87-483: "Why This Kolaveri Di" ( transl. Why this murderous rage, Girl? ) is a song from the soundtrack of the 2012 Tamil psychological thriller film 3 , starring Dhanush and Shruthi Hassan . The song is written and sung by Dhanush, and composed by Anirudh Ravichander . The song was officially released on 16 November 2011 and instantly became popular on social networking sites for its quirky " Tanglish " ( portmanteau word of Tamil and English) lyrics. Soon,
174-689: A backchannel of discussion via social media prior to, during, or after the program. Television commercials have sometimes contained hashtags for similar purposes. The increased usage of hashtags as brand promotion devices has been compared to the promotion of branded " keywords " by AOL in the late 1990s and early 2000s, as such keywords were also promoted at the end of television commercials and series episodes. Organized real-world events have used hashtags and ad hoc lists for discussion and promotion among participants. Hashtags are used as beacons by event participants to find each other, both on Twitter and, in many cases, during actual physical events. Since
261-510: A hand gesture , sometimes called the "finger hashtag", in which the index and middle finger both hands are extended and arranged perpendicularly to form the hash, was documented. Companies, businesses, and advocacy organizations have taken advantage of hashtag-based discussions for promotion of their products, services or campaigns. In the early 2010s, some television broadcasters began to employ hashtags related to programs in digital on-screen graphics , to encourage viewers to participate in
348-956: A town or village to screen the films. The first of its kind was established in Madras , called "Edison's Grand Cinemamegaphone". This was due to the fact that electric carbons were used for motion picture projectors. Most of the films screened then were shorts made in the United States and Britain . In 1909, an Englishman, T. H. Huffton, founded Peninsular Film Services in Madras and produced some short films for local audiences. But soon, hour-long films, which narrated dramatic stories, then known as " drama films ", were imported. From 1912 onwards, feature films made in Bombay (now Mumbai ) were also screened in Madras. The era of short films had ended. The arrival of drama films firmly established cinema as
435-454: A "Guest of Honour". According to composer Anirudh Ravichander , the film's director Aishwarya R. Dhanush wanted a light-hearted song about love failure. Ravichander quickly composed the tune in about 10 minutes. Dhanush then began working on the lyrics, which he completed in about 20 minutes of brainstorming. The first line he sang was "Why This Kolaveri?" which means "Why do you have this murderous rage against me girl?" The question, however,
522-538: A 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one". Hashtags became entrenched in the culture of Twitter and soon emerged across Instagram, Facebook, and YouTube. In June 2014, hashtag was added to the Oxford English Dictionary as "a word or phrase with the symbol # in front of it, used on social media websites and apps so that you can search for all messages with
609-494: A crescendo to make the instrumentation become more layered. The words of the song are in a simple form of Tanglish , a mixture of Tamil and English . The song creates an imagery of an Indian boy who has gone through love failure. While singing, Dhanush creates a tone of being drunk, when he repeatedly asks why she (refers to Shruti Haasan 's character) hurt him. The words have been described as "nonsensical" by some and an evocation of "Tamil street humour". Dhanush has stated that
696-596: A decent market. Tamil films have enjoyed consistent popularity among populations in South East Asia . Since Chandralekha , Muthu was the second Tamil film to be dubbed into Japanese (as Mutu: Odoru Maharaja ) and grossed a record $ 1.6 million in 1998. In 2010, Enthiran grossed a record $ 4 million in North America. Many Tamil-language films have premiered or have been selected as special presentations at various film festivals across
783-531: A few months. Once it was demonstrated as a commercial proposition, a Western entrepreneur, Warwick Major, built the first cinema theatre , the Electric Theatre, which still stands. It was a favourite haunt of the British community in Madras. The theatre was shut down after a few years. This building is now part of a post office complex on Anna Salai ( Mount Road ). The Lyric Theatre was also built in
870-477: A form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals or other punctuation. The use of hashtags was first proposed by American blogger and product consultant Chris Messina in
957-420: A grand exhibition was organised in Madras . Its major attraction was the screening of short films accompanied by sound. A British company imported a Crone megaphone , made up of a film projector to which a gramophone with a disc containing prerecorded sound was linked, and both were run in unison, producing picture and sound simultaneously. However, there was no synched dialogue . Raghupathi Venkaiah Naidu ,
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#17327976096241044-554: A hashtag, #TwitterIPO, appeared in the headline of a New York Times front-page article regarding Twitter's initial public offering . In 2014 Bird's Eye foods released "Mashtags", a mashed potato product with pieces shaped either like @ or # . In 2019, the British Ornithological Union included a hash character in the design of its new Janet Kear Union Medal, to represent "science communication and social media". Linguists argue that hashtagging
1131-741: A lighter vein was based on Why This Kolaveri Di . Abeer Vajpayee, a journalist turned Bharatiya Janata Party (BJP) worker, wrote, composed and sung a parody of the Kolaveri Di targeting the corruption and gross financial mismanagement under the United Progressive Alliance regime. This song called 'Why This Hera Pheri Ji' became an instant hit on YouTube as it featured mimicry of leaders like Manmohan Singh , Sonia Gandhi , Anna Hazare , Mulayam Singh Yadav , Amar Singh and Akshay Kumar . All male voices were done by Vajpayee himself and effect of only female voice of Sonia Gandhi
1218-638: A permanent cinema house in Madras—Gaiety, in 1914, the first cinema house in Madras to be built by an Indian. He soon added two more, Crown Theatre in Mint and Globe (later called Roxy) in Purasawalkam . Swamikannu Vincent, who had built one of the first cinema halls of South India in Coimbatore , introduced the concept of "Tent Cinema" in which a tent was erected on a stretch of open land close to
1305-566: A popular entertainment form. More cinema houses came up in the city. Fascinated by this new entertainment form, an automobile dealer in the Thousand Lights area of Madras, R. Nataraja Mudaliyar , decided to venture into film production. After a few days' training in Pune with the cinematographer Stewart Smith, the official cinematographer of Lord Curzon 's 1903 Durbar, he started a film production concern in 1916. The man who truly laid
1392-740: A secondary hub for Hindi cinema , other South Indian film industries, as well as for Sri Lankan cinema . Over the last quarter of the 20th century, Tamil films established a global presence, enjoying strong box office collections among Tamil-speaking audiences in Sri Lanka , Malaysia , and Singapore . Tamil films are also distributed throughout the Middle East , Oceania , Europe , North America , parts of Africa , and Japan . The industry also inspired independent filmmaking among Tamil diaspora populations in Sri Lanka, Malaysia, Singapore, and
1479-444: A similar system on Twitter to tag topics of interest on the microblogging network. He proposed the usage of hashtags on Twitter: How do you feel about using # (pound) for groups. As in #barcamp [msg]? According to Messina, he suggested use of the hashtag to make it easy for lay users without specialized knowledge of search protocols to find specific relevant content. Therefore, the hashtag "was created organically by Twitter users as
1566-497: A single hashtag can be used for any number of purposes, and that the accepted meaning of a hashtag can change with time. Hashtags intended for discussion of a particular event tend to use an obscure wording to avoid being caught up with generic conversations on similar subjects, such as a cake festival using #cakefestival rather than simply #cake. However, this can also make it difficult for topics to become "trending topics" because people often use different spelling or words to refer to
1653-511: A standard deviation of ±10 lakh tickets during 2011–16. The Chennai film industry produced the first nationally distributed film across India in 1948 with Chandralekha . They have one of the widest overseas distribution, with large audience turnout from the Tamil diaspora . They are distributed to various parts of Asia, Africa, Western Europe, North America and Oceania. Many successful Tamil films have been remade by other film industries. It
1740-586: A studio, the first in south India, was set up in Madras at 10 Millers Road, Kilpauk. He called it the India Film Company. Rangavadivelu, an actor from Suguna Vilasa Sabha, a theatre company then, was hired to train the actors. Thirty-five days later, the first feature film made in south India, The Extermination of Keechakan / Keechakavatham , based on an episode from the Mahabharata , was released produced and directed by R. Nataraja, who established
1827-704: A successful photographer , took over the equipment after the exhibition and set up a tent cinema near the Madras High Court . With this equipment, he screened the short films Pearl Fish and Raja's Casket in the Victoria Public Hall. When this proved successful, he screened the films in a tent set up in Esplanade. These tent events were the true precursors of the cinema shows. Naidu travelled with this unit to Burma (now Myanmar ) and Sri Lanka , and when he had gathered enough money, he put up
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#17327976096241914-546: A viral video of Japanese women dancing to it spread soon afterwards. Police officers in India used versions of the song and its title to combat road rage and encourage bike riders to wear helmets. The popularity of the song was also reported by international media like BBC and Time magazine , who attributed its major crossover world appeal to its universal theme, catchy tune and unique lyrics. Top business schools like Indian Institutes of Management conducted studies to figure out
2001-522: A way to categorize messages". The first published use of the term "hash tag" was in a blog post "Hash Tags = Twitter Groupings" by Stowe Boyd, on August 26, 2007, according to lexicographer Ben Zimmer , chair of the American Dialect Society 's New Words Committee. Messina's suggestion to use the hashtag was not immediately adopted by Twitter, but the convention gained popular acceptance when hashtags were used in tweets relating to
2088-469: Is also called a 'Soup' song, where 'Soup' (as in 'crying in [same]') is a colloquial Tamil word which refers to young men experiencing depression after love failure in a love relationship. The song was recorded at A. R. Rahman 's AM Studios in Chennai. The Sound Engineer for this song is Siva Kumar S (Chief Audio Engineer), Panchathan Record Inn and AM Studios . The song was officially released after it
2175-712: Is estimated by the Manorama Yearbook 2000 (a popular almanac) that over 5,000 Tamil films were produced in the 20th century. Tamil films have also been dubbed into other languages, thus reaching a much wider audience. There has been a growing presence of English in dialogue and songs in Chennai films. It is not uncommon to see movies that feature dialogue studded with English words and phrases, or even whole sentences. Some movies are also simultaneously made in two or three languages (either using subtitles or several soundtracks). Chennai's film composers have popularised their highly unique, syncretic style of film music across
2262-527: Is not intended seriously. In a party to The Times of India , Dhanush said: "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow. I just framed them into sentences and thats how I came up with the song." Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. The song
2349-508: Is terminated by a space or the end of the line. Some platforms may require the # to be preceded with a space. Most or all platforms that support hashtags permit the inclusion of letters (without diacritics ), numerals, and underscores. Other characters may be supported on a platform-by-platform basis. Some characters, such as & are generally not supported as they may already serve other search functions. Hashtags are not case sensitive (a search for "#hashtag" will match "#HashTag" as well), but
2436-558: The 2007 San Diego forest fires in Southern California. The hashtag gained international acceptance during the 2009–2010 Iranian election protests ; Twitter users used both English- and Persian -language hashtags in communications during the events. Hashtags have since played critical roles in recent social movements such as #jesuischarlie , #BLM , and #MeToo . Beginning July 2, 2009, Twitter began to hyperlink all hashtags in tweets to Twitter search results for
2523-462: The C preprocessor had to process first. The pound sign was adopted for use within IRC ( Internet Relay Chat ) networks around 1988 to label groups and topics. Channels or topics that are available across an entire IRC network are prefixed with a hash symbol # (as opposed to those local to a server, which uses an ampersand '&'). The use of the pound sign in IRC inspired Chris Messina to propose
2610-594: The COVID-19 pandemic , Instagram hashtags were shown in a 2022 article to foster scientific education and promote remote learning. During the April 2011 Canadian party leader debate , Jack Layton , then-leader of the New Democratic Party , referred to Conservative Prime Minister Stephen Harper 's crime policies as "a [ sic ] hashtag fail" (presumably #fail). In 2010 Kanye West used
2697-745: The Central Board of Film Certification alone were eligible for tax exemption and those with an "A" certificate could not fit into this category. There are three major roles in the Tamil film value chain viz producer, distributor and exhibitor. The distributor purchases theatrical distribution rights from the producer for exhibiting the film in a defined territory. The distributor performs enhanced functions such as: There are three popular approaches to transfer of distribution rights via distribution contracts: There are four popular approaches to transfer of exhibition rights via exhibition contracts: Film studios in Chennai are bound by legislation, such as
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2784-412: The Madras audience. The legendary Otraivadai drama theatre had been built in 1872 itself in Mint. Many drama halls had come up in the city where short silent films were screened in the afternoon and plays were enacted in the night. The scene changed in 1934 when Madras got its first sound studio. By this time, all the cinema houses in Madras had been wired for sound. Narayanan, who had been active during
2871-403: The Tamil -language only. This is in accordance with Government Order 72 passed on 22 July 2006. The first film to be released after the new Order was Unakkum Enakkum . The original title had been Something Something Unakkum Ennakkum , a half-English and a half-Tamil title. In July 2011, strict norms on entertainment tax were passed which stated that films which were given a "U" certificate by
2958-690: The West . M. Edwards first screened a selection of silent films at the Victoria Public Hall in Madras in 1897 during the British Raj . The selected films all featured non-fictional subjects; they were mostly photographed records of day-to-day events. The film scholar Stephen Hughes points out that within a few years there were regular ticketed shows in a hall in Pophams Broadway, started by one Mrs. Klug, but this lasted only for
3045-529: The dollar sign (e.g., $ XRX ). In July 2012, Twitter began supporting the tag convention and dubbed it the "cashtag". The convention has extended to national currencies, and Cash App has implemented the cashtag to mark usernames. Hashtags are particularly useful in unmoderated forums that lack a formal ontological organization. Hashtags help users find content similar interest. Hashtags are neither registered nor controlled by any one user or group of users. They do not contain any set definitions, meaning that
3132-491: The film projector and silent films from the Frenchman Du Pont and set up a business as film exhibitor . Soon, he tied up with Pathé , a well-known pioneering film-producing company, and imported projectors . This helped new cinema houses to sprout across the presidency . In later years, he produced talkies and also built a cinema in Coimbatore . To celebrate the event of King George V 's visit in 1909,
3219-409: The "#HELSINKI2018 Meeting". Hashtags have been used to gather customer criticism of large companies. In January 2012, McDonald's created the #McDStories hashtag so that customers could share positive experiences about the restaurant chain, but the marketing effort was cancelled after two hours when critical tweets outnumbered praising ones. In 2017, the #MeToo hashtag became viral in response to
3306-504: The #MFLtwitterati hashtag demonstrates the uses of hashtags for creating community and sharing teaching resources. The majority of participants reported positive impact on their teaching strategies as inspired by many ideas shared by different individuals in the Hashtag. Emerging research in communication and learning demonstrates how hashtag practices influence the teaching and development of students. An analysis of eight studies examined
3393-560: The 1990s and early 2000s cutting across ethnic and linguistic barriers. Such films include Roja (1992), Indian (1996), Pokkiri (2007), Enthiran (2010). Tamil cinema has since produced some of the most commercially successful actors, directors and films of Indian cinema. By the end of the 1930s, the legislature of the State of Madras passed the Entertainment Tax Act of 1939. Madras (now Chennai), then became
3480-521: The 2012–13 season, the NBA has allowed fans to vote players in as All-Star Game starters on Twitter and Facebook using #NBAVOTE. Hashtag-centered biomedical Twitter campaigns have shown to increase the reach, promotion, and visibility of healthcare-related open innovation platforms. Political protests and campaigns in the early 2010s, such as #OccupyWallStreet and #LibyaFeb17 , have been organized around hashtags or have made extensive usage of hashtags for
3567-764: The Cinematography Film Rules of 1948, the Cinematography Act of 1952, and the Copyright Act of 1957. In Tamil Nadu , cinema ticket prices are regulated by the government . Single screen theatres may charge a maximum of ₹ 50, while theatres with more than three screens may charge a maximum of ₹ 120 per ticket. Hashtag A hashtag is a metadata tag that is prefaced by the hash symbol , # . On social media , hashtags are used on microblogging and photo-sharing services such as X (former name as Twitter) or Tumblr as
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3654-514: The India Film Company Limited. Despite a century of increasing box office takings, Tamil cinema remains informal. Nevertheless, there are few exceptions like Modern Theatres, Gemini Studios , AVM and Sri Thenandal Films that survived beyond 100 productions. In 2017, opposing the dual taxation of GST (28%) and entertainment tax (30%), Tamilnadu Theatre Owners Association announced indefinite closure of all cinemas in
3741-562: The Mount Road area. This venue boasted a variety of events, including plays in English, Western classical music concerts, and ballroom dances . Silent films were also screened as an additional attraction. Swamikannu Vincent , a railway draftsman from Tiruchirapalli , became a travelling exhibitor in 1905. He showed short movies in a tent in Esplanade , near the present Parry's Corner, using carbide jet-burners for projection. He bought
3828-406: The choice of words allows it to be a very relatable song. The music video features Dhanush singing the song at AM studios, accompanied by Anirudh on a keyboard. His co-star Shruti Haasan and the director of 3 , Aishwarya Rajinikanth are seen listening in the background. The video was recorded by Abinandhan Ramanujam. The video of the song in the film, 3 , was filmed in a set made to replicate
3915-556: The constructed nature of their work so that the realistic narrative was wholly dominant, Indian filmmakers made no attempt to conceal the fact that what was shown on the screen was a creation, an illusion, a fiction. However, they demonstrated how this creation intersected with people's day-to-day lives in complex ways. By the end of the 1930s, the State of Madras legislature passed the Entertainment Tax Act 1939 . In 1916,
4002-520: The crowded shopping street of Chennai's Marina Beach . The video featured Dhanush and Sunder Ramu along with other extras singing the song, while Shruti Haasan makes an appearance towards the end of the video. Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011 and was trended for three consecutive days. Within a week of the official release of
4089-431: The dialogues, songs and characters in his films "may remain in a space that is positive and healthy", in response to the public outrage against portrayal of stalking and misogyny in Tamil films and songs. An R&B version by London-based artist Arjun was uploaded on YouTube 10 December 2011 and received 1.5 million views within a week. A "milk version" of the song by Sonu Nigam 's son became popular on YouTube, and
4176-576: The early cinema were the cultural influences of the country. The Tamil -language was the medium in which many plays and stories were written since the ages as early as the Cholas . They were highly stylised and nature of the spectacle was one which could attract the people. Along with this, music and dance were one of the main entertainment sources. There is a strong Indian tradition of narrating mythology, history, fairy tales and so on through song and dance. Whereas Hollywood filmmakers strove to conceal
4263-567: The first Tamil film to win the National Film Award for Best Feature Film , the feat was repeated by Kanchivaram in 2007. Tamil films enjoy significant patronage in neighbouring Indian states like Kerala , Karnataka , Andhra Pradesh , Maharashtra , Gujarat and New Delhi . In Kerala and Karnataka the films are directly released in Tamil but in Telangana and Andhra Pradesh they are generally dubbed into Telugu where they have
4350-492: The foundations of Tamil cinema was A. Narayanan. After a few years in film distribution, he set up a production company in Madras, the General Pictures Corporation, popularly known as GPC. Beginning with The Faithful Wife / Dharmapathini (1929), GPC made about 24 feature films. GPC functioned as a film school and its alumni included names such as Sundara Rao Nadkarni and Jiten Banerji. The studio of GPC
4437-583: The globe, such as Mani Ratnam 's Kannathil Muthamittal (2002), Vasanthabalan 's Veyyil (2006) and Ameer Sultan 's Paruthiveeran (2007). Kanchivaram (2009) was selected to be premiered at the Toronto International Film Festival . Tamil films have been a part of films submitted by India for the Academy Award for Best Foreign Language on eight occasions, next only to Hindi. Mani Ratnam's Nayakan (1987)
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#17327976096244524-408: The hashtag contains unspaced characters, separated from preceding and following text by spaces (e.g., '我 #爱 你' instead of '我#爱你') or by zero-width non-joiner characters before and after the hashtagged element, to retain a linguistically natural appearance (displaying as unspaced '我#爱你', but with invisible non-joiners delimiting the hashtag). Some communities may limit, officially or unofficially,
4611-475: The hashtagged word (and for the standard spelling of commonly misspelled words). In 2010, Twitter introduced " Trending Topics " on the Twitter front page, displaying hashtags that are rapidly becoming popular, and the significance of trending hashtags has become so great that the company makes significant efforts to foil attempts to spam the trending list. During the 2010 World Cup, Twitter explicitly encouraged
4698-493: The information or message that appears with the hashtag. "My arms are getting darker by the minute. #toomuchfaketan". Another function of the hashtag can be used to express personal feelings and emotions. For example, with "It's Monday!! #excited #sarcasm" in which the adjectives are directly indicating the emotions of the speaker. Verbal use of the word hashtag is sometimes used in informal conversations. Use may be humorous, such as "I'm hashtag confused!" By August 2012, use of
4785-552: The number of hashtags permitted on a single post. Misuse of hashtags can lead to account suspensions. Twitter warns that adding hashtags to unrelated tweets, or repeated use of the same hashtag without adding to a conversation can filter an account from search results, or suspend the account. Individual platforms may deactivate certain hashtags either for being too generic to be useful, such as #photography on Instagram, or due to their use to facilitate illegal activities. In 2009, StockTwits began using ticker symbols preceded by
4872-421: The phenomenon of hashtag activism. The use of hashtags, especially, in this case, allowed for better and easier access to search for content related to this social media movement. The use of hashtags also reveals what feelings or sentiment an author attaches to a statement. This can range from the obvious, where a hashtag directly describes the state of mind, to the less obvious. For example, words in hashtags are
4959-550: The popularity of this song. The song has inspired flash mobs in Chennai , Mumbai , Groningen and Auckland . The song was performed live by Dhanush in his first-ever live performance at the 2011 BIG Star Entertainment Awards . Indian Prime Minister Manmohan Singh invited Dhanush for the dinner party along with Japanese Prime Minister Yoshihiko Noda in his New Delhi residence, India. The political parties Bharatiya Janata Party and Indian National Congress used variants of
5046-489: The promotion of discussion. Hashtags are frequently employed to either show support or opposition towards political figures. For example, the hashtag #MakeAmericaGreatAgain signifies support for Trump, whereas #DisinfectantDonnie expresses ridicule of Trump. Hashtags have also been used to promote official events; the Finnish Ministry of Foreign Affairs officially titled the 2018 Russia–United States summit as
5133-457: The same subject". The number sign or hash symbol , # , has long been used in information technology to highlight specific pieces of text. In 1970, the number sign was used to denote immediate address mode in the assembly language of the PDP-11 when placed next to a symbol or a number, and around 1973, '#' was introduced in the C programming language to indicate special keywords that
5220-423: The same topic. For topics to trend, there must be a consensus, whether silent or stated, that the hashtag refers to that specific topic. Hashtags may be used informally to express context around a given message, with no intent to categorize the message for later searching, sharing, or other reasons. Hashtags may thus serve as a reflexive meta-commentary. This can help express contextual cues or offer more depth to
5307-465: The scenes from the film 3 . The phrase "Kolaveri Di" was used in the Kannada song "No Problem" from Vajrakaya (2015), which was also sung by Dhanush. The Telugu film Darling (2024) has the tagline "Why This Kolaveri". Tamil cinema Tamil cinema is the segment of Indian cinema dedicated to the production of motion pictures in the Tamil language , the main spoken language in
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#17327976096245394-584: The sexual harassment accusations against Harvey Weinstein . The use of this hashtag can be considered part of hashtag activism , spreading awareness across eighty-five different countries with more than seventeen million Tweets using the hashtag #MeToo. This hashtag was not only used to spread awareness of accusations regarding Harvey Weinstein but allowed different women to share their experiences of sexual violence . Using this hashtag birthed multiple different hashtags in connection to #MeToo to encourage more women to share their stories, resulting in further spread of
5481-583: The silent era, founded Srinivasa Cinetone in which his wife worked as the sound recordist. Srinivasa Kalyanam (1934), directed by Narayanan, was the first sound film (talkie) produced in Madras. The second sound studio to come up in Madras was Vel Pictures, started by M. D. Rajan on Eldams Road in the Dunmore bungalow, which belonged to the Raja of Pithapuram . Before long, more sound studios came up. Thirty-six talkies were made in Madras in 1935. The main impacts of
5568-452: The song as "Söz" ( Turkish : Promise ) for her "Sade" album in 2013, with lyrics written by Nil Karaibrahimgil . She released the music video for the song in 2014. The Dutch AGSR Gyas [ nl ] rowing team released a cover version of the song in 2012. Turkish arabesque music singer Özcan Deniz and pop music singer Sıla covered the song as "Aç Bir Coca-Cola" for Coca-Cola commercial in 2015. The commercial also resembles
5655-478: The song became the most searched YouTube video in India and an internet phenomenon across Asia . Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving many hits in a short time. Following its huge success and nationwide popularity, Dhanush, the singer of the original track, was invited by then-Prime Minister Manmohan Singh as
5742-533: The song featured lyrics that found to be explicit and derogative against women. A police complaint was filed against Simbu and Anirudh by the All India Democratic Women's Association from the Coimbatore wing, taking offence over the objectionable and sexist lyrics. Anirudh however denied its connection with the song. Following the Swathi murder case , the debate over alleged misogyny used in
5829-489: The song has 235 million views on YouTube, becoming the second most viewed Tamil song on YouTube only bested by " Rowdy Baby " from Maari 2 , also sung by Dhanush. Imitations and parodies of this song have been created, including versions in different Indian languages, a female version, and versions about current events at that time. Its rapid spread to nightclubs and discos in Tokyo , Japan were reported soon after release, and
5916-681: The song in their campaigns for 2012 assembly elections . "Why This Kolaveri Di" also echoed at Beating, the Retreat ceremony (a ceremony which is a part of Republic Day celebrations in India). Javed Akhtar , a poet, lyricist and scriptwriter slammed the song for its insult to sensibility. In April 2012, a petition was filed in the Kerala High Court seeking a ban on the song citing negative influence on children, claiming to inciting violence and aggression. The excessive use of "Tanglish" in
6003-452: The song was revived, after several notions expressed about the portrayal of women and romance in Tamil cinema found to be "unrealistic" and "dangerous to the lives of women". Several film celebrities including Dhanush (the songwriter), Silambarasan and Sivakarthikeyan were criticised for the portrayal and normalization of unrequited love , stalking and misogyny in films. Dhanush, in a 2017 interview with film critic Baradwaj Rangan , said that
6090-501: The song, symbolic of the degradation of the Tamil Language caused Sri Lankan singer S.J. (Jerry) Stalin to riposte with "Yarlpanathilirunthu Kolaverida" ( transl. Bloodlust from Jaffna ). The lyrics, which featured the line "Why this bloodlust toward my Tamil language?" end with "Jaffna: that place noted for its classical Tamil/ Tamil, your duty is to protect our Tamil mother-tongue". "Why This Kolaveri Di" popularised
6177-417: The soup-song genre, which resulted in many filmmakers and actors having such sequences and songs in their films. This resulted in severe criticism with many cinephiles and critics time and again, due to this culture. In December 2015, Anirudh worked with Silambarasan for the " Beep Song ". Following the song leak, both of them were criticised widely from several women organisations, including Maadhar Sangam, as
6264-488: The start of 2012, it had crossed 30 million YouTube views. The song and versions of it account for more than 200 million of YouTube's total views. The song became the top downloaded song on mobile with 4,100,000 downloads within the first 18 days of release. On 24 November 2011, this song became the first Tamil film song to premier on MTV India . The video was shared by 1.4 million people, liked by 1.8 million people and received more than 1.1 million comments. As of November 2020,
6351-418: The state from 3 July 2017. The strike has been called off and the cinemas will be playing the movies starting Friday 7 July 2017. Government has formed a committee to decide on the existence of state's 30% entertainment tax. It was reported that, per day business loss during the strike was around ₹ 20 crores. Annual admissions in Chennai multiplexes and single screens averaged 1.1 crore tickets with
6438-563: The state of Tamil Nadu . It is nicknamed Kollywood , a portmanteau of the names Kodambakkam , a neighbourhood in Chennai , and Hollywood . The first Tamil silent film , Keechaka Vadham , was directed by R. Nataraja Mudaliar in 1918. The first Tamil talking feature film , Kalidas , a multilingual directed by H. M. Reddy was released on 31 October 1931, less than seven months after India's first talking motion picture Alam Ara . Tamil cinema has been noted for its advanced narratives and diverse films, with several productions in
6525-409: The strongest predictor of whether or not a statement is sarcastic —a difficult AI problem. Hashtags play an important role for employees and students in professional fields and education. In industry, individuals' engagement with a hashtags can provide opportunities for them develop and gain some professional knowledge in their fields. In education, research on language teachers who engaged in
6612-501: The term "hashtag rap " to describe a style of rapping that, according to Rizoh of the Houston Press , uses "a metaphor, a pause, and a one-word punch line , often placed at the end of a rhyme". Rappers Nicki Minaj , Big Sean , Drake , and Lil Wayne are credited with the popularization of hashtag rap, while the style has been criticized by Ludacris , The Lonely Island , and various music writers. On September 13, 2013,
6699-468: The use of embedded capitals (i.e., CamelCase ) increases legibility and improves accessibility. Languages that do not use word dividers handle hashtags differently. In China, microblogs Sina Weibo and Tencent Weibo use a double-hashtag-delimited #HashName# format, since the lack of spacing between Chinese characters necessitates a closing tag. Twitter uses a different syntax for Chinese characters and orthographies with similar spacing conventions:
6786-553: The use of hashtags in K–12 classrooms and found significant results. These results indicated that hashtags assisted students in voicing their opinions. In addition, hashtags also helped students understand self-organisation and the concept of space beyond place. Related research demonstrated how high school students engagement with hashtag communication practices allowed them to develop story telling skills and cultural awareness. For young people at risk of poverty and social exclusion during
6873-437: The use of hashtags with the temporary deployment of "hashflags", which replaced hashtags of three-letter country codes with their respective national flags. Other platforms such as YouTube and Gawker Media followed in officially supporting hashtags, and real-time search aggregators such as Google Real-Time Search began supporting hashtags. A hashtag must begin with a hash (#) character followed by other characters, and
6960-489: The video, it received more than 3.5 million views on YouTube , more than 1 million shares on Facebook , while trending in India on Twitter the whole time. The song is also a hit among non- Tamils , apparently due to the Tanglish lyrics. Soon after its release, the song was played on US radio station KZYX FM by Mister X, on his show, Music Out of Bounds . By 30 November 2011, it had more than 10.5 million YouTube views. By
7047-515: The world. Quite often, Tamil movies feature Madras Tamil , a colloquial version of Tamil spoken in Chennai . Keechaka Vadham (1918) was the first silent film made in South India . Kalidas (1931) was the first Tamil talkie film made in 1931. Kalava (1932) was the first full-length talkie made entirely in Tamil. Nandanar (1935) was the first film for American film director Ellis R. Dungan . Balayogini released in 1937
7134-501: Was by his wife Ruchi. Vishnu Wagh , veteran poet who joined BJP, penned the lyrics which have been fitted in the "Kolaveri di" tune. The song has been changed from "Kolaveri di" to "Kamlawari di" to include the party's election symbol lotus. The recorded version is meant for 2012 Goa Legislative Assembly election and 2012 Uttar Pradesh Legislative Assembly election . KravMaga instructor Sree Ram created an outdoor campaign on road rage. Turkish pop music singer Sertab Erener covered
7221-469: Was acknowledged by actor Dhanush, who stated "I'm in love with Nevaan Nigam's version of Kolaveri Di. Great idea Sonu Nigam". A feature of this version was to replace the word 'scotch' with 'milk'. The song " Where is Democracy Di " was aired by Geo TV on its popular programme Hum Sub Umeed Se Hain , a popular satire in Pakistan on Geo TV which is aimed at exposing the wrongdoing of the government in
7308-436: Was considered to be first children's film of South India. It is estimated by the Manorama Yearbook 2000 (a popular almanac) that over 5,000 Tamil films were produced in the 20th century. Tamil films have also been dubbed into other languages, thus reaching a much wider audience. There has been a growing presence of English in dialogue and songs in Chennai films. In 1991, Marupakkam directed by K.S. Sethu Madhavan , became
7395-699: Was housed in the Chellapalli bungalow on Thiruvottiyur High Road in Madras. This company, which produced the most Tamil silent films, had branches in Colombo , Rangoon and Singapore . The Ways of Vishnu / Vishnu Leela , which R. Prakasa made in 1932, was the last silent film produced in Madras. The silent era of south Indian cinema has not been documented well. When the talkies appeared, film producers had to travel to Bombay or Calcutta to make films. Most films of this early period were celluloid versions of well-known stage plays. Company dramas were popular among
7482-549: Was included in Time magazine's "All-TIME" 100 best movies list. Average annual film output in Tamil film industry peaked in 1985. The Tamil film market accounts for approximately 0.1% of the gross domestic product (GDP) of the state of Tamil Nadu . For the purpose of entertainment taxes, returns have to be filed by the exhibitors weekly (usually each Tuesday). The Government of Tamil Nadu made provisions for an entertainment tax exemption for Tamil films having titles in words from
7569-448: Was known to become popular after an accidental release on to the internet. A downtempo song, "Why This Kolaveri Di" has been built around an ancient south Indian folk rhythm using ancient folk instruments. He used the nadaswaram , shehnai , saxophone urumee and thavil drums, acoustic guitar , keyboards mixed with electronic synths and scratches. The instruments utilize the singing style of Tamil folk culture . The composer added
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