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17-524: Its flagship newspaper is The Republic in Columbus, and its other newspaper holdings also cover small cities and counties south and east of Indianapolis . Not counting its 2012 acquisition of The Tribune , the company boasts an overall circulation of 55,000. On November 11, 2022, it was announced that Richard Clark would succeed Bud Hunt as vice president and group publisher for AIM Media Indiana, with responsibility for all AIM Media properties within

34-595: A limited liability company (LLC) in 1994. The company began expanding its holdings in 1963, when Robert N. Brown started the Daily Journal in Johnson County , which borders on Columbus' Bartholomew County to the north. In 1973, Home News acquired The Greenfield Daily Reporter , in Hancock County east of Indianapolis , a year after the death of Dorothea Spencer, whose family had started

51-432: A competitive market, product-based success requires that customers obtain significant value from the core product. Product marketing is the process of promoting and selling a product to an audience. It further includes defining the scope of the product line, identifying potential markets for a product and determining optimal pricing. Product Marketers also act as a bridge between Sales, Marketing and Product, reporting on

68-415: Is placed on the profitability of core products while working on other products, hoping that they will become a competency. Core products usually make the most profit. Examples of core products by notable IT firms include: The above core products are then produced as an actual product. Examples of how the core product and actual product are used together include: Finished product In production ,

85-574: The University of Southern California found that customers and professionals usually emphasize service characteristics such as heterogeneous products (variation in standards among providers, frequently even among different locations of the same firm) and inseparability from consumption. This can show how important of having a core product is to a firm, in order to meet customer expectation. And this has to be done only by injecting money to do R&D. The competition between businesses focuses mainly on

102-794: The Columbus area in 2002, buying its neighboring weekly the Brown County Democrat (founded as The Jacksonian in 1870). Five years later it grew its holdings east of Indianapolis with the June 2007 purchase of two weeklies in Madison County , the Lapel Post and The Pendleton Times , which it combined into the Times-Post . Home News added its latest title in 2012, purchasing The Tribune for an undisclosed sum from California -based publisher Freedom Communications , which

119-538: The competition, product companies focus on factors to which consumers attach extra value, such as packaging, advertisements, service and payment terms. The element of surprise is key. Core products are usually the first products that the company created and sustained itself from its founding like the BASIC for Microsoft , The Apple II computer for Apple Inc. and the Google Search platform. Therefore, emphasis

136-406: The core product is sold. The concept of a Core Product originates from Philip Kotler , in his 1967 book – Marketing Management: Analysis, Planning and Control . It forms the first level of the concept of Three Levels of a Product . Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that

153-562: The distinctiveness of the Augmented Product and the Core Product, according to Kotler. It is about consumer perceptions of purchasing a product and less about value. He states: “Competition is determined not so much by what companies produce, but by what they add to their product in the form of packaging, services, advertising, advice, delivery (financing) arrangements and other things that can be of value to consumers”. To beat

170-572: The market and create a more successful product. The new product development (NPD) process, often referred to as the Stage-Gate innovation process, was developed by Dr. Robert G. Cooper as a result of comprehensive research on reasons why products succeed or fail. The process initially focuses on idea generation that defines the core product. If the core product is innovative and addresses market demand, it can lead to successful actual products. One marketing strategy emphasizes product issues. In

187-436: The market's response to product launches and updates in order to refine messaging and features. As mentioned, the core product directly affects customers' interest level. A company usually does research and development (R&D) before creating a new product. In order to meet customers' needs, the core product is an important element that attracts people to buy the firm's product. International marketing research conducted by

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204-538: The paper in 1908. Home News purchased two competing weekly newspapers in Northern Indiana , the Angola Herald and Steuben Republican , in 1982 and combined them into one newspaper, publishing twice each week. The company held this Angola publication until 2001, when it sold The Herald Republican to KPC Media Group of Kendallville, Indiana , which converted it to a daily newspaper. Around

221-406: The product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use. By using a mixture of the three levels of product in research and development, business firms can better understand their customers, better position themselves in

238-454: The same building as the presses). AIM Media's newspapers, all of which are located in Indiana, are: Core product A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products , either by the company producing the core product or by other companies to which

255-675: The same time as the Angola purchase, Home News bought the Herald Journal in Monticello , in north-central Indiana. It sold this paper in 2008 to Community Newspaper Group of West Frankfort, Illinois . At the time, Home News CEO Jeffrey N. Brown said his company wanted to concentrate on "our cluster of newspapers and commercial printing around the Indianapolis and southern Indiana areas". The company had expanded its footprint in

272-468: The state. Isaac T. Brown founded The Columbus Republican in 1872. Isaac's father, Isaac M. Brown, served as the newspaper's editor. Isaac T. Brown died in 1917, leaving his son Raymond Brown in sole control of the newspaper. Raymond Brown converted the company into a partnership with his wife Anna in 1942, and in 1963 expanded the partnership to include their adult children Richard Brown, Robert N. Brown and Elizabeth B. Marshall. The partnership became

289-785: Was emerging from bankruptcy and selling several of its newspaper assets at the time. The Tribune covers Seymour, Indiana , in Jackson County , which borders Bartholomew County to the south; Home News had been printing The Tribune at its Columbus presses "for several years". In 2015, all Home News properties were sold to AIM Media Indiana, a sister company of AIM Media Texas . The company operates presses in Columbus and Greenfield, Indiana , both of which offer commercial printing services in addition to printing Home News' own newspapers. It also has editorial and business offices in Columbus, Franklin , Nashville , Pendleton and Seymour , all in Indiana (its Greenfield newspaper offices are in

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