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91-415: When the concert was released on DVD, the music video for this song was included. The theme is cartoonish and cheerful, with bright pastel sets and oversized props. The video features singer/songwriter Dennis DeYoung in various costumes (including a classic hobo look, and a fast food uniform), singing and acting out the lyrics. ( "My job is boring," he sings, as he pulls the switch on a condemned man in

182-439: A magic lantern , Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song , the first step toward music video. With the arrival of " talkies " many musical short films were produced. Vitaphone shorts (produced by Warner Bros. ) featured many bands, vocalists, and dancers. Animation artist Max Fleischer introduced

273-882: A 1983 interview, Bowie spoke about the importance of using music videos in addressing social issues, "Let's try to use the video format as a platform for some kind of social observation, and not just waste it on trotting out and trying to enhance the public image of the singer involved". In 1983, one of the most successful, influential and iconic music videos of all time was released: the nearly 14-minute-long video for Michael Jackson 's song " Thriller ", directed by John Landis . The video set new standards for production, having cost US $ 800,000 to film. The video for "Thriller", along with earlier videos by Jackson for his songs " Billie Jean " and " Beat It ", were instrumental in getting music videos by African-American artists played on MTV. Prior to Jackson's success, videos by African-American artists were rarely played on MTV: according to MTV, this

364-570: A U.S. federal court has ordered LiveUniverse, a network of websites run by MySpace co-founder Brad Greenspan , to cease operating four sites offering unlicensed song lyrics. Lyrics can be studied from an academic perspective. For example, some lyrics can be considered a form of social commentary . Lyrics often contain political, social, and economic themes—as well as aesthetic elements—and so can communicate culturally significant messages. These messages can be explicit, or implied through metaphor or symbolism. Lyrics can also be analyzed with respect to

455-484: A close (featuring a cadence ); in German Vordersatz - Fortspinnung - Epilog . For example: In the lyrics of popular music a "shifter" is a word, often a pronoun , "where reference varies according to who is speaking, when and where", such as "I", "you", "my", "our". For example, who is the "my" of " My Generation "? As of 2021 , there are many websites featuring song lyrics. This offering, however,

546-542: A demand for frequent studio appearances by renowned British and US artists at short notice, as the charts came out on Tuesday mornings and the show was taped live on Thursdays. Coupled with the artists busy touring schedules and subsequent requests from broadcasters in Europe and America to showcase popular British acts, ultimately prompted the production of pre-recorded or filmed inserts referred to as "promotional videos." These videos served as substitutes for live performances by

637-424: A feature film, Lookout Sister . These films were, according to music historian Donald Clarke , the "ancestors" of music video. Musical films were another important precursor to a music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s–50s. One of the best-known examples is Madonna's 1985 video for " Material Girl " (directed by Mary Lambert ) which

728-505: A friend of David and Angie Bowie ) shot in San Francisco outside the famous Mars Hotel , with Fox posing provocatively in the street while Bowie lounges against the wall, smoking. Country music also picked up on the trend of promotional film clips to publicize songs. Sam Lovullo, the producer of the television series Hee Haw , explained his show presented "what were, in reality, the first musical videos", while JMI Records made

819-454: A great deal of their success to the skillful construction and seductive appeal of their videos. Two key innovations in the development of the modern music video were the development of relatively inexpensive and easy-to-use video recording and editing equipment, and the development of visual effects created with techniques such as image compositing . The advent of high-quality color videotape recorders and portable video cameras coincided with

910-514: A new dynamic to the show, enhancing its visual appeal and diversifying the entertainment value for viewers. One notable example was the video for Roy Orbison 's song ' Oh Pretty Woman ', which Dorfman filmed and directed in the rooftop garden of London's Kensington-based Derry and Toms department store on 19 October 1964 as a visual accompaniment to the song. It subsequently aired on Top of the Pops on 22 October, 29, as well as 12 November and 19." By

1001-419: A particular song. "The video material was a very workable production item for the show," he wrote. "It provided picture stories for songs. However, some of our guests felt the videos took attention away from their live performances, which they hoped would promote record sales. If they had a hit song, they didn't want to play it under comic barnyard footage." The concept's mixed reaction eventually spelled an end to

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1092-486: A phenomenal success and win nine MTV Video Music Awards. In the same year, Kraftwerk released the song " Musique Non Stop ". The video featured 3D animations of the group. It was a collaboration with Rebecca Allen of the New York Institute of Technology and ran continuously on MTV for a while. In 1988, the show Yo! MTV Raps introduced; the show helped to bring hip hop music to a mass audience for

1183-582: A promotional music video with similarities to more abstract, modern videos seems to be the Czechoslovakian "Dáme si do bytu" ("We´ll put in the apartment") created and directed by Ladislav Rychman . In the late 1950s the Scopitone , a visual jukebox, was introduced in France and short films were produced by many French artists, such as Serge Gainsbourg , Françoise Hardy , Jacques Dutronc , and

1274-417: A restaurant, in which each band member's head appeared on dinner plates and in salad bowls. "I must have come off as a real dope," said Shaw, "because they were saying 'Just let us shoot it, just so that we can say that we did, but we won't use it', and I was like, 'Hello? I don't think so.' [...] It was kind of childish, but that's how it is in a band." Shaw's most prominent appearance in the video occurs near

1365-531: A series of promotional films directed by pop photographer Mick Rock , who worked extensively with Bowie in this period. Rock directed and edited four clips to promote four consecutive David Bowie singles—" John, I'm Only Dancing " (May 1972), " The Jean Genie " (November 1972), the December 1972 US re-release of " Space Oddity " and the 1973 release of the single " Life on Mars? " (lifted from Bowie's earlier album Hunky Dory ). The clip for "John, I'm Only Dancing"

1456-418: A series of sing-along short cartoons called Screen Songs , which invited audiences to sing along to popular songs by "following the bouncing ball", which is similar to a modern karaoke machine. Early cartoons featured popular musicians performing their hit songs on camera in live-action segments during the cartoons . John Logie Baird created Phonovision discs featuring Betty Bolton and other singers from

1547-538: A story of how drummer Keith Moon came to join the group: The other three band members are having tea inside what looks like an abandoned hangar when suddenly a "bleeding box" arrives, out of which jumps a fast-running, time lapse, Moon that the other members subsequently try to get a hold of in a sped-up slapstick chasing sequence to wind him down. Pink Floyd produced promotional films for their songs, including " San Francisco: Film ", directed by Anthony Stern , " Scarecrow ", " Arnold Layne " and " Interstellar Overdrive ",

1638-514: A storyline or plot to the music video. Occasionally videos were made in a non-representational form, in which the musical artist was not shown. Because music videos are mainly intended to promote the artist, such videos are comparatively rare; three early 1980s examples are Bruce Springsteen 's " Atlantic City ", directed by Arnold Levine, David Mallet 's video for David Bowie and Queen 's " Under Pressure ", and Ian Emes ' video for Duran Duran 's " The Chauffeur ". One notable later example of

1729-409: A trend that had begun earlier with directors such as Lasse Hallström and David Fincher . Two of the videos directed by Romanek in 1995 are notable for being two of the three most expensive music videos of all time : Michael and Janet Jackson 's " Scream ", which allegedly cost $ 7 million to produce, and Madonna 's " Bedtime Story ", which cost a reported $ 5 million. From this, "Scream"

1820-498: A two-reel short film called St. Louis Blues featuring a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period. Soundies , produced and released for the Panoram film jukebox, were musical films that often included short dance sequences, similar to later music videos. Musician Louis Jordan made short films for his songs, some of which were spliced together into

1911-590: Is a lyricist . The words to an extended musical composition such as an opera are, however, usually known as a " libretto " and their writer, as a " librettist ". Rap songs and grime contain rap lyrics (often with a variation of rhyming words) that are meant to be spoken rhythmically rather than sung. The meaning of lyrics can either be explicit or implicit. Some lyrics are abstract, almost unintelligible, and, in such cases, their explication emphasizes form , articulation , meter , and symmetry of expression. The word lyric derives via Latin lyricus from

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2002-791: Is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings . These videos are typically shown on music television and on streaming video sites like YouTube , or more rarely shown theatrically. They can be commercially issued on home video, either as video albums or video singles. The format has been described by various terms including " illustrated song ", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip", "video clip", or simply "video". While musical short films were popular as soon as recorded sound

2093-451: Is controversial, since some sites include copyrighted lyrics offered without the holder's permission. The U.S. Music Publishers Association (MPA), which represents sheet music companies, launched a legal campaign against such websites in December 2005. The MPA's president, Lauren Keiser, said the free lyrics web sites are "completely illegal" and wanted some website operators jailed. Lyrics licenses could be obtained worldwide through one of

2184-782: Is particularly common with hymns and ballads ). Possible classifications proliferate (under anthem , ballad , blues , carol , folk song , hymn , libretto , lied , lullaby , march , praise song , round , spiritual ). Nursery rhymes may be songs, or doggerel : the term does not imply a distinction. The ghazal is a sung form that is considered primarily poetic. See also rapping , roots of hip hop music . Analogously, verse drama might normally be judged (at its best) as poetry , but not consisting of poems (see dramatic verse ). In Baroque music, melodies and their lyrics were prose. Rather than paired lines they consist of rhetorical sentences or paragraphs consisting of an opening gesture, an amplification (often featuring sequence ), and

2275-416: Is set to music , to the point that any distinction becomes untenable. This is perhaps recognised in the way popular songs have lyrics . However, the verse may pre-date its tune (in the way that " Rule Britannia " was set to music, and " And did those feet in ancient time " has become the hymn "Jerusalem"), or the tune may be lost over time but the words survive, matched by a number of different tunes (this

2366-661: Is the most expensive video to date. In the mid to late 1990s, Walter Stern directed " Firestarter " by The Prodigy , " Bitter Sweet Symphony " by The Verve , and " Teardrop " by Massive Attack . During this period, MTV launched channels around the world to show music videos produced in each local market: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997, among others. MTV2 , originally called "M2" and meant to show more alternative and older music videos, debuted in 1996. In 1999, Mariah Carey 's " Heartbreaker " (featuring guest rapper Jay-Z ) became one of

2457-580: The Greek λυρικός ( lurikós ), the adjectival form of lyre . It first appeared in English in the mid-16th century in reference to the Earl of Surrey 's translations of Petrarch and to his own sonnets . Greek lyric poetry had been defined by the manner in which it was sung accompanied by the lyre or cithara , as opposed to the chanted formal epics or the more passionate elegies accompanied by

2548-401: The U.S. —so they could promote their record releases without having to make in-person appearances. Their first batch of promo films shot in late 1965 (including their then-current single, " Day Tripper "/" We Can Work It Out "), were fairly straightforward mimed-in-studio performance pieces (albeit sometimes in silly sets) and meant to blend in fairly seamlessly with television shows like Top of

2639-408: The electric chair , "I'm overworked and underpaid." ) The opening and closing scenes show aliens watching the main body of the video, and singing a refrain of "Hey everybody, it's music time!" The track was added to the album in order to fulfill a final contractual obligation, with the band breaking up by the time of its release. Styx singer/guitarist Tommy Shaw made no secret of his dislike of

2730-604: The flute . The personal nature of many of the verses of the Nine Lyric Poets led to the present sense of " lyric poetry " but the original Greek sense of "lyric poetry"—"poetry accompanied by the lyre" i.e. "words set to music"—eventually led to its use as "lyrics", first attested in Stainer and Barrett's 1876 Dictionary of Musical Terms . Stainer and Barrett used the word as a singular substantive: " Lyric , poetry or blank verse intended to be set to music and sung". By

2821-593: The most expensive ever made , costing over $ 2.5 million. From 1991 to 2001, Billboard had its own Music Video Awards. The website iFilm , which hosted short videos including music videos, launched in 1997. Napster , a peer-to-peer file sharing service which ran between 1999 and 2001, enabled users to share video files, including those for music videos. By the mid-2000s, MTV and many of its sister channels had largely abandoned showing music videos in favor of reality TV shows, which were more popular with its audiences, and which MTV had itself helped to pioneer with

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2912-501: The "concert version" promo clip for "Have You Seen Your Mother, Baby". The group also filmed a color promo clip for the song " 2000 Light Years from Home " (from their album Their Satanic Majesties Request ) directed by Michael Lindsay-Hogg . In 1968, Michael Lindsay-Hogg directed three clips for their single " Jumpin' Jack Flash " / "Child Of The Moon"—a color clip for "Child Of The Moon" and two different clips for "Jumpin' Jack Flash". In 1968, they collaborated with Jean-Luc Godard on

3003-494: The "video" concept on Hee Haw . Promotional films of country music songs, however, continued to be produced. In 1974, the band Sparks made a promotional video for their song " This Town Ain't Big Enough for Both of Us ". The Australian TV shows Countdown and Sounds , both of which premiered in 1974, followed in the steps of the UK's Top of the Pops and were significant in developing and popularizing what would later become

3094-477: The 1930s, the present use of the plurale tantum "lyrics" had begun; it has been standard since the 1950s for many writers. The singular form "lyric" is still used to mean the complete words to a song by authorities such as Alec Wilder, Robert Gottlieb, and Stephen Sondheim. However, the singular form is also commonly used to refer to a specific line (or phrase) within a song's lyrics. The differences between poem and song may become less meaningful where verse

3185-613: The 1930s. The early animated films by Walt Disney , such as the Silly Symphonies shorts and especially Fantasia , which featured several interpretations of classical pieces, were built around music. The Warner Bros. cartoons, even today billed as Looney Tunes and Merrie Melodies , were initially fashioned around specific songs from upcoming Warner Bros. musical films . Live-action musical shorts, featuring such popular artists as Cab Calloway , were also distributed to theaters. Blues singer Bessie Smith appeared in

3276-638: The 1960s. In 1966, Peter Whitehead directed two promo clips for their single " Have You Seen Your Mother, Baby, Standing In The Shadow? " In 1967, Whitehead directed a plot clip colour promo clip for the Stones single " We Love You ", which first aired in August 1967. This clip featured sped-up footage of the group recording in the studio, intercut with a mock trial that clearly alludes to the drug prosecutions of Mick Jagger and Keith Richards underway at that time. Jagger's girlfriend Marianne Faithfull appears in

3367-456: The 1970s, Top of the Pops had an average weekly viewership of 12,500,000 people, had solidified its status as the premier international platform for artists launching new records at the time, had firmly established the significance of promotional film clips as a crucial tool for promoting the careers of emerging artists and generating buzz for new releases by established acts, and was significant in developing and popularizing what would later become

3458-584: The Beatles and David Bowie with the Video Vanguard Award for their work in pioneering the music video. In 1985, MTV's Viacom (currently Paramount) launched the channel VH1 (then known as "VH-1: Video Hits One"), featuring softer music, and meant to cater to the slightly older baby-boomer demographic who were out-growing MTV. Internationally, MTV Europe was launched in 1987, and MTV Asia in 1991. Another important development in music videos

3549-442: The Beatles starred in their first feature film, A Hard Day's Night , directed by US filmmaker Richard Lester . Shot in black-and-white and presented as a mock documentary , it interspersed comedic and dialogue sequences with musical tones. The musical sequences furnished basic templates on which numerous subsequent music videos were modeled. It was the direct model for the successful US TV series The Monkees (1966–1968), which

3640-716: The Belgian Jacques Brel to accompany their songs. Its use spread to other countries, and similar machines such as the Cinebox in Italy and Color-sonic in the U.S. were patented. In 1961, for the Canadian-produced show Singalong Jubilee , Manny Pittson began pre-recording the music audio, went on-location and taped various visuals with the musicians lip-synching, then edited the audio and video together. Most music numbers were taped in-studio on stage, and

3731-466: The DIY ethos of the new wave era, enabling many pop acts to produce promotional videos quickly and cheaply, in comparison to the relatively high costs of using film. However, as the genre developed, music video directors increasingly turned to 35mm film as the preferred medium, while others mixed film and video. During the 1980s, music videos had become de rigueur for most recording artists. The phenomenon

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3822-777: The Internet Accuracy Project, DJ /singer J. P. " The Big Bopper " Richardson was the first to coin the phrase "music video", in 1959. In his autobiography, Tony Bennett claims to have created "...the first music video" when he was filmed walking along the Serpentine in Hyde Park, London , with the resulting clip being set to his recording of the song " Stranger in Paradise ". The clip was sent to UK and US television stations and aired on shows including Dick Clark 's American Bandstand . The oldest example of

3913-450: The Pops and Hullabaloo . By the time the Beatles stopped touring in late 1966, their promotional films, like their recordings, had become highly sophisticated. In May 1966 they filmed two sets of colour promotional clips for their current single " Rain "/" Paperback Writer " all directed by Michael Lindsay-Hogg , who went on to direct The Rolling Stones Rock and Roll Circus and the Beatles' final film, Let It Be . It aired on Top of

4004-434: The Pops replaced it with footage of bikers and a dancer. The "Jean Genie" clip, produced for just US$ 350, was shot in one day and edited in less than two days. It intercuts footage of Bowie and band in concert with contrasting footage of the group in a photographic studio, wearing black stage outfits, and standing against a white background. It also includes location footage with Bowie and Cyrinda Foxe (a MainMan employee and

4095-405: The Pops on 2 June. The colour promotional clips for " Strawberry Fields Forever " and " Penny Lane ", made in early 1967 and directed by Peter Goldman, took the promotional film format to a new level. They used techniques borrowed from underground and avant-garde film, including reversed film and slow motion, dramatic lighting, unusual camera angles, and colour filtering added in post-production. At

4186-641: The Radio Star " (1979), which became the first music video played on MTV in 1981. In 1975, Queen employed Bruce Gowers to make a promotional video to show their new single " Bohemian Rhapsody " on the BBC music series Top of the Pops . According to rock historian Paul Fowles, the song is "widely credited as the first global hit single for which an accompanying video was central to the marketing strategy". Rolling Stone has said of "Bohemian Rhapsody": "Its influence cannot be overstated, practically inventing

4277-459: The U.S. video channel MTV launched, airing " Video Killed the Radio Star " by The Buggles and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period, most notably Michael Jackson , Adam and the Ants , Duran Duran and Madonna , owed

4368-526: The artists and played a pivotal role in the development of the music video genre. During the early stages of the show's introduction in 1964, when alternative footage was unavailable, Dorfman and Stewart resorted to capturing footage of the enthusiastic audience dancing. However, a significant change took place in October 1964 when a decision was made to occasionally introduce a dance troupe with choreographed routines for specific tracks. This addition brought

4459-453: The end of 1967 the group released their third film, the one hour, made-for-television project Magical Mystery Tour ; it was written and directed by the group and first broadcast on the BBC on Boxing Day 1967. Although poorly received at the time for lacking a narrative structure, it showed the group to be adventurous music filmmakers in their own right. Concert films were being released in

4550-548: The end, where the rest of the band is shown together in winter garb, jumping up and down waving, and then Shaw is shown separately, facing the other way and doing the same thing back. Although Styx would hit the singles chart again with 1990's " Show Me the Way " and " Love at First Sight ", "Music Time", to date, was the last Styx Billboard Top 40 hit featuring the Styx songwriting core of DeYoung, Shaw, and James "J.Y." Young . The song

4641-583: The film Sympathy for the Devil , which mixed Godard's politics with documentary footage of the song's evolution during recording sessions. In 1966, Nancy Sinatra filmed a clip for her song " These Boots Are Made for Walkin' " . Roy Orbison appeared in promotional clips, such as his 1968 hit, "Walk On". During late 1972–73, Alice Cooper featured in a series of promotional films: " Elected ", " Hello Hooray ", "No More Mr. Nice Guy" and " Teenage Lament '74 ". Also during late 1972–73, David Bowie featured in

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4732-441: The first music video to have a production cost of over $ 500,000. The video was made in solarized color with stark black-and-white scenes and was filmed in different locations, including a padded room and a rocky shore. The video became one of the most iconic ever made at the time, and its complex nature is seen as significant in the evolution of the music video. The same year, New Zealander group Split Enz had major success with

4823-428: The first music videos were clips produced by ex-Monkee Michael Nesmith , who started making short musical films for Saturday Night Live . In 1981, he released Elephant Parts , the first winner of a Grammy for music video, directed by William Dear. Billboard credits the independently produced Video Concert Hall as being the first with nationwide video music programming on American television. In 1981,

4914-443: The first time. In November 1992, MTV began screening videos made by Chris Cunningham , Michel Gondry , Spike Jonze , Floria Sigismondi , Stéphane Sednaoui , Mark Romanek and Hype Williams who all got their start around this time; all brought a unique vision and style to the videos they directed. Some of these directors, including, Gondry, Jonze, Sigismondi, and F. Gary Gray , went on to direct feature films. This continued

5005-426: The growing trend, having achieved fame through the videos for two of their songs, " A Million Ways " in 2005 and " Here It Goes Again " in 2006, both of which first became well-known online (OK Go repeated the trick with another high-concept video in 2010, for their song " This Too Shall Pass "). At its launch, Apple 's iTunes Store provided a section of free music videos in high quality compression to be watched via

5096-522: The iTunes application. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability. The 2008 video for Weezer 's " Pork and Beans " also captured this trend, by including at least 20 YouTube celebrities ; the single became the most successful of Weezer's career, in chart performance. In 2007, the RIAA issued cease-and-desist letters to YouTube users to prevent single users from sharing videos, which are

5187-447: The latter directed by Peter Whitehead , who also made several pioneering clips for The Rolling Stones between 1966 and 1968. The Kinks made one of the first " plot " promotional clips for a song. For their single " Dead End Street " (1966) a miniature comic movie was made. The BBC reportedly refused to air the clip because it was considered to be in "poor taste". The Rolling Stones appeared in many promotional clips for their songs in

5278-460: The location shoot "videos" were to add variety. In 1964, Kenneth Anger 's experimental short film, Scorpio Rising used popular songs instead of dialogue. On 1 January 1964, Johnnie Stewart and Stanley Dorfman created the British chart music television series Top of the Pops , which they produced in tandem and directed in weekly rotation until the 1970s . The show's format created

5369-499: The mid-1960s, at least as early as 1964, with the T.A.M.I. Show . The monochrome 1965 clip for Bob Dylan 's " Subterranean Homesick Blues " filmed by D. A. Pennebaker was featured in Pennebaker's Dylan film documentary Dont Look Back . Eschewing any attempt to simulate performance or present a narrative, the clip shows Dylan standing in a city back alley, silently shuffling a series of large cue cards (bearing key words from

5460-473: The music video genre across the globe. In 1964, The Moody Blues producer Alex Murray wanted to promote his version of " Go Now ". The short film clip he produced and directed to promote the single has a striking visual style that predates Queen's similar " Bohemian Rhapsody " video by a full decade . It also predates what the Beatles did with promotional films of their single " Paperback Writer " and B-Side " Rain ", both released in 1966. Also in 1964,

5551-512: The music video genre in Australia and other countries, and in establishing the importance of promotional film clips as a means of promoting both emerging acts and new releases by established acts. In early 1974, former radio DJ Graham Webb launched a weekly teen-oriented TV music show which screened on Sydney 's ATN-7 on Saturday mornings; this was renamed Sounds Unlimited in 1975 and later shortened simply to Sounds . In need of material for

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5642-679: The music video seven [sic] years before MTV went on the air." At the end of the 1970s, the broadcasting of music videos on television became more and more regular, in several countries. The music videos were, for example, broadcast in weekly music programs or inserted into various programs. In the United States, for example, on terrestrial networks at the end of the 1970s, music videos were sometimes broadcast on music shows: The Midnight Special , Don Kirshner's Rock Concert , and occasionally on certain talk shows. A worldwide pioneer in programs that only transmitted rock and pop music video clips

5733-481: The music would have made for a much more complicated critical feat. A 2009 report published by McAfee found that, in terms of potential exposure to malware , lyrics-related searches and searches containing the word "free" are the most likely to have risky results from search engines, both in terms of average risk of all results, and maximum risk of any result. Beginning in late 2014, Google changed its search results pages to include song lyrics. When users search for

5824-491: The non-representational style is Bill Konersman's innovative 1987 video for Prince 's " Sign o' the Times " – influenced by Dylan's "Subterranean Homesick Blues" clip, it featured only the text of the song's lyrics. In the early 1980s, music videos also began to discover political and social themes. Examples include the music videos for David Bowie's " China Girl " and " Let's Dance " (1983) which both discussed race issues. In

5915-542: The product itself. To further signify the change in direction towards Music Video airplay, MTV officially dropped the Music Television tagline on February 8, 2010 from their logo in response to their increased commitment to non-scripted reality programming and other youth-oriented entertainment rising in prominence on their live broadcast. Lyrics Lyrics are words that make up a song , usually consisting of verses and choruses . The writer of lyrics

6006-561: The property of the music labels. After its merger with Google , YouTube assured the RIAA that they would find a way to pay royalties through a bulk agreement with the major record labels. This was complicated by the fact that not all labels share the same policy toward music videos: some welcome the development and upload music videos to various online outlets themselves, viewing music videos as free advertising for their artists, while other labels view music videos not as an advertisement, but as

6097-506: The release of "Thriller", stating that he was "floored" by how much MTV neglected black artists, bringing attention to how videos by the "few black artists that one does see" only appeared on MTV between 2:00 a.m. until 6:00 a.m. when nobody was watching. MTV also influences music video shows aired on other American TV channels, such as: Friday Night Videos , launched in 1983 on the terrestrial network NBC and MV3 launched in 1982. On March 5, 1983, Country Music Television (CMT),

6188-415: The same claim with Don Williams ' 1973 song " The Shelter of Your Eyes ". Country music historian Bob Millard wrote that JMI had pioneered the country music video concept by "producing a 3-minute film" to go along with Williams' song. Lovullo said his videos were conceptualized by having the show's staff go to nearby rural areas and film animals and farmers, before editing the footage to fit the storyline of

6279-408: The sense of unity (or lack of unity) it has with its supporting music. Analysis based on tonality and contrast are particular examples. Former Oxford Professor of Poetry Christopher Ricks famously published Dylan's Visions of Sin , an in-depth and characteristically Ricksian analysis of the lyrics of Bob Dylan ; Ricks gives the caveat that to have studied the poetry of the lyrics in tandem with

6370-402: The shot 50 seconds into the song, in which George Harrison 's left hand and the neck of his guitar are seen in sharp focus in the foreground while the completely out-of-focus figure of John Lennon sings in the background. In 1965, the Beatles started making promotional clips (then known as "filmed inserts") for distribution and broadcast on Top of the Pops and in different countries—primarily

6461-444: The show The Real World , which premiered in 1992. 2005 saw the launch of YouTube , which made the viewing of online video much faster and easier; Google Videos , Yahoo! Video , Facebook and Myspace 's video functionality use similar technology. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. The band OK Go capitalized on

6552-686: The show's minuscule budget, Countdown ' s original director Paul Drane was able to create several memorable music videos especially for the show, including the classic film-clips for the AC/DC hits " It's a Long Way to the Top (If You Wanna Rock 'n' Roll) " and " Jailbreak ". After relocating to the UK in the mid-1970s, Mulcahy made successful promo films for several noted British pop acts—his early UK credits included XTC 's " Making Plans for Nigel " (1979) and his landmark video clip for The Buggles ' " Video Killed

6643-741: The show, Webb approached Seven newsroom staffer Russell Mulcahy and asked him to shoot film footage to accompany popular songs for which there were no purpose-made clips (e.g. Harry Nilsson 's " Everybody's Talkin "). Using this method, Webb and Mulcahy assembled a collection of about 25 clips for the show. The success of his early efforts encouraged Mulcahy to quit his TV job and become a full-time director, and he made clips for several popular Australian acts including Stylus , Marcia Hines , Hush and AC/DC . As it gained popularity, Countdown talent coordinator Ian "Molly" Meldrum and producer Michael Shrimpton quickly realized that "film clips" were becoming an important new commodity in music marketing. Despite

6734-513: The single " I Got You " and the album True Colours , and later that year they produced a complete set of promo clips for each song on the album (directed by their percussionist, Noel Crombie ) and to market these on videocassette. This was followed a year later by the video album, The Completion Backward Principle by The Tubes , directed by the group's keyboard player, Michael Cotten, which included two videos directed by Russell Mulcahy ("Talk to Ya Later" and "Don't Want to Wait Anymore"). Among

6825-435: The song an international hit. The song itself was a wry comment on the music-video phenomenon, sung from the point of view of an appliance deliveryman both drawn to and repelled by the outlandish images and personalities that appeared on MTV. In 1986, Peter Gabriel 's song " Sledgehammer " used special effects and animation techniques developed by British studio Aardman Animations . The video for "Sledgehammer" would go on to be

6916-419: The song's lyrics). Besides the Beatles, many other British artists made "filmed inserts" so they could be screened on TV when the bands were not available to appear live. The Who featured in several promotional clips, beginning with their 1965 clip for " I Can't Explain ". Their plot clip for " Happy Jack " (1966) shows the band acting like a gang of thieves. The promo film to " Call Me Lightning " (1968) tells

7007-523: The song, and by the time the video was complete, Shaw had left the band. This is why most of the scenes appear to depict a four-man group, and why Shaw is only shown from the torso. Shaw wanted to be filmed separately from the others, in New York (where he was working on his first solo album ), while the rest of the production was filmed in Los Angeles. He refused to participate in one comedic scene in

7098-402: The trial scenes and presents the "judge" (Richards) with what may be the infamous fur rug that had featured so prominently in the press reports of the drug bust at Richards' house in early 1967. When it is pulled back, it reveals an apparently naked Jagger with chains around his ankles. The clip concludes with scenes of the Stones in the studio intercut with footage that had previously been used in

7189-456: The two aggregators: LyricFind and Musixmatch . The first company to provide licensed lyrics was Yahoo! , quickly followed by MetroLyrics . Several lyric websites are providing licensed lyrics, such as SongMeanings and LyricWiki (defunct as of 2020). Many competing lyrics web sites are still offering unlicensed content, causing challenges around the legality and accuracy of lyrics. In an attempt to crack down unlicensed lyrics web sites,

7280-446: The variety for the audience. Many music videos interpret images and scenes from the song's lyrics , while others take a more thematic approach. Other music videos may not have any concept, being only a filmed version of the song's live concert performance. In 1894, sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various artists to promote sales of their song " The Little Lost Child ". Using

7371-454: Was also the final recording by the massively successful 1975–1984 Styx lineup of DeYoung, Shaw, Young, and both Panozzo twins; by the time Shaw returned to the band in 1995, John Panozzo's declining health prevented his participation. Muriel Gray at Smash Hits called it a, "Cheery, neatly constructed single that's reminiscent of Devo but not quite as good. The best thing is the daft lyrical content." Music video A music video

7462-441: Was because it initially conceived itself as a rock-music-oriented channel, although musician Rick James was outspoken in his criticism of the cable channel, claiming in 1983 that MTV's refusal to air the music video for his song " Super Freak " and clips by other African-American performers was "blatant racism". British rock singer David Bowie had also recently lashed out against MTV during an interview that he did with them prior to

7553-508: Was closely modelled on Jack Cole 's staging of " Diamonds Are a Girl's Best Friend " from the film Gentlemen Prefer Blondes . Several of Michael Jackson 's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark " Thriller " and the Martin Scorsese -directed " Bad ", which was influenced by the stylized dance "fights" in the film version of West Side Story . According to

7644-437: Was famously parodied by BBC television comedy program Not The Nine O'Clock News who produced a spoof music video "Nice Video, Shame About The Song" (the title was a spoof of a recent pop hit "Nice Legs, Shame About Her Face"). In this period, directors and the acts they worked with began to discover and expand the form and style of the genre, using more sophisticated effects in their videos, mixing film and video, and adding

7735-437: Was introduced to theatrical film screenings in the 1920s, the music video rose to prominence in the 1980s when American pay-TV channel MTV based its format around the medium. Music videos use a wide range of styles and contemporary video-making techniques, including animation , live-action , documentary , and non-narrative approaches such as abstract film . Combining these styles and techniques has become more popular due to

7826-732: Was launched, created and founded by Glenn D. Daniels and uplinked from the Video World Productions facility in Hendersonville, Tennessee . The MuchMusic video channel was launched in Canada in 1984. In 1984, MTV also launched the MTV Video Music Awards (later to be known as the VMAs), an annual awards event that would come to underscore MTV's importance in the music industry. The inaugural event rewarded

7917-476: Was made with a budget of just US$ 200 and filmed at the afternoon rehearsal for Bowie's Rainbow Theatre concert on August 19, 1972. It shows Bowie and band mimicking to the record intercut with footage of the Lindsay Kemp mime troupe, dancing on stage and behind a back-lit screen. The clip was turned down by the BBC, who reportedly found the homosexual overtones of the film distasteful; accordingly, Top of

8008-541: Was similarly composed of film segments that were created to accompany various Monkees songs. The Beatles' second feature, Help! (1965), was a much more lavish affair, filmed in color in London and on international locations. The title track sequence, filmed in black-and-white, is arguably one of the prime archetypes of the modern performance-style music video, employing rhythmic cross-cutting, contrasting long shots and close-ups, and infrequent shots and camera angles, such as

8099-664: Was the Peruvian program Disco Club, hosted by the Peruvian musician Gerardo Manuel, which began its transmission on the Peruvian state channel (Channel 7 of Lima , Perú in free-to-air TV) in June 1978, three years before the appearance of MTV. Initially, it was only broadcast on Saturdays at 7 p.m. , but due to acceptance, in November of that same year it began to be broadcast every day. Video Concert Hall , created by Jerry Crowe and Charles Henderson and launched on November 1, 1979,

8190-426: Was the first nationwide video music programming on American cable television, predating MTV by almost two years. The USA Cable Network program Night Flight was one of the first American programs to showcase these videos as an art form. In 1980, the music video to David Bowie 's " Ashes to Ashes " became the most expensive ever made , having a production cost of $ 582,000 (equivalent to $ 2.15 million in 2023),

8281-446: Was the launch of The Chart Show on the UK's Channel 4 in 1986. This was a program that composed entirely of music videos (the only outlet many videos had on British TV at the time ), with no presenters. Instead, the videos were linked by then state of the art computer graphics . The show moved to ITV in 1989. The video for the 1985 Dire Straits song " Money for Nothing " made pioneering use of computer animation, and helped make

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