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95-454: Fitbit is a line of wireless -enabled wearable technology , physical fitness monitors and activity trackers such as smartwatches , pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021. The Fitbit brand name was originally owned by Fitbit, Inc. , founded by James Park and Eric Freidman. The company

190-411: A community page where users can challenge themselves and compete against other users. The social element anticipates an increase in motivation, and finds that users take an average of 700 more steps per day when they have friends on the app. Users can also choose to share their progress pictures and achievement badges. In 2017, the company released its Fitbit Ionic smartwatch , and in 2018, it released

285-436: A touchscreen , and rely on mobile apps that run on a connected device (such as a smartphone ) in order to provide core functions. Early smartwatches were capable of performing basic functions like calculating , displaying digital time, translating text, and playing games. More recent models often offer features comparable to smartphones , including apps, a mobile operating system , Bluetooth and Wi-Fi connectivity, and

380-429: A waterproof rating of 5 atm , which means it can be submerged down to 40 metres (130 ft) and has been tested in both fresh and salt water, allowing one to shower, dive or swim while wearing the watch. In 2013, startup Omate announced its TrueSmart watch via a Kickstarter campaign, claiming it was the first smartwatch to capture the full capabilities of a smartphone. The campaign raised over $ 1 million, making it

475-494: A 320 × 240 QVGA monochrome touch sensitive display and runs Linux 2.4. It also features calendar software, Bluetooth , 8 MB of RAM and 16 MB of flash memory. Citizen was hoping to market the watch to students and businessmen, with a retail price of around $ 399. Epson Seiko introduced their Chrono-bit wristwatch in September 2000. The Chrono-bit watches have a rotating bezel for data input, synchronize PIM data via

570-473: A December 2013 interview that his company was working on a smartwatch. Woodside further discussed the difficulties that other companies had experienced with wrist-wearable technologies. In April 2014, the Samsung Gear 2 was released, one of few smartwatches to be equipped with a digital camera. It has a resolution of two megapixels and can record video in 720p. At the 2014 Consumer Electronics Show ,

665-560: A Fitbit device played a role in solving another murder. Anthony Aiello murdered his stepdaughter Karen Navarra while visiting her home and her body was found five days later. Data from her Fitbit fitness tracker showed that her heart rate spiked when Aiello visited her and stopped five minutes before he left. Aiello was arrested in September 2018 on murder charges and was booked into the Santa Clara County Jail. Product lining In comparison to product bundling, which

760-469: A Fitbit lying on the floor when they arrived at the scene. Prosecutors used the Fitbit as evidence and data to determine what had occurred. The Fitbit revealed that the woman was active throughout the night, and the Fitbit surveillance analysis demonstrated the woman had not gone to bed as she stated to the police, proving that the woman had lied to the police. In 2017, a Fitbit device played a role in solving

855-554: A Kickstarter campaign for its HOT Watch smartwatch in September 2013. This device enables users to leave their handsets in their pockets, since it has a speaker for phone calls in both quiet and noisy environments. In a September 2013 interview, Pebble founder Eric Migicovsky stated that his company was not interested in any acquisition offers. Two months later, he revealed that his company has sold 190,000 smartwatches, most of which were sold after its Kickstarter campaign closed. Motorola Mobility CEO Dennis Woodside confirmed during

950-450: A Swatch Touch with smartwatch technologies in 2015. In the UK, London's Wearable Technology Show debuted several new models from smartwatch companies. Samsung's Gear S smartwatch was launched in late August 2014. The model features a curved Super AMOLED display and a built-in 3G modem. TechCrunch ' s Darrell Etherington said that "we’re finally starting to see displays that wrap around

1045-601: A button. On 29 October 2014, Microsoft announced the Microsoft Band , a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $ 199 the following day. In October 2015, Samsung unveiled the Samsung Gear S2 . It features a rotating bezel for ease of use, and an IP68 rating for water resistance up to 1.5 meters deep for 30 minutes. The watch

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1140-399: A café. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases. It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases. In marketing, the number of product lines offered is referred as

1235-418: A company may be selling health related items such as multi-vitamins tablet and magazines. Although both products fit into the same product line, they are completely dissimilar in use while one is editable and the other is not. When companies add a new item to a product line, it is referred to as the product line extension . The purpose of it is to attract new customers who may not be familiar or satisfied with

1330-408: A computer or online in order to create a log of activities for analysis or sharing. Some watches can provide full GPS support, displaying maps and current coordinates, recording tracks, and bookmarking locations. With Apple, Sony, Samsung, and Motorola introducing smartwatch models, 15 percent of tech consumers use wearable technologies, which has attracted advertisers. Advertising on wearable devices

1425-567: A fundraising record for the site, raising $ 10.3 million between 12 April and 18 May 2012. The watch has a 32-millimetre (1.26 in) 144 × 168 pixel black and white memory LCD, using an ultra low-power " transflective LCD " manufactured by Sharp . It features a backlight, vibrating motor, magnetometer , ambient light sensors, and three-axis accelerometer . It can communicate with an Android or iOS device using both Bluetooth 2.1 and Bluetooth 4.0 ( Bluetooth Low Energy ) via Stonestreet One's Bluetopia+MFi software stack. Bluetooth 4.0 support

1520-529: A large number of new smartwatches were released from various companies such as Razer Inc . Archos , Some called the show a "wrist revolution". At Google I/O on 25 June 2014, the Android Wear platform was introduced and the LG G Watch and Samsung Gear Live were released. The Wear-based Moto 360 was announced by Motorola in 2014. At the end of July, Swatch's CEO Nick Hayek announced that they will launch

1615-452: A line that define the image of the whole line. Image anchors are usually from the higher end of the line's range. When you add a new product within the current range of an incomplete line, this is referred to as line filling . Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale

1710-553: A longer range of products. The depth of product mix pertains to the total number of variations of product in a product line. For example, a brand would be considered to have a depth of four if it sells two sizes and two flavours of soda. The consistency of product mix refers to how closely associated the products in the same product line are to each other, in terms of their use, production and distribution. A business’ production mix could be very consistent in distribution, yet extremely different in other areas such as use. For instance,

1805-470: A nearby smartphone connection. In 2018, Samsung introduced the Samsung Galaxy Watch series . In its September 2018 keynote, Apple introduced a redesigned Apple Watch Series 4. It featured a larger display with smaller bezels, as well as an EKG feature which is built to detect abnormal heart function. In Qualcomm's September 2018 presentation, it unveiled its Snapdragon 3100 chip. It is

1900-415: A nightmare in progress based on heart rate monitoring and body movement. Smartwatches rose in popularity during the 2010s. Today, they are often used as fitness trackers, and smartphone "companions". According to a study from statista , smartwatch revenue was estimated to reach $ 44.15 billion by 2023, and revenue per year was expected to continue to grow to $ 62.46 billion by 2028. The top contributors to

1995-459: A prototype for the WatchPad , a wristwatch that ran Linux . The original version had only 6 hours of battery life, which was later extended to 12. It featured 8  MB of memory and ran Linux 2.2. The device was later upgraded with an accelerometer, vibrating mechanism, and fingerprint sensor. IBM began to collaborate with Citizen Watch Co. to create the "WatchPad". The WatchPad 1.5 features

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2090-531: A redesigned, lower-priced version of the smartwatch called the Versa. The Fitbit Charge 3, a wristband health and fitness tracker introduced in October 2018, was the first device to feature an oxygen saturation (SPO2) sensor; however, as of January 2019, it was non-functional and Fitbit did not provide an implementation timeline. The Fitbit Charge 3 comes with two different-sized bands: small and large. The small

2185-516: A serial cable, and can load custom watch faces. In 2003, Fossil released the Wrist PDA , a watch that ran the Palm OS and contained 8 MB of RAM and 4 MB of flash memory. It contained a built in stylus to assist in using the tiny monochrome display, which had a resolution of 160×160 pixels. Although many reviewers declared the watch revolutionary, it was criticized for its weight (108 grams) and

2280-687: A smartphone app to execute their functions. They are paired to a smartphone, usually via Bluetooth . Some of these only work with a phone that runs the same mobile operating system ; others use an OS that is unique to the watch, or otherwise is able to work with most smartphones. Paired, the watch may function as a remote to the phone. This allows the watch to display data such as calls, SMS messages, emails , calendar invitations, and any data that may be made available by relevant phone apps . From about 2015, several manufacturers began to release smartwatches with LTE support, enabling direct connection to 3G / 4G mobile networks for voice and SMS use, without

2375-980: A smartwatch powered by Android Wear. On 31 August 2016, Samsung unveiled the Samsung Gear S3 smartwatch, with improved specifications. There are two models of the watch: the Samsung Gear S3 Classic and the LTE version Samsung Gear S3 Frontier. The top smartwatches that debuted at the 2017 Consumer Electronics Show included the Casio WSD-F20, the Misfit Wearables Vapor and the Garmin Fenix 5 series. On 22 September 2017 Apple released their Apple Watch Series 3 model which offers built in LTE cellular connectivity allowing phone calls, messaging and data without relying on

2470-560: A smartwatch with a long life cycle. Ruputer and onHand PC applications are fully compatible with each other. This watch is sometimes considered the first smartwatch, as it was the first to display graphics (albeit in monochrome), and third-party applications (mostly homebrew). In 1999, Samsung launched the world's first watch phone, the SPH-WP10. It had a protruding antenna, monochrome LCD screen, and 90-minute talk time with an integrated speaker and microphone. In June 2000, IBM displayed

2565-565: A successor to the Wear 2100, and it includes greater power efficiency, and a separate low power core that can run basic watch functions as well as slightly more advanced functions, such as step tracking. In 2020, the United States Food and Drug Administration granted marketing approval for an Apple Watch app called NightWare. The app aims to improve sleep for people suffering from PTSD -related nightmares, by vibrating when it detects

2660-435: A website and a mobile app for iOS , Android and Windows 10 Mobile This allows the trackers to sync to devices such as mobile phones via Bluetooth , or to a Bluetooth-equipped computer running Windows or MacOS . Users have the ability to log their food, activities, and weight, to track over time and set daily and weekly goals for themselves for steps, calories burned and consumed, and distance walked. The app also offers

2755-433: Is a digital wallet that uses NFC to make payments at point of sale . Google has stated their intention to eventually discontinue this payment method in most regions on July 29, 2024 and fully replace it with Google Wallet & Google Pay . Fitbit Pay will remain active Taiwan, Japan, and Saudi Arabia past the set discontinuation date for an unspecified length of time. In August 2022, Fitbit announced new smartwatches,

2850-542: Is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually. The products in the product line can come in various sizes, colours, qualities or prices. For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas, etc. Alternatively, product line of juices and pastries can also be found at

2945-440: Is an excellent example of price lining as most products sold there are $ 1. Captive pricing is a strategy drawing consumers’ interests and encouraging purchases by offering a basic product for a really low price, however, they will have to purchase additional items in order to obtain the full value of the product they have received. Although the retailer might lose profit on the first sales item, they will manage to gain it back from

Fitbit - Misplaced Pages Continue

3040-739: Is around between 5.5–7.1 inches (14–18 cm) and the large is 7.1–8.7 inches (18–22 cm). Additionally, the screen is larger than the Charge 2 by approximately 40%. Fitbit Charge 3 comes in two color combos: a Rose-Gold case with a Blue Grey band and a “Graphite Aluminum” screen case with a Black band. On December 17, 2018, Fitbit released the Fitbit OS 3.0, which included an extended dashboard, quick logging for weight and water intake, and goal-based exercise mode. The new extended on-device dashboard (Fitbit Today) would include more data regarding sleep, water intake and weight. There are three versions of

3135-508: Is compatible with industry-standard 20 mm straps. At the 2016 Consumer Electronics Show, Razer released the Nabu Watch, a dual-screen smartwatch. The first screen integrates an always-on illuminated backlit display and handles standard features such as date and time. The second OLED screen, activated by raising one's wrist, allows access to additional smart features. Luxury watchmaker TAG Heuer also released TAG Heuer Connected ,

3230-580: Is denied. The user cannot know if information is being stored securely, and it cannot be deleted. There is no control over whether the supplier views it or sells it on, for whatever purpose. In many cases, data collected is not encrypted when transmitted to the supplier. Which? did not specifically test the functionality of ultra-cheap watches, but noticed during their security audit that some could heart rate, blood oxygen measurements, and steps while not being worn or moved. They said that this "suggests [that] they are at best inaccurate and at worst useless". In

3325-472: Is due to the method that smartwatches use to monitor heart rate. An article published by the Healthcare Degree describes the most common method, in which devices use optical sensors to track the presence of blood in the wrist, indicating a heart beat. This type of lighting technique is cheaper and simple to use than other methods; however, because the green light used has shorter wavelengths , it

3420-526: Is known as product line filling. Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds. For instance, vehicle manufacturers produce their vehicles in different models including economy models, environmental models, luxury models and more. Each of them has an individual cost or price to display

3515-428: Is less able to penetrate melanin , the pigment which causes darker skin. This can make heart rate tracking for darker-skinned individuals less accurate. Social consequences from the increase in popularity of smartwatches include data collection and data privacy concerns. Smartwatches are capable of collecting personal health data such as activity levels, heart rate , sleep patterns , and other metrics. This user data

3610-524: Is often collected and stored in the cloud, which can sometimes be accessed by companies and researchers, and used for many purposes. There have been many cases of data misuse. One instance published by the Warren Alpert Medical School involved Fitbit facing a lawsuit in 2011 for selling personal health data to advertisers without user consent. Another instance occurred when Strava allowed users to share their routes, which led to

3705-409: Is sold with the same brand name , this is referred to as family branding . When you add a new product to a line, it is referred to as a line extension . When you have a single saleable item distinguishable by size, appearance, price or some other attribute in your product line, it is called SKU-Stock Keeping Unit. The marketing jargon for adding a product that is better quality than other products in

3800-401: Is that these amounts are seen as suitable price points for a whole range of products by prospective customers. It has the advantage of ease of administering, but the disadvantage of inflexibility, particularly in times of inflation or unstable prices. Smartwatch A smartwatch is a portable wearable computer that resembles a wristwatch . Most modern smartwatches are operated via

3895-632: The COVID-19 pandemic . In August 2020, Fitbit also announced new smartwatches, the Versa 3, the Inspire 2, and the Fitbit Sense, which includes new health metrics and analysis such as stress sensing, oxygen saturation, and skin temperature. The Sense also promises to show changes in skin temperature to catch signs of sickness. Certain Sense, Versa, Ionic, and Charge products support Fitbit Pay, which

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3990-631: The Fitbit Versa , standard, Special, and Lite. In December 2018, Fitbit added an API and open source tools to allow developers to better build apps for its smartwatch products. On January 2, 2019, the company announced the release of the Fitbit Charge 3 in India . On June 3, 2020, during the COVID-19 pandemic , the company announced Fitbit Flow, a ventilator in response to the shortages of ventilators in medical centers and hospitals around

4085-561: The Sony Ericsson LiveView , a wearable watch device which was essentially an external Bluetooth display for an Android smartphone. Vyzin Electronics Private Limited launched a ZigBee enabled smart watch called VESAG, which featured cellular connectivity for remote health monitoring. Motorola released MOTOACTV on 6 November 2011. Pebble was a smartwatch funded via Kickstarter , which set

4180-581: The U.S. Consumer Product Safety Commission (CPSC) to recall the Fitbit Force because some users experienced allergic reactions to the materials used in the product. On March 12, 2014, the CPSC made the recall official. At that time, there were 9,900 reports of skin irritation and 250 reports of blistering. In April 2017, a woman claimed her Flex 2 device malfunctioned and caught fire, causing second-degree burns on her arm. Following an investigation, Fitbit

4275-570: The USA and 59 reports internationally). To set up and use Fitbit devices, users must create an account with Fitbit and agree to data collection, transfer and privacy rules. Starting in June 2011, Fitbit was criticized for its website's default activity-sharing settings, which made users' manually-entered physical activities available for public viewing. All users had the option to make their physical activity information private, but some users were unaware that

4370-705: The United Kingdom , a Product Security and Telecoms Infrastructure Act was passed in December 2022, effective from 2024. The Act, which should cover smartwatches, specifies security standards that manufacturers, importers and distributors (including online marketplaces) of smart devices must meet. Due to faults in the design of current smartwatches, hardware and software designs have sometimes favored certain demographics. For example, smartwatches have more accurate tracking of data for individuals who have lighter skin, compared to individuals who have darker skin. This

4465-443: The murder of Connie Dabate by her husband, Richard Dabate. Initially, Richard lied to police and law enforcement officials, claiming that an intruder had broken into their home and fatally shot his wife. However, Connie's Fitbit tracker showed that she was at the gym at the time Richard told police his wife was shot. Using Connie's Fitbit and analyzing her movements, analysts created a timeline that disproved Richard's story. In 2018,

4560-623: The 1980s, most notably the "RC Series". The RC-1000 Wrist Terminal from Seiko Epson was released in 1984; it was the first Seiko model to interface with a computer and was priced at around £100. It featured 2 KB of storage, a two-line, 12-character display, and data transfer with a computer via an RS232C interface. It was powered by a computer on a chip , and was compatible with most of the popular PCs of that time, including Apple II, II+ and IIe, BBC Micro , Commodore 64, IBM PC, NEC 8201, Tandy Color Computer, Model 1000, 1200, 2000 and TRS-80 Model I, III, 4 and 4p. The RC-20 Wrist Computer

4655-419: The 5th most successful Kickstarter at that time. The device made its public debut in early 2014. Consumer device analyst Avi Greengart, from research firm Current Analysis, suggested that 2013 may be the "year of the smartwatch", as "the components have gotten small enough and cheap enough" and many consumers own smartphones that are compatible with a wearable device. Wearable technology , such as Google Glass ,

4750-532: The United States and Europe. James Park stayed on as a vice president and general manager of Fitbit after Google's acquisition. In August 2022, Google rebranded their Fitbit devices as "Fitbit by Google" on Fitbit's website and the Google Store . On March 18, 2024, Google changed its Fitbit branding to Google Fitbit, removing the arrow icon and using Google Sans as the wordmark. In January 2024, it

4845-583: The Versa 4, the Inspire 3, and the Sense 2, featuring incremental improvements mainly in fitness tracking features and battery life over the last iterations. In 2023, Fitbit released the Charge 6, which added support for Google Maps and YouTube Music . In 2008, Fitbit was named the runner-up at TechCrunch50, and in 2009, it was named both the "Innovation honoree" and "best in the Health & Wellness category" at CES. In 2016, Fitbit ranked 37th of 50 for most innovative companies for that year. Also in 2016, Fitbit

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4940-901: The ability to function as portable media players or FM radios . Some high-end models have cellular capabilities, allowing users to make and receive phone calls. While internal hardware varies, most smartwatches have a backlit LCD or OLED electronic visual display and are powered by a rechargeable lithium-ion battery . They may also incorporate GPS receivers , digital cameras , and microSD card readers, as well as various internal and environmental sensors such as thermometers , accelerometers , altimeters , barometers , gyroscopes , and ambient light sensors . Some smartwatches also function as activity trackers and include body sensors such as pedometers , heart rate monitors , galvanic skin response sensors, and ECG sensors. Software may include maps , health and exercise-related apps, calendars , and various watch faces . The first digital watch

5035-641: The additional products that customers buy. For example, razor blades and razor manufacturers usually sell razor handles for an unbeatable price while selling additional blade cartridges at a much higher price. Captive pricing is most effective when there are no other similar products from competitors in the same price range. Bundled pricing is the approach of selling products and their accessories or other options as one product for one price. Consumers will not need to purchase each item separately but one bundled item and priced as one product. This would also be appealing to customers as normally they would be on sale and have

5130-516: The average heart rate of healthy adults during sleep, and that it is most accurate for medium range of heart rate. However, the same study found that Fitbit Charge 2 relative to EEG, overestimated sleep efficiency by about 4%, but there was no difference in measured total sleep time. A 2019 review found that Fitbit devices, which utilize the sleep-staging feature, show a better performance than non-sleep-staging models, especially in differentiating wake from sleep. On February 20, 2014, Fitbit worked with

5225-567: The company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management. Although specialisation of products (narrow product mix) might be easier for businesses to operate and manage, it reduces the ability to reach out to diverse markets as they fail to offer sufficient options for consumers to cater to their "needs and wants." The length of product mix refers to

5320-415: The company successfully defended against a trademark lawsuit from Fitbug. On March 5, 2015, Fitbit acquired fitness coaching app developer Fitstar for $ 17.8 million. In June 2015, the company became a public company via an initial public offering , raising $ 732 million. In May 2016, Fitbit acquired a wearable payment platform from smart credit card company Coin. In October 2016, CEO James Park announced that

5415-465: The company was undergoing a major transformation from what he called a "consumer electronics company" to a "digital healthcare company". On December 6, 2016, Fitbit acquired assets from Pebble for $ 23 million. On January 10, 2017, Fitbit acquired Romania -based smartwatch startup Vector Watch SRL. On February 13, 2018, Fitbit acquired Twine Health. In February 2018, Fitbit announced a partnership with Adidas to release an Adidas-branded Fitbit Ionic; it

5510-792: The contours of the wrist, rather than sticking out as a traditional flat surface". The corporation commenced selling the Gear S smartwatch in October 2014, alongside the Gear Circle headset accessory. At IFA 2014, Sony Mobile announced the third generation of its smartwatch series, the Sony Smartwatch 3, powered by Android Wear. Fashion Entertainments' e-paper watch was also announced at the show. On 9 September 2014, Apple Inc. announced its first smartwatch, called Apple Watch, with an early 2015 release date. On 24 April 2015, Apple Watch began shipping worldwide. Apple's first wearable attempt

5605-546: The current products, it is considered as trading up or an upward stretch. Alternatively, if the new added item is of lower quality compared to other existing products, it is known as trading down or a downward stretch. These stretches are known as product line stretching. Supermarkets often apply product line stretching to their product lines by offering different grading of their own brand products to ensure all markets are covered for maximum interest from customers. In addition, when companies add new varieties of existing products it

5700-411: The current standard product line. For example, when a lifestyle pharmacy decided to add in a high protein muesli bar into its current product line of muesli bar. Companies with an effective product line can employ product line extension in order to reach new demographic customers in different geographic areas. When a business adds a line extension to the product line and if it is of a higher quality than

5795-501: The difference in levels. With that being said, for any pricing techniques to be effective, demand elasticity, the whole product mix, product positioning strategy and the product life cycle have to be put into consideration to determine the best price for each product. Price lining is a method of pricing different products for a limited number of prices. This strategy allows ease of administering and companies are able to predict their markets of customers and profits much easier. Dollar Store

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5890-579: The end of the decade for them to become more common. Two models were particularly notable: Motorola and Timex produced the Wrist Watch Pager, while AT&T Corporation and Seiko produced the MessageWatch. The Timex Datalink , introduced in 1994, was the first watch capable of transferring data wirelessly from a computer. Appointments and contacts created with Microsoft Schedule+ (the predecessor to MS Outlook) could be downloaded to

5985-409: The entities. Each approaches' results vary based on many factors including location, market, trends, etc. Therefore, businesses should carefully consider their product mix. The width of product mix is one of the four dimensions of product mix along with the length, depth and consistency of product mix. As mentioned above, the width of product mix is referred to as the total number of product lines that

6080-599: The first smartphone watch with its own SIM card. The watch was "standalone", meaning it did not require tethering to a smartphone. Burg received the award for the Most Innovative Product at the Canton Fair in April 2009. Samsung also launched their S9110 Watch Phone, which featured a 1.76-inch (45 mm) color LCD display and was 11.98 millimetres (0.472 in) thin. Sony Ericsson launched

6175-399: The form of watches. The Data 2000 watch, named for its ability to store 2000 characters, came with an external keyboard for data entry. Data was synchronised from the keyboard to the watch via electromagnetic coupling (wireless docking). Its memory was small, at only 112 digits. It was released in 1984, in gold, silver, and black. These models were followed by many others from Seiko during

6270-624: The future of smartwatches: Acer's S.T. Liew stated in an interview with gadget website Pocket-Lint that he believed that companies should be researching wearable technology, and that it could grown to "billions of dollars' worth of industry". As of 4 September 2013, three new smartwatches had been launched: the Samsung Galaxy Gear , Sony SmartWatch 2 , and the Qualcomm Toq . PHTL, a company based in Dallas, Texas , completed

6365-814: The information was public by default. One specific issue, which technology blogs made fun of, was that some users were including details about their sex lives in their daily exercise logs, and this information was, by default, publicly available. Fitbit responded to criticism by making all such data private by default and requesting that search engines remove indexed user profile pages from their databases. Fitbit's acquisition by Alphabet has resulted in concern that Fitbit user data could be combined with other Google services data or sold for purposes such as targeted advertising . There are also concerns that user data could be sold to health insurance companies. In response, Fitbit stated in 2019 that user data would not be used or sold for advertising by Google, citing that trustworthiness

6460-400: The line is trading up or brand leveraging or up-market stretch . A line extension of lower quality is called trading down or down-market stretch . Trading down may reduce your brand equity by gaining short-term sales at the expense of long term sales. The jargon for "stretching the line" in both the directions is "two-way stretch". Image anchors are highly promoted products within

6555-399: The list of companies that were engaged in smartwatch development activities consisted of Acer , Apple, BlackBerry , Foxconn /Hon Hai, Google , LG , Microsoft , Qualcomm , Samsung, Sony , VESAG and Toshiba . Some notable omissions from this list include HP , HTC , Lenovo , and Nokia . Science and technology journalist Christopher Mims identified the following points in relation to

6650-460: The market size of market watches include Apple Inc , Fossil Group Inc , Garmin Lt , Google LLC , Huawei Technologies Co , Samsung , and Xiaomi . Many smartwatch smartphone models manufactured in the 2010s are completely functional as standalone products. Some are used in sports and feature a GPS tracking unit that can record historical data. For example, after a workout, data can be uploaded onto

6745-484: The need to carry a paired smartphone. Tests by UK consumer organization Which? found that ultra-cheap smartwatches and fitness trackers sold online often had serious security flaws, including excessive data collection, insecure data storage, the inability to opt out of data collection, and a lack of a security lock function. Typically, a watch app can request permission to collect and store personally identifiable information, and apps can be rendered unusable if permission

6840-489: The number of calories burned, Fitbit devices worn on the hip underestimated by an average of 6%, while devices worn on the wrist overestimated calories burned by 21%. Authors concluded that both the Fitbit One and Fitbit Flex devices reliably measured step counts and energy expenditure, with hip-based Fitbit devices being more accurate than wrist-based devices. A 2019 study found that the Fitbit Charge 2 accurately measures

6935-440: The original price still tagged on the product to emphasize the price difference. For instance, retailers will offer a bundle deal for purchasing a new computer with its accessories, such as keyboard and mouse pad. Bait Pricing, also known as "Bait and Switch" is often considered unethical and sometimes illegal. It involves promoting items at a really low price to entice customers, with only limited supplies. Customers will come into

7030-411: The promoted products, they often end up buying additional products at their full prices. Therefore, businesses earn their profit off of the unplanned buying decisions by customers besides the loss leaders. The number of different categories of a company is referred to as width of product mix . The total number of products sold in all lines is referred to as length of product mix . If a line of products

7125-400: The store looking for the advertised product and find out is out of stock or does not even exist, and afterward be encouraged to purchase a comparable, higher-priced product that is available in store. Similar to Bait pricing, retailers use leader pricing to entice customers to come into the stores by advertising items, the loss leaders, at a low price. When they arrive at the stores aiming for

7220-503: The total number of products sold by a company. A product line consists of many similar products defined by its functions and customer market while short product line consists of fewer related products. Customer satisfaction could be achieved through longer product lines. However, overly dense product lines may result in competition within the same line and lead to loss of revenue and customers. If product lines are too short, consumer options are limited, forcing them to switch to competitors with

7315-524: The watch via patterns of visible light , which were displayed by a computer monitor and then detected by the watch's optical sensor. In 1998, Steve Mann designed and built the world's first Linux wristwatch. He presented it at the IEEE ISSCC on 7 February 2000, where he was dubbed "the father of wearable computing". The watch later appeared on the cover of Linux Journal in July 2000, in which it

7410-409: The width of product mix. Product mix, also known as product assortment, is the total number of variety of products that a firm sells to their customers. It measures the total number of product lines. Some companies will focus solely and sell only one type of product that they specialise in. Also, some would offer numerous types of products for diversified markets, depending on the size and objectives of

7505-477: The world which are needed to treat critically ill patients. Despite getting emergency approval from the Food and Drug Administration , the company does not consider Fitbit Flow as a drop-in replacement for traditional ventilators. Instead, the product is meant as an alternative when the more expensive option of traditional ventilators is not available. Therefore, the company intended for Fitbit Flow to be used only during

7600-414: Was "paramount" to the company, and that the sale would not change their historic commitment to user privacy and security. The company's devices have also been used in criminal investigations. On March 10, 2015, a woman allegedly fabricated a story in which an intruder appeared in her employer's home she was staying at and raped her. She told police that a man had assaulted her around midnight. Police found

7695-511: Was a standalone smartwatch that offered information at a glance, in comparison to other devices that required more immersion and interaction. The information included weather, news, stock prices, and sports scores, and was transmitted through FM waves. It was accessible through a yearly subscription that cost between $ 39 and $ 59. The Microsoft SPOT Watch had a monochrome 90×126 pixel screen. Fossil, Suunto, and Tissot also sold smartwatches using SPOT technology. For instance, Fossil's Abacus, which

7790-495: Was a variant of the Fossil Wrist PDA, retailed from $ 130 to $ 150. Sony Ericsson teamed up with Fossil and released the first watch, MBW-100, that connected to Bluetooth. This watch notified the user when receiving calls and text messages. The watch struggled to gain popularity, however, due to its exclusivity to Sony Ericsson phones. In 2009, Hermen van den Burg, CEO of Smartwatch and Burg Wearables, launched Burg ,

7885-629: Was acquired by Google in January 2021 and was absorbed into the company's hardware division. In 2019, Fitbit was the fifth largest wearable technology company in shipments. The company has sold more than 120 million devices and has 29 million users in over 100 countries. Fitbit LLC was founded as Healthy Metrics Research, Inc. in San Francisco, California, on March 26, 2007, by James Park ( CEO ) and Eric Friedman ( CTO ). In October 2007, it changed its name to Fitbit, Inc. In January 2015,

7980-444: Was adamant that the exploding tracker was caused by external forces, and assured customers that it was not aware of any other complaints and that they could wear their own Fitbits without concern. On March 2, 2022, Fitbit issued a voluntary recall of its Ionic smartwatches because of reports of overheating batteries which caused skin burns. At the time of the recall, there were 78 reports of skin burns (now there are least 115 reports in

8075-454: Was discontinued in 2005. In the same year, Microsoft announced its SPOT smartwatch, which it released in early 2004. SPOT stands for Smart Personal Objects Technology , an initiative by Microsoft to personalize household electronics and other everyday gadgets. For instance, the company demonstrated coffee makers, weather stations, and alarm clocks featuring built-in SPOT technology. The device

8170-638: Was expected to increase heavily by 2017 as advanced hypertargeting modules were introduced to the devices; companies aim to crate advertisements that are tailored for smartwatches. "Sport watch" functionality often includes activity tracker features, as included on GPS watches made for training, diving, and outdoor sports. Functions may include training programs (such as intervals), lap times, speed display, GPS tracking unit, route tracking, dive computer , heart rate monitor compatibility, Cadence sensor compatibility, and compatibility with sport transitions (as in triathlons ). Other watches can cooperate with

8265-408: Was met with considerable criticism during its pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, other outlets praised Apple for creating a device with the potential to compete with "traditional watches" instead of just smartwatches. The watch's screen only wakes when activated by lifting one's wrist, touching the screen, or pressing

8360-457: Was not initially enabled, but a firmware update in November 2013 enabled it. The watch is charged using a modified USB -cable that attaches magnetically to the watch, allowing it to maintain water resistance. The battery was reported in April 2012 to last seven days. Based on feedback from Kickstarter backers, the developers added water resistance to the device's feature set. The Pebble has

8455-481: Was ranked #46 on the Deloitte Fast 500 North America list. A small 2015 study had participants wear multiple devices on their wrists and hips while performing different walking/running speeds on a treadmill. Fitbit devices that are worn on the hip accurately measured steps taken within 1 step of 100% accuracy. Devices were worn on the wrist, however, were off by an average of 11 steps per minute. When measuring

8550-566: Was released in 1985, followed by the RC-4000 and RC-4500. During the 1980s, Casio began to market a successful line of "computer watches" in addition to its calculator watches , most notably the Casio data bank series. Casio and other companies also produced novelty "game watches", such as the Nelsonic game watches . Although pager watches were predicted in the early 1980s, it took until

8645-405: Was released on March 19, 2018. In August 2018, Blue Cross Blue Shield Association announced a partnership with Fitbit in which BCBS will include Fitbit's wearables and fitness trackers in its Blue365 program. In January 2021, Fitbit was acquired by Google and absorbed into its hardware division. The acquisition was scrutinized by regulators concerned over Google's access to personal data in both

8740-578: Was reported that co-founders James Park and Eric Friedman were leaving the company following a reorganization of Google's hardware teams. In August 2024, Google discontinued Fitbit's smartwatches, now exclusively focusing on the Pixel Watch line, the Fitbit brand would remain on trackers and on its apps. The first product released was the Fitbit Tracker, which was released in 2009. In 2012, Fitbit began offering activity trackers, along with

8835-404: Was speculated to evolve into a business worth US$ 6 billion annually, and a July 2013 media report revealed that the majority of major consumer electronics manufacturers were undertaking work on a smartwatch device at the time of publication. The retail price of a smartwatch could be over US$ 300, plus data charges, while the minimum cost of smartphone-linked devices may be US$ 100. As of July 2013,

8930-550: Was the Pulsar , introduced by the Hamilton Watch Company in 1972. The "Pulsar" became a brand name, and would later be acquired by Seiko in 1978. In 1982, a Pulsar watch (NL C01) was released which could store 24 digits, likely making it the first watch with user-programmable memory, or the first " memorybank " watch. With the introduction of personal computers in the 1980s, Seiko began to develop computers in

9025-592: Was the topic of a featured article. Seiko launched the Ruputer in 1998 in Japan, a wristwatch computer with a 3.6 MHz processor. The Ruputer failed to achieve wide success due to its small, hard-to-read screen, cumbersome joystick method of navigation and text input, and poor battery life. Outside of Japan, this watch was distributed as the Matsucom onHand PC. Despite low demand, it was distributed until 2006, making it

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