Wattens is a market town of the Innsbruck-Land District in the Austrian state of Tyrol . It is chiefly known as home of the Swarovski crystal glass company.
47-716: Swarovski ( / s w ɒ ˈ r ɒ f s k i / , German: [svaˈrɔfski] ) is an Austrian producer of glass based in Wattens in the Tyrol . It was founded in 1895 by Daniel Swarovski . The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass , jewelry , rhinestone , watches and accessories; Swarovski Optik , which produces optical instruments such as telescopes , telescopic sights for rifles, and binoculars ; and Tyrolit ,
94-449: A $ 60,000 Art Deco -styled dress in the style of Marlene Dietrich 's famous "nude dress", from Berlin-based fashion tech company ElektroCouture to honour her legacy 25 years after her death. It contains 2,000 crystals in addition to 150 LED lights. ElektroCouture owner Lisa Lang said that the dress was inspired by electrical diagrams and correspondence that took place between the actress and fashion designer Jean Louis in 1958. "She wanted
141-498: A 20 year career in the music business, featured more than 2 million Swarovski crystals in their backdrop, gondolas and costumes. The crystals used on the backdrop were later given by them to members of their fan club as a present. Swarovski has worked with Victoria's Secret and their Fashion Show for 15 years. For the 2018 Fashion Show, Victoria's Secret model Elsa Hosk wore a Fantasy Bra featuring over one million dollars' worth of Swarovski crystal. In 2017, Swarovski commissioned
188-401: A crystal-themed museum, the " Swarovski Kristallwelten (Crystal Worlds) " at its original Wattens site (near Innsbruck , Austria). The Crystal Worlds Center is fronted by a grass-covered head, the mouth of which is a fountain. Swarovski work was exhibited at Asia's "Fashion Jewel5ry & Accessories Fair" based on the concept of a single continuous beam of fragmented light travelling through
235-482: A crystal. In 2012, Swarovski collaborated with the London Design Museum to present an exhibition mixing digital technology with crystals. Swarovski's figurines are collectible; its first produced figurine was a stylized mouse. A smaller version of this mouse, now labelled the "replica mouse," is still sold to this day. Swarovski Elements crystals were included in some collectible silver coins issued by
282-426: A different Swarovski crystal. The Canadian mint's 12-coin 2019 zodiac series will feature 20 Swarovski crystals on each coin. In 2014, Tristan da Cunha issued a five crown Christmas coin in which a small Swarovski crystal is set in the guiding star behind a coloured picture of one of the magi. Swarovski launched its first watches collection in 1999. The watches offered by Swarovski are Swiss made. The company runs
329-520: A dress that glows, she wanted to be able to control it herself from the stage and she knew she could have died of an electric stroke had it ever been realized." The dress created by Lang's company was featured in French-German broadcaster Arte 's documentary Das letzte Kleid der Marlene Dietrich ("The Last Dress of Marlene Dietrich"). Swarovski actively collaborates with high-profile fashion designers for numerous Fashion Weeks taking place around
376-456: A following as a street style icon after she was photographed for Scott Schuman 's new blog The Sartorialist . As a creative director, Engelbert has worked on immersive theatre production Queen of the Night at The Diamond Horseshoe as well as a series of campaign videos for Tory Burch From 2016, Engelbert began working with glass producer and jeweller Swarovski as a creative director of
423-641: A holiday home in Tyrol. The company exploited its political connections and stewardship of the regional business association to emerge stronger from the Nazi era. During the war it diversified its production and expanded its business lines, adding abrasives, optical devices, telescopes, binoculars and other product lines during the war and growing from 500 to almost 1,200 employees between the Anschluss and March 1944. "From my party affiliation, I only took advantage of
470-462: A logo. The original edelweiss flower Swarovski logo was replaced by an S.A.L. logo, which was replaced with the swan logo in 1988. Swarovski glass is produced by melting a mixture of quartz sand , soda , potash and other ingredients at high temperatures. Lead, usually used in the form of lead tetroxide , is not used anymore and all Swarovski crystal glass produced since 2012 has been lead-free. To create crystal glass that lets light refract in
517-683: A major driver for Swarovski's brand, growth and success, and the company recognized this by creating an exceptionally large rhinestone dubbed " the Heart of Liberace ". This piece, weighing 115,000 carats (20 kg; 50 lb) was presented to Liberace in 1985. It is now on display as part of the Liberace exhibition at the Hollywood Car Museum in Las Vegas. The crystal has 134 facets, and measures 31 by 23 cm (12.2 by 9 inches). At
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#1732786591765564-534: A manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines. Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018). Swarovski is now run by the fifth generation of family members. It has been announced, however, that for
611-435: A rainbow spectrum, Swarovski coats some of its products with special metallic chemical coatings. For example, Aurora Borealis, or "AB", gives the surface a rainbow appearance. Other coatings are named by the company, including Crystal Transmission, Volcano, Aurum, Shimmer, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X, etc. Swarovski has developed
658-483: A serious and very pro-active manner," board spokesman Markus Langes-Swarovski said in 2018, however the study was not published because, Langes-Swarovski said, "Swarovski is a company that generally tries to keep the owners' personal stories largely out of the public eye because it does nothing for the business." Swarovski produces products such as glass sculptures, miniature , jewellery, rhinestones , watches, home decor and chandeliers . All sculptures are marked with
705-664: A unique technology that preserves the brilliance and brightness of crystals without the use of lead dioxide. The hologram on the back of the package contains the inscription "advanced crystal superior brilliant lead-free". In 2004, Swarovski released Xilion, a copyrighted cut designed to optimize the brilliance of Roses (components with flat backs) and Chatons (diamond cut). The Swarovski Group includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Swarovski Gemstones (synthetic and natural gemstones ); and Swarovski Optik ( optical instruments such as binoculars and rifle scopes). Since 2006,
752-533: Is dominated by the winter season, a long, bitterly cold period with short, clear days, relatively little precipitation mostly in the form of snow, and low humidity. The Köppen Climate Classification subtype for this climate is Dfc (Continental subarctic climate). Giovanna Battaglia Engelbert Giovanna Battaglia Engelbert (born Giovanna Battaglia on 26 September 1979) is the Global Creative Director of Swarovski Group . Engelbert
799-834: Is the predecessor of the Wattenspapier factory, one of the leading manufacturers of rolling paper , since 1980 owned by the Finnish Delfort Group. 97% of the tobacco paper is exported to over 90 countries. Wattens is the birthplace of the Marianist priest Jakob Gapp (1897–1943). Openly rejecting the Austrian Anschluss to Nazi Germany in 1938, Gapp fled to France and upon the French defeat in 1940 to Valencia in Spain , where he preached against
846-843: The Inn River into the Wattental side valley, leading to the Wattentaler Lizum head within the Tux Alps range. It has access to the Inn Valley Autobahn (A 12) and is served by ÖBB trains at Fritzens -Wattens station on the Lower Inn Valley Railway line. Archaeological settlement traces date back to the La Tène era; the name Wattens was first mentioned as Vuattanes in a 930 deed, when
893-563: The NSDAP ." Alfred Swarovski praised Hitler at business gatherings and took actions as a regional business leader to ensure that "Tyrolean industry could be integrated as smoothly as possible into the enormous gears of the economy of Greater Germany and into the National Socialist economic order." He sent "grateful loyalty greetings" to Adolf Hitler on his 49th birthday and arranged a donation of 100,000 shillings for Hitler to establish
940-536: The Royal Canadian Mint has issued collectors' coins with Swarovski crystal components. The 2006 crystal snowflake coin was gold (face value $ 300), with the reverse having six lens-shaped iridescent crystals on a snowflake. Subsequent years' crystal snowflake coins have been $ 20 silver coins featuring different coloured crystals . In 2018, the Canadian mint issued 12 different birthstone coins, each with
987-406: The Royal Canadian Mint in 2009. In November 2014, Victoria's Secret revealed a redesign of its Heavenly Luxe perfume bottle with Swarovski crystals. Swarovski's Communications and Branding Business has successfully placed Swarovski crystal in a number of films, theatre productions and fashion shows over the last hundred years. Swarovski crystal has been featured in the following films: All
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#17327865917651034-663: The Austrian company to be released in her new, expanded role, named Collection One , was launched in February 2021; Engelbert described it as having been inspired by both her personal style and archival designs by Swarovski founder Daniel Swarovski . Her second collection, Collection II , was released in September of the same year drawing on the Austrian Arts and Crafts movement . In 2016, she married Oscar Engelbert,
1081-429: The Global Creative Director of Swarovski Group, the first so-named person in the company's 125-year history. Her influence throughout the company broadened, she would oversee a changed brand identity and the relaunch of 27 separate Swarovski boutiques globally. Engelbert has also tapped Swarovski scion, Marina Raphael , to design and develop the company's first handbag line. The first of Engelbert's own collections for
1128-535: The Tyrolean town of Wattens held a torchlight procession that ended with chants of "Sieg Heil" and "Heil Hitler." The majority of the participants, police determined, were Swarovski plant employees, among them Swarovski family heirs Alfred, Wilhelm and Friedrich. In its report to the state police on 14 February 1947, the Innsbruck district administrator called company head Alfred Swarovski "an enthusiastic member of
1175-556: The United States' jewelry market. Remaining a family-run business, Swarovski appointed Robert Buchbauer, the great-great-grandson of company founder Daniel Swarovski, as its new CEO in April 2020 with Mathias Margreiter serving as the company's CFO . Buchbauer had previously served as chairman of the company's executive board and as head of its consumer goods division, positions he retained after being appointed as CEO. Reported at
1222-721: The area was part of the German stem duchy of Bavaria . The region was held by the Counts of Tyrol from the 12th century onwards and acquired by the Austrian House of Habsburg in 1363. In 1559 a paper mill was established at Wattens, the first in the Austrian lands. The local economy was further promoted, when in 1895 Daniel Swarovski (1862–1956), a glass cutter from Jiřetín pod Bukovou in Bohemia , settled here to start
1269-439: The art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass . In 1895, Swarovski, financier Armand Kosmann, and Franz Weis founded the Swarovski company, originally known as A. Kosmann, D. Swarovski & Co. and shortened to KS & Co. The company established a crystal-cutting factory in Wattens , Tyrol ( Austria ), to take advantage of local hydroelectricity for
1316-524: The brand's ongoing #BrillianceforAll campaign. In 2019, Swarovski partnered with Dior for its exhibition at the Victoria and Albert Museum , featuring archival designer pieces emblazoned with Swarovski crystal. Wattens Wattens is located in the Lower Inn Valley of North Tyrol , about 13 km (8 miles) east of Innsbruck . The municipal area stretches from the southern shore of
1363-429: The company in February 2021 with a second collection released in September of the same year; both drew on archival references to designs that founder Daniel Swarovski had created for the company. Expanding the company's retail offering, Engelbert also hired Swarovski-family member Marina Raphael to design and develop its first handbag line, to be released under the company's Atelier Swarovski marque. Further shake-ups to
1410-564: The company's B2B division. In this same period, Engelbert also launched two book titles for the company, the first, the Swarovski Book of Dreams Vol I , in September 2018 with a second volume of the title published in February 2019. She had similarly authored a book focussed on her work within the fashion industry, 2017's Gio_graphy: Fun in The Wild World of Fashion . In 2020, Engelbert would be further promoted and named as
1457-440: The company's management would follow in late 2021; less than 18 months into their roles, Robert Buchbauer and Mathias Margreiter were announced to be stepping down from their CEO and CFO positions. Shareholder disputes over restructuring plans for the company were cited as the cause of the change. In October 2021, Michele Molon was appointed as the company's interim CEO with Frederik Westring announced as its CFO. The change would mark
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1504-411: The energy-intensive grinding processes Daniel Swarovski had patented. This factory was home to the first crystal-cutting machines that revolutionized the jewelry business by creating a method for the mass production of crystals. Swarovski's vision was to make "a diamond for everyone" by making crystals affordable. In 1899, it first used the edelweiss flower in its logo and expanded to France, where it
1551-484: The executive changes, the company also closed 750 retail stores, laid off some 6,000 employees, and promoted its B2B creative director Giovanna Battaglia Engelbert to serve as the Global Creative Director of Swarovski Group, the first so-named person in the company's 125-year history. Tasked with the full creative direction of Swarovski and with the responsibility to "re-imagine [its] product portfolio across all divisions", Engelbert released her first retail collection for
1598-639: The fact that it was possible for me as a party member to initiate the negotiations necessary for maintaining the company and to bring it to a successful conclusion with the responsible economic agencies of the Reich." Alfred Swarovski told the Innsbruck People's Court after the war. In 1994, historian Horst Schreiber wrote about Swarovski's past but was not granted access to company archives. The contemporary Swarovski company commissioned historian Dieter Stiefel as "a step towards dealing with our history in
1645-495: The first time in the company's key history, senior management positions will come to be filled by non-family members during the course of 2022. Daniel Swarovski was born in northern Bohemia (now the Czech Republic ), 20 km (12 miles) from the current border with Poland. His father was a glass cutter and owned a small glass factory. It was there that the young Swarovski served an apprenticeship , becoming skilled in
1692-436: The first time that Swarovski would be led by a non-family member, with Italian-born Molon long having worked at the company but unrelated to founder Daniel Swarovski. Members of the Swarovski family were early, active and enthusiastic champions of Nazism, and at least six of its members maintained membership in the illegal party prior to Austria's annexation to Nazi Germany on 12 March 1938. Three weeks earlier, 500 marchers in
1739-594: The jewelry from Gentlemen Prefer Blondes starring Marilyn Monroe were Swarovski crystal. Additionally, the tiara worn by Audrey Hepburn in Breakfast at Tiffany's was adorned in Swarovski crystal. The West End theatre production of Follies featured over 600,000 Swarovski crystals, while the West End musical production of Aladdin used over 2 million Swarovski crystals. The 2018 production of Dreamgirls incorporated one million Swarovski crystals into
1786-691: The life of Daniel Swarovski and a large collection of crystals including works by notable artists like Brian Eno and Niki de Saint Phalle . It is today one of the major tourist destinations in Austria, attracting visitors from all over the world. Other museums are the typewriter museum and the Museum Wattens, dedicated to the history of Swarovski, the paper mill and excavations ( Prehistory , Classical antiquity ) in Wattens, as well as in neighbouring Volders and Fritzens. The historic paper mill
1833-621: The persecution of Catholic resistance fighters by the Nazi authorities. In November 1942 he was captured by Gestapo agents in German-occupied France and deported to Berlin . At trial of the People's Court led by President Roland Freisler , he was sentenced to death and was executed at Plötzensee Prison . A Christian martyr of the Catholic Church, Gapp was beatified by Pope John Paul II in 1996. Climate type
1880-489: The production of crystal jewelry. Wattens received market rights in 1895. The Swarovski company is Wattens' main employer. In 1995, it celebrated its one-hundred-years jubilee by the establishment of the Swarovski Kristallwelten museum. André Heller designed several cabinets of curiosities modelled on the historic chambers of Ambras Castle . The museum features the history of crystal manufacturing,
1927-552: The production, adorning 275 costumes and three crystal curtains. The American singer Madonna wore a Swarovski crystal dress in her Rebel Heart Tour while performing her song Music . Rihanna also wore an entire Swarovski crystal dress in her appearance at the American Grammys. Michael Jackson's crystal glove, which sold for $ 192,000 at auction in 2010, was also made of Swarovski crystal. Japanese group Arashi 's 2018-2019 concert tour 5x20, with which they celebrated
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1974-455: The time as a major company shake-up, the change would see the founder's great-great-granddaughter, Nadja Swarovski , lose her roles managing the company's communications strategy along with its fine jewelry label Atelier Swarovski ; she had previously become the first female member of the Swarovski executive board in 2012, a role she retained along with responsibility for the company's sustainability efforts and its charitable foundation. Alongside
2021-740: The time, the crystal was valued at $ 50,000 (equivalent to $ 146,000 in 2024). Since 2004, Swarovski has provided the 2.7-meter-diameter (9 ft), 250-kilogram (550 lb) star or snowflake that tops the Rockefeller Center Christmas Tree in New York City. Smaller versions of this are sold as Annual Edition ornaments. Swarovski owned the Austrian football club FC Swarovski Tirol from 1986 to 1992. In 2018, celebrity chef Nadiya Hussain , TV personality Katie Piper , and CoppaFeel founder Kris Hallenga, were announced as Swarovski's latest ambassadors, and starred in
2068-456: The two worked together running Vogue Gioiello and Vogue Pelle As a stylist, Engelbert has collaborated on editorials with photographers including Peter Lindberg, Patrick Demarchelier, Paolo Roversi and Mario Sorrenti Engelbert has also worked as a stylist for numerous global fashion brands, including Carolina Herrera, Michael Kors and Dolce & Gabbana In 2011, Engelbert moved to New York to work for fashion magazine W ; she gained
2115-543: The world. For London Fashion Week in 2018, Swarovski collaborated with the House of Holland, Mary Katrantzou and Richard Quinn . For New York Fashion Week in 2018, Swarovski collaborated with Jason Wu , Alexander Wang , Brandon Maxwell , Gabriela Hearst and Rosie Assoulin. A notable client of Swarovski was Liberace , who acquired a large number of their rhinestones and used them to cover many items he owned, including his piano and his car. Liberace's success and fame were
2162-603: Was born in Milan and studied there at the Brera Fine Arts Academy , where her mother, an artist, teaches sculpture. She began modelling for Dolce and Gabbana when she was in her late teens, but left catwalk modelling to pursue a career in styling. She worked as a stylist for fashion magazine Pig and was later taken on by Anna Dello Russo , then Vogue' s fashion editor at the time. Engelbert worked under famed editor Franca Sozzani at Italian Vogue before
2209-477: Was known as Pierres Taillées du Tyrol ("Cut stones from Tyrol"). In 1919, Swarovski founded Tyrolit , bringing the grinding and polishing tools from the crystal business into a different market. In 1935, Swarovski's son Wilhelm created a customized pair of binoculars, which led to the launch of Swarovski Optik 14 years later. Swarovski Optik manufactures optical instruments such as binoculars, spotting scopes, rifle scopes and telescopes. In 1977, Swarovski entered
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