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57-499: The site was founded after Rubin and Jordan Peterson left Patreon in response to its banning of Carl Benjamin for paraphrasing hate speech . The startup raised just over $ 1 million from 10 506(b) private placement investors in March 2020. Locals announced further funding of $ 3.8 million on April 20, 2021 led by Craft Ventures . The site deviates from the advertising and views model adopted by traditional social media , in favor of

114-819: A BA in psychology in 1984. In 1985, he moved to Montreal to attend McGill University where he earned his PhD in clinical psychology under the supervision of Robert O. Pihl in 1991, and remained as a post-doctoral fellow at McGill's Douglas Hospital until June 1993, working with Pihl and Maurice Dongier . While at McGill University and the Douglas Hospital, Peterson conducted research into familial alcoholism and its associated psychopathologies, such as childhood and adolescent aggression and hyperactive behaviour . From July 1993 to June 1998, Peterson lived in Arlington , Massachusetts , while teaching and conducting research at Harvard University, where he

171-468: A bestseller in several countries. In 2019 and 2020 Peterson suffered health problems related to benzodiazepene dependence . In 2021, he published his third book, Beyond Order: 12 More Rules for Life , resigned from the University of Toronto, and returned to podcasting. In 2022, Peterson signed a content distribution deal with the conservative media company The Daily Wire and became Chancellor of

228-631: A classic British liberal and a traditionalist. Born and raised in Alberta , he obtained two bachelor's degrees in political science and psychology  from the University of Alberta and then a PhD in clinical psychology from McGill University . After researching and teaching at Harvard University , he returned to Canada in 1998 and became a professor of psychology at the University of Toronto . In 1999, he published his first book, Maps of Meaning: The Architecture of Belief , which became

285-458: A full professor at the University of Toronto . Peterson's areas of interest span many subdisciplines, most notably psychopharmacology , the psychology of religion , personality psychology , and political psychology . For most of his career, Peterson maintained a clinical practice, seeing about 20 people a week. He has been active on social media, and in September 2016 he released

342-613: A paywall approach. Assaf Lev is the President and CEO; Lev was previously an executive at QualiSystems . Andrew Conru is also a director. Locals was acquired by Rumble in October 2021. Jordan Peterson Jordan Bernt Peterson (born 12 June 1962) is a Canadian psychologist, author, and media commentator. He began to receive widespread attention in the late 2010s for his views on cultural and political issues. Often described as conservative , Peterson has called himself

399-403: A conflict between Peterson's "casual endorsement by association" and the school's commitment to interfaith dialogue . The Cambridge University Students' Union released a statement of relief, considering the invitation "a political act to ... legitimise figures such as Peterson" and that his work and views are not "representative of the student body." Peterson said that the photograph

456-469: A couple of months," and that the new lectures would have been on the Book of Exodus. A spokesperson for the university said there was no place for anyone who could not uphold the inclusive environment of the university. Vice-Chancellor Stephen Toope explained that a photograph of Peterson with his arm around a man wearing a shirt reading "I'm a proud Islamophobe " led the faculty to the rescindment due to

513-516: A deal with the news company The Daily Wire , which includes the distribution rights to Peterson's video and podcast library. Peterson will also produce bonus content and specials featuring guests for the video on demand platform DailyWire+. In May 2017, Peterson began The Psychological Significance of the Biblical Stories , a series of live theatre lectures , also published as podcasts, in which he analyzes archetypal narratives in

570-860: A full disciplinary hearing necessary and accepted Peterson entering into a three-month undertaking to work on prioritizing his practice and improving his patient communications. Peterson had no prior disciplinary punishments or restrictions on his clinical practice. In March, 2020 the Inquiries, Complaints and Reports Committee ("ICRC") of the College of Psychologists of Ontario ("CPO") investigated statements made by Peterson which were alleged to be "transphobic, sexist, racist" and "not in keeping with any clinical understanding of mental health". They concluded their investigation without making any orders but expressed concern that "the manner and tone in which Dr. Peterson espouses his public statements may reflect poorly on

627-566: A good number of the criticisms of Peterson, noted social dynamics facilitating the appeal of similar internet personalities, and suggested that he was "tapping into the self-improvement market among young men" and advocating a form of spirituality as a route, given that religion was in decline among members of that cohort. Peterson asserts that universities are largely responsible for a wave of " political correctness " that has appeared in North America and Europe, saying that he had watched

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684-613: A lower position. In the interview Peterson claimed that the reaction on social media and events that followed had promoted self-censorship among journalists saying that the "radical mob learned...they can humiliate and take down even journalists that have impeccable reputations and large followings" and that he had "talked to many journalists this week about this issue... they're all engaging in cautious self-censorship". He also argued that censorship makes people deceptive saying that "You start by just not saying things, and you end up by saying things that you know to be untrue." Peterson has used

741-524: A number of projects and lecture series were proposed. However, regular donations for the YouTube channel were interrupted in January 2019, when Peterson deleted his Patreon account in public protest of the platform's controversial banning of anti-feminist content creator, Carl Benjamin (also known as Sargon of Akkad) for using racist language on Youtube. Following this, Peterson and Dave Rubin announced

798-492: A series of videos in which he criticized Bill C-16 . As a result of new projects, he decided to put the clinical practice on hold in 2017, and temporarily stopped teaching as of 2018. In February 2018, Peterson entered into an agreement with the College of Psychologists of Ontario (CPO) after a professional misconduct complaint about his communication and the boundaries he sets with his patients. The college did not consider

855-551: A teenager, Peterson decided that "religion was for the ignorant, weak and superstitious" and hoped for a left-wing revolution, a hope that lasted until he met left-wing activists in college. After graduating from Fairview High School in 1979, Peterson entered Grande Prairie Regional College to study political science and English literature , studying to be a corporate lawyer. During this time he read The Road to Wigan Pier by George Orwell , which significantly affected his educational focus and worldview. He later transferred to

912-413: A theory about how people construct meaning , form beliefs, and make narratives . According to Peterson, his main goal was to examine why individuals and groups alike participate in social conflict , exploring the reasoning and motivation individuals take to support their belief systems (i.e. ideological identification ) that can eventually result in murderous and pathological atrocities, such as

969-453: A transgender student or faculty member by the individual's preferred pronoun . According to law professor Brenda Cossman and others, this interpretation of C-16 is mistaken, and the law does not criminalize misuse of pronouns. The series of videos drew criticism from transgender rights groups , faculty, and labour unions who condemned Peterson for "helping to foster a climate for hate to thrive" and for "fundamentally mischaracterising"

1026-591: A website to reduce enrollment in "postmodern neo-Marxist cult classes by 75 per cent across the West", including women's and ethnic studies, prompting 'alarm' from the University of Toronto Faculty Association for Peterson's plan to "place under surveillance certain kinds of academic content". Peterson did not go on to develop such a website. In a 2018 interview with Time magazine, Peterson expressed his opposition to identity politics , saying "You don't play racial, ethnic and gender identity games" and argued that it

1083-458: Is due to a negative reaction to a push to "feminize" men, saying that "if men are pushed too hard to feminize they will become more and more interested in harsh, fascist political ideology". A 2018 Channel 4 News interview with Cathy Newman included a debate over the gender pay gap in which Peterson claimed that a "multivariate analysis of the pay gap indicates that it doesn't exist" and that other factors like generalized differences between

1140-496: Is practiced by both the left and the right: "[t]he left plays them on behalf of the oppressed , let's say, and the right tends to play them on behalf of nationalism and ethnic pride ". He goes on to argue that both are equally dangerous and that "the correct game...is one where you focus on your individual life and try to take responsibility for your actions.". Burston writes that Peterson's reluctance to criticize racially charged remarks by Donald Trump while freely criticizing

1197-500: Is under assault". He has said that the Left characterizes the existing societal hierarchy as an "oppressive patriarchy" but "doesn't want to admit that the current hierarchy might be predicated on competence." He has said men without partners are likely to become violent, and that male violence is reduced in societies in which monogamy is a social norm. He has claimed that the rise of Donald Trump and far-right European politicians

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1254-592: The Alliance for Responsible Citizenship in June 2023. He hosted its international conference in October of that year. In November 2022 the ICRC ordered Peterson to complete a specified continuing education or remedial program regarding professionalism in public statements. The ICRC concluded that some of the language used in his public statements between January 2022 and June 2022 "may be reasonably regarded by members of

1311-602: The American Left has served to enable Trump's "authoritarian agenda". In 2017, Peterson did an interview with the Toronto Sun following a public controversy around cultural appropriation in which a senior editor for the CBC tweeted that he would "contribute $ 100 to an appropriation prize" before a debate about cultural appropriation between journalists, resulting in a public apology by the editor and his reassignment to

1368-587: The Book of Genesis as patterns of behaviour ostensibly vital for personal, social and cultural stability. A second series of lectures on the Book of Exodus released on DailyWire+ in November 2022, and another series on the Book of Proverbs has been announced. In March 2019, Cambridge University rescinded a visiting fellowship invitation to Peterson. He had previously said the fellowship would give him an "opportunity to talk to religious experts of all types for

1425-652: The Canadian government 's Bill C-16 which proposed to add "gender identity or expression" as a prohibited grounds of discrimination under the Canadian Human Rights Act and expand the definitions of promoting genocide and publicly inciting hatred in the hate speech laws in Canada . Peterson cited free-speech implications in opposition to the bill and falsely said that he could be prosecuted under provincial human-rights laws if he refused to call

1482-651: The Gulag , the Auschwitz concentration camp , and the Rwandan genocide . In January 2018, Penguin Random House published Peterson's second book, 12 Rules for Life: An Antidote to Chaos , in which self-help principles are discussed in a more accessible style than in his previous published work. The book appeared on several best-seller lists. Peterson's third book, Beyond Order: 12 More Rules for Life ,

1539-594: The Supreme Court of Canada declined to hear an appeal from the appeal court decision, closing Peterson's legal options for resisting the social media training. In October 2024, Canadian prime minister Justin Trudeau said under oath that Peterson was funded by Russian state-owned media outlet RT . In response, Peterson said he was considering legal action. In 1999, Routledge published Maps of Meaning: The Architecture of Belief , in which Peterson describes

1596-474: The University of Alberta , where he completed his BA in political science in 1982. Afterwards, he took a year off to visit Europe, where he began studying the psychological origins of the Cold War; 20th-century European totalitarianism ; and the works of Carl Jung , Friedrich Nietzsche , Aleksandr Solzhenitsyn , and Fyodor Dostoevsky . Peterson then returned to the University of Alberta and received

1653-499: The marginalization , shouting down or outright cancellation of other viewpoints in polite society's institutions ". Tim Lott stated in The Spectator that Peterson became "an outspoken critic of mainstream academia". Burston has both agreed with and critiqued Peterson's views on academia. On Marxism , postmodernism, and feminism , Burston largely disagrees with Peterson, characterizing his thoughts as oversimplified. On

1710-641: The Fairview campus of Grande Prairie Regional College , and Walter was a school teacher of Norwegian ancestry. Peterson grew up in a mildly Christian household. In junior high school, Peterson became friends with Rachel Notley and her family. Notley became leader of the Alberta New Democratic Party and the 17th premier of Alberta . Peterson was a member of the New Democratic Party (NDP) from ages 13 to 18. As

1767-488: The abuse and denied that the harassment was reflective of "fundamental misogyny". On 27 September 2016, Peterson released the first installment of a three-part lecture video series, entitled "Professor against political correctness: Part I: Fear and the Law". In the video, he stated that he would not use the preferred gender pronouns of students and faculty, alleging it fell under compelled speech and said that he opposed

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1824-408: The basis for many of his subsequent lectures. The book combined psychology, mythology , religion , literature , philosophy and neuroscience to analyze systems of belief and meaning . In 2016, Peterson released a series of YouTube videos criticizing a Canadian law ( Bill C-16 ) that prohibited discrimination against gender identity and expression . Peterson argued that the bill would make

1881-473: The creation of a new, free speech –oriented social networking and crowdfunding platform. This alternative had a limited release under the name Thinkspot later in 2019 and has remained in beta testing as of December 2019 receiving largely negative reviews from media critics. Peterson has appeared on many podcasts , conversational series, as well as other online shows. In December 2016, Peterson started The Jordan B. Peterson Podcast . In March 2019,

1938-434: The fallout can be used by those who are not fond of me to capitalise on the opportunity the photos provide, particularly in isolation and context-free." Provincial Provincial Peterson has characterized himself politically as a classical liberal and as a traditionalist . He has stated that he is commonly mistaken as right-wing , stating that he supports universal healthcare , redistribution of wealth towards

1995-406: The general state of academia, Burston somewhat agrees with Peterson's criticisms of identity politics in academia as well as with Peterson's charge that academia is "riddled with Left-wing bias and political correctness". On summarizing the decline of the university, Burston disagrees with Peterson's critique against the Left, arguing that Peterson overlooks the degree to which the current decline of

2052-681: The humanities and social sciences is due to university administration focus. Peterson has proposed cutting funding for liberal arts programs throughout Canada, claiming that students were being indoctrinated with " cultural Marxism ". He has said that "disciplines like women's studies should be defunded ", advising freshman students to avoid subjects such as sociology , anthropology , English literature , ethnic studies , and racial studies, as well as other fields of study that he believes are corrupted by "post-modern neo-Marxists ". He has said that these fields propagate cult-like behaviour and safe-spaces . In 2017 he said that he would create

2109-490: The impact of these views; Simona Chiose of The Globe and Mail wrote that "few University of Toronto professors in the humanities and social sciences have enjoyed the global name recognition Prof. Peterson has won". Writing in the National Post , Chris Selley said that Peterson's opponents had "underestimated the fury being inspired by modern preoccupations like white privilege and cultural appropriation, and by

2166-628: The importance of order has made him the most significant conservative thinker to appear in the English-speaking world in a generation." Libertarian journalist Cathy Young commented in the Los Angeles Times : Peterson's ideas are a mixed bag [...] But you wouldn't know this from reading Peterson's critics, who generally cast him as a far-right boogeyman riding the wave of a misogynistic backlash. On November 24, 2024 in her Observer Column of The Guardian , Martha Gill reiterated

2223-462: The law. A teach-in and rally was held by members of the trans and non-binary community on campus, which drew "free speech protestors" and far-right political commentator Lauren Southern with Rebel News who spoke at an event on campus along with Peterson. When asked in September 2016 if he would comply with the request of a student to use a preferred pronoun, Peterson said: It would depend on how they asked me. […] If I could detect that there

2280-456: The newly launched Ralston College . His various lectures and conversations, available mainly on YouTube and podcasts , have gathered millions of views and plays. Peterson was born on 12 June 1962 in Edmonton , Alberta . He is the oldest of three siblings, with a younger sister and a younger brother, born to Walter (1937–2024) and Beverley Peterson (1939–2024). Beverley was a librarian at

2337-518: The personalities of men and women account for the difference. Newman received criticism for her approach to the interview, including mischaracterizations of some of Peterson's claims, and was the victim of an online harassment campaign following the interview. Channel 4 News reported that it had consulted with security specialists due to "vicious misogynistic abuse, nastiness, and threats" made against Newman. Peterson said that he immediately called on his supporters to "back off" once he became aware of

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2394-666: The podcast joined the Westwood One network with Peterson's daughter as a co-host on some episodes. Peterson defended engineer James Damore after he was fired from Google for writing Google's Ideological Echo Chamber . In January 2022, Peterson was interviewed by Joe Rogan on The Joe Rogan Experience . During the interview, Peterson said that the Earth's climate is too complicated to accurately model . Several climate scientists criticized Peterson, saying that he misunderstood climate modelling. Also in June 2022, Peterson signed

2451-754: The poor , and the decriminalization of drugs . Psychologist Daniel Burston cites Peterson's "tendency to idealize the past" and "fervent embrace of radical individualism" as evidence for his conservatism . Peterson features prominently in conservative media, is commonly referred to as a conservative by journalists, and published "A Conservative Manifesto" in 2023. He has been described as "conservative-leaning" by The New York Times and as an "aspiring conservative thought leader" by The Washington Post . Conservative philosopher Yoram Hazony writes in The Wall Street Journal that "The startling success of [Peterson's] elevated arguments for

2508-496: The profession as disgraceful, dishonourable and/or unprofessional" and that his statements "posed moderate risk of harm to the public" by "undermining public trust in the profession of psychology". They also concluded that he "appeared to be engaging in degrading comments about a former client and making demeaning jokes on the Joe Rogan experience". Peterson denied any wrongdoing and filed for judicial review. Peterson's appeal

2565-481: The profession of psychology" and advised him to "offer [his] opinions and comments in a respectful tone in order to avoid a negative perception toward the profession of psychology." In the fall of 2021, Peterson retired from the University of Toronto, becoming professor emeritus . In May 2022, he became chancellor of the newly launched Ralston College , an unaccredited liberal arts education project. Along with Baroness Stroud and John Anderson , Peterson founded

2622-479: The right in the campus culture wars . Peterson's arguments about subjects outside his area of expertise, such as postmodernism, gender identity , and Canadian law, have been criticized as "conspiratorial" and "riddled with pseudo-facts" by Dorian Lynskey of The Guardian . Peterson argues that social justice promotes collectivism and sees individuals as "essentially a member of a group" and "not essentially an individual". He also argues that social justice "view[s]

2679-523: The rise of political correctness on campuses since the early 1990s. Peterson believes the humanities have become corrupt and less reliant on science, in particular sociology . He contends that "proper culture" and western civilization are being undermined by "post-modernism and neo-Marxism". Peterson's critiques of political correctness range over issues such as postmodernism , postmodern feminism , white privilege , cultural appropriation , and environmentalism . His social media presence has magnified

2736-400: The terms "cultural Marxism" and " postmodernism " interchangeably to describe the influence of postmodernism on North American humanities departments; he views postmodern philosophy as an offshoot or expression of neo-Marxism . Burston writes that in attributing the decline of the liberal arts solely to the advent of postmodernism and political correctness , Peterson has joined sides with

2793-419: The use of certain gender pronouns compelled speech and related this argument to a general critique of " political correctness " and identity politics , receiving significant media coverage and attracting both support and criticism. In 2018, he paused both his clinical practice and teaching duties and published his second book, 12 Rules for Life: An Antidote to Chaos . Promoted with a world tour, it became

2850-412: The world" as "a battleground between groups of different power". Several writers have associated Peterson with the " intellectual dark web " including journalist Bari Weiss , who included Peterson in the 2018 New York Times article that first popularized the term. Peterson has said that there is an ongoing " crisis of masculinity " and "backlash against masculinity" in which the "masculine spirit

2907-564: Was "Nazi medical experiment-level wrong." Peterson's Twitter account was restored in November 2022 after Elon Musk acquired the company . From early 2017, funding for projects dramatically increased through his use of Patreon . Peterson hired a production team to film his 2017 psychology lectures at the University of Toronto. Donations received range from $ 1,000 per month in August 2016 to $ 14,000 by January 2017; more than $ 50,000 by July 2017; and over $ 80,000 by May 2018. With this funding,

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2964-416: Was a chip on their shoulder, or that they were [asking me] with political motives, then I would probably say 'no'. […] If I could have a conversation like the one we're having now, I could probably meet them on an equal level. Two months later, the National Post published an op-ed by Peterson in which he further expressed his opposition to the bill, saying that gender-neutral singular pronouns were "at

3021-529: Was hired as an assistant professor in the psychology department. Author Gregg Hurwitz , a former student of Peterson's at Harvard, has cited Peterson as an inspiration of his, and psychologist Shelley Carson, former PhD student and now professor at Harvard, recalled that Peterson's lectures had "something akin to a cult following", stating, "I remember students crying on the last day of class because they wouldn't get to hear him anymore." Following his position at Harvard, Peterson returned to Canada in 1998 to become

3078-478: Was one of 30,000 taken with his fans in the previous 15 months, called the university's decision a "deeply unfortunate ... error of judgement", and said that the Divinity Faculty had submitted to an "ill-informed, ignorant and ideologically-addled mob" in rescinding the invitation. Peterson also said that he would stop posing for photographs with fans wearing "provocative political garb, given that

3135-1136: Was released on 2 March 2021. On 23 November 2020, his publisher Penguin Random House Canada (PRH Canada) held an internal town hall where many employees criticized the decision to publish the book. Peterson’s fourth book, We Who Wrestle With God: Perceptions of the Divine was published on 19 November 2024, again by Penguin Random House. In 2013, Peterson registered a YouTube channel named JordanPetersonVideos, and immediately began uploading recordings of lectures and interviews. From 2014, uploads include recordings from two of his classes at University of Toronto ("Personality and Its Transformations" and "Maps of Meaning: The Architecture of Belief"). In March 2016, after three years of basic uploading of course videos, Peterson announced an interest to clean existing content and improve future content. The channel gathered more than 1.8 million subscribers and his videos received more than 65 million views as of August 2018. On 29 June 2022, Peterson's Twitter account

3192-607: Was reviewed in August 2023 by a panel of three judges of the Ontario Divisional Court , who unanimously upheld the college's initial decision concluding that the ICRC's reasoning in their 2022 decision was "transparent, intelligible, justifiable, and reasonable" and ordered Peterson to pay the CPO $ 25,000 in legal costs. The decision was upheld on appeal to the Court of Appeal for Ontario in January 2024. In August 2024,

3249-484: Was suspended under the site's "hateful conduct policy" after posting a tweet misgendering and deadnaming transgender actor Elliot Page , calling his physician "a criminal". Peterson said he was notified that he would be required to delete the tweet in order to restore access to his account, which he said he "would rather die than do". YouTube has demonetized two of Peterson's videos, one about his Twitter suspension and another video where he said gender-affirming care

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