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41-687: The Special Warfare insignia , also known as the "SEAL Trident" or its popular nickname in the Navy community, "The Budweiser ", recognizes those members of the United States Navy who have completed the Basic Underwater Demolition/SEAL ( BUD/S ) training, completed SEAL Qualification Training (SQT) and have been designated as U.S. Navy SEALs . Established on 16 October 1970, the Special Warfare insignia

82-633: A European Union trademark for beer. Consequently Budweiser Budvar beer is imported as "Czechvar" in Brazil, Canada, Mexico, Panama, Peru, Philippines and the United States and Anheuser-Busch sells its beer as "Bud" in most of the European Union. The company brews different types of lager: Additionally, Budweiser Budvar brewery produces beer under the Pardál brand. The following

123-832: A German immigrant to the United States and a businessman, encountered the brewery's Budweiser often during his visit to Europe. Thus, he decided to name his own beer Budweiser and brew it according to the Bohemian process. Budweiser Bürgerbräu was acquired by Anheuser-Busch InBev in 2014 to aid its claim on the Budweiser trademark. Budweiser Budvar Brewery was incorporated in 1895 as the Czech Joint Stock Brewery when local Czech breweries in České Budějovice, then part of Austria-Hungary, merged and started brewing Budweiser with new technology. The name Budvar

164-500: A U.S. Navy anchor, trident, and flintlock-style pistol. This gold badge is considered a successor to the obsolete Underwater Demolition Insignia . Sailors who complete BUD/S training at Coronado, California are reclassified to the Special Warfare Operator (SO) rating . Sailors must complete SEAL Qualification Training (SQT) before receiving Navy Enlisted Classification (NEC) 5326 Combatant Swimmer (SEAL) or, in

205-413: A brand of Belgian company AB InBev . Introduced in 1876 by Carl Conrad & Co. of St. Louis , Missouri , Budweiser has become a large selling beer company in the United States . Budweiser is a filtered beer , available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt . There is an ongoing series of trademark disputes between Anheuser-Busch and

246-406: A single Bud Light can was made with the face of trans TikToker Dylan Mulvaney as Budweiser attempted to rebrand its image away from its previous "fratty" image. This has caused a massive drop in sales for the company. In July 2023 Budweiser had dropped from the top-selling beer to 14th place because of the backlash. Budweiser has been distributed in many sizes and variety of containers. Until

287-548: A third of the company's US marketing budget. On November 5, 2012, Anheuser-Busch asked Paramount Pictures to obscure or remove the Budweiser logo from the film Flight (2012), directed by Robert Zemeckis and starring Denzel Washington . In an advertisement titled "Brewed the Hard Way" which aired during Super Bowl XLIX , Budweiser touted itself as "Proudly A Macro Beer", distinguishing it from smaller production craft beers . In 2016, Beer Park by Budweiser opened on

328-662: Is a portmanteau of Bud ějovice Pivo var 'Budweis Brewery'. With the German occupation of Czechoslovakia during World War II and its communist-rule during the Cold War , the brewery was unable to compete with the American Anheuser-Busch as production faltered. By 1948, all Czech breweries had been nationalized by the communist government. The brewery reported in 2015 that it had grown by 226% since 1991 and that its total sales volume had increased by 39% in

369-471: Is distributed in four large container volumes: half-barrel kegs ( 15.5 US gal; 58.7 L), quarter-barrel kegs ( 7.75 US gal; 29.3 L), 1/6 barrel kegs ( 5.17 US gal; 19.6 L) and 5.2 US gallons (20 L) "beer balls". Budweiser produces a variety of cans and bottles ranging from 7–40 US fluid ounces (210–1,180 ml). On August 3, 2011, Anheuser-Busch announced its twelfth can design since 1936, one which emphasizes

410-413: Is lagered with beechwood chips in the aging vessel. Because the beechwood chips are boiled in sodium bicarbonate (baking soda) for seven hours beforehand, there is little to no flavor contribution from the wood. The maturation tanks that Anheuser-Busch uses are horizontal, causing flocculation of yeast to occur much more quickly. Anheuser-Busch refers to this process as a secondary fermentation, with

451-417: Is the brewery's "signature product" and a "symbol of national pride". The drinks reviewer Michael Jackson said the following of the company's lager in 2002: Budweiser Budvar is a great beer because it has great raw materials and great brewers. They produce it in a slow and painstaking way. Its integrity is best served by its being produced in its town of origin, in a region with pride in its beer. In 1990,

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492-583: The 2010 FIFA World Cup in South Africa called Bud House , following the lives of 32 international soccer fans (one representing each nation in the World Cup) living together in a house in South Africa. Anheuser-Busch advertises the Budweiser brand heavily, expending $ 449 million in 2012 in the United States alone. Presenting Budweiser as the most advertised drink brand in America, and accounted for

533-523: The Cold War , Budweiser Budvar was unable to compete with then independent Anheuser-Busch. In 1994, then CEO of Budweiser Budvar Jiří Boček decided not to sign a trademark agreement with the American brewery to divide their territory across the world. On 29 July 2010, Anheuser-Busch lost its last-instance appeal in the European Court of Justice , meaning it may not register the name Budweiser as

574-679: The European Union , except Ireland , Sweden , Finland and Spain , the American beer may only be marketed as Bud , as the Budweiser trademark name is owned solely by the Czech beer maker Budweiser Budvar. In some countries, such as the United Kingdom , both the Budvar and Anheuser–Busch lagers are available under the Budweiser name, though their logos differ. The Budweiser from Budějovice has been called "The Beer of Kings" since

615-404: The bowtie . Packages are sometimes tailored to local customs and traditions. In St. Mary's County , Maryland , 10 US fl oz (300 ml) fluid ounce cans are the preferred package. In an attempt to re-stimulate interest in their beer after the repeal of Prohibition, Budweiser began canning their beer in 1936. This new packaging led to an increase in sales which lasted until

656-544: The 16th century. Adolphus Busch adapted this slogan to "The King of Beers." This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States. In 1969 AB introduced the Superman -esque advertising character of Bud Man. Bud Man served as one of the inspiration behind several characters including The Simpsons 's Duffman . From 1987 to 1989, Bud Light ran an advertising campaign centered around canine mascot Spuds MacKenzie . In 2010,

697-779: The Bud Light brand paid $ 1 billion for a six-year licensing agreement with the NFL . Budweiser pays $ 20 million annually for MLB licensing rights. Budweiser has produced a number of TV advertisements, such as the Budweiser Frogs , lizards impersonating the Budweiser frogs, a campaign built around the phrase " Whassup? ", and a team of Clydesdale horses commonly known as the Budweiser Clydesdales . Budweiser also advertises in motorsports , from Bernie Little 's Miss Budweiser hydroplane boat to sponsorship of

738-711: The Budweiser King Top Fuel Dragster driven by Brandon Bernstein. Anheuser-Busch has sponsored the CART championship. It is the "Official Beer of NHRA " and it was the "Official Beer of NASCAR " from 1998 to 2007. It has sponsored motorsport events such as the Daytona Speedweeks , Budweiser Shootout , Budweiser Duel , Budweiser Pole Award , Budweiser 500 , Budweiser 400 , Budweiser 300 , Budweiser 250 , Budweiser 200 , and Carolina Pride / Budweiser 200 . However, starting in 2016,

779-655: The Chinese beer market. Budweiser Budvar Brewery The state-owned brewery and its Budweiser pale lager have been engaged in a trademark dispute with Anheuser-Busch over the right to market and sell the beer under the name Budweiser since the start of the 20th century, and consequently is imported as Czechvar in some countries. The brewery is incorporated as Budějovický Budvar, národní podnik ("Budweiser Budvar, national enterprise"). The history of brewing in České Budějovice ( German : Budweis ) dates back to 1265, when Ottokar II , King of Bohemia , granted

820-524: The Czech beer industry. Concurrently, the Kingdom of Bohemia became a part of the Habsburg monarchy after the war. A separate brewery, Budweiser Bürgerbräu ( Czech : Budějovický měšťanský pivovar ) was founded in 1795 by the city's German-speaking citizens and started brewing Budweiser Bier in 1802. The company began shipping its beer to the United States in 1875. A year after, Adolphus Busch ,

861-607: The Czech company Budweiser Budvar Brewery over the use of the name. Usually, either Anheuser-Busch or Budweiser Budvar is granted the exclusive use of the Budweiser name in a given market. The Anheuser-Busch lager is available in over 80 countries, but is marketed as "Bud" in areas where Budvar has use of the Budweiser name. The name Budweiser is a German derivative adjective, meaning "of Budweis". Beer has been brewed in Budweis, Bohemia (now České Budějovice , Czechia) since it

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902-599: The Las Vegas Strip. On October 7, 2016, the Budweiser Clydesdales made a special appearance on the Danforth Campus at Washington University in St. Louis ahead of the presidential debate . A special batch beer named Lilly's Lager was exclusively brewed for the occasion. In December 2020, Budweiser sent personalized bottles of beer to every goalkeeper who Lionel Messi had scored against. In April 2023,

943-469: The United Kingdom. Budweiser Budvar Brewery and the American brewery Anheuser-Busch have been engaged in an ongoing trademark dispute over the name Budweiser since the start of the 20th century. In 1939, only one week before the German occupation of Czechoslovakia , Budweiser Budvar agreed to concede exclusive rights to the American brewery in the United States area. During World War II and

984-490: The United Kingdom. Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited. In 2020, Budweiser introduced Bud Light Seltzer. In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, to its original offerings of black cherry, mango, lemon lime and strawberry. In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, with

1025-532: The cans sporting "ugly sweater" designs. In July 2020, Budweiser introduced Bud Zero, its first alcohol-free low-calorie beer. It has zero sugar, zero alcohol, and 50 calories. On May 10, 2016, Advertising Age reported that the Alcohol and Tobacco Tax and Trade Bureau had approved new Budweiser labels to be used on 12-ounce cans and bottles from May 23 until the November elections . The name "Budweiser"

1066-460: The case of commissioned naval officers, the designation 1130 Naval Special Warfare (SEAL) Officer. Prior to the establishment of the SO rating in 2006, SEAL operators were sourced from regular Naval ratings, with the title of SEAL treated like a warfare qualification, attaching (SEAL) after the rating. Budweiser Budweiser ( / ˈ b ʌ d w aɪ z ər / ) is an American-style pale lager ,

1107-650: The city brewing rights . At one point, the city was the imperial brewery of the Holy Roman Empire . To promote the quality of the drink, nearby towns were forbidden from brewing. To distinguish Budweis beer from that coming from other regions, it was called Budweiser Bier ("beer from Budweis" in German). By early 16th century, the Czech brewing industry was providing up to 87% of the total revenue for municipalities. The Thirty Years' War between 1618 and 1648, however, devastated much of Central Europe and with it,

1148-466: The company brewed 450,000 hectolitres (59,000 cu. yd.) of beer a year and exported to 18 countries; in 2013, 1.42 million hectolitres (185,000 cu. yd.) and 66 countries; and in 2015, 1.6 million hectolitres (210,000 cu. yd.) and 76 countries, respectively. It is the most bought foreign beer in Germany, selling approximately 290,000 hectolitres (38,000 cu. yd.) in 2016, and the best selling Czech beer in

1189-603: The company commissioned a play-on-words song called " Under the Anheuser Bush ," which was recorded by several early phonograph companies. In 2009, Anheuser-Busch partnered with popular Chinese video-sharing site Tudou.com for a user-generated online video contest. The contest encouraged users to submit ideas that included ants for a Bud TV spot set to run in February 2010 during Chinese New Year . In 2010, Budweiser produced an online reality TV series centered around

1230-506: The early 1950s, Budweiser was primarily distributed in three packages: kegs , 12 U.S. fl oz (355 mL) bottles and 1 US quart (0.95 L) bottles. Cans were first introduced in 1936. In 1955 August Busch Jr. made a strategic move to expand Budweiser's national brand and distributor presence. Along with this expansion came advances in bottling automation, bottling materials and distribution methods. These advances brought new containers and package designs. As of 2011 Budweiser

1271-633: The effects that unemployment had on its sales. Although the more modern design was intended for young male Americans, the new design was also part of an attempt to focus on the international market. Budweiser began selling its beer in Russia in 2010, and is currently expanding its operations in China. Budweiser is produced using malted barley , rice , water, hops and yeast . The brewing happens in seven steps: milling, mashing, straining, brew kettle, primary fermentation, beechwood lagering and finishing. It

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1312-657: The focus of A-B's NASCAR sponsorship became its Busch brand. Budweiser has sponsored NASCAR teams such as Junior Johnson , Hendrick Motorsports , DEI , and Stewart-Haas Racing . Sponsored drivers include Dale Earnhardt Jr. (1999–2007), Kasey Kahne (2008–2010), and Kevin Harvick (2011–2015). In IndyCar , Budweiser sponsored Mario Andretti (1983–1984), Bobby Rahal (1985–1988), Scott Pruett (1989–1992), Roberto Guerrero (1993), Scott Goodyear (1994), Paul Tracy (1995), Christian Fittipaldi (1996–1997), and Richie Hearn (1998–1999). Between 2003 and 2006, Budweiser

1353-649: The idea being that the chips give the yeast more surface area to rest on. This is combined with a krausening procedure that re-introduces wort into the chip tank, reactivating the fermentation process. Placing beechwood chips at the bottom of the tank keeps the yeast in suspension longer, giving it more time to reabsorb and process green beer flavors such as acetaldehyde and diacetyl that Anheuser-Busch believes are off-flavors which detract from overall drinkability. Budweiser and Bud Light are sometimes advertised as vegan beers, in that their ingredients and conditioning do not use animal by-products. Some people object to

1394-527: The inclusion of genetically engineered rice and animal products used in the brewing process. In July 2006, Anheuser-Busch brewed a version of Budweiser with organic rice for sale in Mexico. It has yet to extend this practice to any other countries. In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice, and Bud Light Lime. In July 2010, Anheuser-Busch launched Budweiser 66 in

1435-468: The last ten years. Budweiser Budvar beer is produced in the brewery at České Budějovice , drawing artesian water from wells beneath it, with Moravian barley and Saaz hops , known as a noble hop variety, from the Žatec region. It is matured for a minimum of 90 days, contrasted with 72 hours of lagering (maturation) for mass-market beers. In 2004, the European Union awarded Budweiser Budvar Protected Geographical Indication status. Budweiser

1476-412: The start of World War II in 1939. Over the years, Budweiser cans have undergone various design changes in response to market conditions and consumer tastes. Since 1936, 12 major can design changes have occurred, not including the temporary special edition designs. Budweiser cans have traditionally displayed patriotic American symbols, such as eagles and the colors red, white, and blue. In 2011, there

1517-410: Was a branding redesign that eliminated some of the traditional imagery. The new design was largely in response to a large decline in sales threatening Budweiser's status as America's best-selling beer. In order to regain the domestic market share that Budweiser had lost, the company tried to update its appearance by giving the can a more contemporary look. The company hoped that the new design will offset

1558-686: Was a sponsor of the BMW Williams Formula One team. Anheuser-Busch has placed Budweiser as an official partner and sponsor of Major League Soccer and Los Angeles Galaxy and was the headline sponsor of the British Basketball League in the 1990s. Anheuser-Busch has also placed Budweiser as an official sponsor of the Premier League and the presenting sponsor of the FA Cup . In the early 20th century,

1599-479: Was changed to "America". Much of the text on the packaging was replaced with patriotic American slogans, such as E pluribus unum and "Liberty & Justice For All". Budweiser is licensed, produced and distributed in Canada by Labatt Brewing Company (also owned by AB InBev). Of the 15 Anheuser-Busch breweries outside of the United States, 14 of them are positioned in China. Budweiser is the fourth leading brand in

1640-528: Was founded in 1265. In 1876, Adolphus Busch and his friend Carl Conrad developed a " Bohemian -style" lager in the United States , inspired after a trip to Bohemia, and produced it in their brewery in St. Louis, Missouri . Anheuser–Busch has been involved in multiple trademark disputes with the Budweiser Budvar Brewery of České Budějovice over the trademark rights to the name "Budweiser". In

1681-609: Was initially issued in two grades: gold for officers and silver for enlisted. In 1978, the silver SEAL insignia was abolished, with the Special Warfare insignia being issued solely in gold thereafter. The SEAL insignia is therefore unusual in the Navy, in that it is one of the very few breast insignia issued identically for both officers and enlisted personnel. This is partly due to the combined training both officers and enlisted men receive, side by side, when involved in BUD/S training. The Special Warfare insignia consists of an eagle clutching

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