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85-466: Windows Marketplace was a Microsoft platform for the delivery of software electronically that was secured by use of Windows Live ID (now known as a Microsoft account). The digital locker platform was composed of four major components: For consumers, the digital locker and Windows Marketplace could be used for purchasing and downloading third party software titles compatible with Microsoft Windows , and then using that purchased software on any computer

170-647: A BASIC interpreter for the device. Gates called MITS and claimed that he had a working interpreter, and MITS requested a demonstration. Allen worked on a simulator for the Altair while Gates developed the interpreter, and it worked flawlessly when they demonstrated it to MITS in March 1975 in Albuquerque, New Mexico . MITS agreed to distribute it, marketing it as Altair BASIC . Gates and Allen established Microsoft on April 4, 1975, with Gates as CEO, and Allen suggested

255-528: A Microsoft operating system or a non-Microsoft operating system. In effect, the royalty payment to Microsoft when no Microsoft product is being used acts as a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988, Microsoft's use of per processor licenses has increased." Following Bill Gates's internal "Internet Tidal Wave memo" on May 26, 1995, Microsoft began to redefine its offerings and expand its product line into computer networking and

340-448: A call must verify on their respective ends. On October 7, Microsoft acquired Ally.io, a software service that measures companies' progress against OKRs . Microsoft plans to incorporate Ally.io into its Viva family of employee experience products. On January 18, 2022, Microsoft announced the acquisition of American video game developer and holding company Activision Blizzard in an all-cash deal worth $ 68.7 billion. Activision Blizzard

425-523: A chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail Microsoft Store opened in Scottsdale, Arizona ; the same day Windows 7 was officially released to the public. Windows 7's focus was on refining Vista with ease-of-use features and performance enhancements, rather than an extensive reworking of Windows. As the smartphone industry boomed in the late 2000s, Microsoft had struggled to keep up with its rivals in providing

510-722: A combination of AI, high-performance computing and quantum computing . The service includes Copilot, a GPT-4 based large language model tool to query and visualize data, write code, initiate simulations, and educate researchers. At a November 2023 developer conference, Microsoft announced two new custom-designed computing chips: The Maia chip, designed to run large language models, and Cobalt CPU, designed to power general cloud services on Azure. On November 20, 2023, Satya Nadella announced that Sam Altman , who had been ousted as CEO of OpenAI just days earlier, and Greg Brockman , who had resigned as president, would join Microsoft to lead

595-525: A completely new user interface with a novel start button , and 32-bit compatibility; similar to NT, it provided the Win32 API. Windows 95 came bundled with the online service MSN , which was at first intended to be a competitor to the Internet, and (for OEMs) Internet Explorer , a Web browser . Internet Explorer has not bundled with the retail Windows 95 boxes, because the boxes were printed before

680-456: A day after hosting a Sting concert for 50 people, including Microsoft executives, in Davos , Switzerland. On January 23, 2023, Microsoft announced a new multi-year, multi-billion dollar investment deal with ChatGPT developer OpenAI . In June 2023, Microsoft released Azure Quantum Elements to run molecular simulations and calculations in computational chemistry and materials science using

765-551: A deluxe version for $ 399.99. Increasingly present in the hardware business following Xbox, Microsoft 2006 released the Zune series of digital media players, a successor of its previous software platform Portable Media Center . These expanded on previous hardware commitments from Microsoft following its original Microsoft Mouse in 1983; as of 2007 the company sold the best-selling wired keyboard ( Natural Ergonomic Keyboard 4000 ), mouse ( IntelliMouse ), and desktop webcam ( LifeCam ) in

850-469: A graphical extension for MS-DOS , despite having begun jointly developing OS/2 with IBM that August. Microsoft moved its headquarters from Bellevue to Redmond, Washington , on February 26, 1986, and went public on March 13, with the resulting rise in stock making an estimated four billionaires and 12,000 millionaires from Microsoft employees. Microsoft released its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987. In 1990,

935-471: A joint venture with NBC since 1996. On October 1, Microsoft announced its intention to launch a news operation, part of a new-look MSN , with Windows 8 later in the month. On October 26, 2012, Microsoft launched Windows 8 and the Microsoft Surface . Three days later, Windows Phone 8 was launched. To cope with the potential for an increase in demand for products and services, Microsoft opened

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1020-530: A major target of the controversy, will leave the company after the acquisition is finalized. The deal was closed on October 13, 2023. In December 2022, Microsoft announced a new 10-year deal with the London Stock Exchange Group for products including Microsoft Azure; Microsoft acquired around 4% of LSEG as part of the deal. In January 2023, CEO Satya Nadella announced Microsoft would lay off some 10,000 employees. The announcement came

1105-622: A mode for the Windows operating system rather than a separate and unique operating system. In March the company also established guidelines that censor users of Office 365 from using profanity in private documents. In April 2018, Microsoft released the source code for Windows File Manager under the MIT License to celebrate the program's 20th anniversary. In April the company further expressed willingness to embrace open source initiatives by announcing Azure Sphere as its own derivative of

1190-567: A modern smartphone operating system, falling behind Apple and Google -sponsored Android in the United States. As a result, in 2010 Microsoft revamped their aging flagship mobile operating system, Windows Mobile , replacing it with the new Windows Phone OS that was released in October that year. It used a new user interface design language, codenamed "Metro", which prominently used simple shapes, typography, and iconography, utilizing

1275-587: A motion-sensing input device made by Microsoft and designed as a video game controller , first introduced in November 2010, was upgraded for the 2013 release of the Xbox One video game console. Kinect's capabilities were revealed in May 2013: an ultra-wide 1080p camera, function in the dark due to an infrared sensor, higher-end processing power and new software, the ability to distinguish between fine movements (such as

1360-605: A new 24/7 cable news channel, MSNBC . Microsoft created Windows CE 1.0 , a new OS designed for devices with low memory and other constraints, such as personal digital assistants . In October 1997, the Justice Department filed a motion in the Federal District Court , stating that Microsoft violated an agreement signed in 1994 and asked the court to stop the bundling of Internet Explorer with Windows. On January 13, 2000, Bill Gates handed over

1445-418: A new advanced AI research team. However, the plan was short-lived, as Altman was subsequently reinstated as OpenAI's CEO and Brockman rejoined the company amid pressure from OpenAI's employees and investors on its board. In March 2024, Inflection AI 's cofounders Mustafa Suleyman and Karen Simonyan announced their departure from the company in order to start Microsoft AI, with Microsoft acqui-hiring nearly

1530-646: A number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012. On March 29, 2013, Microsoft launched a Patent Tracker. In August 2012, the New York City Police Department announced a partnership with Microsoft for the development of the Domain Awareness System which is used for Police surveillance in New York City . The Kinect ,

1615-410: A portion if it were to go through. On August 5, 2020, Microsoft stopped its xCloud game streaming test for iOS devices. According to Microsoft, the future of xCloud on iOS remains unclear and potentially out of Microsoft's hands. Apple has imposed a strict limit on " remote desktop clients " which means applications are only allowed to connect to a user-owned host device or gaming console owned by

1700-601: A publishing division named Microsoft Press . Paul Allen resigned from Microsoft in 1983 after developing Hodgkin's lymphoma . Allen claimed in Idea Man: A Memoir by the co-founder of Microsoft that Gates wanted to dilute his share in the company when he was diagnosed with Hodgkin's disease because he did not think that he was working hard enough. Allen later invested in low-tech sectors, sports teams, commercial real estate, neuroscience, private space flight, and more. Microsoft released Windows 1.0 on November 20, 1985, as

1785-452: A record profit in 2007. The European Union imposed another fine of €899 million ($ 1.4 billion) for Microsoft's lack of compliance with the March 2004 judgment on February 27, 2008, saying that the company charged rivals unreasonable prices for key information about its workgroup and backoffice servers. Microsoft stated that it was in compliance and that "these fines are about the past issues that have been resolved". 2007 also saw

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1870-443: A rudimentary computer to track and analyze automobile traffic data. Gates enrolled at Harvard University while Allen pursued a degree in computer science at Washington State University , though he later dropped out to work at Honeywell . The January 1975 issue of Popular Electronics featured Micro Instrumentation and Telemetry Systems 's (MITS) Altair 8800 microcomputer, which inspired Allen to suggest that they could program

1955-453: A thumb movement), and determining a user's heart rate by looking at their face. Microsoft filed a patent application in 2011 that suggests that the corporation may use the Kinect camera system to monitor the behavior of television viewers as part of a plan to make the viewing experience more interactive. On July 19, 2013, Microsoft stocks suffered their biggest one-day percentage sell-off since

2040-505: Is US$ 500,000 per year. Some analysts deemed this unthinkable ten years prior, however, as in 2001 then-CEO Steve Ballmer called Linux "cancer". Microsoft planned to launch a preview of Intune for Education "in the coming weeks", with general availability scheduled for spring 2017, priced at $ 30 per device, or through volume licensing agreements. In January 2018, Microsoft patched Windows 10 to account for CPU problems related to Intel's Meltdown security breach . The patch led to issues with

2125-470: Is based on the cost of creating the brand. The fundamental premise of the cost approach is that it should not be worth more than it would cost to build an equivalent. The cost of building a brand minus any expenses is reflective of market value. In this approach, the market price is compared. This valuation method relies on the estimation of value based on similar market transactions (e.g. similar license agreements) of comparable brand rights. Given that often

2210-595: Is best known for producing franchises, including but not limited to Warcraft , Diablo , Call of Duty , StarCraft , Candy Crush Saga , Crash Bandicoot , Spyro , Tony Hawk's , Guitar Hero , and Overwatch . Activision and Microsoft each released statements saying the acquisition was to benefit their businesses in the metaverse , many saw Microsoft's acquisition of video game studios as an attempt to compete against Meta Platforms , with TheStreet referring to Microsoft wanting to become "the Disney of

2295-549: Is considered one of the Big Five American information technology companies, alongside Alphabet , Amazon , Apple , and Meta . However it has been criticized for its monopolistic practices and the company's software has been criticized for problems with ease of use , robustness , and security . Childhood friends Bill Gates and Paul Allen sought to make a business using their skills in computer programming . In 1972, they founded Traf-O-Data , which sold

2380-535: Is credited with leading the concept's development. Millward Brown was also a leading brand valuer. Both companies maintained "Top 100" lists of companies by valuation. In 1989, Murphy edited a seminal work on the subject: Brand Valuation – Establishing a true and fair view; and in 1991, Birkin laid out a brand earnings multiple models of brand valuation in the book, Understanding Brands . A 2009 paper identified "at least 52" brand valuation companies. There are three main types of brand valuation methods: This

2465-615: Is the largest software maker , one of the most valuable public U.S. companies, and one of the most valuable brands globally. Microsoft was founded by Bill Gates and Paul Allen to develop and sell BASIC interpreters for the Altair 8800 . It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Windows. The company's 1986 initial public offering (IPO) and subsequent rise in its share price created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since

2550-460: The Department of Justice's Antitrust Division filed a competitive impact statement that said: "Beginning in 1988 and continuing until July 15, 1994, Microsoft induced many OEMs to execute anti-competitive 'per processor licenses. Under a per-processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whether the OEM sells the computer with

2635-1022: The IBM PC–compatible operating system market and the office software suite market since the 1990s. Its best-known software products are the Windows line of operating systems , the Microsoft 365 suite of productivity applications, the Azure cloud computing platform, and the Edge web browser. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Other consumer and enterprise software it produces include Internet search with Bing ; digital services through MSN ; mixed reality through HoloLens ; cloud computing with Azure ; and software development through Visual Studio . Today, Microsoft

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2720-599: The Linux operating system. In May 2018, Microsoft partnered with 17 American intelligence agencies to develop cloud computing products. The project is dubbed "Azure Government" and has ties to the Joint Enterprise Defense Infrastructure (JEDI) surveillance program. On June 4, 2018, Microsoft officially announced the acquisition of GitHub for $ 7.5 billion, a deal that closed on October 26, 2018. On July 10, 2018, Microsoft revealed

2805-470: The Microsoft Azure virtual machines reliant on Intel's CPU architecture. On January 12, Microsoft released PowerShell Core 6.0 for the macOS and Linux operating systems. In February 2018, Microsoft killed notification support for their Windows Phone devices which effectively ended firmware updates for the discontinued devices. In March 2018, Microsoft recalled Windows 10 S to change it to

2890-580: The Open Networking Foundation started on March 23, 2011. Fellow founders were Google , HPE Networking , Yahoo! , Verizon Communications , Deutsche Telekom and 17 other companies. This nonprofit organization is focused on providing support for a cloud computing initiative called Software-Defined Networking. The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers, and other networking areas. Following

2975-515: The Surface Go platform to the public. Later in the month, it converted Microsoft Teams to gratis . In August 2018, Microsoft released two projects called Microsoft AccountGuard and Defending Democracy. It also unveiled Snapdragon 850 compatibility for Windows 10 on the ARM architecture . In August 2018, Toyota Tsusho began a partnership with Microsoft to create fish farming tools using

3060-604: The World Wide Web . With a few exceptions of new companies, like Netscape , Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start. Other companies like Borland , WordPerfect , Novell , IBM and Lotus , being much slower to adapt to the new situation, would give Microsoft market dominance. The company released Windows 95 on August 24, 1995, featuring pre-emptive multitasking ,

3145-495: The Xbox Series X and Xbox Series S video game consoles. In February 2021, Microsoft released Azure Quantum for public preview.  The public cloud computing platform provides access to quantum software and quantum hardware including  trapped ion ,  neutral atom , and  superconducting  systems. In April 2021, Microsoft announced it would buy Nuance Communications for approximately $ 16 billion. The acquisition of Nuance

3230-556: The 1990s, it has increasingly diversified from the operating system market. Steve Ballmer replaced Gates as CEO in 2000 which would see the then-largest of Microsoft's corporate acquisitions in Skype Technologies in 2011, and an increased focus on hardware that led to its first in-house PC line, the Surface, in 2012, and the formation of Microsoft Mobile through Nokia . Since Satya Nadella took over as CEO in 2014,

3315-574: The CEO position to Steve Ballmer , an old college friend of Gates and employee of the company since 1980, while creating a new position for himself as Chief Software Architect . Various companies including Microsoft formed the Trusted Computing Platform Alliance in October 1999 to (among other things) increase security and protect intellectual property through identifying changes in hardware and software. Critics decried

3400-662: The Federal Trade Commission examined Microsoft for possible collusion due to the partnership with IBM, marking the beginning of more than a decade of legal clashes with the government. Meanwhile, the company was at work on Microsoft Windows NT , which was heavily based on their copy of the OS/2 code. It shipped on July 21, 1993, with a new modular kernel and the 32-bit Win32 application programming interface (API), making it easier to port from 16-bit (MS-DOS-based) Windows. Microsoft informed IBM of Windows NT, and

3485-484: The Microsoft Azure application suite for Internet of things (IoT) technologies related to water management. Developed in part by researchers from Kindai University , the water pump mechanisms use artificial intelligence to count the number of fish on a conveyor belt , analyze the number of fish, and deduce the effectiveness of water flow from the data the fish provide. The specific computer programs used in

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3570-554: The OS/2 partnership deteriorated. In 1990, Microsoft introduced the Microsoft Office suite which bundled separate applications such as Microsoft Word and Microsoft Excel . On May 22, Microsoft launched Windows 3.0 , featuring streamlined user interface graphics and improved protected mode capability for the Intel 386 processor, and both Office and Windows became dominant in their respective areas. On July 27, 1994,

3655-543: The U.S. smartphone market in January 2016 was 2.7%. During the summer of 2015 the company lost $ 7.6 billion related to its mobile-phone business, firing 7,800 employees. In 2015, the construction of a data center in Mecklenburg County , Virginia led to the destruction of a historic African American cemetery despite archeological recommendations for preservation. On March 1, 2016, Microsoft announced

3740-462: The United States. That year the company also launched the Surface "digital table", later renamed PixelSense . Released in January 2007, the next version of Windows, Vista , focused on features, security and a redesigned user interface dubbed Aero . Microsoft Office 2007 , released at the same time, featured a " Ribbon " user interface which was a significant departure from its predecessors. Relatively strong sales of both products helped to produce

3825-499: The ability to detect, decide and engage before the enemy." In November 2018, Microsoft introduced Azure Multi-Factor Authentication for Microsoft Azure. In December 2018, Microsoft announced Project Mu , an open source release of the Unified Extensible Firmware Interface (UEFI) core used in Microsoft Surface and Hyper-V products. The project promotes the idea of Firmware as a Service . In

3910-400: The alliance as a way to enforce indiscriminate restrictions over how consumers use software, and over how computers behave, and as a form of digital rights management : for example, the scenario where a computer is not only secured for its owner but also secured against its owner as well. On April 3, 2000, a judgment was handed down in the case of United States v. Microsoft Corp. , calling

3995-414: The asset undervaluation is unique, the comparison is performed in terms of utility, technological specificity and property, considering the asset's perception by the market. Since the market approach relies on comparisons to similar assets, it is most useful when there is substantial data available regarding recent sales of comparable assets. Data on comparable or similar transactions may be accessed through

4080-488: The company , citing it abused its dominance with the Windows OS, resulting in a judgment of €497 million ($ 613 million) and requiring Microsoft to produce new versions of Windows XP without Windows Media Player : Windows XP Home Edition N and Windows XP Professional N. In November 2005, the company's second video game console, the Xbox 360 , was released. There were two versions, a basic version for $ 299.99 and

4165-541: The company an "abusive monopoly." Microsoft later settled with the U.S. Department of Justice in 2004. On October 25, 2001, Microsoft released Windows XP , unifying the mainstream and NT lines of OS under the NT codebase. The company released the Xbox later that year, entering the video game console market dominated by Sony and Nintendo . In March 2004 the European Union brought antitrust legal action against

4250-606: The company announced it was laying off 1,850 workers, and taking an impairment and restructuring charge of $ 950 million. In June 2016, Microsoft announced a project named Microsoft Azure Information Protection. It aims to help enterprises protect their data as it moves between servers and devices. In November 2016, Microsoft joined the Linux Foundation as a Platinum member during Microsoft's Connect(); developer event in New York. The cost of each Platinum membership

4335-617: The company has changed focus towards cloud computing , as well as its large acquisition of LinkedIn for $ 26.2 billion in 2016. Under Nadella's direction, the company has also expanded its video gaming business to support the Xbox brand, establishing the Microsoft Gaming division in 2022, which is currently the third-largest gaming company in the world by revenue, following the 2023 acquisition of Activision Blizzard for $ 68.7 billion. Microsoft has been market-dominant in

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4420-633: The company's war profiteering from a $ 480 million contract to develop virtual reality headsets for the United States Army . On March 26, 2020, Microsoft announced it was acquiring Affirmed Networks for about $ 1.35 billion. Due to the COVID-19 pandemic , Microsoft closed all of its retail stores indefinitely due to health concerns. On July 22, 2020, Microsoft announced plans to close its Mixer service, planning to move existing partners to Facebook Gaming . On July 31, 2020, it

4505-468: The concept of minimalism. Microsoft implemented a new strategy for the software industry, providing a consistent user experience across all smartphones using the Windows Phone OS. It launched an alliance with Nokia in 2011 and Microsoft worked closely with the company to co-develop Windows Phone, but remained partners with long-time Windows Mobile OEM HTC . Microsoft is a founding member of

4590-579: The creation of a multi-core unit at Microsoft, following the steps of server companies such as Sun and IBM. Gates retired from his role as Chief Software Architect on June 27, 2008, a decision announced in June 2006, while retaining other positions related to the company in addition to being an advisor for the company on key projects. Azure Services Platform , the company's entry into the cloud computing market for Windows, launched on October 27, 2008. On February 12, 2009, Microsoft announced its intent to open

4675-463: The entirety of its 70-person workforce. As part of the deal, Microsoft paid Inflection $ 650 million to license its technology. In January 2024, Microsoft became the most valued publicly traded company. Meanwhile, that month, the company announced a subscription offering of artificial intelligence for small businesses via Copilot Pro. Brand valuation Brand valuation is distinct from brand equity . Traditional marketing methods examine

4760-419: The following sources: This approach measures the value by reference to the present value of the economic benefits received over the rest of the useful life of the brand. There are at least six recognized methods of the income approach, with some authorities listing more. Common purposes are: Interbrand classifies these uses of brand valuation in three categories: One research paper states that "many of

4845-440: The last version of the operating system; set to be released in the third quarter of 2021. It was released to the general public on October 5, 2021. In September 2021, it was announced that the company had acquired Takelessons, an online platform that connects students and tutors in numerous subjects. The acquisition positioned Microsoft to grow its presence in the market of providing online education to large numbers of people. In

4930-525: The merger of its PC and Xbox divisions, with Phil Spencer announcing that Universal Windows Platform (UWP) apps would be the focus for Microsoft's gaming in the future. On January 24, 2017, Microsoft showcased Intune for Education at the BETT 2017 education technology conference in London . Intune for Education is a new cloud-based application and device management service for the education sector. In May 2016,

5015-487: The metaverse". Microsoft also named Phil Spencer , head of the Xbox brand since 2014, the inaugural CEO of the newly established Microsoft Gaming division, which now houses the Xbox operations team and the three publishers in the company's portfolio (Xbox Game Studios, ZeniMax Media, Activision Blizzard). Microsoft has not released statements regarding Activision's recent legal controversies regarding employee abuse, but reports have alleged that Activision CEO Bobby Kotick ,

5100-511: The methodologies [of brand valuation] used in practice are not theoretically sound". One critic, Mark Ritson, writing in Marketing Week in 2015, said he had previously suggested that "despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was bollocks". He reported on research which found variation between brand valuations: "The average valuation

5185-452: The name "Micro-Soft", short for micro-computer software. In August 1977, the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office of ASCII Microsoft . Microsoft moved its headquarters to Bellevue, Washington , in January 1979. Microsoft entered the operating system (OS) business in 1980 with its own version of Unix called Xenix , but it

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5270-469: The price/value relationship in terms of dollars paid. Some marketers believe customers perceive the value to mean the lowest price. While this may be true for commodities , some branding techniques are moving beyond this evaluation. Brand valuation emerged in the 1980s. Early pioneers in brand valuations included the British branding agency, Interbrand, led by John Murphy and Michael Birkin , which

5355-699: The process fall under the Azure Machine Learning and the Azure IoT Hub platforms. In September 2018, Microsoft discontinued Skype Classic . On October 10, 2018, Microsoft joined the Open Invention Network community despite holding more than 60,000 patents. In November 2018, Microsoft agreed to supply 100,000 Microsoft HoloLens headsets to the United States military in order to "increase lethality by enhancing

5440-423: The redesign a greater emphasis was placed on downloadable software instead of boxed software and hardware. In less than two years since the original launch, Microsoft tripled the software purchasable by download to 60,000 and expanded all products offered to over 150,000. The Digital Locker initiative also attempted to unify all software licenses into a central location tied to a single Windows Live ID. This version of

5525-521: The release of Windows Phone , Microsoft undertook a gradual rebranding of its product range throughout 2011 and 2012, with the corporation's logos, products, services, and websites adopting the principles and concepts of the Metro design language . Microsoft unveiled Windows 8 , an operating system designed to power both personal computers and tablet computers , in Taipei in June 2011. A developer preview

5610-644: The release of the IBM PC in August 1981. IBM had copyrighted the IBM PC BIOS , so other companies had to reverse engineer it for non-IBM hardware to run as IBM PC compatibles , but no such restriction applied to the operating systems. Microsoft eventually became the leading PC operating systems vendor. The company expanded into new markets with the release of the Microsoft Mouse in 1983, as well as with

5695-507: The role of CFO. On February 4, 2014, Steve Ballmer stepped down as CEO of Microsoft and was succeeded by Satya Nadella , who previously led Microsoft's Cloud and Enterprise division. On the same day, John W. Thompson took on the role of chairman, in place of Bill Gates, who continued to participate as a technology advisor. Thompson became the second chairman in Microsoft's history. On April 25, 2014, Microsoft acquired Nokia Devices and Services for $ 7.2 billion. This new subsidiary

5780-407: The same month, Microsoft acquired Australia-based video editing software company Clipchamp . In October 2021, Microsoft announced that it began rolling out end-to-end encryption (E2EE) support for Microsoft Teams calls in order to secure business communication while using video conferencing software. Users can ensure that their calls are encrypted and can utilize a security code that both parties on

5865-927: The same month, Microsoft announced the open source implementation of Windows Forms and the Windows Presentation Foundation (WPF) which will allow for further movement of the company toward the transparent release of key frameworks used in developing Windows desktop applications and software. December also saw the company discontinue the Microsoft Edge project in favor of Chromium backends for their browsers. On February 20, 2019, Microsoft Corp said it will offer its cyber security service AccountGuard to 12 new markets in Europe including Germany, France and Spain, to close security gaps and protect customers in political space from hacking. In February 2019, hundreds of Microsoft employees protested

5950-617: The service to Windows Phone Store in 2012. On November 14, 2008, Microsoft announced their intention to discontinue the Digital Locker in 2009. The company phased-out Windows Marketplace, and replaced it with the Microsoft Store . At the Build conference on September 13, 2011, Microsoft announced Windows Store , a new software distribution platform for Windows 8 , WinRT , and subsequent Windows versions. The Windows Store

6035-668: The site was Microsoft's first offering of a full operating system, Windows Vista as a downloadable purchase; in addition to the first for Microsoft Office . On February 16, 2009 at the Mobile World Congress , Microsoft announced Windows Marketplace for Mobile which deployed a similar concept to Windows Mobile devices. Marketplace for Mobile was shut down on May 22, 2012. A year after Microsoft introduced Windows Marketplace for Mobile, they announced their next generation mobile platform named Windows Phone . Microsoft introduced Windows Phone Marketplace in 2010, and renamed

6120-511: The software license allows. For software developers, the digital locker and Windows Marketplace was for the distribution of their software titles. A Windows Vista Ultimate Extra , called Secure Online Key Backup allowed backing up EFS recovery certificates, as well as the BitLocker recovery password in the Digital Locker. Windows Marketplace was only available for residents of the United States and some other countries. Windows Marketplace

6205-467: The team finished the Web browser, and instead were included in the Windows 95 Plus! pack. Backed by a high-profile marketing campaign and what The New York Times called "the splashiest, most frenzied, most expensive introduction of a computer product in the industry's history," Windows 95 quickly became a success. Branching out into new markets in 1996, Microsoft and General Electric 's NBC unit created

6290-407: The user. On September 21, 2020, Microsoft announced its intent to acquire video game company ZeniMax Media , the parent company of Bethesda Softworks , for about $ 7.5 billion, with the deal expected to occur in the second half of 2021 fiscal year. On March 9, 2021, the acquisition was finalized and ZeniMax Media became part of Microsoft's Xbox Game Studios division. The total price of the deal

6375-658: The year 2000, after its fourth-quarter report raised concerns among investors on the poor showings of both Windows 8 and the Surface tablet. Microsoft suffered a loss of more than US$ 32 billion. In line with the maturing PC business, in July 2013, Microsoft announced that it would reorganize the business into four new business divisions, namely Operating systems, Apps, Cloud, and Devices. All previous divisions will be dissolved into new divisions without any workforce cuts. On September 3, 2013, Microsoft agreed to buy Nokia 's mobile unit for $ 7 billion, following Amy Hood taking

6460-542: Was MS-DOS that solidified the company's dominance. IBM awarded a contract to Microsoft in November 1980 to provide a version of the CP/M OS to be used in the IBM Personal Computer (IBM PC). For this deal, Microsoft purchased a CP/M clone called 86-DOS from Seattle Computer Products which it branded as MS-DOS, although IBM rebranded it to IBM PC DOS . Microsoft retained ownership of MS-DOS following

6545-438: Was $ 8.1 billion. On September 22, 2020, Microsoft announced that it had an exclusive license to use OpenAI 's GPT-3 artificial intelligence language generator. The previous version of GPT-3 , called GPT-2 , made headlines for being "too dangerous to release" and had numerous capabilities, including designing websites, prescribing medication, answering questions, and penning articles. On November 10, 2020, Microsoft released

6630-490: Was accessible via WinRT client or web browser. Microsoft Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington . Founded in 1975, the company became highly influential in the rise of personal computers through software like Windows , and the company has since expanded to Internet services, cloud computing , video gaming and other fields. Microsoft

6715-485: Was an attempt to centralize that. An emphasis was placed on software designed to Microsoft's API requirements and user experience recommendations with certified software carrying the Designed-for-Windows logo surpassing 10,000 at store launch. CNET was a major initial partner, supplying Microsoft with the majority of the pricing and description information. The site was redesigned on August 28, 2006. During

6800-424: Was announced on July 12, 2004; and launched on October 12, 2004. It provided over 93,000 products split between hardware, boxed software, and downloadable software. About 20,000 downloads were available and 5,000 were free. The site was designed to allow product comparison, purchase and discussion from one central location. Research had shown the average customer used over 20 sites when making purchases and Marketplace

6885-468: Was completed in March 2022. In 2021, in part due to the strong quarterly earnings spurred by the COVID-19 pandemic , Microsoft's valuation came to nearly $ 2 trillion. The increased necessity for remote work and distance education drove demand for cloud computing and grew the company's gaming sales. On June 24, 2021, Microsoft announced Windows 11 during a Livestream. The announcement came with confusion after Microsoft announced Windows 10 would be

6970-693: Was released on September 13, which was subsequently replaced by a consumer preview on February 29, 2012, and released to the public in May. The Surface was unveiled on June 18, becoming the first computer in the company's history to have its hardware made by Microsoft. On June 25, Microsoft paid US$ 1.2 billion to buy the social network Yammer . On July 31, they launched the Outlook.com webmail service to compete with Gmail . On September 4, 2012, Microsoft released Windows Server 2012 . In July 2012, Microsoft sold its 50% stake in MSNBC, which it had run as

7055-592: Was released, with its server sibling, Windows Server 2016 , released in September 2016. In Q1 2015, Microsoft was the third-largest maker of mobile phones , selling 33 million units (7.2% of all). While a large majority (at least 75%) of them do not run any version of Windows Phone — those other phones are not categorized as smartphones by Gartner – in the same timeframe 8 million Windows smartphones (2.5% of all smartphones) were made by all manufacturers (mostly Microsoft). Microsoft's share of

7140-425: Was renamed Microsoft Mobile Oy. On September 15, 2014, Microsoft acquired the video game development company Mojang , best known for Minecraft , for $ 2.5 billion. On June 8, 2017, Microsoft acquired Hexadite , an Israeli security firm, for $ 100 million. On January 21, 2015, Microsoft announced the release of their first Interactive whiteboard , Microsoft Surface Hub . On July 29, 2015, Windows 10

7225-590: Was reported that Microsoft was in talks to acquire TikTok after the Trump administration ordered ByteDance to divest ownership of the application to the U.S. On August 3, 2020, after speculation on the deal, Donald Trump stated that Microsoft could buy the application, however, it should be completed by September 15, 2020, and that the United States Department of the Treasury should receive

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