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37-470: The $ 825 million MotorCity complex contains a historic building that housed the Wagner Baking Company, makers of the brand Wonder Bread . The complex houses a 100,000 square-foot casino with approximately 2,400 slot machines , and 59 table games; a 13,000-square-foot spa; 67,000 square feet of meeting and convention space; Sound Board, a live music theater with a capacity of 2,400 people; and

74-579: A Consolidated subsidiary since 1928). Newspaper ads proclaimed "Great news for the people of Toronto – it's here at last – the delicious Wonder Bread." Made from unbleached flour and "Slo-Baked," Wonder was said to produce "more slices and thinner slices" when cut, yet would not crumble. By 1934, "Sliced Wonder," an early version of sliced bread, was being promoted by the Ideal Bread Company Limited of Toronto (another subsidiary of Consolidated), with no fewer "than 26 slices in

111-509: A Sunday radio address on January 24th, New York City Mayor Fiorello La Guardia suggested that bakeries that had their own bread-slicing machines should be allowed to continue to use them, and on January 26th, 1943, a letter appeared in The New York Times from a distraught housewife : I should like to let you know how important sliced bread is to the morale and saneness of a household . My husband and four children are all in

148-468: A d&b Line Array Sound System with Yamaha PM7 Rivage audio consoles, an HES Road Hog Full Boar lighting console, more than 50 moving lights and DL-3 lighting fixtures. 42°20′20″N 83°04′08″W  /  42.339°N 83.069°W  / 42.339; -83.069 Wonder Bread Wonder Bread is an American brand of sliced bread . Established in Indianapolis, Indiana, in 1921, it

185-429: A government-sponsored program of enriching white bread , which was notoriously deficient in vitamin and mineral content, to combat certain diseases. Wonder was also the first national bread brand to feature open dating and nutrition information on its packaging. In the 1950s, Wonder Bread further expanded advertising of its nutrient enrichments. The company sponsored Howdy Doody , with host Buffalo Bob Smith telling

222-539: A loaf". By 1940, Wonder Bakeries Limited had become the maker of Wonder Bread in Canada along with Hostess cakes and cookies, after being set up as a subsidiary of Consolidated Bakeries, although the local subsidiary bakery companies continued to be the actual manufacturers. New products were introduced that included Wonder Melior, "a better white bread with natural wheat vitamins," as well as Wonder Peter Pan Bread, designed to appeal to children. Wonder Bakeries also became

259-464: A luxury hotel with 400 guest rooms and suites. Originally opened by Mandalay Resort Group , their 53.5% stake was later purchased on April 12, 2005, for $ 525 million by Marian Ilitch , who already owned 25% of MotorCity. The building, located on Grand River Avenue at the Lodge Freeway (M-10), was designed by architect Walter W. Ahlschlager . As part of the property's renovation as a casino,

296-871: A motion in United States Bankruptcy Court for the Southern District of New York seeking permission to close its business and sell its assets under Chapter 11 . On November 16, 2012, Hostess Brands (Old HB) closed its United States plants and began liquidation proceedings, temporarily ending production of Wonder Bread in the states. Flowers Foods , owner of the Mrs. Freshley's , Tastykake and Dave's Killer Bread brands, announced that it signed an agreement to acquire Hostess' bread brands, including Wonder Bread, on January 11, 2013. On July 22, 2013, Flowers Foods completed its $ 355 million acquisition of several breads, bakeries and other assets from

333-472: A national brand and added "It's Slo Baked" to the logo. In the 1930s, Continental Baking began marketing Wonder Bread in sliced form nationwide, one of the first companies to do so; this was a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut" bread would not dry out. The W. E. Long Company of Chicago, which had formed a cooperative of bakeries to market Holsum Bread , had pioneered and promoted

370-697: A rush during and after breakfast. Without ready-sliced bread I must do the slicing for toast—two pieces for each one—that's ten. For their lunches I must cut by hand at least twenty slices, for two sandwiches apiece. Afterward I make my own toast. Twenty-two slices of bread to be cut in a hurry! On January 26th, however, John F. Conaboy, the New York Area Supervisor of the Food Distribution Administration, warned bakeries, delicatessens , and other stores that were continuing to slice bread to stop, saying that "to protect

407-424: A success. Battle Creek, Michigan , has a competing claim as the first city to sell bread sliced by Rohwedder's machine; however, historians have produced no documentation backing up Battle Creek's claim. The bread was advertised as "the greatest forward step in the baking industry since bread was wrapped". St. Louis baker Gustav Papendick bought Rohwedder's second bread slicer and set out to improve it by devising

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444-419: A time. They also ate bread more frequently, because of the ease of getting and eating another piece of bread. This increased consumption of bread and, in turn, increased consumption of spreads , such as jam , to put on the bread. In 1943, U.S. officials imposed a short-lived ban on sliced bread as a wartime conservation measure. The ban was ordered by Secretary of Agriculture Claude R. Wickard , who held

481-472: A way to keep the slices together at least long enough to allow the loaves to be wrapped. After failures trying rubber bands and metal pins, he settled on placing the slices into a cardboard tray. The tray aligned the slices, allowing mechanized wrapping machines to function. W.E. Long, who promoted the Holsum Bread brand, used by various independent bakers around the country, pioneered and promoted

518-409: Is considered a reference to Detroit's automotive history. Foose says it was inspired by the door molding on a 1957 Chevrolet Bel Air . The roof ranges in height from 3.5 feet to 10 feet and weighs over 181 tons. The casino features more than 100,000 square feet of gaming space. It includes approximately 2,400 slot machines, approximately 59 table games, and two poker rooms. The interior of the casino

555-500: Is notable for Foose's design of the ceiling, which features large, extruded aluminum-like beams and thousands of multi-color LEDs that can display video with more than 256,000 colors. The style is referred to as "Future Retro," and the ceiling resembles a giant custom car radiator. In a nod to Detroit's Motown and other musical roots, the pillars of the Amnesia event space are designed to resemble bass clefs. The five-bar musical staff

592-582: Is used as a design element on items ranging from slot machine bases to signage throughout the property. Zebrawood, a wood often used in guitar construction, is incorporated into the hotel lobby and guestrooms. With a capacity of 2,400, Sound Board is a performance venue, and Detroit's only casino theater. Since opening with a concert by Detroit native Anita Baker on October 23, 2008, Sound Board has hosted entertainment and musical performers. The theater also hosts events such as live boxing and major product launches. The sound, lighting, and video equipment includes

629-435: The terracotta elements of the former bread bakery were restored to their original condition, preserving the features of the building. Chip Foose , a custom car designer and television personality, was a member of the design team. Foose's influence is reflected strongly in the sweeping roof design, a 304-foot-long stainless steel undulating ribbon produced by Quality Metalcraft Inc., under the direction of Michael Chetcuti. It

666-595: The Mexican subsidiary of Continental Baking Company . In 2013, Grupo Bimbo lost in their bid to acquire Hostess bread brands, including Wonder Bread (U.S.), to Flowers Foods during the liquidation of Hostess Brands ( Old HB ). Wonder Bread in Canada was launched by Northern Bakeries Limited, a corporation formed in 1925 by merging six bakeries located across the country and immediately acquired by Continental Bakeries as its Canadian subsidiary. However, Northern Bakeries

703-677: The US was pre-sliced, leading to the popular idiom " greatest thing since sliced bread ". Otto Frederick Rohwedder of Davenport, Iowa , United States, invented the first single loaf bread-slicing machine. A prototype he built in 1912 was destroyed in a fire, and it was not until 1928 that Rohwedder had a fully working machine ready. The first commercial use of the machine was by the Chillicothe Baking Company of Chillicothe, Missouri , who sold their first slices on July 7, 1928. Their product, "Kleen Maid Sliced Bread", proved to be

740-476: The War Production Board tells us that sufficient wax paper to wrap sliced bread for four months is in the hands of paper processor and the baking industry." A theory of the ban was that the bread slicing machines used replaceable hardened steel for the slicers. This type of steel was essential to the war effort. Rather than to try monitoring production and usage of this type of steel, preventing

777-487: The audience, "Wonder Bread builds strong bodies 8 ways" referring to the number of added nutrients . By the 1960s, Wonder Bread was advertised with the slogan "Helps build strong bodies 12 ways," with a list of health claims. In 1986, Continental introduced the lower-calorie Wonder Light bread. Interstate Bakeries Corporation, later known as first Hostess Brands company ( Old HB ), purchased Continental Baking in 1995. In 2004, Interstate Bakeries declared bankruptcy, putting

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814-440: The brand was sold by Weston Foods to FGF Brands and now operates as Wonder Brands Incorporated . Sliced bread Sliced bread is a loaf of bread that has been sliced with a machine and packaged for convenience, as opposed to the consumer cutting it with a knife . It was first sold in 1928, advertised as "the greatest forward step in the baking industry since bread was wrapped". By 1933, around 80% of bread sold in

851-495: The company previously known as Hostess Brands (Old HB), including Wonder Bread. Flowers Foods announced on September 12, 2013, that Wonder Bread would return to U.S. store shelves, with delivery of Wonder Bread to stores resuming on September 23. Wonder Bread was produced in Mexico by Grupo Bimbo , the largest baking company in the world. Grupo Bimbo acquired the Mexican rights to the brand and factories in 1986 when it purchased

888-399: The cooperating bakeries against the unfair competition of those who continue to slice their own bread... we are prepared to take stern measures if necessary." On March 8th, 1943, the ban was rescinded. While public outcry is generally credited for the reversal, Wickard stated that "Our experience with the order, however, leads us to believe that the savings are not as much as we expected, and

925-424: The future of Wonder Bread in some doubt. In February 2009 Interstate Bakeries emerged from bankruptcy marking a "new beginning" for the baking company. In 2006, Wonder was one of the first bread brands to introduce whole grain white breads in an effort to appeal to consumers who loved the taste of white bread, but were looking for more nutrition. These breads were made with an albino wheat variety that does not have

962-555: The maker of Hollywood Bread, marketed for those "counting calories" and trying to keep their "figure". In January 1968, General Bakeries Limited took over Consolidated Bakeries, becoming the maker of Wonder. Then, in July 1985, Weston Bakeries Limited , a subsidiary of George Weston Limited , acquired certain Ontario assets of General Bakeries, then owned by Dominion Stores Limited , that included not only bread and roll plants but also

999-618: The more pronounced taste of whole red-wheat flour. On August 28, 2007, Interstate Bakeries announced it would soon end production of Wonder Bread in the Southern California market, leading to a loss of 1,300 jobs. This was due to a decline in sales, as Southern Californians in particular were partial to whole-grain breads and "premium" loaves. As of September 2009, Wonder Bread and other Hostess Brands breads, such as Home Pride, returned to Southern California supermarkets in response to significant consumer demand. In connection with

1036-607: The packaging of sliced bread two years prior, in 1928. Wonder Bakery Exhibit, in The Food Zone, 1939 New York World's Fair by Continental Baking Company had a wheat field, the first in 68 years, in New York City. Unsliced bread returned for a period during World War II due to an industry-wide slicing suspension in 1943. Bread slicers returned two months later. During the 1940s, Continental Baking began adding vitamins and minerals to Wonder Bread as part of

1073-698: The packaging of sliced bread, beginning in 1928. In 1930, Wonder Bread , first sold in 1925, started marketing sliced bread nationwide. In the United Kingdom, the first slicing and wrapping machine was installed in the Wonderloaf Bakery in Tottenham , London, in 1937. By the 1950s around 80% of bread sold in Britain was pre-sliced. As commercially sliced bread resulted in uniform and somewhat thinner slices, people ate more slices of bread at

1110-462: The position of Food Administrator, and took effect on January 18, 1943. According to The New York Times , officials explained that "the ready-sliced loaf must have a heavier wrapping than an unsliced one if it is not to dry out." It was also intended to counteract a rise in the price of bread, caused by the Office of Price Administration 's authorization of a ten percent increase in flour prices. In

1147-563: The re-introduction, the company donated thousands of loaves of bread to the San Diego Food Bank and the Los Angeles Regional Food Bank. In August 2009, Wonder reformulated its Wonder Classic and Wonder Classic Sandwich bread varieties to include more calcium and vitamin D. Two slices of Wonder Classic and Wonder Classic Sandwich bread then provided 30% of the daily recommended intake of calcium,

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1184-452: The sale of sliced bread would stifle demand from bakeries for fresh slicers, thereby making the steel more available to the war effort. Due to its convenience, sliced bread is popular in many parts of the world, and the usual thickness varies by company and country: The phrase " the greatest thing since sliced bread " is a common idiom used to praise an invention or development. A writer for The Kansas City Star wrote that "the phrase

1221-560: The same amount as 8 fluid ounces of whole milk. Wonder 100% Whole Wheat (16 oz variety) qualified for the Women, Infants and Children or WIC program in most states. In March 2010, Wonder extended its line of bread products with Wonder Smartwhite, which had the taste and soft texture of white bread, but the fiber of 100% whole wheat bread . In 2011, Wonder bread launched its first national advertising campaign in years, titled "Always Wonder". On November 16, 2012, Hostess Brands (Old HB) filed

1258-506: The trademark for Wonder in Canada. The Canadian packaging, though not identical to the U.S. version, is very similar. Between 2000 and 2022, Weston Foods added a number of new Wonder products to the brand's line-up, many of which were designed to appeal to parents and their concern for their children's nutritional needs. In 2011, Weston Bakeries Limited announced that its Wonder Bread brands would henceforth be free of artificial preservatives, artificial colors, or artificial flavors. In 2022,

1295-685: Was inspired by the International Balloon Race at the Indianapolis Motor Speedway . Cline was filled with "wonder" by the scene of hundreds of balloons creating a kaleidoscope of color resulting in the iconic red, yellow and blue balloons featured on the Wonder Bread logo. The logo was designed by commercial artist Drew Miller while he was on staff at a Chicago ad agency. Continental Baking Company purchased Taggart in 1925. This made Wonder Bread

1332-498: Was one of the first companies to sell sliced bread nationwide by 1930. The brand is currently owned by Flowers Foods in the United States. The Taggart Baking Company of Indianapolis, Indiana , began producing Wonder Bread that debuted on May 21, 1921, following a blind promotion with ads that only stated a "Wonder" was coming on that date. The brand was named by vice president for merchandising development Elmer Cline, who

1369-730: Was taken back into Canadian ownership shortly after Wonder Bread began appearing on Canadian grocery shelves and home delivery routes in March 1927 in Montreal . In 1928, Northern Bakeries Limited registered the "Wonder" trademark with the Canadian Intellectual Property Office . At the end of that year, it was folded into Consolidated Bakeries Limited, controlled by Ogilvie Flour Mills. In 1930, Wonder arrived in Toronto , baked by Nasmiths Limited (founded 1850,

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