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144-605: Hasbro Reconstruction was a 2016 comic book launch by IDW Publishing about its line of comic books based on properties of the toy company Hasbro . Since June 2016, this branding converged most of IDW's Hasbro comics into the Hasbro Comic Book Universe , using the end of Revolution as its launching pod, which then continued with First Strike . For November 2018, IDW concluded the branding. The Hasbro Reconstruction branding serves to converge IDW's own versions of Transformers and G.I. Joe into
288-471: A mythical realm. Since the 1940s, when Superman, Batman, and many of the company's other heroes began appearing in stories together, DC's characters have inhabited a shared continuity that was later dubbed the " DC Universe " by fans. With the story " Flash of Two Worlds ", in Flash No. 123 (September 1961), editor Schwartz (with writer Gardner Fox and artists Infantino and Joe Giella ) presented
432-457: A shared universe of characters from various Hasbro brands, which had started with Simon Furman and E. J. Su 's The Transformers: Infiltration in October 19, 2005. Rom and Micronauts reappeared on 2016 after Hasbro regained their comic book rights from Marvel Comics . Action Man and M.A.S.K. were the last additions for the event series Revolution . Between 2017 and 2018,
576-675: A tabloid form. Underground comics and "small press" titles have also appeared in the UK, notably Oz and Escape Magazine . The content of Action , another title aimed at children and launched in the mid-1970s, became the subject of discussion in the House of Commons . Although on a smaller scale than similar investigations in the US, such concerns led to a moderation of content published within British comics. Such moderation never became formalized to
720-508: A Saturday morning live action TV adaptation and gained a prominent position in the mainstream continuity of the DC Universe . As the popularity of superheroes faded in the late 1940s, DC Comics focused on such genres as science fiction, Westerns , humor , and romance . The company also published crime and horror titles, although relatively tame contributions that avoided the mid-1950s backlash against such comic genres. A handful of
864-636: A black artist or writer allowed in a major comics company." Asian characters within comic books encountered similar prejudiced treatment as black characters did. They were subjected to dehumanizing depictions, with narratives often portraying them as "incompetent and subhuman." In a 1944 edition of the publication United States Marines , there was a story titled The Smell of the Monkeymen . This narrative portrayed Japanese soldiers as brutish simians, and it depicted their concealed positions being betrayed by their repugnant body odor. Chinese characters received
1008-630: A comic series later called More Fun Comics ) with a February 1935 cover date . An anthology title, essentially for original stories not reprinted from newspaper strips , it was unlike many comic book series before it. While DC Comics is now primarily associated with superhero comics , the genres in the first anthology titles consisted of funnies , Western comics , and adventure-related stories. The character Doctor Occult —created by Jerry Siegel and Joe Shuster in December 1935 and included in issue No. 6 of New Fun Comics —is considered to be
1152-473: A company named Comics Guaranty (CGC) initiated the practice of "slabbing" comics, which involves encasing them within thick plastic cases and assigning them a numerical grade. This approach inspired the emergence of Comic Book Certification Service . Given the significance of condition in determining the value of rare comics, the concept of grading by an impartial company, one that does not engage in buying or selling comics, seemed promising. Nevertheless, there
1296-476: A conceptual mechanism for slotting the 1930s and 1940s Golden Age heroes into this continuity using the explanation that they inhabited an other-dimensional "Earth 2", whilst the modern heroes exist on "Earth 1", consequently laying the foundations of what was later called the DC Multiverse . DC's introduction of the reimagined superheroes did not go unnoticed by their competitors. In 1961, with DC's JLA as
1440-488: A copy of Superman. This extended to DC suing Fawcett Comics over Captain Marvel , who was at the time the top-selling comic character (see National Comics Publications, Inc. v. Fawcett Publications, Inc. ). Faced with declining sales and the prospect of bankruptcy if it lost the lawsuit, Fawcett capitulated in 1953 and ceased publishing comics. Years later, Fawcett sold the rights for Captain Marvel to DC Comics, and in 1972
1584-568: A drug-fueled storyline in writer Dennis O'Neil and artist Neal Adams ' Green Lantern , beginning with the story " Snowbirds Don't Fly " in the retitled Green Lantern / Green Arrow No. 85 (September 1971), which depicted Speedy , the teen sidekick of superhero archer Green Arrow , as having become a heroin addict. Jenette Kahn , a former children's magazine publisher, replaced Infantino as editorial director in January 1976. As it happened, her first task even before being formally hired,
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#17327871644431728-458: A famous example of the British comic annual. DC Thomson also repackages The Broons and Oor Wullie strips in softcover A4-size books for the holiday season. On 19 March 2012, the British postal service, the Royal Mail , released a set of stamps depicting British comic book characters and series. The collection featured The Beano , The Dandy , Eagle , The Topper , Roy of
1872-477: A few years, it yielded the popular animated series Static Shock . DC established Paradox Press to publish material such as the large-format Big Book of... series of multi-artist interpretations on individual themes, and such crime fiction as the graphic novel Road to Perdition . In 1998, DC purchased WildStorm Comics, Jim Lee 's imprint under the Image Comics banner, continuing it for many years as
2016-586: A five chapter spy genre tale written by Otto Binder and drawn by Al Carreno. It is readable online in the Digital Comic Museum . The magazine never reached a second issue. In 1950, St. John Publications produced the digest-sized , adult-oriented "picture novel" It Rhymes with Lust , a 128-page digest by pseudonymous writer "Drake Waller" ( Arnold Drake and Leslie Waller ), penciler Matt Baker and inker Ray Osrin , touted as "an original full-length novel" on its cover. "It Rhymes with Lust"
2160-628: A government ran program, the Writers' War Board, became heavily involved in what would be published in comics. "The Writers' War Board used comic books to shape popular perceptions of race and ethnicity..." Not only were they using comic books as a means of recruiting all Americans, they were also using it as propaganda to "[construct] a justification for race-based hatred of America's foreign enemies." The Writers' War Board created comics books that were meant to "[promote] domestic racial harmony". However, "these pro-tolerance narratives struggled to overcome
2304-504: A handful of thematically-linked series he called collectively "The Fourth World" . In the existing series Superman's Pal Jimmy Olsen and in his own, newly-launched series New Gods , Mister Miracle , and The Forever People , Kirby introduced such enduring characters and concepts as arch-villain Darkseid and the other-dimensional realm Apokolips . Furthermore, Kirby intended their stories to be reprinted in collected editions, in
2448-465: A humorous tone; however, this practice was replaced by featuring stories of all genres, usually not humorous in tone. The largest comic book market is Japan. By 1995, the manga market in Japan was valued at ¥ 586.4 billion ( $ 6–7 billion ), with annual sales of 1.9 billion manga books ( tankōbon volumes and manga magazines ) in Japan, equivalent to 15 issues per person. In 2020
2592-427: A less superior race and cannot believe they bested his men."The Tuskegee Airmen, and images of black aviators appear in just three of the fifty three panels... the pilots of the 99th Squadron have no dialogue and interact with neither Hop Harrigan nor his Nazi captive." During this time, they also used black characters in comic books as a means to invalidate the militant black groups that were fighting for equality within
2736-412: A lifelong passion for the stories within comics, often focusing on specific superheroes and striving to gather a complete collection of a particular series. Comics are assigned sequential numbers, and the initial issue of a long-lasting comic book series tends to be both the scarcest and the most coveted among collectors. The introduction of a new character might occur within an existing title. For instance,
2880-456: A major slump, while manufactured " collectables " numbering in the millions replaced quality with quantity until fans and speculators alike deserted the medium in droves. DC's Piranha Press and other imprints (including the mature readers' line Vertigo , and Helix , a short-lived science fiction imprint) were introduced to facilitate compartmentalized diversification and allow for specialized marketing of individual product lines. They increased
3024-528: A primer. They would get artists ... and they taught them the ABCs, which amounted to learning Jack Kirby ... Jack was like the Holy Scripture and they simply had to follow him without deviation. That's what was told to me ... It was how they taught everyone to reconcile all those opposing attitudes to one single master point of view. Given carte blanche to write and illustrate his own stories, he created
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#17327871644433168-416: A principal in the magazine distributorship Independent News —Wheeler-Nicholson had to enter into partnership with Donenfeld to publish Detective Comics No. 1, and Detective Comics, Inc. (which helped inspire the abbreviation DC) was formed, with Wheeler-Nicholson and Donenfeld's accountant Jack S. Liebowitz listed as owners. As the company continued to experience cash-flow problems, Wheeler-Nicholson
3312-415: A publishing format that was later called the trade paperback , which became a standard industry practice decades later. While sales were respectable, they did not meet DC management's initially high expectations, and also suffered from a lack of comprehension and internal support from Infantino. By 1973 the "Fourth World" was all cancelled, although Kirby's conceptions soon became integral to the broadening of
3456-658: A romantic interest for Batman named Julie Madison , as well as the Batarang weapon that Batman commonly uses, and the fictional aircraft called the Batplane . The story of Batman's origin was first shown in Detective Comics No. 33 (November 1939), which depicted the death of Thomas Wayne and Martha Wayne by a mugger . The origin story remained crucial for the fictional character after its inception. The Daily Planet (a common setting of Superman)
3600-523: A subsidiary of Time Warner. In June, the first Tim Burton-directed Batman film was released, and DC began publishing its hardcover series of DC Archive Editions ; these were collections of many of their early, key comics series, featuring rare and expensive stories previously unseen by the majority of modern fans. Much of the restoration work was handled by Rick Keene, with colour restoration performed by DC's long-time resident colourist Bob LeRose . The Archive Editions attempted to retroactively credit many of
3744-469: A superhero origin story with the reveal of an unnamed planet, later known as Krypton , where he is said to have originated . The issue also contained the first essential supporting character and one of the earliest female characters in any comic, with Lois Lane as Superman's first depicted romantic interest . The Green Hornet -inspired character known as the Crimson Avenger by Jim Chamber
3888-569: A supporting character called James Gordon , the police commissioner of what would later become Gotham City Police Department . Despite being a parody, All-American Publications introduced the earliest female character who became the female superhero Red Tornado (though disguised as a male) in Ma Hunkel who first appeared in the "Scribbly" stories in All-American Comics No. 3 (June 1939). Another important Batman debut
4032-497: A surge of creativity emerged in what became known as underground comix . Published and distributed independently of the established comics industry, most of such comics reflected the youth counterculture and drug culture of the time. Underground comix "reflected and commented on the social divisions and tensions of American society". Many had an uninhibited, often irreverent style; their frank depictions of nudity, sex, profanity, and politics had no parallel outside their precursors,
4176-501: A wholly separate imprint (and fictional universe) with its own unique style and audience. As part of this purchase, DC also began to publish titles under the fledgling WildStorm sub-imprint America's Best Comics (ABC), a series of titles created by Alan Moore which included The League of Extraordinary Gentlemen , Tom Strong , and Promethea . Moore strongly opposed this move, and DC eventually stopped publishing ABC. In March 2003, DC acquired publishing and merchandising rights to
4320-502: Is also available to read online in the Digital Comic Museum. In 1971, writer-artist Gil Kane and collaborators applied a paperback format to their "comics novel" Blackmark . Will Eisner popularized the term "graphic novel" when he used it on the cover of the paperback edition of his work A Contract with God, and Other Tenement Stories in 1978 and, subsequently, the usage of the term began to increase. In 2017,
4464-458: Is an ongoing debate regarding whether the relatively high cost of this grading service is justified and whether it serves the interests of collectors or mainly caters to speculators seeking rapid profits, akin to trading in stocks or fine art. Comic grading has played a role in establishing standards for valuation, which online price guides such as GoCollect and GPAnalysis utilize to provide real-time market value information. Collectors also seek out
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4608-662: Is generally considered the beginning of the modern comic book as it is known today. The Silver Age of Comic Books is generally considered to date from the first successful revival of the then-dormant superhero form, with the debut of the Flash in Showcase #4 (Oct. 1956). The Silver Age lasted through the late 1960s or early 1970s, during which time Marvel Comics revolutionized the medium with such naturalistic superheroes as Stan Lee and Jack Kirby 's Fantastic Four and Lee and Steve Ditko 's Spider-Man . The demarcation between
4752-625: Is largely set in Britain and starring the magician John Constantine , paved the way for British writers such as Jamie Delano . The English musician Peter Gabriel issued in 2000 The Story of OVO which was released in a CD-booklet-shaped comic book as part of the CD edition with the title " OVO The Millennium Show ". The 2000 Millennium Dome Show based on it. At Christmas, publishers repackage and commission material for comic annuals , printed and bound as hardcover A4 -size books; "Rupert" supplies
4896-597: Is used in South Korea to refer to both comics and cartooning in general. Outside South Korea, the term usually refers to comics originally published in the country. Manhwa is greatly influenced by Japanese Manga comics though it differs from manga and manhua with its own distinct features. Webtoons have become popular in South Korea as a new way to read comics. Thanks in part to different censorship rules, color and unique visual effects, and optimization for easier reading on smartphones and computers. More manhwa have made
5040-539: The Infinite Crisis limited series. Immediately after this event, DC's ongoing series jumped forward a full year in their in-story continuity, as DC launched a weekly series, 52 , to gradually fill in the missing time. Concurrently, DC lost the copyright to "Superboy" (while retaining the trademark) when the heirs of Jerry Siegel used a provision of the 1976 revision to the copyright law to regain ownership. In 2005, DC launched its " All-Star " line (evoking
5184-667: The Green Lantern character, the introduction of the modern all-star team Justice League of America (JLA), and many more superheroes, heralding what historians and fans call the Silver Age of Comic Books . National radically overhauled its continuing characters—primarily Superman, Batman, and Wonder Woman—rather than just reimagining them. The Superman family of titles, under editor Mort Weisinger , introduced such enduring characters as Supergirl , Bizarro , and Brainiac . The Batman titles, under editor Jack Schiff , introduced
5328-865: The Justice Society of America , the Teen Titans , and the Suicide Squad . The universe contains an assortment of well-known supervillains , such as the Joker , Lex Luthor , Deathstroke , the Reverse-Flash , Brainiac , and Darkseid . The company has published non-DC Universe-related material, including Watchmen , V for Vendetta , Fables , and many other titles, under the alternative imprint Vertigo and DC Black Label . Originally at 432 Fourth Avenue in Manhattan , New York City,
5472-483: The Phantom Stranger ) rose from art director to become DC's editorial director. With the growing popularity of upstart rival Marvel Comics threatening to topple DC from its longtime number-one position in the comics industry, he tried to direct DC's focus towards marketing new and existing titles and characters with more adult sensibilities, aimed at an emerging older age group of superhero comic book fans; this
5616-795: The Silver Age , the comics of the 1970s and 1980s became known as the Bronze Age, as fantasy gave way to more naturalistic and sometimes darker themes. Illegal drug use, banned by the Comics Code Authority , explicitly appeared in comics for the first time in Marvel Comics' story " Green Goblin Reborn! " in The Amazing Spider-Man No. 96 (May 1971), and after the Code's updating in response, DC offered
5760-586: The archetype of the superhero . According to historian Michael A. Amundson , appealing comic-book characters helped ease young readers' fear of nuclear war and neutralize anxiety about the questions posed by atomic power. Historians generally divide the timeline of the American comic book into eras. The Golden Age of Comic Books began in 1938, with the debut of Superman in Action Comics #1, published by Detective Comics (predecessor of DC Comics), which
5904-557: The line further, increasing the number of titles and story pages, and raising the price from 35 cents to 50 cents. Most series received eight-page back-up features while some had full-length twenty-five-page stories. This was a move the company called the "DC Explosion". The move was not successful, however, and corporate parent Warner dramatically cut back on these largely unsuccessful titles, firing many staffers in what industry watchers dubbed "the DC Implosion ". In September 1978,
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6048-554: The 1930s – and through really to the 1950s and 60s – these comics were almost the only entertainment available to children." Dennis the Menace was created in the 1950s, which saw sales for The Beano soar. He features in the cover of The Beano , with the BBC referring to him as the "definitive naughty boy of the comic world." In 1954, Tiger comics introduced Roy of the Rovers ,
6192-422: The 1940s there was a change in portrayal of black characters. "A cursory glance...might give the impression that situations had improved for African Americans in comics." In many comics being produced in this time there was a major push for tolerance between races. "These equality minded heroes began to spring to action just as African Americans were being asked to participate in the war effort." During this time,
6336-560: The 1990s, changed the format and distribution of their comics to more closely resemble non-comics publishing. The " minicomics " form, an extremely informal version of self-publishing , arose in the 1980s and became increasingly popular among artists in the 1990s, despite reaching an even more limited audience than the small press. Small publishers regularly releasing titles include Avatar Press , Hyperwerks , Raytoons, and Terminal Press , buoyed by such advances in printing technology as digital print-on-demand . In 1964, Richard Kyle coined
6480-399: The 20th century, with the first comic standard-sized comic being Funnies on Parade . Funnies on Parades was the first book that established the size, duration, and format of the modern comic book. Following this was, Dell Publishing 's 36-page Famous Funnies: A Carnival of Comics as the first true newsstand American comic book; Goulart, for example, calls it "the cornerstone for one of
6624-459: The 21st century and which Shari Springer Berman and Robert Pulcini adapted into a 2003 film . Some independent comics continued in the tradition of underground comics. While their content generally remained less explicit, others resembled the output of mainstream publishers in format and genre but were published by smaller artist-owned companies or by single artists. A few (notably RAW ) represented experimental attempts to bring comics closer to
6768-490: The Bible as the foundation of his own new company, EC Comics . At that point, "Liebowitz promptly orchestrated the merger of All-American and Detective Comics into National Comics... Next he took charge of organizing National Comics, [the self-distributorship] Independent News, and their affiliated firms into a single corporate entity, National Periodical Publications ". National Periodical Publications became publicly traded on
6912-472: The Changing Man , as well as an increasing array of non-superhero titles, in an attempt to recapture the pre- Wertham days of post-War comicdom. In 1977, the company officially changed its name to DC Comics . It had used the brand "Superman-DC" since the 1950s, and was colloquially known as DC Comics for years. In June 1978, five months before the release of the first Superman film , Kahn expanded
7056-616: The Comics Magazine Association of America. The CMAA instilled the Comics Code Authority in 1954 and drafted the self-censorship Comics Code that year, which required all comic books to go through a process of approval. It was not until the 1970s that comic books could be published without passing through the inspection of the CMAA. The Code was made formally defunct in November 2011. In the late 1960s and early 1970s,
7200-544: The DC Universe, especially after the major toy-company, Kenner Products , judged them ideal for their action-figure adaptation of the DC Universe , the Super Powers Collection . Obligated by his contract, Kirby created other unrelated series for DC, including Kamandi , The Demon , and OMAC , before ultimately returning to Marvel Comics in 1976. Following the science-fiction innovations of
7344-658: The Incredible Hulk and the X-Men . The best-selling comic book categories in the US as of 2019 are juvenile children's fiction at 41%, manga at 28% and superhero comics at 10% of the market. Another major comic book market is France , where Franco-Belgian comics and Japanese manga each represent 40% of the market, followed by American comics at 10% market share. Comic books heavily rely on their organization and visual presentation. Authors dedicate significant attention to aspects like page layout, size, orientation, and
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#17327871644437488-565: The Innocent (1954). This critique led to the involvement of the American Senate Subcommittee on Juvenile Delinquency , which launched an investigation into comic books. Wertham argued that comic books were accountable for a surge in juvenile delinquency and posed a potential impact on a child's sexuality and moral values. In response to attention from the government and from the media, the US comic book industry set up
7632-661: The Magician , and the Phantom . Several reprint companies became involved in repackaging American material for the British market, notably the importer and distributor Thorpe & Porter . Marvel Comics established a UK office in 1972. DC Comics and Dark Horse Comics also opened offices in the 1990s. The repackaging of European material has occurred less frequently, although The Adventures of Tintin and Asterix serials have been successfully translated and repackaged in softcover books. The number of European comics available in
7776-403: The Rovers , Bunty , Buster , Valiant , Twinkle and 2000 AD . DC Comics DC Comics, Inc. (later simply known as DC ) is an American comic book publisher and the flagship unit of DC Entertainment , a subsidiary of Warner Bros. Discovery . DC is an initialism for "Detective Comics", an American comic book series first published in 1937. DC Comics is one of
7920-556: The Silver Age Teen Titans led DC's editors to seek the same for the wider DC Universe . The result, the Wolfman/Pérez 12-issue limited series Crisis on Infinite Earths , gave the company an opportunity to realign and jettison some of the characters' complicated backstory and continuity discrepancies. A companion publication, two volumes entitled The History of the DC Universe , set out the revised history of
8064-538: The Silver Age and the following era, the Bronze Age of Comic Books , is less well-defined, with the Bronze Age running from the very early 1970s through the mid-1980s. The Modern Age of Comic Books runs from the mid-1980s to the present day. A significant event in the timeline of American comic books occurred when psychiatrist Fredric Wertham voiced his criticisms of the medium through his book Seduction of
8208-697: The TV series. This change in tone coincided with the prominent "Go-Go Checks" cover-dress that featured a black-and-white checkered strip at the top of each DC comic (all cover dates between February 1966 and August 1967), a misguided attempt by then-managing editor Irwin Donenfeld to make DC's output "stand out on the newsracks". In particular, DC artist Carmine Infantino complained that the distinctive cover made it easier for readers to spot DC's titles and avoid them in favor of Marvel's titles. In 1967, Infantino (who had designed popular Silver Age characters Batgirl and
8352-426: The U.S. "Spider-Man 'made it clear that militant black power was not the remedy for racial injustice'." "The Falcon openly criticized black behavior stating' maybe it's important fo [ sic ] us to cool things down-so we can protect the rights we been fightin' for'." This portrayal and character development of black characters can be partially blamed on the fact that, during this time, "there had rarely been
8496-507: The UK has increased in the last two decades. The British company Cinebook , founded in 2005, has released English translated versions of many European series. In the 1980s, a resurgence of British writers and artists gained prominence in mainstream comic books, which was dubbed the " British Invasion " in comic book history. These writers and artists brought with them their own mature themes and philosophy such as anarchy, controversy and politics common in British media. These elements would pave
8640-506: The United States. They were the ones painted as intolerant and disrespectful of the dominant concerns of white America". Manga (漫画) are comic books or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, though the art form has a long prehistory in earlier Japanese art . The term manga is used in Japan to refer to both comics and cartooning in general. Outside Japan,
8784-587: The antihero. These titles helped pave the way for comics to be more widely accepted in literary-criticism circles and to make inroads into the book industry, with collected editions of these series as commercially successful trade paperbacks . The mid-1980s also saw the end of many long-running DC war comics , including series that had been in print since the 1960s. These titles, all with over 100 issues, included Sgt. Rock , G.I. Combat , The Unknown Soldier , and Weird War Tales . In March 1989, Warner Communications merged with Time Inc. , making DC Comics
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#17327871644438928-413: The brand's popularity, like the presence of the color red or word balloons on the cover, or that the perceived crudeness of the interior art was somehow more appealing to readers. When Lee learned about DC's subsequent experimental attempts to imitate these perceived details, he amused himself by arranging direct defiance of those assumptions in Marvel's publications as sales strengthened further to frustrate
9072-472: The character was revived in DC's new title Shazam! , which featured artwork by Captain Marvel's creator C. C. Beck . In the meantime, the abandoned 'Marvel' trademark had been seized by Marvel Comics in 1967, with the creation of their Captain Marvel , preventing DC from using the name in the title of their own comic series. While DC's Captain Marvel failed to recapture his earlier popularity, he later appeared in
9216-589: The characters of Visionaries debuted on the aftermath of the event series First Strike . The Reconstruction branding concluded with the Transformers: Unicron miniseries. Comic book A comic book , comic-magazine or simply ' comic' , is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are often accompanied by descriptive prose and written narrative, usually dialogue contained in word balloons emblematic of
9360-429: The comic book limited series . This publishing format allowed for the deliberate creation of finite storylines within a more flexible publishing format that could showcase creations without forcing the talent into unsustainable open-ended commitments. The first such title was World of Krypton in 1979, and its positive results led to subsequent similar titles and later more ambitious productions like Camelot 3000 for
9504-687: The comic book market size for North America was just over $ 1 billion with digital sales being flat, book stores having a 1 percent decline, and comic book stores having a 10 percent decline over 2016. The global comic book market saw a substantial 12% growth in 2020, reaching a total worth of US$ 8.49 billion. This positive trajectory continued in 2021, with the market's annual valuation surging to US$ 9.21 billion. The rising popularity of comic books can be attributed to heightened global interest, driven significantly by collaborative efforts among diverse brands. These collaborations are geared towards producing more engaging and appealing comic content, contributing to
9648-463: The comic book market. The rarest modern comic books include the original press run of The League of Extraordinary Gentlemen #5, which DC executive Paul Levitz recalled and pulped due to the appearance of a vintage Victorian era advertisement for "Marvel Douche ", which the publisher considered offensive; only 100 copies exist, most of which have been CGC graded. (See Recalled comics for more pulped, recalled, and erroneous comics.) In 2000,
9792-545: The comics all together. There was a comic created about the 99th Squadron, also known as the Tuskegee Airmen , an all-black air force unit. Instead of making the comic about their story, the comic was about Hop Harrigan. A white pilot who captures a Nazi, shows him videos of the 99th Squadron defeating his men and then reveals to the Nazi that his men were defeated by African Americans which infuriated him as he sees them as
9936-415: The comics art form. Comic Cuts was a British comic published from 1890 to 1953. It was preceded by Ally Sloper's Half Holiday (1884), which is notable for its use of sequential cartoons to unfold narrative. These British comics existed alongside the popular lurid " penny dreadfuls " (such as Spring-heeled Jack ), boys' " story papers " and the humorous Punch magazine, which was the first to use
10080-683: The company offices have been located at 480 and later 575 Lexington Avenue , 909 Third Avenue , 75 Rockefeller Plaza , 666 Fifth Avenue , and 1325 Avenue of the Americas . DC Comics was located at 1700 Broadway in Midtown Manhattan until April 2015, when DC Entertainment transferred its headquarters to Burbank, California . DC Comics books are distributed to the bookstore market by Penguin Random House Publisher Services . The comics shop direct market
10224-482: The company. The resulting influx of sophisticated horror-fantasy material led to DC in 1993 establishing the Vertigo mature-readers imprint, which did not subscribe to the Comics Code Authority . Two DC limited series, Batman: The Dark Knight Returns by Frank Miller and Watchmen by Moore and artist Dave Gibbons , drew attention in the mainstream press for their dark psychological complexity and promotion of
10368-488: The competition. However, this ignorance of Marvel's true appeal did not extend to some of the writing talent during this period, and attempts were made to emulate Marvel's narrative approach. For instance, there was the Doom Patrol series by Arnold Drake (who had previously warned DC's management about Marvel's strength), a superhero team of outsiders who resented their freakish powers, which Drake later speculated
10512-433: The coon stereotype but had some subtle differences. They are both a derogatory way of portraying black characters. "The name itself, an abbreviation of raccoon, is dehumanizing. As with Sambo, the coon was portrayed as a lazy, easily frightened, chronically idle, inarticulate, buffoon." This portrayal "was of course another attempt to solidify the intellectual inferiority of the black race through popular culture." However, in
10656-584: The debut appearances of iconic characters such as Superman, Batman, Wonder Woman , the Flash , Captain Marvel , Spider-Man, the Incredible Hulk , Iron Man , Captain America and the Mighty Thor are regarded as priceless treasures within the comic book world. Many early iterations of black characters in comics "became variations on the 'single stereotypical image of Sambo'." Sambo was closely related to
10800-547: The direct market in 1982. These changes in policy shaped the future of the medium as a whole, and in the short term allowed DC to entice creators away from rival Marvel, and encourage stability on individual titles. In November 1980 DC launched the ongoing series The New Teen Titans , by writer Marv Wolfman and artist George Pérez , two popular talents with a history of success. Their superhero-team comic, superficially similar to Marvel's ensemble series X-Men , but rooted in DC history, earned significant sales in part due to
10944-512: The distribution of NPP's shows. A 1966 Batman TV show on the ABC network sparked a temporary spike in comic book sales and a brief fad for superheroes in Saturday morning animation ( Filmation produced most of DC's initial cartoons) and other media. DC significantly lightened the tone of many of its comics—particularly Batman and Detective Comics —to better complement the "camp" tone of
11088-405: The earliest recurring superhero created by DC that is still being used. The company created a second recurring title called New Comics , first released in December 1935, which was the start of the long-running Adventure Comics series that also featured many anthology titles. By 1936, the group had became Nicholson Publishing. Wheeler-Nicholson's next and final title, Detective Comics ,
11232-723: The end of 2009. By 2007, DC was licensing characters from the Archie Comics imprint Red Circle Comics . They appeared in the Red Circle line, based in the DC Universe, with a series of one-shots followed by a miniseries that led into two ongoing titles that each lasted for ten issues. In 2011, DC rebooted all of its running titles following the Flashpoint storyline. The reboot called The New 52 gave new origin stories and costume designs to many of DC's characters. DC licensed pulp characters including Doc Savage and
11376-420: The eradication of Asian invaders." There was "a constant relay race in which one Asian culture merely handed off the baton of hatred to another with no perceptible changes in the manner in which the characters would be portrayed." "The only specific depiction of a Hispanic superhero did not end well. In 1975, Marvel gave us Hector Ayala (a.k.a. The White Tiger)." "Although he fought for several years alongside
11520-450: The example of Atlas/Seaboard Comics and such independent companies as Eclipse Comics —DC began to offer royalties in place of the industry-standard work-for-hire agreement in which creators worked for a flat fee and signed away all rights, giving talent a financial incentive tied to the success of their work. As it happened, the implementation of these incentives proved opportune considering Marvel Comics' Editor-in-Chief, Jim Shooter ,
11664-413: The extent of promulgating a code, nor did it last long. The UK has also established a healthy market in the reprinting and repackaging of material, notably material originating in the US. The lack of reliable supplies of American comic books led to a variety of black-and-white reprints, including Marvel's monster comics of the 1950s, Fawcett's Captain Marvel , and other characters such as Sheena , Mandrake
11808-434: The fact that sales of graphic novels are excluded. When all book sales are included, DC is the second largest publisher of comic books, after Viz Media ; and Marvel is third. In 1934, entrepreneur Major Malcolm Wheeler-Nicholson founded National Allied Publications , intended as an American comic book publishing company. Its debut publication was the tabloid -sized New Fun: The Big Comic Magazine #1 (the first of
11952-501: The first appearance of Spider-Man took place in Amazing Fantasy #15. New characters were frequently introduced in this manner, waiting for an established audience before launching their own titles. Consequently, comics featuring the debut appearance of a significant character can sometimes be even more challenging to locate than the inaugural issue of that character's standalone series. Some rare comic books include copies of
12096-508: The first appearance of Superman , both sold privately through online dealer ComicConnect.com in 2010, and Detective Comics #27, the first appearance of Batman , via public auction. Updating the above price obtained for Action Comics #1, the first appearance of Superman , the highest sale on record for this book is $ 3.2 million, for a 9.0 copy. Misprints, promotional comic-dealer incentive printings, and issues with exceptionally low distribution tend to possess scarcity value in
12240-463: The first comic book to feature the character archetype later known as the "superhero", Action Comics was a sales hit that brought to life a new age of comic books, now affectionately termed the "Golden Age" . Action Comics #1 is credited as featuring the first appearance of Superman, both on the cover illustration and inside the issue, and is now one of the most valuable and sought-after comic book issues of all time. The first Superman tale included
12384-686: The first mention of Batman's utility belt by Gardner Fox . Outside of DC's publishing, a character later integrated as DC was introduced by Fox Feature Syndicate named the Blue Beetle released in August 1939. Fictional cities were a common theme of DC; the first revealed city was Superman's home city of Metropolis , originally named in Action Comics No. 16 (September 1939). Detective Comics No. 31 (September 1939) by Gardner Fox, Bob Kane and Sheldon Moldoff introduced
12528-639: The first recurring Superman enemy referred to as the Ultra-Humanite ; created by Siegel and Shuster, this is commonly cited as one of the earliest supervillains in comic books. The Superman character had another breakthrough when he was given his own comic book series , which was previously unheard of. The first issue, published in June 1939, helped directly introduce Superman's adoptive parents, Jonathan and Martha Kent , also created by Siegel and Shuster. Detective Comics No. 29 (July 1939) included
12672-503: The groundwork for a full continuity-reshuffling sequel to Crisis on Infinite Earths , promising substantial changes to the DC Universe (and side-stepping the 1994 Zero Hour event which similarly tried to ret-con the history of the DCU). In 2005, the critically lauded Batman Begins film was released; also, the company published several limited series establishing increasingly escalating conflicts among DC's heroes, with events climaxing in
12816-590: The hugely popular football based strip recounting the life of Roy Race and the team he played for, Melchester Rovers . The stock media phrase "real 'Roy of the Rovers' stuff" is often used by football writers, commentators and fans when describing displays of great skill, or surprising results that go against the odds, in reference to the dramatic storylines that were the strip's trademark. Other comic books such as Eagle , Valiant , Warrior , Viz and 2000 AD also flourished. Some comics, such as Judge Dredd and other 2000 AD titles, have been published in
12960-426: The industry's continued growth. The 1970s saw the advent of specialty comic book stores . Initially, comic books were marketed by publishers to children because comic books were perceived as children's entertainment. However, with increasing recognition of comics as an art form and the growing pop culture presence of comic book conventions , they are now embraced by many adults. Comic book collectors often exhibit
13104-471: The influence of the Francophone "Franco-Belgian" comics but have their own distinct style. Although Ally Sloper's Half Holiday (1884) was aimed at an adult market, publishers quickly targeted a younger demographic, which has led to most publications being for children and has created an association in the public's mind of comics as somewhat juvenile. The Guardian refers to Ally Sloper as "one of
13248-478: The largest and oldest American comic book companies, the first comic under the DC banner being published in 1937. The majority of its publications are set in the fictional DC Universe and feature numerous culturally iconic heroic characters , such as Superman , Batman , Wonder Woman , Green Lantern , the Flash , Cyborg , and Aquaman ; as well as famous fictional teams, including the Justice League ,
13392-437: The likes of much more popular heroes such as Spider-Man and Daredevil, he only lasted six years before sales of comics featuring him got so bad that Marvel had him retire. The most famous Hispanic character is Bane, a villain from Batman." The Native American representation in comic books "can be summed up in the noble savage stereotype" " a recurring theme...urged American indians to abandon their traditional hostility towards
13536-446: The line was dramatically reduced and standard-size books returned to 17-page stories but for a still increased 40 cents. By 1980, the books returned to 50 cents with a 25-page story count but the story pages replaced house ads in the books. Seeking new ways to boost market share , the new team of publisher Kahn, vice president Paul Levitz , and managing editor Giordano addressed the issue of talent instability. To that end—and following
13680-547: The long-running fantasy series Elfquest , previously self-published by creators Wendy and Richard Pini under their WaRP Graphics publication banner. This series then followed another non-DC title, Tower Comics ' series T.H.U.N.D.E.R. Agents , in collection into DC Archive Editions. In 2004, DC temporarily acquired the North American publishing rights to graphic novels from European publishers 2000 AD and Humanoids . It also rebranded its younger-audience titles with
13824-562: The major DC characters. Crisis featured many key deaths that shaped the DC Universe for the following decades, and it separated the timeline of DC publications into pre- and post-"Crisis". Meanwhile, a parallel update had started in the non-superhero and horror titles. Since early 1984, the work of British writer Alan Moore had revitalized the horror series The Saga of the Swamp Thing , and soon numerous British writers, including Neil Gaiman and Grant Morrison , began freelancing for
13968-560: The manga market in Japan reached a new record value of ¥612.5 billion due to a fast growth of digital manga sales as well as an increase in print sales. The comic book market in the United States and Canada was valued at $ 1.09 billion in 2016. As of 2017 , the largest comic book publisher in the United States is manga distributor Viz Media , followed by DC Comics and Marvel Comics featuring superhero comics franchises such as Superman , Batman , Wonder Woman , Spider-Man ,
14112-449: The mascot Johnny DC and established the CMX imprint to reprint translated manga . In 2006, CMX took over from Dark Horse Comics ' publication of the webcomic Megatokyo in print form. DC also took advantage of the demise of Kitchen Sink Press and acquired the rights to much of the work of Will Eisner , such as his The Spirit series and his graphic novels. In 2004, DC began laying
14256-501: The most lucrative branches of magazine publishing". In 1905 G.W. Dillingham Company published 24 select strips by the cartoonist Gustave Verbeek in an anthology book called 'The Incredible Upside-Downs of Little Lady Lovekins and Old Man Muffaroo'. The introduction of Jerry Siegel and Joe Shuster 's Superman in 1938 turned comic books into a major industry and ushered in the Golden Age of Comic Books . The Golden Age originated
14400-408: The most popular superhero titles continued publication, including Action Comics and Detective Comics , the medium's two longest-running titles. In the mid-1950s, editorial director Irwin Donenfeld and publisher Liebowitz directed editor Julius Schwartz (whose roots lay in the science-fiction book market) to produce a one-shot Flash story in the try-out title Showcase . Instead of reviving
14544-556: The name Foolbert Sturgeon, has been credited as the first underground comix; while R. Crumb and the crew of cartoonists who worked on Zap Comix popularized the form. The rise of comic book specialty stores in the late 1970s created and paralleled a dedicated market for "independent" or " alternative comics " in the US. The first such comics included the anthology series Star Reach , published by comic book writer Mike Friedrich from 1974 to 1979, and Harvey Pekar 's American Splendor , which continued sporadic publication into
14688-474: The old character, Schwartz had writers Robert Kanigher and John Broome , penciler Carmine Infantino , and inker Joe Kubert create an entirely new super-speedster, updating and modernizing the Flash's civilian identity, costume, and origin with a science-fiction bent. The Flash's reimagining in Showcase No. 4 (October 1956) proved sufficiently popular that it soon led to a similar revamping of
14832-408: The original artwork pages from comic books, which are perhaps the most rarefied items in the realm of comic book collecting. These pages hold unparalleled scarcity due to the fact that there exists only one unique page of artwork for every page that was printed and published. The creation of these original artwork pages involves a collaborative effort: a writer crafts the story, a pencil artist designs
14976-469: The other imprints was Impact Comics from 1991 to 1992 in which the Archie Comics superheroes were licensed and revamped. The stories in the line were part of its own shared universe. DC entered into a publishing agreement with Milestone Media that gave DC a line of comics featuring a culturally and racially diverse range of superhero characters. Although the Milestone line ceased publication after
15120-499: The popular and widely understood negative tropes used for decades in American mass culture...". However, they were not accomplishing this agenda within all of their comics. In the comic series Captain Marvel Adventures , there was a character named Steamboat who embodied a collection of highly negative stereotypes prevalent during that period. The Writers' War Board did not request any alterations to this character despite
15264-428: The pornographic and even more obscure " Tijuana bibles ". Underground comics were almost never sold at newsstands, but rather in such youth-oriented outlets as head shops and record stores, as well as by mail order . The underground comics encouraged creators to publish their work independently so that they would have full ownership rights to their characters. Frank Stack 's The Adventures of Jesus , published under
15408-736: The positioning of panels. These characteristics are crucial for effectively conveying the content and messages within the comic book. Key components of comic books encompass panels, speech bubbles (also known as balloons), text lines, and characters. Speech balloons generally take the form of convex containers that hold character dialogue and are connected to the character via a tail element. The tail comprises an origin, path, tip, and directional point. The creation of comic books involves several essential steps: writing, drawing, and coloring. Various technological tools and methods are employed to craft comic books, incorporating concepts such as directions, axes, data, and metrics. Following these formatting guidelines,
15552-617: The problematic portrayal. The removal of Steamboat from the series only came about due to the persistent advocacy of a black youth group based in New York City." Originally their request was refused by individuals working on the comic stating, " Captain Marvel Adventures included many kinds of caricatures 'for the sake of humor'." The black youth group responded with "this is not the Negro race, but your one-and-a-half millions readers will think it so." Afterwards, Steamboat disappeared from
15696-488: The process unfolds with writing, drawing, and coloring. In the United States, the term "comic book", is generally used for comics periodicals and trade paperbacks while " graphic novel " is the term used for standalone books. Comics as a print medium have existed in the United States since the printing of The Adventures of Mr. Obadiah Oldbuck in 1842 in hardcover, making it the first known American prototype comic book. Proto-comics periodicals began appearing early in
15840-452: The same for Asian people. However, "Japanese and Filipino characters were visually indistinguishable. Both groups have grotesque buckteeth, tattered clothing, and bright yellow skin." "Publishers depicted America's Asian allies through derogatory images and language honed over the preceding decades." Asian characters were previously portrayed as, "ghastly yellow demons". During WWII, "[every] major superhero worth his spandex devoted himself to
15984-455: The same treatment. "By the time the United States entered WWII, negative perceptions of Chinese were an established part of mass culture...." However, concerned that the Japanese could use America's anti-Chinese material as propaganda they began "to present a more positive image of America's Chinese allies..." Just as they tried to show better representation for Black people in comics they did
16128-551: The sequential panels on the page, an ink artist goes over the pencil with pen and ink, a letterer provides the dialogue and narration through hand-lettering, and finally, a colorist adds color as the final touch before the pages are sent to the printer. When the printer returns the original artwork pages, they are typically returned to the artists themselves. These artists sometimes opt to sell these pages at comic book conventions, in galleries, and at art shows centered around comic book art. The original pages from DC and Marvel, featuring
16272-449: The specific inducement, Marvel Comics' writer-editor Stan Lee and artist Jack Kirby ushered in the sub-Silver Age "Marvel Age" of comics with the debut issue of The Fantastic Four . Reportedly, DC dismissed the initial success of Marvel's editorial change until its consistently strengthening sales—albeit also benefiting DC's parent company Independent News, as Marvel's distributor—made it impossible to ignore. This commercial situation
16416-511: The stability of the creative team, who both continued with the title for six full years. In addition, Wolfman and Pérez took advantage of the limited-series option to create a spin-off title, Tales of the New Teen Titans , to present origin stories of their original characters without having to break the narrative flow of the main series or oblige them to double their work load with another ongoing title. This successful revitalization of
16560-452: The status of fine art . During the 1970s the " small press " culture grew and diversified. By the 1980s, several independent publishers – such as Pacific , Eclipse , First , Comico , and Fantagraphics – had started releasing a wide range of styles and formats—from color-superhero, detective , and science-fiction comic books to black-and-white magazine-format stories of Latin American magical realism . A number of small publishers in
16704-490: The stock market in 1961. Despite the official names "National Comics" and "National Periodical Publications", the company began branding itself as "Superman-DC" as early as 1940 and became known colloquially as DC Comics for years before the official adoption of that name in 1977. DC Comics began to move aggressively against what it saw as copyright-violating imitations from other companies, such as Fox Comics ' Wonder Man , which (according to court testimony) Fox started as
16848-498: The successful Batwoman , Bat-Girl , Ace the Bat-Hound , and Bat-Mite in an attempt to modernize the strip with non-science-fiction elements. Schwartz and Infantino then revitalized Batman in what the company promoted as the "New Look", with relatively down-to-earth stories re-emphasizing Batman as a detective. Meanwhile, editor Kanigher successfully introduced a whole family of Wonder Woman characters having fantastic adventures in
16992-750: The switch from traditional print manhwa to online webtoons thanks to better pay and more freedom than traditional print manhwa. The webtoon format has also expanded to other countries outside of Korea like China, Japan, Southeast Asia, and Western countries. Major webtoon distributors include Lezhin , Naver , and Kakao . France and Belgium have a long tradition in comics and comic books, often called BDs (an abbreviation of bandes dessinées , meaning literally "drawn strips") in French, and strips in Dutch or Flemish . Belgian comic books originally written in Dutch show
17136-406: The term " graphic novel ". Precursors of the form existed by the 1920s, which saw a revival of the medieval woodcut tradition by Belgian Frans Masereel , American Lynd Ward and others, including Stan Lee. In 1947, Fawcett Publications published "Comics Novel No. 1", as the first in an intended series of these "comics novels". The story in the first issue was "Anarcho, Dictator of Death",
17280-423: The term "cartoon" in its modern sense of a humorous drawing. The first modern American-style comic book , Famous Funnies: A Carnival of Comics , was released in the U.S. in 1933 and was a reprinting of earlier newspaper humor comic strips , which had established many of the story-telling devices used in comics. The term comic book derives from American comic books once being a compilation of comic strips of
17424-471: The title of the 1940s publication ), designed to feature some of the company's best-known characters in stories that eschewed the long and convoluted continuity of the DC Universe. The line began with All-Star Batman & Robin the Boy Wonder and All-Star Superman , and All-Star Wonder Woman and All-Star Batgirl was announced in 2006, but neither of these stories had been released or scheduled as of
17568-496: The unreleased Motion Picture Funnies Weekly #1 from 1939. Eight copies, plus one without a cover, emerged in the estate of the deceased publisher in 1974. The "Pay Copy" of this book sold for $ 43,125 in a 2005 Heritage auction. The most valuable American comics have combined rarity and quality with the first appearances of popular and enduring characters. Four comic books have sold for over US$ 1 million as of December 2010 , including two examples of Action Comics #1,
17712-422: The use of non-traditional contractual arrangements, including the dramatic rise of creator-owned projects, leading to a significant increase in critically lauded work (much of it for Vertigo) and the licensing of material from other companies. DC also increased publication of book-store friendly formats, including trade paperback collections of individual serial comics, as well as original graphic novels . One of
17856-584: The way for mature and "darker and edgier" comic books and jump start the Modern Age of Comics . Writers included Alan Moore , famous for his V for Vendetta , From Hell , Watchmen , Marvelman , and The League of Extraordinary Gentlemen ; Neil Gaiman with The Sandman mythos and Books of Magic ; Warren Ellis , creator of Transmetropolitan and Planetary ; and others such as Mark Millar , creator of Wanted and Kick-Ass . The comic book series John Constantine, Hellblazer , which
18000-417: The word is typically used to refer to comics originally published in the country. Dōjinshi ( 同人誌 , fan magazine ) , fan-made Japanese comics, operate in a far larger market in Japan than the American "underground comix" market; the largest dōjinshi fair, Comiket , attracts 500,000 visitors twice a year. Manhwa (만화) are comic books or graphic novels originating from South Korea . The term manhwa
18144-609: The world's first iconic cartoon characters", and "as famous in Victorian Britain as Dennis the Menace would be a century later." British comics in the early 20th century typically evolved from illustrated penny dreadfuls of the Victorian era (featuring Sweeney Todd , Dick Turpin and Varney the Vampire ). First published in the 1830s, penny dreadfuls were "Britain's first taste of mass-produced popular culture for
18288-401: The writers and artists who had worked for DC without receiving much recognition during the early age of comic books when individual credits were rare. The comics industry experienced a brief boom in the early 1990s, thanks to a combination of speculative purchasing—mass purchase of the books as collectible items, with the intention to resell at a higher value (as the rising value of older issues
18432-457: The young." The two most popular British comic books, The Beano and The Dandy , were first published by DC Thomson in the 1930s. By 1950 the weekly circulation of both reached two million. Explaining the enormous popularity of comics in the UK during this period, Anita O'Brien, director curator at London's Cartoon Museum, states: "When comics like the Beano and Dandy were invented back in
18576-543: Was advertised with a cover illustration dated December 1936 but eventually premiered three months late with a March 1937 cover date. The themed anthology that revolved originally around fictional detective stories became in modern times the longest-running ongoing comic series. A notable debut in the first issue was Slam Bradley , created in a collaboration between Wheeler-Nicholson, Siegel and Shuster. In 1937, in debt to printing-plant owner and magazine distributor Harry Donenfeld —who also published pulp magazines and operated as
18720-412: Was alienating much of his company's creative staff with his authoritarian manner and major talents there went to DC like Roy Thomas , Gene Colan , Marv Wolfman , and George Pérez . In addition, emulating the era's new television form, the miniseries while addressing the matter of an excessive number of ongoing titles fizzling out within a few issues of their start, DC created the industry concept of
18864-444: Was charging fifteen cents. At this time, the senior DC staff were reportedly unable to explain how this small publishing house was achieving its increasingly threatening commercial strength. For instance, when Marvel's product was examined in a meeting, the emphasis on more sophisticated character-based narrative and artist-driven visual storytelling was apparently overlooked. Instead, superficial reasons were put forward to account for
19008-628: Was featured in Detective Comics No. 20 (October 1938). This character is known to be the first masked vigilante published by DC. An unnamed "office boy", retconned as Jimmy Olsen 's first appearance, was revealed in a Superman story by Siegel and Shuster in Action Comics No. 6 (November 1938). Starting in 1939, Siegel and Shuster's Superman was the first comic-derived character to appear in other formats, later featuring in his own newspaper comic strip , which first introduced his biological parents Jor-El and Lara . All-American Publications' debut comic series, All-American Comics ,
19152-740: Was first named in a Superman newspaper strip around November 1939. Doll Man was the first superhero to be produced by Quality Comics , which DC now owns. Fawcett Comics was formed around 1939 and became DC's original competitor company over the next decade. At the end of 1944, All-American titles began using its own logo to distinguish it from the National comics. All-American Publications , an affiliate concern co-owned by Gaines and Liebowitz, merged with Detective Comics, Inc. on September 30, 1946, forming National Comics Publications . The previous year, in June 1945, Gaines had allowed Liebowitz to buy him out and had retained only Picture Stories from
19296-573: Was first published in April 1939. The series Detective Comics made history as being the first to feature Batman —a Bob Kane and Bill Finger creation—in issue No.27 (March 1939) with the request of more superhero titles. Batman was depicted as a masked vigilante who wore a caped suit known as the Batsuit and drove a car that was later referred to as the Batmobile . The Batman story also included
19440-581: Was forced out after the first year. Shortly afterwards, Detective Comics, Inc. purchased the remains of National Allied (also known as Nicholson Publishing) at a bankruptcy auction and absorbed it. Meanwhile, Max Gaines formed the sister company All-American Publications in 1939. Detective Comics, Inc. soon launched a new anthology title called Action Comics ; the first issue , cover dated June 1938, featured new characters such as Superman by Siegel and Shuster, Zatara by Fred Guardineer , and Tex Thompson by Ken Finch and Bernard Baily . Considered as
19584-418: Was highlighted by Marvel's superior sell-through percentage numbers which were typically 70% to DC's roughly 50%, meaning that DC's publications were barely making a profit after returns from the distributors were factored in, while Marvel was making a healthy profit by comparison. Also in 1961, both DC and Marvel increased their cover price from ten cents to twelve cents, while the rival publisher Dell Comics
19728-457: Was in response to Marvel's efforts to market their superhero line to college-aged adults. Infantino also recruited major talents such as ex-Marvel artist and Spider-Man co-creator Steve Ditko , and promising newcomers Neal Adams and Denny O'Neil , and he replaced some existing DC editors with artist-editors, including Joe Kubert and Dick Giordano , to give DC's output a more artistic critical eye. In 1967, National Periodical Publications
19872-470: Was plagiarized by Stan Lee to create The X-Men . There was also the young Jim Shooter who purposely emulated Marvel's writing when he wrote for DC after studying both companies' styles, such as for the Legion of Super-Heroes feature. In 1966, National Periodical Publications established its own television arm, led by Allen Ducovny, to develop and produce TV projects, with Superman TV Corporation handling
20016-456: Was purchased by Kinney National Company , which purchased Warner Bros.-Seven Arts in 1969. Kinney National spun off its non-entertainment assets in 1972 (as National Kinney Corporation ) and changed its name to Warner Communications Inc. In 1970, Jack Kirby moved from Marvel Comics to DC, at the end of the Silver Age of Comics , in which Kirby's contributions to Marvel played a large, integral role. As artist Gil Kane described: Jack
20160-621: Was supplied by Diamond Comic Distributors until June 2020, when Lunar Distribution and UCS Comic Distributors (who were by then dominating direct market distribution on account of the disruption to Diamond caused by the COVID-19 pandemic ) replaced Diamond as the direct market distributor. In 2017, approximately 70% of the American comic book market was shared by DC Comics and its long-time major competitor Marvel Comics (acquired in 2009 by Warner Bros. Discovery's main competitor, The Walt Disney Company ), though this figure may be distorted by
20304-475: Was the introduction of the fictional mansion known as Wayne Manor first seen in Detective Comics No. 28 (June 1939). The series Adventure Comics followed in the footsteps of Action Comics and Detective Comics by featuring a new recurring superhero called Sandman who first appeared in Adventure Comics No. 40 (July 1939). Action Comics No. 13 (June 1939) introduced
20448-417: Was the single most influential figure in the turnaround in Marvel's fortunes from the time he rejoined the company ... It wasn't merely that Jack conceived most of the characters that are being done, but ... Jack's point of view and philosophy of drawing became the governing philosophy of the entire publishing company and, beyond the publishing company, of the entire field ... [Marvel took] Jack and use[d] him as
20592-464: Was thought to imply that all comics would rise dramatically in price)—and several storylines gaining attention from the mainstream media. DC's extended storylines in which Superman was killed , Batman was crippled , and Green Lantern turned into the supervillain Parallax , resulted in dramatically increased sales. However, the increases were temporary, and sales dropped off as the industry went into
20736-421: Was to convince Bill Sarnoff, the head of Warner Publishing, to keep DC as a publishing concern, as opposed to simply managing their licensing of their properties. With that established, DC had attempted to compete with the now-surging Marvel by dramatically increasing its output and attempting to win the market by flooding it. This included launching series featuring such new characters as Firestorm and Shade,
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