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Rheingold Brewery

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78-412: Rheingold Brewery, also referred to as Rheingold Breweries, or Liebmann Breweries, was the producer and marketer of Rheingold Beer from 1883 until 1987. This article is about both the brewery and its primary brand "Rheingold," which has been sold by other companies intermittently since Rheingold Brewery was ended. Founded by Samuel Liebmann and his three sons as S. Liebmann Brewery, the brewing company

156-807: A State Urban Enterprise Zone , creating tax breaks and investment incentives. According to the United States Census Bureau , the township had a total area of 2.22 square miles (5.74 km ), including 2.21 square miles (5.73 km ) of land and <0.01 square miles (0.01 km ) of water (0.09%). The East Branch of the Rahway River travels through Orange. Orange borders the Essex County municipalities of East Orange , Glen Ridge , Montclair , South Orange and West Orange . The 2010 United States census counted 30,134 people, 11,202 households, and 6,878 families in

234-637: A fifth-generation American member of the family of brewers who had worked at Rheingold Breweries in the 1960s. The product was produced under contract by F.X. Matt Brewing Company in Utica, New York , and, starting in 2004, at Greenpoint Beer Works in Clinton Hill, Brooklyn . In February 1999, Stroh sold the Rheingold brand to Pabst Brewing Company . In 2005, Drinks Americas of Wilton, Connecticut , purchased Rheingold Brewing Company, Inc. The product

312-459: A multi-ethnic, economically diverse city, Orange suffered indirectly from the 1967 riots in Newark (even though Newark and Orange do not share a border) and directly from the construction of Interstate 280 through the heart of the downtown area, triggering middle-class " white flight " from aging industrial towns to the new automobile suburbs being built in western Essex County and elsewhere. By

390-406: A per capita basis. The city derives its name from William III of England or William IV, Prince of Orange . Despite the differences in the municipalities' character, Orange, East Orange , South Orange and West Orange are sometimes jointly called The Oranges . In 2020, the township had New Jersey's 12th-highest property tax rate, with an equalized rate of 4.679% compared to 2.824% in

468-731: A portion of the total population of all places in the United States. Orange is governed within the Faulkner Act , formally known as the Optional Municipal Charter Law, under the Mayor-Council form of municipal government. The city is one of 71 (of the 564) municipalities statewide that use this form of government. The governing body is comprised of the directly elected mayor and the seven-member City Council. There are four ward representatives on

546-447: A source for the tannic acid they needed, leading to the growth of many factories producing shoes and boots. Orange was once the United States' hat-making capital. The industry can be traced there to 1792. By 1892, 21 firms were engaged in that trade, employing over 3,700 people in plants that produced about 4.8 million hats, which had a combined value in excess of $ 1 million (equivalent to $ 33.9 million in 2023). Several brothers founded

624-411: A turnout of 27.5%. In the 2009 gubernatorial election , Democrat Jon Corzine received 91.7% of the vote (4,993 ballots cast), ahead of Republican Chris Christie with 5.5% (302 votes), Independent Chris Daggett with 1.4% (74 votes) and other candidates with 0.6% (31 votes), among the 5,442 ballots cast by the city's 14,891 registered voters, yielding a 36.5% turnout. The City of Orange is served by

702-492: Is Dwayne D. Warren, whose term of office ends June 30, 2024. Members of the City Council are Council President Kerry J. Coley (East Ward, 2026), Council Vice President Tency A. Eason (North Ward, 2026), Quantavia L. Hilbert (West Ward, 2026), Weldon M. Montague III (at-large, 2024), Clifford Ross (at-large, 2024), Jamie Summers-Johnson (South Ward, 2022) and Adrienne Wooten (at-large, 2024). The City of Orange Township

780-531: Is in the 10th Congressional District and New Jersey's 34th state legislative district. For the 118th United States Congress , New Jersey's 10th congressional district is represented by LaMonica McIver ( D , Newark ). New Jersey is represented in the United States Senate by Democrats Cory Booker ( Newark , term ends 2027) and George Helmy ( Mountain Lakes , term ends 2024). For

858-687: Is on the Newark and Mount-Pleasant Turnpike , the main road from Newark to Morristown , and ultimately to Easton, Pennsylvania . The town became a busy thoroughfare for travelers, and hotels abounded. Initially, the stagecoach was the primary method of transportation. Omnibuses of the Eclipse and the Morris & Newark Lines serviced Orange. The Morris and Essex Railroad arrived in Orange in November 1836, its first cars drawn by horses. On October 2, 1837,

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936-626: Is one of 31 former Abbott districts statewide that were established pursuant to the decision by the New Jersey Supreme Court in Abbott v. Burke which are now referred to as "SDA Districts" based on the requirement for the state to cover all costs for school building and renovation projects in these districts under the supervision of the New Jersey Schools Development Authority . As of

1014-563: The 2000 United States census there were 32,868 people, 11,885 households, and 7,642 families residing in the township. The population density was 14,903.7 inhabitants per square mile (5,754.4/km ). There were 12,665 housing units at an average density of 5,742.8 per square mile (2,217.3/km ). The racial makeup of the township was 13.20% White , 75.10% Black or African American , 0.34% Native American , 1.26% Asian , 0.10% Pacific Islander , 5.21% from other races , and 4.79% from two or more races. Hispanic or Latino of any race were 12.47% of

1092-692: The 2024-2025 session , the 34th legislative district of the New Jersey Legislature is represented in the State Senate by Britnee Timberlake ( D , East Orange ) and in the General Assembly by Carmen Morales (D, Belleville ) and Michael Venezia (D, Bloomfield ). Essex County is governed by a directly elected county executive , with legislative functions performed by the Board of County Commissioners . As of 2024 ,

1170-529: The East River , saying that packing it would be too costly. The plant was kept open for two months when the Teamsters Union filed an antitrust lawsuit asking for an injunction against Pepsi to prevent them from closing the plant, contesting the legality of Pepsi's right to control the plant, and claiming $ 600 million in treble damages for the workers of the two local union chapters. But the plant

1248-471: The Green Party . In the 2012 presidential election , Democrat Barack Obama received 96.7% of the vote (9,828 cast), ahead of Republican Mitt Romney with 2.9% (291 votes), and other candidates with 0.4% (42 votes), among the 10,230 ballots cast by the township's 16,243 registered voters (69 ballots were spoiled ), for a turnout of 63.0%. In the 2008 presidential election , Obama received 95.5% of

1326-469: The "Miss Rheingold" contest . The first winner was chosen by company executives, but subsequent winners were chosen by popular vote. Each year, six candidates were chosen from a large field of applicants by a panel of company leaders, celebrities, and advertising executives. Then Rheingold drinkers could vote for their favorite at up to 35,000 boxes displayed at the end of supermarket aisles, atop crates of Rheingold beer and on bar tops – always with pictures of

1404-482: The "No-Name Hat Company" in Orange before one of them moved on to make fedoras in Philadelphia under the family name, " Stetson ." By 1921, only five hat-making firms were left, many having departed for places such as Norwalk and Danbury, Connecticut . By 1960, all had left. Beer was a major industry in Orange beginning in the early 1900s, when the three Winter Brothers of Pittsburgh , Pennsylvania, arrived in

1482-1152: The 2020–21 school year, the district, comprised of 12 schools, had an enrollment of 5,629 students and 507.5 classroom teachers (on an FTE basis), for a student–teacher ratio of 11.1:1. Schools in the district (with 2020–21 enrollment data from the National Center for Education Statistics ) are Orange Early Childhood Center (188 students; in Pre-K), John Robert Lewis Early Childhood Center (NA; Pre-K), Central Elementary School (319; K–2), Cleveland Street School (303; K–7), Forest Street Community School (410; Pre-K–7), Heywood Avenue School (355; Pre-K–7), Lincoln Avenue School (708; K–7), Oakwood Avenue Community School (425; Pre-K–7), Park Avenue School (569; K–7), Rosa Parks Central Community School (999; Grades 3–7; formerly Main Street School and Central School), Scholars Academy (NA), Orange Preparatory Academy (679; 8–9, formerly Orange Middle School), Orange High School (840; 10–12) and STEM Innovation Academy of

1560-410: The 8,931 ballots cast by the city's 14,409 registered voters, for a turnout percentage of 62.0. In the 2013 gubernatorial election , Democrat Barbara Buono received 85.0% of the vote (3,809 cast), ahead of Republican Chris Christie with 14.4% (643 votes), and other candidates with 0.6% (27 votes), among the 4,560 ballots cast by the township's 16,607 registered voters (81 ballots were spoiled), for

1638-2005: The County Executive is Joseph N. DiVincenzo Jr. ( D , Roseland ), whose four-year term of office ends December 31, 2026. The county's Board of County Commissioners is composed of nine members, five of whom are elected from districts and four of whom are elected on an at-large basis. They are elected for three-year concurrent terms and may be re-elected to successive terms at the annual election in November. Essex County's Commissioners are: Robert Mercado (D, District 1 – Newark 's North and East Wards, parts of Central and West Wards; Newark, 2026), A'Dorian Murray-Thomas (D, District 2 – Irvington , Maplewood and parts of Newark's South and West Wards; Newark, 2026), Vice President Tyshammie L. Cooper (D, District 3 - Newark: West and Central Wards; East Orange , Orange and South Orange ; East Orange, 2026), Leonard M. Luciano (D, District 4 – Caldwell , Cedar Grove , Essex Fells , Fairfield , Livingston , Millburn , North Caldwell , Roseland , Verona , West Caldwell and West Orange ; West Caldwell, 2026), President Carlos M. Pomares (D, District 5 – Belleville , Bloomfield , Glen Ridge , Montclair and Nutley ; Bloomfield, 2026), Brendan W. Gill (D, at large; Montclair, 2026), Romaine Graham (D, at large; Irvington, 2026), Wayne Richardson (D, at large; Newark, 2026), Patricia Sebold (D, at-large ; Livingston, 2026). Constitutional officers elected countywide are: Clerk Christopher J. Durkin (D, West Caldwell, 2025), Register of Deeds Juan M. Rivera Jr. (D, Newark, 2025), Sheriff Armando B. Fontoura (D, Fairfield, 2024), and Surrogate Alturrick Kenney (D, Newark, 2028). As of March 2011, there were 14,943 registered voters in Orange, of whom 8,490 (56.8%) were registered as Democrats , 302 (2.0%) as Republicans , and 6,147 (41.1%) as Unaffiliated . There were no voters registered as either Libertarian or as affiliated with

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1716-547: The Oranges (160; 9–12). The Orange Public Library collection contains 200,000 volumes and circulates 43,000 items annually. Built as the Stickler Memorial Library, the imposing structure designed by McKim, Mead, and White opened in 1901. Portions of the city are part of an Urban Enterprise Zone (UEZ), one of 32 zones covering 37 municipalities statewide. Orange was selected in 1983 as one of

1794-575: The Wikimedia System Administrators, please include the details below. Request from 172.68.168.150 via cp1114 cp1114, Varnish XID 923380732 Upstream caches: cp1114 int Error: 429, Too Many Requests at Thu, 28 Nov 2024 08:00:15 GMT Orange, New Jersey The City of Orange (known simply as Orange ) is a township in Essex County , in the U.S. state of New Jersey . As of the 2020 United States census ,

1872-402: The average family size was 3.38. In the township the population was spread out, with 27.7% under the age of 18, 10.0% from 18 to 24, 32.2% from 25 to 44, 19.3% from 45 to 64, and 10.8% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 86.0 males. For every 100 females age 18 and over, there were 79.1 males. The median income for a household in

1950-501: The beams by construction workers decades earlier. In 2004, Rheingold stirred controversy in New York City with a series of ads that mocked New York City Mayor Michael Bloomberg 's ban on smoking in bars and enforcement of city laws prohibiting dancing in bars that did not have a "cabaret license". Bloomberg responded by drinking Coors in public. In 1940, Philip Liebmann, great-grandson of founder Samuel Liebmann , initiated

2028-675: The brewery carried unmanageable debt and in 1972 sold both brands to Miller Brewing Company , which relaunched Lite as "Lite Beer from Miller", and later Miller Lite . In 1967, Rheingold Breweries acquired Dawson Brewing Company in New Bedford, Massachusetts . In February 1973, PepsiCo , Inc. bought a controlling interest in Rheingold Breweries, paying $ 57 million for 83% of the Rheingold/Pepsi Bottling operation. Industry observers said that PepsiCo

2106-414: The brewery introduced it as a permanent product. The brewery's production increased from 1,200 barrels in its first year, to 39,000 barrels in 1877, 165,000 barrels in 1894, 200,000 barrels per year in the early 1900s and 700,000 US beer barrels (820,000 hl) in 1914. It expanded to adjacent properties, absorbed the nearby John Schoenwald Brewery in 1878, and Claus-Lipsius Brewery in 1902, and in 1907 it

2184-578: The brewery of record on the label to "Rheingold Brewery". Christian Schmidt's brands were sold to G. Heileman Brewing Company in April 1987, and then to Stroh Brewery Company in July 1996. Heileman Brewing continued to manufacture Rheingold Beer in its La Crosse, WI plant, at least into the 1990s. No written record of this can be found, but vintage Rheingold Premium cans are occasionally seen on eBay that show "G. Heileman Brewing Co., LA CROSSE, WISCONSIN" on

2262-449: The carcinogenic effects of this material became known, and the polluted site of the factory became a liability for the city. Orange has produced such notables as baseball's Monte Irvin and heavyweight boxer Tony Galento . Actor William Bendix lived and worked here for a short while. Presidents, presidential candidates, and governors visited. Orange held major celebrations for its 100th anniversary, and another when it turned 150. Once

2340-585: The city and built the first brewery. The Orange Brewery was constructed in 1901 at a reported cost of $ 350,000 (equivalent to $ 12.8 million in 2023). The production of beer ceased with prohibition in 1920, and after the repeal of the Volstead Act in 1933, the brewery was sold to John F. Trommers of Philadelphia. Trommers brewed beer under that label until 1950, when the concern was again sold to Liebmann Breweries, Incorporated, which bottled Rheingold Beer . Eventually, after passing through several other owners,

2418-504: The city council and three at-large representatives. Councilmembers are elected to serve four-year terms of office in non-partisan elections on a staggered basis with the three at-large seats and the mayor up for election together and the four ward seats up together on an alternating cycle in even-numbered years as part of the May municipal election. As of July 2022 , the Mayor of Orange

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2496-399: The city was one of four Essex County municipalities to pass a referendum to become a township, joining 11 municipalities that had already made the change, of what ultimately were more than a dozen Essex County municipalities to reclassify themselves as townships to take advantage of federal revenue sharing policies that allocated townships a greater share of government aid to municipalities on

2574-675: The country except Falstaff Brewing Corporation , which had six. Its expansion into California was unsuccessful; the San Francisco plant was closed in 1955, and the Los Angeles facility was sold to Hamm's Brewery in 1957. Rheingold became the leading beer in New York state and prospered until the early 1960s when profits were squeezed by rising labor and other costs, and fierce price competition from brands whose broader national footprints gave them competitive advantages. In 1964,

2652-588: The county as a whole and a statewide average of 2.279%. Orange has its origins in Connecticut 's New Haven Colony. In 1666, 30 of New Haven's families traveled by water to found "a town on the Passayak" River. They arrived on territory now encompassing Newark , the Oranges , and several other municipalities. The area was in the northeast portion of a land grant conveyed by King Charles II of England to his brother James, Duke of York. In 1664, James conveyed

2730-456: The eighth-highest in the United States. Although still a small percentage of total residents, Orange and East Orange have the largest concentrations of Guyanese Americans in the country. In the 2000 Census, 2.9% of Orange residents identified as being of Guyanese ancestry. While Queens and Brooklyn had larger populations in terms of raw numbers, Orange and East Orange (with 2.5%) had the highest percentages of people of Guyanese ancestry as

2808-452: The end of the 1970s, Orange had many of the urban ills normally associated with larger cities. However, the city still features many tree-lined streets with well-maintained homes. In 1982, citizens voted overwhelmingly to change the designation of Orange from a city to a township , thereby making it eligible for federal Revenue Sharing funds. In 1985, the State of New Jersey named Orange as

2886-401: The first major black entertainer to host a television show , many advertisers demurred; Rheingold on the other hand became the New York regional sponsor for Cole's show. Rheingold aired television ads featuring African American, Puerto Rican , and Asian American actors to appeal to its racially diverse customer base. Rheingold also sponsored The Jackie Robinson Show on Sunday evenings during

2964-516: The first reduced calorie beers, which was brewed using a process originated by chemist Dr. Hersch Gablinger of Basel, Switzerland. The beer was also marketed as Gablinger's Extra Light Beer. It failed in the marketplace, but the formula was tweaked by Joseph Owades , PhD, a biochemist working for Rheingold, and made available to Meister Brau Inc. in 1967, which made minor adjustments to Owades' formula and marketed it as Meister Brau Lite. Despite widespread popularity of Meister Brau and Meister Brau Lite,

3042-593: The first steam locomotive appeared, and the horses were, with minor exception, relegated to pasture. The "M&E" later became a part of the Delaware, Lackawanna and Western Railroad (DL&W), which exists today as NJ Transit 's Morristown Line . Trolley cars appeared much later, with the Orange and Newark Horse Car Railroad Company running its first car up Main Street in May 1862. The Orange Crosstown Line, eventually extending from Morris Street, Orange, to Bloomfield,

3120-581: The fourth generation of the Jewish American Liebmann family sold the company to New Jersey based Pepsi-Cola United Bottlers, Inc. (“PUB”), a bottling and distribution company of Pepsi-Cola and other soft drink brands, for $ 26 million, which then adopted the name “Rheingold Breweries” for the combined entity. Beer sales peaked in the following year, 1965, at 4,236,000 US beer barrels (4,971,000 hl), but declined thereafter. In 1966 Rheingold Breweries introduced Gablinger's Beer, one of

3198-501: The highest percentages of African American people in the United States, and the fourth-highest in New Jersey (behind Lawnside at 93.60%, East Orange at 89.46%, and Irvington at 81.66%) of all places with 1,000 or more residents identifying their ancestry. Orange has a large Haitian American population, with 11.4% of residents identifying themselves as being of Haitian ancestry, the highest of any municipality in New Jersey and

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3276-475: The initial group of 10 zones chosen to participate in the program. In addition to other benefits to encourage employment and investment within the Zone, shoppers can take advantage of a reduced 3.3125% sales tax rate (half of the 6 + 5 ⁄ 8 % rate charged statewide) at eligible merchants. Established in November 1992, the city's Urban Enterprise Zone status expires in November 2023. As of May 2010 ,

3354-558: The land to two proprietors, Lord John Berkeley and Sir George Carteret . Since Carteret had been Royal Governor of the Isle of Jersey , the territory became known as "New Jersey." Orange was initially part of the city of Newark, but it was originally known as "Newark Mountains". On June 7, 1780, the townspeople of Newark Mountains officially voted to adopt the name Orange. At the time, a significant number of people favored secession from Newark. This did not occur until November 27, 1806, when

3432-516: The late 1950s and early 1960s. Rheingold's core consumer was working class men. A 2003 New York Times article gave a creative description: "Rheingold Beer was once a top New York brew, guzzled regularly by a loyal cadre of workingmen, who would just as soon have eaten nails as drink another beer maker's suds." During the cleanup of the World Trade Center rubble after the 2001 collapse, Rheingold cans were found that had been stashed in

3510-542: The legendary ring made of gold from the Rhein (Rhine) river in Germany , which is the subject of the opera Das Rheingold . In 1854, brewer Samuel Liebmann immigrated from Germany to America , partly to escape government oppression. He sent his oldest son Joseph ahead to find a suitable place for a brewery. When Samuel, his wife, and the other five children arrived in Philadelphia on November 7, 1854, Joseph met them on

3588-531: The legendary ring, made of gold from the Rhine River, which is central to Richard Wagner 's Ring cycle operas . Das Rheingold is the first of the four Ring cycle operas.) A third version holds that a special beer was brewed for a dinner held to honor the head of the Metropolitan Opera after the season finale performance of Das Rheingold , and the beer was named "Rheingold". It was a hit, so

3666-401: The now-defunct Clinton Township . On January 31, 1860, Orange was reincorporated as a town . Parts of the town were taken to form South Orange Township (April 1, 1861, now known as Maplewood ), Fairmount (March 11, 1862, now part of West Orange), East Orange Township (March 4, 1863) and West Orange Township (April 10, 1863). On April 3, 1872, Orange was reincorporated as a city. In 1982,

3744-601: The plant was closed permanently in 1977. Other notable firms in Orange were the Monroe Calculating Company , manufacturers of the adding machines of the same name, and the Bates Manufacturing Company, producers of office accessories such as staplers and stampers. The United States Radium Corporation refined ore and extracted the radium used to make luminous paint for dials and hands of watches and other indicators. Years later,

3822-432: The population were under the age of 18, 9.8% from 18 to 24, 30.5% from 25 to 44, 23.6% from 45 to 64, and 11.2% who were 65 years of age or older. The median age was 34.4 years. For every 100 females, the population had 89.0 males. For every 100 females ages 18 and older there were 84.1 males. The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income

3900-410: The population. There were 11,885 households, out of which 33.4% had children under the age of 18 living with them, 30.7% were married couples living together, 26.3% had a female householder with no husband present, and 35.7% were non-families. 30.2% of all households were made up of individuals, and 10.5% had someone living alone who was 65 years of age or older. The average household size was 2.73 and

3978-420: The population. Of the 11,202 households, 31.0% had children under the age of 18; 28.6% were married couples living together; 24.6% had a female householder with no husband present and 38.6% were non-families. Of all households, 32.7% were made up of individuals and 11.4% had someone living alone who was 65 years of age or older. The average household size was 2.66 and the average family size was 3.38. 25.0% of

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4056-462: The professional firefighters of the city of Orange Fire Department (OFD). Founded in 1872, the OFD operates out of two fire stations, located at 419 Central Avenue and 257 Washington Street. The firefighting apparatus consists of two fire engines , two quints and a ladder truck . The Orange Board of Education serves public school students in pre-kindergarten through twelfth grade . The district

4134-546: The side panel and with 1990s-style stay-tabs, and the Christian Schmidt Brewery Misplaced Pages article says, "Heileman produced Rheingold after 1987, but it was retired by Stroh in the late 1990s". In 1996, Mike Mitaro, a veteran beer industry executive, licensed the rights to the Rheingold brand from Stroh, started Rheingold Brewing Company, Inc., and relaunched Rheingold Beer in 1998. The new Rheingold executive team included Walter "Terry" Liebmann,

4212-541: The six finalists framing the box. The contest was heavily funded and the winner would be widely-publicized throughout the following year in TV and radio commercials, on billboards, and packaging, as "Miss Rheingold". In the 1950s, as many as 25 million votes were cast, leading the company to claim, "the selection of Miss Rheingold was almost as highly anticipated as the race for the White House." The first Miss Rheingold

4290-408: The subsidiary name, "Rheingold Brewery". In 1987, Rheingold was purchased by G. Heileman Brewing Company which continued to sell the beer but stopped using Rheingold Brewery or Breweries as a company name on the label. Sales of Rheingold Beer have been continued off-and-on by subsequent owners, with two gaps—one in the mid-1990s and another from 2013 through 2023. The name Rheingold is an allusion to

4368-601: The territory now encompassing all of the Oranges was finally detached. On April 13, 1807, the first government was elected, but not until March 13, 1860, was Orange officially incorporated as a city. Immediately, the new city began fragmenting into smaller communities, primarily because of local disputes about the costs of establishing paid police, fire, and street departments. South Orange was organized on January 26, 1861; Fairmount (later to become part of West Orange) on March 11, 1862; East Orange on March 4, 1863; and West Orange (including Fairmount) on March 14, 1863. Orange

4446-684: The three decades following Prohibition, Rheingold was promoted as the "Dry Beer", and the annual Miss Rheingold contest, launched in 1940, became the centerpiece of its marketing campaign. Between 1947 and 1954, the company acquired four new plants: In 1947, Eichler Brewery in the Bronx ; in 1950, Trommer's Brewery in Orange, New Jersey ; and in 1954, the San Francisco and Los Angeles plants of Acme Brewing Company. With five plants, Rheingold had more production facilities than any other brewing company in

4524-531: The time when the company was combined with Pepsi United Bottling in New Jersey, Rheingold Breweries became a local producer and distributor of Pepsi, and other soft drinks. Rheingold developed a successful marketing formula in the early 1940s that led to thirty years of share strength. It included radio and television jingles, the annual "Miss Rheingold" contest, official sponsorship of the New York Mets , and print and TV advertising with racial diversity that

4602-505: The township was $ 35,759, and the median income for a family was $ 40,852. Males had a median income of $ 33,442 versus $ 29,520 for females. The per capita income for the CDP was $ 16,861. About 15.4% of families and 18.8% of the population were below the poverty line, including 24.6% of those under age 18 and 16.7% of those age 65 or over. As part of the 2000 Census, 75.10% of Orange's residents identified themselves as being African American, one of

4680-402: The township's population was 34,447, an increase of 4,313 (+14.3%) from the 2010 census count of 30,134, which in turn reflected a decline of 2,734 (-8.3%) from the 32,868 counted in the 2000 census . The New Jersey Legislature originally incorporated Orange as a township on November 27, 1806, from parts of Newark Township . Parts of the township were taken on April 14, 1834, to form

4758-481: The township. The population density was 13,705.7 per square mile (5,291.8/km ). There were 12,222 housing units at an average density of 5,558.9 per square mile (2,146.3/km ). The racial makeup was 12.80% (3,857) White , 71.83% (21,645) Black or African American , 0.57% (173) Native American , 1.51% (455) Asian , 0.02% (6) Pacific Islander , 9.95% (2,999) from other races , and 3.32% (999) from two or more races. Hispanic or Latino of any race were 21.67% (6,531) of

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4836-435: The vote (10,001 cast), ahead of Republican John McCain with 3.8% (397 votes) and other candidates with 0.3% (27 votes), among the 10,476 ballots cast by the city's 15,388 registered voters, for a turnout of 68.1%. In the 2004 presidential election , Democrat John Kerry received 89.6% of the vote (8,000 ballots cast), outpolling Republican George W. Bush with 9.1% (811 votes) and other candidates with 0.5% (67 votes), among

4914-509: The wharf and escorted them to Brooklyn . Within a week, Samuel leased a small brewery on Meserole Street where he started brewing beer with his three sons. A year later the company bought a 6.4-acre site at the corner of Forrest Street and Bremen Street, in the Bushwick section of Brooklyn, and built a new plant there. Samuel retired in 1868, and in 1870 the name of the company was changed to S. Liebmann’s Sons Brewery. The Rheingold brand name

4992-423: Was $ 40,818 (with a margin of error of +/− $ 1,616) and the median family income was $ 44,645 (+/− $ 4,033). Males had a median income of $ 34,986 (+/− $ 3,168) versus $ 36,210 (+/− $ 2,706) for females. The per capita income for the borough was $ 19,816 (+/− $ 1,027). About 16.2% of families and 18.1% of the population were below the poverty line, including 24.6% of those under age 18 and 20.6% of those age 65 or over. As of

5070-509: Was Spanish-born Jinx Falkenburg . Future NBC television personality Robbin Bain was crowned in 1959. Two of the final winners were actresses Emily Banks (1960) and Celeste Yarnall (1964), both of whom had featured guest roles as yeomen on separate episodes of Star Trek: The Original Series . A number of Miss Rheingold runner-ups achieved success in show business, including Jean Moorhead , Suzanne Alexander , and Robbin Bain. The public contest

5148-490: Was atypical at the time. Rheingold was the official beer of the New York Mets , and its advertisements featured John Wayne , Jackie Robinson , Sarah Vaughan and the Marx Brothers . Humorist and radio personality Jean Shepherd was the radio spokesman for Rheingold's radio ads on New York Mets broadcasts in the 1970s. Rheingold's radio and TV commercials typically featured jingles that became widely known. One

5226-399: Was continued in the brewery’s Orange, New Jersey plant. In October 1977, Chock full o'Nuts sold Rheingold Breweries to Christian Schmidt Brewing Company of Philadelphia , which moved production of Rheingold Beer to its Philadelphia and Cleveland, Ohio plants and sold the Orange, New Jersey plant. Schmidt changed the callout on the Rheingold label from "Extra Dry" to "Premium", and changed

5304-691: Was ended after 1964 because budgets were being squeezed, and the image of demure, smiling, all-white females was becoming passé. A winner was chosen in 1965 by brewery executives. The new Rheingold owners revived the Miss Rheingold contest in 2003 and 2004, but unlike the wholesome girl-next-door image of earlier Miss Rheingold contestants, a company spokesman explained: "They no longer wore ball gowns and white gloves; They had tattoos . They were pierced. They were badasses." Though in 2003, The Village Voice noted Rheingold for "the best marketing campaign co-opting hipster drinking habits." public response

5382-511: Was first used in 1883. There are several family-lore explanations of its origin. The first is simply that "Rheingold" was an allusion to the great Rhein River in Germany (also spelled "Rhine"). Another story was that at a banquet held after an opera performance, the conductor held up the glass of beer and declared it was the color of "Rheingold", or "Das Rheingold" ("Rheingold" being a reference to

5460-599: Was lackluster compared with earlier years and the contest was not continued. In the introduction to the Eartha Kitt song "I Wanna Be Evil", she sings, "I was made Miss Rheingold though I never touch beer". The band 33 on the Needle from Alton, Illinois , released the song "Rheingold Girl" on their 2017 album Sounds Across the Midnight Sky . Samuel Liebmann Too Many Requests If you report this error to

5538-613: Was modified and F.X. Matt Brewing Company continued to produce it under contract. As of 2010, Drinks America was selling Rheingold Beer in the New York Metropolitan Area , Connecticut , New Jersey , Pennsylvania , and Maryland . By 2011, it had expanded to Cincinnati, Ohio , Georgia , and Florida . Drinks America stopped selling Rheingold in 2013 and it was unavailable until mid-2023 when Brewing Brands, LLC sold some. The Rheingold Brewery building in Brooklyn

5616-632: Was more interested in the company's soft drinks bottlers in California, Florida , Mexico , and Puerto Rico than in the beer business. Sales in 1973 fell below 3 million US bbl (3.5 million hl). In January 1974, after difficult negotiations with the local Teamsters Union , Pepsi closed the Brooklyn plant, explaining that it was on track to lose $ 8 million due to high costs. The remaining two beer plants in Orange, New Jersey and New Bedford, Massachusetts remained open. Pepsi poured 100,000 US gallons (380,000 L) of beer into

5694-554: Was officially closed in early March. William Black , the founder of the Chock full o'Nuts coffee company stepped in and negotiated a deal with the union, giving their members ownership of 10% of Rheingold Brewery in exchange for wage concessions. He then purchased the brewery on March 8, 1974, for $ 1 plus assumption of the brewery's $ 10 million in debt. The Brooklyn plant was unprofitable for another two years and its doors were closed for good in mid-January 1976. Rheingold production

5772-661: Was run by the Liebmann family, through several name changes, until 1964 when the fourth American generation sold it to New Jersey–based Pepsi-Cola United Bottlers. At its peak, the company owned five plants around the United States and Rheingold was the leading beer brand in New York State with a market share as high as 35% during the 1940s, 1950s, and early 1960s. Rheingold Breweries was purchased by Chock full o'Nuts in 1974, and then by Christian Schmidt Brewing Company in 1977. Schmidt continued to sell Rheingold Beer under

5850-467: Was started in June 1888. (The first electric trolley in the State of New Jersey operated over a section of this line.) Eventually, all the trolleys, and the buses that replaced them, became part of the sprawling Public Service Coordinated Transport System. Orange became an industrial city early in its history, with the tanning industry expanding rapidly after settlers found growths of hemlock trees that were

5928-425: Was the largest and most complete brewing facility in the eastern United States, occupying 18-acres and four city blocks. The plant pioneered new refrigeration methods and was the first plant to have its own laboratory. During Prohibition , from 1920 through 1933, the brewery survived by selling "near beer", lemonade, and "Teutonic", a concentrated liquid extract of malt and hops for nutrition and good health. During

6006-540: Was torn down in 1981. In 2018, after many years of disrepair and vacancy, a 500-unit apartment building was built on the site. The apartment complex, at 10 Monteith Street, Brooklyn, is called, “The Rheingold” or “Rheingold - Bushwick”. While Rheingold Beer was its main product, the brewery also produced and sold additional products including Rheingold Ale, Rheingold Bock and Golden Bock, McSorley's Cream Ale, Knickerbocker Beer, Knickerbocker Natural, Kool Mule, Esslinger's , Acme Gold Label Beer, and Bull Dog Ale. Also, during

6084-399: Was written by jazz musician Les Paul in 1951. Another was set to Émile Waldteufel 's, Estudiantina Waltz, Op. 191 , with the words: My beer is Rheingold, the dry beer.    Think of Rheingold whenever you buy beer.    It's not bitter, not sweet; it's the dry flavored treat.    Won't you try extra dry Rheingold beer? When Nat King Cole became

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