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95-560: The first Steinberger basses were produced in 1979 in Brooklyn , New York by Ned Steinberger, essentially alone. While attempting to source materials in an industrial area of New York City, he visited Lane Marine, a lifeboat builder, where he met with Bob Young, an engineer with deep knowledge of carbon fiber. Though Young was more than twice Steinberger's age and had no experience with musical instruments, he joined forces with Steinberger after getting great feedback from his son, Gary Young ,

190-496: A Pakistani enclave. Brooklyn's most populous racial group, white, declined from 97.2% in 1930 to 46.9% by 1990. The borough attracts people previously living in other cities in the United States. Of these, most come from Chicago , Detroit , San Francisco , Washington, D.C. , Baltimore , Philadelphia , Boston , Cincinnati , and Seattle . Given New York City's role as a crossroads for immigration from around

285-567: A humid subtropical climate ( Cfa ), with partial shielding from the Appalachian Mountains and moderating influences from the Atlantic Ocean . Brooklyn receives plentiful precipitation all year round, with nearly 50 in (1,300 mm) yearly. The area averages 234 days with at least some sunshine annually, and averages 57% of possible sunshine annually, accumulating 2,535 hours of sunshine per annum. Brooklyn lies in

380-544: A "Design of the Decade" award from the Industrial Designers Society of America . The all-synthetic construction gave a very smooth sound and feel, immediate note attack, and very even tonal response. Depending upon the preferences of the listener, this was either a good thing, as it made the instrument sonically clean, or a bad thing, as it made the instrument sound synthetic and unnatural. Steinberger

475-535: A 14-block area in 1890. On the southwestern waterfront of Kings County, railroads and industrialization spread to Sunset Park (then coterminous with the city's sprawling, sparsely populated Eighth Ward) and adjacent Bay Ridge (hitherto a resort-like subsection of the Town of New Utrecht ). Within a decade, the city had annexed the Town of New Lots in 1886; the Towns of Flatbush , Gravesend and New Utrecht in 1894; and

570-528: A brand is made up of three different components. These include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them. Therefore, the slogan has a large job in portraying the brand (Dass, Kumar, Kohli, & Thomas, 2014). Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message very clear and concise. Dass, Kumar, Kohli, & Thomas' (2014) research suggests that there are certain factors that make up

665-553: A busy port city on New York Harbor by the 19th   century. On January   1, 1898, after a long political campaign and public-relations battle during the 1890s and despite opposition from Brooklyn residents, Brooklyn was consolidated in and annexed (along with other areas) to form the current five-borough structure of New York City in accordance to the new municipal charter of " Greater New York ". The borough continues to maintain some distinct culture . Many Brooklyn neighborhoods are ethnic enclaves . With Jews forming around

760-405: A consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it is representing. A slogan can be a few simple words used to form a phrase that can be used in a repetitive manner. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become

855-431: A global way of identifying a good or service, for example Nike 's slogan ' Just Do It ' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase. The slogan is used by companies to affect the way consumers view their product compared to others. Slogans can also provide information about the product, service or cause it

950-508: A headless bass called the Duke series. Although the overall form was similar to Steinberger's, the Duke series had an aluminum/wood neck and wood body. Standard geared tuning pegs were located at the bridge-end of the instrument. Brooklyn Brooklyn is a borough of New York City located at the westernmost end of Long Island in the State of New York . Formerly an independent city,

1045-458: A hill near the west end of present-day Atlantic Avenue , was reported to have emotionally exclaimed: "What brave men I must this day lose!". The fortified American positions at Brooklyn Heights consequently became untenable and were evacuated a few days later, leaving the British in control of New York Harbor . While Washington's defeat on the battlefield cast early doubts on his ability as

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1140-461: A longer than average scale length and a built-in adjustable capo . By moving the capo closer to the end of the neck, one can play notes lower than standard guitar tuning without having to detune. By not forcing guitarists to detune to play lower notes, the Trans Scale allows guitarists to maintain consistent tone while playing in a lower-than-standard range. The best-known Steinberger design

1235-748: A longstanding cultural lineage include Canarsie , Sea Gate , and Crown Heights , home to the Chabad world headquarters. Neighborhoods with largely defunct yet historically notable Jewish populations include central Flatbush, East Flatbush, Brownsville, East New York, Bensonhurst and Sheepshead Bay (particularly its Madison subsection). Many hospitals in Brooklyn were started by Jewish charities, including Maimonides Medical Center in Borough Park and Brookdale Hospital in East Flatbush. According to

1330-568: A major role in supplying troops and materiel for the American Civil War . The best-known regiment to be sent off to war from the city was the 14th Brooklyn "Red Legged Devils" . They fought from 1861 to 1864, wore red the entire war, and were the only regiment named after a city. President Abraham Lincoln called them into service, making them part of a handful of three-year enlisted soldiers in April 1861. Unlike other regiments during

1425-489: A message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes merely 7% of the received information. As a result, any slogan merely possesses a supportive task." (Rumšienė & Rumšas, 2014). Looking at a slogan as a supportive role to a brand's image and portrayal is helpful to understand why advertisers need to be careful in how they construct their slogan, as it needs to mold with

1520-466: A powerful cause where the impact of the message is essential to the cause. The slogan can be used to raise awareness about a current cause; one way is to do so is by showing the truth that the cause is supporting. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver

1615-493: A quarter of its population, the borough has been described as "the most Jewish spot on Earth". Brooklyn's official motto, displayed on the borough seal and flag , is Eendraght Maeckt Maght , which translates from early modern Dutch as ' Unity makes strength '. Educational institutions in Brooklyn include the City University of New York 's Brooklyn College , Medgar Evers College , and College of Technology . In

1710-425: A recording engineer and the original drummer for Pavement , who took to the instrument and understood the appeal of its construction. A company, Steinberger Sound, was duly set up to manufacture the basses and later the guitars on a larger scale at Newburgh , New York . The company was eventually sold to Gibson in 1987, although Steinberger remained part of the company for some time. Gibson still retains rights over

1805-540: A separate mayor, elected a Borough President . In 1883, the Brooklyn Bridge was completed, transportation to Manhattan was no longer by water only, and the City of Brooklyn's ties to the City of New York were strengthened. The question became whether Brooklyn was prepared to engage in the still-grander process of consolidation then developing throughout the region, whether to join with the county of Richmond and

1900-504: A slogan for a brand, as it clearly shows a brand is a very valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Gaelic armies. Marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines , signatures , claims or pay-offs . "Sloganeering"

1995-509: A variation of the place name " Canarsie ". Bands were associated with place names, but the colonists thought their names represented different tribes. The Breuckelen settlement was named after Breukelen in the Netherlands ; it was part of New Netherland . The Dutch West India Company lost little time in chartering the six original parishes (listed here by their later English town names): The colony's capital of New Amsterdam , across

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2090-592: A variety of Jewish businesses. Adjacent to Borough Park, the Kensington area housed a significant population of Conservative Jews (under the aegis of such nationally prominent midcentury rabbis as Jacob Bosniak and Abraham Heller) when it was still considered to be a subsection of Flatbush; many of their defunct facilities have been repurposed to serve extensions of the Borough Park Hasidic community. Other notable religious Jewish neighborhoods with

2185-441: A water meter magnate and close friend of President Grover Cleveland ), with nearby Crown Heights gradually fulfilling an analogous role for the city's Jewish population as development continued through the early 20th century. Northeast of Bedford-Stuyvesant, Bushwick (by now a working class, predominantly German district) established a considerable brewery industry; the so-called "Brewer's Row" encompassed 14 breweries operating in

2280-449: Is a memorable motto or phrase used in a clan , political , commercial , religious , or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to

2375-438: Is a mostly derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for

2470-427: Is advertising. The language used in the slogans is essential to the message it wants to convey. Current words used can trigger different emotions that consumers will associate that product with. The use of good adjectives makes for an effective slogan; when adjectives are paired with describing nouns, they help bring the meaning of the message out through the words. When a slogan is used for advertising purposes its goal

2565-566: Is derived from the original Dutch town of Breukelen . The oldest mention of the settlement in the Netherlands is in a charter of 953 by Holy Roman Emperor Otto I as Broecklede . This form is made up of the words broeck , meaning bog or marshland , and lede , meaning small (dug) water stream, specifically in peat areas. Breuckelen on the American continent was established in 1646, and the name first appeared in print in 1663. Over

2660-527: Is the L-series instrument, sometimes described as shaped like a broom, boat oar, or cricket bat . Initially produced as an electric bass and later as a guitar, the instrument was made entirely of "Steinberger Blend", a "proprietary" graphite and carbon-fiber mix in two pieces: the main body and a faceplate (the "blend" being an off-the-shelf carbon fiber "system" from the DuPont product line). The headstock

2755-490: Is the second most densely populated county in the U.S. after Manhattan (New York County), as of 2022. Had Brooklyn remained an independent city, it would now be the fourth most populous American city after the rest of New York City, Los Angeles , and Chicago . Named after the Dutch town of Breukelen in the Netherlands, Brooklyn shares a border with the borough of Queens . It has several bridge and tunnel connections to

2850-553: Is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product. Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. Slogans can influence that way consumers behave when choosing what product to buy. Slogans offer information to consumers in an appealing and creative way. A slogan can be used for

2945-507: Is water (27%); the borough is the second-largest by land area among the New York City's boroughs. However, Kings County, coterminous with Brooklyn, is New York State's fourth-smallest county by land area and third-smallest by total area. Brooklyn lies at the southwestern end of Long Island, and the borough's western border constitutes the island's western tip. Brooklyn's water borders are extensive and varied, including Jamaica Bay ;

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3040-617: The Atlantic Ocean ; The Narrows , separating Brooklyn from the borough of Staten Island in New York City and crossed by the Verrazzano-Narrows Bridge ; Upper New York Bay , separating Brooklyn from Jersey City and Bayonne in the U.S. state of New Jersey ; and the East River , separating Brooklyn from the borough of Manhattan in New York City and traversed by the Brooklyn-Battery Tunnel ,

3135-617: The Brighton Beach Line in 1878 heralded the end of this isolation. Sports in Brooklyn became a business. The Brooklyn Bridegrooms played professional baseball at Washington Park in the convenient suburb of Park Slope and elsewhere. Early in the next century, under their new name of Brooklyn Dodgers, they brought baseball to Ebbets Field , beyond Prospect Park. Racetracks, amusement parks , and beach resorts opened in Brighton Beach , Coney Island , and elsewhere in

3230-682: The Brooklyn Bridge , the Manhattan Bridge , the Williamsburg Bridge , and numerous routes of the New York City Subway . To the east of Brooklyn lies the borough of Queens, which contains John F. Kennedy International Airport in that borough's Jamaica neighborhood, approximately two miles from the border of Brooklyn's East New York neighborhood. Under the Köppen climate classification , Brooklyn experiences

3325-481: The Brooklyn Fire Department (BFD) also gave way to the new Metropolitan Fire District. Throughout this period the peripheral towns of Kings County, far from Manhattan and even from urban Brooklyn, maintained their rustic independence. The only municipal change seen was the secession of the eastern section of the Town of Flatbush as the Town of New Lots in 1852. The building of rail links such as

3420-549: The Middle Colonies of nascent British America . On November 1, 1683, Kings County was partitioned from the West Riding of York Shire, containing the six old Dutch towns on southwestern Long Island, as one of the "original twelve counties" . This tract of land was recognized as a political entity for the first time, and the municipal groundwork was laid for a later expansive idea of a Brooklyn identity. Lacking

3515-646: The New Netherland colony in 1664, a prelude to the Second Anglo-Dutch War . New Netherland was taken in a naval action, and the English renamed the new capture for their naval commander, James, Duke of York , brother of the then monarch King Charles II and future king himself as King James II . Brooklyn became a part of the West Riding of York Shire in the Province of New York , one of

3610-567: The Spirit by Steinberger brand. The Spirit comes in two versions, the Deluxe and Standard. The Deluxe features bridge and neck humbucker pickups with a single coil in the middle position and the Standard features a bridge humbucker and two single coils at the middle and neck position. This is the only difference between the two models. The Washburn Bantam was an unlicensed 1980s imitation of

3705-540: The Synapse line, are produced in South Korea. This comprises two guitar models and one bass guitar model. The new instruments are part wood and part graphite composite, and are not interchangeable with the original Steinberger guitars. The two guitar models most resemble the original Steinbergers with rectangular bodies only slightly larger than the originals. One of the guitar models, the Trans Scale model, features

3800-451: The USDA plant hardiness zone 7b . Brooklyn's neighborhoods are dynamic in ethnic composition. For example, the early to mid-20th century, Brownsville had a majority of Jewish residents; since the 1970s it has been majority African American. Midwood during the early 20th century was filled with ethnic Irish , then filled with Jewish residents for nearly 50 years, and is slowly becoming

3895-510: The automobile and commuter rail -driven vogue for more remote prewar suburban communities, such as Garden City, New York and Montclair, New Jersey . The rapidly growing population needed more water, so the City built centralized waterworks, including the Ridgewood Reservoir . The municipal Police Department, however, was abolished in 1854 in favor of a Metropolitan force covering also New York and Westchester Counties. In 1865

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3990-522: The patroon and tenant farmer system established along the Hudson River Valley , this agricultural county unusually came to have one of the highest percentages of slaves among the population in the "Original Thirteen Colonies" along the Atlantic Ocean eastern coast of North America . On August 27, 1776, the Battle of Long Island (also known as the 'Battle of Brooklyn') was fought,

4085-629: The " Little Fuzhou ( 小福州 )" of Brooklyn. Many Chinese restaurants can be found throughout Sunset Park, and the area hosts a popular Chinese New Year celebration. Since the 2000s going forward, the growing concentration of the Cantonese speaking population in Brooklyn have dramatically shifted to Bensonhurst/Gravesend and Homecrest creating newer Chinatowns of Brooklyn and these newer Brooklyn Chinatowns are known as "Brooklyn's Little Hong Kong/Guangdong" due to their Chinese populations being overwhelmingly Cantonese populated. Slogan A slogan

4180-456: The "Steinberger" name, precluding Ned Steinberger from calling his new instruments "Steinbergers". Ned Steinberger has operated a company called "NS Design" since 1990 and produces electric violin family instruments: double basses , cellos , viola, violin. All of these instruments have a number of interesting innovations in materials and design. An NS Bass Guitar (headless) was added later to the production line. With changing musical fashions and

4275-608: The 'h' from its name. By 1841, with the appearance of The Brooklyn Eagle, and Kings County Democrat published by Alfred G. Stevens, the growing city across the East River from Manhattan was producing its own prominent newspaper. It later became the most popular and highest circulation afternoon paper in America. The publisher changed to L. Van Anden on April 19, 1842, and the paper was renamed The Brooklyn Daily Eagle and Kings County Democrat on June 1, 1846. On May 14, 1849,

4370-842: The 1883 poem, " The New Colossus " by Emma Lazarus , which appears on a plaque inside the Statue of Liberty . The poem calls New York Harbor "the air-bridged harbor that twin cities frame". As a twin city to New York, it played a role in national affairs that was later overshadowed by decades of subordination by its old partner and rival. During this period, the affluent, contiguous districts of Fort Greene and Clinton Hill (then characterized collectively as The Hill) were home to such notable figures as Astral Oil Works founder Charles Pratt and his children, including local civic leader Charles Millard Pratt ; Theosophical Society co-founder William Quan Judge ; and Pfizer co-founders Charles Pfizer and Charles F. Erhart . Brooklyn Heights remained one of

4465-536: The 19th century and two-thirds of the 20th century. The first center of urbanization sprang up in the Town of Brooklyn, directly across from Lower Manhattan , which saw the incorporation of the Village of Brooklyn in 1816. Reliable steam ferry service across the East River to Fulton Landing converted Brooklyn Heights into a commuter town for Wall Street . Ferry Road to Jamaica Pass became Fulton Street to East New York . Town and Village were combined to form

4560-630: The 19th century and was consolidated in 1898 with New York City (then confined to Manhattan and the Bronx ), the remaining rural areas of Kings County, and the largely rural areas of Queens and Staten Island , to form the modern City of New York. The Dutch were the first Europeans to settle Long Island's western edge, which was then largely inhabited by the Lenape , an Algonquian-speaking American Indian tribe often referred to in European documents by

4655-652: The 19th century. The waterfront from Gowanus to Greenpoint was developed with piers and factories. Industrial access to the waterfront was improved by the Gowanus Canal and the canalized Newtown Creek . USS  Monitor was the most famous product of the large and growing shipbuilding industry of Williamsburg. After the Civil War , trolley lines and other transport brought urban sprawl beyond Prospect Park (completed by Frederick Law Olmsted and Calvert Vaux in 1873 and widely heralded as an improvement upon

4750-593: The American Civil War, the 14th wore a uniform inspired by the French Chasseurs , a light infantry used for quick assaults. As a seaport and a manufacturing center, Brooklyn was well prepared to contribute to the Union's strengths in shipping and manufacturing. The two combined in shipbuilding; the ironclad Monitor was built in Brooklyn. Brooklyn is referred to as the twin city of New York in

4845-570: The American Jewish Population Project in 2020, Brooklyn was home to over 480,000 Jews. In 2023, the UJA-Federation of New York estimated that Brooklyn is home to 462,000 Jews, a large decrease compared to the 561,000 estimated in 2011. The predominantly Jewish, Crown Heights (and later East Flatbush)-based Madison Democratic Club served as the borough's primary "clubhouse" political venue for decades until

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4940-524: The East River, obtained its charter in 1653. The neighborhood of Marine Park was home to North America's first tide mill . It was built by the Dutch, and the foundation can be seen today. But the area was not formally settled as a town. Many incidents and documents relating to this period are in Gabriel Furman 's 1824 compilation. Present-day Brooklyn left Dutch hands after the English captured

5035-624: The European continent during the Middle Ages; they were used primarily as passwords to ensure proper recognition of individuals at night or in the confusion of battle. Crimmins' (2000, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research suggests that brands are an extremely valuable corporate asset, and can constitute much of a business's total value. With this in mind, if we take into consideration Keller's (1993, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research, which suggests that

5130-568: The G3T Steinberger licensed guitars, which have been available since "the late 1980s". The G3T is a wooden rendering of the Steinberger composite guitar in appearance, with maple neck and rosewood fingerboard, and licensed tremolo bridge. A wooden licensed solid bass was produced by Cort Guitars in the mid-1980s. This instrument is more than a copy and is now sought after again. In the early 1980s, Kramer Guitars also manufactured

5225-459: The Heights, the less exclusive South Brooklyn was home to longtime civic leader James S. T. Stranahan , who became known (often derisively) as the " Baron Haussmann of Brooklyn" for championing Prospect Park and other public works. Economic growth continued, propelled by immigration and industrialization , and Brooklyn established itself as the third-most populous American city for much of

5320-819: The New York metropolitan area's most august patrician redoubts into the early 20th century under the aegis of such figures as abolitionist clergyman Henry Ward Beecher , Congregationalist theologians Lyman Abbott and Newell Dwight Hillis (who followed Beecher as the second and third pastors of Plymouth Church , respectively), financier John Jay Pierrepont (a grandson of founding Heights resident Hezekiah Pierrepont ), banker/art collector David Leavitt , educator/politician Seth Low , merchant/banker Horace Brigham Claflin , attorney William Cary Sanger (who served for two years as United States Assistant Secretary of War under Presidents William McKinley and Theodore Roosevelt ) and publisher Alfred Smith Barnes . Contiguous to

5415-475: The Steinberger headless style. The Bantam did not require the double-ball end strings of the Steinberger. The Hohner B2 and Jack Basses were licensed imitations, the Jack with a full wooden body, and using the same patented locking and tuning system as the L series, although without the graphite neck. As such, it required double-ball end strings in the same way as the Steinberger originals. Hohner continues to offer

5510-490: The Town of Flatlands in 1896. Brooklyn had reached its natural municipal boundaries at the ends of Kings County. Low's time in office from 1882 to 1885 was marked by a number of reforms: Brooklyn elected a mayor from 1834 until 1898, after which it was consolidated into the City of Greater New York , whose own second mayor (1902–1903), Seth Low, had been Mayor of Brooklyn from 1882 to 1885. Since 1898, Brooklyn has, in place of

5605-881: The advent of mass media , particularly with the creation the Gutenberg 's printing press and later modern mass media in the early 20th century. Examples of slogans being used in the context of protest in antiquity include the Nika revolt , in which the cry "Nika!" (victory in Greek) was used as a rallying tool and nearly brought down the Byzantine Empire under Justinian I . The basis of slogans have been noted by many political figures and dictators have also noted its effectiveness, in Hitler's Mein Kampf he notes to tell and repeat

5700-559: The area, and afterward the British generally enjoyed a dominant Loyalist sentiment from the residents in Kings County who did not evacuate, though the region was also the center of the fledgling—and largely successful— Patriot intelligence network , headed by Washington himself. The British set up a system of prison ships off the coast of Brooklyn in Wallabout Bay . More American patriots died there than in combat on all

5795-533: The area. It is called "Brooklyn's Chinatown" and originally it was a small Chinese enclave with Cantonese speakers being the main Chinese population during the late 1980s and 1990s, but since the 2000s, the Chinese population in the area dramatically shifted to majority Fuzhounese Americans , which contributed immensely to expanding this Chinatown, and bestowing the nicknames " Fuzhou Town ( 福州埠 ), Brooklyn" or

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5890-1017: The ascendancy of Meade Esposito 's rival, Canarsie-based Thomas Jefferson Democratic Club in the 1960s and 1970s, playing an integral role in the rise of such figures as Speaker of the New York State Assembly Irwin Steingut ; his son, fellow Speaker Stanley Steingut ; New York City Mayor Abraham Beame ; real estate developer Fred Trump ; Democratic district leader Beadie Markowitz; and political fixer Abraham "Bunny" Lindenbaum. Many non-Orthodox Jews (ranging from observant members of various denominations to atheists of Jewish cultural heritage) are concentrated in Ditmas Park and Park Slope , with smaller observant and culturally Jewish populations in Brooklyn Heights, Cobble Hill, Brighton Beach, and Coney Island. Over 200,000 Chinese Americans live throughout

5985-572: The audience. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm ( sluagh 'army', 'host' and gairm 'cry'). George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704". The term at that time meant "the distinctive note, phrase or cry of any person or body of persons". Slogans were common throughout

6080-690: The battlefield engagements of the American Revolutionary War combined. One result of the Treaty of Paris in 1783 was the evacuation of the British from New York City , which was celebrated by New Yorkers into the 20th century. The first half of the 19th century saw the beginning of the development of urban areas on the economically strategic East River shore of Kings County, facing the adolescent City of New York confined to Manhattan Island. The New York Navy Yard operated in Wallabout Bay (border between Fort Greene and Williamsburg) during

6175-406: The borough is coextensive with Kings County , one of twelve original counties established under British rule in 1683 in the then Province of New York . As of the 2020 United States census , the population stood at 2,736,074, making it the most populous of the five boroughs of New York City, the most populous county in the state. Brooklyn, at 37,339.9 inhabitants per square mile (14,417.0/km ),

6270-431: The borough of Manhattan, across the East River , and is connected to Staten Island by way of the Verrazzano-Narrows Bridge . With a land area of 69.38 square miles (179.7 km ) and a water area of 27.48 square miles (71.2 km ), Kings County is the state of New York's fourth-smallest county by land area and third smallest by total area. Brooklyn was founded by the Dutch in the 17th   century and grew into

6365-524: The commander, the tactical withdrawal of all his troops and supplies across the East River in a single night is now seen by historians as one of his most brilliant triumphs. The British controlled the surrounding region for the duration of the war, as New York City was soon occupied and became their military and political base of operations in North America for the remainder of the conflict. The Patriot residents largely fled or were cleared from

6460-418: The complex manufacturing and inordinately high prices putting off buyers and producer alike, Gibson stopped selling Steinberger guitars in the mid-1990s. Enthusiasm for the instruments has now revived to a sufficient extent that they are again being produced and sold, although the newer versions share few commonalities with the original "Newburgh" designs. The latest Gibson/Steinberger line, known collectively as

6555-598: The context of corporations and producing advertisements that either seek to empower or exclude the viewer to encourage an in-group mentality with the goal of getting the viewer to consume . While Manufacturing Consent addresses the use of slogans in the context of national propaganda, Chomsky argues that national and capitalist propaganda are inherently linked and are not clearly exclusive to each other. They are often used in disinformation campaigns , as quick immediate forms of propaganda suited well to modern forms of social media . Earlier writers such George Orwell notes

6650-417: The day shift and another 12 on the night shift. Every time a rash of burglaries broke out, officials blamed burglars from New York City. Finally, in 1855, a modern police force was created, employing 150 men. Voters complained of inadequate protection and excessive costs. In 1857, the state legislature merged the Brooklyn force with that of New York City. Fervent in the Union cause, the city of Brooklyn played

6745-535: The earlier Central Park ) into the center of the county, as evinced by gradual settlement in the comparatively rustic villages of Windsor Terrace and Kensington in the Town of Flatbush. By century's end, Dean Alvord 's Prospect Park South development (adjacent to the village of Flatbush) would serve as the template for contemporaneous " Victorian Flatbush " micro-neighborhoods and the post-consolidation emergence of outlying districts, such as Midwood and Marine Park . Along with Oak Park, Illinois , it also presaged

6840-412: The effective use of quick non-critical slogans to produce a servile population, written primarily in 1984 as a general critique of the manipulation of language. Slogans are often used as a way to dehumanize groups of people. In the United States as anti-communist fever took hold in the 1950s, the phrase " Better dead than Red " became popular anti-communist slogan in the United States, especially during

6935-467: The first decades of the 21st   century, Brooklyn has experienced a renaissance as a destination for hipsters , with concomitant gentrification , dramatic house-price increases, and a decrease in housing affordability. Some new developments are required to include affordable housing units. Since the 2010s, parts of Brooklyn have evolved into a hub of entrepreneurship, high-technology startup firms , postmodern art , and design. The name Brooklyn

7030-575: The first major engagement fought in the American Revolutionary War after independence was declared , and the largest of the entire conflict. British troops forced Continental Army troops under George Washington off the heights near the modern sites of Green-Wood Cemetery , Prospect Park , and Grand Army Plaza . Washington , viewing particularly fierce fighting at the Gowanus Creek and Old Stone House from atop

7125-412: The first, kernel incarnation of the City of Brooklyn in 1834. In a parallel development, the Town of Bushwick, farther up the river, saw the incorporation of the Village of Williamsburgh in 1827, which separated as the Town of Williamsburgh in 1840 and formed the short-lived City of Williamsburgh in 1851. Industrial deconcentration in the mid-century was bringing shipbuilding and other manufacturing to

7220-442: The functionality of a capo in addition to vibrato effects. Bass and guitar versions were available. Later designs included: Several companies licensed the headless technology from Steinberger and produced numerous all-wood clones or similar instruments. Hohner, for example, produced licensed all-wood L-series copies and Cort produced headless guitars with different body designs. Current official all-wood instruments are sold under

7315-516: The increasing speed and quantity of information in the modern age, slogans have become a mainstay of any campaign, often used by Unions while on strike to make their demands immediately clear. This has been noted by many scholars , as an example Noam Chomsky notes of the worrying fusion of media and reality in Manufacturing Consent Chomsky discusses this basis as well the potential dangers of this, particularly towards

7410-470: The likability of a slogan. The clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself. Advertisers must keep into consideration these factors when creating

7505-399: The loss of Brooklyn's separate identity as a city was met with consternation by some residents at the time. Many newspapers of the day called the merger the "Great Mistake of 1898", and the phrase still elicits Brooklyn pride among old-time Brooklynites. Brooklyn is 97 square miles (250 km ) in area, of which 71 square miles (180 km ) is land (73%), and 26 square miles (67 km )

7600-410: The name that its origin has been debated; some have claimed breuckelen means "broken land". The current name, however, is the one that best reflects its meaning. The history of European settlement in Brooklyn spans more than 350 years. The settlement began in the 17th century as the small Dutch-founded town of "Breuckelen" on the East River shore of Long Island , grew to be a sizeable city in

7695-470: The name was shortened to The Brooklyn Daily Eagle ; on September 5, 1938, it was further shortened to Brooklyn Eagle . The establishment of the paper in the 1840s helped develop a separate identity for Brooklynites over the next century. The borough's soon-to-be-famous National League baseball team, the Brooklyn Dodgers , also assisted with this. Both major institutions were lost in the 1950s:

7790-454: The nation. Brooklyn contains dozens of distinct neighborhoods representing many of the major culturally identified groups found within New York City. Among the most prominent are listed below: Over 600,000 Jews , particularly Orthodox and Hasidic Jews , have become concentrated in such historically Jewish areas as Borough Park , Williamsburg , and Midwood , where there are many yeshivas , synagogues , and kosher restaurants, as well as

7885-433: The northern part of the county. Each of the two cities and six towns in Kings County remained independent municipalities and purposely created non-aligning street grids with different naming systems. However, the East River shore was growing too fast for the three-year-old infant City of Williamsburg; it, along with its Town of Bushwick hinterland, was subsumed within a greater City of Brooklyn in 1855, subsequently dropping

7980-478: The other components of the brand image, being logo and name. For example, if a slogan was pushing towards "environmentally friendly", yet the logo and name seemed to show very little concern for the environment, it would be harder for the brand to integrate these components into a successful brand image, as they would not integrate together towards a common image. Slogans have been used widely in protests dating back hundreds of years, however increased rapidly following

8075-498: The paper closed in 1955 after unsuccessful attempts at a sale following a reporters' strike, and the baseball team decamped for Los Angeles in a realignment of Major League Baseball in 1957. Agitation against Southern slavery was stronger in Brooklyn than in New York, and under Republican leadership, the city was fervent in the Union cause in the Civil War . After the war the Henry Ward Beecher Monument

8170-511: The past two millennia, the name of the ancient town in Holland has been Bracola , Broccke , Brocckede , Broiclede , Brocklandia , Broekclen , Broikelen , Breuckelen, and finally Breukelen . The New Amsterdam settlement of Breuckelen also went through many spelling variations, including Breucklyn , Breuckland , Brucklyn , Broucklyn , Brookland , Brockland , Brocklin , and Brookline/Brook-line . There have been so many variations of

8265-464: The same talking points without any regard to if they have any philosophical or factual basis in reality, advising to state " big lies " in politics. The basis of this simple propaganda effect was used by the Nazi and Soviet regimes as noted in their propaganda posters . In contrast, slogans are oftentimes used in liberal democracies as well as grassroot organisation, in a campaign setting. With

8360-638: The southern part of the county. Toward the end of the 19th century, the City of Brooklyn experienced its final, explosive growth spurt. Park Slope was rapidly urbanized, with its eastern summit soon emerging as the city's third "Gold Coast" district alongside Brooklyn Heights and The Hill; notable residents of the era included American Chicle Company co-founder Thomas Adams Jr. and New York Central Railroad executive Clinton L. Rossiter. East of The Hill, Bedford-Stuyvesant coalesced as an upper middle class enclave for lawyers, shopkeepers, and merchants of German and Irish descent (notably exemplified by John C. Kelley,

8455-537: The southern parts of Brooklyn, primarily concentrated in Sunset Park , Bensonhurst , Gravesend , and Homecrest . Brooklyn is the borough that is home to the highest number of Chinatowns in New York City . The largest concentration is in Sunset Park along 8th Avenue, which has become known for its Chinese culture since the opening of the now-defunct Winley Supermarket in 1986 spurred widespread settlement in

8550-599: The transposing feature of the TransTrem vibrato unit. The rationale for the overall design was the elimination of unnecessary weight, especially the unbalanced headstock, and the use of modern materials, such as graphite, for their advantages over wood. L-series basses came with one or two pick-ups; a high-impedance DiMarzio or two low-impedance EMGs, with the L2 having two EMGs. In 1990, the design would win Ned Steinberger

8645-560: The western portion of Queens County , and the county of New York , which by then already included the Bronx , to form the five boroughs of a united City of New York. Andrew Haswell Green and other progressives said yes, and eventually, they prevailed against the Daily Eagle and other conservative forces. In 1894, residents of Brooklyn and the other counties voted by a slight majority to merge, effective in 1898. Kings County retained its status as one of New York State's counties, but

8740-421: The world, Brooklyn has evolved a globally cosmopolitan ambiance of its own, demonstrating a robust and growing demographic and cultural diversity with respect to metrics including nationality, religion, race, and domiciliary partnership . In 2010, 51.6% of the population was counted as members of religious congregations. In 2014, there were 914 religious organizations in Brooklyn, the 10th most of all counties in

8835-487: Was and still is proud of this dichotomy and one of their slogans was "We don't make 'em like they used to." Another innovation created by Ned Steinberger for some of these instruments was the TransTrem , a patented (now long lapsed) transposing vibrato assembly that proportionally adjusted the string tensions to enable immediate accurate retuning of the instrument with the transposing vibrato lever. The TransTrem provided

8930-440: Was built downtown to honor a famous local abolitionist . A great victory arch was built at what was then the south end of town to celebrate the armed forces; this place is now called Grand Army Plaza . The number of people living in Brooklyn grew rapidly early in the 19th century. There were 4,402 by 1810, 7,175 in 1820 and 15,396 by 1830. The city's population was 25,000 in 1834, but the police department comprised only 12 men on

9025-409: Was eliminated, the tuning hardware instead installed on a tailpiece mounted to the face of the guitar body. The tuners utilized a finer than normal 18:1 gear ratio, with 40 threads per inch , which gave slower but more precise adjustment and helped reduce string slippage. Depending on the tailpiece, calibrated or uncalibrated double-ball end strings were used, with the former required in order to use

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