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162-492: Logan Alexander Paul (born April 1, 1995) is an American social media influencer , professional wrestler , YouTuber , entrepreneur , and actor . He is also known as 'The Maverick', has over 23 million subscribers on his YouTube channel, and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of beverage company Prime and snack brand Lunchly . Paul has also run
324-675: A mockumentary exploring the Flat Earth Theory . In the video, he interviewed many self-proclaimed " Flat Earthers ", and spoke at the 2018 Flat Earth International Conference, which took place in Denver, Colorado . Logan Paul was sued by Planeless Pictures in December 2020 for the aforementioned 2017 incident in Aokigahara, when he posted a video including a recently deceased suicide victim. Planeless Pictures accused him of posting
486-523: A white-collar boxing match in 2018. The fight ended in a majority draw . In the 2019 rematch , which was a professional bout , KSI won by split decision . After a couple of brief appearances in WWE in 2021, he made his professional wrestling debut as The Miz 's tag team partner in a tag team match at WrestleMania 38 in April 2022, which they won and Paul received praise for his performance. He then signed
648-426: A " # " sign. Similarly, the " @ " sign followed by a username is used for mentioning or replying to other users. In 2014, Twitter introduced hashflags, special hashtags that automatically generate a custom emoji next to them for a certain period of time. Hashflags may be generated by Twitter themselves or be purchased by corporations. To repost a message from another user and share it with one's own followers,
810-399: A " coping mechanism ", asking his fans to stop defending his actions in the process. On January 9, YouTube issued a statement via Twitter condemning Paul's video: "It's taken us a long time to respond, but we've been listening to everything you've been saying. We know that the actions of one creator can affect the entire community, so we'll have more to share soon on steps we're taking to ensure
972-465: A "repost" or "retweet". In 2015, Twitter launched "quote tweet" (originally called "retweet with comment"), a feature that allows users to add a comment to their post, imbedding one post in the other. Users can also " like " (formerly "favorite") individual tweets. The counters for "likes", "retweets/reposts", and replies appear next to the respective buttons in timelines such as on profile pages and search results. Counters for likes and reposts exist on
1134-551: A 2020 episode of Impaulsive , Paul described himself as a Christian who was "not overly religious". In February 2021, Paul announced that he would be moving to Dorado, Puerto Rico from Los Angeles. He stated that the high taxes in California were the main motivator for the move. As of June 2021, he was living there in a $ 13 million mansion. From 2016 to early 2017, Paul dated influencer Amanda Cerny . He then had an on and off relationship with actress Chloe Bennet , with whom he
1296-635: A 2D anime form of that character on the album covers, allowing recognition of the avatar and for the agency. In 2023 in the United States, 27 million people were paid content creators. Of those, 12 million did content creation as their full-time profession. 8 million did it as part-time work, and 7 million did it as a hobby. Different types of internet celebrities can make money in various ways, but most of them earn money from endorsements or sponsorships. Internet celebrities can use their fame to promote products or experiences to their followers, as
1458-449: A bicycle. Flobots frontman Jamie Laurie lambasted Paul for both the "sexist" lyrical content of the song and for unauthorized use of the sample, calling him the face of "douchebag entitlement". Laurie would later go on to release a track with lyrics deriding Paul, titled "Handle Your Bars". Paul did not respond to Laurie's comments nor the backlash towards "No Handlebars". After Flobots sued Paul for copyright infringement in 2019, he deleted
1620-402: A boxing match. On February 24, 2018, it was announced that Paul and his brother would be fighting KSI and his younger brother, Deji, in two white-collar boxing matches. The fight ended as a majority draw, with two judges scoring the fight even at 57–57 and a third judge scoring 58–57 in favor of KSI. On September 4, 2019, it was announced that Paul would be making his professional boxing debut in
1782-574: A chatbot ( Grok ), job search, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Twitter was created in March 2006 by Jack Dorsey , Noah Glass , Biz Stone , and Evan Williams , and was launched in July of that year. Twitter grew quickly; by 2012 more than 100 million users produced 340 million tweets per day. Twitter, Inc.,
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#17327975526981944-469: A chatbot, and the social audio feature Spaces. Founded in March 2006 by Jack Dorsey , Noah Glass , Biz Stone , and Evan Williams as Twitter, it underwent a rebranding in July 2023 after being acquired by Elon Musk in 2022. Now operating as X, the platform closely resembles its predecessor but includes additional features such as long-form texts, account monetization options, audio-video calls, integration with xAI 's Grok chatbot, job search, and
2106-753: A commercial data company affiliated with Alibaba Group , the Chinese internet celebrity economy was estimated to be worth CN¥ 58 billion ( US$ 8.4 billion ) in 2016, more than China's total cinema box office revenue in 2015. There are two main business models in the wanghong economy: social media advertising, and online retail. In the online retailing business model, e-commerce-based wanghong use social media platforms to sell self-branded products to potential buyers among followers via Chinese customer-to-customer (C2C) websites, such as Taobao . Internet celebrities may promote their products by modeling for their shops by posting pictures or videos of themselves wearing
2268-460: A company that links influencers with sponsorships, transformed the landscape of influencing. There is much debate about whether social media influencers can be considered celebrities, as their path to fame is often less traditional and arguably easier. Melody Nouri addresses the differences between the two types in her article "The Power of Influence: Traditional Celebrities vs Social Media Influencer". Nouri asserts that social media platforms have
2430-853: A contract with WWE in June that year and later won the WWE United States Championship in November 2023. Paul has been involved in several controversies, most notably in relation to a trip to Japan in December 2017, during which he visited the Aokigahara forest (a notorious suicide site ), filmed himself finding the corpse of a suicide victim, and uploaded the footage to his YouTube channel. Others include his promotion of scams and failed ventures, including CryptoZoo —in which he failed to compensate more than $ 1.5 million to investors despite promising to do so. Logan Alexander Paul
2592-479: A daughter who was born in September 2024. Paul said in an episode of Impaulsive that he tore the cartilage in his knee playing football, requiring him to stay out of school for 3 months. In February 2019, Paul said that he has long-term brain damage , which he sustained from playing high school football. He stated that Daniel Amen , the doctor who diagnosed him, says it affects his ability to have empathy and
2754-618: A dedicated tab in Twitter's apps, chronicling news headlines, sporting events, and other content. In September 2016, creation of moments became available to all Twitter users. On October 21, 2021, a report based on a "long-running, massive-scale randomized experiment" that analyzed "millions of tweets sent between 1 April and 15 August 2020", found that Twitter's machine learning recommendation algorithm amplified right-leaning politics on personalized user Home timelines. The report compared seven countries with active Twitter users where data
2916-404: A following. Fame can be attained through different avenues and media forms, including art, humor, modeling, and podcasts . Marketing experts have concluded that anyone can build websites easily without any technical knowledge or complex coding languages. They can upload text, pictures, and videos instantly from personal computers or phones. With technological barriers diminishing, the web has become
3078-610: A greater negative impact on young, impressionable audiences compared to traditional media like magazines, billboards, advertisements, and tabloids featuring celebrities. Online it is thought to be simpler to manipulate an image and lifestyle in such a way that viewers are more susceptible to believing it. The early 2000s showed corporate endeavors to leverage the internet for influence, with some companies participating in forums for promotions or providing bloggers with complimentary products in return for favorable reviews. A few of these practices were viewed as unethical for taking advantage of
3240-496: A human connection with others. When filming a video for his Vine channel in 2014, Paul attempted a stunt during which he landed on a chair and damaged his right testicle. Internet celebrity An internet celebrity , also referred to as a social media personality or an influencer , is an individual who has acquired or developed their fame and notability on the Internet . The growing popularity of social media provides
3402-408: A hyperlink is an expectation of reciprocal linking by followers. According to research published in April 2014, around 44% of user accounts have never tweeted. About 22% of Americans say they have used Twitter, according to a 2019 Pew Research Center survey. In 2009, Nielsen Online reported that Twitter had a user-retention rate of 40%. Many people stop using the service after a month; therefore
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#17327975526983564-504: A joke he tweeted about the Tide Pod challenge , removing a fish from his pond to "jokingly give it CPR ", and tasering two dead rats. His revenue was temporarily halted as a result, and as a result of the suspension, he broadcast live on Twitch for the first time. Two weeks later, on February 26, YouTube restored ads on Paul's channel; however, his channel was still on a 90-day "probation period" during which time content from his channel
3726-567: A massive crowd and social media reaction, with many deeming it one of the best moments of the match. He would go on to eliminate Seth "Freakin" Rollins before being eliminated by the eventual winner Cody Rhodes . At Elimination Chamber on February 18, Paul snuck into the Elimination Chamber match and cost Rollins the United States Championship , turning heel in the process. On the March 6 episode of Raw ,
3888-408: A match between Paul and Rollins was scheduled for WrestleMania 39 . On Night 1 of the event, Paul lost to Rollins; the match also saw an appearance from Paul's Prime co-owner KSI, who was dressed as a Prime bottle. Like his match against Reigns the year prior, the match received high praise from critics, and initially, it was the final match of Paul's initial contract. However, a week later, Paul signed
4050-748: A means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook , Instagram , TikTok , and YouTube , which primarily rely on user-generated content . Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle or attitude . In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports , politics, music, sports, and entertainment. As part of influencer marketing , companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms. In 1991,
4212-420: A meetup and invite fans to meet them at a certain place and time without proper organization. This can attract crowds of fans, causing disorderly or even unsafe situations. For example, Tanacon was an organization produced in collaboration with talent manager Michael Weist involving a group of internet celebrities who were set to meet paying fans, but did not follow through. Because of the disorganized setup,
4374-419: A method of providing credibility to products. In social media advertising, internet celebrities can be paid to advertise products. When they have garnered sufficient attention and following, they can be approached by advertising companies to help advertise products and reach a wider audience. Endorsements for fashion and cosmetic products are common for Instagram internet influencers. YouTubers tend to advertise
4536-399: A micro-celebrity's popularity is often directly linked to their audience, and the audience comes to expect a certain degree of authenticity and transparency. The Internet allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse. Wanghong ( Chinese : 网红 ; pinyin : wǎnghóng ; lit. 'Internet fame') is
4698-457: A new multi-year contract with WWE. The new contract would see more involvement and appearances from Paul with Paul himself stating he wanted to win a WWE championship. In the 2023 WWE Draft in late April–early May, Paul was deemed a free agent, allowing him to appear on both Raw and SmackDown . Paul then made his first appearance since Night 1 of WrestleMania 39 on the June 19, 2023, episode of Raw , where he announced that he had been added to
4860-447: A photo and attach it to a Tweet right from Twitter.com. Users now also have the ability to add pictures to Twitter's search by adding hashtags to the tweet. Twitter also plans to provide photo galleries designed to gather and syndicate all photos that a user has uploaded on Twitter and third-party services such as TwitPic . On March 29, 2016, Twitter introduced the ability to add a caption of up to 480 characters to each image attached to
5022-414: A post's standalone page too. Since September 2020, quote tweets, formerly known as "retweet with comment", have their own counter on their post page. Until the legacy desktop front end that was discontinued in 2020, a row with miniature profile pictures of up to ten liking or retweeting users was displayed (earliest documented implementation in December 2011 overhaul), as well as a tweet reply counter next to
Logan Paul - Misplaced Pages Continue
5184-424: A potentially life-threatening uterus infection, which they said has since healed. Despite facing online criticism, Paul denied any wrongdoing, stating that he responsibly rehomed the pig in 2021 when he moved to Puerto Rico , and that the pig was subsequently rehomed again unbeknownst to him at a later date. In August 2024, BBC , wanting to cover Paul's crytocurrency controversies, was asked to fly into Puerto Rico in
5346-418: A premium tier of Twitter Blue introduced on November 9, 2022, priced at US$ 7.99 per month. On November 11, 2022, after the introduction of this feature led to prominent issues involving accounts using the feature to impersonate public figures and companies, Twitter Blue with verification was temporarily suspended. After about a month, Twitter Blue was relaunched on December 12, 2022, though for those purchasing
5508-429: A purchase, highlighting the impact of a negative review on a business's revenue. A typical method of marketing between the influencer and the audience is " B2C marketing ". B2C marketing, meaning Business to Consumer marketing, entails the strategies which a business would undertake to promote themselves and their services directly to their target audiences. This is typically through advertising and creating content through
5670-601: A quarter of which is going to the National Suicide Prevention Lifeline . In response to the controversy, Paul hired Mike Majlak, a former marketing manager at furniture company LoveSac , to "make sure that no bad things happen" and work with Logan to help improve his reputation. On February 4, Paul officially returned to his daily vlogs on YouTube after taking a 3-week-long hiatus. YouTube CEO Susan Wojcicki said on February 12 that Paul did not violate YouTube's three-strike policy and did not meet
5832-1118: A relatively small number of users can affect trending topics through a concerted campaign, the feature has been the targeted of concerted manipulation campaigns. While some campaigns are innocuous, others have promoted conspiracy theories or hoaxes, or sought to amplify extremist messages. Some featured trends are globally displayed, while others are limited to a specific country. A 2021 study by EPFL researchers found that frequent "ephemeral astroturfing " efforts targeted at Trends; from 2015 to 2019, "47% of local trends in Turkey and 20% of global trends are fake, created from scratch by bots...The fake trends discovered include phishing apps, gambling promotions, disinformation campaigns, political slogans, hate speech against vulnerable populations and even marriage proposals." The MIT Technology Review reported that, as of 2022, Twitter "sometimes manually overrides particularly objectionable trends" and, for some trends, used both algorithmic and human input to select representative tweets with context. In late 2009,
5994-771: A rematch against KSI, which would be broadcast exclusively on DAZN in the United States. The fight was scheduled to take place on November 9 at the Staples Center . At the UK press conference for the rematch, Paul again stirred controversy as he accused KSI of having five abortions, before remarking, "Five babies dead. I might return the favor and kill you." He received criticism from abortion rights activists , who described his comment as "horrific", while anti-abortion activists came to his defense. Paul responded by stating, "I said something distasteful and insensitive." The rematch, which consisted of six three minute rounds, resulted in
6156-625: A single viral event or viral video , and become an Internet meme . For example, Zach Anner , a comedian from Austin, Texas , gained worldwide attention after submitting a video to Oprah Winfrey 's "Search for the Next TV Star" competition. Viral videos from internet celebrities could entail a funny event happening in the moment, a popular new dance, or even a post on Twitter, such as the "Alex from Target" tweet in 2014. Many other people build their followings slowly over time, sharing their daily life and passions with people. Families such as
6318-424: A size of less than one megabyte , designed for devices with limited storage capacity. On June 3, 2021, Twitter announced a paid subscription service called Twitter Blue. Following Twitter's rebranding to "X" , the subscription service was initially renamed to X Blue (or simply Blue), and, on August 5, 2023, was rebranded as X Premium (or simply Premium). The subscription provides additional premium features to
6480-488: A slightly larger Twitter demographic than men—53% over 47%. It also stated that 5% of users accounted for 75% of all activity. According to Quancast, 27 million people in the US used Twitter in September 2009; 63% of Twitter users were under 35 years old; 60% of Twitter users were Caucasian, but a higher than average (compared to other Internet properties) were African American/black (16%) and Hispanic (11%); 58% of Twitter users have
6642-560: A social audio feature; "super follows", a way to subscribe to creators for exclusive content; and a beta of "ticketed Spaces", which makes access to certain audio rooms paid. Twitter unveiled a redesign in August 2021, with adjusted colors and a new Chirp font, which improves the left-alignment of most Western languages. Elon Musk completed his acquisition of Twitter in October 2022; Musk acted as CEO of Twitter until June 2023 when he
Logan Paul - Misplaced Pages Continue
6804-969: A specific type of internet celebrity is known as a net idol ( ネットアイドル , Netto aidoru ) , a sub-category of the idol industry in Japan . Net idols first emerged in the 1990s through personal websites and blogs when internet became more accessible, with some selling personal merchandise such as photo books through their websites. Around March 2007, dance covers (known as odottemita ( 踊ってみた , lit. "I tried dancing") ) became popular in video-sharing websites such as Niconico , which in turn led people into performing choreographed dances from anime series and idol groups. Notable creators of dance covers, known as odorite ( 踊り手 ) , who later debuted as idols include Kozue Aikawa from Danceroid , Beckii Cruel , and Keekihime . VTubers or virtual Youtubers are entertainers that use digital 3D model avatars that are computer generated. VTubers originated from Japan, beginning in
6966-428: A study that was done on Hungarian adolescents demonstrate these effects. The research found that the desire for fame on the internet was negatively associated with self-acceptance and potentially result to materialism and the desire for social recognition. Internet celebrities are also able to influence fans through creating parasocial relationships with their audiences. For example, Kim Kardashian frequently creates
7128-541: A subscription will be required to retain verified status, costing $ 1,000 per-month for organizations (which are designated with a gold verified symbol), plus an additional $ 50 for each "affiliate". The change was originally scheduled for April 1, 2023, but was delayed to April 20, 2023, following criticism of the changes. Musk also announced plans for the "For You" timeline to prioritize verified accounts and user followers only beginning April 15, 2023, and threatened to only allow verified users to participate in polls (although
7290-535: A takedown and an illegal choke. Several members of security entered the ring and a brawl broke out, resulting in Danis being disqualified and Paul was declared the winner. On the April 2, 2021, episode of SmackDown , Paul made his WWE debut as a guest of Sami Zayn for his red carpet premiere of his documentary, with Zayn later inviting Paul to be at ringside for his match at WrestleMania 37 against Kevin Owens . At
7452-500: A torn meniscus, MCL, and ACL during the match, however, it was later revealed that Paul had only sprained his meniscus and MCL. On January 28, 2023, Paul made his return from injury as a heel at the Royal Rumble in the Royal Rumble match at #29. During the match, Paul had an encounter with Ricochet that led to both men leaping off the top rope from both sides of the ring, and colliding with each other mid-air. The spot garnered
7614-484: A total household income of at least US$ 60,000. The prevalence of African American Twitter usage and in many popular hashtags has been the subject of research studies. Twitter grew from 100 million monthly active users (MAUs) in September 2011, to 255 million in March 2014, and more than 330 million in early 2019. In 2013, there were over 100 million users actively using Twitter daily and about 500 million tweets every day. A 2016 Pew research poll found that Twitter
7776-459: A tweet, accessible via screen reading software or by hovering the mouse above a picture inside TweetDeck . In April 2022, Twitter made the ability to add and view captions globally available. Descriptions can be added to any uploaded image with a limit of 1000 characters. Images that have a description will feature a badge that says ALT in the bottom left corner, which will bring up the description when clicked. In 2015, Twitter began to roll out
7938-439: A user can click the repost button within the post. Users can reply to other accounts' replies. Users can hide replies to their messages and select who can reply to each of their tweets before sending them: anyone, accounts who follow the post's author, specific accounts, or none. The original, strict 140 character limit was gradually relaxed. In 2016, Twitter announced that attachments, links, and media such as photos, videos, and
8100-560: A verification process accessible to premium users. Several Twitter legacy features were removed from the site after Musk acquired Twitter, including Circles, NFT profile pictures, and pronouns in profiles. Musk aims to transform X into an "everything app", akin to WeChat . Tweets were publicly visible by default, but senders can restrict message delivery to only their followers. Users can mute users they do not wish to interact with, block accounts from viewing their posts, and remove accounts from their followers list. Users can post via
8262-468: A video like this is never circulated again." On January 10, YouTube announced it was removing Paul's channels from Google Preferred , its preferred ad program, and New World Order , the sequel to his YouTube film The Thinning , was placed on hold, with the airing of Logan Paul VS. being halted as well. He was also cut from season 4 of the YouTube Red series Foursome and the role of Alec Fixler
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#17327975526988424-585: A wider array of products, regardless of relevance to their genre of content. Influencers can also expand their source of revenue by creating their own products or merchandise to sell. By doing this, and by using their platform to promote their products to an established audience, influencers can earn money by developing their own reputable brands. Bloggers can feature sponsored posts in social media to make profits. For instance, fashion blogger Chiara Ferragni started as an online blogger, and then gained millions of followers on Instagram. She later created her brand,
8586-524: A win for KSI via split decision , with two judges scoring the fight 57–54 and 56–55 for KSI, and one judge scoring it 56–55 in favor of Paul. On December 6, 2020, it was announced that Paul would face former five-division world champion Floyd Mayweather Jr. in an exhibition bout on February 20, 2021. The fight was postponed, and took place on June 6, 2021, at Hard Rock Stadium in Miami Gardens, Florida . On May 6, 2021, Mayweather and Paul met for
8748-482: A year to be eligible. A micro-celebrity, also known as a micro-influencer, is a person famous within a niche group of users on a social media platform. Micro-celebrities often present themselves as public figures. The concept of the micro-celebrity was originally developed by Theresa Senft and P. A. Poitier in their 2008 book, Camgirls: Celebrity and Community in the Age of Social Networks . According to Senft and Poitier,
8910-496: Is a URL shortening service created by Twitter. It is only available for links posted to Twitter and not available for general use. All links posted to Twitter use a t.co wrapper. Twitter intended the service to protect users from malicious sites, and to use it to track clicks on links within tweets. Twitter had previously used the services of third parties TinyURL and bit.ly . In June 2011, Twitter announced its own integrated photo-sharing service that enables users to upload
9072-579: Is a social audio feature that enables users to host or participate in a live-audio virtual environment called space for conversation. A maximum of 13 people are allowed onstage. The feature was initially limited to users with at least 600 followers, but since October 2021, any Twitter user can create a Space. In March 2020, Twitter began to test a stories feature known as "fleets" in some markets, which officially launched on November 17, 2020. Fleets could contain text and media, are only accessible for 24 hours after they are posted, and are accessed within
9234-576: Is a comparable Chinese version; Chinese social media platforms, however, generate revenue differently. The greatest difference between Chinese internet celebrities and their Western counterparts is that the profits generated by Chinese celebrities can be immense. Unlike YouTube, which takes 45% of advertising revenue, Sina Weibo, one of the largest Chinese social media platforms, is not involved in advertising, which allows internet celebrities to be more independent. The monthly income of Chinese influencers can exceed CN¥10 million ( US$ 1.5 million ). In Japan ,
9396-562: Is a form of ostracism where an individual is excluded from social or professional circles because of certain past or present actions or allegations. The act may occur on social media platforms or in person. Cancel culture is a common term among internet celebrities where they may lose their source of income, fans, or reputation because of their controversial actions. For example, Beauty Guru YouTuber Jeffree Star has faced many allegations of misconduct in his career, which include cyberbullying and vocally expressing racist remarks. On July 10, 2020,
9558-544: Is comparable to the US$ 21 million made by Fan Bingbing (范冰冰), a top Chinese actress. Li Ziqi (李子柒), a celebrity food blogger with more than 16 million followers on Weibo, has inspired many bloggers to post similar content on traditional Chinese cooking and crafts. Censorship in China has created an independent social media ecosystem that has become successful in its own way. For every Western social media platform, there
9720-420: Is left highly unregulated by existing legislation. This became a prevalent concern when users on social media platforms were finding it difficult to distinguish any differences between advertisements and sponsorships with personal posts. This was evident with the mismanagement of Fyre Festival , where numerous Instagram influencers were sanctioned for their lack of transparency. This led to a massive backlash from
9882-475: Is small or wide. A scholarly article published from Thammasat University in Thailand explains that the younger generation is becoming more attracted to the path of fame compared to the typical intellectual development and financial security route. The appearance of the ease and simplicity of the life of internet celebrities obstructs the reality of what this life often really entails. Seeing influencers display
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#173279755269810044-696: Is the fourth most-subscribed non-corporation YouTuber. Every minute, 300 hours of videos are uploaded to YouTube, and 5 billion videos are watched every day. In August 2014, Variety wrote that YouTubers are more popular than mainstream celebrities among U.S. teens. Advertisers, in an effort to reach teenagers and millennials who do not watch regular television and movies, have started contacting YouTubers and other internet celebrities. YouTube's AdSense program enables creators to earn money from advertisements. AdSense has certain requirements—a YouTuber must have more than 1,000 subscribers, live in an eligible country, and have more than 4,000 hours of watch time within
10206-647: Is used by 24% of all online US adults. It was equally popular with men and women (24% and 25% of online Americans respectively), but more popular with younger generations (36% of 18–29-year olds). A 2019 survey conducted by the Pew Foundation found that Twitter users are three times as likely to be younger than 50 years old, with the median age of adult U.S. users being 40. The survey found that 10% of users who are most active on Twitter are responsible for 80% of all tweets. San Antonio -based market-research firm Pear Analytics analyzed 2,000 tweets (originating from
10368-781: The Fox TV series Weird Loners , where he appeared in the role of the Paul Twins. He starred in two episodes of the Freeform series Stitchers . In 2016, he starred in the YouTube Red movie The Thinning opposite Peyton List . In early 2016, Paul trained with drama coaches and the comedy troupes The Groundlings and Upright Citizens Brigade . Paul wrote the screenplay for an adult comedy, Airplane Mode , which has been described as " American Pie for Gen Z ", and by Paul himself as " Expendables with Internet stars". The film
10530-511: The Impaulsive podcast since November 2018, which has over four million YouTube subscribers. As a wrestler, he is signed to WWE , where he performs on a part-time basis and is a former WWE United States Champion . Paul gained a following in 2013, posting sketches on the now-defunct video-sharing application Vine . He registered his first YouTube channel, TheOfficialLoganPaul, on October 18, 2013, where he started posting regularly following
10692-486: The Internet and the World Wide Web became widely available, leading to the creation of numerous websites dedicated to shared interests. These forums allowed users to seek advice and help from experienced individuals in their field, increasing the availability of information beyond mainstream print media and corporate websites . Dedicated social media platforms emerged from these developments, providing users with
10854-621: The Republican and Democratic conventions during the U.S. presidential campaign , and winning a bid for non-exclusive streaming rights to ten NFL games in 2016. During an event in New York in May 2017, Twitter announced that it planned to construct a 24-hour streaming video channel hosted within the service, featuring content from various partners. Twitter announced a number of new and expanded partnerships for its streaming video services at
11016-654: The Royal Rumble , which was won by Kevin Owens . During the match at the Royal Rumble on January 27, 2024, Austin Theory and Grayson Waller gave Paul brass knuckles to use on Owens, only for Owens to use them on Paul instead. However, the referee caught Owens with the brass knuckles in his hand, giving Paul the victory by disqualification to retain the title. On the February 16 episode of SmackDown, Paul defeated The Miz in his first televised match in WWE to qualify for
11178-494: The WWE Championship and WWE Universal Championship being held and defended together). Paul was unsuccessful in defeating Reigns, despite interference from his Impaulsive entourage and his brother Jake, marking his first loss in WWE in what was only his third match. The match against Reigns received universal acclaim, with critics highly praising Paul's wrestling skills. It was initially reported that Paul had suffered
11340-620: The "Breakout of the Year" Webby Award . In February 2010, Twitter users were sending 50 million tweets per day. By March 2010, the company recorded over 70,000 registered applications. In June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second, according to Twitter. As noted on Compete.com , Twitter moved up to the third-highest-ranking social networking site in January 2009 from its previous rank of twenty-second. From September through October 2010,
11502-517: The "Twitter Lists" feature was added, making it possible for users to follow a curated list of accounts all at once, rather than following individual users. Currently, lists can be set to either public or private. Public lists may be recommended to users via the general Lists interface and appear in search results. If a user follows a public list, it will appear in the "View Lists" section of their profile, so that other users may quickly find it and follow it as well. Private lists can only be followed if
11664-473: The "ambassador" to his upcoming Baywatch feature film. On November 23, 2017, Paul released his new single, "No Handlebars", a track that draws heavily on an interpolated sample of the song " Handlebars " by the American alternative hip hop group Flobots . The song was heavily criticized for its perceived sexual objectification of women, including a scene in its music video where Paul rides several women like
11826-531: The 10th most downloaded mobile app of the decade, from 2010 to 2019. On March 21, 2012, Twitter celebrated its sixth birthday by announcing that it had 140 million users, a 40% rise from September 2011, who were sending 340 million tweets per day. On June 5, 2012, a modified logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter. On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users . In September 2013,
11988-529: The Buy button, where order fulfillment was handed from within Twitter, these cards are external links to online storefronts from which the products may be purchased. In March 2022, Twitter expanded the test to allow companies to showcase up to 50 products on their profiles. In November 2021, Twitter introduced support for "shoppable" live streams, in which brands can hold streaming events that similarly display banners and pages highlighting products that are featured in
12150-555: The Chiara Ferragni Collection. Like many other Instagram celebrities, Ferragni started by charging money per post for promoting brands. She earns revenue from promotional Instagram posts and the sale of her own products. In 2020, a report by venture-capital firm SignalFire stated that the economy spawned by internet creators was the "fastest-growing type of small business". Despite the recent emergence of influencer culture, influencer marketing and advertising it
12312-506: The Chinese version of Internet stardom. The wanghong economy is a Chinese digital economy based on influencer marketing in social media. Some wanghong celebrities generate profits via retail or e-commerce , through attracting the attention of their followers. Internet celebrities have become a popular phenomenon in China. For example, Sister Furong ( Fúróng Jiějiě, 芙蓉姐姐) received worldwide notoriety and fame for her self-promotion efforts through online posts. According to CBN Data,
12474-531: The Former CEO and founder of the agency Mediakix, previously spoke with Business Insider and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden. By the 2010s, the term "influencer" described digital content creators with a large following, distinctive brand persona, and a patterned relationship with commercial sponsors. Consumers often mistakenly view celebrities as reliable, leading to trust and confidence in
12636-536: The LaBrant Family and The Bucket List Family share their children, life experiences, and travels with their followers. Individuals such as MrBeast and David Dobrik post content about their lifestyle and host challenges and giveaways. Although multiple studies offer slightly differing views, internet celebrities, or influencers, can be broken into five or six different categories: Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. YouTube has risen as one of
12798-499: The October 20, 2023, episode of SmackDown , Mysterio accepted Paul's challenge for a title match at Crown Jewel . At the event on November 4, Paul won the United States Championship after using brass knuckles on Mysterio, thus winning his first WWE championship. Paul made his first appearance as champion on the December 1 episode of SmackDown , where he announced a tournament to determine his first challenger at
12960-551: The Pear Analytics survey by arguing that what the Pear researchers labeled "pointless babble" is better characterized as " social grooming " or "peripheral awareness" (which she justifies as persons "want[ing] to know what the people around them are thinking and doing and feeling, even when co-presence isn't viable"). Similarly, a survey of Twitter users found that a more specific social role of passing along messages that include
13122-473: The Twitter app; Twitter announced it would start implementing advertising into fleets in June 2021. Fleets were removed in August 2021; Twitter had intended for fleets to encourage more users to tweet regularly, but instead they were generally used by already-active users. Twitter introduced its "trends" feature in mid-2008, an algorithmic lists of trending topics among users. A word or phrase mentioned can become "trending topic" based on an algorithm. Because
13284-401: The Twitter website, compatible external applications (such as for smartphones ), or by Short Message Service (SMS) available in certain countries. Users may subscribe to other users' posts—this is known as "following" and subscribers are known as "followers" or "tweeps", a portmanteau of Twitter and peeps. Individual posts can be forwarded by other users to their own feed, a process known as
13446-517: The United States and in English) over a two-week period in August 2009 from 11:00 am to 5:00 pm (CST) and separated them into six categories. Pointless babble made up 40%, with 38% being conversational. Pass-along value had 9%, self-promotion 6% with spam and news each making 4%. Despite Jack Dorsey's own open contention that a message on Twitter is "a short burst of inconsequential information", social networking researcher danah boyd responded to
13608-454: The ability to attach poll questions to tweets. Polls are open for up to 7 days, and voters are not personally identified. In Twitter's early years, users could communicate with Twitter using SMS. Twitter discontinued this feature in most countries in April 2023, after hackers had exposed vulnerabilities in the feature. In 2016, Twitter began to place a larger focus on live streaming video programming, hosting various events including streams of
13770-623: The ability to create profiles and connect with others. SixDegrees.com pioneered this concept in 1997. Additionally, websites supporting blogging emerged around the same time, allowing users to publish long-form articles and stories. Since then forums, social media and blogging have transformed into integral components of communication, social interaction, business and journalism. Popular social media platforms include Facebook , Instagram , YouTube , Reddit , Twitch , Snapchat , TikTok , Twitter , Discord , Viber , WeChat , and WhatsApp . The origins of online influencing can be traced back to
13932-497: The according button on a tweet's page. Twitter allows users to update their profile via their mobile phones either by text messaging or by apps released for certain smartphones and tablets. Twitter announced in a tweet on September 1, 2022, that the ability to edit a tweet was being tested for select users. Eventually, all Twitter Blue subscribers would be able to use the feature. Users can group posts together by topic or type by use of hashtags – words or phrases prefixed with
14094-429: The appearance of authenticity through harnessing the emotions of her audience. In Lueck's (2012) study they find that 60% of her Facebook advertising contains an "embedded emotional/transformational story". Her social media posts blur the boundaries between commercial promotion and personal storytelling, making it more difficult for followers to distinguish between authentic messages and promotional material. This motivates
14256-411: The biggest platforms for launching internet celebrities. YouTube creators (known as YouTubers ), regardless of the genres or types of videos they make, have created an industry that can generate revenue from video views and online popularity. For example, Swedish internet celebrity PewDiePie uploads gaming and comedy videos on YouTube. As of October 2024 , he has around 110 million subscribers and
14418-514: The city with other Vine stars. Paul rose to fame as a member on the Internet video sharing service Vine. In February 2014, he had over 3.1 million followers on various social media platforms. By April 2014, he had attained 105,000 Twitter followers, 361,000 Instagram followers, 31,000 likes on his Facebook page and about 150,000 subscribers to his YouTube channel. A YouTube compilation video of his Vine work garnered more than four million views
14580-725: The closure of the Vine app. He later created the Logan Paul Vlogs channel on August 29, 2015, which has since become his most-subscribed YouTube channel. As of August 2023, the channel has received 23.6 million subscribers and almost 6 billion views. As an actor, Paul's television and film work includes guest appearances on Law & Order: Special Victims Unit and Bizaardvark , and roles in films The Thinning (2016) and The Thinning: New World Order (2018). He has also explored other avenues; he released his debut single "2016" in 2016, and fought English media personality KSI in
14742-405: The clothes or accessories they sell, or giving makeup or fashion tips. They serve as key opinion leaders for their followers, who either aspire to be like them or look up to them. Zhang Dayi (张大奕)—one of China's best-known wanghong according to BBC News , with 4.9 million followers on Sina Weibo —has an online shop on Taobao, reportedly earning CN¥300 million ( US$ 46 million ) per year. This
14904-399: The company began rolling out "New Twitter", an entirely revamped edition of twitter.com. Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites, including YouTube and Flickr , and a complete overhaul of the interface. In 2019, Twitter was announced to be
15066-476: The company opened applications for its premium subscription options called Super Follows. This lets eligible accounts charge $ 2.99, $ 4.99 or $ 9.99 per month to subscribe to the account. The launch only generated about $ 6,000 in its first two weeks. In 2023, the Super Follows feature was rebranded as simply "subscriptions", allowing users to publish exclusive long-form posts and videos for their subscribers;
15228-605: The company's data showed that 200 million users sent over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices. In April 2014, Twitter underwent a redesign that made the site resemble Facebook somewhat, with a profile picture and biography in a column left to the timeline, and a full-width header image with parallax scrolling effect. Late in 2015, it became apparent that growth had slowed, according to Fortune, Business Insider, Marketing Land and other news websites including Quartz (in 2016). In 2019, Twitter released another redesign of its user interface. By
15390-582: The concept of the micro-celebrity "is best understood as a new style of online performance that involves people 'amping up' their popularity over the Web using technologies like video, blogs and social networking sites". A micro-celebrity is also known as "a form of identity linked almost exclusively to the internet, characterizing a process by which people express, create and share their identities online". However, micro-celebrities differ from more traditional forms of celebrities associated with Hollywood stars because
15552-444: The controversy, the largest of which received more than 720,000 signatures as of February 9, 2018. As a result of the backlash, Paul removed the video from his YouTube channel, following up with a written apology on Twitter on January 1, 2018. The following day, on January 2, a subsequent video apology was released to YouTube in which Paul admitted to making "a severe and continuous lapse in [his] judgement" and described his behavior as
15714-410: The creator shares a specific link to their list. Lists add a separate tab to the Twitter interface with the title of the list, such as "News" or "Economics". In October 2015, Twitter introduced "Moments"—a feature that allows users to curate tweets from other users into a larger collection. Twitter initially intended the feature to be used by its in-house editorial team and other partners; they populated
15876-488: The criteria for being banned from the platform. In the wake of the controversy regarding the suicide video, Maverick Apparel, a brand for juniors and children, threatened Paul with legal action for giving his clothing line a similar name ("Maverick by Logan Paul"), believing shoppers are confusing their line with Paul's, resulting in a deep decline in sales. On February 9, 2018, YouTube suspended all advertising on Paul's channels due to his "pattern of behavior", referring to
16038-554: The early 2010s, and have risen in popularity in the 2020s. The first virtual Youtuber was Ami Yamato, who debuted on May 18, 2011; the first VTuber who had used the phrase "virtual Youtuber" is Kizuna AI , who began entertaining in 2016. The appeal of VTubers is similar to a real person, except the entertainer may choose to remain anonymous through their VTuber persona. The 2D anime virtual avatars appealed to many Japanese fans and popularity began to spread internationally. In October 2021, there has been reported to be 16,000 VTubers around
16200-400: The emergence of digital blogs and platforms in the early 2000s. Nevertheless recent studies demonstrate that Instagram, an application with more than one billion users, harbors the majority of the influencer demographic. These individuals are sometimes referred to as "Instagrammers" or "Instafamous." A crucial aspect of influencing lies in their association with sponsors. The 2015 debut of Vamp,
16362-576: The event, Paul and Miz defeated the Mysterios; however, after the match, Miz attacked Paul, turning Paul face . On June 30, 2022, Paul signed a multi-event contract with WWE. Following this, Paul wanted to avenge the attack from Miz at WrestleMania and subsequently defeated him at SummerSlam . Paul then challenged Roman Reigns on the September 16 episode of SmackDown , and the two faced each other at Crown Jewel on November 5 for Reigns' Undisputed WWE Universal Championship (the umbrella term for both
16524-501: The event, after Owens defeated Zayn, Paul celebrated with Owens before being hit with the Stunner by Owens. On the September 3 episode of SmackDown , Paul returned to WWE as Happy Corbin 's special guest on '"The KO Show'", where Paul helped Corbin attack Owens. On the February 21, 2022, episode of Raw , it was revealed that Paul was The Miz 's tag team partner to take on Rey Mysterio and Dominik Mysterio at WrestleMania 38 . At
16686-541: The event, including Bloomberg , BuzzFeed , Cheddar , IMG Fashion , Live Nation Entertainment , Major League Baseball , MTV and BET , NFL Network , the PGA Tour , The Players' Tribune , Ben Silverman and Howard T. Owens ' Propagate, The Verge , Stadium and the WNBA . as of the first quarter of 2017 , Twitter had over 200 content partners, who streamed over 800 hours of video over 450 events. Twitter Spaces
16848-465: The fight, saying: "I'm going to go home thinking, 'Did Floyd let me survive? ' " Mayweather later stated that he did hold back saying "If it was a real fight, it would've been a blowout in the first round." On July 28, 2023, it was announced that Paul and KSI would both headline MF & DAZN: X Series 10 – The Prime Card on October 14 at Manchester Arena in Manchester , England. On 31 July, it
17010-509: The first influencer marketing network. Murphy succeeded Blogstar with PayPerPost, which was introduced in 2006. This platform compensated significant posters on prominent forums and social media platforms for every post made about a corporate product. Payment rates were determined by the influencer's status. Though very popular, PayPerPost, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have. With
17172-455: The first time at a press conference at Hard Rock Stadium, where the latter's brother, Jake Paul , became involved in an angry brawl with Mayweather when he removed Mayweather's hat from his head. A visibly irate Mayweather was captured on video saying, "I'll kill you motherfucker! Are you crazy? I'll fuck you up, motherfucker. I don't play motherfucking games. I'll fuck you up." The bout consisted of constant clinching initiated by Paul and went
17334-453: The first week it was posted. In 2015 he was ranked as the 10th most influential figure on Vine, with his six-second videos earning him hundreds of thousands of dollars in advertising revenue. By that October, his Facebook videos alone had more than 300 million views. Logan refers to his following as the "Logang", a portmanteau of "Logan" and " gang ". In early 2015, Paul appeared on Law & Order: Special Victims Unit . He also appeared on
17496-599: The followers to engage in particular purchasing behaviours which reflects her parasocial influence. Twitter Twitter , officially known as X since July 2023, is a social networking service . It is one of the world's largest social media platforms and one of the most-visited websites . Users can share short text messages, images, and videos in short posts commonly known as " tweets " or " retweets " (officially "post" or "repost") and like other users' content. The platform also includes direct messaging , video and audio calling, bookmarks, lists, communities,
17658-551: The full distance to the sound of boos from the crowd, with no winner being announced. Mayweather's superior boxing was reflected by the CompuBox punch stats, with Mayweather having landed 43 punches of 107 thrown (40.2%), compared to Paul's 28 landed of 217 thrown (12.9%). In his post-fight interview, Mayweather praised his opponent, saying: "He's better than I thought he was ... he's a tough, rough competitor." Paul appeared to harbor some doubt about how seriously Mayweather had taken
17820-767: The highlights of their lives has shown to produce some unintended effects on fans. Those who closely follow the lives of internet celebrities are more likely to develop psychological difficulties such as anxiety, depression, and dissociation. Although many internet celebrities appreciate the support and loyalty of their viewers and fans, the dedication to their lives can sometimes be intense. Fans may develop extreme behaviors or attitudes towards their favorite celebrities that can be identified as obsessive or may sometimes result to criminal behavior. The younger crowd are also being impacted through seeing their internet celebrities on different social media platforms. The Journal of Behavioral Addictions published by Akademiai Kiado evaluates
17982-408: The idea of an individual using an SMS service to communicate to a small group in 2006. The original project code name for the service was twttr , an idea that Williams later ascribed to Noah Glass , inspired by Flickr and the five-character length of American SMS short codes . The decision was also partly due to the fact that the domain twitter.com was already in use, and it was six months after
18144-400: The ideal platform for personal branding. Depending on their rise to fame, internet celebrities may reach their audiences in different ways. Some people write journals or blogs, some make YouTube or TikTok videos, others post frequently on Instagram or Twitter (X). The Internet has made fame accessible to and attainable for the general public. In some cases, people might rise to fame through
18306-505: The influencer themselves. The intention is that their followers, who relate or look up to certain influencers, will be more inclined to purchase an item because their favorite "Internet celebrity" recommended it. Internet celebrities typically promote a lifestyle of beauty and luxury fashion and foster consumer–brand relationships, while selling their own lines of merchandise. "Digital Branding: A Comprehensive Step-by-Step Guide to Strategy, Tactics, Tools, and Metrics" by David Rowles explains
18468-448: The investors and shareholders. Williams fired Glass, who was silent about his part in Twitter's startup until 2011. Twitter spun off into its own company in April 2007. The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000. The company experienced rapid initial growth thereafter. In 2009, Twitter won
18630-399: The labor of young individuals without providing remuneration. The Blogstar Network was established in 2004 by Ted Murphy of MindComet. Bloggers were encouraged to join an email list and receive remunerated offers from corporations in exchange for creating specific posts. For instance, bloggers were compensated for writing reviews of fast-food meals on their blogs. Blogstar is widely regarded as
18792-427: The latter change has yet to occur). Effective April 21, 2023, Twitter requires companies to participate in the verified organizations program to purchase advertising on the platform, although companies that spend at least $ 1,000 on advertising per-month automatically receive membership in the program at no additional cost. From April 25, 2023, verified users are now prioritized in replies to tweets. In June 2021,
18954-479: The launch of twttr that the crew purchased the domain and changed the name of the service to Twitter . Work on the project started in February 2006. The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees. The full version was introduced publicly on July 15, 2006. In October 2006, Biz Stone , Evan Williams , Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo from
19116-412: The lawsuit was filed in response to him asking Paul for a new investigation into Liquid Marketplace, a company co-owned by Paul and being accused of multi-layered fraud by Canadian authorities. Paul was criticised in January 2023 when his former pet pig, named "Pearl", was found abandoned by The Gentle Barn Sanctuary in California, USA. Rescuers said she was "lucky to be alive" after being diagnosed with
19278-890: The line. After Paul mocked Rhodes, he signed the contract, confirming that the match would only be for Rhodes' title. At the event on May 25, Paul failed to win the title from Rhodes after interference from special guest ring announcer Ibrahim Al Hajjaj. At SummerSlam on August 3, Paul lost the US title to LA Knight , ending his reign at 273 days. In October 2015, Paul lived in the same apartment complex on Hollywood and Vine in Hollywood, California as other social media celebrities including Amanda Cerny , Juanpa Zurita , and Andrew Bachelor , with his roommates Mark Dohner and Evan Eckenrode . This proximity facilitated various collaborations on their respective videos. In October 2017, Paul and Eckenrode relocated to an estate in Encino, California . In
19440-420: The makeup brand Morphe cut ties and ceased all makeup collaborations with Jeffree Star because his problematic past had resurfaced. The year before that, Kuwaiti celebrity Sondos Alqattan was "cancelled" for criticising Filipinos. As a result of this, some brands cut ties with her. Meetups are often a way internet celebrities interact with fans in real life. Occasionally, an internet celebrity might organize
19602-415: The meetup resulted in chaos. Alternatively, events can be organized at a venue with security personnel. VidCon is an annual organized video conference designed for people interested in online videos. It invites internet content creators to participate in events for paying fans, such as performances, panels, and meet-and-greets. Internet celebrities can draw in a devoted crowd of fans whether their reach
19764-489: The men's Elimination Chamber match at Elimination Chamber: Perth . At the event, he was eliminated by Randy Orton but later returned to hit him with brass knuckles, costing him the match. On Night 2 of WrestleMania XL , Paul successfully defended the United States Championship against Randy Orton and Kevin Owens in a triple threat match after an assist by IShowSpeed . On the May 10 episode of SmackDown, SmackDown General Manager Nick Aldis announced that Paul would be
19926-536: The men's Money in the Bank ladder match , which took place at the namesake event . During the match, in which Paul was unsuccessful at winning, he and Ricochet would botch a Spanish fly from the top rope. This led to a match at SummerSlam , where Paul defeated Ricochet after using brass knuckles . On October 14, 2023, after defeating Dillon Danis in a boxing match at MF & DAZN: X Series 10 – The Prime Card , Paul called out United States Champion Rey Mysterio. On
20088-410: The methods online influencers employ to increase their audience and brand visibility. Digital branding encompasses all online experiences and necessitates value provision." It is suggested that users are already familiar with the lives of their influencers as devoted followers. This makes it easy for them to promote companies as their followers feel as though they know the celebrities they follow, despite
20250-432: The middle of Hurricane Ernesto , and instead of Paul turning up at his gym for the interview, a lookalike came instead. Leading up to the 2024 presidential election , former President and President-elect Donald Trump appeared on the Impaulsive podcast for a 45-minute interview with Paul. On February 3, 2018, following his white collar amateur boxing match with Joe Weller, British YouTuber KSI challenged Paul to
20412-483: The next opponent against Undisputed WWE Champion Cody Rhodes and a Champion vs. Champion match was scheduled for King and Queen of the Ring . On the following episode, during the contract signing for the match, the contract stated that the match would be for both titles. However, when Paul was about to sign the contract, he tore it up, before bringing out his own contract, which stated that only Rhodes' title would be on
20574-472: The person's handle, would no longer count; a user photo post used to count for around 24 characters. In 2017, Twitter handles were similarly excluded. The same year, Twitter doubled its historical 140-character-limitation to 280. Under the new limit, glyphs are counted as a variable number of characters, depending upon the script they are from. In 2023, Twitter announced that Twitter Blue users could create posts with up to 4,000 characters in length. t.co
20736-482: The pivot in marketing was reportedly intended to help compete with Substack . In May 2021, Twitter began testing a Tip Jar feature on its iOS and Android clients. The feature allows users to send monetary tips to certain accounts, providing a financial incentive for content creators on the platform. The Tip Jar is optional and users can choose whether or not to enable tips for their account. On September 23, 2021, Twitter announced that it will allow users to tip users on
20898-404: The platform. Since his acquisition , the platform has been criticized for enabling the increased spread of disinformation and hate speech . Linda Yaccarino succeeded Musk as CEO on June 5, 2023, with Musk remaining as the chairman and the chief technology officer . In July 2023, Musk announced that Twitter would be rebranded to "X" and the bird logo would be retired, a process which
21060-420: The platform. Eligible users of Ticketed Spaces and Super Follows will be able to receive their earnings in the form of USD coin, a stablecoin whose value is that of the U.S. dollar. Users can also hold their earnings in crypto wallets, and then exchange them into other cryptocurrencies. From 2014 to 2017, Twitter offered a "Buy button" feature, allowing tweets to embed products that could be purchased from within
21222-472: The presentation. Daily user estimates vary as the company does not publish statistics on active accounts. A February 2009 Compete.com blog entry ranked Twitter as the third most used social network based on their count of 6 million unique monthly visitors and 55 million monthly visits. An April 2017 a statista.com blog entry ranked Twitter as the tenth most used social network based on their count of 319 million monthly visitors. Its global user base in 2017
21384-711: The products being promoted. A 2001 study from Rutgers University discovered that individuals were using "internet forums as influential sources of consumer information." The study proposes that consumers preferred internet forums and social media when making purchasing decisions over conventional advertising and print sources. An influencer's personality strongly impacts their audience's purchasing decision, with those who engage with their audience being more persuasive in encouraging product purchases. Companies today place great importance on feedback and comments received through social media platforms as consumers trust other consumers. Reviews are often relied on to persuade consumers to make
21546-776: The public, who felt the promotion of the event deliberately misled and confused target audiences. As a result, numerous advertising bodies sought to introduce strict regulations and guidelines around influencer marketing. This includes the AANA (Australian Associations of National Advertisers), who states that influencer advertising must be "clearly distinguishable". In August 2024, the Federal Trade Commission voted unanimously to ban marketers from using fake user reviews created by generative artificial intelligence chatbots (such as ChatGPT ) and influencers paying for bots to increase follower counts . Cancel culture
21708-448: The reality being different. Self-branding, also known as personal branding , describes the development of a public image for commercial gain or social or cultural capital. The rise of social media has been exploited by individuals seeking personal fame and product sales. Platforms such as Instagram , Twitch , Snapchat , VSCO , YouTube , and TikTok , are the most common social media outlets on which online influencers attempt to build
21870-418: The service through the iOS app store , the cost will be $ 10.99 a month as to offset the 30% revenue split that Apple takes. Twitter initially grandfathered users and entities that had gained verification due to their status as public figures, referring to them as "legacy verified accounts" that "may or may not be notable". On March 25, 2023, it was announced that "legacy" verification status would be removed;
22032-399: The service. In November 2023 a "Premium+" subscription was launched, with a higher monthly fee giving benefits such as the omission of adverts on For You and Following feeds. In November 2022, Musk announced plans to add account verification and the ability to upload longer audio and video to Twitter Blue. A previous perk offering advertising-free news articles from participating publishers
22194-415: The service. Users could also add their billing and shipping information directly to their accounts. The buy button's platform partners at launch included Stripe , Gumroad , Musictoday , and The Fancy . In July 2021, Twitter began testing a "Shop module" for iOS users in the United States, allowing accounts associated with brands to display a carousel of cards on their profiles showcasing products. Unlike
22356-700: The social network with bitcoin . The feature will be available for iOS users. Previously, users could tip with fiat currency using services such as Square's Cash App and PayPal's Venmo . Twitter will integrate the Strike bitcoin lightning wallet service. It was noted that at this current time, Twitter will not take a cut of any money sent through the tips feature. On August 27, 2021, Twitter rolled out Ticketed Spaces, which let Twitter Spaces hosts charge between $ 1 and $ 999 for access to their rooms. In April 2022, Twitter announced that it will partner with Stripe, Inc. for piloting cryptocurrency payouts for limited users in
22518-414: The song from YouTube. On December 31, 2017, Paul uploaded a vlog to his YouTube channel depicting the recently deceased corpse of a man who had died by hanging himself in Aokigahara at the base of Mount Fuji in Japan, known as the "suicide forest" due to its infamy as a suicide site . Initially intended to be part three of his "Tokyo Adventures" series, Paul and his group had planned to camp in
22680-639: The start of 2019 , Twitter had more than 330 million monthly active users. Twitter then experienced considerable growth during the COVID-19 pandemic in 2020. The platform also was increasingly used for misinformation related to the pandemic . Twitter started marking tweets which contained misleading information, and adding links to fact-checks. In 2021, Twitter began the research phase of Bluesky , an open source decentralized social media protocol where users can choose which algorithmic curation they want. The same year, Twitter also released Twitter Spaces,
22842-488: The state-level Ohio High School Athletic Association 2013 Division I Wrestling Individual Championships. By the time Paul began attending college, his YouTube channel had attained a modest following via the platform Vine . He majored in industrial engineering at Ohio University before dropping out in 2014 to pursue a career as a full-time social media entertainer in Los Angeles , moving into an apartment complex in
23004-577: The success of PayPerPost, the public became aware that there was a drive for corporate interests to influence what some people were posting to these sites. The platform also incentivized other firms to establish comparable programs. Despite concerns, marketing networks with influencers continued to grow throughout the 2000s and into the 2010s. The influencer marketing industry is expected to be worth up to $ 15 billion by 2022, up from as much as $ 8 billion in 2019, according to estimates from Business Insider Intelligence, which are based on Mediakix data. Evan Asano,
23166-552: The team. Paul disputed these allegations, threatened legal action against Coffeezilla, and later deleted his response video. In January 2023, Paul apologized and promised a $ 1.3 million refund for NFT holders. By February 2023, Paul faced a class-action lawsuit from investors. A refund program began in January 2024, where Paul offered refunds to those agreeing not to sue, and he also filed a counter-claim against co-defendants. In June 2024, Paul decided to sue Coffeezilla for defamation, despite his earlier apologies. Coffeezilla responded that
23328-464: The user had not directly followed) that the algorithm had "deemed relevant" to the users' past preferences. Twitter randomly chose 1% of users whose Home timelines displayed content in reverse-chronological order from users they directly followed. Twitter had mobile apps for iPhone , iPad , and Android . In April 2017, Twitter introduced Twitter Lite , a progressive web app designed for regions with unreliable and slow Internet connections, with
23490-411: The video in order to escape a movie deal he had with them where he would star in, write, and produce their film Airplane Mode . They also claimed that the video led to Google suspending their contract with them, leaving them $ 3 million in debt. In 2021, Paul competed on the fifth season of The Masked Singer as "Grandpa Monster". He was unmasked after his second appearance where one of his clues
23652-485: The woods, but in response to finding the corpse, decided to notify the authorities and cancel their plans. The video gained 6.3 million views within 24 hours of being uploaded. Paul's video depicting the corpse, which was censored , and his group's reactions to it, were criticized by celebrities and politicians. In addition, he was accused by other members of the YouTube community of being insensitive to suicide victims. He
23814-455: The world. VTubers function in a similar fashion to YouTubers and streamers , with some VTubers being music artists. These VTubers that were music artists or broadcast their musical talent would be dubbed "VSinger" (virtual singer). Agencies such as Hololive and VShojo , scout and hire these VTubers to aid in marketing and build popularity. Their trademark character being the VTuber avatar or
23976-406: Was 328 million. According to Musk, the platform had 500 million monthly active users in March 2023, 550 million in March 2024, and 600 million in May 2024. In 2009, Twitter was mainly used by older adults who might not have used other social sites before Twitter. According to comScore only 11% of Twitter's users were aged 12 to 17. According to a study by Sysomos in June 2009, women made up
24138-439: Was a foreshadowing of his boxing match against Floyd Mayweather Jr. In September 2021, Paul released an NFT -based game called CryptoZoo , which was mocked for using stock images and was poorly received. In December 2022, YouTuber Coffeezilla released a docuseries exposing the game's lack of functionality despite substantial funding. Criticisms included marketing towards children and pre-launch cryptocurrency purchases by
24300-642: Was also criticized for other misbehavior he was captured taking part in during the trip, including climbing onto a moving forklift truck at the Tsukiji fish market , removing his clothing on a crowded street and then proceeding to fight with one of his traveling companions, and throwing a giant Poké Ball at passing citizens, including an officer of the Tokyo Metropolitan Police Department . Several petitions were posted to Change.org urging YouTube to delete Paul's channel in light of
24462-421: Was announced that KSI would face professional boxer Tommy Fury ; on August 8, it was announced that Paul would face American mixed martial artist Dillon Danis . Danis repeatedly shared pictures of Paul's fiancee Nina Agdal with other men and sometimes partially or fully nude during the build-up to the fight, and he was served with a lawsuit as a result. The bout ended in the sixth round when Danis attempted
24624-504: Was available (Germany, Canada, the United Kingdom, Japan, France, and Spain) and examined tweets "from major political groups and politicians". Researchers used the 2019 Chapel Hill Expert Survey (CHESDATA) to position parties on political ideology within each country. The "machine learning algorithms", introduced by Twitter in 2016, personalized 99% of users' feeds by displaying tweets (even older tweets and retweets from accounts
24786-472: Was based in San Francisco, California, and had more than 25 offices around the world. A signature characteristic of the service initially was that posts were required to be brief. Posts were initially limited to 140 characters, which was changed to 280 characters in 2017. The limitation was removed for subscribed accounts in 2023. The majority of tweets are produced by a minority of users. In 2020, it
24948-663: Was born in Westlake, Ohio , on April 1, 1995, to Pamela Ann Stepnick ( née Meredith) and realtor Gregory Allan Paul. He claims Irish, Welsh, Jewish, French and German ancestry. He was raised in Westlake with his younger brother Jake (born 1997), who is also a media personality. Paul began creating videos for a YouTube channel called Zoosh when he was 10 years old. He attended Westlake High School , being named The Plain Dealer 's All-Star football linebacker in 2012, and qualifying for
25110-521: Was completed by May 2024. Since Musk's takeover, data from app-tracking firms has shown that global usage of Twitter has declined by approximately 15%, compared to a decline of 5–10% in some other social media sites. The platform has disputed that usage has dropped at all, with Musk saying that membership had grown to 600 million users as of a May 2024 tweet. By October 2024, the platform was estimated to have lost about 80 percent of its value since Musk acquired it. Jack Dorsey claims to have introduced
25272-406: Was dropped, but Musk stated that Twitter did want to work with publishers on a similar " paywall bypass" perk. Musk had pushed for a more expensive version of Twitter Blue following his takeover, arguing that it would be needed to offset a decline in advertising revenue. Twitter states that paid verification is required to help reduce fraudulent accounts. The verification marker was included in
25434-479: Was estimated that approximately 48 million accounts (15% of all accounts) were run by internet bots rather than humans. The service is owned by the American company X Corp. , which was established to succeed the prior owner Twitter, Inc. in March 2023 following the October 2022 acquisition of Twitter by Elon Musk for US$ 44 billion. Musk stated that his goal with the acquisition was to promote free speech on
25596-519: Was not eligible to be on YouTube's trending tab. On November 20, 2018, the first episode of Paul's Impaulsive podcast was aired. In January 2019, Paul remarked on the podcast, "What is it, male-only March? We're gonna attempt to go gay for just one month." He received widespread criticism for implying that being gay is a choice, with LGBTQ+ organization GLAAD responding to Paul's statement on Twitter, writing, "That's not how it works, Logan Paul." In March 2019, Paul released what has been described as
25758-566: Was originally planned to be released in 2017, but was eventually released on August 2, 2019, after being delayed. He was also involved in a number of advertising campaigns, including for Hanes , PepsiCo , and HBO . In 2016, Comcast purchased a short form digital TV series from Paul called Logan Paul VS . In February 2017, Dwayne Johnson released a YouTube video entitled "Logan Paul has been cut from, like, all of The Rock's movies", in which he informs Paul that he has been cut from all of Johnson's films, and subsequently consoles him by making him
25920-848: Was photographed making out in Hawaii on a break from filming their movie, Valley Girl , in July 2017. The two officially broke up in October 2018. Paul and Josie Canseco started dating in January 2020 and broke up in November 2020. Besides, Logan was romantically linked with America’s Next Top Model contestant Jessica Serfaty in 2015, influencer Alissa Violet in 2017, actress and model Olga Safari from late 2017 to early 2018, and actress Corinna Kopf in 2019. In 2022, Paul began dating Danish model Nina Agdal . In July 2023, he proposed to Agdal at Lake Como in Italy, and they subsequently announced their engagement on Instagram . In April 2024, Paul announced that he and Agdal were expecting their first child,
26082-598: Was succeeded by Linda Yaccarino . In a move that, despite Yaccarino's accession, was widely attributed to Musk, Twitter was rebranded to X on July 23, 2023, and its domain name changed from twitter.com to x.com on May 17, 2024. X is one of the top social media platforms and the fifth-most-visited website in the world as of June 2024. Users can share posts containing text messages, images, and videos and interact with other users' content through likes and reposts. X offers additional features such as direct messaging , video and audio calling, bookmarks, lists, communities,
26244-465: Was terminated. Metro-Goldwyn-Mayer postponed the release of the film Valley Girl , featuring Paul, following the controversies. On January 15, Paul was seen at LAX by reporters from TMZ . He said that he has learned a lot from his mistakes and believes he has been treated "fairly". When asked whether he deserves a second chance, Paul replied, "Everyone deserves second chances, bro." In response, he donated $ 1 million to suicide prevention agencies,
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