Malden plays his domineering father who pushes him further and further. Plagued by problems, Jim marries Mary, but they live with his parents. When he

214-500: A fourth commercial network . Paramount Pictures purchased the Hughes Television Network (HTN) including its satellite time in planning for PTVS in 1976. Paramount sold HTN to Madison Square Garden Corporation in 1979. But Diller believed strongly in the concept, and so took his fourth-network idea with him when he moved to 20th Century Fox in 1984, where Fox's then freshly installed proprietor, Rupert Murdoch

321-476: A marketing channel , also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer. This is mostly accomplished through merchant retailers or wholesalers or, in the international context, by importers. In certain specialist markets, agents or brokers may become involved in

428-583: A 1956 remake of his 1923 film The Ten Commandments . DeMille died in 1959. Like some other studios, Paramount saw little value in its film library and sold 764 of its pre-1950 films to MCA Inc. / EMKA, Ltd. (known today as Universal Television ) in February 1958. By the early 1960s, Paramount's future was doubtful. The high-risk movie business was wobbly; the theater chain was long gone; investments in DuMont and in early pay-television came to nothing; and

535-416: A Lesser God and The Accused . During this period, responsibility for running the studio passed from Eisner and Katzenberg to Frank Mancuso, Sr. (1984) and Ned Tanen (1984) to Stanley R. Jaffe (1991) and Sherry Lansing (1992). More so than most, Paramount's slate of films included many remakes and television spin-offs ; while sometimes commercially successful, there have been few compelling films of

642-467: A Paramount network from 25 years earlier. In 1999, Viacom bought out United Television's interests, and handed responsibility for the start-up network to the newly acquired CBS unit, which Viacom bought in 2000 – an ironic confluence of events as Paramount had once invested in CBS, and Viacom had once been the syndication arm of CBS, as well. During this period the studio acquired some 30 TV stations to support

749-524: A bid for a merger with Paramount Communications; this quickly escalated into a bidding war with Barry Diller 's QVC . But Viacom prevailed, ultimately paying $ 10 billion for the Paramount holdings. Viacom and Paramount had planned to merge as early as 1989. Paramount is the last major film studio located in Hollywood proper. When Paramount moved to its present home in 1927, it was in the heart of

856-413: A distribution channel is a strategic level decision. Strategically, there are three approaches to distribution: Summary of strategic approaches to distribution In consumer markets, another key strategic level decision is whether to use a push or pull strategy. In a push strategy , the marketer uses intensive advertising and incentives aimed at distributors, especially retailers and wholesalers, with

963-427: A distribution network, there are three broad approaches to distribution, namely mass, selective and exclusive distribution. The number and type of intermediaries selected largely depends on the strategic approach. The overall distribution channel should add value to the consumer. Distribution is fundamentally concerned with ensuring that products reach target customers in the most direct and cost-efficient manner. In

1070-421: A distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability ; the market served; the geographic scope of operations and the firm's overall mission and vision. The process of setting out a broad statement of the aims and objectives of

1177-700: A five-month battle with QVC , and completed the merger in July. At the time, Paramount's holdings included Paramount Pictures, Madison Square Garden , the New York Rangers , the New York Knicks , and the Simon & Schuster publishing house. The deal had been planned as early as 1989, when the company was still known as Gulf and Western. Though Davis was named a member of the board of National Amusements , which controlled Viacom, he ceased to manage

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1284-676: A foot in the door at the networks, the newly reincorporated Paramount Television eventually became known as a specialist in half-hour situation comedies. In 1968, Paramount formed Films Distributing Corp to distribute sensitive film product, including Sin With a Stranger , which was one of the first films to receive an X rating in the United States when the MPAA introduced their new rating system . In 1970, Paramount teamed with Universal Pictures to form Cinema International Corporation ,

1391-722: A head office in Singapore which can be used by manufacturers outside the region to increase their regional market penetration and grow sales. Channel-switching (not to be confused with zapping or channel surfing on TV) is the action of consumers switching from one type of channel intermediary to a different type of intermediary for their purchases. Examples include switching from brick-and-mortar stores to online catalogues and e-commerce providers; switching from grocery stores to convenience stores or switching from top tier department stores to mass market discount outlets. A number of factors have led to an increase in channel switching behaviour;

1498-432: A lively history, has been turned into a post-production and music-scoring facility for Warners, known simply as "The Lot". For a time the semi-industrial neighborhood around Paramount was in decline, but has now come back. The recently refurbished studio has come to symbolize Hollywood for many visitors, and its studio tour is a popular attraction. In 1983, Gulf and Western began a restructuring process that would transform

1605-412: A movie factory, turning out sixty to seventy pictures a year. Such were the benefits of having a huge theater chain to fill, and of block booking to persuade other chains to go along. In 1933, Mae West would also add greatly to Paramount's success with her suggestive movies She Done Him Wrong and I'm No Angel . However, the sex appeal West gave in these movies would also lead to the enforcement of

1712-480: A new company that would distribute films by the two studios outside the United States. Metro-Goldwyn-Mayer would become a partner in the mid-1970s. Both Paramount and CIC entered the video market with Paramount Home Video (now Paramount Home Entertainment ) and CIC Video , respectively. Robert Evans abandoned his position as head of production in 1974; his successor, Richard Sylbert , proved to be too literary and too tasteful for Gulf and Western's Bluhdorn. By 1976,

1819-512: A new, television-trained team was in place headed by Barry Diller and his "Killer-Dillers", as they were called by admirers or "Dillettes" as they were called by detractors. These associates, made up of Michael Eisner , Jeffrey Katzenberg , Dawn Steel and Don Simpson would each go on and head up major movie studios of their own later in their careers. The Paramount specialty was now simpler. " High concept " pictures such as Saturday Night Fever and Grease hit big, hard, and fast all over

1926-549: A powerful channel member may coordinate the interests of the channel for personal gain. Territories are often seen as a source of conflict, sometimes because boundaries are only loosely defined. American building materials supplier Johns Manville noted in the years before the US entered World War II that distributors needed support in a range of practical areas if they were going to be successful in connecting with housing developers, and instituted "Housing Guilds" which brought together

2033-457: A push strategy, the promotional mix would consist of trade advertising and sales calls while the advertising media would normally be weighted toward trade magazines, exhibitions, and trade shows while a pull strategy would make more extensive use of consumer advertising and sales promotions while the media mix would be weighted toward mass-market media such as newspapers, magazines, television, and radio. Distribution of products takes place through

2140-428: A risk leading distributors to move their business to other supply lines. Channel conflict can arise when one intermediary's actions prevent another intermediary from achieving their objectives. Vertical channel conflict occurs between the levels within a channel, and horizontal channel conflict occurs between intermediaries at the same level within a channel. Channel conflict is a perennial problem. There are risks that

2247-719: A second channel, the Sci-Fi Channel (now known as Syfy ), in 1992. As its name implied, it focused on films and television series within the science fiction genre. Much of the initial programming was owned either by Paramount or Universal. Paramount bought one more television station in 1993: Cox Enterprises ' WKBD-TV in Detroit, Michigan, at the time an affiliate of the Fox Broadcasting Company . In February 1994, Viacom acquired 50.1% of Paramount Communications Inc. shares for $ 9.75 billion, following

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2354-518: A series of Jack London movies. Paramount was the first successful nationwide distributor; until this time, films were sold on a statewide or regional basis, which had proved costly to film producers. Also, Famous Players and Lasky were privately owned while Paramount was a corporation. In 1916, Zukor engineered a three-way merger of his Famous Players, the Lasky Company, and Paramount. Zukor and Lasky bought Hodkinson out of Paramount, and merged

2461-412: A single organization uses a variety of different channels to reach its markets, this is known as a multi-channel distribution network. In addition, online retailing or e-commerce is leading to disintermediation , the removal of intermediaries from a supply chain. Retailing via smartphone or m-commerce is also a growth area. The firm's marketing department needs to design the most suitable channels for

2568-424: A stable of exclusively-contracted film personnel (outside of Eddie Murphy ); this effort proved unsuccessful and studio president Dawn Steel decided to shut down the department on July 30, 1986. In 1987, Paramount Pictures, MGM/UA Communications Co. and Universal Pictures teamed up in order to market feature film and television product to China, a response to the 25-billion admission tickets that were clocked in

2675-475: A stage director with virtually no film experience, Cecil B. DeMille , who would find a suitable site in Hollywood. This place was a rented old horse barn converted into a production facility with an enlarged open-air stage located between Vine Street , Selma Avenue, Argyle Avenue and Sunset Boulevard . It was later known as the Lasky-DeMille Barn . In 1914, their first feature film, The Squaw Man

2782-492: A star on the logo. In 1967, the number of stars was reduced to 22 and their hidden meaning was dropped. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all of its films in digital form only. The company's headquarters and studios are located at 5555 Melrose Avenue, Hollywood, California. The most commerciay successful film franchises from Paramount Pictures include  Transformers , Mission: Impossible and Star Trek . Additionally,

2889-558: A stock-swap merger deal between Time and Warner Communications. This caused Time to raise its bid for Warner to $ 14.9 billion in cash and stock. Gulf and Western responded by filing a lawsuit in a Delaware court to block the Time-Warner merger. The court ruled twice in favor of Time, forcing Gulf and Western to drop both the Time acquisition and the lawsuit, and allowing the formation of Time Warner . Paramount used cash acquired from

2996-526: Is an American film production and distribution company and the flagship namesake subsidiary of Paramount Global . It is the sixth-oldest film studio in the world, the second-oldest film studio in the United States (behind Universal Pictures ), and the sole member of the "Big Five" film studios located within the city limits of Los Angeles . In 1916, film producer Adolph Zukor put 24 actors and actresses under contract and honored each with

3103-564: Is co-created by all the players within the distribution chain, including the value created by customers themselves. This emphasis on value-creation is contributing to a change in terminology surrounding distribution processes; "distribution networks" are often termed value-chains while "distribution centers" are often termed customer fulfillment centers . For example, the retail giant Amazon , which utilizes both direct online distribution alongside bricks and mortar stores, now calls its distribution centers "customer fulfillment centers". Although

3210-494: Is compelling as the father, combining the ignorant dominance of a bitter man with the occasional tenderness of a parent who genuinely loves his only son. ...Robert Mulligan's direction is vigorous..." Dr. Sharon Packer wrote in 2012 that Fear Strikes Out is very unusual in cinematic history in that it portrays electroconvulsive therapy in a positive light. Paramount Pictures Paramount Pictures Corporation , commonly known as Paramount Pictures or simply Paramount ,

3317-403: Is eventually chosen for the Boston Red Sox it is in the infield position of shortstop for which he has little experience. He calls his father to apologise. Daunted by the huge crowd and the pressure of his father watching his first time at-bat, the pressure nearly causes Jim to strike out . But on the final pitch, he hits a home run . Rather than celebrate in a normal way, he instead runs to

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3424-406: Is one of the four elements of the marketing mix : the other three elements being product , pricing , and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission . Developing a coherent distribution plan is a central component of strategic planning . At the strategic level, as well as deciding whether to distribute directly or via

3531-607: Is the last major film studio still headquartered in the Hollywood district of Los Angeles . Paramount Pictures dates its existence from the 1912 founding date of the Famous Players Film Company . Hungarian-born founder Adolph Zukor , who had been an early investor in nickelodeons , saw that movies appealed mainly to working-class immigrants. With partners Daniel Frohman and Charles Frohman he planned to offer feature-length films that would appeal to

3638-462: The Bankruptcy Act . On June 4, 1935, John E. Otterson became president of the re-emerged and newly renamed Paramount Pictures Inc. Zukor returned to the company and was named production chief but after Barney Balaban was appointed president on July 2, 1936, he was soon replaced by Y. Frank Freeman and symbolically named chairman of the board. On August 28, 1935, Paramount Pictures

3745-702: The Kaufman Astoria Studios , and Hollywood, California ), and became an early investor in radio, acquiring for the corporation a 50% interest in the new Columbia Broadcasting System in 1928 (selling it within a few years; this would not be the last time Paramount and CBS crossed paths). By acquiring the successful Balaban & Katz chain in 1926, Zukor gained the services of Barney Balaban (who would eventually become Paramount's president in 1936), his brother A. J. Balaban (who would eventually supervise all stage production nationwide and produce talkie shorts), and their partner Sam Katz (who would run

3852-614: The Paramount Publix Corporation . Eventually, Zukor shed most of his early partners; the Frohman brothers, Hodkinson and Goldwyn were out by 1917 while Lasky hung on until 1932, when, blamed for the near-collapse of Paramount in the Great Depression years, he was also tossed out. In 1931, to solve the financial problems of the company Zukor hired taxi/rental car magnate John D. Hertz as chairman of

3959-607: The Paramount Stations Group , while KECO was renamed to Paramount Parks . Paramount Television launched Wilshire Court Productions in conjunction with USA Networks, before the latter was renamed NBCUniversal Cable , in 1989. Wilshire Court Productions (named for a side street in Los Angeles) produced television films that aired on the USA Networks, and later for other networks. USA Networks launched

4066-710: The Production Code , as the newly formed organization the Catholic Legion of Decency threatened a boycott if it was not enforced. Paramount cartoons produced by Fleischer Studios continued to be successful, with characters such as Betty Boop and Popeye the Sailor becoming widely successful. One Fleischer series, Screen Songs , featured live-action music stars under contract to Paramount hosting sing-alongs of popular songs. The animation studio would rebound with Popeye , and in 1935, polls showed that Popeye

4173-677: The 13th slasher series, as well as joining forces with Lucasfilm and Steven Spielberg to create the Indiana Jones franchise. Other examples are the Star Trek film series and a string of films starring comedian Eddie Murphy like Trading Places , Coming to America and Beverly Hills Cop and its sequels . While the emphasis was decidedly on the commercial, there were occasional less commercial but more artistic and intellectual efforts like I'm Dancing as Fast as I Can , Atlantic City , Reds , Witness , Children of

4280-543: The FCC that Paramount controlled DuMont. Both DuMont and Paramount Television Network suffered as a result, with neither company able to acquire five O&Os. Meanwhile, CBS, ABC, and NBC had each acquired the maximum of five stations by the mid-1950s. When ABC accepted a merger offer from UPT in 1953, DuMont quickly realized that ABC now had more resources than it could possibly hope to match. It quickly reached an agreement in principle to merge with ABC. However, Paramount vetoed

4387-551: The Golden Age of Hollywood had just ended, even the flagship Paramount Building in Times Square was sold to raise cash, as was KTLA (sold to Gene Autry in 1964 for a then-phenomenal $ 12.5 million). Their only remaining successful property at that point was Dot Records , which Paramount had acquired in 1957, and even its profits started declining by the middle of the 1960s. Founding father Adolph Zukor (born in 1873)

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4494-511: The Hedgehog film series. On August 25, 1983, Paramount Studios caught fire. Two or three sound stages and four outdoor sets were destroyed. When Charles Bluhdorn died unexpectedly, his successor Martin Davis dumped all of Gulf and Western's industrial, mining, and sugar-growing subsidiaries and refocused the company, renaming it Paramount Communications in 1989. With the influx of cash from

4601-677: The Madison Square Garden properties (which also included MSG Network ), a 50% stake in USA Networks (the other 50% was owned by MCA / Universal Pictures ) and Simon & Schuster, Prentice Hall , Pocket Books , Allyn & Bacon , Cineamerica (a joint venture with Warner Communications ), and Canadian cinema chain Famous Players Theatres . That same year, the company launched a $ 12.2 billion hostile bid to acquire Time Inc. in an attempt to end

4708-766: The Paramount-Publix theatre chain in New York City from the thirty-five-story Paramount Theatre Building on Times Square ). Balaban and Katz had developed the Wonder Theater concept, first publicized around 1918 in Chicago. The Chicago Theater was created as a very ornate theater and advertised as a "wonder theater". When Publix acquired Balaban, they embarked on a project to expand the wonder theaters, and starting building in New York City in 1927. While Balaban and Public were dominant in Chicago, Loew's

4815-701: The Sunset and Vine lot to the new building. At present, those facilities are still part of the Paramount Pictures headquarters. Zukor hired independent producer B. P. Schulberg , an unerring eye for new talent, to run the new West Coast operations. On April 1, 1927, the company name was changed to Paramount Famous Lasky Corporation . In September 1927, the Paramount Famous Lasky Corporation studio in Astoria (New York City)

4922-524: The UPN network, also acquiring and merging in the assets of Republic Pictures, Spelling Television and Viacom Productions, almost doubling the size of the studio's television library. The television division produced the dominant prime time show for the decade in Frasier , as well as such long running hits as NCIS and Becker and the dominant prime time magazine show Entertainment Tonight. Paramount also gained

5029-726: The West Coast. The Chicago station got a commercial license as WBKB in 1943, but was sold to UPT along with Balaban & Katz in 1948 and was eventually resold to CBS as WBBM-TV . In 1938, Paramount bought a stake in television manufacturer DuMont Laboratories . Through this stake, it became a minority owner of the DuMont Television Network . Paramount also launched its own network, Paramount Television Network , in 1948 through its television unit, Television Productions, Inc. Paramount management planned to acquire additional owned-and-operated stations ("O&Os");

5136-424: The approval of his old man, sitting there in the stands. The weight of the paternal ambition is the critical factor in this film. And it is felt by the nerve-racked observer to the point where it is recognizable that the young man must go mad. ... Fortunately, Mr. Perkins plays the young fellow excellently, not only conveying the gathering torment but also actually looking like a ballplayer on the field. And Karl Malden

5243-615: The artistic acclaim the Fleischer brothers achieved under their management. In 1940, Paramount agreed to a government-instituted consent decree: block booking and "pre-selling" (the practice of collecting up-front money for films not yet in production) would end. Immediately, Paramount cut back on production, from 71 films to a more modest 19 annually in the war years. Still, with more new stars like Bob Hope , Alan Ladd , Veronica Lake , Paulette Goddard , and Betty Hutton , and with war-time attendance at astronomical numbers, Paramount and

5350-573: The backstop fence where his father sits, shouting "Look Dad, I told you I could do it". His teammates try to restrain him as he climbs the fence. He swings his bat at them. Eventually the police subdue him, and he is taken to a mental institution . After a long period of therapy , Jim realizes that he has excelled in baseball to please his father — not for his own gratification. He went on to play 17 seasons in Major League Baseball (MLB) for five teams, from 1950 through 1967. The film

5457-441: The case of services, distribution is principally concerned with access. Although distribution, as a concept, is relatively simple, in practice distribution management may involve a diverse range of activities and disciplines including detailed logistics , transportation , warehousing, storage, inventory management as well as channel management, including selection of channel members and rewarding distributors. Before designing

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5564-517: The companies were separate, the FCC ruled that Paramount's partial ownership of DuMont meant that DuMont and Paramount were in theory branches of the same company. Since DuMont owned three television stations and Paramount owned two, the federal agency ruled neither network could acquire additional television stations. The FCC requested that Paramount relinquish its stake in DuMont, but Paramount refused. According to television historian William Boddy, "Paramount's checkered antitrust history" helped convince

5671-597: The company applied to the FCC for additional stations in San Francisco, Detroit, and Boston. The FCC, however, denied Paramount's applications. A few years earlier, the federal regulator had placed a five-station cap on all television networks: no network was allowed to own more than five VHF television stations. Paramount was hampered by its minority stake in the DuMont Television Network. Although both DuMont and Paramount executives stated that

5778-543: The company's subsidiaries. Its sugar plantations in Florida and the Dominican Republic were sold in 1985; the consumer and industrial products branch was sold off that same year. In 1989, Davis renamed the company Paramount Communications Incorporated after its primary asset, Paramount Pictures. In addition to the Paramount film, television, home video, and music publishing divisions, the company continued to own

5885-456: The company. During this time period, Paramount Pictures went under the guidance of Jonathan Dolgen, chairman and Sherry Lansing , president. During their administration over Paramount, the studio had an extremely successful period of films with two of Paramount's ten highest-grossing films being produced during this period. The most successful of these films, Titanic , co-produced with 20th Century Fox and Lightstorm Entertainment , became

5992-518: The company. The company remained under the control of trustees for more than a year in order to restructure the debt and pursue a reorganization plan. On December 3, 1934, the reorganization plan was formally proposed. After prolonged hearings in court, final confirmation was obtained on April 25, 1935, when Federal Judge Alfred C. Coxe Jr. approved the reorganization of the Paramount-Publix Corporation under Section 77-B of

6099-477: The corporation from a bloated conglomerate consisting of subsidiaries from unrelated industries to a more focused entertainment and publishing company. The idea was to aid financial markets in measuring the company's success, which, in turn, would help place better value on its shares. Though its Paramount division did very well in recent years, Gulf and Western's success as a whole was translating poorly with investors. This process eventually led Davis to divest many of

6206-643: The country (as Star Trek: Deep Space Nine and Star Trek: The Next Generation were). Paramount Pictures was not connected to either Paramount Records (1910s–1935) or ABC-Paramount Records (1955–66) until it purchased the rights to use the name (but not the latter's catalog) in the late 1960s. The Paramount name was used for soundtrack albums and some pop re-issues from the Dot Records catalog which Paramount had acquired in 1957. By 1970, Dot had become an all-country label and in 1974, Paramount sold all of its record holdings to ABC Records , which in turn

6313-520: The country in 1986. Worldwide Media Sales, a division of the New York-based Worldwide Media Group had been placed in charge of the undertaking. That year, Paramount Pictures decided to consolidate its distribution operations, closing a number of branch offices that were designed for the studio and relocating staff and major activities in an effort to cut costs and provide for a more efficient centralization; this decision

6420-808: The distributor (as the materials supplier), design services, sub-contractors, local realtors and housing financiers. Laurence C. Hart refers to the extensive development of these guilds and the "Training Schools" which they operated, converting these into a radio-based program from 1942. Hart, who worked for the supplier, put this experience forward to the American Marketing Association as "an outstanding example of manufacturer-distributor collaboration on an industry-wide basis". Companies wishing to grow through sales to new markets may need to identify and develop relationships with local distributors, for example to support export to new markets. In southeast Asia , for example, many distributors have

6527-438: The expectation that they will stock the product or brand, and that consumers will purchase it when they see it in stores. In contrast, in a pull strategy , the marketer promotes the product directly to consumers hoping that they will pressure retailers to stock the product or brand, thereby pulling it through the distribution channel. The choice of a push or pull strategy has important implications for advertising and promotion. In

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6634-570: The film community. Since then, former next-door neighbor RKO closed up shop in 1957 (Paramount ultimately absorbed their former lot); Warner Bros. (whose old Sunset Boulevard studio was sold to Paramount in 1949 as a home for KTLA ) moved to Burbank in 1930; Columbia joined Warners in Burbank in 1973 then moved again to Culver City in 1989; and the Pickford-Fairbanks-Goldwyn-United Artists lot, after

6741-474: The film rights but these were purchased by another studio, Paramount, for $ 50,000. Mel Goldberg, who wrote the TV version, was hired to do the screenplay. Hunter had a romantic relationship with Anthony Perkins. He says this relationship practically ended after Perkins took the role of Piersall in the film version without telling him beforehand, as Hunter had also been interested to portray the role of Piersall again in

6848-592: The film version. Robert Mulligan was a Directors Guild of America Best Director nominee. Fear Strikes Out was nominated for the American Film Institute 's 2008 list in the sports film category. In 1957, Bosley Crowther of The New York Times wrote: Oddly enough, the scenes of baseball, while interesting in this account, are secondary to the scenes of drama between the father and his son. The issues are not whether Piersall will snag those long flies or clout home runs but whether he will have

6955-511: The finance committee in order to assist vice-president and treasurer Ralph A. Kohn. However, on January 6, 1933, Hertz resigned from his position when it become evident that his measures to lift the company had failed. The over-expansion and use of overvalued Paramount stock for purchases created a $ 21 million debt which led the company into receivership on January 26, 1933, and later filing bankruptcy on March 14, 1933. On April 17, 1933, bankruptcy trustees were appointed and Zukor lost control of

7062-402: The firm's products, then select appropriate channel members or intermediaries. An organization may need to train staff of intermediaries and motivate the intermediary to sell the firm's products. The firm should monitor the channel's performance over time and modify the channel to enhance performance. To motivate intermediaries the firm can use positive actions, such as offering higher margins to

7169-457: The growth of e-commerce, the globalization of markets, the advent of category killers (such as Officeworks and Kids 'R Us ) as well as changes in the legal or statutory environment. For instance, in Australia and New Zealand, following a relaxation of laws prohibiting supermarkets from selling therapeutic goods, consumers have gradually switched away from pharmacies and toward supermarkets for

7276-626: The highest-grossing film up to that time, grossing over $ 1.8 billion worldwide. Also during this time, three Paramount Pictures films won the Academy Award for Best Picture; Titanic , Braveheart , and Forrest Gump . Paramount's most important property, however, was Star Trek . Studio executives had begun to call it "the franchise" in the 1980s due to its reliable revenue, and other studios envied its "untouchable and unduplicatable" success. By 1998, Star Trek television shows, movies, books, videotapes, and licensing provided so much of

7383-433: The intermediary, special deals, premiums and allowances for advertising or display. On the other hand, negative actions may be necessary, such as threatening to cut back on margin, or hold back delivery of product. Care must be exercised when considering negative actions as these may fall foul of regulations and can contribute to a public backlash and a public relations disaster. Manufacturer complacency has been highlighted as

7490-515: The job for eight years, restoring Paramount's reputation for commercial success with The Odd Couple , Rosemary's Baby , Love Story , The Godfather , Chinatown , and 3 Days of the Condor . Gulf and Western also bought the neighboring Desilu Productions television studio (once the lot of RKO Pictures ) from Lucille Ball in 1967. Using some of Desilu's established shows such as Star Trek , Mission: Impossible , and Mannix as

7597-465: The kind that once made Paramount the industry leader. Around the end of 1981, Paramount Pictures took over fellow Gulf and Western subsidiary Sega from the company's manufacturing division in an effort to get into the video game business. Paramount would go on to sell Sega following the Video Game Crash of 1983 , and the two companies would later work together on the live action/CGI Sonic

7704-668: The late 1920s and the early 1930s, talkies brought in a range of powerful draws: Richard Arlen , Nancy Carroll , Maurice Chevalier , Gary Cooper , Marlene Dietrich , Charles Ruggles , Ruth Chatterton , William Powell , Mae West , Sylvia Sidney , Bing Crosby , Claudette Colbert , the Marx Brothers , W.C. Fields , Fredric March , Jack Oakie , Jeanette MacDonald (whose first two films were shot at Paramount's Astoria, New York , studio), Carole Lombard , George Raft , Miriam Hopkins , Cary Grant and Stuart Erwin , among them. In this period Paramount can truly be described as

7811-470: The loss of the theater chain, Paramount Pictures went into a decline, cutting studio-backed production, releasing its contract players, and making production deals with independents. By the mid-1950s, all the great names were gone; only Cecil B. DeMille , associated with Paramount since 1913, kept making pictures in the grand old style. Despite Paramount's losses, DeMille would, however, give the studio some relief and create his most successful film at Paramount,

7918-709: The marketing channel: for example in the insurance sector, the European Union has noted that "insurance and reinsurance intermediaries play a central role in the distribution of insurance and reinsurance products" . The EU introduced the Insurance Distribution Directive in 2016 to enhance a level of harmonisation in this market across EU member states. Typical intermediaries involved in distribution include: A firm can design any number of channels they require to reach customers efficiently and effectively. Channels can be distinguished by

8025-616: The middle class by featuring the leading theatrical players of the time (leading to the slogan "Famous Players in Famous Plays"). By mid-1913, Famous Players had completed five films, and Zukor was on his way to success. Its first film was Les Amours de la reine Élisabeth , which starred Sarah Bernhardt . That same year, another aspiring producer, Jesse L. Lasky , opened his Lasky Feature Play Company with money borrowed from his brother-in-law, Samuel Goldfish, later known as Samuel Goldwyn . The Lasky company hired as their first employee

8132-401: The need to reduce the time a product spends in transit or in storage. In other cases, distribution systems can become quite complex involving many levels and different types of intermediaries. In practice, many organizations use a mix of different channels; a direct sales force may call on larger customers. This may be complemented with other agents to cover smaller customers and prospects. When

8239-660: The new United Paramount Theaters on December 31, 1949. Leonard Goldenson , who had headed the chain since 1938, remained as the new company's president. The Balaban and Katz theatre division was spun off with UPT; its trademark eventually became the property of the Balaban and Katz Historical Foundation. The foundation later acquired ownership of the Famous Players trademark. Cash-rich and controlling prime downtown real estate, Goldenson began looking for investments. Barred from film-making by prior antitrust rulings, he acquired

8346-583: The number of intermediaries between producer and consumer. If there are no intermediaries then this is known as a zero-level distribution system or direct marketing . A level one (sometimes called one-tier ) channel has a single intermediary. A level two (alternatively a two-tier ) channel has two intermediaries, and so on. This flow is typically represented as being manufacturer to retailer to consumer, but may involve other types of intermediaries. In practice, distribution systems for perishable goods tend to be shorter - direct or single intermediary, because of

8453-565: The offer due to antitrust concerns. For all intents and purposes, this was the end of DuMont, though it lingered on until 1956. In 1951, Paramount bought a stake in International Telemeter , an experimental pay TV service which operated with a coin inserted into a box. The service began operating in Palm Springs, California on November 27, 1953, but due to pressure from the FCC, the service ended on May 15, 1954. With

8560-740: The other integrated studio-theatre combines made more money than ever. At this, the Federal Trade Commission and the Justice Department decided to reopen their case against the five integrated studios. Paramount also had a monopoly over Detroit movie theaters through subsidiary company United Detroit Theaters. This led to the Supreme Court decision United States v. Paramount Pictures, Inc. (1948) holding that movie studios could not also own movie theater chains. This decision broke up Adolph Zukor's creation, with

8667-565: The ownership rights to the Rysher library, after Viacom acquired the rights from Cox Enterprises . Distribution (marketing) Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain . Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries . Distribution (or place )

8774-531: The product or service can be found at cheaper prices, when superior models become available, when a wider range is offered, or simply because it is more convenient to shop through a different channel (e.g. online or one-stop shopping). As a hedge against market share losses due to switching behaviour, some retailers engage in multi-channel retailing. The emergence of a service-dominant logic perspective has focused scholarly attention on how distribution networks serve to create customer value and to consider how value

8881-558: The production side, Hiram Abrams in charge of distribution, and Zukor making great plans. With only the exhibitor-owned First National as a rival, Famous Players–Lasky and its "Paramount Pictures" soon dominated the business. The fusion was finalized on November 7, 1916. Because Zukor believed in stars, he signed and developed many of the leading early stars, including Mary Pickford , Marguerite Clark , Pauline Frederick , Douglas Fairbanks , Gloria Swanson , Rudolph Valentino , and Wallace Reid . With so many important players, Paramount

8988-474: The purchase of minor analgesics, cough and cold preparations and complementary medicines such as vitamins and herbal remedies. For the consumer, channel switching offers a more diverse shopping experience, which may concern some sellers by its potential to erode market share. Evidence of channel switching can suggest that disruptive forces are at play, and that consumer behaviour is undergoing fundamental changes. A consumer may be prompted to switch channels when

9095-461: The sale of Gulf and Western's industrial properties in the mid-1980s, Paramount bought a string of television stations and KECO Entertainment 's theme park operations, renaming them Paramount Parks . These parks included Paramount's Great America , Paramount Canada's Wonderland , Paramount's Carowinds , Paramount's Kings Dominion , and Paramount's Kings Island . In May 1985, Paramount decided to start its own talent department, an attempt to form

9202-693: The sale of Gulf and Western's non-entertainment properties to take over the TVX Broadcast Group chain of television stations (which at that point consisted mainly of large-market stations which TVX had bought from Taft Broadcasting , plus two mid-market stations which TVX owned prior to the Taft purchase), and the KECO Entertainment chain of theme parks from Taft successor Great American Broadcasting. Both of these companies had their names changed to reflect new ownership: TVX became known as

9309-447: The struggling ABC television network in February 1953, leading it first to financial health, and eventually, in the mid-1970s, to first place in the national Nielsen ratings, before selling out to Capital Cities in 1985 (Capital Cities would eventually sell out, in turn, to The Walt Disney Company in 1996). United Paramount Theaters was renamed ABC Theaters in 1965 and was sold to businessman Henry Plitt in 1977. The movie theater chain

9416-480: The studio's library includes many individual films such as The Godfather and  Titanic , both of which became the  highest-grossing films of all time  during their initial releases. Paramount Pictures is a member of the  Motion Picture Association (MPA). Paramount is the sixth oldest surviving film studio in the world; after Gaumont Film Company (1895), Pathé (1896), Titanus (1904), Nordisk Film (1906), and Universal Pictures (1912). It

9523-467: The studio's profit that "it is not possible to spend any reasonable amount of time at Paramount and not be aware of [its] presence"; filming for Star Trek: Voyager and Star Trek: Deep Space Nine required up to nine of the largest of the studio's 36 sound stages . In 1995, Viacom and Chris-Craft Industries ' United Television launched United Paramount Network (UPN) with Star Trek: Voyager as its flagship series, fulfilling Barry Diller's plan for

9630-512: The studios' West Coast productions. On January 5, 1926, Lasky reached an agreement to buy the Robert Brunton Studios, a 26-acre facility owned by United Pictures and located at 5451 Marathon Street, for $ 1.0   million (equivalent to $ 13.8   million in 2023). On March 29, the company began an eight-month building program to renovate the existing facilities and erect new ones. On May 8, Lasky finally moved operations from

9737-556: The term "customer fulfillment center" has been criticized on the grounds that it is a neologism , its use is becoming increasingly mainstream as it slowly makes its way into introductory marketing textbooks. Disintermediation occurs when manufacturers or service providers eliminate intermediaries from the distribution network and deal directly with purchasers. Disintermediation is found in industries where radically new types of channel intermediaries displace traditional distributors. The widespread public acceptance of online shopping has been

9844-410: The theater chain being split into a new company, United Paramount Theaters , and effectively brought an end to the classic Hollywood studio system . With the separation of production and exhibition forced by the U.S. Supreme Court, Paramount Pictures Inc. was split in two. Paramount Pictures Corporation was formed to be the production distribution company, with the 1,500-screen theater chain handed to

9951-428: The three companies into one. The new company Lasky and Zukor founded on June 28, Famous Players–Lasky Corporation , although it continued to use the name "Paramount," as well. As a result, it became the largest film company at the time with a value of US$ 12.5   million (equivalent to $ 241.8   million in 2023). The corporation was able to grow quickly, with Lasky and his partners Goldwyn and DeMille running

10058-406: The world, while its fortuitous earlier acquisition of the Star Trek property, which had grown into a cult favorite , enabled Paramount to have a long running science fiction film and television franchise to compete with the outstanding popular success of Star Wars . Diller's television background led him to propose one of his longest-standing ideas to the board: Paramount Television Service ,

10165-598: Was a more interested listener. However, the television division would be playing catch-up for over a decade after Diller's departure in 1984 before launching its own television network – UPN – in 1995. Lasting eleven years before being merged with The WB network to become The CW in 2006, UPN would feature many of the shows it originally produced for other networks, and would take numerous gambles on series such as Star Trek: Voyager and Star Trek: Enterprise that would have otherwise either gone direct-to-cable or become first-run syndication to independent stations across

10272-433: Was able to introduce " block booking ", which meant that an exhibitor who wanted a particular star's films had to buy a year's worth of other Paramount productions. It was this system that gave Paramount a leading position in the 1920s and 1930s, but which led the government to pursue it on antitrust grounds for more than twenty years. By the mid-1920s, the old Lasky-DeMille barn property was not big enough to handle all of

10379-526: Was also one of the first Hollywood studios to release what were known at that time as "talkies", and in 1929, released their first musical, Innocents of Paris . Richard A. Whiting and Leo Robin composed the score for the film; Maurice Chevalier starred and sang the most famous song from the film, " Louise ". The driving force behind Paramount's rise was Zukor. He built a chain of nearly 2,000 screens, ran two production studios (in Astoria, New York , now

10486-629: Was based on the book by Piersall and Al Hirschberg which had been adapted for TV in 1955 for the show Climax! . Rights to the book were bought in July 1955. The television version starred Tab Hunter as Piersall, Mona Freeman as his wife, John Conte as a psychiatrist, and Robert Armstrong as his father. Herbert Swope directed and Martin Manulis prodyced. The New York Times called the television play version "absorbing" and praised Tab Hunter 's portrayal of Jimmy Piersall as "perceptive and believable." Hunter tried to get his studio, Warner Bros, to buy

10593-429: Was even more popular than Mickey Mouse . After an unsuccessful expansion into feature films, as well as the fact that Max and Dave Fleischer were no longer speaking to one another, Fleischer Studios was acquired by Paramount, which renamed the operation Famous Studios . That incarnation of the animation studio continued cartoon production until 1967, but has been historically dismissed as having largely failed to maintain

10700-585: Was made in response to a change in distribution practices that had occurred among the various major studios. In August 1987, Paramount Overseas Productions declared that the subsidiary would be in service not just for the upcoming film Experts , which was shot on a budget of $ 12 million in Canada , but also for other films filmed there worldwide, including the United Kingdom and Canada . In 1993, Sumner Redstone 's entertainment conglomerate Viacom made

10807-585: Was re-listed on the New York Stock Exchange and when the company was under Balaban's leadership, the studio was successfully relaunched. As always, Paramount films continued to emphasize stars; in the 1920s there were Gloria Swanson , Wallace Reid , Rudolph Valentino , Florence Vidor , Thomas Meighan , Pola Negri , Bebe Daniels , Antonio Moreno , Richard Dix , Esther Ralston , Emil Jannings , George Bancroft , Betty Compson , Clara Bow , Adolphe Menjou , and Charles Buddy Rogers . By

10914-520: Was released. On May 8, 1914, Paramount Pictures Corporation (previously known as Progressive Pictures) was founded by a Utah theatre owner, W. W. Hodkinson , who had bought and merged five smaller firms. On May 15, 1914, Hodkinson signed a five-year contract with the Famous Players Film Company, the Lasky Company and Bosworth, Inc. to distribute their films. Actor, director and producer Hobart Bosworth had started production of

11021-483: Was renamed Plitt Theaters. In 1985, Cineplex Odeon Corporation merged with Plitt. In later years, Paramount's TV division would develop a strong relationship with ABC, providing many hit series to the network. Paramount Pictures had been an early backer of television, launching experimental stations in 1939 in Los Angeles and Chicago. The Los Angeles station eventually became KTLA , the first commercial station on

11128-503: Was sold to MCA (now Universal Music Group ) in 1979. Paramount's successful run of pictures extended into the 1980s and 1990s, generating hits like Airplane! , American Gigolo , Ordinary People , An Officer and a Gentleman , Flashdance , Terms of Endearment , Footloose , Pretty in Pink , Top Gun , Crocodile Dundee , Fatal Attraction , Ghost , the Friday

11235-460: Was still chairman emeritus; he referred to chairman Barney Balaban (born 1888) as "the boy". Such aged leadership was incapable of keeping up with the changing times, and in 1966, a sinking Paramount was sold to Charles Bluhdorn 's industrial conglomerate, Gulf and Western Industries . Bluhdorn immediately put his stamp on the studio, installing a virtually unknown producer named Robert Evans as head of production. Despite some rough times, Evans held

11342-502: Was temporarily closed with the objective of equipping it with the technology for the production of sound films . In the same year, Paramount began releasing Inkwell Imps , animated cartoons produced by Max and Dave Fleischer 's Fleischer Studios in New York City. The Fleischers, veterans in the animation industry, were among the few animation producers capable of challenging the prominence of Walt Disney . The Paramount newsreel series Paramount News ran from 1927 to 1957. Paramount

11449-454: Was the big player in New York City, and did not want the Publix theaters to overshadow theirs. The two companies brokered a non-competition deal for New York City and Chicago, and Loew's took over the New York City area projects, developing five wonder theaters . Publix continued Balaban's wonder theater development in its home area. On April 24, 1930, Paramount-Famous Lasky Corporation became

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