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98-597: (Redirected from Wonderbar ) Not to be confused with Wonderbra or Wonder Bar . [REDACTED] Look up wunderbar in Wiktionary, the free dictionary. Wunderbar may refer to: General [ edit ] Wunderbar, a German expression used in English which means "wonderful" Wunderbar (bar) , a queer bar in Syracuse, New York Wunderbar (chocolate bar) ,

196-402: A 2001 study deemed it as Canada's most creative neighbourhood because artists comprise 8% of its labour force. The neighbourhood of Mile End in the northwestern part of the borough has been a very multicultural area of the city, and features two of Montreal's well-known bagel establishments , St-Viateur Bagel and Fairmount Bagel . The McGill Ghetto is in the extreme southwestern portion of

294-593: A bonus track on album Lil' Beethoven by the band Sparks Wunderbar (Patrizio Buanne album) , 2012 Wunderbar (The Living End album) , 2018 Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with the title Wunderbar . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Wunderbar&oldid=1257751118 " Category : Disambiguation pages Hidden categories: Short description

392-583: A bra. All other television ads before this era showed brassieres on a manikin or a dressmaker's dummy to promote the functional features of the product. Every Wonderbra advertisement contained versions of the musical theme, "We care about the shape you're in. Wonderful, wonderful, Wonderbra" . The 1979 television campaign included a commercial directed by Richard Avedon which won a Silver award for television advertisements shown in Canada. The Dici by Wonderbra television advertisements started in 1974. The brand

490-470: A chocolate bar sold in Canada and Germany Wunderbar Films , an Indian film production company Music [ edit ] " Wünderbar ", a 1981 song by British punk band Tenpole Tudor "Wunderbar", a song from the Cole Porter musical Kiss Me, Kate "Wunderbar", a song released by German writer Christiane F. under the name "Sentimentale Jugend" "Wunderbar" (Concerto In Koch Minor), " ,

588-478: A daily average ranging from −10.5 to −9 °C (13.1 to 15.8 °F) in January. However, some winter days rise above freezing, allowing for rain on an average of 4 days in January and February each. Usually, snow covering some or all bare ground lasts on average from the first or second week of December until the last week of March. While the air temperature does not fall below −30 °C (−22 °F) every year,

686-421: A die (with holes). In 1966, Canadian Lady made several important changes to their advertising strategy. They introduced television advertising and changed the emphasis from the product to the brand. Ads attempted to build consumer awareness of the single brand name: Wonderbra. Market research showed that women did not want girdles advertised on television—girdles were seen as armor against sex, while bras provided

784-523: A fashion choice and not a political statement. Canadian Lady's management knew that girdles were out, but bras would remain an essential part of women's wardrobes. So during the 1960s, while competitors were cutting back on their bra marketing and diversifying into other products, Canadian Lady aggressively pursued bra market share. Later, Larry Nadler identified an age based bifurcation in the market. Younger women (aged 15 to 20) regarded their bras as an enhancement to their sexuality but were not interested in

882-751: A garrison of 390 men 40 miles upriver in a garrison at Les Cèdres, Quebec , to defend Montreal against the British army. In the Battle of the Cedars , Bedel's lieutenant Isaac Butterfield surrendered to George Forster. Forster advanced to Fort Senneville on May 23. By May 24, Arnold was entrenched in Montreal's borough of Lachine . Forster initially approached Lachine, then withdrew to Quinze-Chênes . Arnold's forces then abandoned Lachine to chase Forster. The Americans burned Senneville on May 26. After Arnold crossed

980-402: A heavily structured garment. Nadler learned that women wanted "less bra," not "no bra." In 1974, they introduced a new line of brassieres for teens called Dici (by Wonderbra) , and invented new hot fabric molding technologies to shape the cup. These bras were seamless and simply designed with less support than the typical bra of the period. The company designed special packaging in the shape of

1078-518: A luxury product with the highest price of any mass-merchandised brand. This strategy also provided greater profits in a very competitive industry. The goal was to have women see their Wonderbras as a cosmetic—a beauty enhancer—rather than a functional garment. Playtex , the leading brand at the time, promoted the ease of care and durability of their girdles and brassieres. Beginning in 1967, the advertising focused exclusively on Wonderbra brand brassieres. In 1968, Nadler hired Goodis Advertising to develop

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1176-568: A means of attraction. Our Montreal office got the Wonderbra account. This was a Canadian company which held down the Number Two position in women's garmentwear. One of our copywriters came up with the line: "We care about the shape you're in." Larry Nadler, who headed the family business, was a risk-taker. He loved the line and so did we. We had it set to music and prepared a television campaign around it. The CBC turned it down, not because of

1274-459: A mission on his new seigneury. The colonists left France in 1641 for Quebec and arrived on the island the following year. On May 17, 1642, Ville-Marie was founded on the southern shore of Montreal island, with Maisonneuve as its first governor. The settlement included a chapel and a hospital, under the command of Jeanne Mance . By 1643, Ville-Marie had come under Iroquois raids. In 1652, Maisonneuve returned to France to raise 100 volunteers to bolster

1372-440: A new fashion trend towards a pointed bust, inspired by Christian Dior's "New Look". The Petal Burst by Wonderbra line was successful and delivered 50% of bra sales by 1957. The post-patent negotiations were led by Moe Nadler. D'Amour no longer had leverage with a patent, but still demanded that Canadian Lady stop using the designs, and return the pattern templates. Moe Nadler ignored this demand and instead successfully acquired

1470-566: A new settlement at their former hunting grounds north of the Ottawa River. This became Kanesatake . In 1745, several Mohawk families moved upriver to create another settlement, known as Akwesasne . All three are now Mohawk reserves in Canada. The Canadian territory was ruled as a French colony until 1760, when Montreal fell to a British offensive during the Seven Years' War . The colony then surrendered to Great Britain. Ville-Marie

1568-401: Is Île Bizard . The city is 196 km (122 mi) east of the national capital, Ottawa , and 258 km (160 mi) southwest of the provincial capital, Quebec City . As of 2021, the city had a population of 1,762,949, and a metropolitan population of 4,291,732, making it the second-largest metropolitan area in Canada. French is the city's official language. In 2021, 85.7% of

1666-419: Is around 1,000 mm (39 in), including an average of about 210 cm (83 in) of snowfall, which occurs from November through March. Thunderstorms are common from late spring through summer to early fall; additionally, tropical storms or their remnants can cause heavy rains and gales. Montreal averages 2,050 hours of sunshine annually, with summer being the sunniest season, though slightly wetter than

1764-465: Is believed to be due to outmigration, epidemics of European diseases, or intertribal wars. In 1611, Champlain established a fur trading post on the Island of Montreal on a site initially named La Place Royale . At the confluence of Petite Riviere and St. Lawrence River , it is where present-day Pointe-à-Callière stands. On his 1616 map, Champlain named the island Lille de Villemenon in honour of

1862-519: Is bordered by the city of Laval to the north; Longueuil , Saint-Lambert , Brossard , and other municipalities to the south; Repentigny to the east and the West Island municipalities to the west. The anglophone enclaves of Westmount , Montreal West , Hampstead , Côte Saint-Luc , the Town of Mount Royal and the francophone enclave Montreal East are all surrounded by Montreal. Montreal

1960-498: Is classified as a warm-summer humid continental climate ( Köppen climate classification : Dfb). Summers are warm to hot and humid with a daily maximum average of 26 to 27 °C (79 to 81 °F) in July; temperatures in excess of 30 °C (86 °F) are common. Conversely, cold fronts can bring crisp, drier and windy weather in the early and later parts of summer. Winter brings cold, snowy, windy, and, at times, icy weather, with

2058-482: Is different from Wikidata All article disambiguation pages All disambiguation pages Wonderbra In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation ), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader. In 1991,

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2156-579: Is the largest city in the province of Quebec , the second-largest in Canada , and the ninth-largest in North America . Founded in 1642 as Ville-Marie , or "City of Mary", it is now named after Mount Royal , the triple-peaked mountain around which the early settlement was built. The city is centred on the Island of Montreal and a few, much smaller, peripheral islands, the largest of which

2254-580: Is the location of the headquarters of the International Civil Aviation Organization , and was named a UNESCO City of Design in 2006. In 2017, Montreal was ranked the 12th-most livable city in the world by the Economist Intelligence Unit in its annual Global Liveability Ranking , although its ranking slipped to 40th in the 2021 index, primarily due to stress on the healthcare system from

2352-691: Is the oldest complete building in the city, built between 1669 and 1671. In Point St. Charles , visitors can see the Maison Saint-Gabriel , which can trace its history back to 1698. There are many historic buildings in Old Montreal in their original form: Notre-Dame Basilica, Bonsecours Market , and the 19th‑century headquarters of all major Canadian banks on St. James Street (French: Rue Saint Jacques ). Montreal's earliest buildings are characterized by their uniquely French influence and grey stone construction. A few notable examples of

2450-473: Is the property of Canadelle Limited Partnership of Canada , which is a wholly owned subsidiary of HanesBrands Inc . HanesBrands Inc. owns the license to sell and distribute apparel products under the Wonderbra trademark in all countries except the member states of the European Union , several other European nations and South Africa ; in these other markets, an affiliate of Sun Capital Partners owns

2548-640: The Allied forces , was furious over Houde's stand and held him in a prison camp until 1944. That year, the government decided to institute conscription to expand the armed forces and fight the Axis powers . (See Conscription Crisis of 1944 .) Montreal was the official residence of the Luxembourg royal family in exile during World War II. By 1951, Montreal's population had surpassed one million. However, Toronto's growth had begun challenging Montreal's status as

2646-643: The COVID-19 pandemic . It is regularly ranked as one of the ten best cities in the world to be a university student in the QS World University Rankings . In 2018, Montreal was ranked as a global city . Montreal has hosted numerous important international events, including the 1967 International and Universal Exposition , and is the only Canadian city to have hosted the Summer Olympics, having done so in 1976 . The city hosts

2744-767: The Canadian Grand Prix of Formula One ; the Montreal International Jazz Festival , the largest jazz festival in the world; the Just for Laughs festival, the largest comedy festival in the world; and Les Francos de Montréal , the largest French-language music festival in the world. In sports , it is home to multiple professional teams, most notably the Canadiens of the National Hockey League , who have won

2842-731: The Great Lakes to the Atlantic. Montreal is defined by its location between the Saint Lawrence river to its south and the Rivière des Prairies to its north. The city is named after the most prominent geographical feature on the island, a three-head mountain called Mount Royal, topped at 232 m (761 ft) above sea level . Montreal is at the centre of the Montreal Metropolitan Community , and

2940-587: The Iroquois nations of the Haudenosaunee (then based in present-day New York), established the village of Hochelaga at the foot of Mount Royal two centuries before the French arrived. Archeologists have found evidence of their habitation there and at other locations in the valley since at least the 14th century. The French explorer Jacques Cartier visited Hochelaga on October 2, 1535, and estimated

3038-536: The Montreal Biosphere , and Moshe Safdie 's striking Habitat 67 apartment complex. The Montreal Metro has public artwork by some of the biggest names in Quebec culture . In 2006, Montreal was named a UNESCO City of Design , one of only three design capitals in the world (the others being Berlin and Buenos Aires ). This distinguished title recognizes Montreal's design community. Since 2005,

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3136-610: The Ottawa River in pursuit of Forster, Forster's cannons repelled Arnold's forces. Forster negotiated a prisoner exchange with Henry Sherburne and Isaac Butterfield, resulting in a May 27 boating of their deputy Lieutenant Park being returned to the Americans. Arnold and Forster negotiated further and more American prisoners were returned to Arnold at Sainte-Anne-de-Bellevue, Quebec , ("Fort Anne") on May 30 (delayed two days by wind). Arnold eventually withdrew his forces back to

3234-468: The Plains of Abraham , Montreal fell to American forces led by Richard Montgomery on November 13, 1775, after it was abandoned by Guy Carleton . After Arnold withdrew from Quebec City to Pointe-aux-Trembles on November 19, Montgomery's forces left Montreal on December 1 and arrived there on December 3 to plot to attack Quebec City , with Montgomery leaving David Wooster in charge of the city. Montgomery

3332-557: The Shaughnessy Village / Concordia U area home to thousands of students at Concordia University . The borough also comprises most of Mount Royal Park , Saint Helen's Island , and Notre-Dame Island . The Plateau Mount Royal borough was a working class francophone area. The largest neighbourhood is the Plateau (not to be confused with the whole borough), which was undergoing considerable gentrification as of 2009, and

3430-672: The Stanley Cup a record 24 times. In the Ojibwe language , the land is called Mooniyaang or Moon’yaang which was "the first stopping place" in the Ojibwe migration story as related in the seven fires prophecy . In the Mohawk language , the land is called Tiohtià:ke . This is an abbreviation of Teionihtiohtiá:kon , which loosely translates as "where the group divided/parted ways." French settlers from La Flèche in

3528-419: The miniskirt , rendered the girdle unattractive and obsolete to a generation of women. While the intimate apparel industry fretted about bra-burning as a precursor to the decline of all foundation garment sales, women reserved their animosity for their girdles. The Canadian sales data for foundation undergarments , from 1960 to 1971, vividly demonstrates the shift in tastes. It was against this backdrop that

3626-652: The prohibition movement in the United States led to Montreal becoming a destination for Americans looking for alcohol . Unemployment remained high in the city and was exacerbated by the Stock Market Crash of 1929 and the Great Depression . During World War II , Mayor Camillien Houde protested against conscription and urged Montrealers to disobey the federal government's registry of all men and women. The federal government, part of

3724-738: The wind chill often makes the temperature feel this low to exposed skin. Spring and fall are pleasantly mild but prone to drastic temperature changes; spring even more so than fall. Late season heat waves as well as " Indian summers " are possible. Early and late season snow storms can occur in November and March, and more rarely in April. Montreal is generally snow free from late April to late October. However, snow can fall in early to mid-October as well as early to mid-May on rare occasions. The lowest temperature in Environment Canada's books

3822-438: The 1300. Canadian Lady licensed these models, among others, to Gossard in 1964. It was the Wonderbra "Dream Lift" Model 1300 design that became first a UK success in the early 1990s, a European sensation in 1993, and then the "One and Only Wonderbra" that was finally launched in the U.S. in 1994. In the late 1950s and early 1960s, the majority of women were still wearing highly structured undergarments. Girdles were considered

3920-410: The 1980s and early 1990s, Montreal experienced a slower rate of economic growth than many other major Canadian cities. Montreal was the site of the 1989 École Polytechnique massacre , one of Canada's worst mass shootings , where 25-year-old Marc Lépine shot and killed 14 people, all of them women, and wounded 14 other people before shooting himself at École Polytechnique . Montreal was merged with

4018-508: The 1980s) to use the Wonderbra brand on hosiery in Canada. In the late 1950s Moe Nadler started travelling to Europe to find new styles to bring to the Canadian market. In 1960, Wonderbra introduced a lacy, half push-up bra described in Europe as Pigeonnant (meaning "pigeon-breasted" in French). In 1961 Nadler directed Louise Poirier to develop a deeply plunged, laced push-up design, numbered

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4116-494: The 27 surrounding municipalities on the Island of Montreal on January 1, 2002, creating a unified city encompassing the entire island. There was substantial resistance from the suburbs to the merger, with the perception being that it was forced on the mostly English suburbs by the Parti Québécois. As expected, this move proved unpopular and several mergers were later rescinded. Several former municipalities, totalling 13% of

4214-600: The Canadian Lady Corset Company had to act. In 1964, Moe Nadler died and his son, Larry Nadler inherited control of the company. Larry Nadler was a Harvard -trained MBA and brought modern marketing strategies to the industry. He commissioned market research that identified women's feelings about intimate apparel. Women did not hate their bras. Rather, they saw bras as a means to feel and look beautiful, to be fashionable and sexy, and to attract men. While women sometimes went braless, they were making

4312-556: The Canadian Lady Corset Company. He created a small sewing shop in the heart of Montreal to make a well-fitting, good quality bra in the mid-priced range (from $ 1.00 to $ 1.50 retail). As part of this effort, he travelled to New York City , met with Israel Pilot and licensed the Wonder-Bra trademark and diagonal slash patent. In Canada, the trademark lost the hyphen to become "WonderBra," and "Wonderbra" at

4410-444: The Canadian market and $ 27 million in sales. Playtex (later acquired by Sara Lee) was second. By 1980, Wonderbra's sales were over $ 30 million wholesale ($ 76 million in 2006 dollars) in a country with only 10.3 million women and girls older than 13. "I've got a couple of those Gossard Wonderbras. They are so brilliant, I swear, even I get cleavage with them." – Kate Moss , 1994, New York Times Magazine Around 1991, Gossard

4508-529: The Canadian, European, and Asian rights to the Wonderbra trademarks. This allowed the company to move forward into the 1960s with the brand intact. By the mid-1960s Canadian Lady was exporting and licensing the Wonderbra line to Western Europe , Australia , South Africa , Israel and the West Indies . In the 1970s, Canadelle acquired the remaining worldwide rights to the trademark, and licensed Giltex (a Canadian pantyhose manufacturer acquired by Sara Lee in

4606-702: The English-allied Iroquois attacked Lachine on the Island of Montreal, committing the worst massacre in the history of New France. By the early 18th century, the Sulpician Order was established there. To encourage French settlement, it wanted the Mohawk to move away from the fur trading post at Ville-Marie. It had a mission village, known as Kahnewake , south of the St Lawrence River. The fathers persuaded some Mohawk to make

4704-521: The Loire valley first named their new town, founded in 1642, Ville Marie ("City of Mary"), named for the Virgin Mary . The current form of the name, Montréal , is generally thought to be derived from Mount Royal ( Mont Royal in French), the triple-peaked hill in the heart of the city. There are multiple explanations for how Mont Royal became Montréal . In 16th century French,

4802-540: The New York fort of Ticonderoga by the summer. On June 15, Arnold's messenger approaching Sorel spotted Carleton returning with a fleet of ships and notified him. Arnold's forces abandoned Montreal (attempting to burn it down in the process) prior to the June 17 arrival of Carleton's fleet. The Americans did not return British prisoners in exchange, as previously agreed, due to accusations of abuse, with Congress repudiating

4900-456: The U.S. reintroduction. During the wartime years, Canadian apparel manufacturers were subject to quotas on materials. Elastics were unavailable, affecting the comfort and design of women's underwear. The diagonal slash offered a better fitting brassiere without elastics, and became a competitive advantage. From 1939 to 1955, Canadian Lady marketed several lines of intimate apparel including girdles, panties, slips, swimsuits, and brassieres under

4998-448: The Wonderbra brand. The company also created sub-brands to target different socioeconomic and lifestyle segments of the consumer market. In contrast, the U.S. market for Wonder-Bra stagnated while the brand was owned by Israel Pilot's companies. In 1952, Canadian Lady launched Petal Burst with anticipation of tough negotiations with D'Amour—Israel Pilot's U.S. company—around the expiration of the patent in 1955. This new line also adapted to

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5096-452: The Wonderbra was reported as the greatest fashion innovation in history. According to one magazine article, survey respondents were nearly unanimous in giving push-up bras the number one position. During the 1994 reintroduction, it was thought that an international group of women models as spokespersons - they were called "spokesmodels" – would enhance marketing. The brand continues to use this tactic. Montreal Montreal

5194-525: The agreement at the protest of George Washington. Arnold blamed Colonel Timothy Bedel for the defeat, removing him and Lieutenant Butterfield from command and sending them to Sorel for court-martial. The retreat of the American army delayed their court martial until August 1, 1776, when they were convicted and cashiered at Ticonderoga. Bedel was given a new commission by Congress in October 1777 after Arnold

5292-661: The border between French and English Canada, Ottawa was seen as a compromise between Montreal, Toronto, Kingston and Quebec City, which were all vying to become the young nation's official capital. Ottawa retained the status as capital of Canada when the Province of Canada joined with Nova Scotia and New Brunswick to form the Dominion of Canada in 1867. An internment camp was set up at Immigration Hall in Montreal from August 1914 to November 1918. After World War I ,

5390-423: The borough, its name being derived from the fact that it is home to thousands of McGill University students and faculty members. The Southwest borough was home to much of the city's industry during the late 19th and early-to-mid 20th century. The borough included Goose Village and was historically home to the traditionally working-class Irish neighbourhoods of Griffintown and Point Saint Charles as well as

5488-619: The bra for the U.S. market. They scheduled a late 1994 national launch for the bra. During this period, Gossard introduced to Americans their Ultrabra, with a design similar to the push-up Wonderbra model. Other competitors quickly followed while Playtex retooled the design. Victoria's Secret launched television advertisements to maintain visibility for the Miracle Bra which the company launched in 1993. The U.S. Wonderbra rollout included events with Eva Herzigová in New York's Times Square . The advertisements were toned down in comparison to

5586-606: The business arena. The October Crisis and the 1976 election of the Parti Québécois , which supported sovereign status for Quebec, resulted in the departure of many businesses and people from the city. In 1976, Montreal hosted the Summer Olympics . While the event brought the city international prestige and attention, the Olympic Stadium built for the event resulted in massive debt for the city. During

5684-631: The city has been home to the International Council of Graphic Design Associations (Icograda) and the International Design Alliance (IDA). The Underground City (officially RÉSO), an important tourist attraction, is an underground network connecting shopping centres, pedestrian thoroughfares, universities, hotels, restaurants, bistros, subway stations and more, in and around downtown with 32 km (20 mi) of tunnels over 12 km (4.6 sq mi) in

5782-582: The city's 20th-century architecture include Saint Joseph's Oratory , completed in 1967, Ernest Cormier 's Art Deco Université de Montréal main building, the landmark Place Ville Marie office tower, and the controversial Olympic Stadium and surrounding structures. Pavilions designed for the 1967 International and Universal Exposition, popularly known as Expo 67 , featured a wide range of architectural designs. Though most pavilions were temporary structures, several have become landmarks, including Buckminster Fuller 's geodesic dome U.S. Pavilion, now

5880-672: The city's earliest still-standing buildings date back to the late 17th and early 18th centuries. Although most are clustered around the Old Montreal area, such as the Sulpician Seminary adjacent to Notre-Dame Basilica that dates back to 1687, and Château Ramezay , which was built in 1705, examples of early colonial architecture are dotted throughout the city. Situated in Lachine, the Le Ber-Le Moyne House

5978-489: The city's history. Montreal annexed 27 other cities, towns and villages beginning with Hochelaga in 1883, with the last prior to 2002 being Pointe-aux-Trembles in 1982. The 21st century has brought with it a revival of the city's economic and cultural landscape. The construction of new residential skyscrapers, two super-hospitals (the Centre hospitalier de l'Université de Montréal and McGill University Health Centre ),

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6076-518: The city. As they lacked modern plumbing systems it was impossible to connect all buildings at once and it also acted as a conservation method. However, the population was not finished rising — it rose from 58,000 in 1852 to 267,000 by 1901. Montreal was the capital of the Province of Canada from 1844 to 1849, but lost its status when a Tory mob burnt down the Parliament building to protest

6174-427: The colonial population. If the effort had failed, Montreal was to be abandoned and the survivors re-located downriver to Quebec City . Before these 100 arrived in the fall of 1653, the population of Montreal was barely 50 people. By 1685, Ville-Marie was home to some 600 colonists, most of them living in modest wooden houses. Ville-Marie became a centre for the fur trade and a base for further exploration . In 1689,

6272-592: The creation of the Quartier des Spectacles , reconstruction of the Turcot Interchange , reconfiguration of the Decarie and Dorval interchanges, construction of the new Réseau express métropolitain , gentrification of Griffintown , subway line extensions and the purchase of new subway cars, the complete revitalization and expansion of Trudeau International Airport , the completion of Quebec Autoroute 30 ,

6370-401: The earlier UK campaign. The U.S. print and billboard advertising showed models wearing only the Wonderbra. Underneath read slogans such as "who cares if it's a bad hair day" and "look me in the eyes and tell me that you love me." The $ 25 Million campaign worked in conjunction to the ongoing media interest in the bra. Although Playtex promoted the authenticity of their "One and Only Wonderbra",

6468-620: The economic capital of Canada. Indeed, the volume of stocks traded at the Toronto Stock Exchange had already surpassed that traded at the Montreal Stock Exchange in the 1940s. The Saint Lawrence Seaway opened in 1959, allowing vessels to bypass Montreal. In time, this development led to the end of the city's economic dominance as businesses moved to other areas. During the 1960s, there was continued growth as Canada's tallest skyscrapers, new expressways and

6566-451: The forms réal and royal were used interchangeably, so Montréal could simply be a variant of Mont Royal . In the second explanation, the name came from an Italian translation. Venetian geographer Giovanni Battista Ramusio used the name Monte Real to designate Mount Royal in his 1556 map of the region. However, the Commission de toponymie du Québec disputes this explanation. Historiographer François de Belleforest

6664-404: The ladylike norm and represented close to 40% of industry sales by volume. The 1960s also brought to Canadian Lady the challenges of feminism , fashions and the sexual revolution . The feminist movement—cultured by thought leaders like Betty Friedan and Germaine Greer —questioned the mores that defined women's roles and appearance. Changes in fashion trends, such as pantyhose and the rise of

6762-437: The license under the Dim Branded Apparel group which is headquartered in Paris. On January 3, 2007, the Canadian Broadcasting Corporation (CBC-TV) broadcast the results of their internet poll, in which Canadian respondents ranked the Wonderbra 5th out of the top 50 "Greatest Canadian Inventions" (after Insulin , the light bulb and the telephone , but ahead of the pacemaker ). In a March 2008 survey of 3,000 UK women,

6860-422: The license with Gossard. In 1994 in the UK, the (Sara Lee) Wonderbra achieved a high profile for its racy Hello Boys campaign. The most famous campaign poster presented model Eva Herzigová in a Wonderbra gazing down at her breasts with the caption "Hello Boys", addressing male admirers. Urban myth attributed a number of car accidents to drivers being distracted by the advertisements. The influential poster

6958-535: The line, but because we had the audacity to show a woman in a bra. CTV had no such qualms, which proves how arbitrary the world can be. Eventually, the CBC recanted and ran the campaign. .... The result of the campaign—not just in TV, but other media as well—moved Wonderbra into a solid, first-place position in its field. – Gerry Goodis, former CEO, Goodis Advertising Instead of being hidden "unmentionables", Wonderbras became more visible icons of female sex-appeal. The company also used pricing to promote Wonderbra as

7056-593: The mid-1840s, the City of Montreal installed a water system that would pump water from the St. Lawrence and into cisterns . The cisterns would then be transported to the desired location. This was not the first water system of its type in Montreal, as there had been one in private ownership since 1801. In the middle of the 19th century, water distribution was carried out by "fontainiers". The fountainiers would open and close water valves outside of buildings, as directed, all over

7154-493: The most densely populated part of Montreal. The city is composed of 19 large boroughs , subdivided into neighbourhoods. The boroughs are: Côte-des-Neiges–Notre-Dame-de-Grâce , Le Plateau-Mont-Royal ( The Plateau Mount Royal ) , Outremont and Ville-Marie in the centre; Mercier–Hochelaga-Maisonneuve , Rosemont–La Petite-Patrie and Villeray–Saint-Michel–Parc-Extension in the east; Anjou , Montréal-Nord , Rivière-des-Prairies–Pointe-aux-Trembles and Saint-Léonard in

7252-544: The most neighbourhoods is Ville-Marie, which includes downtown, the historic district of Old Montreal, Chinatown , the Gay Village , the Latin Quarter , the gentrified Quartier international and Cité Multimédia as well as the Quartier des spectacles which is under development. Other neighbourhoods of interest in the borough include the affluent Golden Square Mile neighbourhood at the foot of Mount Royal and

7350-408: The new campaign. The Wonderbra ads were based on fashion and emotional appeal. In various ads, the man would appear as fashion photographer (in a fashion shoot) or fashion buyer (at a fashion show). The storyline suggested an attraction or budding romance between the man and the women. The voice-over and jingle featured a man's voice and the commercial showed an actual woman's torso naked except for

7448-406: The northeast; Ahuntsic-Cartierville , L'Île-Bizard–Sainte-Geneviève , Pierrefonds-Roxboro and Saint-Laurent in the northwest; and Lachine , LaSalle , Le Sud-Ouest ( The Southwest ) and Verdun in the south. Many of these boroughs were independent cities that were forced to merge with Montreal in January 2002 following the 2002 municipal reorganization of Montreal . The borough with

7546-546: The others in terms of total precipitation—mostly from thunderstorms. For over a century and a half, Montreal was the industrial and financial centre of Canada. This legacy has left a variety of buildings including factories, elevators , warehouses , mills, and refineries , that today provide an invaluable insight into the city's history, especially in the downtown area and the Old Port area. There are 50 National Historic Sites of Canada , more than any other city. Some of

7644-502: The passage of the Rebellion Losses Bill . Thereafter, the capital rotated between Quebec City and Toronto until in 1857, Queen Victoria herself established Ottawa as the capital due to strategic reasons. The reasons were twofold. First, because it was located more in the interior of the Province of Canada, it was less susceptible to attack from the United States. Second, and perhaps more importantly, because it lay on

7742-573: The plunge style became a hit with British women and sales took off. Between 1991 and 1993, UK sales of that Wonderbra style quadrupled to $ 28 million, accounting for 12.5% of the $ 225 million UK branded bra market. Several factors might have contributed to this boom including "an article in British Vogue on the return of the padded bra, a Vivienne Westwood -inspired fad for corsetry and that Gaultier driven yearning for underwear as outerwear". With this surge in sales, Sara Lee decided not to renew

7840-722: The population of the city of Montreal considered themselves fluent in French while 90.2% could speak it in the metropolitan area. Montreal is one of the most bilingual cities in Quebec and Canada, with 58.5% of the population able to speak both French and English. Historically the commercial capital of Canada, Montreal was surpassed in population and economic strength by Toronto in the 1970s. It remains an important centre of art, culture , literature, film and television, music, commerce, aerospace, transport , finance, pharmaceuticals, technology, design, education , tourism , food, fashion, video game development, and world affairs. Montreal

7938-402: The population of the island, voted to leave the unified city in separate referendums in June 2004. The demerger took place on January 1, 2006, leaving 15 municipalities on the island, including Montreal. Demerged municipalities remain affiliated with the city through an agglomeration council that collects taxes from them to pay for numerous shared services. The 2002 mergers were not the first in

8036-473: The population of the native people at Hochelaga to be "over a thousand people". Evidence of earlier occupation of the island, such as those uncovered in 1642 during the construction of Fort Ville-Marie, have effectively been removed. In 1603, French explorer Samuel de Champlain reported that the St ;Lawrence Iroquoians and their settlements had disappeared altogether from the St Lawrence valley. This

8134-545: The push-up Wonderbra became a sensation in the UK, although it had been sold there since 1964 under license by the Gossard division of Courtaulds Textiles . Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994. Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of

8232-452: The rapid introduction of competitive products meant that the overall U.S. market benefited from a 43% increase in push-up bra sales by the end of 1994. Following the 1994 relaunch, the U.S. Wonderbra has expanded from the single push-up bra design to a broader lingerie line. The brand remains popular around the world as a product, and a part of the cultural lexicon. In 2006, Sara Lee sold its intimate apparel brands. The Wonderbra trademark

8330-543: The reconstruction of the Champlain Bridge and the construction of a new toll bridge to Laval are helping Montreal continue to grow. Montreal is in the southwest of the province of Quebec. The city covers most of the Island of Montreal at the confluence of the Saint Lawrence and Ottawa Rivers. The port of Montreal lies at one end of the Saint Lawrence Seaway, the river gateway that stretches from

8428-544: The sieur de Villemenon, a French dignitary who was seeking the viceroyship of New France. In 1639, Jérôme Le Royer de La Dauversière obtained the Seigneurial title to the Island of Montreal in the name of the Notre Dame Society of Montreal to establish a Roman Catholic mission to evangelize natives. Dauversière hired Paul Chomedey de Maisonneuve , then age 30, to lead a group of colonists to build

8526-669: The subway system known as the Montreal Metro were finished during this time. Montreal also held the World's Fair of 1967, better known as Expo67 . The 1970s ushered in a period of wide-ranging social and political changes, stemming largely from the concerns of the French-speaking majority about the conservation of their culture and language, given the traditional predominance of the English Canadian minority in

8624-468: The wearer. He also coined the name "Wonder-Bra" in 1935. Israel Pilot's U.S. patent 2,245,413 , granted in 1941, allowed for greater shoulder strap elasticity by cutting the fabric so that the weave has the greatest stretch (cutting on the "bias"). The photographs show the original patent sketches and close-ups of a bra made in the U.S. by D'Amour. The model is wearing a rare 1950s version of this original Wonder-Bra design. In 1939, Moe Nadler founded

8722-511: The world. In most countries, the brand emphasizes sex-appeal. In its native Canada, however, the brand promotes the functional qualities of its products, a departure from the strategy that made Wonderbra the top-seller in the 1970s. Elastic materials were rationed and unavailable for clothes prior to the start of World War II. Israel Pilot designed an improved cup with a diagonal slash, shoulder strap attachment. This innovation on existing bra design provided more comfort and freedom of movement for

8820-666: Was assigned to defend Rhode Island in July 1777 . Montreal was incorporated as a city in 1832. The opening of the Lachine Canal permitted ships to bypass the unnavigable Lachine Rapids , while the construction of the Victoria Bridge established Montreal as a major railway hub. The leaders of Montreal's business community had started to build their homes in the Golden Square Mile from about 1850. By 1860, it

8918-564: Was featured in an exhibition at the Victoria and Albert Museum in London and it was voted in at number 10 in a "Poster of the Century" contest. The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign

9016-414: Was killed in the failed attack and Arnold, who had taken command, sent Brigadier General Moses Hazen to inform Wooster of the defeat. Wooster left Hazen in command on March 20, 1776, as he left to replace Arnold in leading further attacks on Quebec City. On April 19, Arnold arrived in Montreal to take over command from Hazen, who remained as his second-in-command. Hazen sent Colonel Timothy Bedel to form

9114-488: Was positioned to young women as a more natural alternative to the heavily structured bras worn by their mothers. The animated ads featured the iconic die-shaped packaging. A bra exited the box like a bird, then metamorphosed into a seagull and flew away. The tagline reinforced a spirit of freedom and nature: "Let it be Dici. Dici or nothing." From 1972 to 1977, the company doubled its wholesale revenue from $ 12.6 million to $ 24.9 million. By 1979 Canadelle dominated with 30% of

9212-434: Was selling the Wonderbra lines under licenses that were to expire in January 1994. At the time, the plunge style was a good seller in the UK market. Gossard planned to renew their license and had an option to do so under the existing agreement. Instead of simply renewing the agreement, Gossard executives decided to negotiate better terms with Sara Lee. Soon after the negotiations started, something unexpected happened. In 1992,

9310-446: Was the first to use the form Montréal with reference to the entire region in 1575. Archaeological evidence in the region indicates that First Nations native people occupied the island of Montreal as early as 4,000 years ago. By the year AD 1000, they had started to cultivate maize . Within a few hundred years, they had built fortified villages. The Saint Lawrence Iroquoians , an ethnically and culturally distinct group from

9408-490: Was the largest municipality in British North America and the undisputed economic and cultural centre of Canada. In the 19th century, maintaining Montreal's drinking water became increasingly difficult with the rapid increase in population. A majority of the drinking water was still coming from the city's harbour, which was busy and heavily trafficked, leading to the deterioration of the water within. In

9506-636: Was the name for the settlement that appeared in all official documents until 1705, when Montreal appeared for the first time, although people referred to the "Island of Montreal" long before then. As part of the American Revolution , the invasion of Quebec resulted after Benedict Arnold captured Fort Ticonderoga in present-day upstate New York in May 1775 as a launching point to Arnold's invasion of Quebec in September . While Arnold approached

9604-414: Was −37.8 °C (−36 °F) on January 15, 1957, and the highest temperature was 37.6 °C (99.7 °F) on August 1, 1975, both at Dorval International Airport . Before modern weather record keeping (which dates back to 1871 for McGill), a minimum temperature almost 5 degrees lower was recorded at 7 a.m. on January 10, 1859, where it registered at −42 °C (−44 °F). Annual precipitation

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