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51-484: The Liquid-Plumr products have a child-resistant closure that prevents leaking and potential harm. However, in 2016 Clorox issued a voluntary recall on products sold before March 21, 2016 due to failures with the child-resistant closure affecting about 5.4 million units with no injuries reported. Three months after Procter & Gamble acquired Clorox in 1957, the Federal Trade Commission sued under

102-544: A profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well, and in 1911

153-576: A billion dollars in net annual sales. Most of these brands – including Bounty, Crest, Always , and Tide – are global products available on several continents. In 2005, Procter & Gamble made a $ 57 billion deal to buy Gillette, which combined some of the world's top brands including, signature razors, Duracell batteries, Braun, and Oral-B brands. P&G's products are available in North America, Latin America, Europe,

204-597: A longform series deal with Stone Village Television in January 2020. In February 2020, P&G joined Imagine Documentaries' five project slate including Mars 2080 , the project closest to production. Crisco Crisco is an American brand of shortening that is produced by B&G Foods . Introduced in June 1911 by Procter & Gamble , it was the first shortening to be made entirely of vegetable oil , originally cottonseed oil . Additional products marketed under

255-552: A lubricant by gay men who engaged in fisting )] that discos and bars around the world took on the name, such as Crisco Disco in New York City, one of the premiere clubs during the 1970s and early 1980s." As a DJ booth, the club Crisco Disco constructed a giant, mock vintage can of Crisco. Crisco was prominently featured in pornographic films like Erotic Hands (1980), before specialized products became available. In 2013, Detroit -based artist Jerry Vile placed

306-589: A number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee , Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol ), Richardson-Vicks, Noxell ( Noxzema ), Shulton's Old Spice , Max Factor , the Iams Company, and Pantene , among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives , and subsequently sued Bankers Trust for fraud; this placed their management in

357-417: A product called Chux. Babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling . Amid the recent concerns parents have voiced on the ingredients in diapers, Pampers launched Pampers Pure collection in 2018, which is a "natural" diaper alternative. Procter & Gamble acquired

408-435: A reliable brand . Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. Crisco vegetable oil was introduced in 1960. In 1976, Procter & Gamble introduced sunflower oil under the trade name Puritan Oil, which was marketed as a lower- cholesterol alternative. In 1988, Puritan Oil was switched to 100% canola oil . In 2002, Procter & Gamble divested

459-601: A shortening much like the original Crisco. From January 24, 2007, all Crisco shortening products were reformulated to contain less than one gram of trans fat per serving; the separately marketed trans fat-free version introduced in 2004 was consequently discontinued. As of October 2022 , Crisco consists of a blend of soybean oil , fully hydrogenated palm oil , and palm oil. According to the product information label, one 12-g serving of Crisco contains 3.5 g of saturated fat , 0 g of trans fat, 6 g of polyunsaturated fat , and 2.5 g of monounsaturated fat . This reformulated Crisco

510-661: A statement made by William Gipson, P&G's chief global diversity officer. In November 2015, P&G was named the Careers in Africa Employer of Choice 2015 following a survey of over 13,000 African professionals from across the globe. P&G was also recognized as the most desirable FMCG business to work for in Africa. P&G was recognized as one of Forbes World's Most Reputable Companies in 2016, 2017, and 2023. As of 2015, 21 of P&G's brands have more than

561-477: Is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio , founded in 1837 by William Procter and James Gamble . It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before

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612-620: Is claimed to have the same cooking properties and flavor as the original version of the product. According to the FDA, "Food manufacturers are allowed to list amounts of trans fat with less than 0.5 gram (1/2 g) per serving as 0 (zero) on the Nutrition Facts panel." Some nutritionists argue that while the formula has been changed to remove the trans fatty acids, the fully hydrogenated oil used to replace them may not be good for health. Crisco and similar low-trans fat products are formed by

663-587: The Berlin Mills Company in Berlin, New Hampshire , filed his patents by 1914 (granted 1914 and 1916). Berlin Mills's vegetable shortening (later trademarked in 1915 as Kream Krisp) appeared on the market in 1914. Procter & Gamble became aware of the competition by February 1915. Burchenal contacted Berlin Mills claiming that they were infringing on P&G's patents and suggested they meet to discuss

714-650: The Clayton Act . After a decade of legal battles, the United States Supreme Court ordered P&G to divest itself of Clorox. Clorox became an independent company again on January 2, 1969 and in April 1969, Clorox pooled all its available cash and credit to buy Liquid-Plumr drain opener. This product article is a stub . You can help Misplaced Pages by expanding it . Procter %26 Gamble The Procter & Gamble Company ( P&G )

765-505: The Hallmark Channel in 2013. In 2013, PGP rebranded itself as Procter & Gamble Entertainment (PGE) with a new logo and an emphasis on multiple-platform entertainment production. P&G funded a six-episode series, Activate , on National Geographic in 2019 focusing on extreme poverty, inequality and sustainability in conjunction with not-for-profit Global Citizen and production company Radical Media. The company agreed to

816-644: The Thomas Hedley Co. , based in Newcastle upon Tyne , England. After this acquisition, Procter & Gamble had their UK Headquarters at Hedley House in Newcastle upon Tyne, until quite recently, when they moved to The Heights, Brooklands . Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946, Prell shampoo in 1947 and Joy,

867-481: The interesterification of a mixture of fully hydrogenated oils and partially hydrogenated oils. The composition of the resultant triglycerides is random, and may contain combinations of fatty acids not commonly found in nature. A recent study showed that interesterified fat increased volunteers' blood sugar by 20%, while simultaneously lowering the body's HDL cholesterol . While Kayser's patents were filed in 1910 and granted in 1915, Hugh Moore, chief chemist for

918-501: The 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas . In the television era, P&G sponsored and produced some twenty soap operas across six decades before the last of its shows ended in 2010. The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of

969-547: The Crisco (oil and shortening) brand, along with Jif peanut butter , in a spinoff to their stockholders ; the two brands then immediately merged with the J. M. Smucker Co. B&G Foods acquired the Crisco brand in December 2020. In April 2004, Smucker introduced "Crisco Zero Grams Trans Fat Per Serving All-Vegetable Shortening", which contained fully hydrogenated palm oil blended with liquid vegetable oils to yield

1020-417: The Crisco brand include a cooking spray , various olive oils , and other cooking oils, including canola , corn , peanut , sunflower , and blended oils . The process of the hydrogenation of organic substances in gas form was developed by Paul Sabatier in the late 19th century. Building on James Boyce 's 1890s work in the successful development of a consumable solid lard substitute, Cottolene , in

1071-477: The European Iams business to Spectrum Brands in December 2014. In August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65, which were producing 95% of the company's profits. In March 2015, the company divested its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy , part of a brand-restructuring operation. This deal

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1122-808: The Heart: The Ricky Bell Story , which was co-produced by The Landsburg Company , and they continued to produce the People's Choice Awards until the show was sold to E! channel in April 2017. In 2007, PGP teamed up with the now-defunct Cookie Jar Group to produce the Flash-animated children's series Will and Dewitt , which featured the character Dewitt, the mascot for the Pampers baby product line's former sub-brand, Kandoo. With Walmart, PGP sponsored Family Movie Night on broadcast networks in 2010–2011 and Walden Family Theater on

1173-482: The Middle East, Africa, Asia, Australia, and New Zealand. In 2018, P&G's fabric and home care division accounted for 32% of the company's total net sales, the highest of all its divisions. The division includes Downy , Gain , Tide , Febreze , and Dawn . According to Advertising Age , Procter & Gamble spent $ 4.3 billion advertising their various brands in the United States in 2015, making it

1224-414: The U.S., the liquid form of hydrogenation was perfected and patented by Wilhelm Normann in 1903. Joseph Crosfield and Sons acquired Normann's patent ostensibly for use in the production of soap. Their chief chemist , Edwin C. Kayser , was hired by Procter & Gamble's business manager, John Burchenal , and they patented two processes to hydrogenate cottonseed oil . Although their initial intent

1275-603: The US from the United Kingdom. They initially settled in Cincinnati, Ohio , and met when they married sisters Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837, Procter & Gamble was created. From 1858 to 1859, sales reached $ 1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War ,

1326-896: The acquisition of Gillette , forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell , Braun , and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission , with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight , and Gillette's Rembrandt toothpaste line to Johnson & Johnson . The deodorant brands Right Guard , Soft and Dri, and Dry Idea were sold to Dial Corporation . In 2001, Liquid Paper and Gillette's stationery division, Paper Mate , were sold to Newell Rubbermaid . The companies officially merged on October 1, 2005. In 2008, P&G branched into

1377-557: The acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($ 4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019. In November 2018, P&G unveiled a simpler corporate structure with six business units that will be effective from July 2019. In 2023, the company began optimizing its product offering. As part of this strategy, it plans to eliminate

1428-414: The board include: In May 2011, Fortune editor-at-large Patricia Sellers praised P&G's board diversity, as five of the company's 11 directors were female and had all been on Fortune 's annual Most Powerful Women list. In March 2011, Rajat Gupta resigned from the board after an SEC accusation of Galleon Group insider trading . In May 2013, Robert A. McDonald announced his retirement and

1479-488: The bottom 25% of SKUs , which contribute very little to absolute retail sales. According to other comparable companies, a similar share of SKUs represents between 2% and 2.5% of its turnover at a global level. For the fiscal year 2018, Procter & Gamble reported earnings of US$ 9.750 billion, with an annual revenue of US$ 66.832 billion, an increase of 2.7% over the previous fiscal cycle. The company's shares traded at over $ 86 per share in 2017, and its market capitalization

1530-431: The company announced the sale of 43 of its beauty brands to Coty , a beauty-product manufacturer, in a US$ 13 billion deal. It cited sluggish growth of its beauty division as the reason for the divestiture. The sale was completed on October 3, 2016. In February 2016, P&G completed the transfer of Duracell to Berkshire Hathaway through an exchange of shares. In December 2018, Procter & Gamble completed

1581-509: The company at 15th place of the "World's Most Admired Companies" list. Chief Executive magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders". In October 2008, P&G was named one of " Canada's Top 100 Employers " by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine . Later that month, P&G was also named one of Greater Toronto's Top Employers , which

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1632-414: The company began producing Crisco , a shortening made of vegetable oils rather than animal fats . Beginning in the 1880s, P&G advertised its wares in full-page advertisements in many general-interest magazines. By 1921, it had become a major international corporation with a diversified line of soaps, toiletries, and food products; in that year, its annual advertising budget reached $ 1 million. In

1683-511: The company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory . William Arnett Procter, William Procter's grandson, began

1734-520: The first liquid synthetic detergent in 1949. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride , known as Crest . Branching out once again in 1957, the company purchased paper mills from Charmin and began manufacturing toilet paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble began making Downy -branded fabric softener in 1960 and Bounce fabric softener sheets in 1972. From 1957 to 1968, Procter & Gamble owned Clorox ,

1785-402: The first radio serial dramas in the 1930s. As the company was known for Ivory soap, the serials became known as " soap operas ". With the rise of television in the 1950s and 1960s, most of the new serials were sponsored, produced and owned (20 series) by the company (including The Guiding Light , which had begun as a radio serial, and made the transition to television lasting 72 years). Though

1836-505: The food business in 2012 when it sold its Pringles snack food business to Kellogg's for $ 2.75 billion after the $ 2.35 billion deal with former suitor Diamond Foods fell short. The company had previously sold Jif peanut butter , Crisco shortening and oils, and Folgers coffee in separate transactions to fellow Ohio-based company Smucker's . In April 2014, the company sold its Iams pet food business in all markets excluding Europe to Mars, Inc. for $ 2.9 billion. It sold

1887-531: The issue. When this approach failed, P&G filed suit against Berlin Mills (see Berlin Mills Co. v. Procter & Gamble Co. , 254 U.S. 156 (1920), also known as Procter and Gamble vs. the Brown Company ). Procter and Gamble lost the suit, but they bought Kream Krisp in the mid-1920s. According to Drew Sawyer, in the 1970s, cans of Crisco were "...so synonymous with gay sex [(it was widely used as

1938-533: The last P&G-produced show, As the World Turns , left the air in 2010, The Young and the Restless , produced by Sony Pictures Television and broadcast on CBS, is still partially sponsored by Procter & Gamble; as of 2017, it is the only remaining daytime drama that is partially sponsored by Procter & Gamble. These past serials were produced by Procter & Gamble: Procter & Gamble also

1989-510: The leading American manufacturer of liquid bleach; however, the Federal Trade Commission challenged the acquisition, and the U.S. Supreme Court decided against P&G in April 1967. One of the most revolutionary products to come out on the market was the company's disposable Pampers diaper, first test-marketed in 1961, the same year Procter & Gamble came out with Head & Shoulders . Prior to this point, disposable diapers were not popular, although Johnson & Johnson had developed

2040-606: The record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray . P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another . On August 25, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $ 3.1 billion. P&G exited

2091-691: The remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley , the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate". In 2023, the company was ranked 55th in the Forbes Global 2000 . Jon Moeller is the president and CEO of P&G since 2021. Candlemaker William Procter , born in England, and soap maker James Gamble , born in Ireland , both emigrated to

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2142-482: The sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway , respectively, its product portfolio also included food , snacks , beverages , and batteries . P&G is incorporated in Ohio . In 2014, P&G recorded $ 83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on

2193-428: The syndicated comedy series Throb . In 1985, they produced a game-show pilot called The Buck Stops Here with Taft Entertainment Television in 1985, hosted by Jim Peck ; it was not picked up. Procter & Gamble Productions originally co-produced Dawson's Creek with Columbia TriStar Television but withdrew before the series premiere due to early press reviews. They also produced the 1991 TV movie A Triumph of

2244-558: The top advertiser in the country. Manufacturing operations are based in these countries: In the 2021 review of WIPO 's annual World Intellectual Property Indicators Procter & Gamble ranked ninth in the world, with 57 designs in industrial design registrations being published under the Hague System during 2020. This position is down on their previous sixth-place ranking for 65 industrial design registrations being published in 2019. Procter & Gamble produced and sponsored

2295-481: The unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, P&G again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra . Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. In January 2005, P&G announced

2346-602: Was announced by the Toronto Star newspaper. In October 2013, the company was named the fourth-most in-demand employer in the world according to analytic data sourced by LinkedIn. In August 2013, P&G was named the 14th-hardest company to interview for by Glassdoor. In November 2013, Glassdoor also named them as a top 25 company for career opportunities. In February 2014, Glassdoor placed P&G 34th on their annual Best Places to Work list. In November 2014, P&G came out publicly in support of same-sex marriage in

2397-458: Was replaced by A.G. Lafley , who returned as chairman, president, and CEO. Procter & Gamble is a member of the U.S. Global Leadership Coalition , a Washington, DC–based coalition of over 400 major companies and NGOs that advocates for a larger international affairs budget, which funds American diplomatic and development efforts abroad. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked

2448-399: Was the first company to produce and sponsor a prime-time serial, a 1965 spin-off of As the World Turns called Our Private World . In 1979, PGP produced Shirley , a prime-time NBC series starring Shirley Jones , which lasted 13 episodes. They also produced TBS ' first original comedy series, Down to Earth , which ran from 1984 to 1987 (110 episodes were produced). They also distributed

2499-574: Was the first health-related divestiture under the brand-restructuring operation. The deal included a fully paid-up license to the Vicks VapoSteam trademarks and the U.S. license of P&G's Vicks VapoPad trademarks for scent pads. Most Vicks VapoSteam and VapoPads are used in Vicks humidifiers, vaporizers and other health care devices already marketed by Helen of Troy. Later that same year in July,

2550-523: Was to completely harden oils for use as raw material for making soap, these processes ensured that the fat would remain solid at normal storage temperatures and could find use in the food industry. After rejecting the names "Krispo" and "Cryst" (the latter for its religious connotations ), Procter & Gamble called the product Crisco, a modification of the phrase "crystallized cottonseed oil". They used advertising techniques that encouraged consumers not to be concerned about ingredients but to trust in

2601-475: Was valued at over US$ 221.5 billion in October 2018. The company ranked No. 42 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. As of July 1, 2016 , the company structure has been categorized into ten categories and six selling and market organizations. As of March 2024 the board of directors of Procter & Gamble has 15 members: Previous members of

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