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Sport (American magazine)

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Macfadden Communications Group is a publisher of business magazines. It has a historical link with a company started in 1898 by Bernarr Macfadden that was one of the largest magazine publishers of the twentieth century.

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51-489: Sport was an American sports magazine. Launched in September 1946 by New York–based publisher Macfadden Publications , Sport pioneered the generous use of color photography—it carried eight full-color plates in its first edition. Sport predated the launch of Sports Illustrated by eight years, and was responsible for bringing several editorial innovations to the genre. Sport differed from Sports Illustrated in that

102-554: A baseball fan, wrote a poem titled " Line-Up for Yesterday ", an alphabetical poem listing baseball immortals. Published in Sport magazine in January 1949, the poem pays tribute to highly respected baseball players and to his own fandom, in alphabetical order. Lines include: C is for Cobb , Who grew spikes and not corn, And made all the basemen Wish they weren't born. D is for Dean , The grammatical Diz, When they asked, Who's

153-569: A lactobacillus infection transmitted by improperly prepared coleslaw. He is buried in East Cemetery in North Hampton, New Hampshire . At the time of his death in 1971, The New York Times said his "droll verse with its unconventional rhymes made him the country's best-known producer of humorous poetry." Nash at Nine , a Broadway musical that set some of Nash's poems as lyrics to music by Milton Rosenstock , premiered at

204-465: A bond salesman and in two years sold one bond—to my godmother. However, I saw lots of good movies." Nash then took a position as a writer of the streetcar card ads for Barron Collier , a company that had employed F. Scott Fitzgerald , another resident of Baltimore (Nash's permanent home). While working as an editor at Doubleday , he submitted some short rhymes to The New Yorker . The editor Harold Ross wrote Nash to ask for more: "They are about

255-521: A brief move to New York, he wrote: "I could have loved New York had I not loved Balti-more." Nash's daughter Isabel was married to noted photographer Frederick Eberstadt. His granddaughter, Frances R. Smith, is an author. Another granddaughter, Fernanda Eberstadt , is an acclaimed author, and his grandson is political economist Nicholas Eberstadt . Nash had one other daughter, author Linell Nash Smith. Nash died at Baltimore's Johns Hopkins Hospital on May 19, 1971, of Crohn's Disease , aggravated by

306-613: A former publisher under Downe, to return to that role. Beeler and Hanrahan immediately implemented a strategic plan of editorial and circulation repositioning with a return to a "sports in depth" theme as opposed to attempts to cover sports news. Beeler and Hanrahan also solidified Sport ' s historic role of awarding of the MVP Awards for the Super Bowl, World Series, Stanley Cup, and NBA Championship Series. Circulation practices were improved and re-validated. This quickly revived

357-617: A magazine with occasional printed special editions. Later that same year, the magazine ceased operations. Today, the archive of the magazine, comprising tens of thousands photographic images and illustrations, lives on, forming the base of The Sport Collection, which is housed in Toronto, Ontario , Canada, at The Sport Gallery. There is also a second location in Vancouver, British Columbia, Canada. Macfadden Publications Physical Culture , Bernarr Macfadden's first magazine though

408-773: A monthly look at some of the fledgling extreme sports. That coverage led Sport and Petersen to launch the extreme sports competition event with NBC Sports, “The Gravity Games,” which debuted in Providence, RI, in 1999. In June 1998, Petersen Publishing purchased Inside Sport magazine from Century Publishing and folded Inside Sport into Sport . The combined circulation exceeded 1 million subscribers. Sport ' s editorial team also produced several annual sports magazines, including “Dick Vitale’s College Basketball Yearbook” and “Bob Griese’s College Football Yearbook” as well as launched innovative fantasy baseball and football preview magazines as fantasy sports became more popular. Following

459-460: A new, modern logo and design aesthetic for the magazine (new logo debuted in October 1997 issue). Key editorial hires included Managing Editor John Roach, Photo Editor Grace How, Associate Editor Scott Burton (ESPN), Copy Chief Steve Gordon (ESPN) and staff writers Darryl Howerton and Dave Scott (ESPN). From 1997 to 2000, Sport ' s editorial team launched numerous innovative platforms, including

510-418: A panther / Don't anther"; "Who wants my jellyfish? / I'm not sellyfish!"; "The one-L lama, he's a priest. The two-L llama, he's a beast. And I will bet a silk pajama: there isn't any three-L lllama!" Nash later appended the footnote "*The author's attention has been called to a type of conflagration known as a three-alarmer . Pooh." The best of his work was published in 14 volumes between 1931 and 1972. Nash

561-573: A weekly newspaper printed on newsprint . Each month its pages were filled with evocative writing by the likes of Grantland Rice , John Lardner , Dan Daniel , Roger Kahn and the magazine's editor, Dick Schaap , plus exquisite photographs by such shooting stars as Ozzie Sweet , George Heyer , Marvin Newman , Hy Peskin and Martin Blumenthal . It continued to thrive for a quarter-century or so, as SI struggled to reach profitability, and to find

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612-508: Is he, looming 10 feet tall or taller above the Steelers ' signal caller ... Since Gaubatz acts like this on Sunday, I'll do my quarterbacking Monday." Memorable Colts Jimmy Orr , Billy Ray Smith , Bubba Smith , Willie Richardson , Dick Szymanski and Lou Michaels contribute to the poetry. Among Nash's most popular writings were a series of animal verses, many of which featured his off-kilter rhyming devices. Examples include "If called by

663-596: Is the 18th in the Literary Arts section. The first issue ceremony took place in Baltimore on August 19 at the home that he and his wife Frances shared with his parents on 4300 Rugby Road, where he did most of his writing. A biography, Ogden Nash: the Life and Work of America's Laureate of Light Verse , was written by Douglas M. Parker and published in 2005. with a paperback edition issued in 2007. Written with

714-624: The Bartell Broadcasting Corporation bought a controlling share in Macfadden and merged with the company, forming Macfadden-Bartell . Bartell owned WADO New York, WOKY Milwaukee , and KCBQ San Diego . A share in Bartell was acquired by Downe Communications in 1967, with full control in 1969. Between 1969 and 1974 Downe was acquired by Charter Company . Bartell was fully acquired by Downe in 1976, and Downe

765-666: The Helen Hayes Theatre on Broadway on May 17, 1973, and closed on June 2, 1973, after five previews and 21 performances. Directed by Martin Charnin , the show featured Steve Elmore, Bill Gerber , E. G. Marshall , Richie Schechtman, and Virginia Vestoff . The US Postal Service released a postage stamp featuring Ogden Nash and text from six of his poems on the centennial of his birth on August 19, 2002. The six poems are "The Turtle", "The Cow", "Crossing The Border", "The Kitten", "The Camel", and "Limerick One". The stamp

816-585: The Ideal Publishing Company , which published Teen Beat and other fan magazines, from Filmways . MacFadden acquired a stake in what would become American Media in 1989 when it bought a stake in the National Enquirer . In 1991, the Macfadden consumer magazines were spun off and merged with Sterling's Magazines . Sterling's published fan magazines such as Tiger Beat , as well as the music magazine Metal Edge . The merger

867-563: The "sports in depth" theme, and the magazine became profitable for the first time in years. Hanrahan, Allison and Bauer all moved on to other projects after a few years. The magazine was sold by Ray Hunt to Petersen Publishing Company in 1988. Petersen Publishing continued to publish Sport as a monthly magazine out of its Los Angeles offices. In 1997, Sport was relaunched by media industry veterans and new Petersen Publishing Company owners/operators Jim Dunning, Neal Vitale and Claeys Bahrenburg (known for his successful tenure at Hearst). They moved

918-662: The 1943 Broadway musical One Touch of Venus and collaborated with the librettist S. J. Perelman and the composer Kurt Weill . The show included the notable song " Speak Low ". He also wrote the lyrics for the 1952 revue Two's Company . Nash and his love of the Baltimore Colts were featured in the December 13, 1968, issue of Life magazine, with several poems about the American football team matched to full-page pictures. Entitled "My Colts, verses and reverses",

969-504: The Heroes of Sport (honoring athletes and their humanitarian efforts), Bargains and Bandits (An annual list of the best and worst contract deals in sports) and Dominators and Abominators of Sport (The best and worst of athletics), which was an annual one-hour TV show on CBS Sports. During that period, Sport editorial also launched the first recurring front-of-book photo gallery (“Impact”) in a consumer sports magazine and introduced “RAWSport”,

1020-640: The World Series . The concept was expanded over the years until a Sport magazine award was presented to the outstanding postseason performer in each of the four major professional sports leagues in the United States and Canada , as sanctioned by the leagues. But by the early 1970s , Macfadden, lacking Time ' s deep pockets, was fading, and Sport eventually wound up in the hands of Downe Communications. In 1976, Downe and its family of magazines that included Ladies Home Journal and Redbook ,

1071-406: The company Macfadden Publications , was based on Macfadden's interest in bodybuilding . The launch of True Story in 1919 made the company very successful. Other well-known magazines, such as Photoplay and True Detective , soon followed. Macfadden also launched the tabloid New York Evening Graphic . Bernarr Macfadden withdrew from his leadership roles with the company in 1941. In 1961,

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1122-480: The company's final offer of $ 200,000 fell on deaf ears at Macfadden, who would have sold for $ 50,000 more, so Time Inc. went instead with Sports Illustrated , trademarking a name used by two previous failed sports journals, and which had lapsed into public domain . From its launch in September 1946, with Joe DiMaggio gracing the inaugural cover, Sport magazine thrived in a field it had in its early years essentially to itself; rival The Sporting News then being

1173-460: The country's best-known producer of humorous poetry. Nash was born on August 19, 1902, in Rye , New York , on Milton Point, the son of Mattie (Chenault) and Edmund Strudwick Nash. Nash was baptized at Christ's Church. At two years old, his family had a house called "Ramaqua", on 50 acres near Port Chester . His father owned and operated a turpentine company. Because of business obligations,

1224-623: The expansionist policies of the Empire of Japan: How courteous is the Japanese; He always says, "Excuse it, please." He climbs into his neighbor's garden, And smiles, and says, "I beg your pardon"; He bows and grins a friendly grin, And calls his hungry family in; He grins, and bows a friendly bow; "So sorry, this my garden now." He published some poems for children, including "The Adventures of Isabel", which begins: Isabel met an enormous bear, Isabel, Isabel, didn't care; The bear

1275-475: The family often relocated. Nash was descended from Abner Nash , an early governor of North Carolina. The city of Nashville, Tennessee , was named after Abner's brother, Francis , a Revolutionary War general. Throughout his life, Nash loved to rhyme. "I think in terms of rhyme, and have since I was six years old", he stated in a 1958 news interview. He had a fondness for crafting his own words whenever rhyming words did not exist but admitted that crafting rhymes

1326-591: The former was a monthly magazine, while the latter had a weekly distribution. The Sport Magazine Award, created in 1948, was initially given to outstanding players in 11 major sports. In 1955, the magazine instituted an award honoring the outstanding player in baseball's World Series , which became the World Series Most Valuable Player Award and continues to be awarded by Major League Baseball . Later, Sport expanded this approach to recognize pre-eminent postseason performers in

1377-640: The four major professional sports leagues in the United States and Canada . Sport was published continually between its launch and August 2000, when its then-owner, British publisher EMAP PLC , made the decision to close the money-losing title. As of 2016, the photo archive of Sport , a collection of 20th-century sports photography in North America, is housed in Canada in Toronto, Ontario, and Vancouver, British Columbia, at The Sport Gallery. For many of

1428-502: The imprint expanded into first editions of new material after the purchase by the Bartell Group ( Coffee, Tea or Me? , "Say ... Didn’t You Used to Be George Murphy?" ). Ogden Nash Frederic Ogden Nash (August 19, 1902 – May 19, 1971) was an American poet well known for his light verse , of which he wrote more than 500 pieces. With his unconventional rhyming schemes , he was declared by The New York Times to be

1479-554: The issue includes his poems and photographs by Arthur Rickerby: "Mr. Nash, the league leading writer of light verse (Averaging better than 6.3 lines per carry), lives in Baltimore and loves the Colts", it declares. The comments further describe Nash as "a fanatic of the Baltimore Colts, and a gentleman." Featured on the magazine cover is the defensive player Dennis Gaubatz , number 53, in midair pursuit with this description: "That

1530-527: The magazine and its advertising base. Beeler then sold MVP Sports to Raymond Hunt of Dallas, who integrated it into his existing publishing enterprises, Southwest Media, which included the very successful D magazine, which was headed by Wick Allison . Allison brought in David Bauer (then–deputy managing editor of Sports Illustrated ) as editor. Under Hanrahan as publisher and Bauer as editor, Sport sharply improved its design and editorial content under

1581-507: The magazine back to New York City from Los Angeles, and hired Norb Garrett as Editor-in-Chief. Garrett, who formerly had served as Editor-in-Chief at the start-up College Sports magazine, assumed the mantle from LA-based EIC Cam Benty, and hired a new team in New York City and, along with new President Polly Perkins, led an aggressive editorial overhaul of the brand. Art director Anthony D’Elia was hired from Hearst, and his team developed

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1632-451: The magazine's editorial innovations—such as its Sporttalk digest of short items at the front of the magazine, the Sport special long feature at the back and, in particular, the use of full-page colour portraits of the stars of the day—were later borrowed by the new kid on the block, SI , when it made its debut as a weekly in 1954. In fact, Time Inc ., tried to purchase the name " Sport ", but

1683-410: The market for magazine-style sports journalism virtually to itself and, under founding editor Ernest Heyn , pioneered a brand of behind-the-scenes glimpses of the heroes of the day not previously attempted. The emphasis was not on the games or the teams, but on the elements of human drama that lay beneath. Sport was an icon in the league of LIFE , Look and The Saturday Evening Post . Many of

1734-459: The middle years of the 20th century, the king of sport magazines in North America was not Time Inc.'s Sports Illustrated , but the brainchild of another publishing house, Macfadden Publications , founded by publisher and fitness authority Bernarr Macfadden . Launched in September 1946, Macfadden's Sport magazine broke new ground, as the first mainstream national sports publication, but also in its editorial innovations. In those years, Sport had

1785-503: The most original stuff we have had lately." Nash spent three months in 1931 working on the editorial staff for The New Yorker . In 1931, Nash published his first collection of poems, Hard Lines , the same year, which earned him national recognition. Some of his poems reflected an anti-establishment feeling. For example, one verse, titled "Common Sense", asks: Why did the Lord give us agility, If not to evade responsibility? When Nash

1836-473: The right blend of spectator and participatory sports. Ogden Nash wrote his baseball poem " Line-Up for Yesterday " for the magazine in 1949. Representative of Sport magazine's stature, in the hearts and minds of the reading public, but also of the men who ran the leagues and teams across North America, was the magazine's success in establishing the Sport Award in 1955 for the most valuable player in

1887-399: The sale of Petersen Publishing to UK publisher EMAP in 1999, Garrett moved to California to run the company's Action Sports Group consisting of titles such as Surfer, Powder, Skateboarder and Bike, while Roach took over as Editor-in-Chief. In August 2000, after appearing every month for 54 years under 10 different owners, Sport magazine ceased publication following EMAP's decision to shutter

1938-486: The same year. The executives of Macfadden Business Communications started a new company using the Macfadden name. It is a publisher of business-to-business magazines. Macfadden also published a few hardcover books through the years, under the imprint Bartholomew House. Initially a way to group together stories from Macfadden's magazines into a book (as in Great Western Heroes , Great Pioneer Heroes ),

1989-460: The title. Sport ' s demise was duly mourned. Allen Barra , writing in Salon , put it this way: "Though it didn't make any headlines, the news of the death of Sport magazine...must have put a lump in the throat of those old enough to remember the greatest of all American sports magazines... Sports Illustrated was great, but SI , in an era when you couldn't see all the highlights every night,

2040-604: The tops? Said correctly, I is. E is for Evers , His jaw in advance; Never afraid To Tinker with Chance . F is for Fordham And Frankie and Frisch; I wish he were back With the Giants , I wish. Nash wrote humorous poems for each movement of the Camille Saint-Saëns orchestral suite The Carnival of the Animals , which are sometimes recited when the work is performed. The original recording of this version

2091-558: The words rhyme by mispronunciation rather than misspelling, as in: Farewell, farewell, you old rhinoceros, I'll stare at something less prepoceros Another typical example of rhyming by combining words occurs in "The Adventures of Isabel", when Isabel confronts a witch who threatens to turn her into a toad: She showed no rage and she showed no rancor, But she turned the witch into milk, and drank her. Nash often wrote in an exaggerated verse form, with pairs of lines that rhyme, but are of dissimilar length and irregular meter: Once there

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2142-418: Was a man named Mr. Palliser and he asked his wife, May I be a gourmet? And she said, You sure may. Nash's poetry was often a playful twist of an old saying or poem. For one example, in a twist on Joyce Kilmer 's poem "Trees" (1913) – which contains the lines "I think that I shall never see / a poem lovely as a tree" – Nash adds: "Indeed, unless the billboards fall / I'll never see a tree at all." Nash,

2193-487: Was acquired by The Charter Company. Under Downe and Charter, there was a zig-zag in editorial direction, and gradually Sport lost its way, its distinctive voice, and circulation declined. In 1980, Sport was purchased from the Charter Company by its VP of Corporate and Investor Relations, Park Beeler, through an entity known as MVP Sports. Beeler quickly restructured the personnel of Sport and named Don Hanrahan,

2244-404: Was best known for surprising, pun -like rhymes, sometimes with words deliberately misspelled for comic effect, as in his retort to Dorothy Parker 's humorous dictum, "Men seldom make passes / At girls who wear glasses": A girl who's bespectacled May not get her nectacled In this example, the word "nectacled" sounds like the phrase "neck tickled" when rhymed with the previous line. Sometimes

2295-510: Was finalized in October 1992. In 1998, the conglomerate's line of youth music publications was sold off to Primedia ; the rest were bought by Dorchester Media in 2004. The trade magazines Chief Executive and Discount Merchandiser , as well as the company's stake in American Media , remained a separate company. American Media was sold in 1999 to the investment group Evercore Partners . The Macfadden trade titles were sold to VNU

2346-562: Was fully acquired by Charter in 1978. Downe purchased the newspaper supplement Family Weekly in 1966, and the Ladies' Home Journal and The American Home from the Curtis Publishing Company in 1968. Macfadden's women's magazines were spun off in 1975, and sold to the unit president, Peter J. Callahan. These magazines were: Us was purchased in 1980, and sold in 1986. In the mid-eighties, Macfadden bought

2397-633: Was hungry, the bear was ravenous, The bear's big mouth was cruel and cavernous. The bear said, "Isabel, glad to meet you, How do, Isabel, now I'll eat you!" Isabel, Isabel, didn't worry. Isabel didn't scream or scurry. She washed her hands and she straightened her hair up, Then Isabel quietly ate the bear up. In 1931, he married Frances Leonard, of Baltimore. In 1934, Nash moved his family to his in-laws' mansion in Guilford, Baltimore , Maryland , where he remained until his death in 1971. Nash thought of Baltimore as home. After his return from

2448-703: Was made by Columbia Records in the 1940s, with Noël Coward reciting the poems and Andre Kostelanetz conducting the orchestra. He wrote a humorous poem about the IRS and income tax titled Song for the Saddest Ides , a reference to March 15, the ides of March, when federal taxes were due at the time. Many of his poems, reflecting the times in which they were written, presented stereotypes of different nationalities. For example, in "Genealogical Reflections" he writes: No McTavish Was ever lavish In "The Japanese", published in 1938, Nash presents an allegory for

2499-784: Was not always the easiest task. His family lived briefly in Savannah, Georgia , in a carriage house owned by Juliette Gordon Low , the founder of the Girl Scouts of the USA . He wrote a poem about Mrs. Low's House . After graduating from St. George's School in Newport County, Rhode Island , Nash entered Harvard University in 1920, only to drop out a year later. He taught at St. George's for one year and then returned to New York. There, he took up selling bonds about which Nash reportedly quipped, "Came to New York to make my fortune as

2550-469: Was not writing poems, he made guest appearances on comedy and radio shows and toured the United States and the United Kingdom and gave lectures at colleges and universities. Nash was regarded with respect by the literary establishment, and his poems were frequently anthologized, even in serious collections such as Selden Rodman 's 1946 A New Anthology of Modern Poetry . Nash was the lyricist for

2601-424: Was read for news; Sport was for reflection." And, in a rare departure for the competitive magazine industry, SI itself paid tribute to Sport on its own pages with a poignant piece that began, "They closed the barbershop last week, the one in town, the first place – not counting school or a friend's house – where your mother would drop you off and leave you...". In 2007, Sport was reestablished by Tom Ficara as

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