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74-543: World Wrestling Entertainment ( WWE ) is an American professional wrestling promotion . It is owned and operated by TKO Group Holdings , a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, WWE has also branched out into fields outside of wrestling, including film , football , and various other business ventures . The company is additionally involved in licensing its intellectual property to other companies to produce video games and action figures . The promotion

148-557: A contestant on Wheel of Fortune . He won $ 16,650 and used the prize money to attend Whittier Law School , going on to pass the bar examination and work as a lawyer for seven years. Khan is not related to All Elite Wrestling President Tony Khan . At the end of 2005, Khan joined Broder Webb Chervin Silbermann, where he launched their sports and news broadcaster division. He remained with them through their merger with ICM . In April 2012, Deadline exclusively announced Khan

222-416: A deal with Endeavor Group Holdings, under which it would merge with Zuffa , the parent company of mixed martial arts promotion Ultimate Fighting Championship (UFC) to form TKO Group Holdings, a new public company majority-owned by Endeavor, with McMahon serving as executive chairman of the new entity, and Nick Khan becoming president. The merger was completed on September 12, 2023. In 2024, McMahon, who

296-589: A deal with UPN, McMahon shut down the XFL. WWE maintained control of the XFL trademark before McMahon reclaimed the XFL brand, this time under a separate shell company from WWE, in 2017 with intent to relaunch the XFL in 2020 . On June 24, 2002, episode of Raw , Vince McMahon officially referred to the start of the next era, called the "Ruthless Aggression" era. On May 6, 2002, the World Wrestling Federation (WWF) changed both its company name and

370-533: A legal dispute with the World Wildlife Fund , the WWF was renamed World Wrestling Entertainment (WWE). In 2011, the promotion ceased branding itself as World Wrestling Entertainment and began solely branding itself with the initials WWE . Prior to September 2023, the company's majority owner was its executive chairman, third-generation wrestling promoter Vince McMahon , who retained a 38.6% ownership of

444-599: A monopoly on the world title. In a now infamous situation, the NWA sent former five-time world champion and legitimate wrestler Lou Thesz to Toronto to face Rogers on January 24, 1963. Thesz recalls this was not planned and prior to the match remembered telling Buddy "we can do this the easy way or the hard way." Rogers agreed to lose the fall and title in a one fall match versus the traditional two out of three fall matchup that most world title matches were defended. Once word reached back to Mondt and McMahon, at first they simply ignored

518-580: A pay cut, and the company has also suspended construction on its new headquarters for at least six months. The firings caused significant backlash by fans; with Business Insider calling them "livid." Both fans and several media outlets pointed out that while WWE claimed that these actions were "necessary due to the economic impact of the coronavirus pandemic", the WWE also claimed to have "substantial financial resources. Available cash and debt capacity currently total approximately $ 0.5 billion". DeSantis's claimed WWE

592-451: A pre-recorded format. NXT continued to air from Full Sail University, but under similar restrictions. Live broadcasts returned on April 13, with the existing arrangements continuing; WWE stated to ESPN.com that "we believe it is now more important than ever to provide people with a diversion from these hard times", and that the company's programming "bring[s] families together and deliver a sense of hope, determination and perseverance". It

666-732: A publicly traded company, trading on the New York Stock Exchange (NYSE) with the issuance of stock then valued at $ 172.5 million. The company is traded on the NYSE under ticker symbol WWE. By the fall of 1999, the Attitude Era had turned the tide of the Monday Night War into WWF's favor. After Time Warner merged with America Online (AOL), Ted Turner 's control over WCW was considerably reduced. The newly merged company lacked interest in professional wrestling as

740-470: A third brand on May 26, 2006. Two years later, WWE adapted a more family-friendly format and their programming received a TV-PG rating . The final ECW program aired on February 16, 2010, after which it was replaced with NXT . During this time many new and young wrestlers would join the company, many which would become household names for the next years to come such as John Cena , Randy Orton , Brock Lesnar , and Batista . On April 7, 2011, WWE, via

814-407: A time of record low revenues. This helped drive many WWF wrestlers over to rival promotion World Championship Wrestling (WCW), including 1980s babyface hero Hulk Hogan. During this period, the WWF promoted wrestlers of a younger age comprising "The New Generation", featuring Bret Hart , Shawn Michaels , Diesel , Razor Ramon and The Undertaker among others in an effort to promote new talent into

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888-514: A whole and decided to sell WCW in its entirety. Although Eric Bischoff , whom Time Warner fired as WCW president in October 1999, was nearing a deal to purchase the company, in March 2001 McMahon acquired the rights to WCW's trademarks, tape library, contracts, and other properties from AOL Time Warner for a number reported to be around $ 7 million. Shortly after WrestleMania X-Seven , the WWF launched

962-539: A wrestling supercard was nothing new in North America; the NWA had begun running Starrcade a few years prior. In McMahon's eyes, however, what separated WrestleMania from other supercards was that it was intended to be accessible to those who did not watch wrestling. He invited celebrities such as Mr. T , Muhammad Ali , and Cyndi Lauper to participate in the event, as well as securing a deal with MTV to provide coverage. The event and hype surrounding it led to

1036-442: Is a company or business that regularly performs shows involving professional wrestling . "Promotion" also describes a role which entails management, advertising and logistics of running a wrestling event. Within the convention of the show , the company is a sports governing body which sanctions wrestling matches and gives authority to the championships and is responsible for maintaining the divisions and their rankings. In truth,

1110-606: Is an American business executive and former talent agent . He serves as the President of WWE and sits on TKO 's board of directors. Khan was born to Iranian -immigrant parents who moved to the United States. He was born and raised in Las Vegas with his sister, Nahnatchka Khan . He cites The Iron Sheik as his favorite wrestler. He worked as an usher at WrestleMania IX in 1993. In 2000, Khan appeared as

1184-626: Is located in Stamford, Connecticut , with offices in New York, Los Angeles, Mexico City, Mumbai, Shanghai, Singapore, Dubai, and Munich. As in other professional wrestling promotions, WWE shows are not true contests but entertainment-based performance theater, featuring storyline -driven, scripted , and partially choreographed matches; however, matches often include moves that can put performers at risk of injury, even death, if not performed correctly. The pre-determined aspect of professional wrestling

1258-521: Is targeted at career and athletic development for the company's wrestlers. Full Sail is also home base to WWE's NXT brand, which served as a developmental territory for WWE. On February 24, 2014, WWE launched WWE Network , an over-the-top streaming service that would feature archive content from WWE and its predecessors, all pay-per-views, (which would continue to be sold through television providers as well), and original programming. Beginning in 2015 WWE started to push Roman Reigns as their face of

1332-818: The National Wrestling Alliance , act as an umbrella organization which governs titles that are shared among multiple promotions. During the 1950s, the National Wrestling Alliance oversaw many wrestling territories such as Mid-Atlantic Wrestling and NWA San Francisco , in a business model known as the "territory system". This is a list of the most notable past and present professional wrestling promotions. Active Defunct Active Defunct Active Defunct Active Defunct Active Defunct Active Defunct (Modern-era) Defunct (Territory-era) Active Defunct Nick Khan Nicholas Khan

1406-536: The New England Patriots , Khan received an unsolicited call from Paul "Triple H" Levesque , inquiring about the possibility of booking Tebow to work a match at the following year's WrestleMania XXX pay-per-view event against The Big Show . While the plans never progressed, this marked the first time that the two had spoken, and they remained in contact. In 2019, he negotiated WWE 's television rights deal with NBCUniversal . In August 2020, it

1480-707: The WWWF World Heavyweight Championship was created, with the promotion claiming that inaugural champion Rogers had won a tournament in Rio de Janeiro on April 25, 1963, defeating long time Capitol favorite Antonino Rocca in the finals. In reality, Rocca was no longer in the area, as he was working for Jim Crockett Sr. in the Carolinas. Rogers also had already suffered what would later be a career ending heart attack on April 18 in Akron, Ohio, and

1554-469: The XFL , a new professional football league that debuted in 2001. The league had high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated prime-time show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach

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1628-537: The Invasion storyline, integrating the incoming talent roster from WCW and Extreme Championship Wrestling (ECW). With this purchase, WWF now became by far the sole largest wrestling promotion in North America and in the world. The assets of ECW, which had folded after filing for bankruptcy protection in April 2001, were purchased by WWE in 2003. In 2000, the WWF, in collaboration with television network NBC , launched

1702-518: The Montreal Screwjob, which took place at the 1997 Survivor Series , former WCW talent were being hired by the WWF, including Stone Cold Steve Austin , Mankind , and Vader . Austin was slowly brought in as the new face of the company despite being promoted as an antihero , starting with his " Austin 3:16 " speech shortly after defeating Jake Roberts in the tournament finals at the King of

1776-765: The Performance Center in a similar setup dubbed the Capitol Wrestling Center. It had many of the same features as the ThunderDome, but with a small crowd of select live fans included, in addition to the virtual fans. The name is also an homage to WWE's predecessor, the Capitol Wrestling Corporation. On May 21 WWE brought back fans full time, beginning with a 25-city tour, thus ending the ThunderDome residency. The July 16 episode of SmackDown started WWE's return to

1850-481: The Performance Center with paying fans, thus being WWE's last event to have ticketed fans in attendance before the pandemic took full effect. WrestleMania 36 was scheduled to take place on April 5 at Raymond James Stadium in Tampa but on March 16, was moved to Orlando to be held behind closed doors. WrestleMania, as well as Raw and SmackDown for a period before and after WrestleMania, shifted from live broadcasts to

1924-614: The Ring pay-per-view in 1996. On April 29, 1999, the WWF made its return to terrestrial television , airing a special program known as SmackDown! on the fledgling UPN network. The Thursday night show became a weekly series on August 26, 1999 – competing directly with WCW's Thursday night program titled Thunder on TBS . In the summer of 1999, Titan Sports, Inc. was renamed World Wrestling Federation Entertainment, Inc. On October 19, 1999, World Wrestling Federation Entertainment, Inc. launched an initial public offering as

1998-498: The WWE Corporate website, the company ceased using the full name World Wrestling Entertainment and henceforth referred to itself solely as WWE, making the latter an orphan initialism . This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production. WWE noted that their new company model

2072-498: The WWF were former AWA or NWA talent. The WWF would tour nationally in a venture that would require a huge capital investment, one that placed the WWF on the verge of financial collapse. The future of McMahon's experiment came down to the success or failure of McMahon's groundbreaking concept, WrestleMania . WrestleMania was a major success and was (and still is) marketed as the Super Bowl of professional wrestling. The concept of

2146-691: The WrestleMania III main event between WWF champion Hulk Hogan and André the Giant took place on The Main Event I in 1988 and was seen by 33 million people, the most-watched wrestling match in North American television history. In 1983, Titan moved its offices to Stamford, Connecticut . Subsequently, a new Titan Sports, Inc. (originally WWF, Inc.) was established in Delaware in 1987 and

2220-697: The aforementioned draft), and airs live instead of the previous pre-recorded format. Due to the return of the brand split, a new World Championship , called the WWE Universal Championship was introduced at the August 21, 2016 SummerSlam event with Finn Bálor defeating Seth Rollins to become the inaugural WWE Universal Champion. On November 29, 2016, WWE introduced a new program specifically for their cruiserweight division (wrestlers 205 lbs. and under) called WWE 205 Live . The program focuses exclusively on those wrestlers who qualify for

2294-559: The company began the removal of some of the contents that were considered iconic moments of the Attitude Era that were deemed inappropriate by Peacock, these archived contents would no longer be available under any of WWE's authorized platforms. Amdist the criticisms, in April 2021 WWE executive Triple H defended WWE's move to Peacock. Professional wrestling promotion 1970s and 1980s 1990s 2000s 2010s and 2020s A professional wrestling promotion

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2368-577: The company serves as a touring theatre troupe , as well as event promotion body for its own events. Most promotions are self-contained, organized around one or more championships and do not acknowledge or recognize the legitimacy of other promotions' titles unless they share a working agreement. Governing bodies, such as the CyberFight , United Wrestling Network , WWNLive , Allied Independent Wrestling Federations , Union of European Wrestling Alliances, Pro Wrestling International and, previously,

2442-522: The company since having him win the 2015 Royal rumble match , amidst mixed reception . By 2017 Roman Reigns became their highest merchandise seller. On May 25, 2016, WWE relaunched the brand split, billed as the "New Era". Subsequently, Raw and SmackDown have each featured their unique rosters, announcers, championships and ring sets/ropes. A draft took place to determine which wrestlers would appear on what show. SmackDown also moved from Thursdays to Tuesday nights, which began on July 19 (the night of

2516-584: The company's outstanding stock and 81.1% of the voting power. The current entity, which was originally named Titan Sports, Inc. , was incorporated on February 21, 1980, in South Yarmouth, Massachusetts , but reincorporated under Delaware General Corporation Law in 1987. It acquired Capitol Wrestling Corporation Ltd., the holding company for the WWF, in 1982. Titan was renamed World Wrestling Federation Entertainment, Inc. in 1999, and then World Wrestling Entertainment, Inc. in 2002. In 2023, its legal name

2590-497: The company. The actual date of sale is still unknown but the generally accepted date is June 6, 1982; however, this was likely only the date the deal was struck but not finalized. On WWF television, Capitol Wrestling Corporation maintained copyrights and ownership past the June 1982 date. The World Wrestling Federation was not solely owned by Vincent J. McMahon but also by Gorilla Monsoon , Arnold Skaaland and Phil Zacko. The deal between

2664-639: The division. The cruiserweights – who first became a fixture in WWE with the Cruiserweight Classic tournament – were originally exclusive to the Raw brand before landing their own brand . On December 15, 2016, WWE established a new WWE United Kingdom Championship , with the inaugural champion being decided by a 16-man tournament to air on WWE Network featuring wrestlers from the UK and Ireland during January 2017. WWE executive Paul "Triple H" Levesque said

2738-567: The eventual plan with the new title and tournament was to establish a UK-based brand with its own weekly television show. WWE subsequently launched its UK-based brand as an offshoot of NXT, NXT UK , in June 2018, with Johnny Saint serving as inaugural general manager. Starting in September 2019, NXT had a weekly, live, two-hour show Wednesday nights on the USA Network and WWE began promoting NXT as their "third brand". However, in 2021 NXT

2812-427: The film Rocky III . McMahon signed Roddy Piper as Hogan's rival, and then shortly afterward Jesse Ventura as an announcer. Other wrestlers joined the roster, such as The Iron Sheik , Nikolai Volkoff , Junkyard Dog , Paul Orndorff , Greg Valentine , and Ricky Steamboat , joining existing stars such as Jimmy Snuka , Don Muraco , Sgt. Slaughter and André the Giant . Many of the wrestlers who would later join

2886-559: The first time that professional wrestling had been broadcast on network television since the 1950s when the now-defunct DuMont Television Network broadcast matches of Vincent J. McMahon's Capitol Wrestling Corporation. The 1980s "Wrestling Boom" peaked with the WrestleMania III pay-per-view at the Pontiac Silverdome in 1987, which set an attendance record of 93,173 for the WWF for 29 years until 2016 . A rematch of

2960-494: The founder of the CWC was. Some sources state that it was Vincent J. McMahon , while other sources cite McMahon's father Jess McMahon as founder of CWC. The CWC later joined the National Wrestling Alliance (NWA) and famous New York promoter Toots Mondt soon joined the promotion. Vincent J. McMahon and Toots Mondt were very successful and soon controlled approximately 70% of the NWA's booking power, largely due to their dominance in

3034-405: The four major sports leagues closed locker rooms to the media as a precautionary measure. As other sports cancellations and postponements were being introduced, WWE began to film its weekly programs at the Performance Center without spectators and with only essential staff present, beginning with the March 13 episode of SmackDown  – the March 11 episode of NXT had been recorded at

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3108-582: The heavily populated Northeastern United States . In 1963, McMahon and Mondt had a dispute with the NWA over "Nature Boy" Buddy Rogers being booked to hold the NWA World Heavyweight Championship . Mondt and McMahon were not only promoters but also acted as his manager and were accused by other NWA promoters of withholding Rogers making defenses in their cities versus only defending in Mondt and McMahon's own cities thus maintaining

3182-683: The longest world title reign in the WWE since Hulk Hogan from 1984 to 1988. WWE remained at the Amway Center up through early December before relocating the ThunderDome to Tropicana Field in St. Petersburg, Florida . The ThunderDome relocated to Yuengling Center , located on the campus of the University of South Florida in Tampa, beginning with the April 12, 2021, episode of Raw . In October 2020, NXT events were relocated from Full Sail University to

3256-615: The name of its wrestling promotion to World Wrestling Entertainment (WWE) after the company lost a lawsuit initiated by the World Wildlife Fund over the WWF trademark. Although mainly caused by an unfavorable ruling in its dispute with the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment. In March 2002, WWE decided to create two separate rosters, with each group of wrestlers appearing on one of their main programs, Raw and SmackDown! , due to

3330-518: The organization. McMahon also worked to get WWF programming on syndicated television all across the United States. This angered other promoters and disrupted the well-established boundaries of the different wrestling promotions, eventually ending the territory system, which was in use since the founding of the NWA in the 1940s. In addition, the company used income generated by advertising, television deals, and tape sales to secure talent from rival promoters. In an interview with Sports Illustrated , McMahon

3404-440: The other were available for wrestlers from any show to compete for; the "Supershow" format would mark the end of the brand split, as all programming and live events (until July 2016) featured the full WWE roster. In 2013, the company built the sports medicine and training facility WWE Performance Center in the east Orange County, Florida in partnership with Full Sail University from Winter Park, Florida . The training facility

3478-487: The overabundance of talent left over from the Invasion storyline and the ensuing absorption of WCW and ECW contracts. This was dubbed as the " brand extension ". Beginning in 2002 a draft lottery was held nearly every year to set the rosters, with the first draft to determine the inaugural split rosters, and subsequent drafts designed to refresh the rosters of each show. WWE expanded the brand split by relaunching ECW as

3552-567: The pandemic to have ticketed fans in attendance with a maximum of 25,000 spectators for each night with COVID-19 protocols in place. Also around this time, the WWE Network in the United States became exclusively distributed by Peacock on March 18, 2021 (ahead of Fastlane and WrestleMania 37). The merger of the WWE Network and Peacock did not affect the service outside of the United States. The move to Peacock received some criticisms from fans particularly due to Peacock's heavy censorship policy,

3626-482: The pandemic, including releasing a number of performers ( Karl Anderson , Kurt Angle , Aiden English , EC3 , Epico , Luke Gallows , Curt Hawkins , No Way Jose , Sarah Logan , Mike Kanellis , Maria Kanellis , Primo , Erick Rowan , Rusev , Lio Rush , Zack Ryder , Heath Slater , and Eric Young ), three producers ( Dave Finlay , Shane Helms and Lance Storm ), referee Mike Chioda , and multiple NXT/Performance Center trainees and staff. WWE executives also took

3700-603: The road, taking place at the Toyota Center in Houston, Texas. In January 2021, WWE moved WrestleMania 37 , which was originally to be held in Inglewood, California on March 28, to Raymond James Stadium in Tampa, Florida – WrestleMania 36's original location – as a two-night event on April 10 and 11, with fans in attendance, though to a limited capacity. This marked WWE's first event during

3774-516: The same day a pro- Donald Trump political action committee led by Linda McMahon , who was previously a part of Trump's cabinet, pledged to spend $ 18.5 million in advertising in Florida, and that, also on the same day, Vince McMahon was named part of an advisory group created by Trump to devise a strategy in re-launching the US economy. On April 15, WWE started a series of cuts and layoffs in response to

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3848-421: The spotlight. In January 1993, the WWF debuted its flagship cable program Monday Night Raw . WCW countered in September 1995 with its own Monday night program, Monday Nitro , which aired in the same time slot as Raw . The two programs would trade wins in the ensuing ratings competition (known as the " Monday Night War ") until mid-1996. At that point, Nitro began a nearly two-year ratings domination that

3922-406: The term Rock 'n' Wrestling Connection , due to the cross-promotion of popular culture and professional wrestling. The WWF business expanded significantly on the shoulders of McMahon and his babyface hero Hulk Hogan for the next several years after defeating The Iron Sheik at Madison Square Garden on January 23, 1984. The introduction of Saturday Night's Main Event on NBC in 1985 marked

3996-469: The three business partners receiving roughly $ 815,000 among them and Vincent J. McMahon receiving roughly $ 185,000. Seeking to make the WWF the premier wrestling promotion in the country, and eventually, the world, he began an expansion process that fundamentally changed the wrestling business. At the annual meeting of the NWA in 1983, the McMahons and former Capitol employee Jim Barnett all withdrew from

4070-737: The title change. From January until April 1963, Rogers was promoted as the NWA World Champion, or simply the World Heavyweight Champion, in their area. The World Wide Wrestling Federation (WWWF) was not an immediate creation after Rogers's one fall loss to Thesz. Mondt and McMahon both eventually left the NWA in protest and formed the WWWF in the process. They brought along with them Willie Gilzenberg , long time boxing and wrestling promoter in New Jersey. In April 1963,

4144-419: The two McMahons was a monthly payment basis, in which if a single payment was missed, ownership would revert to the elder McMahon and his business partners. Looking to seal the deal quickly, McMahon took several loans and deals with other promoters and the business partners (including the promise of a job for life) in order to take full ownership by May or June 1983 for an estimated total of roughly $ 1 million with

4218-458: The wrestlers' entrances on a level similar to that of pay-per-view productions pre-pandemic. Nearly 1,000 LED boards were installed to allow for rows and rows of virtual fans. It was free of charge for fans to virtually attend the events, though they had to reserve their virtual seat ahead of time. During this time, Roman Reigns began his historic world title reign with the WWE Universal Championship , which would eventually surpass 1,000 days; being

4292-418: Was "essential", which meant that the company's revenues loss would be limited. In August 2020, WWE relocated from the Performance Center to Orlando's Amway Center for a long-term residency, broadcasting episodes of Raw , SmackDown , and pay-per-views through a virtual fan viewing experience called WWE ThunderDome . Inside the ThunderDome, drones, lasers, pyro, smoke, and projections were utilized to enhance

4366-637: Was announced that Khan would step down from his role as Co-Head of Television at CAA, where he would report to Vince McMahon , to take on a new role as President and Chief Revenue Officer of WWE, following the departures of Co-presidents George Barrios and Michelle Wilson. On June 15, 2022, The Wall Street Journal reported that McMahon was the subject of an ongoing investigation into a $ 3 million hush-money settlement. McMahon announced his retirement one month later on July 20, 2022, which saw Khan and chairwoman Stephanie McMahon both appointed as Co-CEOs. In January 2023, one week after McMahon announced he

4440-404: Was by now no longer the majority WWE stockholder, ended his ties with the company amid a sex trafficking scandal . Mid 20th Century 1970s and 1980s 1990s 2000s 2010s and 2020s WWE's origins can be traced back as far as the 1950s when on January 7, 1953, the first show under the Capitol Wrestling Corporation (CWC) was produced. There is uncertainty as to whom

4514-541: Was changed to World Wrestling Entertainment, LLC . WWE is the largest wrestling promotion in the world. Its main roster is divided into two touring brands , Raw and SmackDown . Its developmental brand , NXT , is based at the WWE Performance Center in Orlando, Florida . Overall, WWE programming is available in more than one billion homes worldwide in 30 languages. The company's global headquarters

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4588-548: Was consolidated with the Massachusetts entity in February 1988. The WWF was hit with allegations of steroid abuse and distribution in 1992. This was followed by allegations of sexual harassment by WWF employees the following year. McMahon was eventually exonerated, but the allegations brought bad public relations for the WWF, and an overall bad reputation. The steroid trial cost the company an estimated $ 5 million at

4662-663: Was founded in 1953 as the Capitol Wrestling Corporation (CWC), a Northeastern territory of the National Wrestling Alliance (NWA). Following a dispute, CWC left the NWA and became the World Wide Wrestling Federation (WWWF) in April 1963. After rejoining the NWA in 1971, the WWWF was renamed the World Wrestling Federation (WWF) in 1979 before the promotion left the NWA for good in 1983. In 2002, following

4736-442: Was in an Ohio hospital during the time the alleged tournament took place. Rogers lost the championship to Bruno Sammartino a month later on May 17, with the promotion beginning to be built around Sammartino shortly after. In June 1963, Gilzenberg was named the first president of the WWWF. Mondt left the promotion in the late 1960s and although the WWWF had previously withdrawn from the NWA, McMahon quietly re-joined in 1971. The WWWF

4810-586: Was largely fueled by the introduction of the New World Order (nWo), a stable led by former WWF performers Hulk Hogan, Scott Hall (the former Razor Ramon), and Kevin Nash (the former Diesel). As the Monday Night War continued between Raw Is War and WCW's Nitro , the WWF would transform itself from a family-friendly product into a more adult-oriented product, known as the Attitude Era . The era

4884-627: Was looking to move to CAA, where he would bring his clients, including Keith Olbermann , Nancy Grace , Hannah Storm , John Anderson , Jim Lampley , Jalen Rose , Max Kellerman , and Freddie Roach . In 2012, he joined the Creative Artists Agency , where he served as Co-Head of their TV department. While there, he represented high-profile clients including sports television hosts Colin Cowherd and Mike Greenberg . In 2013, while representing Tim Tebow after his release from

4958-581: Was moved to Tuesday nights, having conceded the Wednesday Night Wars to rival promotion All Elite Wrestling (AEW), and in September of that year was reinstated to its original function as the developmental brand for the main roster (Raw and SmackDown), under the name "NXT 2.0". In March 2020, WWE began to be impacted by the American onset of the COVID-19 pandemic . In mid-March, three of

5032-502: Was publicly acknowledged by WWE's then-owner Vince McMahon in 1989 in order to avoid taxes from athletic commissions. WWE markets its product as sports entertainment , acknowledging professional wrestling's roots in competitive sport and dramatic theater. In 2023, WWE began to explore a potential sale of the company, amidst an employee misconduct scandal involving McMahon that had prompted him to step down as chairman and CEO, although he returned as executive chairman. In April 2023, WWE made

5106-656: Was put into effect with the relaunch of Tough Enough , being a non-scripted program (contrary to the scripted nature of professional wrestling) and with the launch of the WWE Network (at the time scheduled to launch in 2012; later pushed back to 2014). However, the legal name of the company still remains as World Wrestling Entertainment, Inc. Beginning with the August 29, 2011, episode, Raw - referred to as Raw Supershow - featured talent from both Raw and SmackDown (the "Supershow" epithet would be dropped on July 23, 2012). Championships previously exclusive to one show or

5180-636: Was quoted as saying: "In the old days, there were wrestling fiefdoms all over the country, each with its own little lord in charge. Each little lord respected the rights of his neighboring little lord. No takeovers or raids were allowed. There were maybe 30 of these tiny kingdoms in the U.S. and if I hadn't bought out my dad, there would still be 30 of them, fragmented and struggling. I, of course, had no allegiance to those little lords." McMahon gained significant traction when he hired American Wrestling Association (AWA) talent Hulk Hogan , who had achieved popularity outside of wrestling, notably for his appearance in

5254-629: Was renamed the World Wrestling Federation (WWF) in 1979. Vincent J. McMahon's son, Vincent K. McMahon , and his wife Linda , established Titan Sports, Inc., in 1980 in South Yarmouth, Massachusetts and applied trademarks for the initials "WWF". The company was incorporated on February 21, 1980, in the Cape Cod Coliseum offices, then moved to the building on Holly Hill Lane in Greenwich, Connecticut . The younger McMahon bought Capitol from his father in 1982, effectively seizing control of

5328-406: Was returning as chairman, Stephanie resigned from the position, leaving Khan as the sole Chief Executive Officer. On April 3, 2023, WWE reached a deal with Endeavor Group Holdings, Inc. to merge with UFC 's parent company, Zuffa , to create a new media conglomerate known as TKO Group Holdings . The merger was completed on September 12, 2023, when Endeavor, UFC, and WWE staff rang the bell on

5402-492: Was spearheaded by WWF VP Shane McMahon (son of owner Vince McMahon) and head writer Vince Russo . 1997 ended with McMahon facing real-life controversy following Bret Hart 's controversial departure from the company, dubbed as the Montreal Screwjob . This proved to be one of several founding factors in the launch of the Attitude Era as well as the creation of McMahon's on-screen character, " Mr. McMahon ". Before

5476-439: Was subsequently reported that Florida Governor Ron DeSantis had deemed WWE a business critical to the state's economy, and had added an exception under the state's stay-at-home order for employees of a "professional sports and media production" that is closed to the public and has a national audience. The decision was met with criticism from media outlets, with several media outlets pointing out that DeSantis's actions happened on

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