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27-457: The first Indian Market, called the annual Southwest Indian Fair and Industrial Arts and Crafts Exhibition , was part of Fiesta de Santa Fe sponsored by the Museum of New Mexico . Kenneth M. Chapman credits art advocate Rose Dougan (life partner of Vera von Blumenthal ) for first suggesting the idea of a competitive Native American art fair. in 1922 as part of an expanded Edgar L. Hewett ,

54-472: A boycott when a former Fiesta Council president sent a letter to the Pueblos requesting they not sell their wares during Fiesta. The Fiesta Council responded to these criticisms by emphasizing peaceful co-existence of the indigenous and Hispanic communities and their shared Catholic faith. From 2015 to 2017, silent protestors raised placards citing historical facts at odds with the narrative annually given when

81-518: A career. In 2020, she landed a job with Calvin Klein for their one future #ckone youth campaign. She then signed with IMG Models . She has since featured on the covers of Vogue Mexico , Vogue Japan , V Magazine , Elle , and Porter . She became recognised for her traditional face tattoos called Yidįįłtoo . Chasinghorse makes a point of celebrating indigenous fashion and promoting sustainable indigenous brands. Her red carpet look at

108-511: A few hours. Fiesta de Santa Fe Fiestas de Santa Fe is a festival held every autumn in Santa Fe, New Mexico , usually during the second week of September. On September 16, 1712, the first Fiesta council signed a proclamation declaring there should be a celebration to commemorate the anniversary of the 1692 reconquest (recolonization) of New Mexico by General Don Diego de Vargas (1643–1704). The Spanish were earlier expelled from

135-460: A hybrid format in 2021, with in-person and virtual events. Only 600 artists were accepted for in-person booths. The remaining 500 artists juried into the market waitlisted and offered opportunities to participate virtually. For the first time, in-person attendance was ticketed rather than free. Santa Fe Indian Market returned to fully in-person operation in August 2022. Kenneth Chapman helped launched

162-533: A parody of the Fiesta historical pageant, and the burning of Zozobra, both of which later became part of the Fiesta celebration. No celebrations were held in 1917–18 during that reinvisioning, and during World War II in 1942–45. The Fiesta was again revamped following criticism of its portrayal of The Entrada. In 1977 the All Indian Pueblo Council and the state's Eight Northern Pueblos staged

189-542: A public event in 2020, but they did stream some events including the burning of Zozobra. A similar streamed event occurred in 2021. In 2016, Al Hurricane Jr. had released a song titled "La Fiesta de Santa Fe". During the first full Fiesta since the pandemic, held in 2022, the bandstand featured him, and other New Mexico music performances; by musicians including Sangre Joven, Divino, The Dwyane Ortega Band, and dances from Indigenous Pueblo Dancers, Los Matachines de Bernalillo , and Popé 's Dancers. The start of Fiestas

216-664: A reenactment of Don Diego de Vargas's return to the city, a children's pet parade, the Historical/Hysterical Parade, the Fiesta Ball and Roman Catholic masses of thanksgiving. During the festival, the Santa Fe Plaza is filled with arts & crafts and food booths, and mariachis play throughout the city. Fiestas concludes with mass at the St. Francis Cathedral followed by a candlelight procession to

243-406: Is curator and art historian Amber-Dawn Bear Robe ( Siksika Nation .) Artists display their work in booths around the Santa Fe Plaza and adjacent streets, selling directly to the general public. In order to participate, all artists must provide proof of enrollment in one of the federally recognized tribes , and their work must meet strict quality and authentic materials standards. Art experts judge

270-708: Is marked by the beginning of the Novena masses, which start during the Knighting and Coronation of Don Diego de Vargas and La Reina de Santa Fe in which a procession which takes La Conquistadora from the Cathedral Basilica to the Rosario Chapel, at Rosario Cemetery in Santa Fe. From there 9 masses are held throughout the week and at the end of the week La Conquistadora is returned from Rosario Chapel to

297-515: The Gilded Age themed Met Gala in May 2022 went viral on social media. The Navajo-inspired outfit was put together by Peter Dundas , Tabitha Simmons , Gucci Westman , and 2006 Miss Navajo Nation Jocelyn Billy-Upshaw, a family friend. Refinery29 called her the "breakout star" of the event. That same week, she walked her first runway at New York Fashion Week . In March 2023, Chasinghorse

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324-768: The Navajo Nation in Tuba City, Arizona , Chasinghorse is Hän Gwich'in of the Native Village of Eagle in Eagle Village, Alaska , on her mother's side and her biological father is Nathan Chasing Horse ( Sicangu - Oglala Lakota from South Dakota). Chasinghorse spent her early childhood in Arizona, Mongolia , and New Mexico before returning to her maternal homelands in Alaska at the age of six. She

351-432: The Cathedral Basilica that following weekend. Those masses are carried out and are made as a tribute to the promise that Don Diego de Vargas made to La Conquistadora, and is carried through until September which includes the burning of Zozobra , also known as "Old Man Gloom", a 50 ft/15.2m tall marionette that symbolizes the hardships and despair of the past year. This is followed by 3 days of celebration that includes

378-511: The Cross of the Martyrs. Quannah Chasinghorse Quannah Rose Chasinghorse-Potts (born c. 2002) is an American model and actress. She appeared on the 2020 Teen Vogue list of Top 21 under 21. Chasinghorse was interested in modeling and fashion from a young age but, due to the lack of Indigenous representation she found in magazines and fashion shows, did not think it was feasible as

405-620: The NMAIA organized transportation for artists and attached "labels of approval" to the works they believed represented the best works. Today, the Southwestern Association for Indian Arts organizes the market. During the COVID-19 pandemic , the market went virtual for the month of August 2020, under the guidance of executive director Kimberly Peone ( Colville Confederated Tribes / Eastern Band Cherokee ). The market took place in

432-810: The United States. The economic impact of the Market has been calculated at more than $ 19 million. Beginning in 2014, the annual market began including an haute couture runway fashion show event in its programming. The event has grown annually. The 2022 program included two runway shows at the Santa Fe Convention Center with more than 1,000 spectators each night. The shows featured celebrity runway models: Quannah Chasinghorse , Amber Midthunder , Zahn McClarnon , Jessica Matten , Kiowa Gordon , Eugene Brave Rock and D'Pharaoh Woon-A-Tai . The founding director of SWAIA's Indigenous Fashion Show

459-594: The city by neighboring Pueblo people during the Pueblo Revolt of 1680 and spent the next 12 years in exile in El Paso del Norte (now Ciudad Juárez, Mexico). The King of Spain appointed de Vargas to lead the exiled colonists in their reoccupation of Santa Fe by surrounding the city with cannons and threatening the Pueblo Indians residing inside with death. He re-entered the city on September 14, 1692; however

486-500: The event became increasingly commercialized. From 1925 to 1932 the Spanish Colonial Arts Society sold santos during the Fiesta, an event that spun off as its own celebration called Spanish Market. In protest to Hewett's charging of admission to the Fiesta, a group of artists and writers decide to stage their own admission-free Fiesta called "El Pasatiempo" in 1926. "El Pasatiempo" featured a Hysterical Pageant,

513-814: The fair. The first Native American to lead SWAIA was Ramona Sakiestewa (Hopi), a textile artist and designer, who led the organization from 1980 and 1982 for no pay. At the time, SWAIA only had one paid employee and a loaned office at La Fonda on the Plaza . Sakiestewa raised enough funds that her successor finally had a salary. John Torres Nez, PhD ( Diné ) was chief operating officer from 2012 to 2014 before resigning and cofounding an alternative art market. Dallin Maybee ( Northern Arapaho / Seneca ) became interim COO in 2014, then COO until he stepped down in 2018. Ira Wilson ( Diné ) served as director from 2018 to 19 Kim Peone ( Colville Confederated Tribes / Eastern Band Cherokee )

540-730: The museum's director, viewed the early Indian Fair events as part of his efforts for public anthropology. The events were held inside the National Guard Armory with an admission fee charged. Pueblo pottery , Navajo textiles , and Pueblo Flatstyle paintings, such as produced by artists at the Studoo and the Santa Fe Indian School , were the primary art forms represented. First museum staff and later Native artists and educators served as judges, screening work and awarding prizes. Potters themselves were not present for

567-474: The re-enactors reached Santa Fe's historic Plaza to portray the retaking of the city. Extensive press coverage was key to changing The Entrada aspect of the fiesta. In addition, many local screenings of the documentary film Veiled Lightning , including two screenings at Santa Fe's New Mexico History Museum. In 2018 the Entrada was dropped from Santa Fe's Fiesta celebration. The COVID-19 pandemic prevented

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594-517: The sale of their works. These early markets were intended to counteract museum and anthropological professionals’ concerns that tourist curio market's demand for pottery was reducing the quality and authenticity of Pueblo pottery. In 1936, the New Mexico Association on Indian Affairs took over the event. Between 1933 and 1936, events were held at multiple pueblos, rather than in Santa Fe. Maria Chabot returned events to Santa Fe and

621-542: The war for reoccupation of New Mexico raged on until 1694. Fiesta was revamped in 1912 by a group led by the Santa Fe Chamber of Commerce and Edgar Lee Hewett . Hewett re-envisioned the Fiesta as a celebration of the history of New Mexico from prehistoric times to the annexation by the United States and rooted in the culture of the Native Americans , Hispanos and Anglos . During the twentieth century

648-452: The work and distribute awards and prize money in various categories. On the evening before the Market's opening, members of SWAIA may attend a preview of representative works by the artists as well as the winners in each category. It is a way for potential buyers to preview the winning artworks and items for sale. Many buyers make a point of arriving downtown very early in the morning, and it is not unusual to find artists having sold out within

675-486: Was also named one of USA TODAY 's Women of the Year honorees for her advocacy of "issues of environmentalism, sustainability, women's rights and Native American rights." Additionally, in 2023, she appeared in an episode of season 3 of Reservation Dogs , playing the younger version of the character Irene. In August 2024, Quannah changed modeling agencies to The Society Model Management and Elite Models Worldwide. Born in

702-407: Was director from 2020 to 2023. When her contract was terminated, Jaime Shultze ( Northern Cheyenne / Sisseton Wahpeton ) became interim director in 2023 and permanent director in 2023. The market features pottery , jewelry , textile weavings , painting, sculpture, beadwork, basketry , and other traditional and contemporary work. It is the oldest and largest juried Native American art showcase in

729-671: Was raised with her two brothers, hunting, fishing, dog mushing , and living a subsistence lifestyle by their single mother. She lived in Kenny Lake and then Fairbanks and attended Effie Kokrine Charter School. Chasinghorse is a fourth-generation land protector for the Arctic National Wildlife Refuge as part of the Alaska Wilderness League . She said she does not want future generations to have to keep fighting. At age 17, she sat on

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