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72-788: Since June 8, 2005, Nissan has received 36,000 eK Wagons annually from Mitsubishi, to be sold within the domestic market as the Nissan Otti . The Otti was replaced by the Nissan Dayz on June 6, 2013, although the Otti was still sold alongside the Dayz until being discontinued on June 28, 2013. In April 2016, Mitsubishi admitted that its employees had falsified fuel efficiency data for the eK Wagon , eK Space , Nissan Dayz and Nissan Dayz Roox . The resultant scandal culminated in Nissan acquiring

144-527: A $ 421 million loss in the last quarter due to the COVID-19 pandemic and the scandal concerning Ghosn. According to a spokesperson of Nissan North America, the company had suffered from a strategy of "volume at any cost", which has been attributed by analysts to Ghosn. In January 2023, Renault said it intended to transfer almost 30% of its controlling stake in Nissan to a French trust (pending approval by both companies), reducing its shares with voting rights to

216-527: A 17% cut earlier this year. Nissan also said that they would slash 9,000 jobs and cut global production capacity by a fifth. Nissan shares fell 6% on November 8, 2024 after it announced 9,000 job cuts and slashed profit forecasts due to weak sales in China and the U.S. In 1982, Nissan's first final assembly robots were installed in the Murayama plant, where the then-new March/Micra was assembled. In 1984,

288-730: A 25 percent tax on commercial vans imported to the United States. Nissan Motor Manufacturing Corporation USA was established in 1980. Nissan, Toyota Motor Corp. , and Honda Motor Co. began establishing manufacturing plants in the US in the early-1980s. Nissan's initial assembly plant Smyrna assembly plant broke ground in 1980 and at first only built trucks such as the Datsun 720 and the Nissan Hardbody Truck , but has since expanded to produce several car and SUV lines, including

360-654: A car, then car restorers and collectors consider those to be the OEM parts. Other-brand parts would be considered aftermarket, such as Champion spark plugs, DieHard batteries, Kinsler fuel injectors, and BMP engine blocks and heads. Many auto parts manufacturers sell parts through multiple channels, for example to car makers for installation during new-vehicle construction, to car makers for resale as automaker-branded replacement parts, and through general merchandising supply chains. Any given brand of part can be OEM on some vehicle models and aftermarket on others. Microsoft

432-462: A controlling interest in Mitsubishi the following month. In its first generation, it was available either as an eK Wagon (introduced on October 11, 2001), eK Sport (introduced on September 2, 2002), eK Classy (introduced on May 26, 2003) or eK Active (introduced on May 25, 2004). On December 20, 2005, the eK Classy was discontinued. The eK Wagon was released in a simplified lineup, in only

504-498: A different requirement regarding installation media from Direct OEMs. While a clean retail media of Windows can be installed and activated on these devices with OEM keys (most commonly using the SLP key that's embedded in to the system firmware already), actual OEM recovery media that was created by the PC manufacturer (not system-builder, nor retail Windows versions) typically only works on

576-700: A dramatic revitalization of both its Nissan and Infiniti model line-ups. Ghosn has been recognized in Japan for the company's turnaround in the midst of an ailing Japanese economy . Ghosn and the Nissan turnaround were featured in Japanese manga and popular culture. His achievements in revitalizing Nissan were noted by the Japanese government, which awarded him the Japan Medal with Blue Ribbon in 2004. In February 2017, Ghosn announced he would step down as CEO of Nissan on 1 April 2017, while remaining chairman of

648-583: A legal agreement with Austin, for Nissan to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan under the Austin trademark. The agreement called for Nissan to make all Austin parts locally within three years, a goal Nissan met. Nissan produced and marketed Austins for seven years. The agreement also gave Nissan the rights to use Austin patents, which Nissan used in developing its own engines for its Datsun line of cars. In 1953, British-built Austins were assembled and sold, but by 1955,

720-707: A manufacturing facility in Chennai , catering to the Indian market as well as a base for exports of small cars to Europe. Nissan sold nearly 520,000 new vehicles in China in 2009 in a joint venture with Dongfeng Motor . To meet increased production targets, Dongfeng-Nissan expanded its production base in Guangzhou , which would become Nissan's largest factory around the globe in terms of production capacity. Nissan also has moved and expanded its Nissan Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in

792-553: A minority 15% and, in doing so, making Nissan shares in Renault to gain voting rights. The shareholding and voting ratio of both companies is set to be fixed in the future. The agreement also included Nissan investing in Ampere (a proposed Renault subsidiary for electric cars) and projects in various markets. In February 2023, both companies approved the going-ahead for the shareholding changes. Final details and regulatory clearances for

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864-405: A single model (M) with an available package (M+X) including alloyw wheels and some other cosmetics. It was only available with the 3G83 , naturally aspirated three-cylinder engine with 50 PS (37 kW); other models later added the option of a turbocharged version with 64 PS (47 kW). The standard transmission was a three-speed automatic with a column shift, later a four-speed version

936-641: A total of 48 Nissan Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka). In April 2013, 6 more Miss Fairlady candidates were added to Ginza showroom, for a total of 27 48th Ginza Nissan Miss Fairlady pageants. In the 1950s Nissan decided to expand into worldwide markets. Nissan management realized, that their Datsun small car line would fulfill an unmet need in markets such as Australia and

1008-435: A variety of manufacturers ( Dell , HP , ASUS , Acer , Lenovo , Wistron , Inventec , Supermicro , Compal Electronics , Quanta Computer , Foxconn , Pegatron , Jabil , Flex , etc.). These OEMs commonly use a procedure known as System Locked Pre-installation , which pre-activates Windows on PCs that are to be sold via mass distribution. These OEMs also commonly bundle software that is not installed on stock Windows on

1080-434: A video of Ghosn alleging this 2018-19 Nissan scandal is itself evidence of value destruction and Nissan corporate mismanagement. In September 2019, Saikawa resigned as CEO, following allegations of improper payments received by him. Yasuhiro Yamauchi was appointed as acting CEO. In October 2019, the company announced it had appointed Makoto Uchida as its next CEO. The appointment would be made "effective" by 1 January 2020 at

1152-674: Is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa , Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products (including cars) under the Nismo and Autech brands. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu , now called Nissan Group . Since 1999, Nissan has been part of

1224-471: Is a popular example of a company that issues its Windows operating systems for use by OEM computer manufacturers via the bundling of Microsoft Windows . OEM product keys are priced lower than their retail counterparts, especially as they are purchased in bulk quantities, although they use the same software as retail versions of Windows. They are primarily for PC manufacturer OEMs and system builders, and as such are typically sold in volume licensing deals to

1296-473: Is tied to the PC motherboard which it is initially installed on, and there is typically no transferring the key between PCs afterward. This is in contrast to retail keys, which may be transferred, provided they are only activated on one PC at a time. A significant hardware change will trigger a reactivation notice, just as with retail. Direct OEMs are officially held liable for things such as installation/recovery media, and as such were commonly provided until

1368-667: The Austin A50 – completely built by Nissan and featuring a new 1489 cc engine — was on the market in Japan. Nissan produced 20,855 Austins from 1953 to 1959. Nissan leveraged the Austin patents to further develop its own modern engine designs beyond what Austin's A- and B-family designs offered. The apex of the Austin-derived engines was the new design A series engine in 1966. In 1967, Nissan introduced its new highly advanced four-cylinder overhead cam (OHC) Nissan L engine , which while similar to Mercedes-Benz OHC designs

1440-1049: The Button Plan , with a version of the Nissan Pintara being sold as the Ford Corsair and a version of the Ford Falcon as the Nissan Ute . A variant of the Nissan Patrol was sold as the Ford Maverick during the 1988–94 model years. In North America, Nissan partnered with Ford from 1993 to 2002 to market the Ohio-built Mercury Villager and the Nissan Quest . The two minivans were virtually identical aside from cosmetic differences. In 2002, Nissan and Ford announced

1512-672: The Kwaishinsha (Kaishinsha) Motor Car Works ( 快進社自働車工場 , Kwaishinsha jidōsha kōjō , A Good Company Automobile Manufacturer ) on 1 July 1911 in Azabu-Hiroo district of Tokyo. In 1914, the company produced its first car, called the DAT . The new car's model name was an acronym of the company's investors' surnames : It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to

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1584-843: The Nissan Altima , the Nissan Maxima , as well as the Rogue, Pathfinder, Infiniti QX60, and the Nissan Leaf all-electric car . The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the US Government. An engine plant in Decherd, Tennessee followed. Most recently a second assembly plant was established in Canton, Mississippi . By the early-1980s, Nissan Datsun had long been

1656-606: The Prince Motor Company , bringing more upmarket cars, including the Skyline and Gloria , into its selection. The Prince name was eventually abandoned, and successive Skylines and Glorias bore the Nissan name. "Prince" was used at the Japanese Nissan dealership " Nissan Prince Shop " until 1999, when "Nissan Red Stage" replaced it. Nissan Red Stage itself has been replaced as of 2007. The Skyline lives on as

1728-548: The Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. As of November 2023 , Renault holds a 15% voting stake in Nissan, while Nissan holds the same stake in Renault. Since October 2016 Nissan holds a 34% controlling stake in Mitsubishi Motors. In 2017, Nissan was the sixth largest automaker in

1800-461: The eK X Space (pronounced "eK Cross Space"), were unveiled on February 6, 2020, and went on sale on March 19, 2020. Production figures include OEM units manufactured on behalf of Nissan , while sales figures only include Mitsubishi-badged models. (sources: Facts & Figures 2005 , Facts & Figures 2009 , Mitsubishi Motors website) Nissan Nissan Motor Corporation ( 日産 自動車 株式会社 , Nissan Jidōsha kabushiki gaisha )

1872-552: The holding company Nihon Sangyo (日本産業 Japan Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for Ni hon San gyo. This company was Nissan " Zaibatsu " which included Tobata Casting and Hitachi . At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933. The zaibatsu eventually grew to include 74 firms and became

1944-491: The 1930s who introduced cars. The Fairlady name was used as a link to the popular Broadway play My Fair Lady of the era. Miss Fairladys became the marketers of the Datsun Fairlady 1500 . In April 2008, 14 more Miss Fairlady candidates were added, for a total of 45 Nissan Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka). In April 2012, 7 more Miss Fairlady candidates were added, for

2016-534: The 2015 model year Chevrolet City Express, to be introduced by the end of 2014. Holden , GM's Australian subsidiary, sold versions of the Nissan Pulsar as the Holden Astra between 1984 and 1989. Original equipment manufacturer An original equipment manufacturer ( OEM ) generally refers to a company that produces parts and equipment that may be marketed by another manufacturer. However,

2088-515: The DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the 1923 Great Kantō earthquake . Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo means practical use or utility) produced small trucks using parts, and materials imported from

2160-597: The Dayz. The Mitsubishi eK Space is a tall-height wagon kei car with rear sliding doors , based on the eK Wagon. The eK Space is also sold by Nissan as the Nissan Dayz Roox from 2014 to 2020 and as the Nissan Roox from 2020. The first generation eK Space and its sportier variant, called the eK Space Custom , were announced on October 3, 2013, and released on February 13, 2014. The second generation eK Space and its crossover SUV-styled variant, called

2232-541: The G Series of Infiniti . To capitalize on the renewed investment during 1964 Summer Olympics , Nissan established the gallery on the second and third floors of the San-ai building, located in Ginza, Tokyo . To attract visitors, Nissan started using beautiful female showroom attendants where Nissan held a competition to choose five candidates as the first class of Nissan Miss Fairladys, modeled after "Datsun Demonstrators" from

Mitsubishi eK - Misplaced Pages Continue

2304-457: The Nashville area. Project 901 was an initiative in the mid-1980s, and it represented a desire for Nissan to offer technologically advanced cars by 1990. Known by various names such as P901 Activity, 901 Activity, 901 Plan, 901 Operation, and Project 901, the project began under the leadership of Nissan President Yutaka Kume (1985-1992). Project 901 was initiated in early 1985 in response to

2376-694: The Nissan Mistral. Nissan licensed the Volkswagen Santana . Production began in 1984, at Nissan's Zama, Kanagawa plant, and ended in May 1990. From 1983 to 1987, Nissan cooperated with Alfa Romeo to build the Arna . The goal was for Alfa to compete in the family hatchback market segment, and for Nissan to establish a foothold in the European market. After Alfa Romeo's takeover by Fiat, both

2448-782: The United States. Commercial operations were placed on hold during Japan's participation in World War I , and the company contributed to the war effort. In 1926, the Tokyo-based DAT Motors merged with the Osaka -based Jitsuyo Jidosha Co., Ltd ( Jitsuyō Jidōsha Seizō Kabushiki-Gaisha ) a.k.a. Jitsuyo Jidosha Seizo (established 1919 as a Kubota subsidiary) to become DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd. ( ダット自動車製造株式会社 , DAT Jidōsha Seizō Kabushiki-Gaisha ) in Osaka until 1932. From 1923 to 1925,

2520-577: The Zama plant began to be robotized; this automation process then continued throughout Nissan's factories. Nissan electric vehicles have been produced intermittently since 1946. In 2010, the Nissan Leaf plug-in battery electric vehicle was introduced; it was the world's most sold plug-in electric car for nearly a decade. It was preceded by the Altra and the Hypermini . Until surpassed by Tesla, Nissan

2592-829: The best selling Japanese brand in Europe. The Greek manufacturing plant itself was closed. A joint venture with Italy's then state-owned Alfa Romeo was also entered in 1980, leading to Italian production of the Nissan Cherry and an Alfa-badged and motorized version, the Alfa Romeo Arna . In 2001 Nissan established a manufacturing plant in Brazil. In 2005 Nissan added operations in India, through its subsidiary Nissan Motor India Private Limited . With its global alliance partner Renault , Nissan invested $ 990 million to set up

2664-465: The biggest customers of domestic automakers. In late-July 2019, Nissan announced it would lay off 12,500 employees over the next 3 years, citing a 95% year on year net income fall. Hiroto Saikawa, CEO at the time, confirmed the majority of those cuts would be plant workers. In May 2020, Nissan announced that the company would cut production capacity by 20% due to the COVID-19 pandemic . In mid-2020,

2736-708: The car and cooperation were discontinued. In Europe, General Motors (GM) and Nissan co-operated on the Nissan Primastar , a light commercial vehicle. The high roof version is built in the NMISA plant in Barcelona , Spain; while the low roof version is built at Vauxhall Motors / Opel 's Luton plant in Bedfordshire , UK. In 2013, GM announced its intentions to rebadge the Nissan NV200 commercial van as

2808-791: The company announced it would shut down factories in Indonesia and Spain, and would exit the South Korean car market. Nissan announced that the Infiniti brand will be pulled out from South Korea as well alongside the Nissan brand by December due to worsening business environment amidst the pandemic and the 2019 boycott of Japanese products in South Korea . Nissan announced that service centers will be managed to provide after-sales services such as vehicle quality assurance and parts management for eight years. In November 2020, Nissan announced

2880-488: The company produced light cars and trucks under the name of Lila. In 1929, DAT Automobile Manufacturing Inc. merged with a separated part of the manufacturing business of IHI Corporation to become Automobile Industries Co., Ltd. In 1931, DAT came out with a new smaller car, called the Datsun Type 11 , the first "Datson", meaning "Son of DAT". Later in 1933, after Nissan Group zaibatsu took control of DAT Motors,

2952-454: The company took a hard line. Workers were locked out, and several hundred were fired. The Japanese government and the U.S. occupation forces arrested several union leaders. The union ran out of strike funds and was defeated. A new labor union was formed, with Shioji Ichiro one of its leaders. Ichiro had studied at Harvard University on a U.S. government scholarship. He advanced an idea to trade wage cuts against saving 2,000 jobs. Ichiro's idea

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3024-430: The company. He was replaced as CEO by his then-deputy Hiroto Saikawa . On 19 November 2018, Ghosn was fired as chairman following his arrest for the alleged under-reporting of his income to Japanese financial authorities. After 108 days in detention, Ghosn was released on bail, but after 29 days he was again detained on new charges (4 April 2019). He had been due to hold a news conference, but instead, his lawyers released

3096-562: The discontinuation of the arrangement. In Europe, Nissan and Ford Europe partnered to produce the Nissan Terrano II and the badge-engineered Ford Maverick, a mid-size SUV produced at the Nissan Motor Ibérica S.A (NMISA) plant in Barcelona , Spain . The Maverick/Terrano II was a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan as a captive import , with the Nissan model marketed as

3168-471: The end of October 2001. It was Mitsubishi's highest volume model in the Japanese domestic market , and total sales to 2005 are approximately 480,000. In Japan, it was sold at a specific retail chain called Car Plaza . The crossover eK Active model was introduced in May 2004, shortly before the model was facelifted. Fitted with 14-inch wheels, ground clearance was increased by 10 mm (0.4 in) while

3240-510: The first car manufactured by an integrated assembly system rolled off the line at the Yokohama plant. Nissan built trucks, airplanes, and engines for the Imperial Japanese Army . In November 1937 Nissan moved its headquarters to Xinjing , the capital of Manchukuo . In December the company changed its name to Manchuria Heavy Industries Developing Co (MHID). In 1940, the first knockdown kits were shipped to Dowa Jidosha Kogyo (Dowa Automobile) , one of MHID's companies, for assembly. In 1944,

3312-468: The four-speed automatic, was added in May 2003, originally only as the "M20G Thanks Edition", celebrating 200,000 sales. In August 2003 the G became a standard model, while the X-package was discontinued. A facelifted eK Wagon was introduced on December 20, 2004; the eK Active was not changed apart from receiving redesigned hubcaps. The second generation eK Wagon and eK Sport were released on September 13, 2006, priced from ¥913,500 to ¥1,484,700. The eK Active

3384-485: The fourth-largest in Japan during World War II . In 1931, DAT Jidosha Seizo became affiliated with Tobata Casting and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing. In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named Nissan Motor Co., Ltd. ( 日産自動車 , Nissan Jidōsha ) . The shareholders of

3456-484: The front seats sat 45 mm (1.8 in) higher. The addition of body cladding in dark grey imparted an off-road look to the model; the front clip was also different, featuring the new corporate face conceived by Olivier Boulay . The eK Active was available with either engine (the V model being naturally aspirated, VT the turbocharged model) but only with the four-speed automatic; both models also had optional four-wheel drive. The eK Wagon G model, with more equipment and

3528-623: The growing demand for new, technically advanced cars from all Japanese manufacturers. With a market share of around 25% then, Nissan saw a decline to less than 20%, prompting the company to address its shortcomings. Under the banner of 'Aiming to be the world's best in technology by the 1990s,' the plan focused on the technological development of chassis, engines, suspensions, handling, design, and quality improvements for all car models to be introduced before 1990. In 1999, facing severe financial difficulties, Nissan entered an alliance with Renault of France. In June 2001, Renault executive Carlos Ghosn

3600-437: The head office was moved to Nihonbashi, Tokyo , and the company name was changed to Nissan Heavy Industries, Ltd., which the company kept through 1949. DAT had inherited Kubota 's chief designer, American engineer William R. Gorham . This, along with Aikawa's 1908 visit to Detroit, was to greatly affect Nissan's future. Although it had always been Aikawa's intention to use cutting-edge auto making technology from America, it

3672-406: The images of Windows that will be deployed with their PCs (appropriate hardware drivers , anti-malware and maintenance software, various apps, etc.). Individuals may also purchase OEM "system-builder" licenses for personal use (to include virtual hardware ), or for sale/resale on PCs which they build. Per Microsoft's EULA regarding PC manufacturers and system-builder OEM licenses, the product key

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3744-406: The last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name " Datsun " ( ダットサン , Dattosan ) . In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. ( Jidōsha Seizō Kabushiki-Gaisha , "Automobile Manufacturing Share Company") and was moved to Yokohama . In 1928, Yoshisuke Aikawa (nickname: Gisuke/Guisuke Ayukawa) founded

3816-412: The late-2000s. These were phased out in favor of recovery partitions located on the primary storage drive of the PC (and available for order from the manufacturer upon request) for the user to repair or restore their systems to the factory state. This not only cut down on costs, but was also a consequence of the gradual obsolescence and phasing out of optical media from 2010 onward. System builders also have

3888-399: The latest technological advancements and chic Italianate styling for sporty cars such as the Datsun Fairlady roadsters, the race-winning 411 series , the Datsun 510 and the Datsun 240Z . By 1970 Nissan had become one of the world's largest exporters of automobiles. In 1970 Teocar was established, which was a Greek assembly plant created in cooperation with Theoharakis. Nissan Mexicana

3960-419: The latest. On 1 December 2019, Uchida became CEO. In the United States, Nissan has been increasing its reliance on sales to daily-rental companies like Enterprise Rent-A-Car or Hertz . In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan became the only major automaker to boost rental sales when the Detroit Three cut back less profitable deliveries to daily-rental companies, which traditionally are

4032-422: The new company; however, were not enthusiastic about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan Motor effectively became owned by Nihon Sangyo and Hitachi . In 1935, the construction of its Yokohama plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935,

4104-470: The original equipment, that is, the parts which are then subsequently assembled and installed during the construction of a new vehicle. In contrast, aftermarket parts are those made by companies other than the OEM, which might be installed as replacements or enhancements after the car comes out of the factory. For example, if Ford used Autolite spark plugs , Exide batteries, Bosch fuel injectors , and Ford's own engine blocks and heads when building

4176-401: The term is ambiguous, with several other common meanings. It sometimes means the maker of a system that includes other companies' subsystems, an end-product producer, an automotive part that is manufactured by the same company that produced the original part used in the automobile's assembly, or a value-added reseller . When referring to auto parts, OEM typically refers to the manufacturer of

4248-446: The transaction were set to be completed by the first quarter of 2023 and it would be done by the fourth quarter. The companies also approved joint projects and Nissan's Ampere investment. The share transfer was completed in November 2023. In November 2024, Nissan announced an emergency turnaround plan which saw it cut its annual operating profit forecast by 70% to 150 billion yen ($ 975 million), marking its second downward revision after

4320-412: The world's largest car market, the United States. Nissan first showcased the Datsun Bluebird at the 1958 Los Angeles Auto Show . Nissan had entered the Middle East market in 1957 when it sold its first car in Saudi Arabia. The company formed a US subsidiary, Nissan Motor Corporation U.S.A. , in Gardena, California in 1960 headed by Yutaka Katayama . Nissan continued to improve the Sedan series with

4392-531: The world, after Toyota , Volkswagen Group , Hyundai Motor Group , General Motors and Ford . In 2014, Nissan was the largest car manufacturer in North America. With a revenue of $ 78 billion in 2022, Nissan was the ninth largest automobile maker in the world, as well as being the leading Japanese brand in China, Russia, and Mexico. As of April 2018 , Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles. Masujiro Hashimoto ( 橋本増治郎 ) founded

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4464-474: Was Gorham that carried out the plan. Most of the machinery and processes originally came from the United States. When Nissan started to assemble larger vehicles under the "Nissan" brand in 1937, much of the design plans and plant facilities were supplied by the Graham-Paige Company. Nissan also had a Graham license under which passenger cars, buses, and trucks were made. In his 1986 book The Reckoning , David Halberstam states "In terms of technology, Gorham

4536-412: Was a totally new engine designed by Nissan. This engine powered the new Datsun 510 , which gained Nissan respect in the worldwide sedan market. Then, in 1969, Nissan introduced the Datsun 240Z sports car which used a six-cylinder variation of the L series engine, developed under Nissan Machinery (Nissan Koki Co., Ltd. 日産工機 ) in 1964, a former remnant of another auto manufacturer Kurogane . The 240Z

4608-427: Was added, while some models could also be fitted with a five-speed manual with a floor-mounted shifter. Most models could be had with either front- or four-wheel drive. Immediately upon its release it was the recipient of the Good Design Award by the Japanese Ministry of Economy, Trade and Industry in 2001. While the initial sales target was 10,000 units per month, it sold 13,000 in its first four days, and 20,000 by

4680-411: Was an immediate sensation and lifted Nissan to world-class status in the automobile market. During the Korean War , Nissan was a major vehicle producer for the U.S. Army. After the Korean War ended, significant levels of anti-communist sentiment existed in Japan. The union that organized Nissan's workforce was strong and militant. Nissan was in financial difficulties, and when wage negotiations came,

4752-399: Was discontinued at the time of the second generation's launch. A facelifted eK Wagon and eK Sport were released on August 21, 2008. The car sported a sliding door on the passenger side, which was unusual for its class and a layout which was abandoned for the third generation. The third generation eK Wagon and its new sportier variant, called the eK Custom , were released on June 6, 2013. It

4824-507: Was established in the early-1960s and commenced manufacturing in 1966 at the Cuernavaca assembly facility , making it Nissan's first North American assembly plant. In the wake of the 1973 oil crisis , consumers worldwide, especially in the lucrative US market, began turning to high-quality small economy cars. To meet the growing demand the new Nissan Sunny , the company built new factories in Mexico, Australia, New Zealand, Taiwan, United States, and South Africa. The " Chicken Tax " of 1964 placed

4896-399: Was made part of a new union contract that prioritized productivity. Between 1955 and 1973, Nissan "expanded rapidly on the basis of technical advances supported – and often suggested – by the union." Ichiro became president of the Confederation of Japan Automobile Workers' Unions and "the most influential figure in the right wing of the Japanese labor movement." In 1966, Nissan merged with

4968-407: Was named chief executive officer of Nissan. In May 2005, Ghosn was named president of Nissan's partner company Renault. He was appointed president and CEO of Renault on 6 May 2009. Under CEO Ghosn's "Nissan Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and

5040-466: Was the first major design update since when the eK began sales. The fourth generation eK Wagon and its crossover SUV -styled variant, called the eK X (pronounced "eK Cross"), were unveiled on March 14, 2019, and released on March 28, 2019. The battery electric version called the eK X EV was introduced on May 20, 2022, along with its Nissan-badged equivalent called the Nissan Sakura , which received different exterior and interior styling compared to

5112-445: Was the founder of the Nissan Motor Company" and that "young Nissan engineers who had never met him spoke of him as a god and could describe in detail his years at the company and his many inventions." From 1934, Datsun began to build Austin 7s under license. This operation became the greatest success of Austin 's overseas licensing of its Seven and marked the beginning of Datsun's international success. In 1952, Nissan entered into

5184-401: Was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018. In 2022, it was announced that Nissan was intending to create solid-state batteries for electric vehicles. In Australia, between 1989 and 1992, Nissan Australia shared models with Ford Australia under a government-backed rationalisation scheme known as

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