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Prime Time Entertainment Network

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The Prime Time Entertainment Network ( PTEN ) was an American television network that was operated by the Prime Time Consortium, a joint venture between the Warner Bros. Domestic Television subsidiary of Time Warner and Chris-Craft Industries . First launched on January 20, 1993, and operating until 1997, the network mainly aired drama programs aimed at adults between the ages of 18 and 54. At its peak, PTEN's programming was carried on 177 television stations, covering 93% of the country.

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59-558: At the time of PTEN's founding, co-owner Chris-Craft Industries owned independent television stations in several large and mid-sized U.S. cities (among them its two largest stations, WWOR-TV in New York City and KCOP-TV in Los Angeles ) through its BHC Communications and United Television divisions, which formed the nuclei of the network. PTEN was launched in 1993 as a potential fifth television network (the second since

118-515: A brokered arrangement, as was the case with KRLD gardening expert Neil Sperry before his show was canceled outright in 2010. Program time is often brokered to churches on Sunday mornings in a manner that parallels televangelism ; there are also religious stations that rely primarily on brokered programs, and these stations often get the derisive title of "pay for pray," a play on the unethical practice of " pay for play " on music stations. There are also some AM radio stations that are dedicated to

177-522: A burden not faced by network-affiliated stations – these factors made prospective owners skittish about signing on a television station as an independent. By the 1970s, however, cable television had gained enough penetration to make independent stations viable in smaller markets. This was especially true in markets that were either located in rugged terrain or covered large areas; in these regions, cable (and later satellite) are all but essential for acceptable television. Nearly 300 independent stations existed in

236-572: A complicated six-station affiliation switch in South Florida saw WSVN in Miami switch from NBC to Fox in 1989, the station adopted a news-intensive format unlike any independent station or Fox affiliate prior, a scheduling choice initially ridiculed in local media but which quickly attracted industry attention and saw ratings success. This model was copied by stations owned by New World Communications and SF Broadcasting that switched to Fox in

295-627: A deal that pays rights fees or a barter agreement. Examples include the last years of the Professional Bowlers Tour , Major League Baseball 's short-lived The Baseball Network venture in the mid-1990s, professional football leagues such as the United Football League and Alliance of American Football , and motorsports events produced and sponsored by Lucas Oil . In the case of professional football, brokered programming has typically not been feasible in

354-546: A distinct class of station because their lack of network affiliation led to unique strategies in program content, scheduling, and promotion, as well as different economics compared to major network affiliates. The Big Three networks in the United States — ABC , CBS , and NBC — traditionally provided a substantial number of program hours per day to their affiliates, whereas later network startups— Fox , UPN , and The WB (the latter two were succeeded by The CW and, to

413-660: A fee to stations with very large Arbitron -verified listenership , the same syndicator will normally charge a fee to small stations and may charge nothing to stations with moderate listenership. Each arrangement depends on whether the station can deliver enough listeners to allow the syndicator to earn money from ad sales. Syndicated programs normally carry a number of their own advertisements that must be played during commercial breaks, but set aside time for local stations to play their own advertisements. Stations also frequently employ one or more of their own hosts, but at some small stations these hosts may be unpaid volunteers motivated by

472-546: A full-service variety format, while others are devoted primarily to classic television (such as MeTV ) and/or films, or carry mainly niche programming. Many stations that are affiliated with the larger post-1980s networks still behave much like independents, as they program far more hours a day than a station affiliated with one of the Big Three networks. This is especially the case with MyNetworkTV, whose efforts to offer first-run programming were largely unsuccessful. By 2009,

531-472: A lesser extent, MyNetworkTV )—provided substantially fewer shows to their affiliates. Through the early 1990s, Fox affiliates were often considered independents. The term independent station most often is used to refer to stations with general entertainment formats. Historically, these stations specialized in children's programming, syndicated reruns or first-run shows, and sports coverage. Some independent stations, mostly those once having been affiliated with

590-653: A major network affiliation. However, in a broader sense, there are independent stations that focus on a specific genre of television programming. For instance, religious independent stations buy and schedule, or produce locally, evangelism and study programs, and ethnic independent stations purchase or produce programs in specific languages or catering to specific communities. During the 1950s and 1960s, independent stations filled their broadcast hours with movies, sports, cartoons, filmed travelogues , and some locally produced television programs, including in some instances newscasts and children's programs. Independents that were on

649-1004: A major network, produce substantial amounts of news and public affairs programming. The model for these stations was WSVN in Miami , an NBC affiliate that switched to Fox in January 1989 and dramatically expanded its news output. Further affiliation changes and news expansions from the 1990s onward have produced a number of additional stations, such as KTVK in Phoenix (an ABC affiliate until 1995); WJXT in Jacksonville, Florida (a CBS affiliate until 2002); and WHDH in Boston (an NBC affiliate until 2017), as well as stations such as WGN-TV in Chicago and KUSI-TV in San Diego that never held

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708-769: A network programming style as much as possible; but in turn, Fox only carried a late-night talk show at its launch in October 1986, and beginning in April 1987, offered one night of prime time programming a week (on Sundays). The network only programmed two hours of prime time programming each night (and, beginning in the 1990s, some children's programming through Fox Kids ), but gradually expanded its prime time lineup to all seven nights until January 1993. Fox's owned-and-operated stations left INTV in March 1992. The lack of programming in other dayparts forced most Fox affiliates to maintain

767-447: A result of the various network launches that have occurred since the 1986 launch of Fox, true independent stations have become a rarity. The smallest stations, which in the past would have been forced to adopt a locally originated independent program schedule, now have other options – 24-hour-a-day networks that require no local or syndicated programming for the station to carry; some of these networks, such as AMG TV or America One , follow

826-554: A schedule dominated by shows held over from and an affiliate body primarily made up of stations previously aligned with its two predecessors. Some of the newly independent stations subsequently found a new network home through MyNetworkTV , itself created out of the prospect that the UPN affiliates of corporate sister Fox Television Stations would become independents due to The CW choosing to affiliate with CBS Television Stations and Tribune Broadcasting stations in overlapping markets. As

885-495: A standalone basis have become quite rare in the United States and, in turn, independents that are senior partners in duopolies are fairly uncommon. With the proliferation of duopolies and local marketing agreements since that point, most independent stations are operated alongside a major network affiliate (more commonly, one of either ABC, NBC, CBS or Fox), which may share syndicated programming with and/or produce newscasts in non-competitive timeslots for its unaffiliated sister. This

944-571: A two-hour block on Wednesday evenings, with a second block (originally airing on Saturday, before moving to Monday for the 1994-95 season) being added in September 1993. Originally, the station groups involved in the Prime Time Consortium helped finance PTEN's programs; however, that deal was restructured at the beginning of the network's second year. The service sought affiliations with various television stations not affiliated with

1003-477: A very different program format from their predecessors. While sitcom reruns are still popular, expanded newscasts and other syndicated programs such as talk shows; courtroom shows; reruns of recent scripted comedy and drama series; and no-cost public domain programming are common. Another type of content being added to many independent station lineups in recent years has been brokered programming , including infomercials , home shopping and televangelist programs ;

1062-407: Is a broadcast station, usually a television station , not affiliated with a larger broadcast network . As such, it only broadcasts syndicated programs it has purchased; brokered programming, for which a third party pays the station for airtime; and local programs that it produces itself. In North American and Japanese television, independent stations with general entertainment formats emerged as

1121-557: Is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials. A brokered program is typically not capable of garnering enough support from advertisements to pay for itself, and may be controversial, esoteric or an advertisement in itself. Common examples are religious and political programs and talk-show-format programs similar to infomercial on television. Others are hobby programs or vanity programs paid for by

1180-1067: Is because in most markets, independents tend to have lower viewership than that of a network affiliate, and usually fall within part of the FCC's duopoly criteria (which allows a company to own two stations in the same market if one is not among the four highest-rated at the time of an ownership transaction). 5.4 MyNetworkTV August 16, 1969 (2nd incarnation) July 5, 1976 (current incarnation) April 1, 1971 (2nd incarnation) 68.2 ABC November 1, 1964 (current incarnation) 23.2 ABC 19.2 MeTV/MyNetworkTV 19.2 Independent 55.2 MeTV 7.2 The CW June 1994 (current incarnation) April 30, 1997 (current incarnation) (now WGPX-TV) (now WMYA-TV) (now KSIX-TV) 13.2 Independent 13.3 CBS 13.2 Independent 13.3 Telemundo (now KHII-TV) (now KCVH-LD 6 ) (now KYAZ) 4.2/29.2 Independent (now WNDY-TV) (now WJAX-TV) 30.2 MyNetworkTV/MeTV 30.4 Telemundo 47.4 MyNetworkTV Brokered programming Brokered programming (also known as time-buy and blocktime )

1239-550: Is most common on talk radio stations and used to fill non- prime time slots and to augment income from spot-advertisement sales during normal programs. Most of these programs feature a disclaimer at either the beginning or the end of the program (or both), usually read by the program's host or (most often) by a separate announcer; some radio stations play a standard disclaimer before all such programs. Certain mainstream sports and entertainment broadcasts may resort to buying brokered airtime to air on television if they cannot secure

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1298-531: The Big Three television networks . However, close to half of PTEN's initial affiliates were stations that were already affiliated with Fox; as a result, these stations usually scheduled PTEN programming around Fox's then five-night prime time schedule (although Fox would expand its schedule to seven nights with the addition of programming on Tuesdays and Wednesdays on January 19, 1993, the day before PTEN launched). PTEN launched on January 20, 1993, with two series:

1357-732: The Eastern and Pacific time zones, and 9:00 p.m. in the Central and Mountain time zones. Network stations aired their late newscasts an hour later. From the late 1970s through the mid-1980s, independent stations in several U.S. cities, particularly those that had yet to receive a cable franchise, carried a form of a network affiliation through subscription television networks (such as ON TV , Spectrum and SelecTV ); these services – which were formatted very similarly to their pay cable counterparts – ran sports, uncut and commercial-free movies (both mainstream and pornographic , broadcasts of

1416-497: The Federal Communications Commission did not allow infomercials to be broadcast on American television until 1984, but since then, it has proven to be a lucrative, if somewhat polarizing with viewers, way to fill airtime. During the 1990s when infomercials gained popularity, many stations began broadcasting 24 hours a day rather than signing off at night. By filling the overnight hours with infomercials,

1475-593: The Rich and Famous , Star Search , Independent Network News and Star Trek: The Next Generation (as well as canceled network series revived for first-run syndication such as Fame , Too Close for Comfort , Charles in Charge , It's a Living and Baywatch ), and made-for-television movies and miniseries like Sadat . This trend primarily benefited independent stations. Independents scheduled these first-run programs during prime time and on weekends. In

1534-647: The United Paramount Network ( UPN ). The WB, UPN and their affiliates used a very similar programming model to that initially used by Fox and its stations during their first four years of existence (although neither network would expand their prime time lineups to all seven nights); the launch of those networks resulted in PTEN's demise in 1997, as most stations that became affiliates of UPN and The WB (whose respective founding parents, Chris-Craft Industries and Time Warner , jointly owned PTEN) either dropped

1593-619: The United States by the mid-1980s, in markets of varying sizes, up from fewer than 100 in 1980. They could buy new shows without cash using barter syndication . Many stations belonged to the Association of Independent Television Stations (INTV), a group similar to the National Association of Broadcasters , and which lobbied the FCC on behalf of independents. In the 1980s, television syndicators began offering original, first-run series such as Solid Gold , Lifestyles of

1652-989: The United States during the 1960s and 1970s, independent stations from large and mid-sized markets were imported by these systems via wire or microwave relay to smaller media markets , which often only had stations that were affiliated with the Big Three television networks ( ABC , NBC and CBS); these independents became the first " superstations ," which were distributed on a statewide or regional basis. In December 1976, Ted Turner decided to uplink his struggling Atlanta , Georgia station WTCG to satellite for national distribution. Soon, other companies decided to copy Turner's idea and applied for satellite uplinks to distribute other stations; WGN-TV in Chicago, KTVU in Oakland -San Francisco, and WPIX and WOR-TV in New York City would begin to be distributed nationally during

1711-809: The United States, many independent stations were commonly owned. Companies that operated three or more independents included: In 1986 several independent outlets, led by the Metromedia stations, formed the Fox Broadcasting Company , the first major venture at a fourth U.S. broadcast television network since the DuMont Television Network shut down in August 1956 (which resulted in some of its affiliates, including those owned by Metromedia, becoming independents). Fox made efforts, slowly at first, to have its affiliates emulate

1770-419: The United States; some mid-sized markets would not regain a general entertainment independent until the early 2000s, through sign-ons of unaffiliated stations and disaffiliations by existing stations from other commercial and noncommercial networks. In 2001, Univision Communications purchased several English language independents in larger markets (which mostly operated as Home Shopping Network affiliates until

1829-432: The air during this period would sign-on at times later than that of stations affiliated with a television network, some not doing so until the early or mid-afternoon hours. Another source of programming became available to independent stations by the mid-1960s: reruns of network programs which, after completing their initial runs, were sold into syndication . As cable television franchises began to be incorporated around

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1888-590: The brokered format, selling time for as little as 15 minutes or even selling the entire broadcasting day to a single entity, with the station holding the broadcast license and providing the facilities. That long-form type of brokered programming is especially popular among ethnic and religious broadcasters as well as with privately owned U.S.-based shortwave radio broadcasters. Brokered programs are not exclusive to talk radio; music radio programs can also be brokered. The brokered format, popular among specialty and niche music formats (e.g. polka music ), usually involves

1947-865: The chance to promote an agenda, gain personal exposure or get work experience. The use of brokered programming varies by station -- some stations, mainly news radio and sports radio stations, use brokered programming to fill holes in some dayparts, especially during the late-night hours and weekends. The format of brokered programs varies; many sports radio stations will use brokered programs from sports handicappers and prognosticators to fit their format, while news and talk radio stations will often rely on brokered programs that sell vitamin or nutritional supplements, financial planning products and services, and alternative medical products, fitting those stations' older audiences. Sometimes, even programs dealing with gardening and home improvement (usually presented on weekend mornings on many talk radio stations) are broadcast under

2006-469: The demise of Star Television Network , launched in 1990, but shutdown the year after, in 1991), and was created in reaction to the launch of the Fox network (which debuted in October 1986, seven years before PTEN launched) as well as the successes of first-run syndicated programming during the late 1980s and early 1990s. It offered packaged nights of programming to participating television stations, beginning with

2065-544: The early evening, and movies during prime time and late night hours. In some areas, independent stations carried network programs that were not aired by a local affiliate. In larger markets such as New York City, Chicago and Los Angeles, independent stations benefited from a ruling by the Federal Communications Commission (FCC) that barred network-affiliated stations within the top 50 television markets from airing network-originated programs in

2124-660: The host and/or their supporters, and may be intended to promote the host's personality, for instance in preparation for a political campaign, or to promote a product, service or business that the host is closely associated with. A live vanity show may be carried on several stations by remote broadcast or simulcast , with the producer paying multiple stations an airtime fee. Financial advisors and planners often produce this kind of programming. Brokered commercial programs promote products or services by scripting shows made to sound similar to talk radio or news programming, and may even include calls from actual listeners (or actors playing

2183-700: The hour preceding prime time. This legislation, known as the Prime Time Access Rule , was in effect from 1971 to 1995, and as a result independents faced less competition for syndicated reruns. Some stations in larger markets (such as WGN-TV in Chicago; KTLA , KCOP-TV and KHJ-TV in Los Angeles; KWGN-TV in Denver ; and (W)WOR-TV, WPIX and WNEW-TV in New York City) ventured into local news broadcasts, usually airing at 10:00 p.m. in

2242-527: The late 1970s and early 1980s (in the case of KTVU, it would revert to being a regional superstation by the early part of the latter decade). By the start of the 1970s, independent stations typically aired children's programming in the morning and afternoon hours, and movies and other adult-oriented shows (some stations aired paid religious programs ) during the midday hours. They counterprogrammed local network-affiliated stations' news programs with syndicated reruns – usually sitcoms and hour-long dramas – in

2301-405: The late 1990s) from USA Broadcasting to form the nuclei of the upstart Spanish language network Telefutura (now UniMás ), which launched in January 2002. Several stations affiliated with The WB and UPN became independent again when the respective parent companies of those networks (Time Warner and CBS Corporation ) decided to shut them down to form The CW , which launched in September 2006 with

2360-486: The latter often created legal issues that were eventually largely cleared up due to an FCC regulation that legally allowed the broadcast of programs featuring content that would otherwise be deemed indecent when broadcast "in the clear" if the encrypted signal was not visible or audible to nonsubscribers), and on some services, television specials. Independents usually ran the services during the evening and overnight hours in lieu of running movies and other programs acquired off

2419-503: The launch of the United Paramount Network ( UPN ), in a programming partnership with Paramount Television division of Viacom (which would become part-owner of the network in 1996). As a result, the core Chris-Craft independent stations (as well as those owned by Paramount ) would serve as charter stations of the new network; Chris-Craft also chose to pull out of the partnership to focus on operating UPN. The network also faced issues from some PTEN-affiliated stations that took issue with

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2478-433: The long term, as the sport requires rights fees to make it viable; leagues that have relied on brokering television time have collapsed in short order due to financial losses. Regional sports networks also pad their non-play-by-play schedule with brokered shows catering to niches like high school sports , poker , and all-terrain vehicles . Some packages of high school football and basketball games are brokered more with

2537-572: The mid-1990s , and to other news-producing Fox and minor network affiliates, and independent stations, by the 2000s. In September 1993, many independents began carrying the Prime Time Entertainment Network (PTEN), an ad-hoc programming service that emulated a network model, which featured drama series and made-for-TV movies intended for first-run syndication. In January 1995, many remaining independents, including those that carried PTEN, joined upstart networks The WB and

2596-541: The network had abandoned its first-run programming efforts and became a "programming service", with its programming now focused upon off-network reruns of drama series. After this transition, many of MyNetworkTV's affiliates began to downplay their affiliation with the network and move the block to alternate timeslots (such as late-night); network owner Fox Television Stations rebranded most of its MyNetworkTV stations as offshoots of their parent Fox stations (such as " Fox 11 Plus" for KCOP-TV ) Current independents follow

2655-423: The network's barter split, which gave nine minutes of advertising time per hour to the syndicator, leaving only five minutes for the stations to sell and program locally. PTEN also ran into difficulty when the studio was forced to let stations out of their back-end commitments for several series. PTEN adopted a variable schedule for the 1995-1996 season, for affiliates to schedule around The WB and UPN's programming on

2714-483: The night of their choosing. With Chris-Craft pulling out of the venture, PTEN essentially became a syndication service for its remaining shows, before ceasing operations altogether in 1997. One of the two series that aired during the service's final year of operation, the science fiction drama Babylon 5 , would later be revived by TNT , where it aired for a fifth and final season beginning in 1998. Independent station (North America) An independent station

2773-413: The over-the-air subscription services had shuttered operations by the end of the 1980s. Until the late 1970s, independent stations were usually limited to the larger American television markets, due to several factors. Most smaller markets did not have a large enough population to support four commercial stations. Even in markets that were large enough to support a fourth station, the only available license

2832-468: The part of listeners). The programs are a specific type of infomercial, as they focus on a topic related to the product and repeatedly steer listeners and "callers" to a particular website and/or toll-free telephone number in order to purchase the product being featured. Although presented in the style of live programs, these are typically pre-recorded and supplied to stations on tape, disc, or digital downloadable formats, such as MP3 files. Such programming

2891-487: The playing of the song, as it is paid for, cannot be applied to song popularity charts, as has happened in the early 2000s with some forms of this concept. Oftentimes broadcasters will seek the help of an ad agency to secure a brokered radio show. Agencies such as I Buy Time in Dallas, Texas or Bayliss Media Group in Los Angeles, California have the knowledge on how to negotiate a lower per-hour rate than what may be quoted by

2950-413: The potential to be inserted onto a station's general playlist but has not received the traction to do so. These spots are often the length of the song with an introduction and disclaimer at the end of the song stating the artist, album title, and releasing label, and come under titles such as CD Preview . The segments must be carefully disclaimed by the record companies so as to not violate payola laws and

3009-418: The radio station to the individual broadcaster. If a station sells all of its time to a programmer, essentially leasing the station, it is a local marketing agreement (LMA). Like owning a station, this counts toward United States Federal Communications Commission (FCC) and Canadian Radio-television and Telecommunications Commission (CRTC) caps that prevent excessive concentration of media ownership in

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3068-463: The same programming model as independent stations during non-prime time slots, and during its early years, on nights without prime time programming from the network. Fox coerced most of its affiliates to air prime time newscasts (there were some holdouts as late as 2013, while many others opted to run outsourced local newscasts from a competing network affiliate) as well as news programming in other dayparts common with other major network affiliates. When

3127-564: The science fiction series Time Trax and the action drama Kung Fu: The Legend Continues . PTEN faced two obstacles created by its parent companies which would affect the network. On November 2, 1993, the Warner Bros. Entertainment division of Time Warner announced that it would form its own fifth network, The WB , as a joint venture with the Tribune Company , Six days earlier, on October 27, Chris-Craft Industries announced

3186-559: The service or moved its lineup out of prime time when those networks launched. Other stations banded together to become charter outlets of the Pax TV (now Ion Television ) network in August 1998, although some of the stations that aligned with Pax had earlier affiliated with its predecessor, the Infomall TV Network (inTV), two years before. The launches of these networks drastically reduced the number of independent stations in

3245-409: The show itself lining up its own advertising and paying the station for its airtime. The idea reduces the risk for the station and assures the show remains on the air as long as the show's producers continue to pay the station's airtime fee. Record companies (through independent promoters) may also purchase brokered time on music stations to have the station play a new single as a "preview", which has

3304-408: The specific purposes of college recruiting and future name, image, and likeness deals in mind rather than the actual team matchup, which is mainly prevalent with nationally-ranked high school athletic powers that do not play traditional local schedules against local opponents and highlight certain heavily-recruited players. Although some syndicators of multi-topic, ad-supported talk shows may pay

3363-553: The station would be able to generate extra revenue where they had previously been off the air. Home shopping programs (mainly simulcasts of cable services that also have over-the-air distribution such as QVC and the Home Shopping Network) or syndicated programs fill overnight time periods on stations that do not run infomercials during that day part. Since the FCC revised its media ownership rules to permit station duopolies in August 1999, independents that operate on

3422-605: The syndication market by the station, although a few eventually began to carry these services for most of the broadcast day. The services required the use of decoder boxes to access the service's programming (some of which were fairly easy to unencrypt due to the transmission methods stations used to scramble the signal during the service's broadcast hours); some required the payment of an additional one-time fee to receive events and adult films. As cities added cable franchises, thus allowing people to subscribe to conventional premium television networks like HBO and Showtime , nearly all of

3481-467: Was on a UHF channel allocation. During the analog television era, the reception quality of UHF stations was not nearly as good as stations on the VHF band, especially in areas with rugged terrain (the reverse is true in the present day with the transmission of digital signals) or in markets that cover large geographic areas. Since independent stations had to buy an additional 16 hours of programming per day –

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