This is an accepted version of this page
181-696: Olajide Olayinka Williams " JJ " Olatunji (born 19 June, 1993), better known by his online alias KSI , is an English social media influencer , professional boxer , and musician . He is a co-founding member of YouTube group the Sidemen , the CEO of Misfits Boxing, and the co-owner of Prime Hydration , XIX Vodka, Sidemen Clothing, restaurant chain Sides, cereal brand Best Breakfasts, and snack brand Lunchly . He registered his main YouTube channel in 2009 and built
362-561: A 2 vs. 1 outnumbered tag team match . On June 30, 2024 the bout between KSI, Albaher and Taylor was confirmed. However, fans began to speculate if the bout had been cancelled following KSI deleting the bout announcement across his social media. On 1 August, KSI confirmed his withdrawal in a Twitter post due to an injury sustained. In 2016, KSI and Caspar Lee starred in the British direct-to-video comedy film Laid in America . The film
543-635: A 2D anime form of that character on the album covers, allowing recognition of the avatar and for the agency. In 2023 in the United States, 27 million people were paid content creators. Of those, 12 million did content creation as their full-time profession. 8 million did it as part-time work, and 7 million did it as a hobby. Different types of internet celebrities can make money in various ways, but most of them earn money from endorsements or sponsorships. Internet celebrities can use their fame to promote products or experiences to their followers, as
724-553: A Christmas themed single titled "The Gift" under the Sidemen banner featuring S-X which charted at number 77 in the UK. A further three singles preceded the album: " Wake Up Call ", featuring Trippie Redd , which debuted at number 11 on the UK Singles Chart; " Poppin ", featuring Lil Pump and Smokepurpp , which charted at number 43 in the UK; and " Houdini ", featuring Swarmz and Tion Wayne , which debuted at number six on
905-512: A brand-new engine taking advantage of the Xbox 360's graphical capabilities. It was the first FIFA game on a seventh-generation console . The main differences from the previous game are a new "Interactive Leagues" function, new stadia such as the new Wembley Stadium and Emirates Stadium , and the ability to create custom teams and Süper Lig returns after seven years of absence from the series. The game's front-end and graphics engine remain largely
1086-498: A breakfast cereal brand known as Best Cereal in collaboration with Mornflake . In February 2021, KSI announced on Twitter the creation of his own record label named "The Online Takeover" in partnership with his music manager Mams Taylor . Shortly after, he announced the first signee of his label, which was American-British singer Aiyana-Lee, who featured on the track " Killa Killa ". On 13 May, KSI announced that he and Proper Loud have signed Yxng Dave to The Online Takeover, marking him
1267-753: A commercial data company affiliated with Alibaba Group , the Chinese internet celebrity economy was estimated to be worth CN¥ 58 billion ( US$ 8.4 billion ) in 2016, more than China's total cinema box office revenue in 2015. There are two main business models in the wanghong economy: social media advertising, and online retail. In the online retailing business model, e-commerce-based wanghong use social media platforms to sell self-branded products to potential buyers among followers via Chinese customer-to-customer (C2C) websites, such as Taobao . Internet celebrities may promote their products by modeling for their shops by posting pictures or videos of themselves wearing
1448-460: A company that links influencers with sponsorships, transformed the landscape of influencing. There is much debate about whether social media influencers can be considered celebrities, as their path to fame is often less traditional and arguably easier. Melody Nouri addresses the differences between the two types in her article "The Power of Influence: Traditional Celebrities vs Social Media Influencer". Nouri asserts that social media platforms have
1629-405: A double-single release, the latter of which is subjected to negative reception and mockery. Supposed hostilities between KSI and British YouTuber Joe Weller began towards the end of 2017. Following public disagreements on Twitter and diss-tracks between the pair, they announced that they would host an amateur boxing match on 3 February 2018 at Copper Box Arena , London, to settle the feud. During
1810-544: A following through his gaming commentary videos of the FIFA video game series. His content later diversified to include vlogs and comedy-style videos. As of October 2022, he had over 41 million subscribers and over 10 billion video views across his three YouTube channels. In 2021, he was listed among Forbes 30 Under 30 for the Europe Entertainment category. He has also ventured into acting, featuring in
1991-404: A following. Fame can be attained through different avenues and media forms, including art, humor, modeling, and podcasts . Marketing experts have concluded that anyone can build websites easily without any technical knowledge or complex coding languages. They can upload text, pictures, and videos instantly from personal computers or phones. With technological barriers diminishing, the web has become
SECTION 10
#17327798881702172-610: A greater negative impact on young, impressionable audiences compared to traditional media like magazines, billboards, advertisements, and tabloids featuring celebrities. Online it is thought to be simpler to manipulate an image and lifestyle in such a way that viewers are more susceptible to believing it. The early 2000s showed corporate endeavors to leverage the internet for influence, with some companies participating in forums for promotions or providing bloggers with complimentary products in return for favorable reviews. A few of these practices were viewed as unethical for taking advantage of
2353-488: A higher challenge level. The power bar can also be customised to suit the gamer's preference. The game also includes club emblems for many more European clubs as well as for major Dutch clubs such as PSV , Ajax and Feyenoord , although there was no Dutch league of any kind (they were under the "Rest of World" header). This game also features, for the first time, the Swiss Super League , at the cost of excluding
2534-635: A machine powerful enough for the Ignite engine, therefore it would only be featured in the next edition. This is the last FIFA game to be released for the PlayStation Portable and FIFA 14 would eventually become the last PlayStation 2 game produced and released in South America. The game features new signature goal celebrations from a number of players including Cristiano Ronaldo , Gareth Bale and Lionel Messi , among others. This
2715-420: A meetup and invite fans to meet them at a certain place and time without proper organization. This can attract crowds of fans, causing disorderly or even unsafe situations. For example, Tanacon was an organization produced in collaboration with talent manager Michael Weist involving a group of internet celebrities who were set to meet paying fans, but did not follow through. Because of the disorganized setup,
2896-419: A method of providing credibility to products. In social media advertising, internet celebrities can be paid to advertise products. When they have garnered sufficient attention and following, they can be approached by advertising companies to help advertise products and reach a wider audience. Endorsements for fashion and cosmetic products are common for Instagram internet influencers. YouTubers tend to advertise
3077-399: A micro-celebrity's popularity is often directly linked to their audience, and the audience comes to expect a certain degree of authenticity and transparency. The Internet allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse. Wanghong ( Chinese : 网红 ; pinyin : wǎnghóng ; lit. 'Internet fame') is
3258-485: A new commentary duo in EA Sports FC 24 , alternating with Derek Rae and Stewart Robson. FIFA games have been met with some minor criticism; such as improvements each game features over its predecessor. As the console market expanded, FIFA was challenged directly by other titles, most notably Konami 's Pro Evolution Soccer ( PES ) series. The rivalry between both franchises since the 1990s has been considered
3439-637: A new game mode called "Be a Pro", in which the player controls only a single player on the field. This version also introduced a larger club section including the League of Ireland , and the Hyundai A-League of Australia , for the first time. Unlike FIFA 06 and 07 however, FIFA 08 does not include any memorable moments or season highlights. This edition introduced the Practice Arena Feature that allowed training and improving
3620-529: A new replacement to Manager Mode called Career Mode; the player is able to play a career as a Manager, Player or a new feature as a Player Manager. Other new features include an improved passing system, improved player likenesses, the ability to play as a Goalkeeper for the first time, and other various other tweaks and additions. The English commentary is provided for the fourth time by Martin Tyler and Andy Gray . Landon Donovan , Kaká and Carlos Vela feature on
3801-599: A pass. The online mode was touted as the main feature. Another key feature is "Football Fusion", which allows owners of both FIFA 2004 and Total Club Manager 2004 to play games from TCM in FIFA 2004 . This is also the first FIFA game to feature Latin American club teams aside from those of the Brazilian League; there are four from Mexico ( América , Toluca , Monterrey and UNAM ; a fifth team, Tigres UANL ,
SECTION 20
#17327798881703982-429: A purchase, highlighting the impact of a negative review on a business's revenue. A typical method of marketing between the influencer and the audience is " B2C marketing ". B2C marketing, meaning Business to Consumer marketing, entails the strategies which a business would undertake to promote themselves and their services directly to their target audiences. This is typically through advertising and creating content through
4163-430: A recurring joke on his channel during 2012 and 2013. He was the centre of a controversy following third-party allegations of sexual harassment of female staff at a Eurogamer event in 2012, that went so far as accusing him of sexually assaulting a spokesmodel Brandy Brewer, despite her tweeting that she consented to the motorboat , writing, "it's called comedy……relax". As a result, Microsoft cut ties with KSI and he
4344-410: A significant margin in the early 2010s. Both FIFA and Pro Evolution Soccer have a large following, but FIFA sales were rising by as much as 23 percent year-on-year in the early 2010s. By 2000, the FIFA series had sold more than 16 million units worldwide, making it the best-selling association football video game series. In 2010, the FIFA series had sold over 100 million copies, making it
4525-625: A single viral event or viral video , and become an Internet meme . For example, Zach Anner , a comedian from Austin, Texas , gained worldwide attention after submitting a video to Oprah Winfrey 's "Search for the Next TV Star" competition. Viral videos from internet celebrities could entail a funny event happening in the moment, a popular new dance, or even a post on Twitter, such as the "Alex from Target" tweet in 2014. Many other people build their followings slowly over time, sharing their daily life and passions with people. Families such as
4706-969: A specific type of internet celebrity is known as a net idol ( ネットアイドル , Netto aidoru ) , a sub-category of the idol industry in Japan . Net idols first emerged in the 1990s through personal websites and blogs when internet became more accessible, with some selling personal merchandise such as photo books through their websites. Around March 2007, dance covers (known as odottemita ( 踊ってみた , lit. "I tried dancing") ) became popular in video-sharing websites such as Niconico , which in turn led people into performing choreographed dances from anime series and idol groups. Notable creators of dance covers, known as odorite ( 踊り手 ) , who later debuted as idols include Kozue Aikawa from Danceroid , Beckii Cruel , and Keekihime . VTubers or virtual Youtubers are entertainers that use digital 3D model avatars that are computer generated. VTubers originated from Japan, beginning in
4887-428: A study that was done on Hungarian adolescents demonstrate these effects. The research found that the desire for fame on the internet was negatively associated with self-acceptance and potentially result to materialism and the desire for social recognition. Internet celebrities are also able to influence fans through creating parasocial relationships with their audiences. For example, Kim Kardashian frequently creates
5068-521: A video discussing whether his supposed falling out with the Sidemen was real or fake, saying, "[the drama] wasn't entirely real but wasn't entirely fake either." In 2019, he was ranked second by The Sunday Times in its list of the top 100 UK influencers . In 2020, The Times named KSI to be Britain's biggest influencer. In April 2021, he was listed among Forbes 30 Under 30 Europe 2021 Entertainment list. In September 2023, Forbes ranked KSI as
5249-533: A weeks notice. KSI defeated Temperrr via 1st round KO and retained his MFB cruiserweight title. On 22 March, it was announced that KSI would face businessman and professional boxer Joe Fournier as the headliner of MF & DAZN: X Series 007 on 13 May at Wembley Arena in London, England. KSI originally defeated Fournier via 2nd round KO and retained his MFB cruiserweight title; however, controversy arose after replays showed KSI landing an illegal elbow strike during
5430-585: A wider array of products, regardless of relevance to their genre of content. Influencers can also expand their source of revenue by creating their own products or merchandise to sell. By doing this, and by using their platform to promote their products to an established audience, influencers can earn money by developing their own reputable brands. Bloggers can feature sponsored posts in social media to make profits. For instance, fashion blogger Chiara Ferragni started as an online blogger, and then gained millions of followers on Instagram. She later created her brand,
5611-482: A year to be eligible. A micro-celebrity, also known as a micro-influencer, is a person famous within a niche group of users on a social media platform. Micro-celebrities often present themselves as public figures. The concept of the micro-celebrity was originally developed by Theresa Senft and P. A. Poitier in their 2008 book, Camgirls: Celebrity and Community in the Age of Social Networks . According to Senft and Poitier,
KSI - Misplaced Pages Continue
5792-576: Is a comparable Chinese version; Chinese social media platforms, however, generate revenue differently. The greatest difference between Chinese internet celebrities and their Western counterparts is that the profits generated by Chinese celebrities can be immense. Unlike YouTube, which takes 45% of advertising revenue, Sina Weibo, one of the largest Chinese social media platforms, is not involved in advertising, which allows internet celebrities to be more independent. The monthly income of Chinese influencers can exceed CN¥10 million ( US$ 1.5 million ). In Japan ,
5973-562: Is a form of ostracism where an individual is excluded from social or professional circles because of certain past or present actions or allegations. The act may occur on social media platforms or in person. Cancel culture is a common term among internet celebrities where they may lose their source of income, fans, or reputation because of their controversial actions. For example, Beauty Guru YouTuber Jeffree Star has faced many allegations of misconduct in his career, which include cyberbullying and vocally expressing racist remarks. On July 10, 2020,
6154-538: Is a range of sports drinks , drink mixes , and energy drinks created and marketed by Prime Hydration, LLC. In September 2024, KSI, Paul, and MrBeast founded a snack kit company known as Lunchly – a joint venture between Prime and Feastables . In 2016, KSI teamed up with Endemol Shine Group to publish KSI Unleashed , a video game that launched on iOS and Android systems. KSI poked jabs at fellow YouTuber PewDiePie , claiming that "why would I make anyone have to spend money to buy my mobile app game." referring to
6335-590: Is added to the Rest of World bracket. The Xbox 360 and the PlayStation 3 were the main consoles for the game, and for the first time, the PC version was feature-identical. In May, EA announced that a Nintendo 3DS version would be available, including career mode, 11 vs 11, street mode and Be a Pro, but excluding any online mode. On 27 May, it was confirmed that FIFA 12 would be released on PlayStation 2 . On 7 June, it
6516-457: Is also a YouTuber previously known as ComedyShortsGamer , and professional boxer. The brothers ranked first and second respectively as the "UK's Most Influential YouTube Creators" by Tubular Labs in 2015. KSI registered his first account on YouTube under the username "JideJunior" in 2008 while in his early teens. He registered his current YouTube account on 24 July 2009 under the name KSI Olajide BT, where he uploaded gaming –commentary videos of
6697-544: Is comparable to the US$ 21 million made by Fan Bingbing (范冰冰), a top Chinese actress. Li Ziqi (李子柒), a celebrity food blogger with more than 16 million followers on Weibo, has inspired many bloggers to post similar content on traditional Chinese cooking and crafts. Censorship in China has created an independent social media ecosystem that has become successful in its own way. For every Western social media platform, there
6878-420: Is left highly unregulated by existing legislation. This became a prevalent concern when users on social media platforms were finding it difficult to distinguish any differences between advertisements and sponsorships with personal posts. This was evident with the mismanagement of Fyre Festival , where numerous Instagram influencers were sanctioned for their lack of transparency. This led to a massive backlash from
7059-544: Is present only in the Game Boy Advance version) and two from Argentina ( Boca Juniors and River Plate ). The title sequence, featuring Ronaldinho , Thierry Henry and Alessandro Del Piero , was filmed at St James' Park , the home ground of Newcastle United . FIFA Football 2005 was released much earlier than the usual late October date to obtain a head start over Pro Evolution Soccer 4 and avoid clashing with EA Sports' own FIFA Street . The game features
7240-475: Is small or wide. A scholarly article published from Thammasat University in Thailand explains that the younger generation is becoming more attracted to the path of fame compared to the typical intellectual development and financial security route. The appearance of the ease and simplicity of the life of internet celebrities obstructs the reality of what this life often really entails. Seeing influencers display
7421-574: Is the first FIFA game to feature real-time 3D graphics on the Sega Saturn , PlayStation and PC versions, using technology called "Virtual Stadium". It is also the first in the series to present players with real player names and positions, with ranking, transfer and team customisation tools. However, the Brazilian teams had mostly inaccurate rosters, some of them even featuring long-retired players (this would only be corrected in FIFA 99 ), and
KSI - Misplaced Pages Continue
7602-536: Is the first in the FIFA series to feature user-controlled goal celebrations . FIFA 09 has met with generally positive reception from reviewers. Clive Tyldesley and Andy Gray again provide the commentary in the English version. However, in the PS3 and Xbox 360 versions of the game, Tyldesley is replaced by Martin Tyler . For the first time, users can also purchase extra commentator voices in different languages from
7783-696: Is the fourth most-subscribed non-corporation YouTuber. Every minute, 300 hours of videos are uploaded to YouTube, and 5 billion videos are watched every day. In August 2014, Variety wrote that YouTubers are more popular than mainstream celebrities among U.S. teens. Advertisers, in an effort to reach teenagers and millennials who do not watch regular television and movies, have started contacting YouTubers and other internet celebrities. YouTube's AdSense program enables creators to earn money from advertisements. AdSense has certain requirements—a YouTuber must have more than 1,000 subscribers, live in an eligible country, and have more than 4,000 hours of watch time within
7964-703: Is the last title for the Wii and handhelds. The Windows version used the new engine ( Ignite Engine ) for the first time, which is the same as PlayStation 4 and Xbox One. The first edition released during EA's deal with the English Premier League as Official Sports Technology Partner. This deal allows all 20 Premier League stadiums to be included in the game as well as official Premier League scoreboards and television graphics. FIFA's exclusive access to Premier League clubs allowed detailed photography of all 20 stadiums so they could be authentically recreated, with
8145-466: The FIFA video game series from his bedroom at his parents' house in Watford. "KSI" stands for Knowledge Strength Integrity, which was taken from a Halo clan. He dropped out of sixth form college to pursue his YouTube career once he was earning steady monthly revenue from his uploads. In an interview in 2014, he recounted asking his teacher whether he should drop-out. His teacher asked how much KSI
8326-557: The FIFA series to use the Frostbite game engine and also the first to implement a story mode, namely, "The Journey". It also features the Japanese J1 League for the first time, the first time ever a football game for the international market features the league. FIFA 18 is the first title to feature Ultimate Team ICONS on all systems including PlayStation 4, Xbox One, Nintendo Switch, and PC. The game also features
8507-507: The FIFA Theme especially for the game, using some sounds from the game such as artificial crowd noise and commentary. This was the last title released for the original PlayStation in the US. The game also features authentic crowd chants edited by producer Dan Motut. FIFA 's developers made a complete overhaul of the game engine for this installment of FIFA , claiming a dramatic increase in
8688-541: The Internet and the World Wide Web became widely available, leading to the creation of numerous websites dedicated to shared interests. These forums allowed users to seek advice and help from experienced individuals in their field, increasing the availability of information beyond mainstream print media and corporate websites . Dedicated social media platforms emerged from these developments, providing users with
8869-814: The Internet . The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook , Instagram , TikTok , and YouTube , which primarily rely on user-generated content . Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle or attitude . In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports , politics, music, sports, and entertainment. As part of influencer marketing , companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms. In 1991,
9050-496: The PlayStation , PC , 32X and Sega Saturn versions used EA's "Virtual Stadium" engine, with 2D sprite players moving around a real-time 3D stadium. FIFA 97 improved on this with polygonal models for players and added an indoor soccer mode, but an early pinnacle was reached with FIFA: Road to World Cup 98 . This version featured much improved graphics, a complete World Cup with qualifying rounds (including all national teams) and refined gameplay. Months later, World Cup 98
9231-582: The PlayStation Store ( PlayStation 3 ) and Xbox Live Marketplace ( Xbox 360 ). Another option for the English language is Tyldesley and Andy Townsend . FIFA 10 has an extended Manager Mode which includes a new Assistant Manager that can be used to take care of the team's line-up and to rotate the squad based on importance of the upcoming match and improved finances. The "Player Experience and Growth System" has changed. Player growth will now be determined by in-game performance, demands placed on
SECTION 50
#17327798881709412-512: The Swiss Super League , Russian Premier League , Polish Ekstraklasa , Mexican Liga MX , American Major League Soccer , South Korean K-League , Japanese J1 League , the Chinese Super League , Saudi Professional League , Australian A-League , Chilean Primera División , Brazilian Campeonato Brasileiro Série A , Argentine Liga Profesional de Fútbol , allowing the use of real leagues, clubs and player names and likenesses within
9593-536: The UK Albums Chart and number one on the UK R&;B Albums Chart . On 29 April 2016, KSI released "Goes Off", featuring Mista Silva , as the first single from his second EP titled Jump Around . The EP's second single, " Friends with Benefits ", featuring MNDM, was released on 29 July 2016, reaching number 69 on the UK Singles Chart. The full EP was released on 28 October 2016 through Island Records. One of
9774-651: The UK Albums Chart . His second studio album, All Over the Place , was released in 2021 and debuted at number 1. He has achieved fourteen top 40 singles on the UK Singles Chart , seven of them ending up in the Top 10 and five of them ending up in the Top 5. He was involved in a white-collar boxing match against Joe Weller in February 2018. Two further boxing events against American YouTuber Logan Paul took place,
9955-399: The UK Singles Chart , and It dropped to number 68 and number 96 over the following two weeks, before dropping out of the top 100. " Keep Up ", the title song for KSI's debut extended play of the same name , featuring Jme , was released on 13 November 2015, reaching number 45 on the UK Singles Chart. The full EP was released on 8 January 2016, through Island Records, debuting at number 13 on
10136-447: The "greatest rivalry" in the history of sports video games. While FIFA initially had a more " arcade-style " approach, PES was more of a football simulation video game series with "faster-paced tactical play" and more varied emergent gameplay , which led to PES rivaling FIFA in sales during the 2000s. EA responded by borrowing gameplay elements from PES in order to improve FIFA , which led to FIFA pulling ahead commercially by
10317-406: The 3D player models. The game was generally considered to be much inferior than its rival. The opening video for FIFA 2000 features Sol Campbell performing motion capture duties for the game, then having his likeness computer-generated to play against a retro side from 1904, the year of the inauguration of FIFA . The game also included Port Vale , the club supported by Williams, in the "Rest of
10498-455: The AI closer to real player behavior) and True Player Motion (which gives the players more realistic animations). Also, all versions have an all-new Co-op Seasons online mode, in which two players can play a season for the same team. As for the team selection, the game features, for the first time, the top leagues from Argentina , Chile and Colombia , the first time South American leagues other than
10679-407: The American league consisted of entirely fictitious teams and rosters ( Major League Soccer had been inaugurated for only a few months as of the game's release, but it would only start to appear in the games as of FIFA 2000 ). The SNES and Mega Drive versions use an updated version of FIFA 95' s engine with new teams and graphics. It is also the first FIFA game to contain a player/team editor (in
10860-568: The Arab world, it was generic teams with non-distinctive uniforms). It is the only FIFA title to be released on the Wii U . New features include: For the newest generation of video game consoles PlayStation 4 and Xbox One , the game showcases a new engine, Ignite, which allows not only for graphical enhancements, like shifting weather conditions and dynamic environment, but also for changes in gameplay, with features like Human Intelligence (which brings
11041-462: The BPI for sales of 600,000 units in the UK and it was nominated for Best British Single at the 2021 BRIT Awards . KSI also featured on " Loose " by Zimbabwean-British artist S1mba , which peaked at number 14 on the UK Singles Chart. On 23 October 2020, KSI released the first single from his second album, " Really Love " featuring Craig David and Digital Farm Animals , which peaked at number three on
SECTION 60
#173277988817011222-557: The Brazilian one are featured in a FIFA game. The PC version does not feature the Ignite engine (which will be exclusive to the PlayStation 4 and Xbox One releases); rather than that, they will feature the Impact engine, same as used in the PlayStation 3 and Xbox 360 versions (which the PC versions have been using since 11 ), with minor improvements. This is reportedly due to Electronic Arts ' claims that most PC players do not own
11403-429: The British comedy film Laid in America in 2016. He was the subject of KSI: Can't Lose in 2018, a documentary film following the build-up to his first boxing match , and KSI: In Real Life in 2023, an Amazon Prime Video documentary film following his life from June 2021 to October 2022. Creating rap music since 2011, he released his debut studio album, Dissimulation , in 2020, which debuted at number 2 on
11584-521: The British YouTube group known as the Sidemen. The group produces online videos, most often consisting of challenges, sketches and video-game commentary, as well as selling exclusive Sidemen merchandise. In July 2014, KSI and Comedy Central UK launched KSI: Demolished , a five-episode comedy roast web series in which British comedians such as Kojo, Michelle de Swarte , Bobby Mair , and Alex Lowe , take turns to roast KSI. In August 2014, KSI
11765-566: The Bulgarian boxer Ivan Nikolov, who was pulled from the fight due to Nikolov having multiple white supremacist and Neo-Nazi tattoos. On 20 August, the Mexican professional boxer Luis Alcaraz Pineda was announced as KSI's second opponent on 27 August. KSI defeated Swarmz via 2nd round KO and won the vacant MFB cruiserweight title. KSI then defeated Alcaraz Pineda via 3rd round KO and retained his MFB cruiserweight title. On 19 November , it
11946-555: The Chiara Ferragni Collection. Like many other Instagram celebrities, Ferragni started by charging money per post for promoting brands. She earns revenue from promotional Instagram posts and the sale of her own products. In 2020, a report by venture-capital firm SignalFire stated that the economy spawned by internet creators was the "fastest-growing type of small business". Despite the recent emergence of influencer culture, influencer marketing and advertising it
12127-506: The Chinese version of Internet stardom. The wanghong economy is a Chinese digital economy based on influencer marketing in social media. Some wanghong celebrities generate profits via retail or e-commerce , through attracting the attention of their followers. Internet celebrities have become a popular phenomenon in China. For example, Sister Furong ( Fúróng Jiějiě, 芙蓉姐姐) received worldwide notoriety and fame for her self-promotion efforts through online posts. According to CBN Data,
12308-583: The EP's songs, "Touch Down", featuring rapper and singer Stefflon Don , appeared on the soundtrack of the 2017 film Baywatch . On 23 June 2017, KSI independently released " Creature ", which reached number 100 on the UK Singles Chart. "Creature" was the first single from KSI's third EP, Space , which was released independently on 30 June 2017. On 6 October that year, KSI released his fourth EP, Disstracktions, which includes diss tracks against fellow Sidemen members W2S and Behzinga . The EP reached number 31 on
12489-531: The Former CEO and founder of the agency Mediakix, previously spoke with Business Insider and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden. By the 2010s, the term "influencer" described digital content creators with a large following, distinctive brand persona, and a patterned relationship with commercial sponsors. Consumers often mistakenly view celebrities as reliable, leading to trust and confidence in
12670-579: The Greek League. A card reward system licensed from Panini was also introduced where, after winning a particular competition, a star player card is unlocked. There is also a bonus game with the nations that had automatically qualified for the 2002 World Cup ( France , Japan and South Korea ), in which the player tries to improve the FIFA ranking of their chosen team by participating in international friendlies. Playing with other national teams will allow
12851-536: The LaBrant Family and The Bucket List Family share their children, life experiences, and travels with their followers. Individuals such as MrBeast and David Dobrik post content about their lifestyle and host challenges and giveaways. Although multiple studies offer slightly differing views, internet celebrities, or influencers, can be broken into five or six different categories: Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. YouTube has risen as one of
13032-466: The Mega Drive and fifth-generation versions only). Also, in addition to the eight national leagues of the previous game, three leagues debuted in the game: Scottish Football League Premier Division , Allsvenskan and Super League Malaysia , a lineup that would stay for the next two editions as well. This was also the first FIFA game to have a proper introduction. The biggest change in FIFA '97
13213-514: The Sidemen banner featuring Jme, which charted at number 3 in the UK. On 27 January 2023, KSI released " Voices " featuring Oliver Tree . On 13 May, KSI released " Easy " with Bugzy Malone and R3HAB which served as KSI's ring walk tune in his bout against Joe Fournier on the same night . On 31 August, KSI performed a two-part concert at MF & DAZN: X Series 17 in which he previewed two unreleased singles "Low" and " Thick of It " featuring Trippie Redd. On 3 October, KSI released both songs as
13394-526: The UK Albums Chart and number one on the UK R&;B Albums Chart. One week before its release, KSI announced that the EP would be his "final release" with Island Records and that he would be releasing music independently. On 2 February 2018, KSI released " Uncontrollable ", featuring Big Zuu . The song played during KSI's ring walk for his boxing fight against Joe Weller and charted at number 89 on
13575-526: The UK Single Charts, and debuted at number one on The Official Big Top 40 . The single marked the first record under Atlantic Records. A remix featuring Headie One and Nines released on 28 August and served as KSI's ring walk tune in his bout against Luis Alcaraz Pineda on 27 August . On 30 September, KSI released " Summer Is Over ." On 5 December, KSI, TBJZL, and Vikkstar123 released a Christmas-themed single titled " Christmas Drillings " under
13756-743: The UK Singles Chart and also debuted at number 86 on the Billboard Hot 100, becoming KSI's first ever single to enter that chart. On 6 May 2022, KSI featured on " Locked Out " by S-X. The single is S-X's third single for his debut album. "Locked Out" became S-X's first single to chart in the UK Official Charts which peaked at number 53. On 30 May, it was announced that KSI had signed with Atlantic Records and Warner Music UK "following his huge collaboration with Anne-Marie on Don't Play". On 5 August, KSI released " Not Over Yet " featuring Tom Grennan . "Not Over Yet" charted at number four on
13937-471: The UK Singles Chart and has been certified gold by the BPI. On 15 January 2021, KSI released the album's second single, " Don't Play " with Anne-Marie and Digital Farm Animals. The song debuted at number two on the UK Singles Chart, becoming KSI's highest-charting single in the UK to date, and has been certified platinum by the BPI. On 12 March 2021, KSI released the album's third single, " Patience " featuring Yungblud and Polo G , which debuted at number 3 on
14118-478: The UK Singles Chart and has been certified silver by the BPI. On 26 April 2021, KSI announced via his social media the release of his second album All Over the Place , which was released on 16 July that year. It debuted at number 1 on the UK Album Charts, giving KSI his first-ever chart-topper, and has been certified gold by the BPI for surpassing 100,000 sales in the country. On 18 June 2021, KSI released
14299-530: The UK Singles Chart and received a silver certification from the BPI. KSI's debut studio album, titled Dissimulation , was released on 22 May 2020. The album debuted at number two on the UK Albums Chart and further charted in 15 other countries. It was the UK's best-selling debut album by a British artist in 2020 and it has been certified gold by the BPI for sales of 100,000 units in the country. The album spawned two further UK top 40 singles, " Cap ", featuring Offset , and " Killa Killa ", featuring Aiyana-Lee. KSI
14480-432: The UK Singles Chart. KSI released " On Point " on 17 August 2018, which was played during his ring walk for his second boxing bout . On 12 April 2019, KSI released a collaborative album with Randolph titled New Age . It debuted at number 17 on the UK Albums Chart and at number one on the UK R&B Albums Chart. On 4 November 2019, it was announced that KSI had signed with RBC Records and BMG to "take [his] music to
14661-565: The United States – especially noticeable in the Super NES version which, despite having a smaller team selection than the Genesis version, had three exclusive teams which qualified for the real-life tournament: Bolivia , Saudi Arabia and South Korea . The game was called International Soccer so EA could sell the game successfully in Europe, after assuming Americans would have no interest in
14842-627: The World" section (they were in the Football League First Division at the time, and while the concept of post-season promotion and relegation was introduced in this edition, teams from lower league tiers were only selectable starting with FIFA 2004 ). This title had a new graphics engine from FIFA Soccer World Championship which allows each team to have its own detailed kit, and for some players, their own unique faces. Doing away with ordinary coloured pennants as club emblems,
15023-490: The YouTube champion of the world after his boxing debut fight against fellow YouTube star Joe Weller and how KSI will use what he learned to fight Logan Paul . The film was produced by fellow YouTuber Callux's film studio, After Party Studios, and was distributed by Sony Pictures Home Entertainment . KSI makes a brief appearance in the Amazon Original sports docuseries All or Nothing: Arsenal , which documented
15204-623: The ability to create profiles and connect with others. SixDegrees.com pioneered this concept in 1997. Additionally, websites supporting blogging emerged around the same time, allowing users to publish long-form articles and stories. Since then forums, social media and blogging have transformed into integral components of communication, social interaction, business and journalism. Popular social media platforms include Facebook , Instagram , YouTube , Reddit , Twitch , Snapchat , TikTok , Twitter , Discord , Viber , WeChat , and WhatsApp . The origins of online influencing can be traced back to
15385-437: The album's fourth single, " Holiday ", which was only featured on the platinum edition of the album. The song debuted at number 2 on the UK Singles Chart, making it KSI's highest-charting solo single to date. On 6 August 2021, KSI released the album's fifth single, " Lose " with American rapper Lil Wayne , and was the lead single for the deluxe edition of the album, which was released on 27 August. The single peaked at number 18 on
15566-595: The announcement, the pair confronted each other, with KSI mocking Weller's struggles with depression and his use of antidepressants for which he later apologised. The fight was won by KSI 1 minute and 37 seconds into the third round by way of technical knockout . KSI expressed his respect for Weller after the fight for being "way harder, way tougher than I thought," and praised him for his commitment to raising awareness for mental health , before calling out American YouTuber Logan Paul , his brother Jake Paul , and retired footballer Rio Ferdinand . On 24 February 2018, it
15747-566: The appeal, stating there were "no grounds" to overturn the result. Despite the result, KSI's manager Mams Taylor stated that the appeal is still ongoing and that they are moving into the second of three possible stages. On 2 June 2024, KSI confirmed on Twitter that he would return to the ring in August after a 10-month break from the Fury loss in October of last year. Reports began to state that KSI
15928-429: The appearance of authenticity through harnessing the emotions of her audience. In Lueck's (2012) study they find that 60% of her Facebook advertising contains an "embedded emotional/transformational story". Her social media posts blur the boundaries between commercial promotion and personal storytelling, making it more difficult for followers to distinguish between authentic messages and promotional material. This motivates
16109-519: The best-selling sports video game franchise in the world, the FIFA series has sold over 325 million copies as of 2021. On 10 May 2022, it was announced that EA and FIFA 's partnership of 30 years would come to an end upon the termination of their licensing agreement, making FIFA 23 the last entry to the franchise under the FIFA name. As a successor to the FIFA series, EA launched the EA Sports FC franchise, with EA Sports FC 24 being
16290-491: The best-selling sports video game franchise in the world and the most profitable EA Sports title. With FIFA 12 selling 3.2 million copies in the first week after its 27 September North American debut in 2011, EA Sports dubbed it "the most successful launch in EA Sports history". In 2012, EA Sports signed Lionel Messi to the FIFA franchise, luring him away from the competitor Pro Evolution Soccer . Messi's likeness
16471-411: The biggest platforms for launching internet celebrities. YouTube creators (known as YouTubers ), regardless of the genres or types of videos they make, have created an industry that can generate revenue from video views and online popularity. For example, Swedish internet celebrity PewDiePie uploads gaming and comedy videos on YouTube. As of October 2024 , he has around 110 million subscribers and
16652-546: The bout had concluded, KSI lashed out at Fury and insisted that the result was a "robbery." Many online and attendees sided with KSI, beveling that he did enough to win the fight, including English sports promoter Eddie Hearn , who was in attendance. On 19 October, KSI submitted an appeal to the Professional Boxing Association (PBA). On 1 December, the PBA announced on Twitter that they had rejected
16833-549: The chance to play the first ever game in the FIFA series which was titled as "FIFA 94". The game also features for the first time a Classic XI team consisting of great football legends and a World XI team consisting of current great superstars. Both teams have the Cardiff Millennium Stadium as their primary ground. These clubs must be unlocked in the "Fan Shop". The Xbox 360 version, titled FIFA 06: Road to FIFA World Cup , featured only national teams and
17014-549: The cheers, chants and sounds of more than 20 Premier League matches also recorded. Since this game any club promoted to the Premier League has had their stadium added. Due to licensing troubles with Brazilian players, this was the first game in the main series that did not feature a Brazilian league in any form. FIFA 15 also brought back the Turkish Süper Lig to the series after it was initially removed with
17195-405: The clothes or accessories they sell, or giving makeup or fashion tips. They serve as key opinion leaders for their followers, who either aspire to be like them or look up to them. Zhang Dayi (张大奕)—one of China's best-known wanghong according to BBC News , with 4.9 million followers on Sina Weibo —has an online shop on Taobao, reportedly earning CN¥300 million ( US$ 46 million ) per year. This
17376-410: The club by spending time with the coaching staff and players behind the scenes both on and off the field throughout their 2021–22 season . In 2023, KSI released a documentary called KSI: In Real Life , produced by Amazon Prime Video and Louis Theroux , focusing on KSI's life and career. Theroux stated that it would be "an opportunity to see another side of JJ, understanding how he got where he is,
17557-582: The concept of the micro-celebrity "is best understood as a new style of online performance that involves people 'amping up' their popularity over the Web using technologies like video, blogs and social networking sites". A micro-celebrity is also known as "a form of identity linked almost exclusively to the internet, characterizing a process by which people express, create and share their identities online". However, micro-celebrities differ from more traditional forms of celebrities associated with Hollywood stars because
17738-619: The control of play, having rewritten more than half the game's code. In addition to a renovation of the engine, which discards the "off the ball" system, the developers boasted a significantly more involved Career mode and the introduction of "team chemistry" which determines how well team members play together. This installment breaks with the long tradition of commentary from Match of the Day ' s John Motson and (more recently) Ally McCoist , who are replaced by ITV 's Clive Tyldesley and former Sky Sports pundit Andy Gray , who had already worked in
17919-551: The cover of FIFA Football 2004 , FIFA Street and FIFA Street 3 . Since the release of FIFA Mobile in 2016, midfielder Kevin de Bruyne and forwards Marco Reus (who also appeared on the cover of FIFA 17 ), Hazard, Ronaldo, Neymar , Paulo Dybala , Mbappé and Vinícius Júnior have appeared on the cover. FIFA 12 holds the record for the "fastest selling sports game ever" with over 3.2 million games sold and over $ 186 million generated at retail in its first week of release. The franchise's final release, FIFA 23 ,
18100-475: The cover of the North American version of the game, while Kaká and Wayne Rooney feature on the cover of the UK and Irish version. Aside from Kaká and Rooney, Petr Čech and Andrés Iniesta are also prominently featured in the game, appearing in in-game screens like the menus of the PC version. David Rutter, the line producer for FIFA 12 , has promised "a revolutionary year for FIFA ... especially in
18281-500: The covers of both the standard and ultimate editions. Previous cover stars include Eden Hazard , who was the face of FIFA 20 , as well as Cristiano Ronaldo , the cover star of FIFA 18 and FIFA 19 . Lionel Messi appeared on four straight covers from FIFA 13 to FIFA 16 . Wayne Rooney starred on seven covers of the series: every game from FIFA 06 to FIFA 12 . Ronaldinho appeared alongside Rooney on four of these ( FIFA 06 to FIFA 09 ), and he also appeared on
18462-517: The decentralization of player image rights in Brazil; as a result, the Brazilian teams are placed in the Rest of World block (being given their own incomplete league slot in subsequent editions), with their rosters comprised completely by fictional players (although real players were featured until the March 2016 updates), unlike all other clubs and most national teams. FIFA 17 is the first video game in
18643-516: The distributors for KSI's previous rematch against Logan Paul, was announced, along with events to follow, marking the KSI vs Swarmz and Luis Alcaraz Pineda event as MF & DAZN: X Series 001 . On 10 January 2023, it was announced that Misfits Boxing and DAZN had signed a 5-year deal to continue distribute events with two pay-per-view each year. In January 2022, KSI founded a drinks company known as Prime alongside his former rival Logan Paul . Prime
18824-507: The dribbling, shooting, or practicing free kicks and penalties while on the practice pitch. It was the first game in the franchise for PlayStation 3 and Wii , the latter introducing motion controls for shooting, as well as three mini-games that make use of the Wii Remote . FIFA 09 features a revamped collision system and an option for 10 versus 10 "Be a Pro" online matches, and the new " Adidas Live Season" feature, which updates all
19005-554: The early 2010s, and have risen in popularity in the 2020s. The first virtual Youtuber was Ami Yamato, who debuted on May 18, 2011; the first VTuber who had used the phrase "virtual Youtuber" is Kizuna AI , who began entertaining in 2016. The appeal of VTubers is similar to a real person, except the entertainer may choose to remain anonymous through their VTuber persona. The 2D anime virtual avatars appealed to many Japanese fans and popularity began to spread internationally. In October 2021, there has been reported to be 16,000 VTubers around
19186-400: The emergence of digital blogs and platforms in the early 2000s. Nevertheless recent studies demonstrate that Instagram, an application with more than one billion users, harbors the majority of the influencer demographic. These individuals are sometimes referred to as "Instagrammers" or "Instafamous." A crucial aspect of influencing lies in their association with sponsors. The 2015 debut of Vamp,
19367-507: The exception of Internacional , from Rio Grande do Sul —it would not be until FIFA 07 that Campeonato Brasileiro represented the country. The game eliminates the one-touch passing seen in the original FIFA International Soccer . This was also the only game in the main series not to be released in more than one platform (counting spin-offs, only FIFA 64 and certain versions of the FIFA Manager series share this distinction). This
19548-546: The fact that PewDiePie: Legend of the Brofist was not a free application. KSI Unleashed was removed from the Google Play Store and App Store on an unknown date. In 2018, KSI took part in the promotional efforts for EA Sports UFC 3 by training alongside former UFC middleweight world champion Michael Bisping . In August 2021, KSI teamed up with Roblox and hosted a virtual album launch party inside
19729-619: The field." The sixth best-selling video game franchise , by 2021, the FIFA series had sold over 325 million copies. The latest installments in the series contain many exclusively licensed leagues including leagues and teams from around the world, including the German Bundesliga and 2. Bundesliga , English Premier League and EFL Championship , Italian Serie A and Serie B , Spanish La Liga and La Liga 2 , French Ligue 1 and Ligue 2 , Portuguese Primeira Liga , Turkish Süper Lig , Dutch Eredivisie , Scottish Premiership ,
19910-552: The finishing sequence. On 15 May, Fournier appealed the decision, and the Professional Boxing Association called for both fighters to make their cases, and a decision will be made by 19 May at the latest. On 19 May, the Professional Boxing Association officially ruled the bout a no-contest . On 28 July, it was announced that KSI and Logan Paul would both headline MF & DAZN: X Series 10 – The Prime Card on 14 October at Manchester Arena in Manchester , England. On 30 July, it
20091-509: The first influencer marketing network. Murphy succeeded Blogstar with PayPerPost, which was introduced in 2006. This platform compensated significant posters on prominent forums and social media platforms for every post made about a corporate product. Payment rates were determined by the influencer's status. Though very popular, PayPerPost, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have. With
20272-490: The first installment under the new name. Football video games such as Tehkan World Cup , Sensible Soccer , Kick Off and Match Day had been developed since the late 1980s , and were already competitive in the games market when EA Sports announced a football game as the next addition to their EA Sports label. When the series began with FIFA International Soccer on the Sega Mega Drive in late 1993, it
20453-483: The followers to engage in particular purchasing behaviours which reflects her parasocial influence. FIFA (video game series) FIFA was a football video game franchise that was developed by EA Vancouver and EA Romania and published by EA Sports . As of 2011, the FIFA franchise has been localized into 18 languages and available in 51 countries. Listed in Guinness World Records as
20634-574: The franchise on a 6th generation video game console in USA and Europe. The PlayStation version of FIFA 2001 received a "Gold" sales award from the Entertainment and Leisure Software Publishers Association (ELSPA), indicating sales of at least 200,000 copies in the United Kingdom. For FIFA Football 2002 , power bars for passes were introduced, and dribbling reduced in order to attain
20815-402: The front cover of the series for the three consecutive years between FIFA 21 and FIFA 23 , as the face of the franchise. Chelsea Women forward Sam Kerr appears alongside Mbappé on the ultimate edition, becoming the first female footballer in franchise history to do so. In EA Sports FC 24 , the inaugural installment of the succeeding EA Sports FC franchise, Erling Haaland appeared on
20996-511: The game would only award a free kick for offside if the ball was passed roughly to where the player in the offside position was. FIFA 98 was also the first of the series to feature a licensed soundtrack, with " Song 2 " by Blur used as the intro track for the game. It was the last FIFA game to be released on the 16-bit consoles that the series had originated on. This version of the FIFA series contained over 40 "classic" teams, so that gamers could play as retired football legends. It marked
21177-481: The game. Using the same engine with only minor touch-ups, FIFA 95 introduced club teams to the series within eight national leagues: Brazil, Germany's Bundesliga , Italy's Serie A , Spain's La Liga , England's Premier League , France's Ligue 1 , Netherlands' Eredivisie and the United States. Most of the leagues have team lineups based on the 1993–94 season, and the teams, although recognisably real, all still have generic players, many of them even returning from
21358-450: The game. In 2015, KSI published a biography titled KSI: I Am a Bellend . The book was released on 24 September 2015, in the UK and five days later in the United States, and KSI toured to support the book from its release until 4 October 2015. Internet celebrity An internet celebrity , also referred to as a social media personality or an influencer , is an individual who has acquired or developed their fame and notability on
21539-404: The gameplay department." The first screenshot was revealed on 11 April, featuring Brazilian midfielder Kaká running through the field. FIFA 12 is the first edition of the series to feature Arabic commentary. The Czech First League and Turkish Süper Lig are removed from the game (though Turkish side Galatasaray is still featured) and a third Argentine team, Racing Club de Avellaneda ,
21720-486: The games. Popular clubs from around the world, including some teams from Greece , the Indian Super League , Ukraine and South Africa , are also included, without those nations' entire leagues. They are available in the "Rest of World" section. Known as EA Soccer during development and sometimes subsequently also known as FIFA '94 , the first game in the series was released for the Sega Mega Drive in
21901-421: The headliner to MF & DAZN: X Series 001 27 August 2022; however, due to a major concussion , it was announced on 6 August that Swarmz would be Wassabi's replacement. This marked the first event under KSI's promotion company Misfits Boxing. On 16 August, it was announced that KSI will be facing a second opponent, thus billing the event "2 Fights 1 Night." His initial second fight was scheduled to be against
22082-767: The highlights of their lives has shown to produce some unintended effects on fans. Those who closely follow the lives of internet celebrities are more likely to develop psychological difficulties such as anxiety, depression, and dissociation. Although many internet celebrities appreciate the support and loyalty of their viewers and fans, the dedication to their lives can sometimes be intense. Fans may develop extreme behaviors or attitudes towards their favorite celebrities that can be identified as obsessive or may sometimes result to criminal behavior. The younger crowd are also being impacted through seeing their internet celebrities on different social media platforms. The Journal of Behavioral Addictions published by Akademiai Kiado evaluates
22263-400: The ideal platform for personal branding. Depending on their rise to fame, internet celebrities may reach their audiences in different ways. Some people write journals or blogs, some make YouTube or TikTok videos, others post frequently on Instagram or Twitter (X). The Internet has made fame accessible to and attainable for the general public. In some cases, people might rise to fame through
22444-505: The influencer themselves. The intention is that their followers, who relate or look up to certain influencers, will be more inclined to purchase an item because their favorite "Internet celebrity" recommended it. Internet celebrities typically promote a lifestyle of beauty and luxury fashion and foster consumer–brand relationships, while selling their own lines of merchandise. "Digital Branding: A Comprehensive Step-by-Step Guide to Strategy, Tactics, Tools, and Metrics" by David Rowles explains
22625-513: The introduction of Major League Soccer , replacing the fictitious "American" league previously included, as well as national leagues from Denmark , Greece , Israel , Norway and Turkey (though Galatasaray is not present in the game), albeit removing the Portuguese Liga. The game received mixed reviews due to its cartoonish graphic engine and shallow gameplay, a brand new engine was implemented in an attempt to give more "emotion" to
22806-399: The labor of young individuals without providing remuneration. The Blogstar Network was established in 2004 by Ted Murphy of MindComet. Bloggers were encouraged to join an email list and receive remunerated offers from corporations in exchange for creating specific posts. For instance, bloggers were compensated for writing reviews of fast-food meals on their blogs. Blogstar is widely regarded as
22987-537: The license includes official club emblems for the first time, although certain leagues, like the Dutch league, are unlicensed. Slightly tweakable physics made the game a modding favorite for its fan community. The game also includes the entire Austrian Bundesliga and Korean K-League as playable leagues for the first time, albeit removing the Turkish Premier League. A " hack " feature is included, where
23168-420: The makeup brand Morphe cut ties and ceased all makeup collaborations with Jeffree Star because his problematic past had resurfaced. The year before that, Kuwaiti celebrity Sondos Alqattan was "cancelled" for criticising Filipinos. As a result of this, some brands cut ties with her. Meetups are often a way internet celebrities interact with fans in real life. Occasionally, an internet celebrity might organize
23349-467: The market (with the exception of EA's World Cup spin-offs), from using its lineup and likeness (Japanese players in foreign markets continued to be featured in the series, though) until FIFA 17 . FIFA Football 2003 added features completely new gameplay from the previous titles. EA revamped the outdated DirectX 7 graphics used in FIFA 2001 and 2002 , and introduced new graphics featuring more detailed stadia, players, and kits. Club Championship Mode
23530-415: The meetup resulted in chaos. Alternatively, events can be organized at a venue with security personnel. VidCon is an annual organized video conference designed for people interested in online videos. It invites internet content creators to participate in events for paying fans, such as performances, panels, and meet-and-greets. Internet celebrities can draw in a devoted crowd of fans whether their reach
23711-410: The methods online influencers employ to increase their audience and brand visibility. Digital branding encompasses all online experiences and necessitates value provision." It is suggested that users are already familiar with the lives of their influencers as devoted followers. This makes it easy for them to promote companies as their followers feel as though they know the celebrities they follow, despite
23892-513: The most popular football game around" and "football [video] games' equivalent of the Premier League ". He praised the game's FIFA Ultimate Team , which "encourages you to purchase Panini -sticker-like player packs to build up a dream team", adding the series has "an excellent Journey mode that lets you control an aspiring pro and build him up to an international superstar, and a Career mode that lets you control your favourite team on and off
24073-418: The next level" and "further develop his music career in the US and internationally". In addition to managing KSI's future releases, it was confirmed that the label would be administering and reissuing KSI's independent catalogue recordings. That day, it was confirmed that KSI had already started recording his debut studio album . On 8 November 2019, " Down Like That ", featuring Rick Ross , Lil Baby and S-X ,
24254-451: The next title, and is a highly polished version of the original. This version was ranked No. 7 on the Mega list of the "Top 10 Mega CD Games of All Time". The game on the 3DO console sported pseudo-3D cameras and it was the most graphically advanced version. The game is also playable on the PlayStation 2 version of FIFA 06 . It was made in celebration for the 1994 FIFA World Cup held in
24435-447: The player can press R1 to attempt an intentional foul, such a high sliding tackle. This title was the first game of the series with a power bar for shooting (such a feature already existed in the Super NES version of the first game, but it was not in all versions of the game). FIFA 2001 was the first version (for the PC) that could be played online, which was revolutionary, and the first game in
24616-547: The player to play through their respective zones' qualifying rounds (except for Oceania and Africa, whose confederations are not represented in full). FIFA Football 2002 was the final game in the main series to feature the Japanese national team , as the Japan Football Association would sell its exclusive rights to Konami during 2002, thereby depriving not only FIFA , but all other football games in
24797-466: The player to score by standing in front of the goalkeeper so that the ball rebounds off him into the net. The game was number one in the UK charts, replacing Street Fighter II Special Champion Edition , and staying there for a full six months. Mega placed the game at #11 in their Top 50 Mega Drive Games of All Time. The Sega Mega CD version was released under the title "FIFA International Soccer Championship Edition" it includes some features used in
24978-400: The player to take lower ranked teams into the top leagues and competitions (a promotion/relegation system was present since the 2000 edition, but none up until this one featured second-tier leagues). A new gameplay feature dubbed "off the ball" was introduced, which is the ability to simultaneously control two players, in order, for example, to move a second player into the box in anticipation of
25159-581: The player, and achievements based on the player's particular position. The games also features 50 stadia and 31 leagues, among which the Russian Premier League is introduced to the series (except for the PlayStation 3 and Xbox 360 versions). It also includes 360 degrees player control instead of the 8-direction control in previous games. FIFA 11 was released 28 September 2010 in North America and 1 October 2010 in Europe. It features
25340-447: The players' stats in a particular league based on the player's form in real life. Although the feature is activated through microtransactions, gamers have access to one free league of their choice from the moment they activate the service to the end of the 2008–09 season. Online play has also been improved in FIFA 09 , with a feature called "FIFA 09 Clubs" allowing players to form or join clubs and field their strongest team online. The game
25521-454: The previous game. The USA League consists of teams and players from the A-League , the country's second division – subsequent editions would feature "artificial" division one leagues, a feature not corrected until the 2000 edition, when Major League Soccer was included for the first time. In addition, the Brazilian league contained only teams from São Paulo and Rio de Janeiro states, with
25702-711: The products being promoted. A 2001 study from Rutgers University discovered that individuals were using "internet forums as influential sources of consumer information." The study proposes that consumers preferred internet forums and social media when making purchasing decisions over conventional advertising and print sources. An influencer's personality strongly impacts their audience's purchasing decision, with those who engage with their audience being more persuasive in encouraging product purchases. Companies today place great importance on feedback and comments received through social media platforms as consumers trust other consumers. Reviews are often relied on to persuade consumers to make
25883-776: The public, who felt the promotion of the event deliberately misled and confused target audiences. As a result, numerous advertising bodies sought to introduce strict regulations and guidelines around influencer marketing. This includes the AANA (Australian Associations of National Advertisers), who states that influencer advertising must be "clearly distinguishable". In August 2024, the Federal Trade Commission voted unanimously to ban marketers from using fake user reviews created by generative artificial intelligence chatbots (such as ChatGPT ) and influencers paying for bots to increase follower counts . Cancel culture
26064-448: The reality being different. Self-branding, also known as personal branding , describes the development of a public image for commercial gain or social or cultural capital. The rise of social media has been exploited by individuals seeking personal fame and product sales. Platforms such as Instagram , Twitch , Snapchat , VSCO , YouTube , and TikTok , are the most common social media outlets on which online influencers attempt to build
26245-420: The release of FIFA 12 . FIFA 16 was the first title in the series to include female athletes and national teams. After the complications in the previous edition, some Brazilian teams - except for those which had exclusivity deals with Konami's rival Pro Evolution Soccer series - agreed to lend their visual identities (badges, names and kits) to the game, but no such agreement was reached with players due to
26426-435: The return of the create-a-player mode, as well as an improved Career mode. The biggest difference compared to previous titles in the series is the inclusion of first-touch gameplay which provides gamers with the ability to perform real-life tricks and passes. It is also the first version to feature the full Mexican League . The game has no opening video, but its soundtrack is headlined by British DJ Paul Oakenfold , who composed
26607-648: The same. The Xbox 360 version, now a full-fledged conversion of the game, uses a completely new game engine which was created from scratch for the system. This Xbox 360 version also features a much reduced team line-up, completely removing all lower division teams and focusing on the four main European leagues, plus the Mexican Clausura and national teams. This was the last title released for the GameCube , Xbox and Game Boy Advance . FIFA 08 introduced
26788-416: The second artist to be signed to the label. In June 2021, KSI announced that he and Wasserman Boxing had partnered up to launch a boxing promotional company called 'Misfits Boxing'. The first event was scheduled to take place on 27 August 2022, with KSI also set to make his boxing return as the main event. A series of other boxing events titled "MF & DAZN: X Series" in collaboration with DAZN , who were
26969-623: The second of which was a professional bout in which he won via split decision in November 2019 . In August 2022 , he fought two people in the same night, defeating rapper Swarmz and professional boxer Luis Alcaraz Pineda. In 2023, he fought FaZe Temperrr in January , Joe Fournier in May , and Tommy Fury in October , which he lost via unanimous decision . Olajide Olayinka Williams Olatunji
27150-444: The second top creator of 2023, earning an estimated $ 24 million. In July 2024, KSI appeared in a YouTube video challenge by American YouTuber MrBeast titled " 50 YouTubers Fight for $ 1,000,000 ". Having written and produced comedy–rap songs for his YouTube channel in 2011, KSI released his debut single, " Lamborghini ", featuring British grime MC P Money , on 23 March 2015, with Dcypha Productions . The song charted at number 30 on
27331-403: The series as guest commentator. One of the new features in FIFA 06 was a special "retro" which features nostalgia of the game. Inside it includes an unlockable classic biographies section, a memorable moments video compilation, which features ten of the most memorable moments as judged by the FIFA 06 developers, a video compilation with a retrospective view of every game in the FIFA series and
27512-445: The start of an upward trend in the series. It boasts a refined graphics engine, team and player customisation options, 16 stadia, improved artificial intelligence , a "Road to World Cup" mode with all FIFA-registered national teams, and a licensed soundtrack featuring popular musical artists of the time. The game features many accurate team squads for national call up when playing in the round robin qualification modes. Another new feature
27693-577: The success of PayPerPost, the public became aware that there was a drive for corporate interests to influence what some people were posting to these sites. The platform also incentivized other firms to establish comparable programs. Despite concerns, marketing networks with influencers continued to grow throughout the 2000s and into the 2010s. The influencer marketing industry is expected to be worth up to $ 15 billion by 2022, up from as much as $ 8 billion in 2019, according to estimates from Business Insider Intelligence, which are based on Mediakix data. Evan Asano,
27874-552: The third tier of German football, 3. Liga , the Iceland and Saudi Arabia national football teams , both the men's and women's national New Zealand teams and has the Turkish Super League after EA renewed its licence with them. EA Sports introduced Quick Subs into FIFA 18 where the player can make a substitute when the ball goes out of play. The Cruyff turn – a feint named after 1970s Dutch star Johan Cruyff –
28055-405: The weeks leading up to Christmas 1993. This greatly hyped football title broke with traditional 16-bit era games by presenting an isometric view rather than the more usual top-down view ( Kick Off ), side view ( European Club Soccer ), or bird's eye view ( Tehkan World Cup and Sensible Soccer ). It only includes national teams , and real player names are not used. A notorious bug allows
28236-574: The world of a premium online content creator today, and a man who has made it his brand never to lose, as he takes on the music business." KSI and the Sidemen have founded multiple businesses throughout their online careers. In 2014 the group launched a clothing brand under the Sidemen Clothing banner. In November 2021, they founded a restaurant chain known as Sides in collaboration with Reef. In October 2022, they launched their own vodka brand known as XIX Vodka. in March 2024, they launched
28417-482: The world". On 4 August 2017, KSI tweeted that he would be leaving the Sidemen, citing conflicts with fellow member, Ethan Payne . Shortly thereafter, he released a number of diss track videos criticising members of his then-former group, to which most of the members responded back with their own. Later that month, KSI released a video in which he claimed that he was being deported from the United States for receiving an incorrect visa . In November 2017, KSI released
28598-455: The world. VTubers function in a similar fashion to YouTubers and streamers , with some VTubers being music artists. These VTubers that were music artists or broadcast their musical talent would be dubbed "VSinger" (virtual singer). Agencies such as Hololive and VShojo , scout and hire these VTubers to aid in marketing and build popularity. Their trademark character being the VTuber avatar or
28779-398: Was EA's first officially licensed tournament game. John Motson was the first commentator for the FIFA series, and has worked alongside Ally McCoist , Andy Gray , Des Lynam , Mark Lawrenson and Chris Waddle . Motson first joined the franchise for FIFA 96 ; he and McCoist were replaced by Gray and Clive Tyldesley for FIFA 06 but later returned for FIFA Manager 08 . Martin Tyler
28960-426: Was a professional fight without the use of headgear. KSI was trained by professional boxers Viddal Riley and Jeff Mayweather , uncle of Floyd Mayweather Jr. KSI defeated Paul via split decision , with two judges scoring the bout 56–55 and 57–54 in favour of KSI, and a third judge scoring the fight 56–55 in favour of Paul. On 1 July 2022, it was announced that KSI vs Alex Wassabi was scheduled to take place on as
29141-570: Was added to the Windows and PlayStation 2, whereas the original PlayStation version was dropped. FIFA Football 2003 was also the first game in the series to use the EA Trax . EA Trax is the exclusive music menu system that has been used ever since in all FIFA titles. While not adding much to the game engine, the biggest new inclusion in FIFA Football 2004 is secondary divisions, which allow
29322-469: Was announced that KSI would be fighting Logan Paul in a white-collar boxing amateur boxing match. The fight ended as a majority draw, with two judges scoring the fight even at 57–57 and a third judge scoring 58–57 in favour of KSI. A rematch between KSI and Paul was held on 9 November 2019 at the Staples Center , Los Angeles, and was promoted by Eddie Hearn . Unlike the first fight, the rematch
29503-438: Was announced that KSI would face Dillon Danis as the headliner of MF & DAZN: X Series 004 on 14 January 2023, at Wembley Arena , London , England. However, on 4 January, Danis withdrew due to lack of preparation, a lack of a coach, and issues with the contracted weight. It was announced that KSI would defend his MF cruiserweight title against Brazilian YouTuber and FaZe Clan founder FaZe Temperrr, replacing Danis within
29684-411: Was announced that KSI would in fact be facing Fury. Fury defeated KSI via a majority decision . On 15 October, the results were changed to a unanimous decision victory for Fury due to judge Rafael Ramos, who had previously scored the bout 57-57 on the scorecard, which was mathematically incorrect. The event generated 1,300,000 pay-per-view buys, making it one of the largest boxing events in 2023. After
29865-504: Was banned from Eurogamer events. KSI subsequently apologised "for any offence the video of 15 months ago may have caused in the short time it was on his YouTube channel, references to it since and subsequently used by other people" and stated his desire to move on from the incident and "be judged on the great content and value he gives to brands and partners, without controversy." In October 2013, KSI signed with Maker Studios ' sub-network, Polaris. Since 19 October 2013, KSI has been part of
30046-799: Was born on 19 June 1993 in London and was raised in Watford , Hertfordshire . His father, Olajide Olatunji, was born in Ibadan , Nigeria . His mother, Olayinka Olatunji ( née Atinuke), is from Islington , London . He and his parents are from the Yoruba ethnic group. He was educated at Reddiford School in Pinner and Berkhamsted School in Berkhamsted , where he met future collaborator and Sidemen member Simon Minter. KSI's younger brother, Deji Olatunji,
30227-568: Was confirmed that the iPhone , iPad and iPod Touch will also be included and others are to come in the next few months. On 11 July, photos of the Career Mode were released. During the demo launch on 13 September 2011, both FIFA 12 and Xbox Live were trending on social networking site Twitter. For the first time in the series, the game has been officially ported to the Mac OS X operating system by TransGaming . In March 2012, FIFA Football
30408-514: Was in negotiations to face former unified light welterweight champion Amir Khan . On 4 June, Khan confirmed the negotiations. However, on 8 June KSI confirmed in a YouTube video that Khan will not be his opponent but potentially for later in the year. In that video, KSI also confirmed he will be fighting on 31 August 2024, in Dublin, Ireland , and challenged American internet personality Slim Albaher and American mixed martial artist Anthony Taylor to
30589-552: Was introduced with the feature of playing against 17 of Europe's top clubs in their own stadia and the fans singing their unique chants and songs. A TV-style broadcast package gave highlights at half-time and full-time, as well as comprehensive analysis. One of the most anticipated new features was EA Sport's "Freestyle Control" which allows the user to flick the ball on and lay it off to teammates. Other additions include greater likenesses of players such as Thierry Henry and Ronaldinho, as well as realistic player responses. An Xbox version
30770-465: Was making from YouTube, to which KSI answered, "around £1,500 a month", which was more than his teacher earned. His parents initially disapproved, but later became supportive and featured in a number of his videos. KSI later uploaded more vlog -style content and played a variety of games and in 2012, the channel reached a million subscribers. KSI's rise to fame was not without controversy, with him being widely criticised for his self-described 'rape-face',
30951-644: Was notable for being the first to have an official license from FIFA , the world governing body of football. The main series has been complemented by additional installments based on single major tournaments, such as the FIFA World Cup , UEFA Champions League , UEFA Europa League and UEFA European Football Championship , as well as a series of football management titles. Since the 1990s, the franchise's main competitor has been Konami 's eFootball series (formerly known as Pro Evolution Soccer, or PES). The last release featured Kylian Mbappé , who appeared on
31132-560: Was released as a launch title for the PS Vita , which despite the different name was a port of FIFA 12 . New features include: On Xbox 360 and PlayStation 3, the game is the first of the series compatible with Kinect and PlayStation Move , respectively. The game also features the Saudi Professional League , the first time Arabic football is represented in the series (while FIFA 2000 did include club teams from
31313-487: Was released as the album's lead single . It was performed live by the three featured artists as KSI's entrance music for his boxing rematch against Logan Paul. The song peaked at number 10 on the UK Singles Chart and it has been certified silver by the British Phonographic Industry (BPI) for sales of 200,000 units in the country. On 15 December KSI, Miniminter, TBJZL , and Zerkaa released
31494-463: Was released worldwide on 27 September 2022. It is available for multiple gaming systems, including the PlayStation 4 , Xbox One , Nintendo Switch , PC , PlayStation 5 , Xbox Series X and Series S , and Stadia . While FIFA 95 did not add much other than the ability to play with club teams, FIFA 96 pushed the boundaries. For the first time with real player names by obtaining the FIFPro license,
31675-467: Was scheduled to perform at Parklife , Longitude and Reading and Leeds music festivals in 2020 to promote Dissimulation , but these were later cancelled due to the COVID-19 pandemic . KSI featured on " Lighter " by British DJ and record producer Nathan Dawe . The song peaked at number three on the UK Singles Chart and became one of the UK's best-selling songs of 2020. It has been certified platinum by
31856-443: Was the 4th most popular personality among U.S. teenagers, according to a survey done by Variety . On 18 August 2014, KSI teamed up with Endemol for a new sports show called Rule'm Sports. In October 2014, KSI signed with MLG.tv , a streaming media service focused on gaming and esports, as part of the roster of live streamers. In September 2015, KSI was ranked 15th on Business Insider 's list of "The 15 most popular YouTubers in
32037-443: Was the ability to manually change the referee 's strictness, allowing some fouls to go un-noticed or without punishment. Additionally, for the first time in a FIFA game, the offside rule is properly implemented. In previous games, when a player was in an offside position doing anything except running, that player was penalised for offside even when the ball was passed backwards. The 32-bit version of FIFA 98 corrects this so that
32218-553: Was the default commentator for the FIFA series from 2006 to 2020, alongside Andy Gray between 2006 and 2010 and Alan Smith from 2011 to 2020. Derek Rae and Lee Dixon appear in FIFA 19 as commentators for UEFA competitions, and alternate with Tyler and Smith in all competitions in FIFA 20 . Rae and Dixon became the sole English-language commentators in FIFA 21, replacing Tyler and Smith. In FIFA 22 and FIFA 23 , Stewart Robson serves as Derek Rae's co-commentator, replacing Dixon. Guy Mowbray and Sue Smith were introduced as
32399-460: Was the inclusion of 6-a-side indoor soccer mode and polygonal players, with motion capture provided by David Ginola . The game features a much higher number of playable leagues from England, Spain, France, Italy, the Netherlands, Germany and Malaysia. These versions also feature commentary by John Motson , partnered by Andy Gray , with Des Lynam introducing the matches. This game marks
32580-533: Was then immediately placed on the cover of FIFA Street . In 2013, the Spanish professional women's footballer Vero Boquete started a petition on Change.org , which called upon Electronic Arts to introduce female players in the FIFA series. The petition attracted 20,000 signatures in 24 hours. FIFA 16 , released on 25 September 2015, included female national teams. In 2018, Steve Boxer of The Guardian called FIFA 18 "the slickest, most polished and by far
32761-422: Was written and directed by Sam Milman and Peter Vass and was produced by The Fun Group LLC and Max Gottlieb. The film was released direct-to-video by Universal Pictures on 26 September 2016. Jason Best of Movie Talk gave the film 1 out of 5 and called it "Crass and witless." In 2018, KSI released a documentary film titled KSI: Can't Lose . The film reveals the behind-the-scenes story of what led KSI to become
#169830