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Sunset (magazine)

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Sunset is a lifestyle magazine in the United States . Sunset focuses on homes, cooking , gardening , and travel , with a focus almost exclusively on the Western United States . The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent , a private equity firm led by investor Michael Reinstein . Regent formed the publisher Archetype in 2019 for its media holdings.

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86-578: Sunset began in 1898 as a promotional magazine for the Southern Pacific Railroad , designed to combat the negative " Wild West " stereotypes about California . The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operation—from Los Angeles —as part of the national Amtrak system). Sunset Magazine

172-479: A $ 100,000 contract, agreeing to deliver 100 pictures (at $ 1000 each) during the next four years. From 1904 to 1910, Parrish was under exclusive contract to Collier's , which published his famed Arabian Nights paintings in 1906-07. When Norman Hapgood became editor of Collier's in 1903, he attracted many leading writers. In May 1906, he commissioned Jack London to cover the San Francisco earthquake ,

258-514: A Week , then renamed in 1895 as Collier's Weekly: An Illustrated Journal , shortened in 1905 to Collier's: The National Weekly and eventually to simply Collier's . The magazine ceased publication with the issue dated the week ending January 4, 1957, although a brief, failed attempt was made to revive the Collier's name with a new magazine in 2012. As a result of Peter Collier's pioneering investigative journalism , Collier's established

344-557: A ban on DDT . Southern Pacific Railroad The Southern Pacific ( reporting mark SP ) (or Espee from the railroad initials) was an American Class I railroad network that existed from 1865 to 1996 and operated largely in the Western United States . The system was operated by various companies under the names Southern Pacific Railroad , Southern Pacific Company and Southern Pacific Transportation Company . The original Southern Pacific began in 1865 as

430-465: A brand new EMD SD70ACe locomotive, Union Pacific 1996 , as part of a new heritage program. It was the final unit in UP's Heritage Series of locomotives, and was painted in a color scheme inspired by the "Daylight" and "Black Widow" schemes. Collier%27s Magazine Collier's was an American general interest magazine founded in 1888 by Peter Fenelon Collier . It was launched as Collier's Once

516-619: A check for his work. The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in Mountain View . In March 2020, with the magazine struggling financially due to loss of advertising revenue during

602-409: A circulation of 2,846,052 when Walter Davenport took over as editor in 1946, but the magazine began to lose readers during the post-World War II years. Collier's published a regular men's fashion feature contributed by Esquire co-founder Henry L. Jackson and also published long-awaited images from the 200-inch (5.08 m) Hale Telescope 's first light in 1949. In the early 1950s, Collier's ran

688-533: A disagreement with Kenedy, so Collier left to start his own subscription service. P. F. Collier & Son began in 1875, expanding into the largest subscription house in America with sales of 30 million books during the 1900–1910 decade. With the issue dated April 28, 1888, Collier's Once a Week was launched as a magazine of "fiction, fact, sensation, wit, humor, news". It was sold with the biweekly Collier's Library of novels and popular books at bargain rates and as

774-458: A global private equity firm led by Beverly Hills based investor Michael Reinstein . Sale price of the magazine, including both its assets and liabilities, was estimated at $ 12 million — a fraction of the publication's value during its heyday. After sale of the magazine to Regent, Sunset launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously. The publication has suffered

860-400: A groundbreaking series of science-based articles speculating on space flight, Man Will Conquer Space Soon! , which prompted the general public to seriously consider the possibility of a trip to the moon, with the percentage of Americans who believed a crewed lunar trip could happen within 50 years changing from 15% to 38% by 1955. In 1951, an entire issue described the events and outcome of

946-654: A hypothetical war between the United States and the Soviet Union, entitled Preview of the War We Do Not Want . Collier's changed from a weekly to a biweekly in August 1953, but it continued to lose money. In 1954, John O'Hara became a columnist with his "Appointment with O'Hara" column. The magazine ceased publication with the issue for the week ending January 4, 1957. Princess Grace of Monaco

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1032-672: A land holding company. The last incarnation of the Southern Pacific, the Southern Pacific Transportation Company, was founded in 1969 and assumed control of the Southern Pacific system. The Southern Pacific Transportation Company was acquired in 1996 by the Union Pacific Corporation and merged with their Union Pacific Railroad . The Southern Pacific legacy founded hospitals in San Francisco , Tucson , and Houston . In

1118-522: A lawsuit against Postum Cereal Company and was awarded $ 50,000 in damages, but in 1912 an appeals court then handed down a majority decision that Postum deserved a new trial. The Postum Company believed that Collier's weekly used magazine coverage to attack their company's products in retaliation for not advertising in Collier's after Collier's wrote against a Grape-Nuts 's claim that it was an "A Food for Brain and Nerves." Postum then bought advertising pages in major newspapers in retaliation. The magazine

1204-529: A leading exponent of the halftone news picture. To fully exploit the new technology, Collier recruited James H. Hare , one of the pioneers of photojournalism. Collier's only son, Robert J. Collier , became a full partner in 1898. By 1904, the magazine was known as Collier's: The National Weekly . Peter Collier died in 1909. When Robert Collier died in 1918, he left a will that turned the magazine over to three of his friends, Samuel Dunn, Harry Payne Whitney and Francis Patrick Garvan . Robert J. Collier won

1290-548: A loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $ 4 million posted on nearly $ 28 million in gross revenue. A cash-flow crisis resulted, with several freelance writers complaining in the Summer of 2017 that payment for published material had been delayed, with one particularly vocal writer noting that he had been forced to wait more than four months after invoicing to receive

1376-491: A mainstay of the magazine during his 13-year association with it. Kate Osann's Tizzy cartoons first appeared in Collier's . The redheaded Tizzy was a teenage American girl who wore horn-rimmed glasses with triangular lenses. Tizzy was syndicated by NEA after Collier's folded. The cartoons were in color in Collier's but black-and-white in syndication and paperback reprints. After World War II , Harry Devlin became

1462-510: A new motto: "The Magazine of Western Living." At the end of World War II, Sunset presented a series featuring innovative plans for homes to be built once the war was won, by architects including Portland's Pietro Belluschi and Los Angeles's Harwell Hamilton Harris . When Lane took over the magazine, the population of the West was booming. A few years later, the end of World War II brought an explosion of newcomers. Drawing on his experience from

1548-473: A passenger train and send scores and hundreds to instant death. There are many Southern Pacific locomotives still in revenue service with railroads such as the Union Pacific Railroad , and many older and special locomotives have been donated to parks and museums, or continue operating on scenic or tourist railroads. Most of the engines now in use with Union Pacific have been "patched", where

1634-456: A report accompanied by 16 pages of pictures. Under Hapgood's guidance, Collier's began publishing the work of investigative journalists such as Samuel Hopkins Adams , Ray Stannard Baker , C. P. Connolly and Ida Tarbell . Hapgood's approach had great impact, resulting in such changes as the reform of the child labor laws , slum clearance and women's suffrage . In April 1905, an article by Upton Sinclair , "Is Chicago Meat Clean?", persuaded

1720-504: A reputation as a proponent of social reform. After lawsuits by several companies against Collier's ended in failure, other magazines joined in what Theodore Roosevelt described as " muckraking  journalism." Founded by Nathan S. Collier, a descendant of Peter Collier, the Collier Prize for State Government Accountability was created in 2019. The annual US$ 25,000 prize is one of the largest American journalism prizes , and it

1806-406: A stand-alone priced at seven cents. By 1892, with a circulation climbing past the 250,000 mark, Collier's Once a Week was one of the best selling magazines in the United States. The name was changed to Collier's Weekly: An Illustrated Journal in 1895 or the longer title Collier's Weekly: An Illustrated Journal of Art, Literature & Current Events . With an emphasis on news, the magazine became

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1892-632: A successful series of how-to home improvement and gardening books, which are still published today . Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. One story featured newly minted aviation cadets at the Santa Ana Army Air Base . Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000 m) test plot near UC Berkeley so that they could give their own advice. In 1943, Sunset devised

1978-495: A train, also highlighted travel by rail. Most of these early stories were penned by Paul Shoup , who later abandoned fiction to become president of the Southern Pacific. On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. The May 1906 edition was a six-page emergency issue, in stark contrast to the 214-page April 1906 edition. The issue opened with a dire communiqué from E. H. Harriman , president of

2064-680: Is an experimental showcase house, opened on September 8, 2006, in Alamo, California . It is a collaboration between Sunset and Popular Science . It is part of the "Idea House" program, originally launched in 1998. Sunset' s commentary has contributed to the debate on natural features including the Mojave Desert , the Tongass National Forest and the western U.S. National Parks. Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding

2150-760: Is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s).. When Katie Tamony took over as editor-in-chief in 2001, she collaborated with new creative director Mia Daminato (former creative director for Australian-based Federal Publishing Company's Magazine Group) to create a new, more modern design. The Menlo Park campus at 80 Willow Road was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $ 75 million. In June 2015, Sunset announced it would be moving its headquarters to Jack London Square ( Oakland, California ). The new offices opened in December 2015, and

2236-528: Is the season when all the little toes are going not to market, but to have a pedicure". Eventually, a meatier magazine emerged. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house . Travel and garden coverage grew similarly focused and specific. In 1932, Sunset

2322-597: The COVID-19 pandemic , the company put most of its employees on unpaid leave. During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue. Since 1957, Sunset ' s Western Home Awards program, cosponsored by the American Institute of Architects, has introduced readers to works by Richard Neutra , Charles Moore , Frank Gehry , and Calvin C. Straub , among other notables. The "House of Innovation"

2408-689: The Constitution of the United States . The Southern Pacific Railroad was replaced by the Southern Pacific Company and assumed the railroad operations of the Southern Pacific Railroad. In 1929, Southern Pacific/Texas and New Orleans operated 13,848 route-miles not including Cotton Belt, whose purchase of the Golden State Route circa 1980 nearly doubled its size to 3,085 miles (4,965 km), bringing total SP/SSW mileage to around 13,508 miles (21,739 km). The T&NO

2494-535: The St. Louis Southwestern Railway (Cotton Belt, reporting marks SSW), El Paso and Southwestern Railroad , the Northwestern Pacific Railroad at 328 miles (528 km), the 1,331-mile (2,142 km) Southern Pacific Railroad of Mexico , and a variety of 3 ft ( 914 mm ) narrow-gauge routes. The SP was known for its mammoth back shops at Sacramento, California , which was one of

2580-460: The 'Bracers'," that is, of those concoctions which are advertised and sold as medicines, but which in reality are practically cocktails. Since these articles on patent medicine frauds were announced in Collier's some time ago, most of the makers of alcoholic and opiated medicines have been running to cover, and even the Government has been awakened to a sense of responsibility. A few weeks ago

2666-614: The 1920s, the magazine became unprofitable, as it grew thinner and its circulation dwindled. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens , purchased Sunset , and changed the format to its current Western lifestyle emphasis. The magazine became focused toward a female audience. The Lane family would own Sunset for the next 62 years. During the Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1935's "Little Toes, What Now?", which began "This

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2752-413: The 1970s, it also founded a telecommunications network with a state-of-the-art microwave and fiber optic backbone. This telecommunications network became part of Sprint , a company whose name came from the acronym for Southern Pacific Railroad Internal Networking Telephony. The original Southern Pacific Railroad was founded in San Francisco in 1865, by a group of businessmen led by Timothy Phelps with

2838-536: The Commissioner of Internal Revenue issued an order to his Collectors, ordering them to exact a special tax from the manufacturer of every compound composed of distilled spirits, "even though drugs have been added thereto." The list of "tonics," "blood purifiers" and "cures" that will come under this head has not yet been published by the Treasury Department, but it is bound to include a good many of

2924-533: The Denver and Rio Grande Western Railroad to the Southern Pacific Transportation Company, allowing the combined Rio Grande Industries railroad system to use the Southern Pacific name due to its brand recognition in the railroad industry and with customers of both the Southern Pacific Transportation Company and the Denver and Rio Grande Western Railroad. A long time Southern Pacific subsidiary, the St. Louis Southwestern Railway

3010-562: The East Coast-serving Better Homes and Gardens , he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. For its first five decades, Sunset was headquartered in various downtown San Francisco office buildings. In 1951, the headquarters was moved to Menlo Park, California , a suburb located 25 miles (40 km) south of San Francisco. The 9-acre (36,000 m) parcel

3096-463: The League of Nations. Fiction and poetry became more ambitious, featuring authors such as Jack London , Dashiell Hammett , Mary Austin , and evangelist Aimee Semple McPherson . Sunset cover art in its early years was of high quality, with the early 20th century being the golden age of magazine illustration. Contributors of cover art included Will James , Maynard Dixon , and Cornelia Barns . In

3182-504: The SP logo on the front is replaced by a Union Pacific shield, and new numbers are applied over the old numbers with a Union Pacific sticker, however some engines remain in Southern Pacific "bloody nose" paint. Over the past couple years, most of the patched units were repainted into the full Union Pacific scheme and as of January 2019, less than ten units remain in their old paint. Among the more notable equipment is: On August 19, 2006, UP unveiled

3268-577: The SP shops there, new shops and yards were built six miles south of the city at Bayshore. The Alhambra Shops in Los Angeles consisted of 10 buildings and employed 1,500 but declined in importance when the Taylor Yard was built in 1930. The SP was the defendant in the landmark 1886 United States Supreme Court case Santa Clara County v. Southern Pacific Railroad , which is often interpreted as having established certain corporate rights under

3354-476: The Senate to pass the 1906 Meat Inspection Act . Starting October 7, 1905, Adams startled readers with " The Great American Fraud ", an 11-part Collier's series. Analyzing the contents of popular patent medicines , Adams pointed out that the companies producing these medicines were making false claims about their products and some were health hazards. Hapgood launched the series with the following editorial: In

3440-563: The Southern Pacific Transportation Company to be taken over by the Union Pacific Corporation ; the parent Southern Pacific Rail Corporation (formerly Rio Grande Industries), the Denver and Rio Grande Western Railroad, the St. Louis Southwestern Railway and the SPCSL Corporation were also taken over by the Union Pacific Corporation. The Union Pacific Corporation merged the Denver and Rio Grande Western Railroad,

3526-588: The Southern Pacific system was a major railroad system incorporating many smaller companies, such as the Texas and New Orleans Railroad and Morgan's Louisiana and Texas Railroad . It extended from New Orleans through Texas to El Paso , across New Mexico and through Tucson , to Los Angeles , through most of California , including San Francisco and Sacramento . Central Pacific lines extended east across Nevada to Ogden, Utah , and reached north through Oregon to Portland . Other subsidiaries eventually included

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3612-593: The Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". Next came a message from Sunset ' s publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May.… The priceless stock of drawing, photographs and engravings

3698-490: The St. Louis Southwestern Railway and the SPCSL Corporation into their Union Pacific Railroad but did not merge the Southern Pacific Transportation Company into the Union Pacific Railroad. Instead, the Union Pacific Corporation merged the Union Pacific Railroad into the Southern Pacific Transportation Company on February 1, 1998; the Southern Pacific Transportation Company became the surviving railroad and at

3784-602: The Sunset Gardens, were designed by the landscape artist Thomas Church . For a while, Sunset referred to the Menlo Park headquarters as the Laboratory of Western Living. Its test kitchen processes thousands of recipes a year. It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. Roughly 50% of Sunset ' s garden photography

3870-465: The Sunset Limited. Well known were the Southern Pacific's unique " cab-forward " steam locomotives. These were 4-8-8-2 , 2-8-8-2 , and 4-6-6-2 (rebuilt from 2-6-6-2 ) locomotives set up to run in reverse, with the tender attached to the smokebox end of the locomotive. Southern Pacific had a number of snow sheds in mountain terrain, and locomotive crews nearly asphyxiated from smoke in

3956-529: The West. The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post . The new owners sought to "make the magazine a vehicle of Western thought and to steer the magazine into a national market," according to Stanford University librarian Tomas Jaehn. Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing

4042-556: The aim of building a rail connection between San Francisco and San Diego, California . The company was purchased in September 1868 by a group of businessmen known as the Big Four : Charles Crocker , Leland Stanford , Mark Hopkins, Jr. and C. P. Huntington . The Big Four had, in 1861, created the Central Pacific Railroad (CPRR) It later acquired the Central Pacific Railroad in 1885 through leasing. By 1900,

4128-413: The beverages which, up to the present time, have been soothing the consciences while stimulating the palates of the temperance folk. The next official move will doubtless be against the opium-sellers; but these have likewise taken fright, and several of the most notorious "consumption cures" no longer include opium or hasheesh in their concoction. "The Great American Fraud" had a powerful impact and led to

4214-1080: The book Day of the Triffids by John Wyndham also appeared. Leading illustrators contributed to the covers of Collier's . They included C. C. Beall , W.T. Benda , Chesley Bonestell , Charles R. Chickering , Howard Chandler Christy , Arthur Crouch, Harrison Fisher , James Montgomery Flagg , Alan Foster, Charles Dana Gibson , Vernon Grant , Emil Hering, Earl Oliver Hurst, Alonzo Myron Kimball , Percy Leason, Frank X. Leyendecker , J. C. Leyendecker , Paul Martin , John Alan Maxwell , Ronald McLeod, John Cullen Murphy , Maxfield Parrish , Edward Penfield , Robert O. Reed, Frederic Remington , Anthony Saris, John Sloan , Jessie Willcox Smith , Frederic Dorr Steele , Emmett Watson , Jon Whitcomb and Lawson Wood. Other top illustrators contributed prolifically to their short stories. They included Harold Mathews Brett , Richard V. Culter , Robert Fawcett , Denver Gillen and Quentin Reynolds . In 1903, Gibson signed

4300-556: The cab. After a number of engineers began running their engines in reverse (pushing the tender), Southern Pacific asked Baldwin Locomotive Works to produce cab-forward designs. No other North American railroad ordered cab-forward locomotives. Narrow Gauge Locomotives Until May 1, 1971 (when Amtrak took over long-distance passenger operations in the United States), the Southern Pacific at various times operated

4386-981: The circulation. Winston Churchill , who wrote an account of the First World War , was a regular contributor during the 1930s, but his series of articles ended in 1939 when he became a minister in the British government. Carl Fick was a Collier's staff writer prior to World War II. The magazine's roster of top cartoonists included Charles Addams , Carl Anderson , Stan and Jan Berenstain , Sam Berman , Sam Cobean , Jack Cole , A. B. Frost , Ralph Fuller , Dave Gerard , Vernon Grant , Jay Irving , Crockett Johnson , E. W. Kemble , Hank Ketcham , George Lichty , David Low , Bill Mauldin , Virgil Partch , Mischa Richter , William Steig , Charles Henry "Bill" Sykes , Richard Taylor, Gluyas Williams , Gahan Wilson and Rowland B. Wilson . Irving's association with Collier's began in 1932, and his "Collier's Cops" became

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4472-566: The creation of The Collier Hour , broadcast 1927–32 on the NBC Blue Network . It was radio's first major dramatic anthology series, adapting stories and serials from Collier's . The hour-long program initially aired on the Wednesday before weekly publication, but switched to Sundays to avoid spoilers with stories that appeared simultaneously in the magazine. In 1929 the program began to incorporate music, news, sports and comedy with

4558-492: The dramatic content of the show. At the outbreak of World War II in 1941 with William L. Chenery as editor, Collier's readership reached 2.5 million. In the October 14, 1944, issue, the magazine published one of the first articles about concentration camps. It was Jan Karski 's "Polish Death Camp," a harrowing account of his visit to Belzec . The now problematic title is explored in "Polish death camp controversy" , under

4644-491: The editor, writer, photographer, and aviator associated with a story entitled " Can the Panama Canal be destroyed from the air? " citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published. The publishers announced their ambitions in the December 1914 issue. Among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover

4730-483: The few in the country equipped to design and build locomotives on a large scale. Sacramento was among the top ten largest shops in the US, occupying 200 acres of land with dozens of buildings and an average employment of 3,000, peaking at 7,000 during World War II. Other major shop sites were located at Ogden, Utah ; Houston, Texas ; and Algiers, New Orleans . After the 1906 earthquake destroyed much of San Francisco, including

4816-495: The first Pure Food and Drug Act (1906). The entire series was reprinted by the American Medical Association in a book, The Great American Fraud , which sold 500,000 copies at 50 cents each. Hapgood had a huge influence on public opinion, and between 1909 and 1912, he succeeded in doubling the circulation of Collier's from a half million to a million. When he moved on to Harper's Weekly in 1912, he

4902-429: The following named passenger trains . Trains with names in italicized bold text still operate under Amtrak: The man or men who committed this horrible deed near Glendale may not be anarchists, technically speaking. But if they are sane men, moved by motive, they are such stuff as anarchists are made of. If the typical anarchist conceived that a railroad corporation should be terrorized, he would not scruple to wreck

4988-573: The heading "Use and Reactions". Karski's book Story of a Secret State , which included the Collier's excerpt, was published later that year by Houghton Mifflin . It became a Book of the Month Club selection, and bestseller with 400,000 copies sold in 1944-45. The Collier's selection was reprinted in Robert H. Abzug's America Views the Holocaust: 1933-1945 (Palgrave, 1999). Collier's had

5074-735: The impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the Panama–Pacific International Exposition ; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography. By 1914, Sunset had begun to publish original articles, stories and poetry focusing on

5160-401: The late 1920s, Collier's sometimes simultaneously ran two ten-part novels, and non-fiction was also serialized. Between 1913 and 1949, Sax Rohmer 's Fu Manchu serials, illustrated by Joseph Clement Coll and others, were hugely popular. The first three Fu Manchu novels by Rohmer were actually compilations of 29 short stories that Rohmer wrote for Collier's . The Mask of Fu Manchu , which

5246-577: The locomotive's smokebox silver (almost white in appearance), with graphite colored sides, for visibility. Some passenger steam locomotives bore the Daylight scheme, named after the trains they hauled, most of which had the word Daylight in the train name. The most famous "Daylight" locomotives were the GS-4 steam locomotives . The most famous Daylight-hauled trains were the Coast Daylight and

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5332-513: The magazine as something of their parents' era. Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple , presented Sunset with competition. The magazine remained highly profitable, however, generating $ 28 million profit for Time Warner in 2000 on gross revenues of $ 78 million. In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation , best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset

5418-403: The magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby Sonoma County, California . The magazine's extensive archival collection, including numerous original photographs and administrative papers, would not be brought to the new Oakland location, and was acquired by Stanford University . On November 30, 2017 Time Inc. sold Sunset to Regent, L.P.

5504-464: The millionth cartoon submitted to me since I became humor editor here. I wish it could have been fresh and original. Instead, it showed several ostriches with their heads buried in the sand. Two others stood nearby. Said one to the other: "Where is everybody?" Joseph Barbera , before he found fame in animation, had several cartoons published in Collier's in the late 1920s and early 1930s. The circulation battle with The Saturday Evening Post led to

5590-474: The present number we print the first article in "The Great American Fraud" series, which is to describe thoroughly the ways and methods, as well as the evils and dangers, of the patent medicine business. This article is but the opening gun of the campaign, and is largely introductory in character, but it will give the reader a good idea of what is to come when Mr. Adams gets down to peculiarities. The next article, to appear two weeks hence, will treat of " Peruna and

5676-671: The property occupied by the Collier plant, and "excessive postage involved in mailing from a seaboard city under wartime postal rates. After 1924, printing of the magazine was done at the Crowell-Collier printing plant on West High Street in Springfield , Ohio. The factory complex, much of which is no longer standing (finally razed in 2020), was built between 1899 and 1946, and incorporated seven buildings that together had more than 846,000 square feet (78,600 m )—20 acres (81,000 m )—of floor space. Collier's popularized

5762-529: The pruning of branch lines. On October 13, 1988, the Southern Pacific Transportation Company (including its subsidiary, St. Louis Southwestern Railway) was taken over by Rio Grande Industries , the parent company that controlled the Denver and Rio Grande Western Railroad (reporting marks D&RGW). Rio Grande Industries did not merge the Southern Pacific Transportation Company and the Denver and Rio Grande Western Railroad together, but transferred direct ownership of

5848-402: The publication of the 558-page A Cavalcade of Collier's , edited by Kenneth McArdle (Barnes, 1959). Cornelius Ryan 's 1957 book One Minute to Ditch! , about the successful ocean ditching of a Pan American Boeing 377 Stratocruiser, was an expansion of his Collier's article on December 21, 1956. Ryan was an associate editor of the magazine during the mid-1950s, and the novelist Lonnie Coleman

5934-585: The rebuilt city. Southern Pacific purchased the Portland -based Pacific Monthly in 1912, and merged it with Sunset , to form Sunset: The Pacific Monthly . By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co., a group of employees who wished to continue the focus on the American West, but less corporate influence. The Theodore Roosevelt administration indicted

6020-402: The same time the Union Pacific Corporation renamed the Southern Pacific Transportation Company to Union Pacific Railroad. Thus, the Southern Pacific Transportation Company became, and is still operating as, the current incarnation of the Union Pacific Railroad. Like most railroads, the SP painted most of its steam locomotives black during the 20th century, but after 1945 SP painted the front of

6106-701: The short-short story which was often planned to fit on a single page. Knox Burger was Collier's fiction editor from 1948 to 1951 when he left to edit books for Dell and Fawcett Publications ; he was replaced by Eleanor Stierhem Rawson. The numerous authors who contributed fiction to Collier's included F. Scott Fitzgerald , Ray Bradbury , Eleanor Hoyt Brainerd , Willa Cather , Roald Dahl , Jack Finney , Erle Stanley Gardner , Zane Grey , Ring Lardner , Sinclair Lewis , E. Phillips Oppenheim , J. D. Salinger , Kurt Vonnegut , Louis L'Amour , Albert Payson Terhune and Walter Tevis . Humor writers included Parke Cummings and H. Allen Smith . Serializing novels during

6192-451: The top editorial cartoonist at Collier's , one of the few publications then displaying editorial cartoons in full color. During the 1940s, Gurney Williams was the cartoon editor for Collier's , American Magazine and Woman's Home Companion , paying $ 40 to $ 150 for each cartoon. From a staggering stack of some 2000 submissions each week, Williams made a weekly selection of 30 to 50 cartoons, lamenting: The other day I found myself staring at

6278-480: Was a remnant of a 19th-century estate owned by the Hopkins family . This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Its new headquarters was designed by Cliff May , known for his designs of ranch-style houses, which had been featured in Sunset for two decades. May created a long, low, adobe homestead that surrounded a central courtyard. The central courtyard, or

6364-401: Was adapted into a 1932 film and a 1951 Wally Wood comic book, was first published as a 12-part Collier's serial, running from May 7 to July 23, 1932. The May 7 issue displayed a memorable cover illustration by famed maskmaker Władysław T. Benda , and his mask design for that cover was repeated by many other illustrators in subsequent adaptations and reprints. A 1951 condensed version of

6450-715: Was also marketed under the Southern Pacific name. Along with the addition of the SPCSL Corporation route from Chicago to St. Louis, the former mainline of the Chicago, Missouri and Western Railroad that once belonged to the Alton Railroad , the total length of the D&;RGW/SP/SSW system was 15,959 miles (25,684 km). Rio Grande Industries was later renamed Southern Pacific Rail Corporation . By 1996, years of financial problems had dropped Southern Pacific's mileage to 13,715 miles (22,072 km). The financial problems caused

6536-455: Was burned.… In one day the accumulation and accomplishment of years were swept away". Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to

6622-485: Was due to the difficulty in enforcing the referendum, and people's unwillingness to stay away from alcohol. The new law brought about bribing, thieving, corruption and other ills, which far exceeded their expectations. This new alignment gained favor with the public and helped to rebuild circulation. Writers such as Martha Gellhorn and Ernest Hemingway , who reported on the Spanish Civil War , helped boost

6708-490: Was established to honor Peter Collier's legacy and contributions in the field of investigative reporting. Peter F. Collier (1849–1909) left Ireland for the U.S. at age 17. Although he went to a seminary to become a priest, he instead started work as a salesman for P. J. Kenedy, publisher of books for the Roman Catholic market. When Collier wanted to boost sales by offering books on a subscription plan, it led to

6794-776: Was featured on the cover, pregnant with her first child Caroline . The company also published the Collier's Encyclopedia , Collier Books and the Collier's Year Book . Patricia Fulford edited Over 100 Best Cartoons from Collier's, Ladies Home Journal, Redbook, The American Magazine, Saturday Evening Post, The New Yorker, Argosy, Sport (Checkerbooks, 1949), and Collier's cartoon editor Gurney Williams edited Collier's Kids: Cartoons from Collier's About Your Children , Holt, 1952. Collier's fiction editor Knox Burger chose 19 stories for Collier's Best (Harper & Bros., 1951). He also selected Best Stories from Collier's (William Kimber, 1952). A huge history and collection appeared with

6880-428: Was fully merged into the SP in 1961. In 1969, the Southern Pacific Transportation Company was established and took over the Southern Pacific Company; this Southern Pacific railroad is the last incarnation and was at times called "Southern Pacific Industries", though "Southern Pacific Industries" is not the official name of the company. By the 1980s, route mileage had dropped to 10,423 miles (16,774 km), mainly due to

6966-423: Was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." Poetry featuring railroad themes and a later string of short stories in which characters swapped tall tales, always aboard

7052-474: Was replaced as editor for the next couple years by Robert J. Collier , the son of the founder. Arthur H. Vandenberg , later to become a prominent Senator , had a brief stint as a Collier's editor during the 1900s. H. C. Witwer was a war correspondent in France during World War I. Rob Wagner covered the film industry for Collier's during the 1920s. They reversed their position on prohibition in 1925. This

7138-632: Was sold in 1919 to the Crowell Publishing Company, which in 1939 was renamed as Crowell-Collier Publishing Company . In 1924, Crowell moved the printing operations from New York City to Springfield , Ohio, but kept the editorial and business departments in New York City. Reasons given for moving print operations included conditions imposed by unions in the printing trade, expansion of the Gansevoort Market into

7224-658: Was started to be available onboard and at the station, in order to promote the West. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada . The inaugural issue featured an essay about Yosemite , with photographs by noted geologist Joseph LeConte . There

7310-426: Was taken in this area. Lane Publishing, including Sunset Magazine and books, was sold to Time Warner in 1990, and the company was renamed Sunset Publishing Corporation. A purchase price of $ 225 million for the magazine and its related assets was announced. The first issue of the magazine under Time Warner was published in August 1990. In the 1990s, the franchise began to lose touch with its demographic, who viewed

7396-405: Was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. Sunset eliminated the use of bylines , and articles were increasingly how-to, giving it a voice of authority and efficiency. It was a successful formula: by 1938 the magazine was again profitable. Under Lane's leadership, the company also produced

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