117-512: Joe Camel (also called Old Joe ) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel . The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988. He appeared in magazine advertisements, clothing, and billboards among other print media and merchandise. In 1991, the Journal of
234-642: A comic book adaptation of the screenplay, written by Norman J. Nodel, was published in Britain as part of the Classics Illustrated anthology series. It was later reprinted in the United States by DC Comics as part of its Showcase anthology series, in January 1963. This was the first American comic book appearance of James Bond and is noteworthy for being a relatively rare example of
351-798: A costumed character , and often appear at team matches and other related events. Since the mid-20th century, costumed characters have provided teams with an opportunity to choose a fantasy creature as their mascot, as is the case with the Philadelphia Phillies ' mascot: Phillie Phanatic , the Philadelphia Flyers ' mascot: Gritty , the Seattle Kraken mascot: Buoy , and the Washington Commanders ' mascot: Major Tuddy . Costumed mascots are commonplace, and are regularly used as goodwill ambassadors in
468-506: A reality competition show based on the franchise, 007: Road to a Million , was released on Amazon Prime Video . In 1958, the novel Moonraker was adapted for broadcast on South African radio, with Bob Holness providing the voice of Bond. According to The Independent , "listeners across the Union thrilled to Bob's cultured tones as he defeated evil master criminals in search of world domination". The BBC have adapted five of
585-614: A subvertisement called "Joe Chemo ", featuring a bedridden and dying Joe Camel. The parody was developed in collaboration with psychology professor Scott Plous , who initially proposed the concept. The character was shared in the advertisement trade magazine Adweek . The success and effect of the Joe Camel campaign has been assessed by academics in retrospect. A paper in the International Journal of Advertising in 2010 found that campaign brought consumer attention to
702-471: A British comic being reprinted in a fairly high-profile American comic. It was also one of the earliest comics to be censored on racial grounds (some skin tones and dialogue were changed for the American market). With the release of the 1981 film For Your Eyes Only , Marvel Comics published a two-issue comic book adaptation of the film. When Octopussy was released in the cinemas in 1983, Marvel published an accompanying comic; Eclipse also produced
819-624: A Mark II Continental Bentley, which he used in the remaining books of the series. During Goldfinger , Bond was issued an Aston Martin DB Mark III with a homing device, which he used to track Goldfinger across France. Bond returned to his Bentley for the subsequent novels. The Bond of the films has driven a number of cars, including the Aston Martin V8 Vantage , during the 1980s, the V12 Vanquish and DBS during
936-568: A Mind to Kill , was published on 26 May 2022. Charlie Higson's first adult Bond novel, On His Majesty's Secret Service , was published on 4 May 2023 to celebrate the Coronation of King Charles III and support the National Literacy Trust . The Young Bond series of novels was started by Charlie Higson and, between 2005 and 2009, five novels and one short story were published. The first Young Bond novel, SilverFin
1053-554: A band mascot is Eddie of the English heavy metal band Iron Maiden . Eddie is a zombie -like creature which is personified in different forms on all of the band's albums, most of its singles and some of its promotional merchandise. Eddie is also known to make live appearances, especially during the song "Iron Maiden". Another notable example of a mascot in music is Skeleton Sam of The Grateful Dead . South Korean hip hop band B.A.P uses rabbits named Matoki as their mascot, each bunny
1170-422: A different color representing each member. Although rabbits have an innocent image, BAP gives off a tough image. Hip hop artist Kanye West used to use a teddy bear named Dropout Bear as his mascot; Dropout Bear has appeared on the cover of West's first three studio albums, and served as the main character of West's music video, " Good Morning ". The question of whether a "hype-man" can legitimately be considered
1287-491: A formal complaint from the Federal Trade Commission (FTC) for "unfair practices" by exposing children to smoking. RJR denied the accusations that they were marketing towards children, but voluntarily ended the campaign in 1997 after increased litigation and pressure from American federal agencies. Joe Camel is an anthropomorphic camel who smokes cigarettes. He lacks many typical camelid traits such as
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#17327721719621404-507: A friend, "I am going to write the spy story to end all spy stories." On 17 February 1952, he began writing his first James Bond novel, Casino Royale , at his Goldeneye estate in Jamaica, where he wrote all his Bond novels during the months of January and February each year. He started the story shortly before his wedding to his pregnant girlfriend, Ann Charteris, in order to distract himself from his forthcoming nuptials. After completing
1521-494: A game based on then-upcoming film Casino Royale : the game was cancelled because it would not be ready by the film's release in November of that year. With MGM losing revenue from lost licensing fees, the franchise was moved from EA to Activision . Activision subsequently released the 007: Quantum of Solace game on 31 October 2008, based on the film of the same name. A new version of GoldenEye 007 featuring Daniel Craig
1638-399: A group with a common public identity, such as a school , sports team , society , military unit , or brand name . Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames . This is especially true when the team's nickname is something that is
1755-530: A hip-hop organization's mascot is currently an active subject of debate within academic Hip-Hop circles. However, local polling in relevant regions suggests acceptance of the "hype-man" as a legitimate organizational mascot. Some television series have mascots, like the Cleatus the Robot animated cartoon figure on the U.S. sports television show Fox NFL Sunday . Another example of a cartoon mascot on television
1872-483: A hump, hooves, or tail, appearing as a muscular humanoid with a camel's head. He is often outfitted in masculine wear like tuxedos , T-shirts, and hard hats, and is typically in a "heroic pose", surrounded by women or in a bar. With television advertisements for cigarettes outlawed in the United States before Joe Camel's debut, the character was often seen on billboards, magazines, clothing, and other promotional displays. Early advertisements often depicted Joe alongside
1989-442: A licensed tabletop role-playing game , James Bond 007: Role-Playing In Her Majesty's Secret Service , was published by Victory Games (a branch of Avalon Hill ) and designed by Gerard Christopher Klug . It was the most popular espionage role-playing game for its time. In addition to providing materials for players to create original scenarios, the game also offered players the opportunity to have adventures modelled after many of
2106-522: A living animal and/or can be made to have humanlike characteristics . For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide , while their mascot is an elephant named Big Al . Team mascots may take the form of a logo , person, live animal, inanimate object, or
2223-419: A lock of hair or a figurehead on a sailing ship. From then to the twentieth century, the term has been used in reference to any good luck animals, objects etc., and more recently including human caricatures and fictional creatures created as logos for sports teams . Often, the choice of the mascot reflects the desired quality; a typical example of this is the "fighting spirit," in which a competitive nature
2340-459: A more masculine look. The first strip, Casino Royale was published from 7 July 1958 to 13 December 1958 and was written by Anthony Hern and illustrated by John McLusky. Most of the Bond novels and short stories have since been adapted for illustration, as well as Kingsley Amis's Colonel Sun ; the works were written by Henry Gammidge or Jim Lawrence (except for the adaptation of Dr. No which
2457-520: A necessity amongst not only the sporting industry but for other organisations. The word 'mascot' originates from the French term 'mascotte' which means lucky charm . This was used to describe anything that brought luck to a household. The word was first recorded in 1867 and popularised by a French composer Edmond Audran who wrote the opera La mascotte , performed in December 1880. The word entered
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#17327721719622574-518: A neutral figure—an anonymous, blunt instrument wielded by a government department." Fleming decided that Bond should resemble both American singer Hoagy Carmichael and himself and in Casino Royale , Vesper Lynd remarks, "Bond reminds me rather of Hoagy Carmichael, but there is something cold and ruthless." Likewise, in Moonraker , Special Branch officer Gala Brand thinks that Bond
2691-575: A number of different Aston Martins for filming and publicity, one of which was sold in January 2006 at an auction in the US for $ 2.1 million to an unnamed European collector. In 2010, another DB5 used in Goldfinger was sold at auction for $ 4.6m million (£2.6 million). James Bond possesses a diverse set of skills that contribute to his effectiveness as a secret agent: Fleming's novels and early screen adaptations presented minimal equipment such as
2808-442: A number of such title characters (e.g. Richard Hannay and Bulldog Drummond ). The documentary included James Bond in dramatised scenes from Goldfinger —notably featuring 007 being threatened with the novel's circular saw, rather than the film's laser beam—and Diamonds Are Forever . In 1991, a spin-off animated series, James Bond Jr. , was produced with Corey Burton in the role of Bond's nephew, James Bond Jr. In 2022,
2925-591: A one-hour show in 1954 as part of the CBS series Climax! . The Bond films are renowned for a number of features, including their soundtracks , with the theme songs having received Academy Award nominations on several occasions, and three wins. Other important elements which run through most of the films include Bond's cars, his guns, and the gadgets with which he is supplied by Q Branch . The films are also noted for Bond's relationships with various women, who are popularly referred to as " Bond girls ". Ian Fleming created
3042-418: A one-hour television adventure, "Casino Royale" , as part of its Climax! series. The episode aired live on 21 October 1954 and starred Barry Nelson as "Card Sense" James Bond and Peter Lorre as Le Chiffre. The novel was adapted for American audiences to show Bond as an American agent working for "Combined Intelligence", while the character Felix Leiter —American in the novel—became British onscreen and
3159-453: A one-off comic for Licence to Kill , although Timothy Dalton refused to allow his likeness to be used. New Bond stories were also drawn up and published from 1989 onwards through Marvel, Eclipse Comics , Dark Horse Comics and Dynamite Entertainment . Eon Productions, the company of Canadian Harry Saltzman and American Albert R. "Cubby" Broccoli , released the first cinema adaptation of an Ian Fleming novel, Dr. No (1962), based on
3276-457: A pair of ferrets . The Norwegian Royal Guard adopted a king penguin named Nils Olav as its mascot on the occasion of a visit to Edinburgh by its regimental band. The (very large) penguin remains resident at Edinburgh Zoo and has been formally promoted by one rank on the occasion of each subsequent visit to Britain by the band or other detachments of the Guard. Regimental Sergeant Major Olav
3393-438: A private citizen, challenging the company for targeting minors with the campaign. In her complaint, Mangini alleged that Camel sales to teenagers increased from $ 6 million to $ 476 million over the four years since the campaign began. RJR attempted to dismiss the lawsuit, saying that only the federal government could regulate its advertising, but a California state court reviewed the case, and in 1994 permitted Mangini to proceed with
3510-470: A share of takings from syndication. After initial reluctance, Fleming, who felt the strips would lack the quality of his writing, agreed. To aid the Daily Express in illustrating Bond, Fleming commissioned an artist to create a sketch of how he believed James Bond looked. The illustrator, John McLusky , however, felt that Fleming's 007 looked too "outdated" and "pre-war" and changed Bond to give him
3627-487: A version that was a person wearing a costume. In the United Kingdom , some teams have young fans become "mascots". These representatives sometimes have medical issues, and the appearance is a wish grant, the winner of a contest, or under other circumstances. Mascots also include older people such as Mr England , who are invited by national sports associations to be mascots for the representative teams. One of
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3744-581: A very nice lady at that!" Boothroyd suggested that Bond should swap his Beretta for a 7.65mm Walther PPK and this exchange of arms made it to Dr. No . Boothroyd also gave Fleming advice on the Berns-Martin triple draw shoulder holster and a number of the weapons used by SMERSH and other villains. In thanks, Fleming gave the MI6 Armourer in his novels the name Major Boothroyd and, in Dr. No , M ,
3861-490: Is With a Mind to Kill by Anthony Horowitz, published in May 2022. Additionally, Charlie Higson wrote a series on a young James Bond , and Kate Westbrook wrote three novels based on the diaries of a recurring series character , Moneypenny . The character—also known by the code number 007 (pronounced "double-oh-seven")—has also been adapted for television, radio, comic strips, video games and film. The films constitute one of
3978-546: Is personified by warriors or predatory animals. Mascots may also symbolize a local or regional trait, such as the Nebraska Cornhuskers ' mascot, Herbie Husker : a stylized version of a farmer, owing to the agricultural traditions of the area in which the university is located. Similarly, Pittsburg State University uses Gus the Gorilla as its mascot, "gorilla" being an old colloquial term for coal miners in
4095-446: Is "certainly good-looking ... Rather like Hoagy Carmichael in a way. That black hair falling down over the right eyebrow. Much the same bones. But there was something a bit cruel in the mouth, and the eyes were cold." Fleming endowed Bond with many of his own traits, including sharing the same golf handicap, the taste for scrambled eggs, and using the same brand of toiletries. Bond's tastes are also often taken from Fleming's own as
4212-522: Is Tommy Trojan who rides on his horse (and the official mascot of the school) Traveler. Many sports teams in the United States have official mascots, sometimes enacted by costumed humans or even live animals. One of the earliest was a taxidermy mount for the Chicago Cubs , in 1908, and later a live animal used in 1916 by the same team. They abandoned the concept shortly thereafter and remained without an official "cub" until 2014, when they introduced
4329-625: Is also used to refer to mascots created by businesses to promote their products. Camilla Corona SDO is the mission mascot for NASA 's Solar Dynamics Observatory (SDO) and assists the mission with Education and Public Outreach (EPO). Mascots are also popular in military units. For example, the United States Marine Corps uses the English Bulldog as its mascot, while the United States Army uses
4446-786: Is not allowed. For example, many corporate mascots can attend non-profit events, or sports and promote their brand while entertaining the crowd. Some mascots are simply cartoons or virtual mascots, others are characters in commercials, and others are actually created as costumes and will appear in person in front of the public at tradeshows or events. American high schools, colleges, and even middle and elementary schools typically have mascots. Many college and university mascots started out as live animals, such as bulldogs and bears that attended sporting events. Today, mascots are usually represented by animated characters, campus sculptures, and costumed students who attend sporting events, alumni gatherings, and other campus events. The mascots that are used for
4563-628: Is the Sir Seven knight character on Wisconsin's WSAW-TV . James Bond The James Bond franchise focuses on the titular character , a fictional British Secret Service agent created in 1953 by writer Ian Fleming , who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors have written authorised Bond novels or novelisations: Kingsley Amis , Christopher Wood , John Gardner , Raymond Benson , Sebastian Faulks , Jeffery Deaver , William Boyd , and Anthony Horowitz . The latest novel
4680-490: Is the sixth actor to play Bond in the Eon series. There have also been two independent Bond film productions: Casino Royale (a 1967 spoof starring David Niven ) and Never Say Never Again (a 1983 remake of an earlier Eon-produced film, 1965's Thunderball , both starring Connery). The James Bond franchise is one of the highest-grossing media franchises of all time . Casino Royale has also been adapted for television, as
4797-868: The Argyll and Sutherland Highlanders have a Shetland pony as their mascot, a ram for The Mercian Regiment; an Irish Wolfhound for the Irish Guards and the Royal Irish Regiment ; a drum horse for the Queen's Royal Hussars and the Royal Scots Dragoon Guards; an antelope for the Royal Regiment of Fusiliers ; and a goat for the Royal Welsh . Other British military mascots include a Staffordshire Bull Terrier and
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4914-826: The Chief of the Secret Intelligence Service , introduces him to Bond as "the greatest small-arms expert in the world". Bond also used a variety of rifles , including the Savage Model 99 in "For Your Eyes Only" and a Winchester .308 target rifle in "The Living Daylights". Other handguns used by Bond in the Fleming books included the Colt Detective Special and a long-barrelled Colt .45 Army Special . The first Bond film, Dr. No , saw M ordering Bond to leave his Beretta behind and take up
5031-517: The Eon Productions Bond films appeared in print, James Bond, The Spy Who Loved Me and James Bond and Moonraker , both written by screenwriter Christopher Wood , the series of novels did not continue until the 1980s. In 1981, the thriller writer John Gardner picked up the series with Licence Renewed . Gardner went on to write sixteen Bond books in total; two of the books he wrote were novelisations of Eon Productions films of
5148-510: The Grammy Hall of Fame in 2008. Several of the songs produced for the films have been nominated for Academy Awards for Original Song , including Paul McCartney 's " Live and Let Die ", Carly Simon 's " Nobody Does It Better ", Sheena Easton 's " For Your Eyes Only ", Adele 's " Skyfall ", Sam Smith 's " Writing's on the Wall ", and Billie Eilish 's " No Time to Die ". Adele won
5265-651: The JAMA studies, the American Heart Association , American Lung Association , and American Cancer Society wrote a joint letter in 1991 to the Federal Trade Commission (FTC) asking them to force RJR to end the Joe Camel campaign. The FTC investigated the case for two years, but in 1994 decided not to act after three of five commissioners could not find sufficient evidence that RJR violated federal law. After President Bill Clinton appointed new FTC chairman, Robert Pitofsky , and member Christine Varney ,
5382-614: The Nintendo 64 followed by 007 Racing for the PlayStation on 21 November 2000. In 2003, the company released James Bond 007: Everything or Nothing , which included the likenesses and voices of Pierce Brosnan, Willem Dafoe , Heidi Klum , Judi Dench and John Cleese , amongst others. In November 2005, Electronic Arts released a video game adaptation of 007: From Russia with Love , which involved Sean Connery's image and voice-over for Bond. In 2006, Electronic Arts announced
5499-595: The community for their team, company , or organization . It was sports organizations that initially first thought of using animals as a form of mascot to bring entertainment and excitement for their spectators. Before mascots were fictional icons or people in suits, animals were mostly used in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams. As time went on, mascots evolved from predatory animals, to two-dimensional fantasy mascots, to finally what we know today, three-dimensional mascots. Stylistic changes in American puppetry in
5616-407: The eponymous 1958 novel and featuring Sean Connery as 007 . Connery starred in a further four films before leaving the role after You Only Live Twice (1967), which was taken up by George Lazenby for On Her Majesty's Secret Service (1969). Lazenby left the role after just one appearance and Connery was brought back for his last Eon-produced film Diamonds Are Forever . Roger Moore
5733-734: The mule , the United States Navy uses the goat , and the United States Air Force uses the Gyrfalcon . The goat in the Royal Welsh is officially not a mascot but a ranking soldier. Lance Corporal William Windsor retired on 20 May 2009, and his replacement "William Windsor II" was captured and formally recruited on June 15 that same year. Several regiments of the British Army have a live animal mascot which appear on parades . The Parachute Regiment and
5850-530: The pseudonym Kate Westbrook, who is depicted as the book's "editor". The first instalment of the trilogy, subtitled Guardian Angel , was released on 10 October 2005 in the UK. A second volume, subtitled Secret Servant was released on 2 November 2006 in the UK, published by John Murray . A third volume, subtitled Final Fling was released on 1 May 2008. In 1954, CBS paid Ian Fleming $ 1,000 ($ 11,346 in 2023 dollars ) to adapt his novel Casino Royale into
5967-442: The 1950s two weeks after the events of Goldfinger , it contains material written, but previously unreleased, by Fleming. Trigger Mortis was released on 8 September 2015. Horowitz's second Bond novel, Forever and a Day , tells the origin story of Bond as a 00 agent prior to the events of Casino Royale . The novel, also based on unpublished material from Fleming, was released on 31 May 2018. Horowitz's third Bond novel, With
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#17327721719626084-786: The 2000s, as well as the Lotus Esprit ; the BMW Z3 , BMW 750iL and the BMW Z8 . He has, however, also needed to drive a number of other vehicles, ranging from a Citroën 2CV to a Routemaster Bus, amongst others. Bond's most famous car is the silver grey Aston Martin DB5 , first seen in Goldfinger ; it later featured in Thunderball , GoldenEye , Tomorrow Never Dies , Casino Royale , Skyfall and Spectre . The films have used
6201-509: The American ornithologist James Bond , a Caribbean bird expert and author of the definitive field guide Birds of the West Indies . Fleming, a keen birdwatcher himself, had a copy of Bond's guide and he later explained to the ornithologist's wife that "It struck me that this brief, unromantic, Anglo-Saxon and yet very masculine name was just what I needed, and so a second James Bond was born". He further explained that: When I wrote
6318-621: The American Medical Association ( JAMA ) published research indicating that the Joe Camel ad campaign was appealing to children. They found that Joe Camel and the Disney Channel logo were recognized equally among six-year-olds, high school students were more familiar with him than adults, and that Camel's market share among youth smokers had sharply risen. The research led RJR to a lawsuit in California, and
6435-606: The BAFTA Interactive Entertainment Award for UK Developer of the Year in 1998, and sold over eight million copies worldwide, grossing $ 250 million, making it the third- best-selling Nintendo 64 game . It is frequently cited as one of the greatest video games of all time . In 1999, Electronic Arts acquired the licence and released Tomorrow Never Dies on 16 December 1999. In October 2000, they released The World Is Not Enough for
6552-485: The English language in 1881 with the meaning of a specific living entity associated with a human organization as a symbol or live logo. However, before this, the terms were familiar to the people of France as a slang word used by gamblers. The term is a derivative of the word 'masco' meaning sorceress or witch. Before the 19th century, the word 'mascot' was associated with inanimate objects that would be commonly seen such as
6669-491: The Eon Productions film adaptations, albeit with modifications to provide challenges by preventing players from slavishly imitating Bond's actions in the stories. For the first five novels, Fleming armed Bond with a Beretta 418 until he received a letter from a thirty-one-year-old Bond enthusiast and gun expert, Geoffrey Boothroyd , criticising Fleming's choice of firearm for Bond, calling it "a lady's gun—and not
6786-586: The FTC announced in February 1997 they would re-examine the case. On May 28, 1997, the FTC concluded that the Joe Camel campaign was targeted to youth and requested a court order to end the campaign. In the complaint, the FTC alleged that RJR was exploring ways to appeal to younger smokers and "first usual brand" smokers as early as 1984. They concluded that the health injuries to children from smoking were not "reasonably avoidable" given children's inability to understand
6903-512: The Fleming novels for broadcast: in 1990 You Only Live Twice was adapted into a 90-minute radio play for BBC Radio 4 with Michael Jayston playing James Bond. The production was repeated a number of times between 2008 and 2011. On 24 May 2008 BBC Radio 4 broadcast an adaptation of Dr. No . The actor Toby Stephens , who played Bond villain Gustav Graves in the Eon Productions version of Die Another Day , played Bond, while Dr. No
7020-405: The Joe Camel campaign on July 10, 1997. The move came just weeks after the FTC complaint in May, and shortly after RJR and other tobacco companies agreed to pay a $ 368.5 billion settlement to states seeking to recover costs due to tobacco-related illnesses. Additionally, the tobacco industry and 40 state attorney generals had just settled on a ban on the use of cartoon figures in cigarette ads, though
7137-541: The Olympic and Paralympic games to each have their own mascots, which are presented together. For example, the 2020 Summer Olympics in Tokyo is represented by Miraitowa , while the 2020 Summer Paralympics are represented by Someity , and the two often appear together in promotional materials. In Japan , many municipalities have mascots, which are known as Yuru-chara ( Japanese : ゆるキャラ Hepburn : yuru kyara). Yuru-chara
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#17327721719627254-624: The Second World War, admitting that Bond "was a compound of all the secret agents and commando types I met during the war". Among those types were his brother, Peter , who had been involved in behind-the-lines operations in Norway and Greece during the war. Aside from Fleming's brother, a number of others also provided some aspects of Bond's make up, including Conrad O'Brien-ffrench , Patrick Dalzel-Job , Bill "Biffy" Dunderdale and Duško Popov . The name James Bond came from that of
7371-471: The Southeast Kansas area in which the university was established. In the United States, controversy surrounds some mascot choices, especially those using human likenesses. Mascots based on Native American tribes are particularly contentious , as many argue that they constitute offensive exploitations of an oppressed culture. However, several Indian tribes have come out in support of keeping
7488-591: The Summer and Winter Olympic games are fictional characters, typically a human figure or an animal native to the country to which is holding that year's Olympic Games. The mascots are used to entice an audience and bring joy and excitement to the Olympics festivities. Likewise, many World expositions since 1984 have had mascots representing their host city in some way, starting with the 1984 Louisiana World Exposition 's mascot Seymore D. Fair . Since 1968, nearly all of
7605-420: The US. American writer Jeffery Deaver was then commissioned by Ian Fleming Publications to produce Carte Blanche , which was published on 26 May 2011. The book turned Bond into a post-9/11 agent, independent of MI5 or MI6. On 26 September 2013, Solo by William Boyd , set in 1969, was published. In October 2014, it was announced that Anthony Horowitz was to write a Bond continuation novel. Set in
7722-575: The Walther PPK, which Bond used in eighteen films. In Tomorrow Never Dies and the two subsequent films, Bond's main weapon was the Walther P99 semi-automatic pistol . In the early Bond stories Fleming gave Bond a battleship-grey Bentley 4 + 1 ⁄ 2 Litre with an Amherst Villiers supercharger . After Bond's car was written off by Hugo Drax in Moonraker , Fleming gave Bond
7839-520: The actual authorship of the music has been a matter of controversy for many years. In 2001, Norman won £30,000 in libel damages from The Sunday Times newspaper, which suggested that Barry was entirely responsible for the composition. The theme, as written by Norman and arranged by Barry, was described by another Bond film composer, David Arnold , as "bebop-swing vibe coupled with that vicious, dark, distorted electric guitar, definitely an instrument of rock 'n' roll ... it represented everything about
7956-424: The audience was not familiar with films of that era, even after giving the characters camel heads. It wasn't until they gave the camel a look inspired by James Bond and James "Sonny" Crockett that they had a positive test response. Salisbury gave Joe expressive eyebrows like Sean Connery (Bond), and hair like Don Johnson (Sonny). The campaign promoted a "hip" lifestyle, which was typical advertising practice for
8073-404: The award at the 85th Academy Awards , Smith won at the 88th Academy Awards , and Eilish won at the 94th Academy Awards . For the non-Eon produced Casino Royale , Burt Bacharach 's score included " The Look of Love " (sung by Dusty Springfield ), which was nominated for an Academy Award for Best Original Song. In 1983, the first Bond video game, developed and published by Parker Brothers ,
8190-433: The booby-trapped attaché case in From Russia, with Love , although this situation changed dramatically with the films. However, the effects of the two Eon-produced Bond films Dr. No and From Russia with Love had an effect on the novel The Man with the Golden Gun , through the increased number of devices used in Fleming's final story. For the film adaptations of Bond, the pre-mission briefing by Q Branch became one of
8307-469: The brand and may have helped in the short term, but that the eventual negative publicity may have reinforced negative attitudes towards smoking. They noted that Joe Camel campaign was not as successful as the Marlboro Man, and Newport had no comparable mascot or spokesperson, yet achieved a similar market share and as young a demographic as Camel. Mascot A mascot is any human, animal, or object thought to bring luck , or anything used to represent
8424-409: The campaign had continued despite RJR changing advertisement agencies from McCann, to Young & Rubicam , and finally to Mezzina/Brown Inc.. In December 1991, the Journal of the American Medical Association ( JAMA ) published a study in which young children were asked to match brand logos with products. The study showed that among children age six, 91.3% matched Joe Camel with cigarettes, nearly
8541-450: The campaign was likely influenced by Joe Camel. Anti-smoking groups criticized the test campaign. Also, anti-drinking groups accused Anheuser-Busch of similar practices in 2004 for their "Bud-weis-er" frogs, and groups fighting childhood obesity criticized Ronald McDonald and other characters for promoting unhealthy foods. Litigation proceedings used the precedence of the Joe Camel to further their case. In 1996, Adbusters magazine published
8658-481: The canton of Vaud , Switzerland. Fleming did not provide Bond's date of birth, but John Pearson 's fictional biography of Bond, James Bond: The Authorized Biography of 007 , gives Bond a birth date on 11 November 1920, while a study by John Griswold puts the date at 11 November 1921. Whilst serving in the Naval Intelligence Division, Fleming had planned to become an author and had told
8775-656: The character in promotional materials created for the Camel brand's 75th anniversary. The American version of Joe Camel was created later by art designer Mike Salisbury working on contract for the brand's main agency, McCann-Erickson New York . The intent of the campaign was to compete with Marlboro and its successful Marlboro Man campaign. Salisbury was contacted because of his film advertisements and retro style; McCann wanted his help to depict masculine heroes in old action films, like Humphrey Bogart and Gary Cooper , smoking Camels. Early advertisements were not successful because
8892-558: The character you would want: It was cocky, swaggering, confident, dark, dangerous, suggestive, sexy, unstoppable. And he did it in two minutes." Barry composed the scores for eleven Bond films and had an uncredited contribution to Dr. No with his arrangement of the Bond Theme. A Bond film staple are the theme songs heard during their title sequences sung by well-known popular singers. Shirley Bassey performed three Bond theme songs, with her 1964 song " Goldfinger " inducted into
9009-525: The cities that have hosted the Summer or Winter Olympic Games have designed and promoted a mascot that relates to the culture of the host country the overall "brand" of that year's Games. Recent Winter/Summer Olympic games mascots include Miga, Quatchi, Mukmuk ( Vancouver, 2010 ), Wenlock and Mandeville ( London, 2012 ), Bely Mishka, Snow Leopard, Zaika ( Sochi, 2014 ) and Vinicius and Tom ( Rio, 2016 ) have all gone on to become iconic symbols in their respective countries. Since 2010, it has been common for
9126-492: The company had purchased the rights to Never Say Never Again from Taliafilm. As of 2015 , Eon holds the full adaptation rights to all of Fleming's Bond novels . " cocky, swaggering, confident, dark, dangerous, suggestive, sexy, unstoppable." — David Arnold The " James Bond Theme " was written by Monty Norman and was first orchestrated by the John Barry Orchestra for 1962's Dr. No , although
9243-492: The consequences of smoking. They concluded that the campaign violated federal law as an "unfair practice" under Section 5 of the Federal Trade Commission Act , which prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.’’ By March 1997, Joe Camel was already absent from Camel advertisements as a temporary measure by RJR while federal litigation was in progress. RJR officially ended
9360-659: The corporate world. Recognizable mascots include Chester Cheetah , Keebler Elf, the Fruit of the Loom Guys, Mickey Mouse, Pizza Pizza Guy for Little Caesars, Rocky the Elf, Pepsiman and the NBC Peacock . These characters are typically known without even having to refer to the company or brand. This is an example of corporate branding , and soft selling a company. Mascots are able to act as brand ambassadors where advertising
9477-529: The earliest was Ken Baily , whose John Bull -inspired appearance was a regular at England matches from 1963 to 1990. On October 28, 1989, University of Miami mascot Sebastian the Ibis was tackled by a group of police officers for attempting to put out Chief Osceola's flaming spear prior to Miami 's game against long-standing rival Florida State at Doak Campbell Stadium in Tallahassee . Sebastian
9594-572: The fictional character of James Bond as the central figure for his works. Bond is an intelligence officer in the Secret Intelligence Service , commonly known as MI6. Bond is known by his code number, 007, and was a Royal Naval Reserve Commander . Fleming based his fictional creation on a number of individuals he came across during his time in the Naval Intelligence Division and 30 Assault Unit during
9711-531: The first one in 1953, I wanted Bond to be an extremely dull, uninteresting man to whom things happened; I wanted him to be a blunt instrument ... when I was casting around for a name for my protagonist I thought by God, [James Bond] is the dullest name I ever heard. On another occasion, Fleming said: "I wanted the simplest, dullest, plainest-sounding name I could find, 'James Bond' was much better than something more interesting, like 'Peregrine Carruthers'. Exotic things would happen to and around him, but he would be
9828-441: The industry since the 1920s. The success of the campaign made the character a key part of Camel's advertising. The New York Times wrote that Joe Camel was successful in changing the public's perception of a brand quickly, a typically difficult feat. They also wrote that the campaign helped protect Camel from the 5-8% annual decrease that full-price cigarette brand sales were feeling at the time as cheaper brands grew. Furthermore,
9945-528: The last two books— The Man with the Golden Gun and Octopussy and The Living Daylights —published posthumously. All the books were published in the UK through Jonathan Cape. After Fleming's death, a continuation novel, Colonel Sun , was written by Kingsley Amis (as Robert Markham ) and published in 1968. Amis had already written a literary study of Fleming's Bond novels in his 1965 work The James Bond Dossier . Although novelisations of two of
10062-580: The lawsuit. RJR attempted to appeal to the United States Supreme Court to have the case thrown out, but their request was turned away. The JAMA studies did have their critics. The Journal of Advertising published a study in September 1994 in which five university professors, who specialized in marketing and advertising, criticized the ethical standards of the studies. By evaluating the papers against academic research standards,
10179-512: The longest continually running film series and have grossed over US$ 7.04 billion in total at the box office, making James Bond the fifth-highest-grossing film series to date, which started in 1962 with Dr. No , starring Sean Connery as Bond. As of 2021 , there have been twenty-five films in the Eon Productions series . The most recent Bond film, No Time to Die (2021), stars Daniel Craig in his fifth portrayal of Bond; he
10296-450: The manuscript for Casino Royale , Fleming showed it to his friend (and later editor) William Plomer to read. Plomer liked it and submitted it to the publishers, Jonathan Cape , who did not like it as much. Cape finally published it in 1953 on the recommendation of Fleming's older brother Peter , an established travel writer. Between 1953 and 1966, two years after his death, twelve novels and two short-story collections were published, with
10413-445: The mid-20th century, including the work of Jim Henson and Sid and Marty Krofft , soon were adapted to sports mascots. It allowed people to not only have visual enjoyment but also interact physically with the mascots. Marketers quickly realized the great potential in three-dimensional mascots and took on board the costumed puppet idea. This change encouraged other companies to start creating their own mascots, resulting in mascots being
10530-530: The motifs that ran through the series. Dr. No provided no spy-related gadgets, but a Geiger counter was used; industrial designer Andy Davey observed that the first ever onscreen spy-gadget was the attaché case shown in From Russia with Love , which he described as "a classic 007 product". The gadgets assumed a higher profile in the 1964 film Goldfinger . The film's success encouraged further espionage equipment from Q Branch to be supplied to Bond, although
10647-401: The motto "Smooth character." Camel brand owner, R. J. Reynolds (RJR), also ran promotions in which customers could redeem "Camel Cash" vouchers for Joe Camel gear including clothing, watches, mugs, lighters, and shower curtains. Some critics claimed that Joe's nose was drawn in a phallic fashion, as to suggest that smoking is a virile pursuit. This was dismissed by its designer. Camel is
10764-779: The names. For example, the Utah Utes and the Central Michigan Chippewas are sanctioned by local tribes, and the Florida State Seminoles are supported by the Seminole Tribe of Florida in their use of Osceola and Renegade as symbols. FSU chooses not to refer to them as mascots because of the offensive connotation. This has not, however, prevented fans from engaging in " Redface "—dressing up in stereotypical, Plains Indian outfits during games, or creating offensive banners saying "Scalp 'em" as
10881-429: The oldest cigarette brand in the United States. Camel cigarettes were first released by RJR in 1913 featuring a plain camel drawing, known as "Old Joe", on the package. The camel theme was chosen because the cigarettes used Turkish tobacco , and Americans associated the animal with exotic Asian countries. The original drawing was made by Belgian artist Fred Otto Kleesattel, who had based it on a dromedary named Old Joe in
10998-592: The other California cities and counties who intervened in the Mangini litigation. The money was earmarked primarily to fund anti-smoking efforts targeted at youth. The Joe Camel campaign has been suspected of inspiring similar ad campaigns. In late 1991, Brown & Williamson ran marketing tests for a revival of their penguin mascot, Willie, for their Kool cigarette brand. The character had appeared in Kool advertisements from 1933 to 1960. The New York Times noted that
11115-471: The product being advertised (97.5% vs. 67%), and identity the Camel brand (93.6% vs 57.7%). The study concluded that the Joe Camel campaign was far more successful at advertising to children than adults. The authors also wrote that Camel's share of smokers under 18 had risen from 0.5% to 32.8% during the campaign's three years at that point. Among those who read the JAMA papers was San Francisco-based family law attorney Janet Mangini. In 1992, she sued RJR as
11232-485: The reviewers identified major flaws with regards to reliability and validity, and accused the DiFranza study of using pre-determined results. The designer of Joe Camel, Mike Salisbury, said there was never any intent to attract children. He explained that RJR rejected some designs on the grounds they would appeal too much to children, and that there was a conscious effort to make him look like a 30-year old. In response to
11349-765: The role of Bond. The result of a court case in the High Court in London in 1963 allowed Kevin McClory to produce a remake of Thunderball titled Never Say Never Again in 1983. The film, produced by Jack Schwartzman 's Taliafilm production company and starring Sean Connery as Bond, was not part of the Eon series of Bond films. In 1997, the Sony Corporation acquired all or some of McClory's rights in an undisclosed deal, which were then subsequently acquired by MGM , whilst on 4 December 1997, MGM announced that
11466-548: The same amount who matched the Disney Channel logo with Mickey Mouse . The researchers concluded that RJR (at the time operating as RJR Nabisco ) was just as effective at reaching children as the Disney Channel. In the same JAMA volume, another study was published comparing how well Joe Camel was recognized among high school students versus adults over age 21. The study concluded that high school students were more likely to recognize Joe Camel (97.7% vs 72.2%), understand
11583-458: The same name: Licence to Kill and GoldenEye . Gardner moved the Bond series into the 1980s, although he retained the ages of the characters as they were when Fleming had left them. In 1996, Gardner retired from writing James Bond books due to ill health. In 1996, the American author Raymond Benson became the author of the Bond novels. Benson had previously been the author of The James Bond Bedside Companion , first published in 1984. By
11700-455: The settlement had yet to be ratified by Congress or seen support from President Clinton. Joe Camel was phased out of point-of-purchase advertising, followed soon by billboards and print ads. The campaign closure increased interest in Joe Camel memorabilia. The campaign was replaced with the ''What you're looking for" campaign which used the original plain camel from the pack design. In September, RJR agreed to pay $ 10 million to San Francisco and
11817-413: The success of Marlboro . The character Joe Camel was created in 1974 by British artist Nicholas Price for a French advertising campaign for Camel cigarettes. The new Joe Camel character was subsequently used in advertising in other countries throughout the 1970s. This European iteration of Joe Camel was first seen in the United States in 1988 when Greensboro, North Carolina company Trone Advertising used
11934-492: The time he moved on to other, non-Bond related projects in 2002, Benson had written six Bond novels, three novelisations and three short stories. After a gap of six years, Sebastian Faulks was commissioned by Ian Fleming Publications to write a new Bond novel, which was released on 28 May 2008, the 100th anniversary of Fleming's birth. The book—titled Devil May Care —was published in the UK by Penguin Books and by Doubleday in
12051-422: The traveling Barnum & Bailey Circus . For the next 60 years, RJR employed a series of marketing campaigns for the Camel brand; one notable campaign launched in 1946 maintained that doctors smoked Camels more than any other cigarette. Camel was the leading brand in the early 1950s, but had dropped to sixth place by 1985. Philip Morris had also eclipsed RJR's market share by 1985 (35.8 to 31.7%), due primarily to
12168-472: Was also adapted and released as a graphic novel on 2 October 2008 by Puffin Books. In October 2013 Ian Fleming Publications announced that Stephen Cole would continue the series, with the first edition scheduled to be released in Autumn 2014. The Moneypenny Diaries are a trilogy of novels chronicling the life of Miss Moneypenny , M 's personal secretary. The novels are written by Samantha Weinberg under
12285-492: Was appointed to the role of 007 for Live and Let Die (1973). He played Bond a further six times over twelve years, before being replaced by Timothy Dalton for two films. After a six-year hiatus, during which a legal wrangle threatened Eon's productions of the Bond films, Irish actor Pierce Brosnan was cast as Bond in GoldenEye (1995); he remained in the role for a total of four films through 2002. In 2006, Daniel Craig
12402-564: Was awarded the Norwegian Army's Long Service and Good Conduct medal at a ceremony in 2005. The U.S. Forest Service uses mascot Smokey Bear to raise awareness and educate the public about the dangers of unplanned human-caused wildfires . Some bands, particularly in the heavy metal genre, use band mascots to promote their music. The mascots are usually found on album covers or merchandise such as band T-shirts, but can also make appearances in live shows or music videos. One example of
12519-529: Was dramatised for Radio 4; it featured a full cast again starring Stephens as Bond. In May 2014 Stephens again played Bond, in On Her Majesty's Secret Service , with Alfred Molina as Blofeld, and Joanna Lumley (who appeared in the 1969 film adaptation) as Irma Bunt. In 1957, the Daily Express approached Ian Fleming to adapt his stories into comic strips, offering him £1,500 per novel and
12636-414: Was given the role for Casino Royale (2006), which rebooted the series. Craig appeared for a total of five films. The series has grossed well over $ 7 billion to date, making it the fifth-highest-grossing film series . In 1967, Casino Royale was adapted into a parody Bond film starring David Niven as Sir James Bond and Ursula Andress as Vesper Lynd. Niven had been Fleming's preference for
12753-430: Was his behaviour, with Bond's love of golf and gambling mirroring Fleming's own. Fleming used his experiences of his career in espionage and all other aspects of his life as inspiration when writing, including using names of school friends, acquaintances, relatives and lovers throughout his books. It was not until the penultimate novel, You Only Live Twice , that Fleming gave Bond a sense of family background. The book
12870-481: Was played by David Suchet . Following its success, a second story was adapted and on 3 April 2010 BBC Radio 4 broadcast Goldfinger with Stephens again playing Bond. Sir Ian McKellen was Goldfinger and Stephens' Die Another Day co-star Rosamund Pike played Pussy Galore. The play was adapted from Fleming's novel by Archie Scottney and was directed by Martin Jarvis . In 2012, the novel From Russia, with Love
12987-453: Was released for the Atari 2600 , Atari 5200 , Atari 8-bit computers , Commodore 64 , and ColecoVision . Since then, there have been numerous video games either based on the films or using original storylines. In 1997, the first-person shooter video game GoldenEye 007 was developed by Rare for the Nintendo 64 , based on GoldenEye . The game received highly positive reviews, won
13104-632: Was released for the Wii and a handheld version for the Nintendo DS in November 2010. A year later a new version was released for Xbox 360 and PlayStation 3 under the title GoldenEye 007: Reloaded . In October 2012 007 Legends was released, which featured one mission from each of the Bond actors of the Eon Productions' series. In November 2020, IO Interactive announced Project 007 , an original James Bond video game, working closely with licensors MGM and Eon Productions . From 1983 to 1987,
13221-524: Was renamed "Clarence Leiter". In 1964 Roger Moore appeared as "James Bond" in an extended comedy sketch opposite Millicent Martin in her ATV TV series Mainly Millicent , which also makes reference to "007". It was written by Dick Hills and Sid Green . Undiscovered for several years, it reappeared as an extra in the DVD and Blu-ray release of Live and Let Die . In 1973, a BBC documentary Omnibus : The British Hero featured Christopher Cazenove playing
13338-400: Was seen at the 2014 Rose Bowl. Some sports teams have "unofficial" mascots: individual supporters or fans that have become identified with the team. The New York Yankees have such an individual in fan Freddy Sez . Former Toronto Blue Jays mascot BJ Birdie was a costumed character created by a Blue Jays fan, ultimately hired by the team to perform at their home games. USC Trojans mascot
13455-518: Was the first to be written after the release of Dr. No in cinemas, and Sean Connery 's depiction of Bond affected Fleming's interpretation of the character, henceforth giving Bond both a dry sense of humour and Scottish antecedents that were not present in the previous stories. In a fictional obituary, purportedly published in The Times , Bond's parents were given as Andrew Bond, from the village of Glencoe , Scotland , and Monique Delacroix, from
13572-484: Was wearing a fireman’s helmet and yellow raincoat and holding a fire extinguisher. When a police officer attempted to grab the fire extinguisher, the officer was sprayed in the chest. Sebastian was handcuffed by four officers but ultimately released. University of Miami quarterback Gino Torretta told ESPN , "Even if we weren't bad boys, it added to the mystique that, 'Man, look, even their mascot's getting arrested.'" Mascots or advertising characters are very common in
13689-551: Was written by future Modesty Blaise creator Peter O'Donnell ) with Yaroslav Horak replacing McClusky as artist in 1966. After the Fleming and Amis material had been adapted, original stories were produced, continuing in the Daily Express and Sunday Express until May 1977. Several comic book adaptations of the James Bond films have been published through the years: at the time of Dr. No 's release in October 1962,
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