128-649: Marlon Lu'Ree Williams (born September 30, 1962), better known by his stage name Marley Marl , is an American DJ, record producer, rapper and record label founder, primarily operating in hip hop music . Marlon grew up in Queensbridge housing projects located in Queens , New York. He performed in local talent shows during the early days of rap music, further fueling his interest. He was also featured on Eric B. & Rakim 's " Paid in Full " from their debut album , which
256-465: A producer . They also incorporate synthesizers, drum machines, and live bands. Rappers may write, memorize, or improvise their lyrics and perform their works a cappella or to a beat. Hip hop music predates the introduction of rapping into hip hop culture, and rap vocals are absent from many hip hop tracks, such as " Hip Hop, Be Bop (Don't Stop) " by Man Parrish ; " Chinese Arithmetic " by Eric B. & Rakim ; "Al-Naafiysh (The Soul)" and "We're Rocking
384-566: A "voice" for the disenfranchised youth of low-income and marginalized economic areas, as the hip hop culture reflected the social, economic and political realities of their lives. Hip hop's early evolution occurred around the time that sampling technology and drum-machines became widely available to the general public at a cost that was affordable to the average consumer—not just professional studios. Drum-machines and samplers were combined in machines that came to be known as MPC 's or ' Music Production Centers ', early examples of which would include
512-638: A 1984 history of hip hop. Hip hop and rap music are often used interchangeably but the term "hip hop" has also been historically used to describe a culture of which music is a part. Historically hip hop is a cultural movement that emerged in the South Bronx in New York City during the 1970s which included MCing (or rapping), graffiti art (or aerosol art), break dancing, DJing and knowledge. Musical genres from which hip hop developed include funk , blues , jazz and rhythm and blues recordings from
640-495: A 1996 freestyle rap commercial on MTV2 ; and in the 1993 superhero film Meteor Man . He also made numerous guest appearances with the Beastie Boys on Check Your Head (1992), Ill Communication (1994), Hello Nasty (1998), and their anthology The Sounds of Science (1999). He also rapped on the song "Schizo Jam" on Don Byron's 1998 release, Nu Blaxploitation (Blue Note/Capitol) and worked with Canibus on
768-416: A DJ mixer. Prior to 1979, recorded hip hop music consisted mainly of PA system soundboard recordings of live party shows and early hip hop mixtapes by DJs. Puerto Rican DJ Disco Wiz is credited as the first hip hop DJ to create a "mixed plate," or mixed dub recording, when, in 1977, he combined sound bites, special effects and paused beats to technically produce a sound recording. The first hip hop record
896-563: A Roland 808. Later, samplers such as the E-mu SP-1200 allowed not only more memory but more flexibility for creative production. This allowed the filtration and layering different hits, and with a possibility of re-sequencing them into a single piece. With the emergence of a new generation of samplers such as the AKAI S900 in the late 1980s, producers did not have to create complex, time-consuming tape loops. Public Enemy 's first album
1024-466: A basic chorus, to allow the performer to gather his thoughts (e.g. "one, two, three, y'all, to the beat"). Later, the MCs grew more varied in their vocal and rhythmic delivery, incorporating brief rhymes, often with a sexual or scatological theme, in an effort to differentiate themselves and to entertain the audience. These early raps incorporated the dozens, a product of African American culture. Kool Herc &
1152-663: A best-selling genre in the mid-1990s and the top-selling music genre by 1999. Hip hop became a category at the Grammy Awards in 1989 with the addition of the Best Rap Performance award and was given to DJ Jazzy Jeff & the Fresh Prince for their song "Parents Just Don't Understand". In 1990, they became the first hip hop act to perform at the Grammys. The popularity of hip hop music continued through
1280-737: A black D.J., as were other white DJ's at the station. Dr. Hep Cat's rhymes were published in a dictionary of jive talk, The Jives of Dr. Hepcat , in 1953. Jockey jack is the infamous Jack the Rapper of Family Affair fame, after his radio convention that was a must attend for every rap artist in the 1980s and 1990s These jive talking rappers of the 1950s black appeal radio format were the source and inspiration of Soul singer James Brown , and musical 'comedy' acts such as Rudy Ray Moore , Pigmeat Markham and Blowfly that are often considered "godfathers" of hip hop music. Within New York City, performances of spoken-word poetry and music by artists such as
1408-427: A form of empowerment and self-expression has solidified its significance beyond mere entertainment, making it a significant cultural force worldwide. The origin of the phrase "hip-hop" is unknown but a very old example of the phrase appears in scene II of an anonymously written satirical play from 1671 called The Rehearsal , thought to be written by George Villiers, 2nd Duke of Buckingham and others. A character in
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#17327798418271536-481: A hip hop trio signed to Sugar Hill Records , the first all-female group to release a hit rap record, Funk You Up . The roots of rapping are found in African American music and bear similarities to traditional African music , particularly that of the griots of West African culture. The African American traditions of signifyin' , the dozens , and jazz poetry all influence hip hop music, as well as
1664-456: A historic building. The equipment consisted of numerous speakers, turntables, and one or more microphones. By using this technique, DJs could create a variety of music, but according to Rap Attack by David Toop "At its worst the technique could turn the night into one endless and inevitably boring song". KC the Prince of Soul , a rapper-lyricist with Pete DJ Jones, is often credited with being
1792-571: A member of the Cold Crush Brothers , stated that "hip hop saved a lot of lives". For inner-city youth, participating in hip hop culture became a way of dealing with the hardships of life as minorities within America, and an outlet to deal with the risk of violence and the rise of gang culture. MC Kid Lucky mentions that "people used to break-dance against each other instead of fighting". Inspired by DJ Kool Herc, Afrika Bambaataa created
1920-614: A paradigm shift in the development of hip hop, with the introduction of samples from rock music, as demonstrated in the albums King of Rock and Licensed to Ill . Hip hop prior to this shift is characterized as old-school hip hop . In 1980, the Roland Corporation launched the TR-808 Rhythm Composer. It was one of the earliest programmable drum machines, with which users could create their own rhythms rather than having to use preset patterns. Though it
2048-519: A reaction against disco and eventually incorporated characteristics of hip hop during the early 1980s. The DJ-based genre of electronic music behaved similarly, eventually evolving into underground styles known as house music in Chicago and techno in Detroit. The 1980s marked the diversification of hip hop as the genre developed more complex styles. New York City became a veritable laboratory for
2176-601: A reel-to-reel and four-tracks. I really just wanted to go to the mall after one take, but Marley always made me do it again." Another significant early record was 1985's "Marley Marl Scratch" featuring MC Shan. The song was recorded on a four-track cassette recorder and Shan used a mic with a missing ball to record his lyrics. Several of his early records featured inventive use of the Roland TR-808 drum machine. On MC Shan 's 1986 Pop Art single "The Bridge', which later appeared on his 1987 album Down By Law , Marley used
2304-503: A result, the hip hop genre, barely known outside of the Bronx at the time, grew at an astounding rate from 1977 onward. DJ Kool Herc's house parties gained popularity and later moved to outdoor venues to accommodate more people. Hosted in parks, these outdoor parties became a means of expression and an outlet for teenagers, where "instead of getting into trouble on the streets, teens now had a place to expend their pent-up energy." Tony Tone,
2432-553: A sample of a Markie recording appeared in the Rolling Stones ' song " Anybody Seen My Baby? " from their album Bridges to Babylon . Markie also teamed up with Frankie Cutlass on his third single and music video titled "The Cypher Part 3" with some of Marley Marl 's Juice Crew veterans. He also appeared of Fünf Sterne deluxe 's song "Will Smith, Meer Gayne?" from the album Sillium . In 1999, Markie appeared on Len's song "Beautiful Day" on their album You Can't Stop
2560-470: A street organization called Universal Zulu Nation , centered on hip hop, as a means to draw teenagers out of gang life, drugs and violence. The lyrical content of many early rap groups focused on social issues, most notably in the seminal track "The Message" by Grandmaster Flash and the Furious Five , which discussed the realities of life in the housing projects. "Young black Americans coming out of
2688-438: A way that mimicked the rhythmic cadence of soldiers marching. Cowboy later worked "hip hop" into a part of his stage performance saying something along the lines of what was adopted by other artists such as The Sugarhill Gang in 1979 in one of the earliest rap records " Rapper's Delight "I said a hip-hop, a hibbit, hibby-dibby, hip-hip-hop and you don't stop". Universal Zulu Nation founder and music artist Afrika Bambaataa
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#17327798418272816-529: A young intern at Unique Recording Studios in the early 1980s, he had an opportunity to experiment with very expensive samplers like the Fairlight CMI . One day during a studio session with an artist named Captain Rock he discovered sampling by accident. "I was actually trying to get a riff off of a record. I made a mistake and got the snare in there before the sound came. I was truncating the vocal part but
2944-418: Is a genre of popular music that originated in the early 1970s from the African American community. Hip-hop music originated as an anti-drug and anti-violence genre consisting of stylized rhythmic music (usually built around drum beats ) that often accompanies rapping , a rhythmic delivery of poetic speech. In the early 1990s, a professor of African American studies at Temple University said, "Hip-hop
3072-584: Is credited with first using the term as a five element culture of which the music belonged; although it is also suggested that it was sometimes used as a derogatory term. The term was used in an article of February 24, 1979 by reporter Robert Flipping Jr. in the New Pittsburgh Courier The article is about DJs and discothèque nightclubs in Pittsburgh and does not mention rap music but says this: "D.J. Starsky ( Lovebug Starsky ), one of
3200-690: Is not true, Biz is still under medical care, surrounded by professionals who are working hard to provide the best healthcare possible." Markie died at a Baltimore hospital 15 days later on July 16, at age 57. His wife, Tara Hall, held his hand as he took his last breath. He was buried at Pinelawn Memorial Park and Arboreum in Farmingdale, New York . Upon news of his death, many celebrities and figures expressed their sympathies. Tara Hall received condolences from President Barack Obama and his wife Michelle Obama . Markie's funeral in Patchogue, New York ,
3328-451: Is something that blacks can unequivocally claim as their own." By the 21st century, the field of rappers had diversified by both race and gender. The music developed as part of the broader hip-hop culture , a subculture defined by four key stylistic elements: MCing /rapping, DJing/ scratching with turntables , breakdancing , and graffiti art . While often used to refer solely to rapping and rap music, "hip hop" more properly denotes
3456-638: Is the rhythmic spoken delivery of rhymes and wordplay, delivered at first without accompaniment and later done over a beats . This spoken style was influenced by the African American style of "capping", a performance where men tried to outdo each other in originality of their language and tried to gain the favor of the listeners. The basic elements of hip hop—boasting raps, rival "posses" (groups), uptown "throw-downs", and political and social commentary—were all long present in African American music. MCing and rapping performers moved back and forth between
3584-463: Is this dictionary is: "Hip-hop, adv. [v. hip + hop v.; or re-duplication of hop, with alternation of lighter and heavier vowel : cf. drip-drop, tip-top: With hopping movement; with successive hops." A similar phrase "hippity hop" of unknown origin goes to least back to the 1800s and appears in a poem, "Spring Weather", written by Elizabeth Cummings published in an 1882 children's magazine called Wide Awake . The illustrated poem begins "Hippity hop to
3712-481: Is usually considered new wave and fuses heavy pop music elements, but there is an extended rap by Harry near the end. Boxer Muhammad Ali , as an influential African American celebrity, was widely covered in the media. Ali influenced several elements of hip hop music. Both in the boxing ring and in media interviews, Ali became known in the 1960s for being "rhyming trickster". Ali used a "funky delivery" for his comments, which included "boasts, comical trash talk , [and]
3840-611: Is widely regarded to be the Sugarhill Gang 's " Rapper's Delight ", from 1979. It was the first hip hop record to gain widespread popularity in the mainstream and was where hip hop music got its name from (from the opening bar). However, much controversy surrounds this assertion as some regard the March 1979 single " King Tim III (Personality Jock) " by the Fatback Band , as a rap record. There are various other claimants for
3968-619: The Do It Any Way You Wanna Do rhythm by the People's Choice as re-recorded by Sly and Robbie ), where he even used a New York accent, consciously aiming at the new NYC rap market. The Jamaican DJ dance music was deeply rooted in the sound system tradition that made music available to poor people in a very poor country where live music was only played in clubs and hotels patronized by the middle and upper classes. By 1973 Jamaican sound system enthusiast DJ Kool Herc moved to
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4096-758: The Linn 9000 . The first sampler that was broadly adopted to create this new kind of music was the Mellotron used in combination with the TR-808 drum machine. Mellotrons and Linn's were succeeded by the Akai , in the late 1980s. Turntablist techniques – such as rhythmic " scratching " (pushing a record back and forth while the needle is in the groove to create new sounds and sound effects , an approach attributed to Grand Wizzard Theodore ), beat mixing and/or beatmatching , and beat juggling – eventually developed along with
4224-554: The WBLS record library as a sample source. In 1996, Marley filed a suit against Cold Chillin' for unpaid royalties. In 2007 he produced the entire Hip Hop Lives album for former rival KRS-One . Marl was referenced on Biggie Smalls ' track " Juicy " as being one of Smalls' early influences. Hip hop music African Asian Middle Eastern European North American Oceanic South American Hip hop or hip-hop , formerly known as disco rap ,
4352-421: The break section of the song, showing off athleticism, spinning on the stage to 'break-dance' in the distinctive, frenetic style. Although there were some early MCs that recorded solo projects of note, such as DJ Hollywood , Kurtis Blow , and Spoonie Gee , the frequency of solo artists did not increase until later with the rise of soloists with stage presence and drama, such as LL Cool J . Most early hip hop
4480-494: The call and response patterns of African and African American religious ceremonies. Early popular radio disc jockeys of the Black-appeal radio period broke into broadcast announcing by using these techniques under the jive talk of the post WWII swing era in the late 1940s and the 1950s. DJ Nat D. was the M.C. at one of the most pitiless places for any aspiring musician trying to break into show business, Amateur Night at
4608-656: The "Graffiti Capital of the World" in 1971. Philadelphia native DJ Lady B recorded "To the Beat Y'All" in 1979, and became the first female solo hip hop artist to record music. Schoolly D , starting in 1984 and also from Philadelphia, began creating a style that would later be known as gangsta rap . Hip hop music was influenced by disco music, as disco also emphasized the key role of the DJ in creating tracks and mixes for dancers, and old school hip hop often used disco tracks as beats. At
4736-436: The 'talking blues' tradition. The first full-length Jamaican DJ record was a duet on a Rastafarian topic by Kingston ghetto dwellers U-Roy and Peter Tosh named Righteous Ruler (produced by Lee "Scratch" Perry in 1969). The first DJ hit record was Fire Corner by Coxsone's Downbeat sound system DJ, King Stitt that same year; 1970 saw a multitude of DJ hit records in the wake of U-Roy's early, massive hits, most famously Wake
4864-514: The 1960s, 1950s, and earlier, including several records by Bo Diddley and gospel group The Jubalaires , whose 1946 song "Noah" is often named as the first recorded instance of rap . Muhammad Ali 's 1963 spoken-word album I Am the Greatest is regarded by some writers as an early example of hip hop. Pigmeat Markham 's 1968 single " Here Comes the Judge " is one of several songs said to be
4992-628: The 1970s, when block parties became increasingly popular in New York City, particularly among African American youth residing in the Bronx . At block parties, DJs played percussive breaks of popular songs using two turntables and a DJ mixer to be able to play breaks from two copies of the same record, alternating from one to the other and extending the " break ". Hip-hop's early evolution occurred as sampling technology and drum machines became widely available and affordable. Turntablist techniques such as scratching and beatmatching developed along with
5120-452: The 808 pulse to trigger different samplers. According to Biz Markie, the button on Marley's 808 stuck during the recording of his hit "Make the Music with Your Mouth, Biz", leading to sound heard on the record today. Juice Crew member Big Daddy Kane praised his ability to pair 808 drum sounds with sampled drums. "Regardless of how clean or brand-new the record was that he was sampling, or light
5248-462: The Black community. Old-school hip hop was the first mainstream wave of the genre, marked by its disco influence and party-oriented lyrics. The 1980s marked the diversification of hip hop as the genre developed more complex styles and spread around the world. New-school hip hop was the genre's second wave, marked by its electro sound, and led into golden age hip hop , an innovative period between
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5376-422: The Bronx to its global reach today, hip hop has served as a voice for the disenfranchised, shedding light on issues such as racial inequality, poverty, and police brutality. Artists such as Public Enemy , Tupac Shakur , and Kendrick Lamar have used their platforms to address systemic injustices, fostering dialogue and inspiring activism. Hip hop's ability to confront societal issues while simultaneously providing
5504-465: The Bronx, taking with him Jamaica's sound system culture, and teamed up with another Jamaican, Coke La Rock, at the mike. Although other influences, most notably musical sequencer Grandmaster Flowers of Brooklyn and Grandwizard Theodore of the Bronx contributed to the birth of hip hop in New York, and although it was downplayed in most US books about hip hop, the main root of this sound system culture
5632-632: The Bum Rush , as well as on Alliance Ethnik 's album Fat Comeback . In 2002, Markie appeared in Men in Black II , with Will Smith and Tommy Lee Jones , playing an alien parody of himself, whose native language sounded exactly like beatboxing . He also provided rap vocals and sang the hook for the remixed version of Mario 's single " Just a Friend 2002 ", which sampled his own song from 13 years before. Between 2002 and 2003, he appeared in episode 5 of
5760-732: The Caribbean, where Jocko Henderson and Jockey Jack were American DJs who were listened to at night from broadcast transmitters located in Miami, Florida. Jocko came to have an outsized influence on Jamaican Emcees during the '50s as the R&;B music played on the Miami stations was different from that played on JBC , which re-broadcast BBC and local music styles. In Jamaica, DJs would set up large roadside sound systems in towns and villages, playing music for informal gatherings, mostly folks who wandered down from country hills looking for excitement at
5888-404: The Furious Five who is sometimes credited with the term as it relates to Hip Hop as we know it today (although it was not documented). Lovebug Starski , Keef Cowboy, and DJ Hollywood used the term when the music was still known as disco rap . It is believed by some that Cowboy created the term while teasing a friend who had just joined the U.S. Army, by singing the words "hip/hop/hip/hop" in
6016-522: The Herculoids were the first hip hop group to gain recognition in New York, but the number of MC teams increased over time. Often these were collaborations between former gangs , such as Afrikaa Bambaataa 's Universal Zulu Nation —now an international organization. Melle Mel , a rapper with the Furious Five is often credited with being the first rap lyricist to call himself an "MC". During
6144-461: The Last Poets , Gil Scott-Heron and Jalal Mansur Nuriddin had a significant impact on the post-civil rights era culture of the 1960s and '1970s, and thus the social environment in which hip hop music was created. AM radio at many stations were limited by the 'broadcast Day' as special licenses were required to transmit at night. Those that had such licenses were heard far out to sea and in
6272-574: The Music Play " (1983), Freeez 's "I.O.U." (1983), Midnight Star 's "Freak-a-Zoid" (1983), Chaka Khan 's " I Feel For You " (1984). DJ Pete Jones, Eddie Cheeba, DJ Hollywood , and Love Bug Starski were disco-influenced hip hop DJs. Their styles differed from other hip hop musicians who focused on rapid-fire rhymes and more complex rhythmic schemes. Afrika Bambaataa , Paul Winley, Grandmaster Flash , and Bobby Robinson were all members of third s latter group. In Washington, D.C. go-go emerged as
6400-570: The Palace theatre on Beale Street in Memphis, Tennessee. There he was master of ceremonies from 1935 until 1947 along with his sideman, D.J. Rufus Thomas . It was there he perfected the dozens, signifyin' and the personality jock jive patter that would become his schtick when he became the first black radio announcer on the air south of the Mason–Dixon line. Jive popularized black appeal radio, it
6528-635: The Planet" by Hashim ; and "Destination Earth" by Newcleus . However, the majority of the genre has been accompanied by rap vocals, such as the Sci-fi influenced electro hip hop group Warp 9 . Female rappers appeared on the scene in the late 1970s and early 80s, including Bronx artist MC Sha-Rock , member of the Funky Four Plus One , credited with being the first female MC and the Sequence ,
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#17327798418276656-520: The TV series Fastlane playing himself as a nightclub DJ. In 2003, he appeared in the international television series Kung Faux performing a series of voice-over characters featured in a variety of episodes. In 2005, Markie detoured from his recording duties to appear on the first season of the television show Celebrity Fit Club , which challenged celebrities to lose weight by a combination of diet and exercise. Markie lost more weight than anybody else in
6784-583: The Town and many others. As the tradition of remix (which also started in Jamaica where it was called 'version' and 'dub') developed, established young Jamaican DJ/rappers from that period, who had already been working for sound systems for years, were suddenly recorded and had many local hit records, widely contributing to the reggae craze triggered by Bob Marley's impact in the 1970s. The main Jamaican DJs of
6912-519: The United States and young immigrants and children of immigrants from countries in the Caribbean. Some were influenced by the vocal style of the earliest African American radio MCs (including Jocko Henderson 's Rocket Ship Show of the 1950s, which rhymed and was influenced by scat singing ), which could be heard over the radio in Jamaica. The first records by Jamaican DJs, including Sir Lord Comic ( The Great Wuga Wuga , 1967) came as part of
7040-400: The base for the song's chorus. "Just a Friend" was ranked 81st on VH1's 100 Greatest One-Hit Wonders in 2000, and later as number 100 on VH1's 100 Greatest Songs of Hip Hop in 2008. The music video, directed by Lionel C. Martin , chronicles the rapper's woman problems. Markie's third studio album I Need a Haircut was released on August 27, 1991, on Cold Chillin'/Warner Bros. Records; it
7168-450: The basis of hip hop music. Campbell's announcements and exhortations to dancers would lead to the syncopated, rhymed spoken accompaniment now known as rapping. He dubbed his dancers "break-boys" and "break-girls", or simply "b-boys" and "b-girls". According to Herc, "breaking" was also street slang for "getting excited" and "acting energetically". DJs such as Grand Wizzard Theodore , Grandmaster Flash , and Jazzy Jay refined and developed
7296-444: The birth of hip hop in the hip hop culture. It is hard to pinpoint the exact musical influences that most affected the sound and culture of early hip hop because of the multicultural nature of New York—hip hop's early pioneers were influenced by a mix of cultures, due to the city's diversity. The city experienced a heavy Jamaican hip hop influence during the 1990s. This influence was brought on by cultural shifts particularly because of
7424-402: The breaks. Rapping developed as a vocal style in which the artist speaks or chants along rhythmically with an instrumental or synthesized beat . Hip hop music was not officially recorded to play on radio or television until 1979, largely due to poverty during the genre's birth and lack of acceptance outside ghetto neighborhoods. The genre of music began spreading through block parties throughout
7552-569: The candy Shop four little men in a row" and the phrase appears a few more times. The hopping depicted in the illustration seems to crossover later to describing dances such as the Lindy Hop , which began in Harlem in the late 1920s. Later dance parties in the 1970s with DJs predated rap music but rap music would evolve out of them. In an article in Medium , Jeff Chang writes: "Father Amde Hamilton of
7680-469: The civil rights movement have used hip hop culture in the 1980s and 1990s to show the limitations of the Hip Hop Movement." Hip hop gave young African Americans a voice to let their issues be heard; "Like rock-and-roll, hip hop is vigorously opposed by conservatives because it romanticises violence, law-breaking, and gangs". It also gave people a chance for financial gain by "reducing the rest of
7808-542: The comedian's "No Apologies" tour. Markie's act included spinning records ranging from old school hip hop to Lynyrd Skynyrd and then performing "Just a Friend". In December 2009, Biz Markie appeared in a RadioShack commercial, repeating the line: "Oh Snap! Guess what I saw!" from his song "Just a Friend". That same year saw his debut with Andy Milonakis in television commercials for the commercial Internet service Tune Up. In 2010, Markie appeared on VH1's 100 Greatest Artists of All Time , providing commentary throughout
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#17327798418277936-623: The competition. That year, he was also in an episode of The Andy Milonakis Show . In 2006, his song "Pickin' Boogers" appeared on the soundtrack of the Volition video game Saints Row . Markie was a special guest on Nick Cannon 's Wild 'n Out on season 1 and a cast member on season 4. Markie also had a beatboxing segment, "Biz's Beat of the Day", on the Nick Jr. Channel show Yo Gabba Gabba! Markie began opening in 2008 for Chris Rock on
8064-513: The creation of new hip hop sounds. Early examples of the diversification process can be heard in tracks such as Grandmaster Flash's " The Adventures of Grandmaster Flash on the Wheels of Steel " (1981), a single consisting entirely of sampled tracks as well as Afrika Bambaataa 's " Planet Rock " (1982), and Warp 9 's " Nunk ", (1982) which signified the fusion of hip hop music with electro . In addition, Rammellzee & K-Rob 's "Beat Bop" (1983)
8192-413: The crossover success of its artists. During the late 2000s and early 2010s "blog era", rappers were able to build up a following through online methods of music distribution, such as social media and blogs, and mainstream hip hop took on a more melodic, sensitive direction following the commercial decline of gangsta rap. The trap and mumble rap subgenres have become the most popular form of hip hop during
8320-466: The crowd. Eventually, this introducing role developed into longer sessions of spoken, rhythmic wordplay, and rhyming, which became rapping. By 1979, hip hop music had become a mainstream genre. Herc also developed upon break-beat deejaying, where the breaks of funk songs—the part most suited to dance, usually percussion-based—were isolated and repeated for the purpose of all-night dance parties. This form of music playback, using hard funk and rock, formed
8448-550: The earliest hip hop record. Leading up to hip hop, there were spoken-word artists such as the Last Poets who released their debut album in 1970, and Gil Scott-Heron , who gained a wide audience with his 1971 track " The Revolution Will Not Be Televised ". These artists combined spoken word and music to create a kind of "proto-rap" vibe. Hip hop as music and culture formed during the 1970s in New York City . As expressed by Mark D. Naison of Fordham University , "Hip hop
8576-406: The early 1970s B-boying arose during block parties, as b-boys and b-girls got in front of the audience to dance in a distinctive and frenetic style. The style was documented for release to a worldwide audience for the first time in documentaries and movies such as Style Wars , Wild Style , and Beat Street . The term "B-boy" was coined by DJ Kool Herc to describe the people who would wait for
8704-556: The early 1970s were King Stitt , Samuel the First , Count Machuki, Johnny Lover (who 'versioned' songs by Bob Marley and the Wailers as early as 1971), Dave Barker, Scotty, Lloyd Young, Charlie Ace and others, as well as soon-to-be reggae stars U-Roy , Dennis Alcapone , I-Roy , Prince Jazzbo , Prince Far I , Big Youth and Dillinger . Dillinger scored the first international rap hit record with Cocaine in my Brain in 1976 (based on
8832-420: The early days of hip hop were characterized by divisions between fans and detractors of disco music. Hip hop had largely emerged as "a direct response to the watered down, Europeanised, disco music that permeated the airwaves". The earliest hip hop was mainly based on hard funk loops sourced from vintage funk records. By 1979, disco instrumental loops/tracks had become the basis of much hip hop music. This genre
8960-570: The end of the week. There the DJs would allow 'Toasts' by an Emcee, which copied the style of the American DJs listened to on AM transistor radios. It was by this method that Jive talk, rapping and rhyming was transposed to the island and locally the style was transformed by 'Jamaican lyricism', or the local patois . Hip hop as music and culture formed during the 1970s in New York City from the multicultural exchange between African American youth from
9088-434: The endless quotabl[e]" lines. According to Rolling Stone , his " freestyle skills" (a reference to a type of vocal improvisation in which lyrics are recited with no particular subject or structure) and his "rhymes, flow, and braggadocio " would "one day become typical of old-school MCs" like Run-DMC and LL Cool J , the latter citing Ali as an influence. Hip hop music in its infancy has been described as an outlet and
9216-596: The first rap lyricist to call himself an "MC". Street gangs were prevalent in the poverty of the South Bronx, and much of the graffiti, rapping, and b-boying at these parties were all artistic variations on the competition and one-upmanship of street gangs. Sensing that gang members' often violent urges could be turned into creative ones, Afrika Bambaataa founded the Zulu Nation , a loose confederation of street-dance crews, graffiti artists, and rap musicians. By
9344-612: The first track on the Office Space soundtrack (1999). He also rapped on the track "So Fresh" alongside Slick Rick on Will Smith 's 1999 album Willennium . In 1996, Markie appeared on the Red Hot Organization 's compilation CD, America Is Dying Slowly , alongside Wu-Tang Clan , Coolio , and Fat Joe , among others. The CD was meant to raise awareness of the AIDS epidemic among African-American men. In 1997,
9472-631: The hamlet of Brentwood and the village of Patchogue , where he spent his teenage years and where, on September 25, 2021, the intersection of South Street and West Avenue, across the street from his then-home, was dedicated as Biz Markie Way. He graduated from Longwood High School in Middle Island in 1982. Markie began his career in New York City nightclubs and later gained regional recognition by performing at colleges in Washington, D.C. , Maryland , Virginia and Pennsylvania . Regarding
9600-481: The heightened immigration of Jamaicans to New York and the American-born Jamaican youth who were coming of age during the 1990s. In the 1970s, block parties became increasingly popular in New York, particularly among African American, Caribbean and Hispanic youth residing in the Bronx . Block parties incorporated DJs, who played popular genres of music, especially funk and soul music . Due to
9728-562: The hip-hop collective the Juice Crew together in 1983. 1986 saw the foundation of Cold Chillin' Records , where Marley served as in-house producer for many projects. He earned $ 250,000 per year for his production work. The label was also home to many Juice Crew artists. Marley caught his big break in 1984, with artist Roxanne Shante 's hit " Roxanne's Revenge ". In a 2008 interview Shante noted how seriously he took recording despite his limited setup. "We'd be recording in his living room on
9856-633: The influential rap precursors the Watts Prophets once told me that, when he was growing up along Central Avenue in 1950s Los Angeles, the older folks used to call teen house parties 'them old hippity hops'." The earliest known instance of "hip hop" as a compound phrase in a song lyric is in a song about dancing by the doo-wop group the Dovells in 1963 called You Can't Sit Down , the lyric is: "...you gotta slop, bop, flip flop, hip hop, never stop". Keef Cowboy , rapper with Grandmaster Flash and
9984-421: The late 1970s, the culture had gained media attention, with Billboard magazine printing an article titled "B Beats Bombarding Bronx", commenting on the local phenomenon and mentioning influential figures such as Kool Herc. The New York City blackout of 1977 saw widespread looting, arson, and other citywide disorders especially in the Bronx where a number of looters stole DJ equipment from electronics stores. As
10112-411: The late 1990s to early-2000s "bling era" with hip hop influences increasingly finding their way into other genres of popular music, such as neo soul , nu metal , and R&B . The United States also saw the success of regional styles such as crunk , a Southern genre that emphasized the beats and music more than the lyrics, and alternative hip hop began to secure a place in the mainstream, due in part to
10240-452: The local dance hall culture, which featured 'specials,' unique mixes or 'versions' pressed on soft discs or acetate discs, and rappers (called DJs) such as King Stitt , Count Machuki, U-Roy , I-Roy , Big Youth and many others. Recordings of talk-over, which is a different style from the dancehall's DJ style, were also made by Jamaican artists such as Prince Buster and Lee "Scratch" Perry ( Judge Dread ) as early as 1967, somehow rooted in
10368-467: The manager stole song royalties and sold unauthorized merchandise. In April 2020, Markie was hospitalized due to severe complications from type 2 diabetes . In December 2020, it was reported that Markie was staying in a rehabilitation facility as a result of a stroke he had suffered after going into a diabetic coma . On July 1, 2021, rumors of his death circulated on Twitter . His representative told Rolling Stone , "The news of Biz Markie's death
10496-552: The mid-1980s and mid-1990s that also developed hip hop's own album era . The gangsta rap subgenre , focused on the violent lifestyles and impoverished conditions of inner-city African American youth, gained popularity at this time. West Coast hip hop was dominated by G-funk in the early-mid 1990s, while East Coast hip hop was dominated by jazz rap , alternative hip hop , and hardcore hip hop . Hip hop continued to diversify at this time with other regional styles emerging, such as Southern rap and Atlanta hip hop . Hip hop became
10624-454: The mid-late 2010s and early 2020s. In 2017, rock music was usurped by hip hop as the most popular genre in the United States. In recent years, hip hop's influence has transcended musical boundaries, impacting fashion, language, and cultural trends worldwide. Amidst its evolution, hip hop has also been a vehicle for social commentary and political expression, reflecting the struggles and aspirations of marginalized communities. From its roots in
10752-447: The mischievously titled All Samples Cleared! , but his career had been hurt by the publicity emanating from the lawsuit, and the record suffered accordingly. For the remainder of the decade, Markie occasionally made television appearances, including guest appearances on In Living Color ; as contestant Damian "Foosball" Franklin in the recurring game show sketch "The Dirty Dozens"; as Marlon Cain in "Ed Bacon: Guidance Counselor"; in
10880-724: The more prominent based disc jockeys ... He is also responsible for the derivation of the 'Hip-Hop'." Lovebug Starsky is also credited for the term by Afrika Bambaataa in a January 1982 interview by Michael Holman in the East Village Eye . Holman stating "Hip hop: the all inclusive tag for the rapping, breaking, graffiti-writing, crew fashion wearing street sub-culture." The term gained further currency in September of that year in another Bambaataa interview in The Village Voice , by Steven Hager , later author of
11008-400: The music scene outside of New York City; it could be found in cities as diverse as Los Angeles, Atlanta , Chicago, Washington, D.C., Baltimore , Dallas , Kansas City , San Antonio , Miami, Seattle , St. Louis , New Orleans , Houston , and Toronto . Indeed, " Funk You Up " (1979), the first hip hop record released by a female group, and the second single released by Sugar Hill Records ,
11136-521: The origin of his stage name, the rapper said: Biz comes from the first hip-hop tape I heard. It was '77, '78, from the L Brothers. Grand Wizard Theodore was the DJ, and the rappers was Kevvy Kev, Master Rob and Busy Bee Starski. I loved Busy Bee. Busy Bee just stuck with me. My name used to be Bizzy B Markie, and after a while I put the Biz with the Markie. My nickname in my neighborhood was Markie. Biz Markie
11264-405: The original artist before being used. In accordance with the ruling, Warner Bros., the parent company of Cold Chillin', had to pull I Need a Haircut from circulation, and all companies had to clear samples with the samples' creators before releasing the records. This development reflected the increasing popularity of hip-hop and the financial stakes over which were set. Markie responded in 1993 with
11392-462: The people who helped establish hip hop culture, including DJ Kool Herc , DJ Disco Wiz , Grandmaster Flash , and Afrika Bambaataa were of Latin American or Caribbean origin. DJ Kool Herc is widely recognized as the creator of hip hop, credited with pioneering the technique of extending the instrumental "breakbeat" on a record during a party in the Bronx on August 11, 1973, which is considered to be
11520-446: The percussion breaks, creating a musical accompaniment or base that could be rapped over in a manner similar to signifying . Rapping , also referred to as MCing or emceeing, is a vocal style in which the artist speaks lyrically and rhythmically, in rhyme and verse, generally to an instrumental or synthesized beat . Beats, almost always in 4/4 time signature , can be created by sampling and/or sequencing portions of other songs by
11648-453: The play named Bayes says: "Ay, is't not, I gad, ha? For, to go off hip hop, hip hop, upon this occasion, is a thousand times better than any conclusion in the world, I gad." This play and two other later sources are mentioned as an entry "Hip-hop" in a multi-volume dictionary from 1901 called A New English Dictionary on Historical Principles , in Volume 5 H to K , on page 296; the definition
11776-470: The positive reception, DJs began isolating the percussive breaks of popular songs. This technique was common in Jamaican dub music , and was largely introduced into New York by immigrants from the Caribbean, including DJ Kool Herc, one of the pioneers of hip hop. Herc has repeatedly denied any direct connections between Jamaican musical traditions and early hip hop, stating that his own biggest influence
11904-405: The practice of the entire subculture. The term hip hop music is sometimes used synonymously with the term rap music , though rapping is not a required component of hip hop music; the genre may also incorporate other elements of the culture, including DJing , turntablism , scratching , beatboxing , and instrumental tracks . Hip hop as both a musical genre and a culture was formed during
12032-498: The predominance of songs packed with a mix of boasting, 'slackness' and sexual innuendo and a more topical, political, socially conscious style. The role of the MC originally was as a Master of Ceremonies for a DJ dance event. The MC would introduce the DJ and try to pump up the audience. The MC spoke between the DJ's songs, urging everyone to get up and dance. MCs would also tell jokes and use their energetic language and enthusiasm to rev up
12160-524: The production may have been, he always gave it a really gritty feel when he sampled it. He always put the 808 to it and gave it a heavy bottom and warm feel." In the late 1980s, the Juice Crew gained increased attention from mainstream publications. Spin magazine wrote, "they've produced some of the genre's toughest, most uncompromising music." At the time Marley began a streak of producing entire albums for several Juice Crew members. He produced all of
12288-497: The same rhyming, cadence laden rap style. Once the white owned stations realized the new upstarts were grabbing their black market share and that Big Band and swing jazz was no longer 'hip', some white DJ's emulated the southern 'mushmouth' and jive talk, letting their audience think they too were African American, playing the blues and Be-Bop . John R Richbourg had a southern drawl that listeners to Nashville's WLAC nighttime R&B programming were never informed belonged not to
12416-411: The same time however, hip hop music was also a backlash against certain subgenres of late 1970s disco. While the early disco was African American and Italian-American-created underground music developed by DJs and producers for the dance club subculture, by the late 1970s, disco airwaves were dominated by mainstream, expensively recorded music industry -produced disco songs. According to Kurtis Blow ,
12544-777: The season 3 finale of the ABC series Black-ish in 2017. He performed a personal version of the song "Just a Friend", in which he added the names of the characters. In 2020, Markie started hosting a radio show on SiriusXM on LL Cool J 's Rock the Bells Radio (channel 43) every weekday from 1:00 to 4:00 EST. In 1991, Biz Markie was sued for copyright infringement by Gilbert O'Sullivan . Judge Duffy ordered him to pay $ 250,000 in damages. In March 2022, Markie's widow, Tara Hall, sued Jennifer Izumi, his former business manager, for damages and control of Biz Markie Inc. over widespread alleged intellectual property violations, including claims
12672-574: The series. Markie himself was not included on the list. On November 9, 2010, he appeared on the Aquabats! new EP, Radio Down! on the title track. On November 11, 2010, Markie sat in with the Roots on Late Night with Jimmy Fallon , and performed "Just a Friend" with actor Jeff Goldblum . In 2013, Markie toured with the Yo Gabba Gabba! live show. That year, his song, "Just a Friend"
12800-491: The snare was playing with the beat — we was truncating while the beat was playing. Thank God the beat was playing, because it probably wouldn't have happened if the beat wasn't playing. So I was playing it and the snare sounded better than the snare that I had from the drum machine when I was popping it." A short time later pioneering hip-hop radio DJ Mr. Magic heard Marley Marl's remix of Malcolm McLaren 's Buffalo Gals , leading to Marley becoming his DJ. They eventually started
12928-724: The song "The Noisy Eater" off the album Wildflower by the Avalanches . Also in 2016, he appeared on the Fox TV series Empire as himself, where he performed "Just a Friend". Markie was the DJ on the VH1 game show Hip Hop Squares between 2017 and 2019, a spin-off of the popular game show Hollywood Squares . He also rapped alongside singer Ke$ ha on the Flaming Lips song " 2012 (You Must Be Upgraded) ". He made an appearance in
13056-595: The song that first popularized rap music in the United States and around the world. In 1982, Afrika Bambaataa released the single " Planet Rock ", which incorporated electronica elements from Kraftwerk 's " Trans-Europe Express " and "Numbers" as well as YMO 's "Riot in Lagos". The Planet Rock sound also spawned a hip-hop electronic dance trend, electro music , which included songs such as Planet Patrol 's "Play at Your Own Risk" (1982), C Bank's "One More Shot" (1982), Cerrone 's "Club Underworld" (1984), Shannon 's " Let
13184-427: The title of first hip hop record. By the early 1980s, all the major elements and techniques of the hip hop genre were in place, and by 1982, the electronic (electro) sound had become the trend on the street and in dance clubs. New York City radio station WKTU featured Warp 9 's " Nunk ", in a commercial to promote the station's signature sound of emerging hip hop Though not yet mainstream, hip hop had begun to permeate
13312-466: The tracks on Craig G 's The Kingpin (1989), Big Daddy Kane 's Long Live The Kane (1988) , Biz Markie 's Goin' Off (1988), Kool G Rap & DJ Polo's Road to the Riches (1989), MC Shan 's Down By Law (1987) and Born to Be Wild (1988), and Roxanne Shante 's Bad Sister (1989) . In 1988, he produced the Juice Crew posse cut "The Symphony" by using a Hal Jackson record from
13440-412: The use of breakbeats, including cutting and scratching. As turntable manipulation continued to evolve a new technique that came from it was needle dropping. Needle dropping was created by Grandmaster Flash, it is prolonged short drum breaks by playing two copies of a record simultaneously and moving the needle on one turntable back to the start of the break while the other played. The approach used by Herc
13568-593: The voice of Snorlock the Beatboxing Slug in an episode of Adventure Time . In 2014, Markie appeared in the Syfy network film Sharknado 2: The Second One . That same year, he threw a ceremonial first pitch for an Oakland Athletics baseball game. In 2016, his song, "Just a Friend" was featured in the Netflix Series Love as an ending theme for episode 4. He also made an appearance in
13696-419: The world to consumers of its social concerns." In late 1979, Debbie Harry of Blondie took Nile Rodgers of Chic to such an event, as the main backing track used was the break from Chic's " Good Times ". The new style influenced Harry, and Blondie's later hit single from 1981 " Rapture " became the first single containing hip hop elements to hit number one on the U.S. Billboard Hot 100 —the song itself
13824-431: Was James Brown , from whom he says rap originated. Even before moving to the U.S., Herc says his biggest influences came from American music: I was listening to American music in Jamaica and my favorite artist was James Brown. That's who inspired me. A lot of the records I played were by James Brown. Herc also says that he was not influenced by Jamaican sound system parties, as he was too young to experience them when he
13952-507: Was Jamaican. The roots of rap in Jamaica are explained in detail in Bruno Blum 's book, 'Le Rap'. DJ Kool Herc and Coke La Rock provided an influence on the vocal style of rapping by delivering simple poetry verses over funk music breaks, after party-goers showed little interest in their previous attempts to integrate reggae-infused toasting into musical sets. DJs and MCs would often add call and response chants, often consisting of
14080-528: Was a 'slow jam' which had a dub influence with its use of reverb and echo as texture and playful sound effects. " Light Years Away ", by Warp 9 (1983), (produced and written by Lotti Golden and Richard Scher) described as a "cornerstone of early 80s beatbox afrofuturism," by the UK paper, The Guardian , introduced social commentary from a sci-fi perspective. In the 1970s, hip hop music typically used samples from funk and later, from disco. The mid-1980s marked
14208-500: Was a commercial failure, over the course of the decade the 808 attracted a cult following among underground musicians for its affordability on the used market, ease of use, and idiosyncratic sounds, particularly its deep, "booming" bass drum . It became a cornerstone of the emerging electronic, dance, and hip hop genres, popularized by early hits such as Afrika Bambaataa and the Soulsonic Force 's " Planet Rock ". The 808
14336-438: Was also recorded in his studio. He is credited with influencing a number of hip hop icons such as Biggie Smalls , RZA , DJ Premier , Madlib , and Pete Rock . Producer Madlib stated in an interview that Marley was the first producer who inspired him to make beats. Vibe magazine wrote that he, "forever changed the sound of hip-hop with his unique beat barrages." Marley's career started with an interest in electronica . As
14464-476: Was an American rapper and singer. Markie's 1989 single " Just a Friend ", became a Top 40 hit in several countries and was named No. 100 on VH1 's list of the 100 greatest hip-hop songs of all time in 2008. Markie was sometimes referred to as the " Clown Prince of Hip Hop ". Markie was born in Manhattan in the neighborhood of Harlem , New York City, on April 8, 1964. He was raised on Long Island in
14592-447: Was attended by friends and family, including Ice T , Fat Joe , Montell Jordan , and Al B. Sure! His eulogy was read by Reverend Al Sharpton . In November 2022, Paramount Global announced that Showtime in conjunction with Mass Appeal would release a documentary on Biz Markie's life. The documentary, All Up in the Biz , was directed by Sacha Jenkins . The movie features reenactments, interviews, and stock footage. Featured in
14720-430: Was born multicultural", gaining influences from African American and Anglo-Caribbean musical traditions, as well as African American and Latin American dancing traditions. Hip hop music in its infancy has been described as an outlet and a voice for the disenfranchised youth of marginalized backgrounds and low-income areas, as the hip hop culture reflected the social, economic and political realities of their lives. Many of
14848-468: Was called "disco rap". Ironically, the rise of hip hop music also played a role in the eventual decline in disco's popularity. The disco sound had a strong influence on early hip hop music. Most of the early rap/hip-hop songs were created by isolating existing disco bass-guitar bass lines and dubbing over them with MC rhymes. the Sugarhill Gang used Chic 's " Good Times " as the foundation for their 1979 hit " Rapper's Delight ", generally considered to be
14976-487: Was created with the help of large tape loops. The process of looping a break into a breakbeat now became more commonly done with a sampler, now doing the job which so far had been done manually by the DJs using turntables. In 1989, DJ Mark James, under the moniker "45 King", released "The 900 Number", a breakbeat track created by synchronizing samplers and vinyl records. Biz Markie Marcel Theo Hall (April 8, 1964 – July 16, 2021), known professionally as Biz Markie ,
15104-406: Was dominated by groups where collaboration between the members was integral to the show. An example would be the early hip hop group Funky Four Plus One , who performed in such a manner on Saturday Night Live in 1981. The earliest hip hop music was performed live, at house parties and block party events, and it was not recorded. DJs would play breaks from popular songs using two turntables and
15232-585: Was eventually used on more hit records than any other drum machine; its popularity with hip hop in particular has made it one of the most influential inventions in popular music, comparable to the Fender Stratocaster 's influence on rock. Over time sampling technology became more advanced. However, earlier producers such as Marley Marl used drum machines to construct their beats from small excerpts of other beats in synchronisation , in his case, triggering three Korg sampling-delay units through
15360-854: Was featured in Saints Row IV , which included the Pop station, 107.7 The Mix FM. He appeared on the Cartoon Network show Mad , as the Hip Hop Hobbit . He voiced Rudd Rhymez's DJ Tiny Timmy Scratch It in the Randy Cunningham: 9th Grade Ninja episode "Hip Hopocalypse Now". Markie guest starred in the SpongeBob SquarePants episode "Kenny the Cat" in the episode's title role. His voice acting work also includes
15488-437: Was in Jamaica. In a 2020 interview, DJ Kool Herc's sister Cindy Campbell said that she wanted Jamaica to reclaim hip hop because, as she put it, "we are the ones who bought the style and the technique to America, which [later] became hip-hop." Because the percussive breaks in funk, soul and disco records were generally short, Herc and other DJs began using two turntables to extend the breaks. On August 11, 1973, DJ Kool Herc
15616-578: Was interviewed in the 1986 cult documentary Big Fun in the Big Town . Markie released his debut album Goin' Off in 1988, which attracted a fair amount of attention, largely due to the lead single, "Make the Music with Your Mouth, Biz". The album also featured the underground hit singles "Nobody Beats The Biz", " Vapors ", and "Pickin' Boogers". Biz also appeared briefly in the music video for Rob Base 's single " It Takes Two ". On October 10, 1989, Markie's second studio album, The Biz Never Sleeps ,
15744-499: Was performed by the Sequence , a group from Columbia, South Carolina which featured Angie Stone . Despite the genre's growing popularity, Philadelphia was, for many years, the only city whose contributions could be compared to New York City's. Hip hop music became popular in Philadelphia in the late 1970s. The first released record was titled "Rhythm Talk", by Jocko Henderson . The New York Times had dubbed Philadelphia
15872-506: Was produced by Markie and his cousin Cool V. Sales of the album were already low when Markie was served a lawsuit by Gilbert O'Sullivan , who claimed that the album's "Alone Again" featured an unauthorized sample from his hit " Alone Again (Naturally) ". O'Sullivan's claim was upheld in a landmark ruling , Grand Upright Music, Ltd. v. Warner Bros. Records Inc. that altered the landscape of hip-hop, finding that all samples must be cleared with
16000-457: Was released on Cold Chillin'/Warner Bros. Records, produced by Markie, his cousin Cool V and Paul C. The single " Just a Friend ", in which he alternates between rap and caterwauling, became Markie's most successful single, reaching No. 9 on the Billboard charts. The song interpolates the 1968 song "You Got What I Need" by singer-songwriter Freddie Scott , whose basic chord and melody provided
16128-464: Was soon widely copied, and by the late 1970s, DJs were releasing 12-inch records where they would rap to the beat. Popular tunes included Kurtis Blow 's " The Breaks " and the Sugarhill Gang 's " Rapper's Delight ". Herc and other DJs would connect their equipment to power lines and perform at venues such as public basketball courts and at 1520 Sedgwick Avenue, Bronx, New York, now officially
16256-412: Was the DJ at his sister's back-to-school party. He extended the beat of a record by using two record players, isolating the percussion "breaks" by using a mixer to switch between the two records. Herc's experiments with making music with record players became what we now know as breaking or " scratching ". A second key musical element in hip hop music is emceeing (also called MCing or rapping). Emceeing
16384-564: Was the language of the black youth, the double entendres and slightly obscene wordplay was a godsend to radio, re-invigorating ratings at flagging outlets that were losing audience share and flipping to the new format of R&B with black announcers . The 10% of African Americans who heard his broadcasts found that the music he promoted on radio in 1949 was also in the jukeboxes up north in the cities. They were also finding other D.J's like Chicago's Al Benson on WJJD , Austin's Doctor Hep Cat on KVET and Atlanta's Jockey Jack on WERD speaking
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