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78-687: The Hankyu Hanshin Toho Group ( 阪急阪神東宝グループ , Hankyū Hanshin Tōhō Gurūpu ) (before 2006 known as the Hankyu Toho Group ( 阪急東宝グループ , Hankyū Tōhō Gurūpu ) ) is a Japanese keiretsu (association of businesses) centered on companies established by railway tycoon Ichizō Kobayashi : Hankyu Hanshin Holdings , H 2 O Retailing and Toho . The keiretsu historically included Sanwa Bank , now part of Mitsubishi UFJ Financial Group , and

156-900: A 2.8% stake in Panasonic , as well as stakes in vehicle manufacturing joint-ventures in China ( FAW Toyota and GAC Toyota ), the Czech Republic ( TPCA ), India ( Toyota Kirloskar ) and the United States ( MTMUS ). Toyota is listed on the London Stock Exchange , Nagoya Stock Exchange , New York Stock Exchange and on the Tokyo Stock Exchange , where its stock is a component of the Nikkei 225 and TOPIX Core30 indices. In 1924, Sakichi Toyoda invented

234-475: A class below the Crown and Century and offered hardtop coupes and sedans. The Supra , Mark II , Cresta and Chaser offered several trim packages with different engine displacements to provide buyers with annual road tax advantages. At the same time, sports cars like Celica , Corolla Levin and Sprinter Trueno sold very well. Efforts to open a Toyota assembly plant in the United States started in 1980, with

312-524: A drop in production and exports. Severe flooding during the 2011 monsoon season in Thailand affected Japanese automakers that had chosen Thailand as a production base. Toyota is estimated to have lost production of 150,000 units to the tsunami and production of 240,000 units to the floods. On February 10, 2014, it was announced that Toyota would cease manufacturing vehicles and engines in Australia by

390-511: A growing corporate acquisition industry in Japan, as companies are no longer able to be easily "bailed out" by their banks, as well as rising derivative litigation by more independent shareholders. The keiretsu model is fairly unique to Japan. However, many diversified non-Japanese businesses groups have been described as keiretsu , such as the Virgin Group (UK), Tata Group (India),

468-785: A joint venture with local partner Astra International in 1971, and conducted significant retooling at the PT Gaya Motor assembly plant. The plant began assembling various models, including the Toyota Corona, Toyota Land Cruiser, large trucks, and the Toyota Corolla, with production surpassing 10,000 vehicles by 1973. For both countries, Toyota developed a basic utility vehicle (BUV) with the local partners to meet local needs and support technology transfers, in response to domestic production policies in Asia. The first prototype of

546-597: A long-standing partnership between Toyota and the two companies. After the successes of the 1970s, and the threats of import restrictions, Toyota started making additional investments in the North American market in the 1980s. In 1981, Japan agreed to voluntary export restraints , which limited the number of vehicles the nation would send to the United States each year, leading Toyota to establish assembly plants in North America. The U.S. government also closed

624-503: A number of larger companies. Harvard Law School professor J. Mark Ramseyer and University of Tokyo professor Yoshiro Miwa have argued that the postwar keiretsu are a "fable" created by Marxist thinkers in the 1960s so as to argue that monopoly capital dominated the Japanese economy. They point to the sparsity and tenuousness of cross-shareholding relationships within the keiretsu , the inconsistency in members' relationships with

702-688: A production facility in Brazil, the company's first outside of Japan. Toyota entered the United States market in 1958, attempting to sell the Toyopet Crown. The company faced problems almost immediately. The company had to confront for the first time how its name sounded to native speakers of the English language; namely, "Toyota" has the English word " toy " in its first syllable. Toyota Motor Sales, USA 's first sales administrator James F. McGraw bluntly told his new Japanese supervisors after joining

780-455: A seat on the board of directors in 2000. Akio's promotion by the board marked the return of a member of the Toyoda family to the top leadership role for the first time since 1999. In 2011, Toyota, along with large parts of the Japanese automotive industry , suffered from a series of natural disasters. The 2011 Tōhoku earthquake and tsunami led to a severe disruption of the supplier base and

858-524: A vehicle. At the same time, the Japanese government heavily invested in improving road infrastructure. To take advantage of the moment, Toyota and other automakers started offering affordable economy cars like the Toyota Corolla , which became the world's all-time best-selling automobile . Toyota also found success in the United States in 1965 with the Toyota Corona compact car, which

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936-488: A white Corolla, rolled off the line at NUMMI on October 7, 1986. Toyota received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports . Conservative Toyota held on to rear-wheel-drive designs for longer than most; while a clear first in overall production they were only third in production of front-wheel-drive cars in 1983, behind Nissan and Honda. In part due to this, Nissan's Sunny managed to squeeze by

1014-501: Is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi , Japan . It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year. The company was founded as a spinoff of Toyota Industries , a machine maker started by Sakichi Toyoda , Kiichiro's father. Both companies are now part of

1092-448: Is often loose and often not something considered in day-to-day decision making by its members. Vertical keiretsu (also known as industrial or distribution keiretsu ) are used to link suppliers, manufacturers, and distributors of one industry. Banks have less influence on vertical keiretsu . Examples of this type include Toyota , Toshiba , and Nissan . One or more sub-companies, arranged in tiers of importance, are created to benefit

1170-528: Is still closely linked to MUFG; it also has close ties with the Fujisankei Communications Group . (note: list incomplete) Keiretsu The members' companies own small portions of the shares in each other's companies, centered on a core bank; this system helps insulate each company from stock market fluctuations and takeover attempts, thus enabling long-term planning in projects. The prototypical keiretsu appeared during

1248-475: Is that it is set up around a Japanese bank through cross-shareholding relationships with other companies. The bank assists these companies with a range of financial services. The leading horizontal Japanese keiretsu , also referred to as the "Big Six", include: Fuyo , Sanwa , Sumitomo , Mitsubishi , Mitsui , and DKB Group . Horizontal keiretsu may also have vertical relationships, called branches. Horizontal keiretsu peaked around 1988, when over half of

1326-585: The Japanese economic miracle which followed World War II, amid the dissolution of family-controlled vertical monopolies called zaibatsu . The zaibatsu had been at the heart of economic and industrial activity within the Empire of Japan since Japanese industrialization accelerated during the Meiji Era . They held great influence over Japanese national and foreign policies which only increased following

1404-782: The T100 (and later the Tundra ), several lines of SUVs, a sport version of the Camry , known as the Camry Solara . They would also launch newer iterations of their sports cars, namely the MR2 , Celica , and Supra during this era. In Japan, Toyota continued to cater to the growing demand for mid-level luxury cars and offered several conventional and pillared hardtops sedans at its Japanese dealership network. The Soarer , Mark II , Cresta , Chaser , Corona EXiV , and Carina ED found many buyers. At

1482-581: The Tiara . After Kiichiro's death, his cousin Eiji Toyoda led the company for the two decades. Eiji helped establish the company's first plant independent from the Loom Works plant. At the start of the 1960s, the Japanese economy was booming, a period that came to be known as the Japanese economic miracle . As the economy grew, so did the income of everyday people, who now could afford to purchase

1560-610: The Toyota Group , one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Type A engine , in 1934 and its first passenger car in 1936, the Toyota AA . After World War II , Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which gave rise to The Toyota Way (a management philosophy) and

1638-874: The Toyota Mirai , a technology that is much costlier and has fallen far behind electric batteries in terms of adoption. As of 2024 , the Toyota Motor Corporation produces vehicles under four brands: Daihatsu , Hino , Lexus and the namesake Toyota. The company also holds a 20% stake in Subaru Corporation , a 5.1% stake in Mazda , a 4.9% stake in Suzuki , a 4.6% stake in Isuzu , a 3.8% stake in Yamaha Motor Corporation , and

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1716-583: The Toyota Production System (a lean manufacturing practice) that transformed the small company into a leader in the industry and was the subject of many academic studies. In the 1960s, Toyota took advantage of the rapidly growing Japanese economy to sell cars to a growing middle-class, leading to the development of the Toyota Corolla , which became the world's all-time best-selling automobile . The booming economy also funded an international expansion that allowed Toyota to grow into one of

1794-433: The keiretsu and acted as a monitoring and emergency bail-out entity. One effect of this structure was to minimize the presence of hostile takeovers in Japan, because no entities could challenge the power of the banks. Although the divisions between them have blurred in recent years, there have been eight major postwar keiretsu . Toyota is considered the biggest of the vertically integrated keiretsu groups, although

1872-429: The "main banks" of each keiretsu , and the lack of power and reach of the zaibatsu alumni "lunch clubs" which are often argued to form a core of keiretsu governance. By April 2015, U.S. Trade Representative Michael Froman and Japanese Economy Minister Akira Amari, representing the two largest economies of the 12-nation Trans-Pacific Partnership , were involved in bilateral talks regarding agriculture and auto parts,

1950-606: The "two largest obstacles for Japan." These bilateral accords would open each other's markets for products such as rice, pork and automobiles. During the two-day ministerial TPP negotiating session held in Singapore in May 2015, veteran US negotiator Wendy Cutler and Oe Hiroshi of the Japanese Gaimusho held bilateral trade talks regarding one of the most contentious trade issues, automobiles. American negotiators wanted

2028-441: The 2000s. For instance, many troubled Japanese companies are faced with a new reality in which receiving financial support from their main banks are getting harder and unlikelier than ever before. The companies include Sharp Corporation and Toshiba , both the iconic Japanese corporations that were forced to accept foreign investment in their aftermath of financial difficulties in 2010s. This changed environment, in turn, has led to

2106-413: The 25% " chicken tax " on imported light trucks. By importing the truck as an incomplete chassis cab (the truck without a bed), the vehicle only faced a 4% tariff. Once in the United States, Atlas would build the truck beds and attach them to the trucks. The partnership was successful and two years later, Toyota purchased Atlas. In Southeast Asia, Toyota made efforts to establish domestic production in

2184-858: The BUV was completed in January 1975. The BUV was launched as the Toyota Tamaraw in the Philippines in December 1976, and as the Toyota Kijang in June 1977. The vehicle was well received in both countries. The energy crisis of the 1970s was a major turning point in the American auto industry. Before the crisis, large and heavy vehicles with powerful but inefficient engines were common. But in

2262-579: The Camry sedan, Camry hybrid, Prius and the RAV4 during the launching event at the Grand Hyatt Seoul. Between 2009 and 2011, Toyota conducted recalls of millions of vehicles after reports that several drivers experienced unintended acceleration . The recalls were to prevent a front driver's side floor mat from sliding into the foot pedal well, causing the pedals to become trapped and to correct

2340-604: The Colombian Grupo Empresarial Antioqueño and the Venezuelan Grupo Cisneros . The automotive and banking industries have created broad cross-ownership networks across nations, but the national companies are normally independently managed. Banks cited as being central to keiretsu -like systems include Deutsche Bank and some keiretsu -like systems, generally referred to as trusts , were created by investment banks in

2418-599: The Corolla in numbers built that year. Before the decade was out, Toyota introduced Lexus , a new division that was formed to market and service luxury vehicles in international markets. Prior to the debut of Lexus, Toyota's two existing flagship models, the Crown and Century , both catered exclusively for the Japanese market and had little global appeal that could compete with international luxury brands such as Mercedes-Benz , BMW and Jaguar . The company had been developing

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2496-534: The Crown went on sale in August 1955. The car was met with positive reviews from around the world. After the introduction of the Crown, Toyota began aggressively expanding into the export market; the company entered Saudi Arabia for the first time in 1955 with Land Cruisers, following an agreement reached with Abdul Latif Jameel (founder of his company of the same name ); Toyota also brought Land Cruisers into neighboring Yemen in 1956. In 1958, Toyota established

2574-598: The Japanese to open their entire keiretsu structure, a cornerstone of the Japanese economy, to American automobiles. They wanted Japanese dealer networks such as Toyota, Nissan, Honda, Mitsubishi, and Mazda to sell American cars. The successful conclusion of these bilateral talks was necessary before the other ten TPP members could complete the trade deal. Toyota Toyota Motor Corporation ( Japanese : トヨタ自動車株式会社 , Hepburn : Toyota Jidōsha kabushikigaisha , IPA: [toꜜjota] , English: / t ɔɪ ˈ j oʊ t ə / , commonly known as simply Toyota )

2652-521: The Japanese victories in the Russo-Japanese War of 1904–1905 and World War I . During the inter-war period the zaibatsu aided Japanese militarism and benefited from their conquest of East Asia by receiving lucrative contracts. After the surrender of Japan the Allied occupation forces partially attempted to dissolve the zaibatsu which had worked closely with the militarists during

2730-414: The Philippines and Indonesia in early 1970s. In the Philippines, it partnered with local company Delta Motor Corporation . Toyota assisted Delta Motor with capital procurement and technology transfers. In 1973, Delta Motor commenced operations at a new plant, beginning local production of engine blocks for the Toyota Corona 12R engine and other parts. In Indonesia, Toyota established Toyota Astra Motor as

2808-516: The Prius. In 2001, Toyota acquired its long time partner, truck and bus manufacturer Hino Motors . In 2002, Toyota entered Formula One competition and established a manufacturing joint venture in France with French automakers Citroën and Peugeot . A youth-oriented marque for North America, Scion , was introduced in 2003. Toyota ranked eighth on Forbes 2000 list of the world's leading companies for

2886-572: The Soviet Union and the U.S., who had been allies in World War II. U.S. priorities shifted (the " Reverse Course ") from punishing and reforming Japan to ensuring internal political stability, rebuilding the economy, and, to an extent, remilitarizing Japan. Under these new policies, in 1949, Japanese automakers were allowed to resume passenger car production, but at the same time, a new economic stabilization program to control inflation plunged

2964-525: The Toyoda Model G Automatic loom . The principle of jidoka , which means the machine stops itself when a problem occurs, became later a part of the Toyota Production System . Looms were built on a small production line . In 1929, the patent for the automatic loom was sold to the British company Platt Brothers , generating the starting capital for automobile development. Under the direction of

3042-495: The Toyota Motor Company Ltd. Kiichiro's brother-in-law Rizaburo Toyoda was appointed the firm's first president, with Kiichiro as vice-president. Toyota Automatic Loom Works formally transferred automobile manufacturing to the new entity on September 29. The Japanese government supported the company by preventing foreign competitors Ford and General Motors from importing automobiles into Japan. At

3120-544: The Toyota Production System. For Toyota, the factory gave the company its first manufacturing base in North America allowing it to avoid any future tariffs on imported vehicles and saw GM as a partner who could show them how to navigate the American labor environment. The plant would be led by Tatsuro Toyoda , the younger brother of company president Shoichiro Toyoda. The first Toyota assembled in America,

3198-475: The United States government over accusations that it had intentionally hid information about safety defects and had made deceptive statements to protect its brand image. Amid the unintended acceleration scandal, Katsuaki Watanabe stepped down as company president. He was replaced by Akio Toyoda , grandson of company founder Kiichiro Toyoda, on June 23, 2009. Akio had been with Toyota since 1984, working jobs in production, marketing and product development, and took

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3276-684: The United States such as JP Morgan and Mellon Financial / Mellon family beginning in the late 19th century (roughly the same period they were created in Japan), but they were largely curtailed through anti-trust legislation championed by Theodore Roosevelt in the early part of the 20th century. A form of keiretsu can also be found in the cross-shareholdings of the large media companies throughout most developed nations. These are largely designed to link content producers to particular distribution channels, and larger content projects, such as expensive movies, are often incorporated with ownership spread across

3354-415: The alliances vertically integrated, as well. In this period, official government policy promoted the creation of robust trade corporations that could withstand heavy pressures from intensified trade competition. The major keiretsu were each centered on one bank, which lent money to the keiretsu member companies and held equity positions in the companies. Each bank had great control over the companies in

3432-555: The automotive industry into a serious shortage of funds, while many truck owners defaulted on their loans. Ultimately, the Bank of Japan , the central bank of the country, bailed out the company, with demands that the company institute reforms. As the 1950s began, Toyota emerged from its financial crisis a smaller company, closing factories and laying off workers. Meanwhile, the Korean War broke out, and being located so close to

3510-478: The battlefront, the U.S. Army placed an order for 1,000 trucks from Toyota. The order helped to rapidly improve the struggling company's business performance. In 1950, company executives, including Kiichiro's cousin Eiji Toyoda , took a trip to the United States where they trained at the Ford Motor Company and observed the operations of dozens of U.S. manufacturers. The knowledge they gained during

3588-457: The brand and vehicles in secret since August 1983, at a cost of over US$ 1 billion. The LS 400 flagship full-size sedan debuted in 1989 to strong sales, and was largely responsible for the successful launch of the Lexus marque. In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many larger and more luxurious vehicles to its lineup, including a full-sized pickup,

3666-467: The company in 1959: "'Toy' sounds like a toy and toys break". The Crown was a flop in the U.S. market, with buyers finding it overpriced and underpowered (because it was designed for endurance on the bad roads of Japan, not high-speed performance on the good roads of America). In response, exports of the Crown to the United States were suspended in the early 1960s in favor of the Land Cruiser and

3744-454: The company is rather considered as a "emerged" keiretsu , along with Softbank , Seven & I Holdings Co. The banks at the top are not as large as normally required, so it is actually considered to be more horizontally integrated than other keiretsu . The Japanese recession in the 1990s had profound effects on the keiretsu . Many of the largest banks were hit hard by bad loan portfolios and forced to merge or go out of business. This had

3822-546: The company proposing a joint-venture with the Ford Motor Company . Those talks broke down in July 1981. Eventually in 1984, the company struck a deal with General Motors (GM) to establish a joint-venture vehicle manufacturing plant called NUMMI (New United Motor Manufacturing, Inc.) in Fremont, California . GM saw the joint venture as a way to get access to a quality small car and an opportunity to learn about The Toyota Way and

3900-417: The company ran a public competition to design a new logo. Of 27,000 entries, the winning entry was the three Japanese katakana letters for "Toyoda" in a circle. However, Rizaburo Toyoda , who had married into the family and was not born with that name, preferred "Toyota" ( トヨタ ) because it took eight brush strokes (a lucky number) to write in Japanese, was visually simpler (leaving off the diacritic at

3978-543: The company their father had founded. In 1992, Shoichiro Toyoda would shift to become chairman, allowing his brother Tatsuro to become president, a job he held until his retirement in 1995. Shoichiro would step down as chairman in 1999. Both would retain honorary advisory roles in the company. Hiroshi Okuda would lead the company as president from 1995 until 1999 when he became chairman and the President's office would be filled by Fujio Cho . In August 2000, exports began of

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4056-459: The company to 33.4 percent, giving Toyota the ability to veto shareholder resolutions at the annual meeting. In 1998, Toyota increased its holding in the company to 51.2 percent, becoming the majority shareholder. On September 29, 1999, the company decided to list itself on the New York and London Stock Exchanges . The later half of the 1990s would also see the Toyoda brothers step back from

4134-730: The company's first truck, the G1 , was completed on August 25, 1935, and debuted on November 21 in Tokyo, becoming the company's first production model. Modeled on a period Ford truck, the G1 sold for ¥2,900, ¥200 cheaper than the Ford truck. A total of 379 G1 trucks were ultimately produced. In April 1936, Toyoda's first passenger car, the Model AA , was completed. The sales price was ¥3,350, ¥400 cheaper than Ford or GM cars. The company's plant at Kariya

4212-508: The design and manufacturing of auto bodies, which were then mounted on truck frames made by Toyota. The project was a major test for Toyota, who would need to build bodies and develop a new chassis that would be comfortable, but still stand up to the muddy, slow, unpaved roads common in Japan at the time. The project had been championed for many years by founder Kiichiro Toyoda, who died suddenly on March 27, 1952. The first prototypes were completed in June 1953 and began extensive testing, before

4290-644: The effect of blurring the lines between the individual keiretsu : Sumitomo Bank and Mitsui Bank , for instance, became Sumitomo Mitsui Banking Corporation in 2001, while Sanwa Bank (the banker for the Hankyu-Toho Group) became part of Bank of Tokyo-Mitsubishi UFJ . Generally, these causes gave rise to a strong notion in the Japanese business community that the old keiretsu system was not an effective business model, and led to an overall loosening of keiretsu alliances. While they still exist, they are not as centralized or integrated as they were before

4368-658: The end of 2017. The decision was based on the unfavourable Australian dollar making exports not viable, the high cost of local manufacture, and the high amount of competition in a relatively small local market. The company planned to consolidate its corporate functions in Melbourne by the end of 2017, and retain its Altona plant for other functions. The workforce is expected to be reduced from 3,900 to 1,300. Both Ford Motor Company and General Motors ( Holden ) followed suit, ending Australian production in 2016 and 2017 respectively. The automaker narrowly topped global sales for

4446-434: The end), and with a voiceless consonant instead of a voiced one (voiced consonants are considered to have a "murky" or "muddy" sound compared to voiceless consonants, which are "clear"). Since toyoda literally means "fertile rice paddies", changing the name also prevented the company from being associated with old-fashioned farming. The newly formed word was trademarked and the company began trading on August 28, 1937, as

4524-431: The first half of the 20th century and during the war. However, the United States government later rescinded those orders in an effort to reindustrialize Japan as a bulwark against communism in Asia, so the zaibatsu were never completely dissolved. The two types of keiretsu , horizontal and vertical , can be further categorized as: The primary aspect of a horizontal keiretsu (also known as financial keiretsu )

4602-479: The founder's son, Kiichiro Toyoda , Toyoda Automatic Loom Works established an Automobile Division on September 1, 1933, and formally declared its intention to begin manufacturing automobiles on January 29, 1934. A prototype Toyota Type A engine was completed on September 25, 1934, with the company's first prototype sedan, the A1 , completed the following May. As Kiichiro had limited experience with automobile production, he initially focused on truck production;

4680-420: The largest automakers in the world, the largest company in Japan and the ninth-largest company in the world by revenue , as of December 2020 . Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles per year, a record set in 2012, when it also reported the production of its 200 millionth vehicle. By September 2023, total production reached 300 million vehicles. Toyota

4758-630: The loophole that allowed Toyota to pay lower taxes by building truck beds in America. Also in 1981, Eiji Toyoda stepped down as president and assumed the title of chairman. He was succeeded as president by Shoichiro Toyoda , the son of the company's founder. Within months, Shoichiro started to merge Toyota's sales and production organizations, and in 1982 the combined companies became the Toyota Motor Corporation. The two groups were described as "oil and water" and it took years of leadership from Shoichiro to successfully combine them into one organization. In Japan, Toyota offered mid-level luxury cars that were

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4836-399: The onset of World War II , Toyota almost exclusively produced standard-sized trucks for the Japanese Army, which paid one-fifth of the price in advance and the remainder in cash upon delivery. Japan was heavily damaged in World War II and Toyota's plants, which were used for the war effort, were not spared. On August 14, 1945, one day before the surrender of Japan , Toyota's Koromo Plant

4914-507: The other in Blue Springs, Mississippi, USA. The company was number one in global automobile sales for the first quarter of 2008. Toyota was hit by the global financial crisis of 2008 as it was forced in December 2008 to forecast its first annual loss in 70 years. In January 2009, it announced the closure of all of its Japanese plants for 11 days to reduce output and stocks of unsold vehicles. In October 2009, Toyota announced that they were establishing an office in South Korea and launched

4992-535: The parent company. Major suppliers form the second tier beneath the parent, and smaller manufacturing companies make up the third and fourth tiers. Those at the highest levels are most profitable, and most insulated from fluctuations in the market. Some vertical keiretsu may belong to one or another horizontal keiretsu . Some vertical keiretsu are family businesses , such as the Hitotsubashi/Shogakukan , Otowa/Kodansha and APA groups. Studies have found these vertical keiretsus, particularly those that belong to

5070-405: The possible mechanical sticking of the accelerator pedal . At least 37 were killed in crashes allegedly related to unintended acceleration, approximately 9 million cars and trucks were recalled, Toyota was sued for personal injuries and wrongful deaths, paid US$ 1 billion to settle a class action lawsuit to compensate owners for lost resale value, and paid a US$ 1.2 billion criminal penalty to

5148-412: The same horizontal keiretsu , are more likely to form alliances than the other types or even those companies where one or two have keiretsu affiliations. Vertical keiretsu is considered an effective and competitive organizational model in the car industry. During the occupation of Japan , under the Supreme Commander of the Allied Powers , General Douglas MacArthur , a partially successful attempt

5226-433: The same time, sports cars like the Supra , Celica , MR2 , Corolla Levin , Sprinter Trueno , and even the subcompact Starlet GT reflected a time of prosperity. December 1997 saw the introduction of the first-generation Toyota Prius , the first mass-produced gasoline-electric hybrid car. The vehicle would be produced exclusively for the Japanese market for the first two years. With a major presence in Europe, due to

5304-471: The slight opening of the Japanese auto market to foreign companies. In an effort to strengthen Japan's auto industry ahead of the market opening, Toyota purchased stakes in other Japanese automakers. That included a stake in Hino Motors , a manufacturer of large commercial trucks, buses and diesel engines, along with a 16.8 percent stake in Daihatsu , a manufacturer of kei cars , the smallest highway-legal passenger vehicles sold in Japan. That began what became

5382-499: The success of Toyota Team Europe in motorsport, the corporation decided to set up Toyota Motor Europe Marketing and Engineering, TMME , to help market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, TMUK , as the company's cars had become very popular among British drivers. Bases in Indiana , Virginia , and Tianjin were also set up. Toyota also increased its ownership of Daihatsu during this period. In 1995, Toyota increased its shareholding in

5460-404: The trip, along with what the company learned making looms, gave rise to The Toyota Way (a management philosophy) and the Toyota Production System (a lean manufacturing practice) that transformed the company into a leader in the manufacturing industry. Toyota started developing its first full-fledged passenger car, the Toyopet Crown , in 1952. Prior to the Crown, Toyota had been outsourcing

5538-666: The value in the Japanese stock market consisted of cross-shareholdings. Since then, banks have gradually reduced their cross-shareholdings. The Japanese corporate governance code, effective from June 2015, requires listed companies to disclose a rationale for their cross-shareholdings. Partly as a result of this requirement, the four Japanese "megabanks" descended from the six major keiretsu banks (namely Mitsubishi UFJ Financial Group , Sumitomo Mitsui Financial Group , Sumitomo Mitsui Trust Group and Mizuho Financial Group ) have indicated plans to further reduce their balance of cross-shareholding investments. Membership in horizontal keiretsu

5616-714: The year 2005. Also in 2005, Fujio Cho would shift to become chairman of Toyota and would be replaced as president by Katsuaki Watanabe . In 2007, Toyota released an update of its full-sized truck, the Tundra, produced in two American factories, one in Texas and one in Indiana. Motor Trend named the 2007 Toyota Camry "Car of the Year" for 2007. It also began the construction of two new factories, one in Woodstock, Ontario, Canada, and

5694-416: The years after, consumers started demanding high-quality and fuel-efficient small cars. Domestic automakers, in the midst of their malaise era , struggled to build these cars profitably, but foreign automakers like Toyota were well positioned. This, along with growing anti-Japanese sentiment , prompted the U.S. Congress to consider import restrictions to protect the domestic auto industry. The 1960s also saw

5772-406: Was bombed by the Allied forces . After the surrender, the U.S.-led occupying forces banned passenger car production in Japan. However, automakers like Toyota were allowed to begin building trucks for civilian use, in an effort to rebuild the nation's infrastructure. The U.S. military also contracted with Toyota to repair its vehicles. By 1947, there was an emerging global Cold War between

5850-414: Was completed in May. In July, the company filled its first export order, with four G1 trucks exported to northeastern China. On September 19, 1936, the Japanese imperial government officially designated Toyota Automatic Loom Works as an automotive manufacturer. Vehicles were originally sold under the name "Toyoda" (トヨダ), from the family name of the company's founder, Kiichirō Toyoda . In September 1936,

5928-473: Was made to dissolve the zaibatsu in the late 1940s. Sixteen zaibatsu were targeted for complete dissolution, and 26 more for reorganization after dissolution. However, the companies formed from the dismantling of the zaibatsu were later reintegrated. The dispersed corporations were reinterlinked through share purchases to form horizontally integrated alliances across many industries. Where possible, keiretsu companies would also supply one another, making

6006-432: Was praised for being a leader in the development and sales of more fuel-efficient hybrid electric vehicles , starting with the introduction of the original Toyota Prius in 1997. The company now sells more than 40 hybrid vehicle models around the world. More recently, the company has also been criticized for being slow to adopt all-electric vehicles , instead focusing on the development of hydrogen fuel cell vehicles , like

6084-537: Was redesigned specifically for the American market with a more powerful engine. The Corona helped increase U.S. sales of Toyota vehicles to more than 20,000 units in 1966 (a threefold increase) and helped the company become the third-best-selling import brand in the United States by 1967. Toyota's first manufacturing investment in the United States came in 1972 when the company struck a deal with Atlas Fabricators, to produce truck beds in Long Beach, in an effort to avoid

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