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A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.

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72-661: Stagecoach (South) Limited , trading as Stagecoach South , is a bus operator providing services in South East England as a subsidiary of Stagecoach . It operates services in Hampshire , Surrey , and Sussex with some routes extending into Brighton and Wiltshire . It operates 487 buses from eight depots. It is branded as four sub-divisions: Stagecoach in Hampshire, Stagecoach in Hants & Surrey, Stagecoach in

144-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

216-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

288-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

360-639: A consequential saving in precious oil-based fuel. In 1949 the Whitley Street line was extended to Whitley Wood and Northumberland Avenue, and a short branch was built to Reading General station. Subsequent short extensions took the system to its full extent, with the Kentwood route running to Armour Hill and the Northumberland Avenue line running to the junction with Whitley Wood Road. By 1965, most UK trolleybus systems had closed, and

432-561: A distinctive colour. These colours are used on the buses used on that route, and also on maps and other publicity. Urban town area routes provide a weekday daytime frequency of between 2 and 8 buses per hour, depending on the route. Five of the urban routes now operate 24 hours a day, reflecting the level of demand for local buses around the clock: Out of town routes operate at lower frequency, with between one and four buses an hour. These operate out as far as Newbury, Henley-on-Thames, Wokingham, Bracknell and Riseley: Reading Buses also operate

504-659: A new route, numbered 500, from 2 July 2023 between Chichester and Littlehampton via St Richard's Hospital , Barnham and Yapton . A week of free travel on the 500 was offered during the week commencing 23 July. Stagecoach in Portsmouth operates buses in the Portsmouth city area as well as at Havant , Waterlooville , and Hayling Island . In September 2023, Stagecoach won contracts for 5 routes in Portsmouth previously run by First Hampshire & Dorset . The company won further bus route contracts from January 2024, namely

576-480: A number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "

648-660: A number of routes across Hampshire and Surrey , serving Aldershot, Camberley , Farnborough , Godalming , and Guildford. In 2002, a number 22 Stagecoach bus, operating a journey from Aldershot to the Old Dean estate, was hijacked by two armed men. On 9 February 2009, the route 1 was upgraded to Goldline status with 14 new Enviro300 vehicles. Following the Countryliner bus company entering administration, in October 2012 Stagecoach took back route 46 that it lost in

720-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of

792-720: A service from Reading through London to Southend . The service was numbered X1 and was run jointly with Southend Transport . In 1982 the X1 was shortened to run from Reading to Aldgate in East London, under the Goldline brand, and joint operation ceased. As a result of the legislation that accompanied the deregulation of local bus services in 1986, the operations of Reading Transport were transferred to Reading Transport Limited, an "arms length" company whose shares were held by Reading Borough Council. Bus deregulation also meant that

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864-480: A similar manner. However, First won the tenders for the evening service 4 and Sunday service 6 back. Since 2004, Reading Buses and Reading Borough Council have made a significant investment in upgrading the quality of Reading's main urban bus routes. In autumn of that year, Reading Buses introduced its first branded Premier Route in the form of the number 17, running between the Three Tuns on Wokingham Road and

936-429: A two-tone green colour scheme, although most services were operated by vehicles in colour schemes specified by the contracting organisation. Unlike services run by Reading Buses, Goldline gave change on their routes. This was mainly for the benefit of visitors who are more likely to use routes such as park-and-ride. In May 2008, Goldline won the contract to operate route 142 from Checkendon, Woodcote and Purley to Reading;

1008-561: A water car (used for keeping down the dust on the streets) were added to the fleet, from the same manufacturer. No further trams were acquired, and a planned extension from the Caversham Road terminus across Caversham Bridge to Caversham itself was abandoned because of the outbreak of World War I . The war also led to a significant maintenance backlog. In 1919, Reading Corporation started operating its first motor buses. These ran from Caversham Heights to Tilehurst , running over

1080-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between

1152-488: Is called a razón social . Reading Buses Reading Transport Limited , trading as Reading Buses , is an English municipal bus operator owned by Reading Borough Council , serving the towns of Reading , Bracknell , Newbury , Slough , Windsor , Maidenhead , Wokingham and the surrounding areas in the counties of Berkshire , Oxfordshire , Surrey and Hampshire , as well as parts of Greater London . The origins of Reading Transport can be traced back to

1224-488: The Green Line Coach Station at Victoria via Windsor and Slough from First Berkshire . In January 2018 Reading Buses took over two routes (2 and 5), and won Slough Borough Council tenders for evening (4) and Sunday services (6) from First Berkshire. In September 2018, Reading Buses purchased Newbury & District from Weavaway. The companies have worked together in the past, most noticeably on

1296-694: The National Bus Company until sold in a management buy out . From 16 April 2018, West Sussex County Council had arranged for bus routes 54, 91, 92, and 93; all primarily based in Petersfield; to be operated by Stagecoach, replacing the arrangement with the Emsworth & District Motor Services . In partnership with West Sussex County Council and gaining funding from the Government's Bus Back Better strategy, Stagecoach introduced

1368-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

1440-587: The 19th century, when the privately owned Reading Tramways Company (part of the Imperial Tramways Company ) was formed. The company was authorised to construct and operate a horse tram route on an east–west alignment from Oxford Road through Broad Street in the town centre to Cemetery Junction . This route formed the core of what became known as the main line of the tram and trolleybus network. Construction started in January 1879, with

1512-439: The 507. Two coaches were maintained by N&D during the operation at their Greenham Park depot. The 402 was introduced in early 2023 to make use of otherwise dead (Out of Service) runs between London and Newbury. The operation of theses services by N&D ended in late 2023, with the 402 being withdrawn completely, and the two coaches being returned to NatEx. Until August 2011, Reading Transport operated public service buses in

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1584-546: The 715 in homage to the former Green Line Coaches route that ran on the same section. To launch the new route, a heritage AEC Routemaster bus ran duplicate journeys, provided by the London Bus Museum . The 715 was later passed to Falcon Coaches from 26 August 2023 following tender changes. After the takeover of Fleet Buzz, the Hants & Surrey division maintained a presence in Reading until 16 April 2018, when

1656-477: The Bear Inn at Tilehurst via the town centre and Oxford Road, and the linear descendant of the old main line . This was intended as the first in a series of such routes, each providing a weekday daytime frequency of between 3 and 8 buses per hour. Each premier route, or group of routes, would be allocated a distinctive colour, to be used on the buses on that route, and also on maps and other publicity. Since then

1728-578: The D1, D2 and 27; with further enhancements to other bus routes, including the introduction of 24-hour operations on route 23. The company also operates the Coastliner 700 service from Portsmouth to Brighton . Fleet Buzz, initially known as Countywide Travel, was formed in 1995 as a bus and coach company, based on vehicles from Marchwood Motorways and a depot was established in Basingstoke . In 1998

1800-551: The Hampshire Bus name continuing until the early 2000s. In 2015, Stagecoach unveiled £2.5 million investment in new Alexander Dennis Enviro200 MMC buses for Winchester park and ride services, featuring a gold and purple livery, inspired by King Alfred the Great . In 2017, Stagecoach launched six new Alexander Dennis Enviro400 MMC buses for the route 64 to Alton, which also received extra journeys in evenings and Sundays,

1872-997: The Hospital Park and Ride service 300, which runs between the Thames Valley Park and Ride and the Mereoak Park and Ride via the Royal Berkshire Hospital and the University of Reading , and the Winnersh Triangle Park & Ride 500. The Thames Valley P&R service 400 was indefinitely suspended in July 2022 due to low usage and a lack of funding. In September 2018, Reading Buses purchased Newbury & District from Weavaway. The operated services include: All services (except 3c, which continues to Thatcham Broadway) serve

1944-771: The Jet Black 1 service which operates between Reading and Newbury. In March 2019, Courtney Buses was purchased with 57 buses. In November 2019, routes 2 (which had already been withdrawn as a result of too much competition from Courtney in May 2018, but added back into the company after the purchase in March 2019) and 5 in Slough and Windsor were transferred to the Courtney Buses division, with 2 other routes, which Courtney had taken over from First Berkshire (10/15) also grouped in

2016-601: The Newbury Wharf Bus Station. The 1a/c/d, 103/103a/b/c, 730/731 and V1 services are operated solely by Reading Buses. All other routes are operated on behalf of West Berkshire Council. In December 2017, it was announced that Reading Buses was to take on three services withdrawn by First Berkshire & The Thames Valley in the Slough area. A fourth route was later added. The Thames Valley Buses name, historically associated with Thames Valley Traction ,

2088-640: The Newbury area, the majority of work passed to Newbury & District. The Link is now operated by Stagecoach in Hampshire on a revised timetable to reflect the Stagecoach depot being in Basingstoke. Jet Black 1 was subcontracted to Weavaway Travel in 2011, using several Alexander Dennis Enviro400s , which were owned by Weavaway but in a route-branded version of the Reading Buses livery and on

2160-649: The Reading fleet system. Additional Enviro400s owned by Weavaway in an all-over black livery were also able to be used on the route. Reading Buses used the Goldline Travel name for its non-public-service bus operations, including services operated under contract for various local employers. Goldline Travel was also responsible for the operation of Fastrack and Daytrack park and ride services and Nighttrack night bus services , all of which are operated under contract to Reading Borough Council . Goldline Travel had

2232-562: The South Downs, and Stagecoach in Portsmouth. A common feature of this division was the large number of branded routes, usually with dedicated names in lieu of numbers. These were largely reverted to numbers in the 2020s. Stagecoach in Hampshire, formerly known as Hampshire Bus, operates from depots in Andover , Basingstoke and Winchester . It was the first former National Bus Company subsidiary to be purchased by Stagecoach in 1987,

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2304-563: The Three Tuns, and a much longer extension from the Oxford Road through the centre of Tilehurst to the Bear Inn. The extended main line , from the Three Tuns to the Bear, still exists today as bus route 17, the town's busiest and most frequent route, and the first to be designated a premier route. During World War II a trolleybus branch was constructed from the Oxford Road to Kentwood Hill, enabling trolleybuses to replace motor buses with

2376-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

2448-674: The Wokingham Road and London Road (both from Cemetery Junction), and new routes added to Whitley , Caversham Road, Erleigh Road and Bath Road. The trams operated from a new depot in Mill Lane, a site that was to remain Reading Transport's main depot until it was demolished to make way for The Oracle shopping mall in 1998. The electric tram services were originally operated by 30 four-wheeled double decked cars supplied by Dick, Kerr & Co . In 1904, six bogie cars and

2520-590: The completion of the new site by Reading and Wokingham Borough Councils . Following a contract win from West Berkshire Council, Reading Buses introduced the Kennections brand in Newbury in September 2016. These routes were previously run by Newbury & District, the bus service trading name for Weavaway Travel, who in turn took them over from Reading Buses' now-defunct Newbury Buses brand. All drivers were TUPEd to Reading Buses. In April 2020, Kennections

2592-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when

2664-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

2736-471: The depot relocated to the site formerly used by Oakley Coaches in Oakley, Hampshire , placing itself at a strategic location on a route the company ran between Basingstoke and Winchester . Countywide Travel also parked buses at Hart District Council's Household Waste Recycling Centre near Hartley Wintney , but, due to safety concerns, vacated the latter premises in 2007. Countywide Travel took over many of

2808-428: The entire line open by May. A fleet of six single-decked cars were initially used, with 31 horses, providing a 20-minute frequency. The cars operated from a depot on the south side of the Oxford Road, immediately to the east of Reading West railway station . By the 1890s the whole fleet had been replaced by double-decked cars operating at a 10-minute frequency. The company made several proposals to add routes and electrify

2880-480: The high-frequency Guildford town services, and a number of bus services in Woking were passed to Safeguard Coaches . From 1 May 2022, the route 91, which runs between Woking, Goldsworth Park and Knaphill , was given a boost in frequency to every 10–12 minutes during weekdays, every 12–15 minutes on Saturdays, and every 20 minutes on Sundays. However, this was reverted to every 15 minutes on Monday to Saturdays due to

2952-457: The last tendering round the previous month, as well as Surrey County Council school routes on an emergency basis until July 2013. Stagecoach stepped in to take control of the route 94 between Bracknell and Camberley, after First Beeline proposed to close its bus depot in Bracknell and withdraw most of its services in the area from Saturday 29 August 2015. However, the company later withdrew

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3024-411: The late evening. On 21 August 2023, Newbury & District commenced operations on the new Flightline 730/731 route between Basingstoke , Frimley , Camberley and Heathrow. Reading Buses formerly operated the 925 route between Woking and Heathrow, but this contract was suspended with the onset on the coronavirus pandemic. Newbury & District also operated two routes, the 402 and select trips of

3096-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

3168-439: The lion to Bracknell and the leopard to Wokingham. The lime brand is still retained on the service to Mortimer. Reading Transport operates public service buses under the Reading Buses brand throughout the town of Reading, and along a number of corridors out to other local towns. All routes have a colour scheme, a concept first introduced in 2004 with the introduction of 'Premier Routes', where each route or group of routes allocated

3240-479: The local council no longer had any power to regulate the routes and fares of Reading Transport, nor could they prevent other operators from starting competitive services within the borough. In 1991 Reading Transport was rebranded Reading Buses. In 1992 Reading Transport acquired the Reading and Newbury operations of BeeLine, one of the privatised successors to the state-owned Alder Valley . These acquisitions led to Reading Transport operating buses in Newbury, and in

3312-405: The manufacturers of the overhead equipment gave notice that they would cease production. At the same time the trolleybuses were criticised in the local press because they cost more to operate than motor buses and were inflexible, even though the trolleybuses were profitable (Reading's motor buses made a loss), faster and less polluting. Reading Corporation decided to abandon the trolleybus system, and

3384-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

3456-493: The network expansion, Stagecoach reduced frequencies on its services owing to a driver shortage following the COVID-19 pandemic . Despite the reduced timetable coming into effect on 2 January 2022, routes continued to suffer cancellations. For example, on Thursday 30 June 2022, the company had to cancel 70 journeys, posting cancellations on their Twitter feed. A further timetable reduction was announced by summer 2022, affecting

3528-659: The ongoing driver shortage. Stagecoach buses ceased terminating at Aldershot Bus Station after 7 May 2023, having been using it since 1997. The bus station has been closed as part of a £1.8 million revamp for Aldershot railway station 's forecourt. From April 2024, Stagecoach took over operations of the dedicated shuttle bus between Woking and RHS Garden Wisley . Stagecoach in the South Downs operates from depots in Chichester , Portsmouth , Worthing , and Bordon and Petersfield . In August 1989, Stagecoach purchased Southdown Motor Services , which had previously been owned by

3600-454: The premier route concept has been rolled out on most of Reading's urban routes. In April 2009, a similar concept was introduced to some of Reading Buses' longer distance rural routes. These were rebranded as Vitality Routes , using specially branded green and silver or red and silver buses. In 2014, these too were changed to a colour brand, becoming 'Lime Routes'. Most longer distance and interurban services now have animal related branding, with

3672-435: The purchase of four new Optare Solos and four Optare Versas , as well as two Caetano Nimbuses that previously operated with Travel de Courcey and Reading Buses . These buses were painted in a livery of yellow (lower body) and black (upper body). Afterwards, other Stagecoach-branded buses replaced the remainder of the step-entrance fleet. In December 2011, the business was sold to Stagecoach with 22 buses and 29 staff. It

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3744-775: The registration of a new limited-stop service using Optare MetroRiders under the Fast-Line brand before introducing a low-cost unit with unbranded minibuses running against Mainline routes E, F and H. Labour shortages created problems for the competitor, and Reading Buses acquired Reading Mainline in May 1998. Reading Transport continued to operate the Routemasters under the Reading Mainline brand until they were finally withdrawn on 22 July 2000. In December 2017, Reading Buses started to serve London again when it took over Green Line Coaches route 702 from Bracknell to

3816-986: The route 7 was split and Reading Buses took over the northern section to Fleet . As part of the deal, two Stagecoach vehicles were sold to Reading Buses. Two brand new services were launched from 29 July 2018 serving Guildford, the University of Surrey and Stoughton . In January 2019, working with the BYD / ADL Partnership, energy storage specialist Zenobe Energy, as well as members of Surrey County Council and Guildford Borough Council , Stagecoach in Hants & Surrey introduced nine electric Alexander Dennis Enviro200EV buses on their Guildford Park & Ride network, representing an investment of over £3 million. After Arriva announced their withdrawal of bus operations from their Guildford base in November 2021, Stagecoach announced it would take over Arriva's commercial routes from Guildford, Cranleigh and Woking . However, shortly after

3888-652: The route for a week, from 21 January. Major network changes in April 2013 saw the Fleet Buzz routes restructured and further expanded into Basingstoke. On 31 December 2014, three years after the Stagecoach takeover, the website was updated to announce the end of the Fleet Buzz name with operations fully integrated into Stagecoach South from the date of a major network change on 5 January 2015. The depot at Crondall closed on 23 May 2015, with staff, routes and buses transferred to Basingstoke and Aldershot. Trading as In

3960-406: The route was previously operated by Thames Travel . However, when the route was next tendered, in May 2012, the contract reverted to Thames Travel. In February 2009, the private hire services run by Goldline ceased, and the coaches were all sold. In 2015, Loddon Bridge Park & Ride route 500 ceased and the site was closed, having been superseded by Winnersh Triangle Park & Ride, following

4032-420: The routes from Tillingbourne Bus Company when it ceased trading in 2001. On 1 October 2007 the coach business was sold to Weavaway Travel and the bus operation moved to Crondall . Around this time, the company was renamed Fleet Buzz as a wordplay for its predominant presence at Fleet, Hampshire . Mercedes-Benz Varios used to form the backbone of the fleet, but in 2008/09 the company upgraded its fleet with

4104-563: The routes were phased out between January 1967 and November 1968. The UK's first contra-flow bus lane was instigated along Kings Road, when that road was made one-way in the early 1960s. The trolleybuses continued to operate two-way, as it was considered uneconomic to erect wiring on the new inbound route, London Road. The concept of the contra-flow bus lane was proved successful, and adopted in other places for motor buses. The Transport Act 1980 deregulated long distance bus services. Reading Transport took advantage of this new freedom to start

4176-742: The rural areas around Reading and Newbury, for the first time. Additionally, BeeLine had operated a Reading to London service under the LondonLink name, and that was merged into the Goldline service and the resulting service renamed London Line. The Goldline name was retained for use by Reading Transport's non-scheduled service business. The London Line service ceased in 2000. Reading Buses faced competition on Reading urban routes from 1994, when Reading Mainline, an independent company, started operations with 10 AEC Routemasters acquired from Southend Transport , later expanding to 45 Routemasters on letter-designated routes. Reading Buses initially retaliated with

4248-449: The service from 12 March 2016 over its loss-making nature. Stagecoach South opened a new depot at Peasmarsh in October 2015, which oversaw the relocation of several south Surrey bus routes from Aldershot and Haslemere to the new depot. On 31 December 2016, Stagecoach took over Abellio Surrey 's former route 515 (running between Guildford and Kingston upon Thames ) following the company's departure from Surrey operations, renumbering it as

4320-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

4392-499: The system, but none of these were implemented, and in 1899 the borough corporation decided to purchase the system. The purchase deal was completed on 31 October 1901, and Reading Corporation Tramways came into being. The corporation set out about first extending, and then electrifying the system. The extensions were completed by December 1902, and the last horse cars ran in July of the following year. The new electric trams started operating in July 1903. Extensions were constructed to

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4464-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

4536-435: The town of Newbury and the surrounding rural area under the "Newbury Buses" brand. Two routes were branded using the same Vitality Route brand that was used by Reading Buses, and provide weekday daytime frequencies of two buses per hour. Another longer distance route, to Basingstoke , was jointly operated with Stagecoach in Hampshire and branded as The Link . When Reading withdrew from all commercial and tendered work in

4608-534: The trading name, have changed over. In December 2017, Reading Buses announced they would take over the Green Line 702 route from First Berkshire & The Thames Valley . The service had a refreshed livery and was branded Green Line Express . In 2018 this was expanded to include the new route 703 between Bracknell and Heathrow. With the delivery of new vehicles in June 2023, the combined Green Line Express brand

4680-579: The tram lines and beyond the tram termini. Because of the state of the track, the Bath Road tram route was abandoned in 1930, followed by the Erleigh Road route in 1932. Eventually it was decided that the tramways should be abandoned and replaced by trolleybuses , operating over extended routes. The last tram ran on the Caversham Road to Whitley route in July 1936, and the last car on the main line ran in May 1939. The first trolleybus wiring erected

4752-742: The unveiling taking place at the Winchester Science Centre . In December 2019, 32 new Enviro200 MMCs were introduced to Basingstoke, representing a £5.3 million investment. Stagecoach in Hants & Surrey operates from depots in Aldershot and in Peasmarsh , just outside of Guildford . Since 2022 it has also operated from the former Arriva depot in Guildford. It is made up of Alder Valley 's remaining operations, taken over by Stagecoach on 26 October 1992. The company operates

4824-435: Was a training loop on Erleigh Road, which opened in early 1936. This loop was never used in public service, and was subsequently dismantled. Public service commenced on 18 July 1936, on a route replacing the tram route from Caversham Road to Whitley Street. In May 1939, the remaining tram routes from Oxford Road to Wokingham Road and London Road were converted to trolleybus operation, with a short extension from Wokingham Road to

4896-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

4968-439: Was merged into Newbury & District, with the latter name being retained. The app was also changed to Newbury & District in September of that year. In March 2019, Reading Buses purchased Courtney Buses as part of their expansion across Berkshire. Between November 2019 and April 2021, the Courtney Buses brand began to be phased out. As of October 2024, the fleet consists of 260 buses. The table below shows an overview of

5040-433: Was replaced with The London Line 702 , and Flightline 703 , the latter now co-branded with Heathrow Airport . The two routes are marketed together in Bracknell under the name Windsor Express which is shown prominently at the front of the buses. In addition, The London Line 701 was introduced to be the brand used on the 3 buses per day from Reading to Slough/Legoland in the early morning, with them making return trips in

5112-478: Was run as a low-cost unit of Stagecoach South. Alongside the new Optare buses, four Plaxton Pointers and three Alexander ALX200s - one in plain white - were transferred from Selkent . Further withdrawn step-entrance Stagecoach buses were transferred or placed on loan to the division. When the Countryliner bus company ceased trading on 18 January 2013, Stagecoach passed route 41 to Fleet Buzz, after running

5184-548: Was used for the new services. Operation began on 20 January 2018. In November 2019, the Thames Valley and Courtney Buses brands began to be combined, which was a gradual process that was complete by April 2021, with Slough and Windsor being the first areas to change over to Thames Valley, adding two more routes. However, a retendering of contracts by Slough Borough Council saw the two tendered routes won back by First. Since then, Maidenhead and Wokingham routes, along with

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