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125-528: These passes were first primarily used by the video game industry, requiring use of a code found in a game's manual or leaflets to access to certain online content, notably online multiplayer. Following criticism of the practice, several major video game publishers, including Electronic Arts and Ubisoft , began phasing out their use in 2013. A similar tactic has surfaced in the academic textbook industry, regulating use of supplemental material and other online content, with intent to prevent students from obtaining

250-434: A Fortune 500 company with over one thousand employees. In February 1982, Hawkins arranged a meeting with Don Valentine of Sequoia Capital to discuss financing his new venture, Amazin' Software. Valentine encouraged Hawkins to leave Apple, where the latter served as Director of Product Marketing, and allowed Hawkins to use Sequoia Capital's spare office space to start the company. Trip Hawkins incorporated and established

375-615: A 5% stake in the video game publisher Devolver Digital . On December 10, 2021, Sony Interactive Entertainment announced the acquisition of the Seattle-based studio Valkyrie Entertainment. Sony Interactive Entertainment announced its intent to purchase Bungie for $ 3.6 billion in January 2022. This deal closed on July 15, 2022. Under terms of this deal, Bungie remained an independent development studio and publisher, allowing Bungie to pursue development outside Sony's platforms, and

500-468: A Stanford MBA classmate, Jeff Burton from Atari for international business development. The business plan was again refined in September and reissued on October 8, 1982. By November, the employee headcount rose to 11, including Tim Mott, Bing Gordon , David Maynard, and Steve Hayes. Having outgrown the office space provided by Sequoia Capital, the company relocated to a San Mateo office that overlooked

625-507: A bigger company, albeit with Viacom as the potential bidder. In May 2008, EA announced that it would purchase the assets of Hands-On Mobile Korea, a South Korean mobile game developer and publisher. The company became EA Mobile Korea. In September 2008, EA dropped its buyout offer of Take-Two. No reason was given. As of November 6, 2008, it was confirmed that Electronic Arts is closing their Casual Label & merging it with their Hasbro partnership with The Sims Label. EA also confirmed

750-539: A black & white animation tool called Studio/1, and a series of Paint titles called Studio/8 and Studio/32 (1990). Relationships between Electronic Arts and their external developers often became difficult when the latter missed deadlines or diverged from the former's creative directions. In 1987, EA released Skate or Die! , their first internally developed game. EA continued publishing their external developers' games while experimenting with their internal development strategy. This led to EA's decision of purchasing out

875-457: A cloud-based gaming service. In August 2012, Studio Liverpool , developer of the Wipeout and Formula One series, was closed. In August 2012, Sony Computer Entertainment announced PlayStation Mobile for Vita and PlayStation certified devices, with developers such as THQ , Team17 and Action Button Entertainment signed up. A press release was published on August 20, 2013, announcing

1000-583: A code that could be redeemed to download its first major DLC release, The Stone Prisoner , for free, as well as an exclusive armor set. In May 2010, EA announced that beginning with Tiger Woods PGA Tour 10 , all future EA Sports titles would require the use of online passes to access multiplayer. In mid-2013, many publishers began to phase out online passes; in May 2013, Electronic Arts announced it would, due to customer feedback, discontinue its future use of online passes in upcoming titles, and retroactively remove

1125-417: A conference call with reporters, stated that their poor performance in the fourth quarter was not due entirely to the poor economy, but also to the fact that they did not release any blockbuster titles in the quarter. In the quarter ending December 31, 2008, the company lost US$ 641 million . On February 2, 2009, Ludlum Entertainment had signed a deal with Electronic Arts to grant exclusive rights to bring

1250-538: A corporate split and established Sony Network Entertainment International (SNEI), which provided gaming-related services through the PlayStation Network and Sony Entertainment Network , including the sale of game titles and content on the PlayStation Store , as well as offering PlayStation Plus. In 2016, SCE and SNEI jointly established Sony Interactive Entertainment and it was announced

1375-461: A direct competitor to Valve 's Steam and Epic Games ' Store . EA also owns and operates major gaming studios such as DICE , Motive Studio , BioWare , and Respawn Entertainment . Trip Hawkins had been an Apple Inc. employee since 1978, at a time when the firm had only about fifty employees. Over the next four years, the market for home personal computers skyrocketed. By 1982, Apple had completed its initial public offering (IPO) and become

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1500-756: A division of Sony Electronic Publishing . Located in Foster City, California , the North American office was originally headed by Steve Race. In the months prior to the release of the PlayStation in Western markets, the operations were restructured: All video game marketing from Sony Imagesoft was folded into SCEA in July 1995, with most affected employees transferred from Santa Monica to Foster City . On August 7, 1995, Race unexpectedly resigned and

1625-722: A final deal that would have had NBCUniversal spun out from Comcast before bringing EA within it. Amazon was also mentioned as a possible customer for EA; CNBC reported in late August that Amazon was no longer interested in a takeover. In January 2023, EA cancelled development on Apex Legends Mobile and Battlefield Mobile, leading to the shutdown of developer Industrial Toys . On February 28, 2023, EA eliminated 200 QA testers from its Baton Rouge, Louisiana office. The testers predominantly worked on Respawn Entertainment 's Apex Legends battle royale game. On March 29, EA announced it would lay off 6% of its workforce, or 775 employees. In June 2023, EA announced an internal reorganization of

1750-493: A gradual increase in stock value. In July 2015, Electronic Arts reached an all-time high with a stock value of US$ 71.63, surpassing the previous February 2005 record of $ 68.12. This is also up 54% from $ 46.57 in early January 2015. The surge was partly attributed to EA's then-highly anticipated Star Wars Battlefront reboot, which released one month before Star Wars: The Force Awakens , also highly anticipated. During E3 2015 , EA vice-president Patrick Söderlund announced that

1875-536: A group that will complement their objectives." This statement comes a week after EA announced it was laying off 6% about 600 of their staff positions and had a US$ 310 million net loss for the quarter. Due to the 2008 economic crisis , Electronic Arts had a poorer than expected 2008 holiday season, moving it in February 2009 to cut approximately 1,100 jobs, which it said represented about 11% of its workforce. It also closed 12 of their facilities. Riccitiello, in

2000-574: A licensing agreement to develop and release EA's titles, like John Madden Football , FIFA International Soccer , Shaq Fu , Jungle Strike and Urban Strike for various consoles. In 1995, Electronic Arts won the European Computer Trade Show award for best software publisher of the year. As the company was still expanding, they opted to purchase space in Redwood Shores, California in 1995 for construction of

2125-486: A lower quality of the 3DO's software library as a backfiring of its liberal license policy, it fell further behind and lost competition. Electronic Arts dropped its support for 3DO in favor of the PlayStation, 3DO's production ceased in 1996 and, for the remainder of the company's lifetime, 3DO developed video games for other consoles and the IBM PC until it folded in 2003. In 1994, Electronic Arts and THQ signed

2250-523: A mistake, often stripping smaller studios of its creative talent. Riccitiello said that the city-state model allows independent developers to remain autonomous to a large extent, and cited Maxis and BioWare as examples of studios thriving under the new structure. During 2007, EA announced that it would be bringing some of its major titles to the Mac . EA also released Battlefield 2142 , Command & Conquer 3: Tiberium Wars , Crysis , Harry Potter and

2375-798: A mobile game development studio with offices in Helsinki and Berlin. Savage Game Studios joined the newly created PlayStation Studios Mobile Division, an independent operation from console development. On August 31, 2022, it was announced that Sony Interactive Entertainment has acquired a 14.09% stake in FromSoftware . On April 20, 2023, Sony Interactive Entertainment announced that it had acquired Firewalk Studios from ProbablyMonster. On August 24, 2023, Sony Interactive Entertainment announced it had acquired audio company Audeze, who makes gaming headphones. On November 2, 2023, Sony Interactive Entertainment announced that it would acquire UK-based iSize,

2500-541: A multi-year pact to broadcast Madden NFL competitive matches across the world through its Competitive Gaming Division arm. On August 14, 2018, Patrick Söderlund announced his departure from EA as its vice-president and chief design officer, after serving twelve years with the company. With Söderlund's departure, the SEED group was moved as part of EA's studios, while the EA Originals and EA Partners teams were moved under

2625-465: A new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics. ... In the days and weeks ahead, we will make further announcements on the reporting structure for the other businesses in the Casual Label including EA Mobile, Pogo, Media Sales and Online Casual Initiatives. Those businesses remain growth priorities for EA and deserve strong support in

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2750-834: A new development office in the country as in 2020 to provide art and animation as part of Worldwide Studios' efforts to make exclusive games for PlayStation consoles. The studio will be Sony Interactive Entertainment's first studio in Southeast Asia. SIE announced the formation of PlayStation Studios in May 2020 to be formally introduced alongside the PlayStation 5 later in 2020. PlayStation Studios will serve as an umbrella organization for its first-party game development studios, including Naughty Dog, Insomniac, Santa Monica Studio, Media Molecule and Guerrilla Games, as well as used for branding on games developed by studios brought in by Sony in work-for-hire situations. Sony plans to use

2875-492: A new headquarters, which was completed in 1998. Early in 1997, Next Generation identified Electronic Arts as the only company to regularly profit from video games over the past five years, and noted it had "a critical track record second to none". In 1999, EA replaced their long-running Shapes logo with one based on the EA Sports logo used at the time. EA also started to use a brand-specific structure around this time, with

3000-547: A new packaged version of Crysis 2 that included all the downloadable content without the storefront features, EA did not publish any additional games on Steam until 2019, instead selling all personal computer versions of games through Origin. In July 2011, EA announced that it had acquired PopCap Games , the company behind games such as Plants vs. Zombies , Peggle and Bejeweled . EA continued its shift toward digital goods in 2012, folding its mobile-focused EA Interactive (EAi) division "into other organizations throughout

3125-531: A partnership in which EA becomes an exclusive major supplier of mobile games to Nokia mobile devices through the Nokia Content Discoverer. In the beginning, Nokia customers were able to download seven EA titles ( Tetris , Tetris Mania , The Sims 2 , Doom , FIFA 06 , Tiger Woods PGA Tour 06 and FIFA Street 2 ) on the holiday season in 2006. Rick Simonson is the executive vice-president and director of Nokia and starting from 2006

3250-637: A production studio that adapts the company's extensive catalogue of video game titles for film and television. The new venture is headed by Asad Qizilbash and overseen by Shawn Layden, chairman of Worldwide Studios. On August 19, 2019, Sony Interactive Entertainment announced that the company had entered into definitive agreements to acquire Insomniac Games . The acquisition was completed on November 15, 2019, where Sony paid ¥ 24,895 million (US$ 229 million) in cash. On November 8, 2019, Gobind Singh Deo , Malaysia's Minister of Communications and Multimedia , announced that Sony Interactive Entertainment would open

3375-676: A remaining 14.8% stake in it in 2010. Since June 2023, the company is organized in two main divisions: EA Entertainment Technology & Central Development (EA Entertainment for short, formerly EA Games) and EA Sports. First introduced in 1991 as the Electronic Arts Sports Network, before being renamed due to a trademark dispute with ESPN, EA Sports publishes all the sports games from EA, including FC , Madden NFL , Fight Night , NBA Live , NCAA Football , Cricket , NCAA March Madness , Tiger Woods PGA Tour , NHL , NASCAR and Rugby . FIFA

3500-526: A second-hand or borrowed copy of a needed textbook. This requires them to purchase a new copy in order to use its functionality. The use of online passes in video games are intended to counter the popularity of stores such as GameStop , which buy and sell second-hand copies of video games. Online passes are traditionally used to restrict access to a game's multiplayer modes and other online content; they ship as single-use codes printed on inserts packaged with retail copies of video games, and must be redeemed by

3625-469: A series of companies they identify as successful, as well as the decision to release annualized franchises to cut budget costs. Because of Trip Hawkins' obsession of simulating a sports game, he signed a contract with football coach John Madden that led to EA's developing and releasing annual Madden NFL games. In 1988, EA published a flight simulator game exclusively for Amiga, F/A-18 Interceptor , with filled-polygon graphics that were advanced for

3750-564: A subsidiary of EA. Wilson stated that "the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport". In January 2021, Disney announced it had revived the Lucasfilm Games label for its licensed video game properties and announced new games including a new Star Wars game that would be developed by Ubisoft aimed for release in 2023, indicating that EA's ten-year exclusive license in 2013 to

3875-527: A takeover bid for rival game company Take-Two Interactive . After its initial offer of US$ 25 per share, all cash stock transaction offer was rejected by the Take-Two board, EA revised it to US$ 26 per share, a 64% premium over the previous day's closing price and made the offer known to the public. Rumours had been floating around the Internet prior to the offer about Take-Two possibly being bought over by

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4000-469: Is a discounted series of EA Sports. In 2011, Forbes ranked EA Sports eighth on their list of most valuable sports brands, with a value of $ 625 million . EA All Play is a mobile-oriented label that, since 2012, publishes digital titles like The Simpsons ' , Tetris , and Battlefield , as well as Hasbro board games like Scrabble . The EA Competitive Gaming Division (CGD), founded in 2015 by Peter Moore and currently headed by Todd Sitrin,

4125-635: Is affiliated with John Riccitiello and are partners. In February 2007, Probst stepped down from the CEO job while remaining on the board of directors. His handpicked successor is John Riccitiello , who had worked at EA for several years previously, departed for a while, and then returned. Riccitiello previously worked for Elevation Partners , Sara Lee and PepsiCo . In June 2007, new CEO John Riccitiello announced that EA would reorganize itself into four labels, each with responsibility for its own product development and publishing (the city-state model). The goal of

4250-607: Is currently supporting Everybody's Golf on Android and iOS. ForwardWorks was later moved to another division within Sony becoming a subsidiary to Sony Music and therefore no longer a unit within Sony Interactive Entertainment. It was reported in December 2016 by multiple news outlets that Sony was considering restructuring its U.S. operations by merging its TV and film business with SIE. According to

4375-528: Is due to its strategy of platform-agnostic development and the creation of strong multi-year franchises. EA was the first publisher to release yearly updates of its sports franchises— Madden , FIFA , NHL , NBA Live , Tiger Woods , etc.—with updated player rosters and small graphical and gameplay tweaks. Recognizing the risk of franchise fatigue among consumers, EA announced in 2006 that it would concentrate more of its effort on creating new original intellectual property. In September 2006, Nokia and EA announced

4500-582: Is located in Stockholm and Vancouver . EA announced the closure of Visceral Games in October 2017. Prior, Visceral had been supporting EA's other games but was also working on a Star Wars title named Project Ragtag since EA's acquisition of the Star Wars license, even hiring Amy Hennig to direct the project. While EA did not formally give a reason for the closure, industry pundits believed that EA

4625-630: Is the group dedicated on enabling global eSports competitions on EA's biggest franchises including FIFA , Madden NFL , Battlefield and more. The Search for Extraordinary Experiences Division (SEED) was revealed at the 2017 Electronic Entertainment Expo as a technology research division and incubator, using tools like deep learning and neural networks to bring in player experiences and other external factors to help them develop more immersive narratives and games. SEED has offices in Los Angeles and Stockholm. EA Partners co-publishing program

4750-606: The James Bond property, DreamWorks Interactive , and eventually DICE ; in the latter two cases, these studios were acquired by EA as part of the EA DICE family. In 2003, EA's president John Riccitiello pushed for a renaming of the EA Distribution label, seeing the potential to bring in more independent developers and additional revenue streams. While they rebranded the label as EA Partners in 2003, Riccitiello left EA

4875-726: The Killzone series , was acquired by Sony Computer Entertainment as part of Worldwide Studios. On January 24, 2006, video game developer Zipper Interactive , developers of the Socom series , was acquired by Sony Computer Entertainment as part of Worldwide Studios. In March 2006, Sony announced the online network for its forthcoming PlayStation 3 (PS3) system at the 2006 PlayStation Business Briefing meeting in Tokyo, Japan , tentatively named "PlayStation Network Platform" and eventually called just PlayStation Network (PSN). Sony also stated that

5000-611: The NCAA , EA announced in February 2021 that it was returning to college sports with a planned EA Sports College Football title to likely be released in 2023. The company announced its plans to extend its mobile commitment in February 2021 by acquiring Glu Mobile in an deal estimated worth $ 2.1 billion . The acquisition was completed by the end of April 2021. The Public Investment Fund of Saudi Arabia acquired 7.4 million shares of EA, valued at $ 1.1 billion , in February 2021. Former CEO and current chairman Probst stated in May 2021 he

5125-478: The PlayStation 2 launch title X-Squad . The second; Square Electronic Arts L.L.C., would publish Square's titles in North America. The venture was described as a success by Square, as it allowed the company to release more of their titles in the North American market. In February 2003, with the preparation of Square and Enix's merger into Square Enix ; both partnerships were announced to be dissolved at

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5250-617: The San Francisco Airport landing path. When he incorporated the company, Hawkins originally chose Amazin' Software as their company name, but his other early employees of the company universally disliked the name; as a result, the company changed its name to Electronic Arts in November 1982. He scheduled an off-site meeting in the Pajaro Dunes , where the company once held such off-site meetings. Hawkins had developed

5375-445: The Star Wars property was likely not extended. EA still maintained a non-exclusive license to Star Wars games, affirming more titles would be coming following this announcement. As of February 2021, EA's Star Wars games had sold more than 52 million copies and brought in more than $ 3 billion in revenue. After a six-year absence from producing college sports-based game due to legal issues related to student athlete likenesses with

5500-761: The video game industry based on its equity investments. In 1993, Sony and Sony Music Entertainment Japan jointly established Sony Computer Entertainment Inc. (SCE) in Tokyo, which released the video game console PlayStation in Japan the following year and subsequently in the United States and Europe the year after. It founded the branches Sony Computer Entertainment America (SCEA) in May 1995 (in Foster City, California ) and Sony Computer Entertainment Europe (SCEE) in July 1995 (in Liverpool ). In 2010, Sony underwent

5625-588: The "PlayStation Studios" branding on both PlayStation 5 and new PlayStation 4 games to help with consumer recognition, though the branding was not ready for some of Sony's mid-2020 releases like The Last of Us Part II . SIE's parent Sony bought a minority stake in Epic Games for $ 250 million in July 2020, giving the company about a 1.4% stake in Epic. The investment came after Sony helped with Epic's development of new technologies in its Unreal Engine 5 , which it

5750-670: The 2004 holiday season, EA responded by making several large sports licensing deals which include an exclusive agreement with the NFL , and in January 2005, a 15-year deal with ESPN . The ESPN deal gave EA exclusive first rights to all ESPN content for sports simulation games. On April 11, 2005, EA announced a similar, 6-year licensing deal with the Collegiate Licensing Company (CLC) for exclusive rights to college football content. Much of EA's success, both in terms of sales and with regards to its stock market valuation,

5875-584: The 21st century, EA develops and publishes games of established franchises, including Battlefield , Need for Speed , The Sims , Medal of Honor , Command & Conquer , Dead Space , Mass Effect , Dragon Age , Army of Two , Apex Legends , and Star Wars , as well as the EA Sports titles FC , FIFA , Madden NFL , NBA Live , NHL , PGA , and UFC . Since 2022, their desktop titles appear on self-developed EA App , an online gaming digital distribution platform for PCs and

6000-685: The Amiga will blow your socks off. We think the Amiga, with its incomparable power, sound and graphics, will give Electronic Arts and the entire industry a very bright future. –Trip Hawkins, 1985 Amiga advertisement In the mid-1980s, Electronic Arts aggressively marketed products for the Amiga , a home computer introduced in 1985. Commodore had given EA development tools and prototype machines before Amiga's actual launch. For Amiga EA published some notable non-game titles. A drawing program Deluxe Paint (1985) and its subsequent versions became perhaps

6125-548: The November 2019 release of Star Wars: Jedi Fallen Order , as well as bringing the EA Access subscription service to Steam. While EA plans to continue to sell games on Origin, the move to add Steam releases was to help get more consumers to see their offerings. Due to COVID-19 lockdowns and growing demand for online games, EA's revenue grew to $ 1.4bn in the first quarter of 2020. EA rebranded both EA Access and Origin to EA Play on August 18, 2020, but otherwise without changing

6250-637: The Order of the Phoenix , Madden NFL 08 , Need for Speed: Carbon , and Spore for the Mac. All of the new games have been developed for the Macintosh using Cider, a technology developed by TransGaming that enables Intel -based Macs to run Windows games inside a translation layer running on Mac OS X. They are not playable on PowerPC-based Macs. In February 2008, it was revealed that Electronic Arts had made

6375-521: The PS4 was scheduled to be the first Sony video game console to be officially and legally released in China since the PlayStation 2. On March 6, 2014, Sony Computer Entertainment of America President and CEO, Tretton, announced he was resigning from his position at the end of the month, citing a mutual agreement between himself and SCEA for the cessation of his contract. Tretton had worked at SCEA since 1995 and

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6500-622: The U.S., five in the United Kingdom, six in Continental Europe , and eight elsewhere. The majority of these companies and studios are now defunct , with some having been merged into other entities. Of the six companies which EA purchased a stake in, two remaining companies are based in the U.S., while three other U.S. companies are defunct. After acquiring a 19.9% stake in France-based Ubisoft in 2004, EA sold

6625-607: The acquisition of Firesprite , a Liverpool-based developer with over 250 employees. The studio has multiple projects in development, with the projects focusing on genres outside the core offerings of PlayStation Studios. On September 29, 2021, Firesprite announced that it had acquired Fabrik Games, bringing the studio's headcount to 265. On September 30, 2021, Sony Interactive Entertainment announced that Bluepoint Games had joined PlayStation Studios, with Bluepoint working on original content instead of remaking an older game. On November 4, 2021, Sony Interactive Entertainment acquired

6750-638: The acquisition of a minority stake in Discord , which would be integrated into the PlayStation Network by early 2022. On June 29, 2021, Sony Interactive Entertainment announced the acquisition of Housemarque . On July 1, 2021, Sony Interactive Entertainment announced the acquisition of Nixxes Software . Jim Ryan said later that month that they plan to work with Nixxes to release more of their PlayStation games to personal computers. On September 8, 2021, Sony Interactive Entertainment announced

6875-516: The cancellation of a first-person shooter set in the Star Wars universe, and that the company would be moving away from licensed IP in favor of EA-owned franchises. In July 2024, actor labor union Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), which also has numerous video game voice actors as members, would initiate a labor strike against a number of video publisher, including EA, over concerns about lack of A.I. protections not only video game actors, but also

7000-531: The company in 1995 and was appointed as chairman of SCEE in 2003, and then president in 2005. His role of president and CEO of SCEE would be taken over by Andrew House, who joined Sony Corporation in 1990. The PSP Go was released on October 1, 2009, for North America and Europe, and on November 1, 2009, for Japan. On April 1, 2010, SCEI was restructured to bring together Sony's mobile electronics and personal computers divisions. The main Japanese division of SCEI

7125-508: The company leveraged to leapfrog its early competitors. Promoting its developers was a trademark of EA's early days. Games were sold in square packages modeled after album covers (such as those for 1983's M.U.L.E. and Pinball Construction Set ). Hawkins thought the packaging would both save costs and convey an artistic feeling. EA routinely referred to their developers as "artists" and gave them photo credits in their games and full-page magazine ads. Their first such ad, accompanied by

7250-556: The company said that current CFO and COO Blake Jorgensen would be stepping down by mid-2022. The company's COO role was taken over by Chief Studios Officer Laura Miele , while a search for a new CFO was launched. Longtime Microsoft executive Chris Suh was later appointed as CFO in March 2022. Industry reports around May 2022 asserted that EA had been looking to be acquired by larger media firms, including Disney, Apple, and Comcast / NBCUniversal . These reports said that EA had been nearing

7375-481: The company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die! The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991. Into

7500-617: The company with a personal investment of an estimated US$ 200,000 on May 27, 1982. For more than seven months, Hawkins refined his Electronic Arts business plan . With aid from his first employee (with whom he worked in marketing at Apple), Rich Melmon, the original plan was written, mostly by Hawkins, on an Apple II in Sequoia Capital's office in August 1982. During that time, Hawkins also employed two of his former staff from Apple, Dave Evans and Pat Marriott, as producers , and

7625-567: The company would start investing more on smaller titles such as Unravel so as to broaden the company's portfolio. On December 10, 2015, EA announced a new division called Competitive Gaming Division, which focuses on creating competitive game experience and organizing ESports events. It was once headed by Peter Moore . In May 2016, Electronic Arts announced that they had formed a new internal division called Frostbite Labs. The new department specializes in creating new projects for virtual reality platforms, and "virtual humans". The new department

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7750-457: The company's Strategic Growth group. On February 6, 2019, Electronic Arts' stock value was hit by a decline of 13.3%, the worst decline since Halloween 2008. This was largely due to the marketing of their anticipated title Battlefield V , which was released after the holiday season of October 2018. Stocks were already declining since late August, when EA announced that Battlefield V ' s release would be delayed until November. Upon release,

7875-433: The company's chief marketing officer. On August 23, EA announced it was eliminating 50 roles at BioWare , or 20% of its workforce. A group of former employees later sued EA, seeking better severance following their layoffs. In December 2023, EA laid off an unknown number of Codemasters employees. In February 2024, EA announced that it would lay off 670 employees, or 5% of its global workforce. The cuts came with

8000-456: The company, specifically those divisions led by EA Labels president Frank Gibeau, COO Peter Moore, and CTO Rajat Taneja, and EVP of digital Kristian Segerstrale." On March 18, 2013, John Riccitiello announced that he would be stepping down as CEO and a member of the Board of Directors on March 30, 2013. Larry Probst was also appointed executive chairman on the same day. Andrew Wilson was named as

8125-499: The company. In June 2011, EA launched Origin , an online service to sell downloadable games for personal computers directly to consumers. Around this time, Valve , which runs Steam in direct competition with Origin, announced changes to storefront policy disallowing games that used in-game purchases that were not tied to Steam's purchasing process, and removed several of EA's games, including Crysis 2 , Dragon Age II , and Alice: Madness Returns in 2012. Although it released

8250-525: The company. CEO Andrew Wilson announced a realignment of the company into two organizations – EA Sports and EA Entertainment – both of which would report directly to him, having Laura Miele, previously Chief Studios Officer and COO, as the president of EA Entertainment, and Cam Weber, formerly EVP and group General Manager of EA Sports as president of EA Sports. Vince Zampella , Samantha Ryan, and Jeff Karp continued on EA Entertainment, leading and overseeing specific studios under EA Entertainment. Also announced in

8375-526: The costs of these elements in anticipation of the game's full November 2017 launch, but they were reportedly told by Disney to disable all microtransactions until they could come up with a fairer monetization scheme. By March 2018, EA had developed a fairer system that eliminated the pay to win elements and drastically reduced costs for unlocking characters. The controversy over Battlefront II 's loot boxes led to an 8.5% drop in stock value in one month—about $ 3.1 billion and impacted EA's financial results for

8500-500: The creative and strategic direction of development and production of all computer entertainment software by all SCEI-owned studios—all software is produced exclusively for the PS family of consoles. Shuhei Yoshida was named as president of Worldwide Studios on May 16, 2008, replacing Kazuo Hirai , who was serving interim after Harrison left the company in early 2008. On December 8, 2005, video game developer Guerrilla Games , developers of

8625-525: The data to public forums and threatening to release more if their demands were not met. EA acquired mobile game developer Playdemic Studios in Manchester, England from Warner Bros. Interactive Entertainment in June 2021 for $ 1.4 billion , following the merger of Discovery, Inc. with WarnerMedia . As of June 2021, the acquisition was expected to complete by 2022. In their SEC filings in September 2021,

8750-527: The deal did not include those properties, so Cut the Rope became published by ZeptoLab , and Angry Birds became published by Rovio Entertainment . On May 4, 2011, EA reported $ 3.8 billion in revenues for the fiscal year ending March 2011, and on January 13, 2012, EA announced that it had exceeded $ 1 billion in digital revenue during the previous calendar year. In a note to employees, EA CEO John Riccitiello called this "an incredibly important milestone" for

8875-642: The departure of Kathy Vrabeck, who was given the position as former president of the EA Casual Division in May 2007. EA made this statement about the merger: "We've learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With the retirement and departure of Kathy Vrabeck, EA is reorganizing to integrate casual games—development and marketing—into other divisions of our business. We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be

9000-817: The end of March with each partner buying the other's shares. Electronic Arts Square was renamed as Electronic Arts K.K. and began self-publishing EA's titles in Japan from then on while Square Electronic Arts was folded under Square Enix's North American operations. In 2004, EA made a multimillion-dollar donation to fund the development of game production curriculum at the University of Southern California's Interactive Media Division . On February 1, 2006, Electronic Arts announced that it would cut worldwide staff by 5 percent. On June 20, 2006, EA purchased Mythic Entertainment , who are finished making Warhammer Online . After Sega's ESPN NFL 2K5 successfully grabbed market share away from EA's dominant Madden NFL series during

9125-416: The end of its financial quarter ending March 31, 2019, Wilson announced they were cutting about 350 jobs, or about 4% of its workforce, primarily from their marketing, publishing, and operations divisions. Wilson stated the layoffs were necessary to "address our challenges and prepare for the opportunities ahead". EA announced in October 2019 that it would be returning to release games on Steam, starting with

9250-419: The film company United Artists , Steve Hayes opposed, saying, "We're not the artists, they [the developers] are..." This statement from Hayes immediately tilted sentiment towards Electronic Arts and the name was unanimously endorsed and adopted later in 1982. He recruited his original employees from Apple, Atari, Xerox PARC, and VisiCorp, and got Steve Wozniak to agree to sit on the board of directors. Hawkins

9375-420: The following quarters. Furthermore, the visibility of this controversy led to debate at government levels around the world to determine if loot boxes were a form of gambling and if they should be regulated. In January 2018, EA announced eMLS, a new competitive league for EA Sports' FIFA 18 through its Competitive Gaming Division (CGD) and MLS . That same month, EA teamed up with ESPN and Disney XD in

9500-417: The following year, which disrupted the direction the label had been aiming to go. Sony Interactive Entertainment Sony Interactive Entertainment LLC ( SIE ) is an American video game and digital entertainment company that is a major subsidiary of Sony Group Corporation . It primarily operates the PlayStation brand of video game consoles and products. It is also the world's largest company in

9625-577: The former SCE, SIE is headquartered in San Mateo, California, and oversees the entire PlayStation brand, regional subsidiaries, and content business. SIE's Japanese branch, Sony Interactive Entertainment Inc, was established as a direct subsidiary of Sony Corporation. On March 24, 2016, Sony announced the establishment of ForwardWorks, a new studio dedicated to producing "full-fledged" games based on Sony intellectual properties for mobile platforms such as smartphones; it would later develop Disgaea RPG and

9750-493: The game was met with a mixed reception, and EA sold one million fewer copies than their expected figure of 7.3 million. Also attributed to the stock plunge was the game's lack of the game mode Battle Royale , popularized by PlayerUnknown's Battlegrounds and then Fortnite . Stocks then surged 9.6% with the surprise release of Apex Legends , which garnered 25 million players in just one week, smashing Fortnite ' s record of 10 million players in two weeks. In advance of

9875-408: The game's full content. Supporters of online passes and publishers using them argue that requiring buyers of used games to pay extra for access to online content and services is a more fair system for paying the costs required to maintain online resources. Opponents contend that adoption of online pass systems may lead to removing more essential functionality from used games and possibly even preventing

10000-594: The game's launch, such as The Stone Prisoner DLC and the Blood Dragon armor set for Dragon Age Origins , the House of Valor quest for Kingdoms of Amalur: Reckoning , and a package of 20 additional songs for Rock Band 2 . Alongside downloadable content, online passes add an additional revenue stream which can be used to make up for profits lost through second-hand sales, and encourage players to buy games new at retail so they do not have to pay extra to access

10125-587: The headquarters of the company moved from Minami-Aoyama to the Sony City (Sony Corporation's headquarters) in Kōnan, Minato, Tokyo . On April 20, 2011, SCEI was the victim of an attack on its PlayStation Network system, which also affected its online division, Sony Online Entertainment . On August 1, 2011, video game developer Sucker Punch Productions , developers of the Sly Cooper and Infamous series,

10250-439: The ideas of treating software as an art form and calling the developers "software artists". Hence, the latest version of the business plan suggested the name "SoftArt". Hawkins and Melmon knew the founders of Software Arts , the creators of VisiCalc , and thought their permission should be obtained. Dan Bricklin did not want the name used because it sounded too similar (perhaps " confusingly similar ") to Software Arts ; however,

10375-667: The intellectual property of the cloud gaming service OnLive , and that its services would cease by the end of the month. The beta version of Sony's first-ever cloud-based television service, PlayStation Vue (PSVue), was launched in the U.S. in November 2014. It was only offered on an invite-only basis for PS3 and PS4 users, prior to its official launch in early 2015. Sony signed deals with major networks, including CBS, Discovery, Fox, and Viacom, so that users can view live streaming video, as well as catch up and on-demand content, from more than 75 channels, such as Comedy Central and Nickelodeon. Although pricing and release dates for other regions

10500-403: The main publishing side of the company rebranding to EA Games. The EA Sports brand was retained for major sports titles, the new EA Sports Big label would be used for casual sports titles with an arcade twist, and the full Electronic Arts name would be used for co-published and distributed titles. EA began to move toward direct distribution of digital games and services with the acquisition of

10625-672: The most famous piece of software available for Amiga platform. In addition, EA's Jerry Morrison conceived the idea of a file format that could store images, animations, sounds, and documents simultaneously, and would be compatible with third-party software. He wrote and released to the public the Interchange File Format , which soon became an Amiga standard. Other Amiga programs released by EA included Deluxe Music Construction Set , Instant Music and Deluxe Paint Animation . Some of them, most notably Deluxe Paint , were ported to other platforms. For Macintosh EA released

10750-475: The name concept was liked by all the attendees. Hawkins had also recently read a bestselling book about the film studio United Artists and liked the reputation that the company had created. Hawkins said everyone had a vote, but they would lose it if they went to sleep. Hawkins liked the word "electronic", and various employees had considered the phrases "Electronic Artists" and "Electronic Arts". When Gordon and others pushed for "Electronic Artists", in tribute to

10875-1175: The new CEO of EA by September 2013. In April 2013, EA announced a reorganization which was to include dismissal of 10% of their workforce, consolidation of marketing functions which were distributed among the five label organizations, and subsumption of Origin operational leadership under the President of Labels. EA acquired the lucrative exclusive license to develop games within the Star Wars universe from Disney in May 2013, shortly after Disney's closure of its internal LucasArts game development in 2013. EA secured its license from 2013 through 2023, and began to assign new Star Wars projects across several of its internal studios, including BioWare , DICE , Visceral Games , Motive Studios , Capital Games and external developer Respawn Entertainment . In April 2015, EA announced that it would be shutting down various free-to-play games in July of that year, including Battlefield Heroes , Battlefield Play4Free , Need for Speed: World , and FIFA World . The reorganization and revised marketing strategy lead to

11000-536: The new entity would be headquartered in the United States . Sony Computer Entertainment, Inc. (SCEI) was jointly established by Sony and its subsidiary Sony Music Entertainment Japan in 1993 to handle the company's ventures into the video game industry . The original PlayStation console was released on December 3, 1994, in Japan. The company's North American operations, Sony Computer Entertainment of America (SCEA), were originally established in May 1995 as

11125-477: The new entity. By fall 2012, both Muzyka and Zeschuk had chosen to depart the merged entity in a joint retirement announcement. On November 9, 2009, EA announced layoffs of 1,500 employees, representing 17% of its workforce, across a number of studios including EA Tiburon, Visceral Games , Mythic and EA Black Box . Also affected were "projects and support activities" that, according to Chief Financial Officer Eric Brown "don't make economic sense", resulting in

11250-586: The online pass requirements from existing titles. On November 1, 2013, Ubisoft followed suit by discontinuing its Uplay Passport system for future titles, and making the pass for its recently released Assassin’s Creed IV: Black Flag available at no charge. A Ubisoft spokesperson stated that the system was "no longer the best approach for ensuring that all our customers have the best possible experience with all facets of our games", noting that Black Flag ' s single-player campaign contained passive online features that would be otherwise unavailable without activating

11375-558: The pass. Sony specifically forbids the use of online passes by developers on PlayStation 4 titles; as users must have a PlayStation Plus subscription to use online multiplayer on most PS4 games, Sony did not want publishers to add additional DRM designed to charge users further. A similar system has been recently used by textbook publishers, by requiring the use of an online pass to offer supplemental content; including an online message board, an assignment system where homework may be assigned or handed in, or even an e-book version of

11500-587: The popular online gaming site Pogo.com in 2001. In 2009, EA acquired the London-based social gaming startup Playfish . In December 1997, Electronic Arts ended their Japanese publishing joint-venture with Victor Entertainment , entitled Electronic Arts Victor , and purchased out Victor's 35% stake in the venture. On May 1, 1998, Electronic Arts announced the formation of two joint-ventures with Square . The first; Electronic Arts Square K.K., would publish Electronic Arts' titles in Japan and also developed

11625-522: The release date of the PlayStation 4 (PS4) console. On that date, SCEI introduced the CUH-1000A series system, and announced the launch date as November 15, 2013, for North American markets and November 29, 2013, for European, Australasian and Central and South American markets. Following a January 2014 announcement by the Chinese government that the country's 14-year game console ban would be lifted,

11750-497: The reorganization was to empower the labels to operate more autonomously, streamline decision-making, increase creativity and quality, and get games into the market faster. This reorganization came after years of consolidation and acquisition by EA of smaller studios, which some in the industry blamed for a decrease in quality of EA titles. In 2008, at the DICE Summit, Riccitiello called the earlier approach of "buy and assimilate"

11875-491: The reports, such a restructuring would have placed Sony Pictures under Sony Interactive's CEO, Andrew House, though House would not have taken over day-to-day operations of the film studio. According to one report, Sony was set to make a final decision on the possibility of the merger of the TV, film, and gaming businesses by the end of its fiscal year in March of the following year (2017). However, judging by Sony's activity in 2017,

12000-444: The resale of video games. 38 Studios founder Curt Schilling justified the use of an online pass to unlock the seven-part bonus quest "House of Valor" on the single-player RPG Kingdoms of Amalur: Reckoning (which was published by EA) as "day one DLC" intended as an incentive for early adopters. However, the decision still provoked discussion on the appropriateness of the model. Among the first video games to require an online pass

12125-427: The rumored merger never materialized. On January 8, 2019, Sony announced that the company had entered into a definitive agreement for Sony Interactive Entertainment to acquire Audiokinetic . On March 20, 2019, Sony Interactive Entertainment launched the educational video game platform toio in Japan. On May 20, 2019, Sony Interactive Entertainment announced that the company had launched PlayStation Productions ,

12250-447: The same day, CFO Chris Suh and chief experience officer Chris Bruzzo would be leaving the company at the end of the month, with the first leaving for another company while the other going to retire. In place of Suh as CFO came Stuart Canfield, a 20-year veteran of the company who had most recently been serving as SVP of enterprise finance and investor relations, while the company's new chief experiences officer became David Tinson, previously

12375-414: The second PS console, the PlayStation 2 was released in Japan on March 4, 2000, and the U.S. on October 26, 2000. On July 1, 2002, chairman of SCEI, Shigeo Maruyama , was replaced by Tamotsu Iba as chairman. Jack Tretton and Phil Harrison were also promoted to senior vice presidents of SCE. The PlayStation Portable (PSP) was SCEI's first foray into the small handheld console market. Its development

12500-618: The service would always be connected, free, and include multiplayer support. The launch date for the PS3 was announced by Hirai at the pre-E3 conference held at the Sony Pictures Studios in Culver City, California , on May 8, 2006. The PS3 was released in Japan on November 11, 2006, and the U.S. date was November 17, 2006. The PSN was also launched in November 2006. On November 30, 2006, president of SCEI, Ken Kutaragi ,

12625-473: The shutdown of popular communities such as Battlefield News and the EA Community Team. These layoffs also led to the complete shutdown of Pandemic Studios . In October 2010, EA announced the acquisition of England-based iPhone and iPad games publisher Chillingo for US$ 20 million in cash. Chillingo published the popular Angry Birds for iOS and Cut the Rope for all platforms, but

12750-440: The slogan "We see farther," was the first video game advertisement to feature software designers. EA shared lavish profits with their developers, which added to their industry appeal. The Amiga will revolutionize the home computer industry. It's the first home machine that has everything you want and need for all the major uses of a home computer, including entertainment, education and productivity. The software we're developing for

12875-409: The subscription price or services offered as part of a streamlining effort. In December 2020, EA placed a bid to buy Codemasters , a British developer of racing games, in a deal worth $ 1.2 billion, outbidding an earlier offer placed by Take-Two Interactive . The acquisition, agreed to by Codemasters, was completed by February 18, 2021, with all shares of Codemasters transferred to Codex Games Limited,

13000-576: The time. Another significant Amiga release (also initially available for Atari ST, later converted for other platforms) was Populous (1989) developed by Bullfrog Productions . It was a pioneering title in the genre that was later called " god games ". In 1990, Electronic Arts began producing console games for the Nintendo Entertainment System , after previously licensing its computer games to other console-game publishers. In 1991, Trip Hawkins stepped down as EA's CEO and

13125-538: The title. It is similarly intended to discourage the second-hand re-sale or sharing of these textbooks by only allowing their online functionality to be utilized by a single student; requiring others to buy their own copy of the book or obtain an access code individually. Electronic Arts Electronic Arts Inc. ( EA ) is an American video game company headquartered in Redwood City, California . Founded in May 1982 by former Apple employee Trip Hawkins ,

13250-445: The use of A.I to replicate an actor’s voice, or create a digital replica of their likeness. Since 1983 and the 1987 release of its Skate or Die! , Electronic Arts has respectively published and developed games, bundles, as well as a handful of earlier productivity software. As of April 2021, Electronic Arts' largest acquisition is the purchase of Glu Mobile , for $ 2.4 billion. Of the 39 companies acquired by EA, 20 are based in

13375-434: The user in order to access the multiplayer and online modes of a particular game. If a player does not have an unused online pass (such as when buying a used game), the player can either purchase access via their console or can access a limited trial of the game's online content. In some cases, a game may similarly come with a code that can be redeemed for free downloadable content and other items released upon or shortly after

13500-426: The work of Robert Ludlum into video gaming. As of early May 2009, the subsidiary studio EA Redwood Shores was known as Visceral Games. On June 24, 2009, EA announced it would merge two of its development studios, BioWare and Mythic into one single role-playing video game and MMO development powerhouse. The move placed Mythic under control of BioWare as Ray Muzyka and Greg Zeschuk went in direct control of

13625-676: Was SOCOM U.S. Navy SEALs: Fireteam Bravo 3 for the PlayStation Portable , which required the use of a one-time voucher included in retail copies of the game to access multiplayer modes, charging $ 20 for replacements. However, in this case, Sony Computer Entertainment stated that this requirement was intended to combat piracy . In late 2009, EA began implementing online passes in its games as part of an initiative known as "Project Ten Dollar"; Mass Effect 2 used an online pass to allow access to bonus content through its "Cerberus Network" system, while Dragon Age Origins came with

13750-458: Was a founding member of the company's executive team. He was involved in the launch of all PlayStation platforms in North America, including the original PlayStation, PS2, PSP, PS3, PSN, PS Vita, and PS4. Tretton was replaced by Shawn Layden , who was the vice-president and chief operating officer (COO) of Sony Network Entertainment International, effective April 1, 2014. On April 2, 2015, it was announced that Sony Computer Entertainment had acquired

13875-513: Was also acquired. In January 2012, BigBig Studios was closed and Cambridge Studio—renamed Guerrilla Cambridge —becoming a sister studio of Guerrilla Games. In March 2012, Zipper Interactive , developers of the SOCOM series, MAG and Unit 13 , was closed. On June 25, 2012, Hirai retired as chairman of Sony Computer Entertainment; however, he remains on the board of directors. On July 2, 2012, Sony Computer Entertainment acquired Gaikai ,

14000-670: Was appointed as chairman of SCEI, while Hirai, then president of SCEA, was promoted to president of SCEI. On April 26, 2007, Ken Kutaragi resigned from his position as chairman of SCEI and group CEO, passing on his duties to the recently appointed president of SCE, Hirai. On September 20, 2007, video game developers Evolution Studios and Bigbig Studios , creators of the MotorStorm series , were acquired by Sony Computer Entertainment as part of Worldwide Studios. On April 15, 2009, David Reeves, president and CEO of SCE Europe, announced his forthcoming resignation from his post. He had joined

14125-775: Was concerned about the principally single-player game which would be difficult to monetize, as well as the slow pace of development. EA's original approach to the microtransactions in Star Wars Battlefront II sparked an industry-wide debate on the use of random-content loot boxes . While other games had used loot boxes, EA's original approach within Battlefront II from its early October 2017 launch included using such mechanics for pay to win gameplay elements, as well as locking various Star Wars characters behind expensive paywalls, leading several gaming journalists and players to complain. EA modified some of

14250-407: Was dedicated to publishing and distributing games developed by third-party developers. EA Partners began as EA Distribution, formed in 1997 and led by Tom Frisina, a former executive from Accolade and Three-Sixty who helped both companies find third-party developers as to provide publishing support for them. Frisina's early partners included Looking Glass Studios , MGM Interactive for the rights to

14375-451: Was determined to sell directly to buyers. Combined with the fact that Hawkins was pioneering new game brands, this made sales growth more challenging. Retailers wanted to buy known brands from existing distribution partners. Former CEO Larry Probst arrived as VP of Sales in late 1984 and helped expand the already successful company. This policy of dealing directly with retailers gave EA higher margins and better market awareness, key advantages

14500-551: Was first announced during SCE's E3 conference in 2003, and it was officially unveiled during their E3 conference on May 11, 2004. The system was released in Japan on December 12, 2004, in North America on March 24, 2005, and in Europe and Australia on September 1, 2005. On September 1, 2005, SCEI formed SCE Worldwide Studios , a single internal entity to oversee all wholly-owned development studios within SCEI. It became responsible for

14625-463: Was intended to appeal to the PC market. Electronic Arts was The 3DO Company's primary partner in sponsoring their console, showcasing on it their latest games. With a retail price of US$ 700 (equivalent to $ 1,476.43 in 2023) compared to its competitors' $ 100, the console lagged in sales, and with the 1995 arrival to North America of Sony's PlayStation , a cheaper and more powerful alternative, combined with

14750-551: Was intended to help bolster live service games for SIE. Sony Interactive Entertainment acquired Jade Raymond 's Haven Studios in March 2022 and incorporating it as part of PlayStation Studios, making the studio Sony's first development team in Canada. On July 18, 2022, Sony Interactive Entertainment and Repeat.gg announced that Sony Interactive Entertainment had acquired Repeat.gg. On August 29, 2022, Sony Interactive Entertainment announced that it had acquired Savage Game Studios,

14875-517: Was named CEO of Spectrum HoloByte three days later. He was replaced by Sony Electronics veteran Martin Homlish. This proved to be the beginning of a run of exceptional managerial turnover. The PS console was released in the United States on September 9, 1995. As part of a worldwide restructuring at the beginning of 1997, SCEA and Sony Computer Entertainment Europe (SCEE) were both re-established as wholly owned subsidiaries of SCEI. The launch of

15000-436: Was not publicized, Sony confirmed that PSVue will eventually be available on iPad , followed by other Sony and non-Sony devices. On January 26, 2016, Sony announced the reorganization and integration of Sony Computer Entertainment and Sony Entertainment Network International , establishing a new company called Sony Interactive Entertainment LLC (SIE) on April 1, 2016, under the umbrella of Sony Corporation of America . Unlike

15125-594: Was positioning for use in powering games on the upcoming PlayStation 5 to take advantage of its high speed internal storage solutions for in-game streaming . In March 2021, SIE announced that it and RTS acquired the assets and properties of the Evolution Championship Series as a joint venture. On April 13, 2021, Epic Games announced that it received an additional $ 200 million strategic investment from SIE's parent Sony Group Corporation. On May 3, 2021, Sony Interactive Entertainment announced

15250-561: Was retiring from the company. Current EA CEO Wilson took over as chairman. In June 2021, EA confirmed that they had suffered a data breach, with game and engine source code taken from their servers, including the source for the Frostbite Engine and FIFA 21 ; EA assured no player or user data had been obtained. Hackers that had taken the code had started selling it around on the dark web . The perpetuators of this breach began to extort EA for money in July, releasing small portions of

15375-407: Was succeeded by Larry Probst. Hawkins went on to found the now-defunct 3DO Company , but still remained EA's chair until July 1994. In October 1993, 3DO developed the 3DO Interactive Multiplayer , which at the time was the most powerful game console. Once a critic of game consoles, Hawkins had conceived a console that unlike its competitors would not require a first-party license to be marketed, and

15500-494: Was temporarily renamed "SNE Platform Inc." (SNEP) on April 1, 2010, and was split into two divisions that focused on different aspects: "Sony Computer Entertainment, Inc.", consisting of 1,300 employees who focused on the console business, and the network service business consisting of 60 to 70 employees. The network service business of SCEI was absorbed into Sony Corp's Network Products & Service Group (NPSG), which had already been headed by Hirai since April 2009. The original SCEI

15625-431: Was then dissolved after the restructuring. The North American and European branches of SCEI were affected by the restructuring, and remained as SCEA and SCEE. Hirai, by that time SCEI CEO and Sony Corporation EVP, led both departments. On March 2, 2010, video game developer Media Molecule , developers of the PlayStation 3 game LittleBigPlanet , was acquired by SCEI as part of Worldwide Studios. On August 23, 2010,

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