104-506: The Marvel Cinematic Universe (MCU) media franchise features many fictional elements including locations, weapons, and artifacts. While many of these features are based on elements that originally appeared in the American comic books published by Marvel Comics , some features were created specifically for the MCU. Marvel Cinematic Universe The Marvel Cinematic Universe ( MCU )
208-543: A FedEx delivery man, referring to Lee's cameo in Captain America: Civil War . This acknowledged the fan theory that Lee may be portraying the same character in all his cameos, with writer and director James Gunn noting that commentators believed Lee was portraying the character Uatu the Watcher and "that all of these cameos are part of him being a Watcher . So, Stan Lee as a guy who is working for
312-588: A WHIH Newsfront Special Report as part of a similar campaign in April 2016 in the lead up to the film Captain America: Civil War . The report focuses on the opposing sides of Civil War ' s central conflict, with Everhart supporting governmental oversight and accountability for superheroes, and Adams willing to let the Avengers do what is necessary to save the world. The opinion of the MCU public
416-604: A crossover film; Arad, who resigned in 2006, doubted this strategy would work. He insisted that it was his reputation that helped secure the initial financing. In 2007, Feige was named studio chief. To preserve its artistic integrity, Marvel Studios formed a creative committee of six people familiar with its comic book lore: Feige, Marvel Studios co-president Louis D'Esposito , Marvel Comics' president of publishing Dan Buckley , Marvel Entertainment's chief creative officer Joe Quesada , comic book writer Brian Michael Bendis , and Marvel Entertainment president Alan Fine , who oversaw
520-454: A viral marketing campaign for the Marvel film Ant-Man with the reveal of a faux news program, WHIH Newsfront with Christine Everhart , an extension of the fictional television network WHIH World News which is depicted reporting on major events in many MCU films and television series. Bibb returned as Everhart, and was joined by Al Madrigal as WHIH political correspondent Will Adams, for
624-496: A "hands-on role" in each series' development. Feige said these series would "tell stories... that we wouldn't be able to tell in a theatrical experience—a longer-form narrative". He added that being asked by Disney to create these series "energized everyone creatively" within Marvel Studios, since they "could play in a new medium and throw the rules out the window in terms of structure and format". Television specials from
728-414: A 2018 agreement between Alonso and Disney to not work for a competing studio. The decision was made by a group that included Disney Entertainment co-chairman Alan Bergman and Disney's human resources and legal departments. Alonso reportedly did not seek permission to work on the film and was asked by Disney to stop working on it or promoting it. The situation was deemed serious enough that Disney requested
832-504: A Marvel film if asked. When developing the crossover miniseries The Defenders , showrunner Marco Ramirez consulted with the creators of all the individual Marvel Netflix series, having them read each of the scripts for The Defenders and provide insight into individual characters' worlds. In December 2021, Feige confirmed that Cox would reprise the role of Daredevil in Marvel Studios MCU productions, with Cox first reprising
936-693: A big idea they would like to explore or build to in a project, such as Hydra infiltrating S.H.I.E.L.D. in Captain America: The Winter Soldier (2014), but they leave it up to the filmmakers to interpret and "improv a little bit" to get that point. After these ideas have been developed, the creative team then begins exploring ideas from other future projects to see how to make any larger universe connections. In August 2012, Marvel signed The Avengers and Avengers: Age of Ultron (2015) director Joss Whedon to an exclusive contract through June 2015 for film and television. With
1040-587: A big, giant visual-effects movie to do a big, giant visual-effects movie for us. You just have to have done something singularly sort of awesome." The studio ensures directors are open to the idea of the shared universe and are willing to include connective material, such as Kenneth Branagh and Joe Johnston needing to include scenes that set-up The Avengers (2012) in their respective Phase One films Thor and Captain America: The First Avenger (both 2011). Marvel Studios usually has
1144-432: A father and Avenger. Quantumania writer Jeff Loveness wrote the material from the memoir that was featured in the film. Various composers have created the film and television scores of the MCU films, television series, One-Shots, Special Presentations, and other related projects of the MCU, primarily released by Marvel Studios's record label Marvel Music . Original songs have also been created specifically for use in
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#17327730665151248-581: A multi-million dollar compensation settlement in April. Disney CEO Bob Iger said in July 2023 that the company would be reducing the amount of Marvel content created moving forward, admitting that Marvel Studios' expansion into Disney+ series and more films had "diluted focus and attention" after several underachieving films at the box office. He clarified their plans in May 2024, saying Disney would now release two, or at most three, Marvel films and two Marvel series
1352-400: A new agreement be signed. The company consistently reminded her of this while she continued to promote the film following its September 2022 premiere, ultimately leading to her firing. Alonso's lawyers refuted these claims, saying Disney was aware of, and agreed to, Alonso's work on Argentina, 1985 and Alonso had been "silenced [and] was terminated when she refused to do something she believed
1456-641: A series of direct-to-video short films that are included as special features in the MCU films' Blu-ray and digital distribution releases. The films included The Consultant (2011), A Funny Thing Happened on the Way to Thor's Hammer (2011), Item 47 (2012), Agent Carter (2013), and All Hail the King (2014). Following the One-Shots becoming available on Disney+ in January 2022, Marvel classified
1560-433: A series of photorealistic animated shorts starring Baby Groot for Disney+. In November 2016, Feige explained that the studio would often put together a "lookbook" of influences from the comics and art by Marvel's visual development department, to create a visual template for a project. These are put together at company retreats, which the studio holds approximately every 18 months to plan out future projects and develop
1664-423: A series of in-universe YouTube videos serving as the center of a viral marketing campaign to promote the films and universe. In December 2016, a six-part web series, Agents of S.H.I.E.L.D.: Slingshot , debuted on ABC.com . It follows Elena "Yo-Yo" Rodriguez on a secret mission, shortly before the start of Agents of S.H.I.E.L.D. 's fourth season , with Natalia Cordova-Buckley reprising her role from
1768-477: A year. This was a decrease from up to four films and around four series being released in some recent years. The company was reducing output and focusing on quality across all its divisions, but Iger felt the change was especially needed for Marvel. Feige and D'Esposito said 2023 had been a particularly difficult year and a "rough time" for the studio but they had learned their lesson on trying to make too much content at once. They added that no longer being "on top" of
1872-706: Is a faux American current affairs digital series serving as the center of several viral marketing campaigns for Marvel Studios . Based on the fictional television network WHIH World News that appears throughout the Marvel Cinematic Universe (MCU), the YouTube videos began as marketing for the film Ant-Man , and deal with major events depicted in the MCU's films and television series . The videos were created by Marvel Studios in partnership with Google . The news program features Leslie Bibb as Christine Everhart , reprising her role from
1976-477: Is also depicted as divided between the two sides. Marvel partnered with Google to produce the videos, which deal with the aftermath of Avengers: Age of Ultron , and the buildup to Ant-Man and Captain America: Civil War , while featuring numerous easter eggs to the MCU, including a news ticker that mentions MCU characters and events such as Jane Foster , the death of Wolfgang von Strucker , and Dr. Stephen Strange . In addition to archive footage from
2080-656: Is also placed here in The Marvel Cinematic Universe: An Official Timeline . The Official Handbook of the Marvel Universe A to Z , Vol. 5, published in 2008, originally designated the Marvel Cinematic Universe as Earth-199999 within the continuity of Marvel's comic multiverse , a collection of fictional alternate universes, although, this designation was rarely used officially outside of
2184-410: Is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios . The films are based on characters that appear in American comic books published by Marvel Comics . The franchise also includes several television series , short films, digital series, and literature. The shared universe, much like the original Marvel Universe in comic books,
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#17327730665152288-643: Is the first mutant (a term related to the X-Men) in the MCU. Namor is also revealed to be a mutant in the film Black Panther: Wakanda Forever (2022), as he is in the comics. Kelsey Grammer appears as Dr. Hank McCoy / Beast in The Marvels (2023), reprising the role from the X-Men films series, which also introduces the mutant Binary , an alternate version of Maria Rambeau , portrayed by Lashana Lynch . Feige called Deadpool & Wolverine (2024)
2392-544: Is the first film in Phase Four , which concluded with Black Panther: Wakanda Forever (2022), while Phase Five began with Ant-Man and the Wasp: Quantumania (2023) and will conclude with Thunderbolts* (2025). Phase Six will begin with The Fantastic Four: First Steps (2025) and it will conclude with Avengers: Doomsday (2026) and Avengers: Secret Wars (2027). Marvel Television expanded
2496-667: The Team Thor mockumentary shorts as One-Shots. Team Thor is a series of direct-to-video mockumentary short films that were released from 2016 to 2018, consisting of Team Thor , Team Thor: Part 2 , and Team Darryl , all written and directed by Taika Waititi . I Am Groot is a series of photorealistic animated short films for Disney+ starring Baby Groot going on adventures with new and unusual characters. Vin Diesel reprises his role, with five shorts releasing on August 10, 2022. A second season with five additional shorts
2600-461: The Avengers and the political issues surrounding them, as part of a similar viral marketing campaign for the film Captain America: Civil War . The videos are accompanied by additional marketing materials, such as in-universe web articles and social media posts. The series has been received positively, seen as better than average viral marketing campaigns, and as a fun and insightful expansion of
2704-533: The Fantastic Four to Marvel Studios, although Feige explained that despite the acquisition finalizing in 2019, access and integration of these characters and concepts were unavailable "for a very long time" because of corporate acquisition laws. Some of the first elements to be integrated into the MCU following the acquisition were the organization S.W.O.R.D. in the Disney+ series WandaVision (2021) and
2808-470: The Iron Man films. Agents of S.H.I.E.L.D.: Slingshot (2016) is one of several Agents of S.H.I.E.L.D. web series created for ABC.com and produced by Marvel Television that is a supplement to Agents of S.H.I.E.L.D. , with the main cast reprising their roles. The first two seasons of The Daily Bugle (2019–2022) are an in-universe current affairs show serving as a viral marketing campaign for
2912-557: The Russo brothers and written by Christopher Markus and Stephen McFeely . This was to ensure their storytelling aligned for the Infinity Saga's culmination. Marvel Studios began contracting their actors for multiple films, including signing actor Samuel L. Jackson to a then-unprecedented nine-film contract. Feige said the studio had all actors sign contracts for multiple films, with the normal number being for three or more while
3016-481: The Spider-Man films. Multiple limited series or one-shot comic books that tie into the MCU films and television series have been published by Marvel Comics. They are intended to tell additional stories about existing characters or to make connections between MCU projects, without necessarily expanding the universe or introducing new concepts or characters. The Wakanda Files: A Technological Exploration of
3120-598: The X-Men which were respectively licensed to Sony, New Line, and Fox, Marvel owned the rights to the Avengers team. Feige, a self-described "fanboy", envisioned combining these characters in a shared universe similar to the one created by Stan Lee and Jack Kirby for Marvel Comics in the 1960s. "It's never been done before and that's kind of the spirit everybody's taking it in. The other filmmakers aren't used to getting actors from other movies that other filmmakers have cast, certain plot lines that are connected or certain locations that are connected, but I think... everyone
3224-536: The crossover film The Avengers (2012). Phase Two comprises Iron Man 3 (2013), Thor: The Dark World (2013), Captain America: The Winter Soldier (2014), Guardians of the Galaxy (2014), Avengers: Age of Ultron (2015), and Ant-Man (2015). Captain America: Civil War (2016) is the first film of Phase Three , and is followed by Doctor Strange (2016), Guardians of
Features of the Marvel Cinematic Universe - Misplaced Pages Continue
3328-624: The highest-grossing media franchises of all time, and it has received generally positive reviews from critics. The studio attributed several Multiverse Saga projects performing below expectations to the increase in the amount of content being produced after the 2019 film Avengers: Endgame , and began decreasing its content output from 2024. The MCU has inspired other film and television studios to attempt similar shared universes and has also inspired several themed attractions, an art exhibit, television specials, literary material, multiple tie-in video games, and commercials. By 2005, Marvel Entertainment
3432-586: The untitled fourth Spider-Man film (2026), and will conclude with Avengers: Secret Wars (2027). The planned film Blade is also intended to be part of the phase but does not have a release date. Marvel Television produced multiple television series set in the MCU across broadcast, streaming, and cable. Its ABC series included Agents of S.H.I.E.L.D. (2013–2020), Agent Carter (2015–2016), and Inhumans (2017); its Netflix series included Daredevil (2015–2018), Jessica Jones (2015–2019), Luke Cage (2016–2018), Iron Fist (2017–2018),
3536-504: The Avengers and Beyond is "a collection of papers, articles, blueprints, and notes amassed throughout history by Wakanda's War Dogs" at the request of Shuri . It is organized by areas of study and covers the technological advancements throughout the MCU. The book, which exists within the universe, was written by Troy Benjamin and published by Epic Ink and Quarto Publishing Group. The Wakanda Files has content printed with UV ink that can be viewed with Kimoyo bead–shaped UV lights included with
3640-671: The Galaxy Holiday Special (2022) are also included in the phase. Phase Five includes Secret Invasion (2023), the second season of Loki (2023), the second season of What If...? (2023), Echo (2024), Agatha All Along (2024), the third season of What If...? (2024), the first season of Your Friendly Neighborhood Spider-Man (2025), the first season of Daredevil: Born Again (2025), and Ironheart (2025). Phase Six will include Eyes of Wakanda (2025), Marvel Zombies (2025), Wonder Man (2025), and Vision Quest (2026). Marvel One-Shots are
3744-575: The Galaxy Vol. 2 (2017), Spider-Man: Homecoming (2017), Thor: Ragnarok (2017), Black Panther (2018), Avengers: Infinity War (2018), Ant-Man and the Wasp (2018), Captain Marvel (2019), Avengers: Endgame (2019), and Spider-Man: Far From Home (2019). The second three phases are collectively known as "The Multiverse Saga", and include television series on Disney+ . Phase Four includes Black Widow (2021), Shang-Chi and
3848-879: The Legend of the Ten Rings (2021), Eternals (2021), Spider-Man: No Way Home (2021), Doctor Strange in the Multiverse of Madness (2022), Thor: Love and Thunder (2022), and Black Panther: Wakanda Forever (2022). Phase Five begins with Ant-Man and the Wasp: Quantumania (2023), followed by Guardians of the Galaxy Vol. 3 (2023), The Marvels (2023), Deadpool & Wolverine (2024), and Captain America: Brave New World (2025), and will conclude with Thunderbolts* (2025). Phase Six begins with The Fantastic Four: First Steps (2025), followed by Avengers: Doomsday (2026) and
3952-410: The MCU films for the following 10 years. That July, Feige announced some of the films and series for Phase Five and Phase Six at San Diego Comic-Con, revealing that the second three Phases were collectively known as " The Multiverse Saga ". After the "creative experience" of ending Phase Three and "The Infinity Saga" with Avengers: Infinity War (2018) and Avengers: Endgame , and the expansion in
4056-442: The MCU films, with Al Madrigal portraying political correspondent Will Adams. Several other actors reprise their roles from the films, while archival footage of others is also used. The initial videos were released during July 2015, focusing on the immediate aftermath of Avengers: Age of Ultron , while leading up to the events of Ant-Man . More were released beginning in April 2016, as a WHIH Newsfront Special Report , focusing on
4160-553: The MCU for fans of the franchise. Also reprising his role from the films is William Sadler as President of the United States, Matthew Ellis , while Paul Rudd and Corey Stoll as Scott Lang and Darren Cross , respectively, appear before their appearances in Ant-Man . Additionally, WIRED Insider presenter James Rondell appears as himself, and a WHIH reporter based on the character Jackson Norris briefly appears;
4264-649: The MCU's primary reality as Earth-199999. 20th Century Fox 's X-Men film series is designated as Earth-10005 in Deadpool & Wolverine . That film features several actors reprising their roles from the X-Men film series along with characters from Fox's films Daredevil and its spin-off Elektra , Fantastic Four (2005) and its sequel Fantastic Four: Rise of the Silver Surfer (2007), and New Line Cinema 's Blade film trilogy . Phases Four, Five, and Six comprise " The Multiverse Saga ". With
Features of the Marvel Cinematic Universe - Misplaced Pages Continue
4368-419: The MCU. Each short was designed to be a self-contained story that provided more backstory for characters or events introduced in the films. In March 2015, Marvel's Vice President of Animation Development and Production, Cort Lane , said animated tie-ins to the MCU were "in the works". That July, Marvel Studios partnered with Google to produce the faux news program WHIH Newsfront with Christine Everhart ,
4472-430: The Marvel team. I mean come on, real online broadcasts of the news channel that it turns out has been there from the start, and it's hosted by the same side character (whom we probably didn't even think would be back) from the startup MCU film made 7 years ago? When Marvel says "It's All Connected" they don't mess around; they really mean everything ." Sean K. Cureton of Screen Rant found the videos to be "in keeping with
4576-479: The Multiverse Saga after Thanos in the Infinity Saga, because Kang was a different villain in part because he has multiple variants from different timelines within the multiverse. The studio did not initially plan to build the next saga around Kang, and made that decision after seeing actor Jonathan Majors 's performance in the first season of the Disney+ series Loki (2021), as well as dailies from
4680-461: The Multiverse Saga's new antagonist Victor von Doom / Doctor Doom (after previously portraying the superhero Tony Stark / Iron Man in the MCU from 2008 to 2019) for both Doomsday and Secret Wars . In December 2017, Disney agreed to acquire assets from 21st Century Fox . The transaction officially closed on March 19, 2019. This saw the return of the film rights for Deadpool , the X-Men, and
4784-558: The Netflix series by Marvel Television. Loki and What If...? are excluded from the diagram because they occur outside of the main timeline. Werewolf by Night is also excluded given the special explicitly does not indicate where it takes place in the MCU. Disney+'s timeline order places the first seasons of Loki and What If...? between Avengers: Endgame and WandaVision , their second seasons after The Marvels , and Werewolf by Night after Thor: Love and Thunder ; Werewolf by Night
4888-590: The Phases in addition to their feature films. Each series is released on Disney+. Phase Four includes the series WandaVision (2021), The Falcon and the Winter Soldier (2021), the first season of Loki (2021), the first season of the animated series What If...? (2021), Hawkeye (2021), Moon Knight (2022), Ms. Marvel (2022), and She-Hulk: Attorney at Law (2022). The television specials Werewolf by Night (2022) and The Guardians of
4992-619: The Walt Disney Company purchased Marvel Entertainment for $ 4 billion. Disney said future Marvel Studios films would be distributed by its own studio once the prior deal with Paramount expired. The films of Phase Three were announced at a special press event in October 2014. By September 2015, Marvel Studios was integrated into Walt Disney Studios . Feige was reporting to Walt Disney Studios chairman Alan F. Horn instead of Marvel Entertainment CEO Isaac Perlmutter , and
5096-731: The Watchers was something that I thought was fun for the MCU." Feige added that Lee "clearly exists, you know, above and apart from the reality of all the films. So the notion that he could be sitting there on a cosmic pit stop during the jump gate sequence in Guardians ...really says, so wait a minute, he's this same character who's popped up in all these films?" Following Lee's death, Marvel Studios chose not to create any new Lee cameos in future projects. NY1 news anchor Pat Kiernan has also appeared in multiple MCU films and television series as himself. WHIH Newsfront WHIH Newsfront
5200-549: The beginning of Phase Four. That phase also saw the studio expand to television specials, known as Marvel Studios Special Presentations , starting with Werewolf by Night (2022). The MCU includes various tie-in comics published by Marvel Comics, a series of direct-to-video short films called Marvel One-Shots from 2011 to 2014, and viral marketing campaigns for some films featuring the faux news programs WHIH Newsfront (2015–16) and The Daily Bugle (2019–2022). The franchise has been commercially successful, becoming one of
5304-599: The book. It was released on October 20, 2020. Look Out for the Little Guy , the fictional memoir written by Scott Lang as seen in Ant-Man and the Wasp: Quantumania , was released by Hyperion Avenue on September 5, 2023. It was created alongside Marvel Studios and the Quantumania filmmakers, and was written by Rob Kutner , featuring "over 20 short pieces exploring different aspects of Scott's experiences" as
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#17327730665155408-594: The box office allowed them to be underdogs again, as they had been when starting work on Phase One, and they would be "coming back strong" with the hope of surprising audiences and exceeding expectations. Feige expected the studio to begin releasing two films and three series per year after 2025, when they were planning to release three films and six series that had been in development for a long time and were ready to be released. In 2024, Marvel Studios introduced their "Marvel Animation" and "Marvel Television" banners for their animated and live-action series, respectively. This
5512-406: The clean up of Washington, D.C. following the events of Captain America: The Winter Soldier , with quotes from MCU politicians such as President Ellis used. Oliver Lyttelton of IndieWire called the campaign, "one of the cannier bits of marketing that Marvel have come up with", saying that "it's not particularly funny, but fans will definitely enjoy it." CinemaBlend's Adam Holmes noted how
5616-407: The committee. Feige initially referred to the shared narrative continuity of the films as the "Marvel Cinema Universe", but later used the term "Marvel Cinematic Universe". Since the franchise expanded to other media, some have used this phrase to only refer to the feature films. The MCU films are released in groups called "Phases", beginning with Phase One and Phase Two . In December 2009,
5720-551: The company who help to elevate each other's projects where possible. In November 2017, Feige said Avengers: Endgame (2019) would provide a definitive conclusion to the films thus far and begin a new period for the franchise. He later said Phase Three would conclude " The Infinity Saga ". Disney was reportedly developing a Marvel-based television series for their new streaming service Disney+ by November 2017. In July 2018, Feige said discussions had begun with Disney regarding any potential involvement Marvel Studios could have with
5824-488: The creative committee began having only "nominal" input on the films. They continued to consult on Marvel Television productions, which remained under Perlmutter's control. All key film decisions moving forward were to be made by Feige, D'Esposito, and executive vice president Victoria Alonso . The studio went on to establish the Marvel Studios Parliament , a "brain trust" of long-time executives at
5928-689: The creator or co-creator of many of the characters adapted in the MCU, made cameo appearances in all of the feature films and television series except Inhumans . In Iron Fist , it is revealed his on-set photograph cameo in the Marvel Netflix series is as NYPD Captain Irving Forbush . His cameo in Guardians of the Galaxy Vol. 2 sees Lee appearing as an informant to the Watchers , discussing previous adventures that include Lee's cameos in other MCU films; he specifically mentions his time as
6032-558: The crossover miniseries The Defenders (2017), and The Punisher (2017–2019); its young adult series included Runaways (2017–2019) streaming on Hulu and Cloak & Dagger (2018–2019) airing on Freeform ; and the Hulu series Helstrom (2020) was originally intended to be the start of a planned "Adventure into Fear" franchise, but was ultimately "not tied to the MCU", according to showrunner Paul Zbyszewski . Beginning with Phase Four, television series were included as part of
6136-772: The crossover miniseries The Defenders . In April 2016, Netflix ordered The Punisher , a spin-off of Daredevil . By February 2019, Netflix had canceled all of its Marvel series. In April 2016, the Disney-owned cable network Freeform announced Cloak & Dagger . In May 2017, Marvel announced that Runaways had received a series order from Hulu . In May 2019, Marvel announced that Helstrom had been greenlit for Hulu. In October 2019, further corporate restructuring saw Feige named Chief Creative Officer of Marvel Entertainment, with Marvel Television becoming part of Marvel Studios and executives of Marvel Television reporting to Feige. In December 2019, Marvel Television
6240-468: The deal, Whedon contributed creatively to all of the Phase Two films and also developed Agents of S.H.I.E.L.D. , the first television series set in the MCU. In April 2017, Guardians of the Galaxy (2014) and Guardians of the Galaxy Vol. 2 (2017) writer and director James Gunn revealed that he would be working with Marvel to help plan future stories for the Guardians of the Galaxy characters and
6344-404: The event a film had to debut on Disney+ instead of in theaters. TheWrap reported that the new contracts would likely only apply to films about to enter production. It was unclear if any adjustments would be made to contracts for films already completed but not yet released. For Marvel Television, Loeb said he and his executives were involved in all aspects of production: "whether it's being in
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#17327730665156448-561: The fictional country Madripoor in the series The Falcon and the Winter Soldier (2021). Additionally, Patrick Stewart appeared as Professor Charles Xavier in the film Doctor Strange in the Multiverse of Madness (2022), portraying a different version of the character that he previously played in Fox's X-Men film series , while Kamala Khan was revealed to have a genetic mutation in Ms. Marvel , with star Iman Vellani confirming that she
6552-499: The film's screenwriters sometimes as well. Marvel Comics worked with Brad Winderbaum , Jeremy Latcham , and Will Corona Pilgrim at Marvel Studios to decide which concepts would be carried over from the Marvel Comics Universe to the Marvel Cinematic Universe, what to show in the tie-in comics, and what to leave for the films. Marvel later clarified which of the tie-in comics are considered canonical MCU stories, with
6656-618: The filming of Ant-Man and the Wasp: Quantumania (2023). After Majors was found guilty of assault and harassment amidst legal issues in December 2023, he was fired by Disney and Marvel Studios. At that time, Marvel was internally referring to The Kang Dynasty as Avengers 5 . Alonso was fired from her role at Marvel Studios in March 2023 for serving as a producer on the Amazon Studios film Argentina, 1985 (2022), in breach of
6760-488: The films Spider-Man: Far From Home and Spider-Man: No Way Home , with the videos released on YouTube and TikTok . It is based on the fictional sensationalist news outlet of the same name that appears in the MCU—itself based on the fictional newspaper agency of the same name appearing in several Marvel Comics publications. J. K. Simmons and Angourie Rice reprise their roles as J. Jonah Jameson and Betty Brant from
6864-486: The films, however, it was noted all of these outside projects were part of the larger Marvel canon. In early 2024, Marvel Studios formally integrated Marvel Television's group of Netflix series into their Disney+ timeline. As of the Phase Five television series Secret Invasion and the film The Marvels , the "present day" in the MCU is 2026. The following covers and discusses MCU media released by Marvel Studios and
6968-514: The films, the videos also use original material and "footage showing what these fights and their aftermaths look [like] from the civilian perspective". The videos were made available on the WHIH World News' YouTube channel, with some of them debuting in publications such as Mashable, BuzzFeed , and WIRED Insider. The Ant-Man campaign videos also appear as bonus features on that film's Blu-ray release. Other content released for
7072-412: The first animated series from Marvel Studios, and by July 2021 the studio was creating an "animation branch and mini studio", known as Marvel Studios Animation , to focus on more animated content beyond What If...? . Alonso said Marvel had around 31 projects in various stages of development by September 2021. In April 2022, Feige said he and Marvel Studios were on a creative retreat to plan and discuss
7176-424: The franchise, while Brian Tyler and Michael Giacchino have both scored fanfares for the Marvel Studios production logo . The fictional timeline of the MCU includes the feature films, television series, television specials, short films, and the I Am Groot shorts from Marvel Studios and Marvel Television's Netflix series. While the early films of Phase One and Phase Two of the franchise followed each other in
7280-477: The latter is a separate character from the similarly named Jackson Norriss, who appears in the Marvel One-Shot short film All Hail the King portrayed by Scoot McNairy . In June 2015, Leslie Bibb revealed that she was involved in a new project for Marvel Studios , reprising her role of Christine Everhart from Iron Man and Iron Man 2 . The next week, the project was revealed to be part of
7384-635: The main universe of the MCU as well. In Doctor Strange in the Multiverse of Madness , the main universe of MCU events was designated as Earth-616 (a designation first referenced in Spider-Man: Far From Home ), sharing the name of the main Marvel Comics universe , while another universe was designated as Earth-838 . Sony's animated film Spider-Man: Across the Spider-Verse references the events of No Way Home , citing
7488-402: The nine or twelve film deals were rare. The actors' contracts also feature clauses that allow Marvel to use up to three minutes of an actor's performance from one film in another, which Marvel describes as "bridging material". By the start of Phase Four, Marvel Studios was no longer contracting actors for a large number of projects, with deal lengths varying for each actor and project. Feige said
7592-480: The number of projects being produced by the studio in a short amount of time, Marvel Studios decided to move away from having an Avengers crossover film at the end of each Phase and instead decided to have a crossover culmination at the end of "The Multiverse Saga" with Avengers: The Kang Dynasty and Avengers: Secret Wars (2027). The studio was excited to explore Kang the Conqueror as an overarching villain of
7696-451: The phases of the MCU. However, these lookbooks are not always shown to directors, with Marvel sometimes preferring to let the director offer their own ideas first. When choosing a director for a project, Marvel Studios looks for filmmakers to hire who can guide a film. Some of their choices for directors have been considered "out-of-left-field based on those director's previous work. On this, Feige remarked that "you don't have to have directed
7800-557: The projects and distribution. Avi Arad , head of Marvel Entertainment's film division known as Marvel Films , was pleased with director Sam Raimi 's Spider-Man film trilogy (2002–2007) at Sony Pictures and Columbia but was less enthused with some of the other films. Arad decided to form Marvel Studios , Hollywood's first major independent film studio since DreamWorks Pictures was founded in 1994. Kevin Feige , Arad's second-in-command, realized that unlike Spider-Man , Blade , and
7904-547: The reason that all the filmmakers are on board is that their movies need to stand on their own. They need to have a fresh vision, a unique tone, and the fact that they can interconnect if you want to follow those breadcrumbs is a bonus." —Marvel Studios president Kevin Feige on constructing a shared film universe To raise capital, the studio secured funding from a seven-year, $ 525 million revolving credit facility with Merrill Lynch . Marvel planned to release individual films for their main characters and then merge them in
8008-533: The release of The Marvel Cinematic Universe: An Official Timeline in October 2023, Feige wrote in its foreword that Marvel Studios only considered, at that time, projects developed by them in their first four phases as part of their " Sacred Timeline ", but acknowledged the history of other Marvel films and television series that would exist in the larger multiverse and said they were "canonical to Marvel". In January 2024, Winderbaum acknowledged that Marvel Studios had previously been "a little bit cagey" about what
8112-429: The rest being merely inspired by the MCU "where we get to show off all the characters from the film in costume and in comic form". In August 2011, Marvel announced a series of direct-to-video short films called Marvel One-Shots . The name was derived from the label used by Marvel Comics for their one-shot comics . Winderbaum said the shorts were "a fun way to experiment with new characters and ideas" and to expand
8216-526: The role in the film Spider-Man: No Way Home (2021). Additionally, Vincent D'Onofrio first reprised his role as Wilson Fisk / Kingpin from Daredevil in the Disney+ series Hawkeye (2021). Marvel Studios releases its films in groups called "Phases". The first three phases are collectively known as "The Infinity Saga". Phase One consists of Iron Man (2008), The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), and Captain America: The First Avenger (2011), and concludes with
8320-543: The series. In September 2019, Sony created a real version of the fictional The Daily Bugle website as part of a viral marketing campaign to promote the home media release of Spider-Man: Far From Home (2019). Inspired by real-world "conspiracy-pushing" websites such as Alex Jones 's InfoWars , the website features J. K. Simmons reprising his role as J. Jonah Jameson in a video where he speaks out against Spider-Man before asking viewers to "like and subscribe". In December 2020, Marvel Studios announced I Am Groot ,
8424-470: The source material. The television series Loki and What If...? were the first to explore the concept of the multiverse within the MCU, as well as the film Spider-Man: No Way Home , which connected the MCU to other Spider-Man film franchises by featuring characters from Sam Raimi 's Spider-Man trilogy , Marc Webb 's The Amazing Spider-Man films , and Sony's Spider-Man Universe (SSU). The SSU film Venom: Let There Be Carnage briefly featured
8528-418: The streaming service, which he felt was important for the wider company. In September 2018, Marvel Studios was reported to be developing several limited series centered on "second-tier" characters from the MCU films who had not and were unlikely to headline their own films. Each series was expected to be six to eight episodes and would be produced by Marvel Studios rather than Marvel Television, with Feige taking
8632-426: The studio are marketed as " Marvel Studios Special Presentations ". The Guardians of the Galaxy Holiday Special (2022), a Special Presentation, was the first project Marvel Studios began planning for Disney+. In July 2019, Feige announced the Phase Four slate at San Diego Comic-Con , consisting of films and, for the first time, television event series on Disney+. The Phase Four slate includes What If...? ,
8736-501: The studio was looking for actors who were excited to join the franchise and appear in multiple projects without being locked into contractual obligations. He also noted that they were starting to include theme park attractions in actors' deals. By December 2020, because of the impact COVID-19 had on theaters and film studios shifting away from theatrical releases, Marvel Studios began exploring updated contracts for actors, writers, directors, and producers to receive adjusted compensation in
8840-471: The timeline similar to their release order, Phase Three saw many of the films overlapping with each other in the timeline, while also introducing the first prequel property, Captain Marvel . The Phase Three film Avengers: Endgame featured characters traveling into the past and introduced a five-year time jump, with many subsequent releases in Phase Four and Phase Five set after Endgame ' s events in
8944-627: The timeline. The television series Loki and What If...? were the first properties to occur outside of the main timeline and explore alternative timelines and universes. There have been numerous attempts by Marvel Studios and others to codify the events of the MCU, which have been subject to perceived continuity errors , resulting in Marvel Studios releasing an official timeline book in 2023 for their first four phases that were designated as part of their " Sacred Timeline ". This book did not feature projects produced by other companies, such as Marvel Television's series which all had been loosely connected to
9048-408: The true start to Marvel Studios' exploration and use of the Fox characters, and said every project after it would be part of the MCU's "Mutant era". Some of the films between Deadpool & Wolverine and Secret Wars featured additional X-Men characters, with Feige saying the story of Secret Wars would lead into a "new age of mutants" and the X-Men being introduced to the MCU. Marvel Television
9152-411: The universe to network television with Agents of S.H.I.E.L.D. on ABC in 2013 before further expanding to streaming television on Netflix and Hulu and to cable television on Freeform . They also produced the digital series Agents of S.H.I.E.L.D.: Slingshot (2016). Marvel Studios began producing their own television series for streaming on Disney+ , starting with WandaVision in 2021 as
9256-621: The videos were able to give insight to the rest of the MCU and its population's perception of the films' events. Matthew Mueller at ComicBook.com said, "As far as viral marketing goes, this is definitely one of the more well-produced campaigns," and noted, "In our 24-hour news cycle, the smallest abnormal occurrence can spawn countless hours of coverage....so it stands to reason that multiple superhero related catastrophes would also warrant that kind of coverage." Alanna Smith, writing for Geek Chic Elite, stated, "When I found out about this channel I couldn't help but laugh out of disbelief and awe towards
9360-408: The viral marketing campaigns include ongoing posts on social media sites such as Twitter and Google+ , as well as a full length piece on Mashable , attributed to Everhart, that serves as a companion to the videos. More focus was placed on social media for the 2016 return, with tweets released to celebrate Earth Day , with reference to Stark Industries and Pepper Potts , and to mark the end of
9464-468: The wider "Marvel Cosmic Universe", although Gunn became the co-CEO of DC Studios in November 2022 and signed a four-year deal to work exclusively on DC Comics -based projects. For Phase Three, there was a large amount of collaboration between the filmmakers of the individual character films and the filmmakers of the crossover films Avengers: Infinity War and Avengers: Endgame , which were directed by
9568-404: The willingness on the part of Marvel Studios to poke fun at some of the more vocal complaints frequently raised against the action-centric nature of the MCU, and the entire superhero film genre by default. At the same time, in incorporating the real world dialogue regarding the ridiculous levels of structural damage inflicted on various metropolitan settings, [the franchise] sets itself apart through
9672-748: The writers' room, editing, on set, casting—every step of the production goes through the Marvel team to tell the best story that we can". He said the studio was able to work on so many series across different networks and platforms because all they needed was one person working on each series to help "guide the process". Actors appearing in Marvel Television series, such as Charlie Cox (who portrayed Matt Murdock / Daredevil in Daredevil ) and Adrianne Palicki ( Bobbi Morse / Mockingbird in Agents of S.H.I.E.L.D. ), were contractually obliged to appear in
9776-415: Was announced in July as Daredevil: Born Again . In 2008, the first comic book to tie-into the MCU was released. Quesada explained that these comics would be set within the continuity of the films, but were not intended to be direct adaptions. Rather, they would explore "something that happened off screen" or flesh out something briefly mentioned. Feige was involved with the creation of the comics, with
9880-410: Was done, along with the previously established Marvel Spotlight banner, to help indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story and could choose which storylines and characters under these banners to follow. At San Diego Comic-Con 2024, the fifth Avengers film was retitled Avengers: Doomsday (2026), with Robert Downey Jr. cast as
9984-632: Was established by crossing over common plot elements, settings, cast, and characters. Marvel Studios releases its films in groups called "Phases", with the first three phases collectively known as "The Infinity Saga" and the following three phases as "The Multiverse Saga". The first MCU film, Iron Man (2008), began Phase One which culminated in the 2012 crossover film The Avengers . Phase Two began with Iron Man 3 (2013) and concluded with Ant-Man (2015), while Phase Three began with Captain America: Civil War (2016) and concluded with Spider-Man: Far From Home (2019). Black Widow (2021)
10088-433: Was folded into Marvel Studios, with Marvel Studios taking over production of the remaining series and no further series expected to be developed by Marvel Television. In January 2021, Feige said "never say never" to potentially reviving the Netflix series, but noted that Marvel Studios was focused on their new Disney+ series. In May 2022, Marvel Studios was revealed to be developing a new Daredevil series for Disney+, which
10192-514: Was launched in June 2010 with Jeph Loeb as head, and had entered into discussions with ABC to create a show set in the MCU by July 2012; the network went on to release Agents of S.H.I.E.L.D. , Agent Carter , and Inhumans . The latter was a co-production with IMAX Corporation . In November 2013, Disney was set to provide Netflix with the live-action series Daredevil , Jessica Jones , Luke Cage , and Iron Fist , building up to
10296-452: Was on board for it and thinks that it's fun. Primarily because we've always remained consistent saying that the movie that we are making comes first. All of the connective tissue, all of that stuff is fun and is going to be very important if you want it to be. If the fans want to look further and find connections, then they're there. There are a few big ones obviously, that hopefully the mainstream audience will [be] able to follow as well. But...
10400-641: Was part of their Sacred Timeline, noting how there had been the corporate divide between what Marvel Studios created and what Marvel Television created. He continued that as time had passed, Marvel Studios began to see "how well integrated the [Marvel Television] stories are" and personally felt confident in saying Marvel Television's Daredevil was part of the Sacred Timeline. This section includes characters who will appear or have appeared in at least three MCU films/series and received main billing credit in at least two franchises. Additionally, Paul Bettany
10504-416: Was planning to produce its own films independently and distribute them through Paramount Pictures . Previously, Marvel had co-produced several superhero films based on Marvel Comics with Columbia Pictures , New Line Cinema , 20th Century Fox , and others. Marvel made relatively little profit from these licensing deals and wanted to get more money out of its films while maintaining artistic control of
10608-447: Was released on September 6, 2023. WHIH Newsfront (2015–16) is an in-universe current affairs show that serves as a viral marketing campaign for some of the MCU films, created in partnership with Google for YouTube . The campaign is an extension of the fictional news network WHIH World News, which is seen reporting on major events in many MCU films and television series. Leslie Bibb reprises her role as Christine Everhart from
10712-490: Was reprehensible"; this was reported to be a disagreement with a Disney executive over the censoring of gay pride elements in Quantumania so the film could be released in Kuwait in compliance with the country's restrictive anti-LGBTQ laws . A Disney spokesperson reiterated that Alonso was fired due to "an indisputable breach of contract and a direct violation of company policy" among other factors. Disney and Alonso reached
10816-476: Was the first actor to portray two main characters within the universe, voicing Tony Stark's artificial intelligence J.A.R.V.I.S. and portraying Vision. J. K. Simmons became the first actor to reprise a non-MCU role in the MCU when he appeared as J. Jonah Jameson (a role he played in Sam Raimi's Spider-Man trilogy from 2002 to 2007) in Spider-Man: Far From Home . Prior to his death in 2018, Stan Lee,
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