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151-616: WML may stand for: What's My Line? , a game show White matter lesion, a lesion of the white matter Wireless Markup Language , markup used for mobile phones with Wireless Application Protocol Wesnoth Markup Language , a configuration and scripting language for the game The Battle for Wesnoth WML, the National Rail station code for Wilmslow railway station , Cheshire, England See also [ edit ] All pages with titles beginning with WML Topics referred to by

302-478: A celebrity guest appearance (originally called "mystery challengers" by Daly) whom the panel had to identify by name, rather than occupation. (In the first episode, the mystery guest was New York Yankees shortstop Phil Rizzuto .) In the early years of the show, the questioning was the same as it was for regular contestants, but starting with the April 17, 1955 edition, panelists were only allowed one question at

453-492: A Secret , and later, the syndicated version of WML engaged in the practice of contestants demonstrating their talents. However, despite frequent requests by the panel, particularly Arlene Francis, such demonstrations rarely occurred as according to executive producer Gil Fates , Daly was not fond of this practice. After the first four episodes, the show gained its initial sponsor when Jules Montenier paid to have his product, Stopette spray deodorant, featured in advertising on

604-856: A black TV-shaped bullet. Stations serving neighboring communities outside the immediate area, but which could also be viewed in the primary local area, were denoted with a black numeral inside a white TV-shaped bullet outlined in black (for example, in the San Francisco edition, stations based in San Francisco or Oakland had their channel numbers listed as white-on-black TV-shaped bullets, while stations serving neighboring Sacramento or Salinas / Monterey (but could still be viewed in parts of San Francisco or Oakland, including their suburbs, as fringe reception) had their channel numbers listed as black-on-white icons). A particular listing could begin with as many as three or more channel bullets depending upon

755-522: A breaking news story. While Daly moderated the first live episode after his return from Moscow, he praised his employers' use of videotape. In such instances, cast and crew worked on two episodes consecutively during the same Sunday night: the "taped" one, followed immediately by the "live" one. The cast and crew began taking "summer breaks" from the show in July 1961, through July 1967. The closing credits of each prerecorded episode included an acknowledgment of

906-492: A chalkboard, and meet the panel up close for a casual inspection, and the panel was allowed one initial "wild" guess. The first contestant on What's My Line? was Pat Finch, a hat check girl at the Stork Club . Finch appeared again on the fifth anniversary show (with the "line" of "chorus girl" appearing in the musical Fanny ) and on the final broadcast in 1967 as a guest. Beginning in 1955 Daly simply greeted and seated

1057-400: A dozen international versions, radio versions, and a live stage version. Revivals in the U.S. were proposed several times, but all of them failed to go past the planning stages. New episodes have not been created for American television since December 12, 1974. In 2013, TV Guide ranked What's My Line? ninth on its list of the 60 greatest game shows ever and Time ranked it as one of

1208-433: A flop!" Daly later explained, after the show had finished its run on CBS, the maximum payout of $ 50 was to ensure the game was played only for enjoyment, and that there could never be even the appearance of impropriety. Later in the series, Daly would throw all the cards over with increasing frequency and arbitrariness (frequently to give a particularly interesting or worthy panelist the maximum available prize money), evidence

1359-551: A foreword on the channel lineup page as well as those that were available mainly on digital cable and satellite; although most of these newly added channels were placed within the prime time grids, only a few (such as Animal Planet and MSNBC ) were also incorporated into the log listings. Features in the magazine were also revamped with the additions of "The Robins Report" (a review column by writer J. Max Robins), "Family Page" (featuring reviews of family-oriented programs) and picks of select classic films airing that week, as well as

1510-415: A fourth guest panelist. After Kilgallen's death in 1965, she was similarly not replaced with a permanent panelist, and for the show's final two years, the panel consisted of Cerf, Francis and two guests. At various times, a regular panelist might take a vacation or be absent from an episode due to outside commitments. On these occasions, a guest panelist would take their spot. The most frequent guest panelist

1661-424: A grid (a rowed display of listings for programs scheduled to air during the evening hours each night, primarily organized by channel) into the listings between 1979 and 1981, which was slotted at a random page within each day's afternoon listings. The grid originated as a single-page feature that provided a summary of programs airing during prime time (from 7:00 to 10:00 p.m. or 8:00 to 11:00 p.m. depending on

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1812-412: A half-page segment, which provided expanded reviews of select programs airing each day (various editions of "Close-Up" were eventually used for different types of programs, from premieres of new series to shows airing on cable). Over time, other regular and recurring features (most of them television-related) were included alongside the listings including "Insider" (a television news and interview section in

1963-425: A handful of cable channels. It also listed a small selection of late-night movies airing on certain channels. The time period of the listings in the daytime grids also shifted from starting at 5:00 a.m. and ending at 5:00 p.m. to running from 7:00 a.m. to 7:00 p.m. By this point, the log listings were restricted to programs airing from 7:00 to 11:00 p.m. In early 2005, more channels were added to

2114-405: A live broadcast but during the last eight years many episodes were videotaped weeks or months in advance of their telecasts. The show's announcer acknowledged this fact during the closing credits of every "prerecorded" episode. In addition to the television version, What's My Line? was also broadcast on network radio for a short time. From May 20 to August 27, 1952, an NBC Radio Network version

2265-488: A long time in the archive of producers Mark Goodson and Bill Todman , but some of the episodes were lost in 1975. After the Sunday night series's cancellation by CBS in 1967, it returned in a syndication package for local television stations that committed to airing it five days a week. This version originally was hosted by Wally Bruner and later by Larry Blyden . It was seen by viewers from 1968 to 1975. There have been

2416-525: A national publication resulted from Triangle Publications' purchase of numerous regional television listing publications such as TV Forecast (which was circulated in the Chicago area and, upon its first publication on May 9, 1948, was the first continuously published television listings magazine), TV Digest (which was distributed in Philadelphia and Pittsburgh , and was originally distributed under

2567-409: A page reviewing new home video (and later, DVD ) releases; dedicated pages that respectively listed select sporting events, children's programs and "four-star" movies being broadcast during that week; and crossword puzzles. Although its issues usually focus on different television-related stories week to week, TV Guide also incorporates recurring issues that appear a few times each year, most notably

2718-456: A peak of almost 20 million in 1970. With the $ 2.8 billion acquisition of Gemstar-TV Guide by Macrovision on May 2, 2008, that company, which purchased the former mostly to take advantage of their lucrative and profitable VCR Plus and electronic program guide patents , stated it wanted to sell both the magazine and TV Guide Network, along with the company's horse racing channel TVG Network to other parties. On May 18, 2005, TV Guide Talk ,

2869-421: A potentially confusing question, but he had a penchant for amusingly wordy, long-winded replies that often left panelists more confused than before, which Danny Kaye once parodied as a panelist. On more than one occasion, Daly "led the panel down the garden path" – a favorite phrase used when an answer had proven misleading to the panelists. From 1950 to 1966, the game show was broadcast in black and white , as

3020-417: A regular panelist in 1951, and comedian Steve Allen replaced Block in 1953. Allen left in 1954 to launch The Tonight Show , and he was replaced by comedian Fred Allen (no relation), who remained on the panel until his death in 1956. Fred Allen was not replaced on a permanent basis, and for the majority of the show's network run, between 1956 and 1965, the panel consisted of Kilgallen, Cerf, Francis and

3171-426: A round, Daly would invite the contestant to "come in and sign in, please," which, by 1960, had evolved to the more familiar "enter and sign in, please." The contestant entered by writing his or her name on a small sign-in board. (For the first few telecasts, the contestants signed their names on an artist's sketch pad; but when the brightness of the studio lights made it difficult for the signatures to be seen clearly by

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3322-473: A scale of one [for "poor"] to four [for "excellent"], based on a consensus of reviews from leading film critics, the quality of the film's cast and director, and the film's box office revenue and award wins). Movie icons also were appropriated to identify direct-to-video (marked as "M→V") or made-for-TV (marked as "M→T") releases, which were not assigned star ratings. Beginning with the January 25–31, 1997, issue,

3473-412: A separate guide channel or an electronic program guide that can be activated by remote and provide the same information in a more detailed manner – with additional competition coming in the late 1990s from websites that also specialize in providing detailed television program information (such as TVGuide.com, then jointly operated with TV Guide Magazine , and Zap2It ), a printed listing of programming in

3624-571: A separate magazine became less valuable. The sheer amount and diversity of cable television programming made it hard for TV Guide to provide listings of the extensive array of programming that came directly over the cable system. TV Guide also could not match the ability of the cable box to store personalized listings. Nevertheless, beginning with the September 12–18, 1998, issue, the magazine added several new channels to many of its editions, including those that had previously been mentioned only in

3775-536: A time. Mystery guests usually came from the entertainment world, either stage, screen, television or sports. When mystery guests came from other walks of life or were non-famous individuals whom the panel but not the studio audience might know, they were usually played as standard rounds. However, the panel might be blindfolded, or the contestant might sign in simply as "X," depending on whether they would be known by name or sight. Mystery guests would usually attempt to conceal their identities with disguised voices, much to

3926-562: A weekly podcast that was available to download for free, was launched. The podcast was headlined by TV Guide reporter/personality Michael Ausiello , and was co-hosted by his colleagues at the magazine, Matt Webb Mitovich, Angel Cohn, Daniel Manu and Maitland McDonagh . Each episode featured commentary from TV Guide staff on the week's entertainment news stories, television programs, and film releases, as well as occasional interviews with actors, producers, and executives. On April 4, 2008 (following Ausiello's move to Entertainment Weekly ), it

4077-465: Is a website promoted internally as an online "guide to...TV" published by TV Guide ' s parent holding company TVGM Holdings, LLC, which launched in January 2015. The website features reviews and interviews from critics and columnists (such as Matt Roush) who write for the print magazine. TV Insider launched an identically titled print magazine dedicated to streaming services in February 2023, but

4228-481: Is an American digital media company that provides television program listings information as well as entertainment and television-related news. The company sold its print magazine division, TV Guide Magazine LLC , in 2008. The prototype of what would become TV Guide Magazine was developed by Lee Wagner (1910–1993), who was the circulation director of MacFadden Publications in New York City in

4379-508: Is different from Wikidata All article disambiguation pages All disambiguation pages What%27s My Line%3F What's My Line? is a panel game show that originally ran in the United States, between 1950 and 1967, on CBS , originally in black and white and later in color, with subsequent U.S. revivals. The game uses celebrity panelists to question contestants in order to determine their occupation. The majority of

4530-441: Is known for its attention to manners and class. In its early years, business suits and street dresses were worn by the host and panelists, but by 1953, the men normally wore black suits with bow tie (a few guests in fact wore black tie ) while female panelists donned formal gown and often gloves . Exceptions to this dress code were on the broadcasts immediately following the deaths of Fred Allen and Dorothy Kilgallen, in which

4681-430: Is published by NTVB Media, and its issues contain themed features, puzzles, and trivia quizzes. TV Guide Interactive is the former name of an interactive electronic program guide software system incorporated into digital set-top boxes provided by cable providers. The program listings grid rendered by the software was similar to the late-2000s look of the listings of TV Guide Network/TVGN. Macrovision/Rovi later renamed

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4832-577: The New York Post , free e-mail updates for registered users, and a chat room that was developed to accommodate 5,000 users simultaneously. Additional changes to the listings took place with the September 14–20, 1996 edition of the print publication. Starting with that issue, program titles switched from being displayed in all-uppercase to being shown in a mixed case, Franklin Gothic typeface, film titles – which had previously been displayed within

4983-886: The Philadelphia Daily News ; ten radio and six television stations ( WFIL AM - FM - TV in Philadelphia, WNHC AM - FM - TV in New Haven, Connecticut , KFRE AM - FM - TV in Fresno, California , WNBF AM - FM - TV in Binghamton, New York , WFBG AM - FM - TV in Altoona, Pennsylvania and WLYH-TV in Lancaster – Lebanon, Pennsylvania ), as well as The Daily Racing Form ; The Morning Telegraph ; Seventeen ; and various cable television interests. (It

5134-519: The Eastern and Central time zones, and one for the Pacific and Mountain time zones (which had existed separately from the local editions prior to the change, although their distribution was primarily limited to hotels ). The change in format was attributed to the increase in the internet , cable television channels (like TV Guide Network), electronic program guides and digital video recorders as

5285-475: The Ed Sullivan Theater , 1697 Broadway at 53rd St., NY). CBS announced in early 1967 that a number of game shows, including What's My Line? , were to be canceled at the end of the season. Bennett Cerf wrote that the network had decided that game shows were no longer suitable for prime time, and that the news was broken by The New York Times on February 14 before anyone involved with the show

5436-466: The FCC forced networks to cede one half-hour to their affiliates. The Prime Time Access Rule was intended to permit local stations to produce news and public affairs programming, but instead many of them turned to programs like WML, as practically all stations outside the largest markets found it unprofitable to produce their own shows locally. The first three seasons (1968–1971) originated from Studio 50,

5587-567: The Golden Globe Awards for Best TV Show in 1962. More than 700 episodes exist as kinescope recordings, filmed in 16mm, which was the only way moving pictures and sound from spontaneous, unscripted television shows could be preserved on a long-term basis prior to the emergence and subsequent widespread use of videotape . Many early episodes were lost because of economic decisions made by CBS executives between 1950 and 1952. Every episode from July 1952 to September 1967 existed for

5738-458: The UNIVAC . Near the end of its run, sponsors would be introduced in the opening title and given commercials during the show, but would not be displayed on the set. Frequent sponsors in the 1960s were Kellogg's cereals, Allstate Insurance , and Geritol . Unknown to the public, mystery guests were paid $ 500 (equal to $ 6,332 in 2023 ) as an appearance fee, whether they won or lost the game. This

5889-557: The "Fall Preview" (an issue featured since the magazine's inaugural year in 1953, which features reviews of new series premiering during the fall television season), "Returning Favorites" (first published in 1996, featuring previews of series renewed from the previous television season returning for the upcoming fall schedule), "Winter Preview" (first published in 1994 and later known as the "(year) TV Preview" from 2006 to 2009, featuring previews of midseason series) and "The Best Children's Shows on TV" (first published in 1989 and later renamed

6040-501: The "Parents' Guide to Children's Television" in 1990, and finally as the "Parent's Guide to Kids' TV" in 1993, featuring stories and reviews on family-oriented programs). Icons used for other means than identifying listed stations were first added to the magazine around 1956, using the words "SPECIAL" and "COLOR", each set in capital letters inside a rectangular bar, to denote television specials and programs broadcast in color , respectively. TV Guide modified all icons incorporated into

6191-485: The 100 "All-Time" TV shows ever. Produced by Mark Goodson and Bill Todman for CBS , the show was initially called Occupation Unknown before deciding on the name What's My Line? The original series, which was usually broadcast live, debuted on Thursday, February 2, 1950, at 8:00 p.m. ET. After airing alternate Wednesdays, then alternate Thursdays, finally on October 1, 1950, it had settled into its weekly Sunday 10:30 p.m. ET slot where it would remain until

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6342-445: The 1930s – and later, by the time of the predecessor publication's creation, for Cowles Media Company – distributing magazines focusing on movie celebrities. In 1948, Wagner printed New York City area listings magazine The TeleVision Guide , which was first released on local newsstands on June 14 of that year. Silent film star Gloria Swanson , who then starred in the short-lived variety series The Gloria Swanson Hour , appeared on

6493-452: The CBS run, was heard live from CBS Studio Building 22 (49 E. 52nd St., NY). Episode #225 (September 19, 1954) was a color edition of the show, broadcast live from CBS Studio 72 (on Manhattan's Upper West Side , Broadway at 81st St., NY). This predated the show's eventual move to color by 12 years. Episode #323 (August 12, 1956), in conjunction with the 1956 Democratic National Convention ,

6644-693: The Gemstar purchase) was relegated from the log listings to the grids in most editions. From its inception until 2003, TV Guide had offered listings for the entire week, 24 hours a day. Numerous changes to the local listings took place beginning with the June 21, 2003 issue – in just a few select markets, when the 5:00 a.m. to 5:00 p.m. Monday through Friday listings were condensed down to four grids: these ran from 5:00 to 8:00 a.m., 8:00 to 11:00 a.m., 11:00 a.m. to 2:00 p.m., and 2:00 to 5:00 p.m. If programming differed from one weekday to

6795-428: The July 2–8, 1954, issue, listings within each edition of TV Guide began on Friday and ended on Thursday; the July 9–16, 1954, issue began on a Friday and ended on the following Friday. Then, beginning with the July 17–23, 1954, issue, the listings in each week's issue changed to start on Saturday and end on Friday, which remained the listings format for all local editions until April 2004. The formation of TV Guide as

6946-418: The September 13, 2003, "Fall Preview" issue. Other changes were made to the magazine beginning with the June 21 issue in select markets and the 2003 "Fall Preview" issue elsewhere. A half-page daily prime time highlights section featuring the evening's notable shows, movies and sports events – similar to the former "Guidelines" feature – was re-added to the listings section; a full-page "Weekday Highlights" page

7097-649: The TV Guide Network in January 2009. In March 2013, CBS Corporation acquired One Equity Partners' stake of their TV Guide assets. The CBS acquisition was finalized later that month for $ 100 million. On May 31, 2013, CBS bought Lionsgate's share of TV Guide Digital, which includes the website and mobile apps . On January 31, 2014, OpenGate Capital and CBS Interactive announced a deal to cross-promote TV Guide Magazine with TVGuide.com and CBS Interactive's other internet properties (including TV.com , Metacritic and CNET ). In 2020, Red Ventures acquired

7248-422: The abbreviation "BW") within the listings section. In September 1981, listings began to identify programs presented with closed or open captions or with on-screen sign language interpretation. Being an era when program episodes tended to be faithfully recurring from week to week, TV Guide listings would make note of alterations from the routine or a change in status: "[Gunsmoke is pre-empted]"; "(last episode of

7399-427: The amusement of the studio audience. According to Cerf, the panel could often determine the identities of the mystery guests early, as they knew which celebrities were in town, or which major movies or plays were about to open. On those occasions, to provide the audience an opportunity to see the guest play the game, the panelists and host would typically allow questioning to pass around at least once before coming up with

7550-519: The announcer following the show's introduction, and each panelist would introduce the next in turn, with the last introducing Daly. During his tenure, Hal Block sat in the final seat and began the practice of introducing Daly with a pun. Upon his departure, Bennett Cerf took over this position. Cerf's introductions of Daly were generally straightforward in his earliest years on the show, but as time went by Cerf expanded these introductions, often telling long jokes which he tied to Daly in some way. To begin

7701-653: The assets of CNET Media Group, including TV Guide, from ViacomCBS. On October 3, 2022, Red Ventures sold TV Guide and other entertainment websites to Fandom Inc. In June 1998, the TV Guide brand and magazine were acquired by United Video Satellite Group , the parent company of the Prevue Channel – a channel first launched in 1981 as the Electronic Program Guide network, that was carried by cable and some satellite television providers and

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7852-436: The beginning and end of the magazine-defined prime time daypart (between 7:30 and 11:00 p.m. or between 6:30 and 10:00 p.m. local time on Monday through Saturdays, and between 7:00 and 11:00 p.m. or between 6:00 and 10:00 p.m. local time on Sundays) delineated by a thicker border. Channels listed in the grid were organized by broadcast stations, basic cable channels, and premium channels. In 1983, depending on

8003-509: The channel airing the program that a user wished to record were listed after each channel in the channel directory page; one- to eight-digit codes for individual programs were listed in the log listings section following the title of each program.) The PlusCodes expanded to all local editions beginning with the September 14–20, 1991, issue. The September 12–18, 1992, issue saw the addition of bullet icons identifying colorized versions of older feature films. On March 7, 1996, TV Guide launched

8154-416: The circulation decreased over subsequent weeks, even as the magazine's distribution expanded to five additional cities (Pittsburgh, Rochester , Detroit , Cleveland and San Francisco ) throughout the summer of 1953. By mid-August of that year, sales of the magazine had dropped 200,000 copies below that of the first issue. TV Guide ' s fortunes began to turn around with the September 4–10, 1953, issue –

8305-434: The contestant worked for a for-profit corporation or non-profit organization or whether a product was alive, worn, or ingested. To increase the probability of affirmative answers, panelists would often phrase questions in the negative starting with "Is it something other than..." or "Can I rule out..." The show popularized the phrase, "Is it bigger than a breadbox ?" Steve Allen first posed this on January 18, 1953, and it

8456-415: The contestant, who later met the panel at the end of the game. Additionally, starting April 17, 1955, the panel stopped taking initial guesses. The contestant's line was then revealed to the studio and home audiences, and Daly would tell the panel whether the contestant was salaried or self-employed , and from 1960 on, whether they dealt in a product or a service . A panelist chosen by Daly would begin

8607-485: The contestants were from the general public, but there was one weekly celebrity "mystery guest" for whom the panelists were blindfolded. It is on the list of longest-running U.S. primetime network television game-shows . Originally moderated by John Charles Daly and most frequently with regular panelists Dorothy Kilgallen , Arlene Francis , and Bennett Cerf , What's My Line? won three Emmy Awards for "Best Quiz or Audience Participation Show" in 1952, 1953, and 1958 and

8758-1127: The correct guess. As Cerf admitted in the episode broadcast on November 27, 1966, his wife, Phyllis, was frequently told the name of the mystery guest beforehand. Sometimes, two mystery guest rounds were played in an episode, with the additional round usually as the first round of the episode. Most notably, the mystery guests ran the gamut of show business's most legendary icons, including Jack Benny , John Wayne , Gary Cooper , Elizabeth Taylor , Ella Fitzgerald , Ava Gardner , Joan Crawford , James Cagney , Julie Andrews , Jack Lemmon , Jackie Gleason , Steve McQueen , Alfred Hitchcock , Doris Day , James Garner , Ronald Reagan , Jane Russell , Rosalind Russell , Fred Astaire , George Raft , Edward G. Robinson , Gene Autry , Lena Horne , Paul Newman and Joanne Woodward , Andy Griffith , Harry Belafonte , Ginger Rogers , Roy Rogers , Lucille Ball , Desi Arnaz , Bob Hope , Frank Sinatra , Dean Martin and Jerry Lewis , Sammy Davis Jr. , Peter Lawford , Sean Connery , James Stewart , Henry Fonda , Salvador Dalí , Aretha Franklin , and many more. What's My Line?

8909-467: The cover of the first issue. Wagner later began publishing regional editions of The TeleVision Guide for New England and the Baltimore – Washington area. Five years later, he sold the editions to Walter Annenberg , who folded it into his publishing and broadcasting company Triangle Publications , but remained as a consultant for the magazine until 1963. The national TV Guide ' s first issue

9060-486: The cover, was issued for the period from December 25 , 2006 to January 7, 2007. In early 2008, the Monday through Friday daytime and daily late night grids were eliminated from the listings section, and the television highlights section was compressed into a six-page review of the week, rather than the previous two pages for each night. By 2007, TV Guide ' s circulation had decreased to less than three million copies from

9211-406: The decades, the shape of the TV Guide logo has changed to reflect the modernization of the television screen , eventually adopting a widescreen appearance in September 2003, and then to its current flatscreen appearance in September 2016 (different versions of the logo – the only cosmetic difference being the utilization of different typefaces – are currently used respectively for the magazine and

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9362-460: The description " Local Programming " being used to denote time periods in which syndicated , locally produced or paid programs would air instead of network shows. In September 2006, TV Guide launched a redesigned website , with expanded original editorial and user-generated content not included in the print magazine. On December 22, 2006, TV Guide introduced the magazine's first ever two-week edition. The edition, which featured Rachael Ray on

9513-463: The descriptive log listings for those time periods; this also allowed the grids to be contained to a single page in certain editions that provided listings for more than 20 cable channels. On October 5, 1999, Gemstar International Group Ltd. , the maker of the VCR Plus+ device and schedule system (whose channel and program codes for VCRs using the system for timed recordings were incorporated into

9664-493: The designated market of many editions were the only cable channels listed initially as well as, in certain markets, over-the-air subscription services transmitted over local independent stations (such as ONTV ); local subscription television services were often listed as "STV Programming" or "Subscription Television" for the channel carrying the service, with the service listed separately or, in some editions, not at all. Cable-originated channels – such as HBO , CNN (both of which

9815-494: The digest scale then applied by the parent TV Guide Magazine . The magazine ceased publication following the Spring 1996 issue, with some content covered by the spin-off magazine continuing to be featured in TV Guide ' s annual "Parents' Guide to Kids TV" issue. ReMIND Magazine is a monthly publication dedicated to popular culture nostalgia, specifically in relation to the 1950s–1990s. ReMIND , like TV Guide Magazine ,

9966-402: The distinctive logos used by particular stations (for example, the "Circle 7" logo used for many years primarily by stations either owned by, or affiliated with, ABC). (Black-and-white ads for general products, services and special offers, similar to those seen in other national magazines, were also placed in the listings section.) A regular feature of the listings section was "Close-Up", usually

10117-587: The edition which were scheduled to air the advertised show) were included within the listings. Ads for major network programs were generally produced by the networks themselves (and often, the networks would run a full-page or even a double-truck ad for an entire night of programming, or for a major movie or special, or for the season premiere of a Saturday morning cartoon lineup); ads for locally produced programs, including local newscasts, were produced by individual stations (network affiliates as well as independent stations). Such locally provided ads almost always used

10268-462: The edition, a new feature was added, the "Pay-TV Movie Guide" (renamed the "Premium Channels Movie Guide" in 1997), initially preceded the listings before being moved to the pages immediately following the Friday listings in January 1989, resulting in the national section – which had been cordoned into two sections, both preceding and following the local section – being consolidated into the first half of

10419-439: The end of critic Matt Roush's presence on TVGuide.com. The editorial content of the magazine was launched on a new site, TVGuideMagazine.com, which did not feature TV Guide ' s listings in any form. TVGuideMagazine.com was later shut down on June 1, 2010; TV Guide Magazine and TVGuide.com then entered into a deal to restore content from the magazine to the latter website, which Lionsgate Entertainment had bought along with

10570-507: The end of its network run on September 3, 1967. Starting in July 1959, and continuing until July 1967, the show would occasionally record episodes onto quadruplex videotape for playback at a future date. In July 1959, this was state-of-the-art technology. At that time, the immediate concern of Mark Goodson and Bill Todman was that John Daly, anchor of the ABC network's nightly newscasts, would be allowed to visit Moscow to cover, in that capacity,

10721-403: The end of the series, the panelists were being paid "scandalous amounts of money." The first four episodes (#001 – #004; February – March 16, 1950) were broadcast live from a converted loft at the former CBS Studio 41 Grand Central Studios at Grand Central Terminal (15 Vanderbilt Ave., NY). Beginning with the first Wednesday episode (#005; April 12, 1950, and continuing until around 1951),

10872-566: The film description – began appearing before a film's synopsis in an italicized format (replacing the generic "MOVIE" header that had been used to identify films since the magazine's inception), and children's programs that were compliant with the Children's Television Act of 1990 began to be designated by a circular " E/I " icon. In addition, infomercials (which had been designated under the boilerplate title "COMMERCIAL PROGRAM[S]" until 1994, and "INFORMERCIAL[S]" thereafter) ceased being listed in

11023-449: The game. If their question elicited a yes answer, they continued questioning. When a question was answered no, questioning passed to the next panelist and $ 5 was added to the prize. The amount of the prize was tallied by Daly who flipped up to ten cards on his desk. A contestant won the top prize of $ 50 by giving ten no answers, or if time ran out, with Daly flipping all the cards. As Daly occasionally noted, "Ten flips and they (the panel) are

11174-647: The home of the final year of the original series, but with a new, modern-design set. In 1971, production of What's My Line? moved from the Broadway studio to Studio 6-A at NBC in Rockefeller Center , and the series remained there for the rest of its run, with a set redesign in 1974 for the final season. As they had with the original series, Goodson-Todman went to ABC News to seek a host, whose title had ceased to be that of "moderator," and hired Wally Bruner to take over for John Charles Daly. Bruner left

11325-566: The iGuide, originally developed by the News Corporation- MCI joint venture Delphi Internet Service Corp. as a web portal , which featured more comprehensive television listings data than those offered by the magazine (with information running two weeks in advance of the present date), as well as news content, TV Guide editorial content and a search feature called CineBooks, which allowed users to access detailed information on about 30,000 film titles. Later that year, content from

11476-421: The identity of the celebrity. Panelists were required to probe by asking only yes–no questions. A typical episode featured two standard rounds (sometimes a third, and very rarely a rushed fourth) plus one mystery guest round. On the occasions on which there were two mystery guests, the first would usually appear as the first contestant. For the first few seasons, contestants would "sign in" by writing their name on

11627-481: The initial program of February 2, 1950, the panel comprised former New Jersey governor Harold Hoffman , columnist Dorothy Kilgallen , poet Louis Untermeyer , and psychiatrist Richard Hoffmann . The panel varied somewhat in the following weeks, but after the first few broadcasts, during the show's earliest period the panel generally consisted of Kilgallen, actress Arlene Francis , Untermeyer and comedy writer Hal Block . Publisher Bennett Cerf replaced Untermeyer as

11778-493: The last station signed off following prime time programs of the calendar day before, possibly as late as 4:00 a.m. The next day's listings could begin as early as 5:00 a.m., or earlier. The advent of cable television would pose challenges to TV Guide . Cable channels began to be listed in the magazine in 1980 or 1981, depending on the edition; the channels listed also differed with the corresponding edition. Regional and national superstations available on cable systems in

11929-526: The late 1950s. The new facility had a large lighted TV Guide logo at the building's entrance. It housed management, editors, production personnel and subscription processors as well as a vast computer system holding data on every television show and movie available for listing in the popular weekly publication. Printing of the national color section of TV Guide – which incorporates television-related stories, and select feature columns such as program reviews – took place at Triangle's Gravure Division plant – which

12080-423: The lead pages of the color section); "Cheers and Jeers" (a critique page about various aspects of television programming); "Hits and Misses" (featuring brief reviews of select programs in the coming week, rated on a score from 0 to 10); "Guidelines" (a half-page daily section featuring highlights of five or six programs of interest); horoscopes; recaps of the previous week's storylines on network daytime soap operas ;

12231-617: The local listings section in May 1969, changing the font for the TV-shaped bullets identifying local stations from Futura to the standard Helvetica and using similarly TV-shaped bullets marked with the abbreviation "C" to denote color programs (replacing the bar/text icons that had been previously used). As color programming became more ubiquitous, in August 1972, the magazine opted to identify programs originating in black and white (marked under

12382-730: The local listings section, detailed synopses were gradually restricted to series and specials – usually those airing in evening " prime time " timeslots – as well as movies airing on broadcast television, while shorter synopses were used for programs seen on broadcast stations outside of the edition's home market and select cable channels; and only the title along with basic supplementary information (such as genre and/or program length) for most other broadcast and cable programs. In addition, black-and-white ads for programs scheduled to air on broadcast stations – and later, cable channels – during prime time (with local airtimes, and for broadcast stations, information for network-affiliated stations featured in

12533-627: The log listings began incorporating content ratings for programs assigned through the newly implemented TV Parental Guidelines system (the system's content ratings were subsequently added upon their introduction in October 1998). News Corporation sold TV Guide to the United Video Satellite Group, parent company of Prevue Networks , on June 11, 1998, for $ 800 million and 60 million shares of stock worth an additional $ 1.2 billion (this followed an earlier merger attempt between

12684-439: The log's synopses. The "Premium Channels Movie Guide" was also restructured as "The Big Movie Guide", with film listings being expanded to include those airing on all broadcast networks and cable channels featured in each edition (as well as some that were not listed in a particular local edition), as well as movies that were available on pay-per-view (page references to the films included in this section were also incorporated into

12835-618: The magazine began hosting the TV Guide Awards , an awards show (which was telecast on Fox) honoring television programs and actors, with the winners being chosen by TV Guide subscribers through a nominee ballot inserted in the magazine. The telecast was discontinued after the 2001 event. The July 17–23, 1999, edition saw the evening grids scaled down to the designated prime time hours, 8:00 to 11:00 p.m. (or 7:00 to 10:00 p.m.) Monday through Saturdays and 7:00 to 11:00 p.m. (or 6:00 to 10:00 p.m.) on Sundays, to complement

12986-436: The magazine ceased publication in April 2024, with some of the content incorporated into an expanded section of the regular TV Guide magazine. TV Weekly is a weekly magazine that offers television listings for viewers in the local markets, featuring the local channels and regional cable networks alongside the major network and cable outlets. The settings are similar to TV Guide's national listings. TV Guide Crosswords

13137-428: The magazine during time periods in which stations aired them. (Time-brokered programs continued to be listed in the magazine, but were primarily restricted to religious programming.) Replacing the text identifiers that had been included within the film synopses, theatrically released films also began to be identified by a black-and-white boxed "M" symbol, accompanied depending on the film by its star rating (a formula, on

13288-573: The magazine originally promoted mainly in full-page advertisements), the CBN Cable Network (now Freeform ), the Alpha Repertory Television Service (ARTS, later succeeded by A&E through its 1984 merger with The Entertainment Channel) and Nickelodeon – were added gradually between the winter of late 1981 and the first half of 1982, depending on the edition. To save page space, TV Guide incorporated

13439-469: The magazine's first "Fall Preview" issue – when circulation hit 1,746,327 copies; circulation levels increased steadily over time, to the point where TV Guide eventually became the most read and circulated magazine in the United States by the 1960s. The initial cost of each issue was 15¢ per copy (equivalent to $ 1.71 in 2023. The price per issue has gradually risen over the years, selling for $ 4.99 per copy as of 2024). In addition to subscriptions , TV Guide

13590-406: The magazine's first 52 years of publication, listings information was displayed in a "log" format, a mainly text-based list of programs organized by both start time and channel, which was the sole method – eventually, primary once prime time grids were incorporated, and later secondary for the final two years of its inclusion of local listings – of displaying program information in TV Guide until

13741-655: The magazine's listings in 1988), and which incidentally was partially owned by News Corporation, purchased United Video Satellite Group. The two companies were previously involved in a legal battle over the intellectual property rights for their respective interactive program guide systems, VCR Plus+ and TV Guide On Screen , that began in 1994. That month, TV Guide debuted a 16-page insert into editions in 22 markets with large Hispanic populations titled TV Guide en Español , which provided programming information from national Spanish language networks (such as Univision and Telemundo ) as well as special sections with reviews of

13892-406: The magazine, including TV Guide Close-Up , TV Guide Sportsview (which was formatted more similarly to the listings section's sports guide than the color column of that name) and TV Guide Insider . After Gemstar's acquisition of TV Guide , the channel began to shift toward airing full-length programs featuring celebrity gossip and movie-focused talk shows alongside the program listings. The channel

14043-511: The magazine. That year, United Video acquired TVSM Inc. (publishers of competing listings guides Total TV and The Cable Guide ) in a $ 75 million all-cash acquisition; as a result, TV Guide merged with Total TV , and began printing a version of the magazine in the latter magazine's full-size format (while retaining the original digest size version) effective with the July 11, 1998, issue. Because most cable systems published their own listing magazine reflecting their channel lineup, and now had

14194-415: The male cast members wore straight neckties and the women wore simpler dresses. The game followed a line of formality and adherence to rules. Although using first names at other points, Daly usually addressed using surnames when passing the questioning to a particular panelist. He would also amiably chide the panel if they began a conference without first asking him. However, even with such formality, Daly

14345-410: The next, the generic descriptor "Various Programs" was listed. The weekday grid maintained day-to-day listings for certain cable channels (primarily movie channels as well as a limited number of basic cable channels such as Lifetime , The History Channel and USA Network ), which were organized separately from the other channels. These changes became permanent in all TV Guide editions beginning with

14496-492: The number of cable channels that were only listed in the grids expanded, with the addition of channels such as BBC America, Soapnet and the National Geographic Channel (some editions also featured a limited number of broadcast stations – either in-market, out-of-market or both – exclusively in the grids). Conversely, sister cable network TV Guide Channel (whose listings were added to the magazine after

14647-634: The number of stations in the immediate and surrounding areas broadcasting the same program at that particular time (usually different affiliates of the same network, based in the primary city as well as in neighboring areas). See the subsection " Listings section ", in the "Editions" section below, for a detailed explanation. Originally, the majority of programs listed in the log each issue featured brief synopses, except for local and national newscasts, and programs airing on certain stations in various timeslots. As other broadcast television stations and cable channels were added, due to set space requirements for

14798-413: The original What's My Line? had ended, Goodson-Todman struck a deal with CBS's syndication arm, which in time became the present-day Viacom (now CBS Media Ventures ), to syndicate a new weekday videotaped edition, beginning one year after the network version's cancellation. This version became a staple of local stations' afternoon and early evening schedules, especially from the 1971–72 season onward, when

14949-459: The pages comprising each issue. Preceding this addition, some editions carried The "Movie Guide", which also preceded the listings, provided summaries of films scheduled to air over the next one to two weeks on the cable channels included in both the log and grid listings (excluding those featured exclusively in the grids) as well as a first-page summary of the films scheduled to premiere that week (arranged by channel and sub-categorized by title). As

15100-404: The prerecorded status by the offscreen announcer. The host, then called the moderator, was veteran radio and television newsman John Charles Daly . Clifton Fadiman , Eamonn Andrews , and Random House co-founding publisher and panelist Bennett Cerf substituted on the four occasions when Daly was unavailable. The show featured a panel of four celebrities who questioned the contestants. On

15251-405: The prime time and late-night grids. On July 26, 2005, Gemstar-TV Guide announced that TV Guide would abandon its longtime digest size format and begin printing as a larger full-size national magazine that would offer more stories and fewer program listings. All 140 local editions were eliminated, being replaced by two editions covering the time zones within the contiguous United States : one for

15402-489: The prime time grids and log listings). Beginning in January 2004, the midnight to 5:00 a.m. listings (as well as the Saturday and Sunday 5:00 to 8:00 a.m. listings) ceased to include any broadcast stations outside of the edition's home market, leaving only program information for stations within the home market and for cable channels. The magazine's format was changed beginning with the April 11, 2004, issue to start

15553-573: The print publication was added to iGuide as well as content from News Corporation's other media properties. On January 13, 1997, shortly before MCI bowed out of the venture, iGuide was relaunched as the TV Guide Entertainment Network (TVGEN), which was renamed TV Guide Online in 2002. The refocused site covered television, music, movies and sports (with content concerning the latter sourced from Fox Sports ), along with wire news and features from Reuters , Daily Variety and

15704-514: The prize was secondary to game play. Panelists had the option of passing to the next panelist—or even disqualifying themselves entirely if they somehow knew the contestant's occupation or identity (especially in the case of a mystery challenger) before the round. They could also request a conference, in which they had a short time for open discussion of ideas about occupations or lines of questioning. Panelists adopted some basic binary search strategies, beginning with broad questions, such as whether

15855-506: The product as i-Guide after the spin-off of the TV Guide publications. A separate IPG system, TV Guide On Screen , was a brand name for Guide Plus+ , a build of software featured in products such as televisions, DVD and digital video recorders , and other digital television devices providing on-screen program listings. First marketed in the mid-1990s, it was originally owned by Gemstar-TV Guide International before being acquired by

16006-469: The program. This involved featuring the product in the show's opening, on the front of the panel's desk, above the sign-in board, and on Daly's scorecards. In his last years, Cerf explained to interviewer Robbin Hawkins that Montenier was ultimately ruined by his refusal to abandon or share sponsorship as the show entered new markets and became too expensive. After Montenier sold Stopette to Helene Curtis ,

16157-427: The programs' Nielsen rating. Examples include American Idol , Heroes , Lost , Survivor , Gilmore Girls , Veronica Mars , and Project Runway (the latter three being examples a low-rated shows which nevertheless have sizable online followings). Each podcast also ended with a weekly review of that weekend's new theatrical releases. On October 13, 2008, Macrovision sold the money-losing magazine (which

16308-462: The removal of the "Guidelines" feature in the listings section in favor of the new highlight page "Don't Miss" (listing choice programs selected by the magazine's staff for the coming week) in the national color section. Listings for movies within the log also began identifying made-for-TV and direct-to-video films, as well as quality ratings on a scale of one to four stars (signifying movies that have received "poor" to "excellent" reviews). In 1999,

16459-501: The returning Arlene Francis . Bennett Cerf appeared as a guest on an irregular basis until he died during production of the fourth season in 1971. Other panelists included Alan Alda , his father Robert Alda , Joanna Barnes , Joyce Brothers , Jack Cassidy , Bert Convy , Joel Grey , Elaine Joyce , Ruta Lee , Sam Levene , Meredith MacRae , Henry Morgan , Jerry Orbach , Gene Rayburn , Nipsey Russell , Gene Shalit , Dana Valery and Anita Gillette . TV Guide TV Guide

16610-403: The same term [REDACTED] This disambiguation page lists articles associated with the title WML . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=WML&oldid=1233827328 " Category : Disambiguation pages Hidden categories: Short description

16761-490: The separately owned, CBS-managed digital properties). At first, the logo had various colored backgrounds (usually black, white, blue or green) until the familiar red background became the standard in the 1960s with occasional customizations being utilized for special editions. The magazine was first based in a small office in downtown Philadelphia, before moving to more spacious national headquarters in Radnor , Pennsylvania , in

16912-406: The series at the conclusion of its fourth season in 1972, and Broadway actor Larry Blyden , who had already helmed several other gameshows and served as both a Line panelist and mystery guest in the past, stepped in at the beginning of the 1972–1973 season to host the remaining three seasons. The syndicated edition had two regular panelists for its entire run, with comedian Soupy Sales joining

17063-575: The series was sponsored by a variety of companies which were either regular or rotating. Sponsors were accorded the same exposure on the set as Stopette. One of the first rotating sponsors, which actually came before Montenier's sale of Stopette to Helene Curtis (who continued to sponsor the program after the purchase and still promoted Stopette in their advertising), was the Remington Rand Corporation, who used their time to promote their line of electric shaver and computers such as

17214-409: The series)", "Debut: ", "Special". Until the 1970s, double-feature or triple-feature movie presentations by a station would be listed at the starting time of the first feature: "MOVIE--Double Feature", then list the movies with numeric bullets in front of each title and synopsis; subsequent to 1970, the magazine listed each movie in its own time entry. A day's listings continued well past midnight until

17365-435: The show used CBS Studio 52 (254 W. 54th St., NY; the future Studio 54 ). The last episode aired in black & white was taped on July 17, 1966, and the last episode to be produced there in black & white aired live on July 24. For the final season, from episode #830 to episode #876 (September 11, 1966 – September 3, 1967), in conjunction with the program's permanent move to color, the show used CBS Studio 50 (later renamed

17516-513: The show was broadcast from the now demolished CBS Studio 51 ( Maxine Elliott's Theatre , aka Maxine Elliott Theatre, 109 W. 39th St., NY). At least by episode #034 (January 21, 1951), the show moved to CBS Studio 59 (Mansfield Theatre, later renamed the Brooks Atkinson Theatre in 1960, 256 W. 47th St., NY), and stayed until Episode #516, June 5, 1960. Meanwhile, the concurrent 1952–1953 Radio edition, at least during

17667-463: The sources of choice for viewers' program listings. The new version of TV Guide went on sale on October 17, 2005, and featured Extreme Makeover: Home Edition host Ty Pennington on the cover. The listings format, now consisting entirely of grids, also changed to start the listings in each week's issue on Monday rather than Sunday. As a result of the elimination of the local editions, broadcast stations were replaced by broadcast network schedules with

17818-419: The start of prime time within a given time zone ) on the stations mentioned in the corresponding edition; by 1983, it was expanded to a two-page section – which began to take up roughly three-quarters of the two adjoining pages on which it was placed – that included programs airing during the early access and late fringe periods (from 5:00 to 11:00 p.m. or 6:00 p.m. to 12:00 a.m. local time), with

17969-418: The switch to national listings in 2005. This allowed for the display of full titles for each program as well as the inclusion of synopses for movies and most programs. Most listing entries in the log included program genres (and for national news programs, anchors ) after the program's title, while its running time (which was mentioned only if a program lasted a minimum of one hour – later 35 minutes – in length)

18120-626: The title, the Local Televiser , when it was first released on November 7, 1948), and the New York-based Television Guide (which had its title abbreviated to TV Guide on March 18, 1950). Each of the cities that had their own local TV listings magazine folded into TV Guide were among the initial cities where the magazine conducted its national launch. The launch as a national magazine with local listings in April 1953 became an almost instant success. However,

18271-406: The two companies in 1996 that eventually fell apart). Following the sale, reports suggested that TV Guide would remove program listings from the magazine, shifting them entirely to its new sister cable network Prevue Channel, which would be rebranded as a result of United Video's purchase of TV Guide Magazine ; News Corporation executives later stated that listings information would remain part of

18422-469: The viewers, the white sketchpad was replaced by a black chalkboard.) Daly would then usually ask where the guest lived and, with a woman, if she should be addressed as "Miss" or "Mrs." Early in the show's run, the panel was allowed to inspect contestants, studying their hands, or label on their suit or asking them to make a muscle. While ostensibly a game show, if there was time, it also was an opportunity to conduct interviews. Line's sister show, I've Got

18573-522: The week's biggest new story in the entertainment industry, whether it be a television program or something outside the scope of television show or movie (such as the Academy Awards or the Emmys ). The middle part was devoted to discussion and commentary on individual shows. The podcast emphasized programs that tend to have a large online following even if that following is not necessarily reflected in

18724-400: The week's listings in each issue on Sunday (the day in which television listings magazines supplemented in newspapers traditionally began each week's listings information), rather than Saturday. In July 2004, the overnight listings were removed entirely, replaced by a grid that ran from 11:00 p.m. to 2:00 a.m. that included only the broadcast stations in each edition's home market and

18875-474: The week's notable programs. The magazine discontinued the insert in March 2000 due to difficulties resulting from confusion by advertisers over its marketing as "the first weekly Spanish-language magazine", despite its structure as an insert within the main TV Guide publication. To commemorate the 50th anniversary of TV Guide as a national magazine, in 2002, the magazine published six special issues: By 2003,

19026-604: The years went on, more cable channels were added into the listings of each edition. To help offset this, the May 11–17, 1985, issue introduced a smaller Helvetica font for the log, along with some other cosmetic changes; in particular, a show's length began to be listed after the show's title instead of at the end of its synopsis. That issue also saw advertising for local stations featured in the corresponding edition be restricted to certain special events, with most program promotions being restricted to those for national broadcast and cable networks. On August 7, 1988, Triangle Publications

19177-576: Was Arlene Francis's husband Martin Gabel , who appeared 112 times over the years. Other frequent guest panelists include Tony Randall , Robert Q. Lewis and Phyllis Newman . Dick Cavett , in an early television appearance in Fred Allen 's vacated chair in 1966, noted that the mystery guest was probably wondering who Cavett was. Regular announcers included Lee Vines , who served from 1950 to 1955; Hal Simms , from 1955 to 1961; Ralph Paul, whose tenure

19328-471: Was a quarterly spin-off publication which was first released on newsstands on May 27, 1993. The magazine featured reviews on television shows, home videos, music, books and toys marketed to children ages 2 to 12, as well as behind-the-scenes features centering on children's television shows and films. To limit confusion among readers, the Parents' Guide issues were printed as a standard-size magazine instead of

19479-517: Was a special Chicago episode broadcast from the studios of CBS owned-and-operated WBBM-TV (630 N. McClurg Ct., Chicago, IL). Episode #397 (January 12, 1958) was a special Hollywood episode broadcast from CBS Television City (7800 Beverly Boulevard, Los Angeles, CA). The moderator and panel's desks were not brought over, as they had been for the Chicago special. Beginning with episode #517 through episode #829 (June 12, 1960 – September 4, 1966),

19630-496: Was a spin-off publication, first published in the late 1980s, based on the crossword puzzle feature in the penultimate page of each issue. The puzzles featured in TV Guide and the standalone magazine featured answers related to television programs, films, actors, entertainment history and other entertainment-related trivia. In addition to the regular magazine, TV Guide Crosswords also published special editions as well as books. TV Guide's Parents' Guide to Children's Entertainment

19781-406: Was also added featuring guest and topical information for the week's daytime talk and morning shows as well as picks for movies airing during the day on broadcast and cable channels. In addition, while log listings continued in use for prime time listings, program synopses were added to the grids and log, as well as a " NEW " indicator for first-run episodes, replacing the "(Repeat)" indicator in

19932-416: Was announced that the podcast would be ending, and the final episode (Episode No. 139) was released on April 10, 2008. TV Guide Talk podcasts were released every Friday afternoon and averaged an hour in length. They featured the participants discussing and commenting on the past week in television and the entertainment industry in general. The beginning of each podcast was devoted to in-depth discussion on

20083-427: Was broadcast live on all the major networks (CBS, ABC, NBC, and DuMont) on the afternoon of Sunday, September 27, 1953. The program began with Daly and panel entering from off-stage as they were introduced. Prior to 1954, both panelists and host began the program in their seats, but this was changed, responding to letters asking what panelists looked like away from their seats. The first panelist would be introduced by

20234-405: Was confined to 1961; and Johnny Olson , perhaps the best known of Goodson-Todman's television announcers, whose tenure began in 1961 and ran until the show's cancellation in 1967. What's My Line? was a guessing game in which the four panelists attempted to determine the occupation (i.e., "line [of work]") of a guest. In the case of the famous mystery guest each week, the panel sought to determine

20385-491: Was highlighted by clips from past telecasts, a visit by the show's first contestants, a challenger from the New York unemployment office, and the final mystery guest, who was John Daly himself. Daly had always been the emergency mystery guest in case the scheduled guest was unable to appear on the live broadcast, but this had never occurred. Mark Goodson, Bill Todman and (briefly) Johnny Olson appeared on-camera as well. Once

20536-475: Was in addition to the maximum $ 50 (equal to $ 633 in 2023 ) game winnings, which guests sometimes donated to charity. Guest panelists were paid $ 750 (equal to $ 9,498 in 2023 ) as an appearance fee. The regular panelists were under contract and were paid "much more," according to Fates. Bennett Cerf explained that when he became a permanent member of the program, he was paid $ 300 (equal to $ 3,799 in 2023 ) per week, and he told Robbin Hawkins in their interview that by

20687-445: Was known for performing some of the highest quality printing in the industry, with almost always perfect registration – located adjacent to the company's landmark Inquirer Building on North Broad Street in Philadelphia. The color section was then sent to regional printers to be wrapped around the local listing sections. In addition to TV Guide and its flagship newspaper The Philadelphia Inquirer , Triangle Publications also owned

20838-416: Was listed (in hours and minutes) in the synopses. Channel numbers were set in a tiny round icon (known as a "bullet") at the beginning of the listing. This bullet was soon modified to be the shape of a TV screen, similar to the shape of the TV Guide logo. In most editions, stations serving a particular edition's immediate local coverage area were denoted with a white numeral for its channel number set inside

20989-418: Was not above trading bon mots with the panelists during the game, and Cerf would often attempt to make a pun of his name. Occasionally Daly would amiably one-up Cerf if he felt the pun was of lesser quality. Cerf also played a myriad of games with Daly's full name, John Charles Patrick Croghan Daly, reciting it correctly only a handful of times over the course of the series. Often Daly would need to clarify

21140-436: Was notified. The primary reason for the cancellation, along with the other panel shows CBS aired in prime time, was that the programs' low overall viewership—the key metric of success during Michael Dann 's time with the network—could no longer justify their presence even as the shows continued to turn a profit with their low production costs. The 876th and final CBS telecast of What's My Line? aired on September 3, 1967; it

21291-477: Was originally formatted to feature a scrolling program guide , short segments featuring previews of upcoming programs, and promos and short-form film trailers for programs airing on various channels. Its new owners promptly rebranded Prevue as the TV Guide Channel on February 1, 1999. With the rebranding, some of the hourly segments featured on the channel at that point were renamed after features in

21442-473: Was produced on Tuesday nights with the same cast as the TV version. After August 27, the program was then broadcast live on CBS Radio on Wednesday nights at 8:00 PM for 10 months, concluding July 1, 1953. The radio version is notable for the only appearances of Marlene Dietrich , Constance Bennett , and Marlon Brando . A Community Chest Special, completely separate from the regular production of episodes,

21593-474: Was rebranded as the TV Guide Network in 2007. Following the respective sales of TV Guide's magazine and cable channel by Macrovision to OpenGate Capital and Lionsgate, the magazine and TV Guide Network became operationally separate, although the two properties still collaborated on content for TVGuide.com. After CBS Corporation bought stakes in TV Guide's properties in March 2013, TV Guide Network

21744-398: Was rebranded under the abbreviated name TVGN that April to de-emphasize its ties to TV Guide Magazine , as part of a transition into a general entertainment format while the channel gradually decommissioned its scrolling listings grid. The network was relaunched as Pop on January 14, 2015, with its programming focus shifting towards shows about pop culture and its fandom . TV Insider

21895-478: Was released on April 3, 1953, accumulating a total circulation of 1,560,000 copies that were sold in the ten U.S. cities where it was distributed. The inaugural cover featured a photograph of Lucille Ball 's newborn son Desi Arnaz Jr. , with a downscaled inset photo of Ball placed in the top corner under the issue's headline: "Lucy's $ 50,000,000 baby". The magazine was published in digest size , which remained its printed format for 52 years. From its first issue until

22046-432: Was reportedly posting revenue losses of $ 20 million per year by that point) to Beverly Hills -based equity fund OpenGate Capital for $ 1, and a $ 9.5 million loan at 3% interest. As part of the sale, however, Macrovision retained ownership of the companion website – which was then sold to equity firm One Equity Partners for $ 300 million – which severed all editorial connections between the magazine and website, including

22197-432: Was sold at the checkout counters of grocery stores nationwide. Until the 1980s, the feature pieces included in each issue were promoted in a television commercial . Under Triangle, TV Guide continued to grow not only in circulation, but also in recognition as the authority on television programming with articles – the majority of which typically appear in the color section – from both staff and contributing writers. Over

22348-631: Was sold to the News America Corporation arm of News Corporation for $ 3 billion, one of the largest media acquisitions of the time and the most expensive publication transaction at the time. The November 3–9, 1990, issue saw the addition of VCR Plus+ codes in some of the magazine's regional editions, for users with devices incorporating the technology – which was developed by eventual TV Guide parent Gemstar International Group Ltd. – to input into their VCRs to automatically record television programs. (Two-digit PlusCodes corresponding to

22499-402: Was then refined over subsequent episodes. Soon, other panelists were asking this question as well. On one occasion the guest was a man who made breadboxes. Allen correctly guessed the guest's occupation when Daly could not restrain his laughter in response to Kilgallen asking, "Is it bigger than a breadbox?" The ultimate or penultimate round of an episode involved blindfolding the panel for

22650-476: Was typical of most game shows at the time. In September 1966, all three networks began broadcasting their prime-time schedules entirely in color television , including What's My Line? The new color episodes were preserved only with black-and-white kinescopes, however, and even several of those from 1967 were lost. The color composition of the What's My Line? soundstage has been lost to posterity. The show began as

22801-613: Was under Triangle's ownership of WFIL-TV that American Bandstand came to popularity, which, in turn, led to host Dick Clark ascending to become a major television personality.) Triangle Publications sold its Philadelphia newspapers to Knight Newspapers in 1969, its radio and television stations during the early 1970s to Capital Cities Communications (the television stations that are now known as KFSN-TV and WPVI-TV were subsequently acquired by ABC through its 1986 merger with Capital Cities) and various other interests, retaining only TV Guide , Seventeen and The Daily Racing Form . For

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