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82-744: The band consisted of Alex Taylor (vocals, formerly of Shop Assistants), Paul McDermott (drums), Michael Kerr (guitar), and Eddy Connelly (bass) (all formerly of Meat Whiplash), and David "Scottie" Scott (guitar). They were signed by Rough Trade Records , who issued their debut single, "Big Rock Candy Mountain", which reached number 2 in the UK Independent Chart . The band were then signed by Chrysalis Records , with two singles, but failed to achieve great success despite considerable press attention. Their debut album Scarlet (which had additional drumming by Anthony Cooper and keyboards from former Jesse Garon and The Desperadoes guitarist Stuart Clarke)

164-484: A confessional tone. Rites of Spring has been described as the first "emo" band. Former Minor Threat singer Ian MacKaye founded Dischord Records which became the center for the city's emo scene. Gothic rock developed out of late-1970s British post-punk . With a reputation as the "darkest and gloomiest form of underground rock", gothic rock uses a synthesizer-and-guitar based sound drawn from post-punk to construct "foreboding, sorrowful, often epic soundscapes", and

246-503: A customer of the shop, was offered a job soon after it opened and became its effective co-manager. Travis and Montgomery were joined by a further employee, Richard Scott, in June 1977. Rough Trade produced its own record for the first time after French punk band Métal Urbain came into the shop asking for assistance in publicising their music. The Rough Trade label subsequently issued a single by Jamaican reggae musician Augustus Pablo ,

328-523: A cynical response to an "authentic" rock movement. Bush , Candlebox and Collective Soul were labelled almost pejoratively as post-grunge which, according to Tim Grierson of About.com , is "suggesting that rather than being a musical movement in their own right, they were just a calculated, cynical response to a legitimate stylistic shift in rock music." Post-grunge morphed during the late 1990s and 2000s as newer bands such as Foo Fighters , Matchbox Twenty , Creed and Nickelback emerged, becoming among

410-545: A flurry of British bands emerged that wished to "get rid of grunge" and "declare war on America", taking the public and native music press by storm. Dubbed " Britpop " by the media, and represented by Pulp , Blur , Suede , and Oasis , this movement was the British equivalent of the grunge explosion, in that the artists propelled alternative rock to the top of the charts in their home country. Britpop bands were influenced by and displayed reverence for British guitar music of

492-571: A headliner in 1998. In light of the festival's troubles that year, Spin said, "Lollapalooza is as comatose as alternative rock right now". Despite these changes in style however, alternative rock remained commercially viable into the start of the 21st century. During the latter half of the 1990s, grunge was supplanted by post-grunge . Many post-grunge bands lacked the underground roots of grunge and were largely influenced by what grunge had become, namely "a wildly popular form of inward-looking, serious-minded hard rock."; many post-grunge bands emulated

574-706: A late night new wave show entitled "Rock and Roll Alternative". " College rock " was used in the United States to describe the music during the 1980s due to its links to the college radio circuit and the tastes of college students. In the United Kingdom, dozens of small do it yourself record labels emerged as a result of the punk subculture . According to the founder of one of these labels, Cherry Red , NME and Sounds magazines published charts based on small record stores called "Alternative Charts". The first national chart based on distribution called

656-420: A majority of groups that were signed to indie labels drew from a variety of rock and particularly 1960s rock influences. This represented a sharp break from the futuristic, hyper-rational post-punk years. "Alternative music is music that hasn't yet achieved a mainstream audience, Alternative isn't new wave any more, it's a disposition of mind. Alternative music is any kind of music that has the potential to reach

738-469: A new wave of post-rock bands such as Godspeed You! Black Emperor and Sigur Rós emerged who further expanded the genre. In 1993, the Smashing Pumpkins' album Siamese Dream was a major commercial success. The strong influence of heavy metal and progressive rock on the album helped to legitimize alternative rock to mainstream radio programmers and close the gap between alternative rock and

820-464: A number of genres, including Krautrock , progressive rock , and jazz . The genre subverts or rejects rock conventions, and often incorporates electronic music. While the name of the genre was coined by music journalist Simon Reynolds in 1994 referring to Hex by the London group Bark Psychosis , the style of the genre was solidified by the release of Millions Now Living Will Never Die (1996) by

902-709: A part of the Zomba Group until 11 June 2002 when BMG bought out this business. Prior to the BMG buyout, Rough Trade Records released the Strokes ' debut EP The Modern Age in the spring of 2001. In July 2007 Sanctuary Records then sold its stake in Rough Trade to the Beggars Group for £800,000 making Rough Trade independent once again. However, it can be argued that Rough Trade is not truly independent as it

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984-653: A record shop, opened by Geoff Travis on Kensington Park Road, West London, in February 1976, with Travis reportedly taking the shop name from the Canadian art punk / new wave band Rough Trade . It was inspired by what Travis has described as the "community-based environment" of the City Lights Bookstore in San Francisco, and specialised in garage rock and reggae . Steve Montgomery, initially

1066-488: A wariness of its "macho" aesthetic. While indie rock artists share the punk rock distrust of commercialism, the genre does not entirely define itself against that, as "the general assumption is that it's virtually impossible to make indie rock's varying musical approaches compatible with mainstream tastes in the first place". Labels such as Matador Records , Merge Records , and Dischord , and indie rockers like Pavement , Superchunk , Fugazi , and Sleater-Kinney dominated

1148-568: A wider audience. It also has real strength, real quality, real excitement, and it has to be socially significant, as opposed to Whitney Houston, which is pablum." —Mark Josephson, Executive Director of the New Music Seminar speaking in 1988 Throughout the 1980s, alternative rock remained mainly an underground phenomenon. While on occasion a song would become a commercial hit, or albums would receive critical praise in mainstream publications like Rolling Stone , alternative rock in

1230-492: Is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s with the likes of the grunge subgenre in the United States, and the Britpop and shoegaze subgenres in the United Kingdom and Ireland. During this period, many record labels were looking for "alternatives", as many corporate rock , hard rock , and glam metal acts from

1312-560: Is an independent record label based in London, England. It was formed in 1976 by Geoff Travis who had opened a record store off Ladbroke Grove . It is currently run by co-managing directors Travis and Jeannette Lee and is affiliated to Beggars Group . Having successfully promoted and sold records by punk rock and early post-punk and indie pop bands such as the Normal and Desperate Bicycles , Travis began to manage acts and distribute bands such as Scritti Politti and began

1394-510: Is often difficult because of two conflicting applications of the word. Alternative can describe music that challenges the status quo and that is "fiercely iconoclastic, anticommercial, and antimainstream", and the term is also used in the music industry to denote "the choices available to consumers via record stores, radio, cable television, and the Internet." However alternative music has paradoxically become just as commercial and marketable as

1476-465: Is owned by another company. Rough Trade is more accurately a subsidiary that is owed by Beggars Group , which in turn is a privately held company not publicly traded on the stock market. Throughout this period, and continuing under Beggars, the label has been co-managed by Lee and Travis. Alternative rock This is an accepted version of this page Alternative rock (also known as alternative music , alt-rock or simply alternative )

1558-660: The Billboard 200 album chart. Soundgarden 's album Badmotorfinger , Alice in Chains ' Dirt and Stone Temple Pilots ' Core along with the Temple of the Dog album collaboration featuring members of Pearl Jam and Soundgarden, were also among the 100 top-selling albums of 1992. The popular breakthrough of these grunge bands prompted Rolling Stone to nickname Seattle "the new Liverpool ". Major record labels signed most of

1640-504: The Billboard charts. Pearl Jam also continued to perform well commercially with its second album, Vs. (1993), which topped the Billboard charts by selling a record 950,378 copies in its first week of release. In 1993, the Smashing Pumpkins released their major breakthrough album, Siamese Dream —which debuted at number 10 on the Billboard 200 and sold over 4 million copies by 1996, receiving multi-platinum certification by

1722-531: The Indie Chart was published in January 1980; it immediately succeeded in its aim to help these labels. At the time, the term indie was used literally to describe independently distributed records. By 1985, indie had come to mean a particular genre, or group of subgenres, rather than simply distribution status. The use of the term alternative to describe rock music originated around the mid-1980s; at

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1804-631: The RIAA . In 1995, the band released their double album, Mellon Collie & the Infinite Sadness — which went on to sell 10 million copies in the US alone, certifying it as a Diamond record. With the decline of the Madchester scene and the unglamorousness of shoegazing, the tide of grunge from America dominated the British alternative scene and music press in the early 1990s. As a reaction,

1886-571: The debut EP by Sheffield band Cabaret Voltaire and the second Stiff Little Fingers single, "Alternative Ulster". During 1978, the label released singles by the Monochrome Set , Subway Sect , Swell Maps , Electric Eels , Spizzoil and Kleenex . In 1979, Rough Trade's first album, Inflammable Material by Stiff Little Fingers, reached number 14 in the UK charts and became the first independently released album to sell over 100,000 copies in

1968-495: The hair metal that had dominated rock music at that time fell out of favor in the face of music that was authentic and culturally relevant. The breakthrough success of Nirvana led to the widespread popularization of alternative rock in the 1990s. It heralded a "new openness to alternative rock" among commercial radio stations, opening doors for heavier alternative bands in particular. In the wake of Nevermind , alternative rock "found itself dragged-kicking and screaming ... into

2050-561: The "grunging of America" to the mass-marketing of punk rock, disco , and hip hop in previous years. As a result of the genre's popularity, a backlash against grunge developed in Seattle. Nirvana's follow-up album In Utero (1993) was an intentionally abrasive album that Nirvana bassist Krist Novoselic described as a "wild aggressive sound, a true alternative record." Nevertheless, upon its release in September 1993 In Utero topped

2132-553: The 1970s, which served as a progressive alternative to top 40 radio formats by featuring longer songs and giving DJs more freedom in song selection. According to one former DJ and promoter, "Somehow this term 'alternative' got rediscovered and heisted by college radio people during the 80s who applied it to new post-punk, indie, or underground-whatever music." At first the term referred to intentionally non-mainstream rock acts that were not influenced by "heavy metal ballads, rarefied new wave" and "high-energy dance anthems". Usage of

2214-479: The 1980s was primarily featured on independent record labels, fanzines and college radio stations. Alternative bands built underground followings by touring constantly and by regularly releasing low-budget albums. In the United States, new bands would form in the wake of previous bands, which created an extensive underground circuit filled with different scenes in various parts of the country. College radio formed an essential part of breaking new alternative music. In

2296-553: The 1980s were beginning to grow stale throughout the music industry . The emergence of Generation X as a cultural force in the 1990s also contributed greatly to the rise of alternative rock. "Alternative" refers to the genre's distinction from mainstream or commercial rock or pop. The term's original meaning was broader, referring to musicians influenced by the musical style or independent, DIY ethos of late-1970s punk rock . Traditionally, alternative rock varied in terms of its sound, social context, and regional roots. Throughout

2378-463: The 1980s, alternative bands generally played in small clubs, recorded for indie labels, and spread their popularity through word of mouth . As such, there is no set musical style for alternative rock as a whole, although in 1989 The New York Times asserted that the genre is "guitar music first of all, with guitars that blast out power chords, pick out chiming riffs, buzz with fuzztone and squeal in feedback." More often than in other rock styles since

2460-402: The 1980s, magazines and zines , college radio airplay , and word of mouth had increased the prominence and highlighted the diversity of alternative rock's distinct styles (and music scenes), such as noise pop , indie rock , grunge , and shoegaze . In September 1988, Billboard introduced "alternative" into their charting system to reflect the rise of the format across radio stations in

2542-697: The 2000s with multi-platinum acts such as Fall Out Boy , My Chemical Romance , Paramore and Panic! at the Disco . Bands such as the White Stripes and the Strokes found commercial success in the early 2000s, influencing an influx of new alternative rock bands that drew inspiration from garage rock , post-punk and new wave , establishing a revival of the genres. In the past, popular music tastes were largely dictated by music executives within large entertainment corporations. Record companies signed contracts with those entertainers who were thought to become

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2624-473: The American indie scene for most of the 1990s. One of the main indie rock movements of the 1990s was lo-fi . The movement, which focused on the recording and distribution of music on low-quality cassette tapes , initially emerged in the 1980s. By 1992, Pavement, Guided by Voices and Sebadoh became popular lo-fi cult acts in the United States, while subsequently artists like Beck and Liz Phair brought

2706-512: The British indie scene through the end of the decade, as various bands drew from singer Morrissey 's English-centered lyrical topics and guitarist Johnny Marr 's jangly guitar-playing style. The C86 cassette, a 1986 NME premium featuring Primal Scream , the Wedding Present and others, was a major influence on the development of indie pop and the British indie scene as a whole. Other forms of alternative rock developed in

2788-723: The British music press at the end of the decade along with the Madchester scene. Performing for the most part in the Haçienda , a nightclub in Manchester owned by New Order and Factory Records , Madchester bands such as Happy Mondays and the Stone Roses mixed acid house dance rhythms with melodic guitar pop. The Amerindie of the early '80s became known as alternative or alt-rock, ascendant from Nirvana until 1996 or so but currently very unfashionable, never mind that

2870-831: The CD containing two bonus tracks, the Flood -produced "Sweet Dreams Pretty Baby", and the Pat Collier -produced "Days Like These". It was revealed in 2020 that Alex Taylor had died in 2005. Anthony Cooper, who played drums on the Scarlet album, passed away in 2020, and Eddie Connelly died in December 2023. The band features in the book Postcards From Scotland , which details the 1980's and 1990's independent music scene in Scotland. Rough Trade Records Rough Trade Records

2952-586: The Chicago group Tortoise . Post-rock was the dominant form of experimental rock music in the 1990s and bands from the genre signed to such labels as Thrill Jockey , Kranky , Drag City , and Too Pure . A related genre, math rock , peaked in the mid-1990s. In comparison to post-rock, math rock relies on more complex time signatures and intertwining phrases. By the end of the decade a backlash had emerged against post-rock due to its "dispassionate intellectuality" and its perceived increasing predictability, but

3034-881: The Lollapalooza festival became the most successful tour in North America in July and August 1991. For Dave Grohl of Nirvana who attended the festival at an open-air amphitheater in Southern California , "it felt like something was happening, that was the beginning of it all". The tour helped change the mentalities in the music industry: "by that fall, radio and MTV and music had changed. I really think that if it weren't for Perry [Farrell], if it weren't for Lollapalooza , you and I wouldn't be having this conversation right now". The release of Nirvana's single " Smells Like Teen Spirit " in September 1991 "marked

3116-625: The Replacements upended a number of underground scene conventions; Azerrad noted that "along with R.E.M., they were one of the few underground bands that mainstream people liked." By the late 1980s, the American alternative scene was dominated by styles ranging from quirky alternative pop ( They Might Be Giants and Camper Van Beethoven ), to noise rock ( Sonic Youth , Big Black , the Jesus Lizard ) and industrial rock ( Ministry , Nine Inch Nails). These sounds were in turn followed by

3198-474: The Story) Morning Glory? (1995), went on to become the third best-selling album in the UK's history. Long synonymous with alternative rock as a whole in the U.S., indie rock became a distinct form following the popular breakthrough of Nirvana. Indie rock was formulated as a rejection of alternative rock's absorption into the mainstream by artists who could not or refused to cross over, and

3280-591: The Top 40 and spawned a number of jangle pop followers. One of the many jangle pop scenes of the early 1980s, Los Angeles' Paisley Underground revived the sounds of the 1960s, incorporating psychedelia, rich vocal harmonies and the guitar interplay of folk rock as well as punk and underground influences such as the Velvet Underground . American indie record labels SST Records , Twin/Tone Records , Touch and Go Records , and Dischord Records presided over

3362-463: The UK during the 1980s. the Jesus and Mary Chain 's sound combined the Velvet Underground's "melancholy noise" with Beach Boys pop melodies and Phil Spector 's " Wall of Sound " production, while New Order emerged from the demise of post-punk band Joy Division and experimented with disco and dance music . The Mary Chain, along with Dinosaur Jr. , C86 and the dream pop of Cocteau Twins , were

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3444-506: The UK. Rough Trade's significance by this time was such that it was made the subject of a South Bank Show documentary. By the mid-1980s the label sought partnerships with bands from multiple genres, stating that "Hardcore, Dance, Reggae, Experimental & undefinable are all welcome." Rough Trade Records was relaunched in 2000 as an independently owned entity, a partnership between Travis, Jeannette Lee (a former member of Public Image Ltd. ), and minority partners Sanctuary Records , as

3526-577: The US by a more pop-oriented focus (marked by an equal emphasis on albums and singles, as well as greater openness to incorporating elements of dance and club culture) and a lyrical emphasis on specifically British concerns. As a result, few British alternative bands have achieved commercial success in the US. Since the 1980s, alternative rock has been played extensively on the radio in the UK, particularly by disc jockeys such as John Peel (who championed alternative music on BBC Radio 1 ), Richard Skinner , and Annie Nightingale . Artists with cult followings in

3608-626: The US received greater exposure through British national radio and the weekly music press, and many alternative bands had chart success there. Early American alternative bands such as the Dream Syndicate , the Bongos , 10,000 Maniacs , R.E.M. , the Feelies and Violent Femmes combined punk influences with folk music and mainstream music influences. R.E.M. was the most immediately successful; their debut album, Murmur (1983), entered

3690-577: The United States by stations like KROQ-FM in Los Angeles and WDRE-FM in New York, which were playing music from more underground , independent, and non-commercial rock artists. Initially, several alternative styles achieved minor mainstream notice and a few bands, such as R.E.M. and Jane's Addiction , were signed to major labels . Most alternative bands at the time, like the Smiths , one of

3772-481: The Velvet Underground , which influenced many alternative rock bands that would come after it. Eccentric and quirky figures of the 1960s, such as Syd Barrett have influence on alternative rock in general. The Dead Kennedys formed the independent record label Alternative Tentacles in 1979, releasing influential underground music such as the 1983 self-titled EP from the Butthole Surfers . By 1984,

3854-558: The advent of Boston 's Pixies and Los Angeles' Jane's Addiction. Around the same time, the grunge subgenre emerged in Seattle , Washington, initially referred to as "The Seattle Sound" until its rise to popularity in the early 1990s. Grunge featured a sludgy, murky guitar sound that syncretized heavy metal and punk rock. Promoted largely by Seattle indie label Sub Pop , grunge bands were noted for their thrift store fashion which favored flannel shirts and combat boots suited to

3936-475: The aesthetic to mainstream audiences. The period also saw alternative confessional female singer-songwriters. Besides the aforementioned Liz Phair, PJ Harvey fit into this sub group. In the mid-1990s, Sunny Day Real Estate defined the emo genre. Weezer 's album Pinkerton (1996) was also influential. Post-rock was established by Talk Talk 's Laughing Stock and Slint 's Spiderland albums, both released in 1991. Post-rock draws influence from

4018-539: The alternative rock community" including Henry Rollins , Butthole Surfers , Ice-T , Nine Inch Nails , Siouxsie and the Banshees (as second headliners) and Jane's Addiction (as the headlining act). Covering for MTV the opening date of Lollapalooza in Phoenix in July 1991, Dave Kendall introduced the report saying the festival presented the "most diverse lineups of alternative rock". That summer, Farrell had coined

4100-437: The alternative/independent scene and dryly tore it apart." David Lowery , then frontman of Camper Van Beethoven, later recalled: "I remember first seeing that word applied to us... The nearest I could figure is that we seemed like a punk band, but we were playing pop music, so they made up this word alternative for those of us who do that." DJs and promoters during the 1980s claim the term originates from American FM radio of

4182-467: The death of Layne Staley and the subsequent disbanding of Alice in Chains in 2002, and the disbanding of both the Cranberries and Stone Temple Pilots in 2003. Britpop also began fading after Oasis ' third album, Be Here Now (1997), was met with lackluster reviews. A signifier of alternative rock's changes was the hiatus of the Lollapalooza festival after an unsuccessful attempt to find

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4264-459: The decisions were business people dealing with music as a product, and those bands who were not making the expected sales figures were then excluded from this system. Before the term alternative rock came into common usage around 1990, the sorts of music to which it refers were known by a variety of terms. In 1979, Terry Tolkin used the term Alternative Music to describe the groups he was writing about. In 1979 Dallas radio station KZEW had

4346-453: The early 2000s, when indie rock became the most common term in the US to describe modern pop and rock, the terms "indie rock" and "alternative rock" were often used interchangeably; while there are aspects which both genres have in common, "indie rock" was regarded as a British-based term, unlike the more American "alternative rock". The name "alternative rock" essentially serves as an umbrella term for underground music that has emerged in

4428-429: The formative influences for the shoegazing movement of the late 1980s. Named for the band members' tendency to stare at their feet and guitar effects pedals onstage rather than interact with the audience, shoegazing acts like My Bloody Valentine and Slowdive created an overwhelmingly loud "wash of sound" that obscured vocals and melodies with long, droning riffs, distortion, and feedback. Shoegazing bands dominated

4510-430: The foundation for its large cult following. The key British alternative rock band to emerge during the 1980s was Manchester 's the Smiths . Music journalist Simon Reynolds singled out the Smiths and their American contemporaries R.E.M. as "the two most important alt-rock bands of the day", commenting that they "were eighties bands only in the sense of being against the eighties". The Smiths exerted an influence over

4592-457: The instigation of the grunge music phenomenon". Helped by constant airplay of the song's music video on MTV, their album Nevermind was selling 400,000 copies a week by Christmas 1991. Its success surprised the music industry. Nevermind not only popularized grunge, but also established "the cultural and commercial viability of alternative rock in general." Michael Azerrad asserted that Nevermind symbolized "a sea-change in rock music" in which

4674-422: The key British alternative rock bands during the 1980s, remained signed to independent labels and received relatively little attention from mainstream radio, television, or newspapers. With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s, alternative rock entered the musical mainstream, and many alternative bands became successful. Emo found mainstream success in

4756-684: The label into receivership . However, Travis resurrected the label in the late 1990s partnering with Lee, finding success with the Libertines , the Strokes , Anohni and the Johnsons and more. The roster is diverse, with Sleaford Mods , Dean Blunt , black midi , Jarvis Cocker , Special Interest , Jockstrap and Lankum among those signed to the label, which has ranged stylistically through alternative rock , post-punk and new wave , garage rock , and psychedelic rock , but also art pop , folk , electronic , and soul . Rough Trade began as

4838-589: The label, which was informed by left-wing politics and structured as a co-operative . Label activities began in 1978. Soon after, Rough Trade also set up a distribution arm that serviced independent retail outlets across Britain, a network that became known as the Cartel . In 1983, Rough Trade signed the Smiths . Interest and investment of major labels in the UK indie scene in the late 1980s, as well as overtrading on behalf of Rough Trade's distribution wing, led to cash flow problems, and eventually to bankruptcy, forcing

4920-420: The local weather. Early grunge bands Soundgarden and Mudhoney found critical acclaim in the U.S. and UK, respectively. By the end of the decade, a number of alternative bands began to sign to major labels. While early major label signings Hüsker Dü and the Replacements had little success, acts who signed with majors in their wake such as R.E.M. and Jane's Addiction achieved gold and platinum records, setting

5002-495: The mainstream rock, with record companies using the term "alternative" to market music to an audience that mainstream rock does not reach. Using a broad definition of the genre, Dave Thompson in his book Alternative Rock cites the formation of the Sex Pistols as well as the release of the albums Horses by Patti Smith and Metal Machine Music by Lou Reed as three key events that gave birth to alternative rock. Until

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5084-559: The mainstream" and record companies, confused by the genre's success yet eager to capitalize on it, scrambled to sign bands. The New York Times declared in 1993, "Alternative rock doesn't seem so alternative anymore. Every major label has a handful of guitar-driven bands in shapeless shirts and threadbare jeans, bands with bad posture and good riffs who cultivate the oblique and the evasive, who conceal catchy tunes with noise and hide craftsmanship behind nonchalance." However, many alternative rock artists rejected success, for it conflicted with

5166-494: The mainstreaming of rock music, alternative rock lyrics tend to address topics of social concern, such as drug use, depression, suicide, and environmentalism . This approach to lyrics developed as a reflection of the social and economic strains in the United States and United Kingdom of the 1980s and early 1990s. Precursors to alternative rock existed in the 1960s with proto-punk . The origins of alternative rock can be traced back to The Velvet Underground & Nico (1967) by

5248-509: The mid-1980s, college station KCPR in San Luis Obispo, California , described in a DJ handbook the tension between popular and "cutting edge" songs as played on "alternative radio". Although American alternative artists of the 1980s never generated spectacular album sales, they exerted a considerable influence on later alternative musicians and laid the groundwork for their success. On September 10, 1988, an Alternative Songs chart

5330-460: The more melodic, diverse music of college rock that emerged. Azerrad wrote, "Hüsker Dü played a huge role in convincing the underground that melody and punk rock weren't antithetical." The band also set an example by being the first group from the American indie scene to sign to a major record label, which helped establish college rock as "a viable commercial enterprise". By focusing on heartfelt songwriting and wordplay instead of political concerns,

5412-448: The most popular, and therefore who could generate the most sales. These bands were able to record their songs in expensive studios, and their works were then offered for sale through record store chains that were owned by the entertainment corporations, along with eventually selling the merchandise into big box retailers . Record companies worked with radio and television companies to get the most exposure for their artists. The people making

5494-443: The music is still there. — Christgau's Consumer Guide: Albums of the '90s (2000) By the start of the 1990s, the music industry was enticed by alternative rock's commercial possibilities and major labels had already signed Jane's Addiction, Red Hot Chili Peppers and Dinosaur Jr. In early 1991, R.E.M. went mainstream worldwide with Out of Time while becoming a blueprint for many alternative bands. The first edition of

5576-569: The past, particularly movements and genres such as the British Invasion , glam rock , and punk rock . In 1995, the Britpop phenomenon culminated in a rivalry between its two chief groups, Oasis and Blur, symbolized by their release of competing singles “ Roll With It ” and “ Country House ” on the same day on 14 August 1995. Blur won " The Battle of Britpop ", but they were soon eclipsed in popularity by Oasis whose second album, (What's

5658-418: The prominent grunge bands in Seattle, while a second influx of bands moved to the city in hopes of success. At the same time, critics asserted that advertising was co-opting elements of grunge and turning it into a fad. Entertainment Weekly commented in a 1993 article, "There hasn't been this kind of exploitation of a subculture since the media discovered hippies in the '60s." The New York Times compared

5740-427: The rebellious, DIY ethic the genre had espoused before mainstream exposure and their ideas of artistic authenticity. Other grunge bands subsequently replicated Nirvana's success. Pearl Jam had released its debut album Ten a month before Nevermind in 1991, but album sales only picked up a year later. By the second half of 1992 Ten became a breakthrough success, being certified gold and reaching number two on

5822-421: The shift from the hardcore punk that then dominated the American underground scene to the more diverse styles of alternative rock that were emerging. Minneapolis bands Hüsker Dü and the Replacements were indicative of this shift. Both started out as punk rock bands, but soon diversified their sounds and became more melodic. Michael Azerrad asserted that Hüsker Dü was the key link between hardcore punk and

5904-479: The sound and style of grunge, "but not necessarily the individual idiosyncracies of its original artists." Post-grunge was a more commercially viable genre that tempered the distorted guitars of grunge with polished, radio-ready production. Originally, post-grunge was a label used almost pejoratively on bands that emerged when grunge was mainstream and emulated the grunge sound. The label suggested that bands labelled as post-grunge were simply musically derivative, or

5986-514: The stage for alternative's later breakthrough. Some bands such as Pixies had massive success overseas while they were ignored domestically. In the middle of the decade, Hüsker Dü's album Zen Arcade influenced other hardcore acts by tackling personal issues. Out of Washington, D.C.'s hardcore scene what was called "emocore" or, later, " emo " emerged and was noted for its lyrics which delved into emotional, very personal subject matter (vocalists sometimes cried) and added free association poetry and

6068-513: The subgenre's lyrics often address literary romanticism, morbidity, religious symbolism, and supernatural mysticism. Bands of this subgenre took inspiration from two British post-punk groups, Siouxsie and the Banshees , and Joy Division . Bauhaus ' debut single " Bela Lugosi's Dead ", released in 1979, is considered to be the proper beginning of the gothic rock subgenre. The Cure 's "oppressively dispirited" albums including Pornography (1982) cemented that group's stature in that style and laid

6150-449: The subject of an obscenity trial in the USA , on the cover) had themselves been censored, with Stuart Cosgrove sacked from the paper, and a new cover had to be designed at very short notice. Decades after the break-up of the band, Forgotten Astronaut Records procured the licence for the unreleased album Scarlet , and released the album in late 2019. It was released on both CD and vinyl, with

6232-644: The term Alternative Nation . In December 1991, Spin magazine noted: "this year, for the first time, it became resoundingly clear that what has formerly been considered alternative rock —a college-centered marketing group with fairly lucrative, if limited, potential—has in fact moved into the mainstream." In the late 1990s, the definition again became more specific. In 1997, Neil Strauss of The New York Times defined alternative rock as "hard-edged rock distinguished by brittle, '70s-inspired guitar riffing and singers agonizing over their problems until they take on epic proportions." Defining music as alternative

6314-514: The term would broaden to include new wave , pop, punk rock , post-punk , and occasionally " college "/" indie " rock, all found on the American "commercial alternative" radio stations of the time such as Los Angeles' KROQ-FM . Journalist Jim Gerr wrote that Alternative also encompassed variants such as "rap, trash, metal and industrial". The bill of the first Lollapalooza , an itinerant festival in North America conceived by Jane's Addiction frontman Perry Farrell , reunited "disparate elements of

6396-528: The time, the common music industry terms for cutting-edge music were new music and postmodern , respectively indicating freshness and a tendency to recontextualize sounds of the past. A similar term, alternative pop , emerged around 1985. In 1987, Spin magazine categorized college rock band Camper Van Beethoven as "alternative/indie", saying that their 1985 song "Where the Hell Is Bill" (from Telephone Free Landslide Victory ) "called out

6478-488: The type of rock played on American 1970s Album Oriented Rock radio. In the early 21st century, many alternative rock bands that experienced mainstream success struggled following the suicide of Nirvana 's Kurt Cobain in April 1994, Pearl Jam 's failed lawsuit against concert venue promoter Ticketmaster , Soundgarden 's break-up in 1997, the Smashing Pumpkins losing its original members in 2000, L7 's hiatus in 2001,

6560-405: The wake of punk rock since the mid-1980s. Throughout much of its history, alternative rock has been largely defined by its rejection of the commercialism of mainstream culture, although this could be contested since some of the major alternative artists have eventually achieved mainstream success or co-opted with the major labels from the 1990s onward (especially into the 2000s, and beyond). In

6642-529: Was created by Billboard , listing the 40 most-played songs on alternative and modern rock radio stations in the US: the first number one was " Peek-a-Boo " by Siouxsie and the Banshees . By 1989, the genre had become popular enough that a package tour featuring New Order , Public Image Limited and the Sugarcubes toured the US arena circuit. Early on, British alternative rock was distinguished from that of

6724-516: Was never released. The band then split with Chrysalis, with two further singles released on the Nymphaea Pink Sensation label in 1990, before the band themselves split up. The group made the cover of NME on September 19, 1987, despite only having a brief half-page feature. This was because the entire contents of a themed issue on censorship (which would have had a painting used on Dead Kennedys ' album Frankenchrist , then

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