A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or a video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.”
62-618: Hotel Transylvania is an American media franchise created by Todd Durham and owned by Sony Pictures Entertainment . It consists of four animated feature films, three short films, an animated television series, and several video games. The first film, Hotel Transylvania , was released in September 2012, with two sequels, Hotel Transylvania 2 and Hotel Transylvania 3: Summer Vacation , released in September 2015 and July 2018, respectively. The films have received mixed reviews from critics and grossed over $ 1.3 billion worldwide against
124-404: A final season of Samurai Jack , during which he stepped away from Sony Pictures Animation. When the series finished airing in 2017, Tartakovsky returned to Sony and directed Hotel Transylvania 3: Summer Vacation (2018). After its financial success, two original projects were announced: an R-rated comedy called Fixed and an action-adventure film entitled Black Knight . In May 2019, it
186-441: A combined production budget of $ 245 million. A fourth and final feature film titled Hotel Transylvania: Transformania was released on Amazon Prime Video on January 14, 2022, which also received mixed reviews from critics. The series focuses on the adventures surrounding monsters who reside in the titular plaza hotel where they can relax and get away from humans due to fear of persecution. Comedy writer Todd Durham came up with
248-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from
310-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in
372-527: A series of anti-smoking advertisements, one for Nicorette in 2006 and two for Niquitin in 2008. In 2009, Tartakovsky created a pilot entitled Maruined for Cartoon Network's The Cartoonstitute program, which was not picked up. Around this time, Tartakovsky unsuccessful pitched Marvel Studios president Kevin Feige a superhero-themed series similar to Clone Wars . He then did some storyboarding work on Jon Favreau 's Iron Man 2 (2010). In 2009, it
434-418: A variety of platforms, either with original characters or with a Warner Bros. Discovery IP. Sam Register , president of both companies, said "Genndy is a true visionary who embodies the creator spirit of Cartoon Network Studios. As he continues to push the boundaries of storytelling and animation, we are excited to have a front row seat both here and now also at Warner Bros. Animation." On March 30, 2023, it
496-406: Is a Soviet-born American animator , writer , producer, and director. He is best known as the creator of various animated television series on Cartoon Network and Adult Swim , including Dexter's Laboratory , Samurai Jack , Star Wars: Clone Wars , Sym-Bionic Titan , Primal , and Unicorn: Warriors Eternal . For Sony Pictures Animation , he directed the first three films and wrote
558-515: Is a traditionally animated short film based on Hotel Transylvania , featuring Bigfoot from the film. Premiering in time for Halloween, on October 26, 2012, the short was shown exclusively in Regal Entertainment Group Cinemas , before the theatrical shows of Hotel Transylvania . As Sony Pictures Animation 's first traditionally animated film, it was written and directed by Genndy Tartakovsky himself, who also animated
620-438: Is about Dracula, now voiced by Brian Hull, and Johnny teaming up to find a cure to turn themselves back into their old selves before their transformations become permanent. A television series based on the film premiered on June 25, 2017, and ended on October 29, 2020. Developed and produced by Nelvana Limited , in partnership with Sony Pictures Animation, the prequel series focused on the 114/115 years of Mavis and her friends at
682-490: Is about Mavis and Johnny, who have a half-human/half-vampire son named Dennis. Mavis thinks Hotel Transylvania isn't the right place to raise Dennis and wants to raise him in California. When Dracula is disappointed that Dennis does not have any vampire abilities, he helps his friends make his grandson a vampire. Things get complicated when Dracula's father Vlad ( Mel Brooks ) shows up. Hotel Transylvania 3: Summer Vacation
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#1732772814739744-402: Is about a human named Johnny ( Andy Samberg ), who accidentally stumbles upon the hotel and instantly falls in love with Dracula's teenage daughter, Mavis ( Selena Gomez ), and eventually dates her, despite Dracula ( Adam Sandler ) attempting to keep Johnny away from his daughter. Hotel Transylvania 2 is the second movie of the franchise and it was released in theatres on September 25, 2015. It
806-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in
868-422: Is the third movie of the franchise and it was released in theatres on July 13, 2018. It is about Dracula falling for Ericka ( Kathryn Hahn ), a great-granddaughter of monster hunter Van Helsing ( Jim Gaffigan ), while on a cruise ship with his family. Hotel Transylvania: Transformania is the fourth and final movie of the franchise. It was released on streaming through Amazon Prime Video on January 14, 2022. It
930-567: The Nintendo eShop in North America on November 15, 2012. A mobile game, titled Hotel Transylvania Dash , developed by Sony Pictures Consumer Products Inc. and PlayFirst , was released to iTunes App Store on September 20, 2012. The game is a variation of Hotel Dash and features the film's art and characters. A mobile storybook game, titled Hotel Transylvania BooClips Deluxe , developed by Castle Builders and Sony Pictures Animation,
992-520: The United States , his family moved to Italy . There, Tartakovsky was first drawn to art, inspired by a neighbor's daughter. Tartakovsky later commented, "I remember, I was horrible at it. For the life of me, I couldn't draw a circle". Kids watching too much TV is not a problem in Russia. There's nothing for them to watch. I came here and got sucked into TV right away. 'Wonder Woman,' 'Batman' and
1054-587: The comics he found there; his first purchase was an issue of Super Friends . Tartakovsky began attending Chicago's Eugene Field Elementary School in the third grade. School was difficult because he was seen as a foreigner. He went on to attend Chicago's prestigious Lane Tech College Prep High School and says he did not fit in until his sophomore year. When he was 16, his father died of a heart attack . Afterwards, Tartakovsky and his family moved to government-funded housing, and he began working while still attending high school. To satisfy his ambitious family, which
1116-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if
1178-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among
1240-588: The 25th issue of the Dexter's Laboratory comic book series, titled "Stubble Trouble", as well as several stories which are collected in the Dexter's Laboratory Classics trade paperback . Additionally, he helped produce The Powerpuff Girls , co-directed several episodes and served as the animation director and a cinematographer for The Powerpuff Girls Movie ; he co-wrote one of the franchise's comics. Both Dexter's Laboratory and The Powerpuff Girls were nominated repeatedly for Emmy Awards . Tartakovsky created
1302-594: The Hotel Transylvania. Sony Pictures Television handled distribution in the United States, while Nelvana distributed the series outside the United States. It aired on the Disney Channel worldwide. In June 2024, Motel Transylvania , a television series set to debut on Netflix in 2025, was announced. The series is set to focus on Dracula and Mavis opening a motel . Goodnight Mr. Foot
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#17327728147391364-589: The Sith . The series won three Emmy awards: two for " Outstanding Animated Program (for Programming One Hour or More) " in 2004 and 2005, and another for "Outstanding Individual Achievement in Animation" (for background designer Justin Thompson in 2005). Tartakovsky was not involved in the 2008 follow-up series . Tartakovsky created Cartoon Network's animated television miniseries Star Wars: Clone Wars , based on
1426-475: The action-adventures series Samurai Jack , which premiered in 2001; he also wrote comics for the franchise. The series won him an Emmy in the category of " Outstanding Animated Program (For Programming Less Than One Hour) " in 2004. Star Wars creator George Lucas hired Tartakovsky to direct Star Wars: Clone Wars (2003–2005), an animated series taking place between Attack of the Clones and Revenge of
1488-561: The basis for Dexter's Laboratory . After two years at CalArts, Tartakovsky got a job at Lapiz Azul Productions in Spain on Batman: The Animated Series . There, "he learned the trials of TV animation, labor intensive and cranking it out". While he was in Spain, his mother died of cancer . Craig McCracken acquired an art director job at Hanna-Barbera for the show 2 Stupid Dogs and recommended hiring Rob Renzetti and Tartakovsky. This
1550-457: The cartoons from Warner Brothers and Hanna Barbera--as soon as I started watching it, I fell in love with cartoon movement. —Tartakovsky Tartakovsky's family moved to the United States when he was seven due to concerns about the effect of antisemitism on their children's lives. The family originally settled in Columbus, Ohio and later moved to Chicago . He was greatly influenced by
1612-402: The concept of Hotel Transylvania . Durham, after creating the bible for a franchise of several films, television series, video games, books, merchandising, hotel chain, and theme park, took the package unsolicited to Columbia Pictures and set it up at Sony Pictures Animation . Hotel Transylvania is the first movie of the franchise and it was released in theatres on September 28, 2012. It
1674-464: The day-in-the-life episodes of the many different Real Housewives series. Documentaries and docuseries are other highlights of the non-fiction branch of media franchises, such as the popular Planet Earth series, which serves as both a film and television transmedia franchise. Genndy Tartakovsky Gennady Borisovich " Genndy " Tartakovsky ( / ˈ ɡ ɛ n d i ˌ t ɑːr t ə ˈ k ɒ f s k i / ; born 17 January 1970)
1736-461: The events of Hotel Transylvania , the short stars Bigfoot, whose rest in Hotel Transylvania is being constantly disturbed by an overly enthusiastic witch maid. Puppy! is a CG-animated fantasy comedy short film based on Hotel Transylvania , featuring Dennis (voiced by Asher Blinkoff) from Hotel Transylvania 2 , with the additional voices of Selena Gomez, reprising her role as Mavis, Andy Samberg as Johnny, and Adam Sandler as Dracula. The film
1798-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in
1860-418: The film Star Wars . In 2005, Tartakovsky was appointed creative president of Orphanage Animation Studios . In 2006, he was chosen as the director for a sequel to The Dark Crystal , but was replaced and the film was later scrapped. Tartakovsky served as animation director on the pilot episode of Korgoth of Barbaria , which aired on Adult Swim in 2006 but was not picked up as a series. He also directed
1922-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of
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1984-467: The financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of the production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having
2046-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within
2108-712: The fourth film in the Hotel Transylvania series and is currently directing two adult animated films for the studio, Fixed and Black Knight . Additionally, he was a pivotal crew member of The Powerpuff Girls and worked on other series such as 2 Stupid Dogs and Batman: The Animated Series . Tartakovsky is well known for his unique animation style, including fast-paced action, horror elements and minimal dialogue. Throughout his career, Tartakovsky has won five Emmy Awards , three Annie Awards , one WAC Winner , one OIAF Award , and one Winsor McCay Award , among other nominations for his works. Tartakovsky
2170-433: The franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,
2232-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in
2294-443: The initial season, but it was not renewed. On 7 April 2011, an animated prologue by Tartakovsky for the horror film Priest premiered online. In early 2011, Tartakovsky moved to Sony Pictures Animation , where he made his feature film directing debut with Hotel Transylvania (2012). In July 2012, he signed a long-term deal with Sony to develop and direct his own original projects. In June 2012, Sony announced that Tartakovsky
2356-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to
2418-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as
2480-433: The overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within the different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes
2542-490: The owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with
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2604-484: The popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through a character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in
2666-415: The release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in a nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like
2728-409: The rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around the franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to
2790-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It
2852-424: The series. Tartakovsky described the project as an "extension of everything that I've done from Dexter to Powerpuff to Samurai Jack . It's all those ideas that we practiced, that sometimes were successful, sometimes not as much". On June 15, 2022, Tartakovsky signed a cross-studio overall deal with Cartoon Network Studios and Warner Bros. Animation that lets him develop, create and produce animated programs for
2914-581: The short with the help of Rough Draft Studios . Animated in the style of Bob Clampett , Tex Avery , and Chuck Jones , Tartakovsky created the short in four weeks during the final production stages of the main film. Bigfoot (who had a non-speaking role in Hotel Transylvania ) was voiced by Corey Burton while the Witch Maid was voiced by Rose Abdoo . Both voice actors provided additional voices in Hotel Transylvania . Taking place before
2976-477: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from
3038-583: Was a major turning point in Tartakovsky's career. Hanna-Barbera let Tartakovsky, McCracken, Renzetti and Paul Rudish work in a trailer in the parking lot of the studio, and there Tartakovsky started creating his best-known works. Dexter's Laboratory grew out of a student film with the same title that he produced while at the California Institute of the Arts. Tartakovsky co-wrote and pencilled
3100-429: Was announced that Adult Swim had commissioned a new series from Tartakovsky entitled Primal , which is about "a caveman at the dawn of evolution ... [and a] dinosaur on the brink of extinction". It began airing on 7 October 2019. On 11 May 2020, it was announced that Tartakovsky's Popeye project was being revived by King Features Syndicate , with T. J. Fixman writing the script. Tartakovsky later clarified that he
3162-480: Was announced that Tartakovsky would write and direct a Samurai Jack film from Fred Seibert 's Frederator Studios and J. J. Abrams ' Bad Robot Productions . In June 2012, Tartakovsky said that he had a story to conclude the series and title character 's story, but the project had been shelved after Abrams moved on to direct Star Trek . Tartakovsky created a new series for Cartoon Network, Sym-Bionic Titan , between 2010 and 2011. He had hoped to expand on
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#17327728147393224-404: Was announced; it will focus on a group of teen heroes, drawing inspiration from world mythology, and is being billed as all-ages animation . It is being produced by Cartoon Network Studios to be aired on Cartoon Network and HBO Max as part of an attempt by WarnerMedia to reach a broader range of the "older kid and tween market." This was confirmed in a February 2021 announcement which mentioned
3286-616: Was born on 17 January 1970 in Moscow to Jewish parents. His father worked as a dentist for government officials and the Soviet Union national ice hockey team . Tartakovsky felt that his father was a very strict and old-fashioned man, but they had a close relationship. His mother, Miriam, was an assistant principal at a school. He has a brother, Alexander, who is two years older and a computer consultant in Chicago . Before coming to
3348-423: Was directed by Jennifer Kluska and Derek Drymon , written by Kluska, and produced by Christian Roedel. The short marked the first time that Adam Sandler did not return to voice Dracula and was replaced by voice actor Brian Hull. Hull would reprise the role in the film Hotel Transylvania: Transformania . A social game based on the film, titled Hotel Transylvania Social Game and made by Sony Pictures Interactive,
3410-576: Was encouraging him to be a businessman, Tartakovsky tried to take an advertising class, but signed up late and thereby had little choice over his classes. He was assigned to take an animation class and this led to his study of film at Columbia College Chicago before moving to Los Angeles to study animation at the California Institute of the Arts with his friend Rob Renzetti . There he met Craig McCracken . At CalArts, Tartakovsky directed and animated two student films, one of which became
3472-402: Was not working on it yet and funding was still needed, saying that if he had the time he would do it. In mid-2022, an animatic for the film was leaked online and subsequently taken down. Tartakovsky was involved in the development of the video game Samurai Jack: Battle Through Time , which was released on 21 August 2020. On 28 October, a new series by him called Unicorn: Warriors Eternal
3534-711: Was released for Microsoft Windows , PlayStation 4 , PlayStation 5 , Nintendo Switch , and Xbox One on March 11, 2022. In December 2016, a dark ride based on the franchise opened at Motiongate Dubai , in Dubai , United Arab Emirates . In April 2021, another ride based on the film series opened at Dream Island in Moscow , Russia. In October 2021, a new themed-land, based on the film franchise, opened at Columbia Pictures Aquaverse in Sattahip , Chonburi , Thailand . Media franchise A media franchise often consists of cross-marketing across more than one medium. For
3596-428: Was released on August 15, 2012. The game allows players to create their own Hotel Transylvania, where they must take care of the hotel's guests. Another video game, titled Hotel Transylvania , developed by WayForward Technologies and published by GameMill Entertainment, was released on September 18, 2012, for Nintendo DS and Nintendo 3DS at retail. The Nintendo 3DS version of the game was also released digitally in
3658-420: Was released on July 13, 2018; Dracula's final line in the short, "I need a vacation...", further reinforces this. Monster Pets is a Hotel Transylvania short film featuring Dracula trying to find a pet companion for his lively puppy, Tinkles. The short was played exclusively at Cinemark Theatres on the weekend following April 1, 2021, before select PG-rated films, and was released online on April 9, 2021. It
3720-628: Was released on the iTunes App Store , Nook Store, Google Play for Android, iBookstore, Microsoft's Metro, and for PC and Mac via BooClips, both in English and in Spanish, on September 20, 2012. A third video game based on Hotel Transylvania 3: Summer Vacation , Hotel Transylvania 3 Monsters Overboard , published by Outright Games , was released on July 13, 2018. A video game based on the franchise, Hotel Transylvania: Scary-Tale Adventures , developed by Drakhar Studio and published by Outright Games,
3782-520: Was slated to direct an animated Popeye feature. On 18 September 2014, Tartakovsky revealed an "animation test". In March 2015, Tartakovsky announced that despite the well-received test footage, he was no longer working on the project. He moved onto directing original story Can You Imagine? , announced in 2014, but it was cancelled. Tartakovsky directed Hotel Transylvania 2 , the sequel to Hotel Transylvania , released in 2015. In December 2015, Adult Swim announced that Tartakovsky would return for
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#17327728147393844-404: Was written and directed by Genndy Tartakovsky, and was shown in theaters alongside The Emoji Movie , which was released in the United States on July 28, 2017. The film is set in the hotel, as Dennis convinces Dracula to give him a monster-sized puppy named Tinkles, and the hotel learns to cope with it. The short is a sneak preview of the third film, Hotel Transylvania 3: Summer Vacation , which
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