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68-457: YouTube Premium (formerly Music Key and YouTube Red ) is a subscription service offered by the American video platform YouTube . The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to

136-480: A "Music" section of the then-called Android Market during a presentation. A music service was officially announced at the following year's I/O conference on May 10, 2011, under the name "Music Beta". Initially, it was only available by invitation to residents of the United States, and had limited functionality; the service featured a no-cost "music locker" for storage of up to 20,000 songs, but no music store

204-589: A "shoestring budget", but he maintained that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set" such as story-telling and "showrunning". Prominent YouTube personality PewDiePie , who was involved in one of the planned originals for the service, explained that the service was meant to mitigate profit loss from the use of ad blocking . YouTube Red was officially unveiled on October 21, 2015. On May 18, 2016, YouTube Red and YouTube Music launched in Australia and New Zealand ,

272-593: A dedicated Google Play Music section of the Google Play website. On smartphones and tablets, music could be listened to through the Google Play Music mobile app for the Android and iOS operating systems, while podcasts were only supported on Android. Up to five smartphones could be used to access the library in Google Play Music, and up to ten devices total. Listening was limited to one device at

340-584: A detailed shutdown timeline starting in late August and ending with complete data deletion in December. By late August the Music Manager no longer supported uploading or downloading music. By September, Google Play Music was no longer available in New Zealand and South Africa, and by October, music streaming started shutting down for some users internationally on the web and the app. The music store

408-520: A label's videos from public access if they did not agree to the new terms. In a statement to the Financial Times in June 2014, Robert Kyncl confirmed that these measures were "to ensure that all content on the platform is governed by its new contractual terms". Stating that 90% of labels had reached deals, he went on to say that "while we wish that we had [a] 100% success rate, we understand that

476-440: A music-oriented subscription option (YouTube Music Premium) slotted below YouTube Premium at a US$ 9.99 pricing, competing primarily with Apple Music and Spotify . The rebranding also came amid internal concerns that the previous "YouTube Red" name could be confused with internet pornography website RedTube . By July 2019, YouTube Premium and YouTube Music Premium were available in approximately 60 countries and territories with

544-649: A paid subscription model is being favoured by more publishers who see it as a comparatively stable income stream. In the field of academic publishing , the subscription business model means that articles of a specific journal or conference proceedings are only available to subscribers. Subscriptions are typically sold to universities and other higher education institutions and research institutes , though some academic publishers also sell individual subscriptions or access to individual articles. In contrast with other media such as newspapers , subscription fees to academic publishers generally do not go towards supporting

612-440: A perpetual licensing model to a subscription model, known as " software as a service ". This move has significant implications for sales and customer support organizations. Over time, the need to close large deals decreases, resulting in lower sales costs. However, the size of the customer support organization increases so that the paying customers stay happy. Consumers may find subscriptions convenient if they believe they will buy

680-422: A predictable and constant revenue stream from subscribed individuals for the duration of the subscriber's agreement. Not only does this greatly reduce uncertainty and the riskiness of the enterprise, but it often provides payment in advance (as with magazines, and concert tickets), while allowing customers to become greatly attached to using the service and, therefore, more likely to extend by signing an agreement for

748-924: A product or service , or, in the case of performance-oriented organizations such as opera companies , tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances for a whole season. Thus, a one-time sale of a product can become a recurring sale and build brand loyalty . Industries that use this model include mail order book sales clubs and music sales clubs, private web mail providers, cable television , satellite television providers with pay television channels, providers with digital catalogs with downloadable music or eBooks, audiobooks, satellite radio , telephone companies , mobile network operators , internet providers, software publishers , websites (e.g., blogging websites), business solutions providers, financial firms, health clubs , lawn mowing and snowplowing services, pharmaceuticals , renting an apartment, property taxes, as well as

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816-404: A product regularly and might save money. The customer saves time for repeated delivery of the product or service. Subscriptions which exist to support clubs and organizations call their subscribers "members" and they are given access to a group with similar interests. Subscription pricing can make it easier to pay for expensive items since they can often be paid for over time and thus can make

884-576: A psychological phenomenon may occur when a customer renews a subscription, that may not occur during a one-time transaction: if the buyer is not satisfied with the service, he/she can leave the subscription to expire and find another seller. Because customers may only need or want some of the items received, this can lead to waste and an adverse effect on the environment, depending on the products. Greater volumes of production, greater energy and natural resource consumption , and subsequently greater disposal costs are incurred. Subscription models also create

952-472: A representative of ESPN's parent, The Walt Disney Company , stated that conflicts with third-party rights holders in regard to sports footage contained in ESPN's YouTube videos prevented them from being offered under the new terms. A limited number of older videos remain on ESPN's main channel. Similarly, a large amount of content licensed by Japanese record labels became unavailable in regions where YouTube Red

1020-695: A result, users subscribed to Google Play Music in the United States, Australia, New Zealand and Mexico are now given access to YouTube Premium—which includes YouTube Music Premium. Users outside of those four countries are still required to pay the regular YouTube Premium price to access Premium features, but are given free access to YouTube Music Premium. In June 2018, Google announced plans to shut down Play Music and offer subscribers to migrate to YouTube Music. Since May 2020, users are able to move their music collections, personal taste preferences and playlists to YouTube Music and their podcast history, subscriptions to Google Podcasts. In August 2020, Google announced

1088-428: A single purchase. In addition, subscription models increase the possibility of vendor lock-in , which can have fatally business-critical implications for a customer if its business depends on the availability of software: For example, without an online connection to a licensing server to verify the licensing status every once in a while, a software under a subscription-model would typically stop functioning or fall back to

1156-512: A subscription price difference. On April 20, 2020, support was added for Unified Payments Interface for subscribers in India . In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of € 6.99. It contained only the ad-free viewing benefit. YouTube discontinued

1224-670: A time. In April 2017, reports surfaced that the default music player on the then-new Samsung Galaxy S8 would be Google Play Music, continuing a trend that started with the S7 in 2016. However, for the S8, Samsung partnered with Google to incorporate additional exclusive features into the app, including the ability to upload up to 100,000 tracks, an increase from the 50,000 tracks users are normally allowed to upload. Google also stated that it would develop other "special features in Google Play Music just for Samsung customers". In June, Google Play Music on

1292-471: A total availability in 119 markets. Following the Russian invasion of Ukraine , Google indefinitely suspended all of its all payment and subscription-based services in the country, including YouTube Premium. Subscription business model Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to

1360-672: A two-download limit per track via the web, or unlimited downloads via the Music Manager app. According to a February 2012 report from CNET , Google executives were displeased with Google Music's adoption rate and revenues in its first three months. In March 2012, the company rebranded the Android Market and its digital content services as " Google Play "; the music service was renamed "Google Play Music". Google announced in October 2012 that they had signed deals with Warner Music Group that would bring "their full music catalog" to

1428-489: A web-based desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and use of Google artificial intelligence technology to search songs based on lyrics and descriptions. YouTube Music was provided to Google Play Music users as part of the YouTube Premium offering. In June 2018, Google announced that YouTube Red would be replaced by YouTube Premium along with YouTube Music. As

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1496-587: Is available. It was believed that the ability to download videos for offline viewing in YouTube Red was a subject of hesitation for Japanese media companies due to the need to monitor when, where, and how content is being used in accordance with Japanese copyright laws , hence their content was blocked under the new requirements. As of March 2024, YouTube Premium is available in most of the Americas, Europe and Oceania, as well as parts of Africa and Asia, with

1564-650: Is currently only available in Australia, Belgium, Brazil, Canada, Chile, the Czech Republic, France, Germany, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Russia, South Africa, Spain, Ukraine, the United Kingdom, and the United States. In April 2016, Google announced that podcasts would be coming to Google Play Music. Its first original podcast series, "City Soundtracks",

1632-433: Is important to have full access even to old files for decades). Also, consumers may find repeated payments to be onerous. Subscription models often require or allow the business to gather substantial amounts of information from the customer (such as magazine mailing lists), and this raises issues of privacy . A subscription model may benefit the software buyer if it forces the supplier to improve its product. Accordingly,

1700-425: Is limited to paying subscribers. In addition to the freemium model, other subscription pricing variations are gaining traction. For instance, the tiered pricing model is frequently used in software as a service (SaaS) platforms, offering customers different access levels and features based on their subscription tier. This model is particularly effective for tailoring services to customer requirements. Another approach

1768-461: Is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience". The Financial Times later reported that YouTube had reached an aggregate deal with Merlin Network —a trade group representing over 20,000 independent labels, for their inclusion in the service. However, YouTube itself has not confirmed the deal. Following

1836-494: Is the usage-based pricing model, which calculates charges based on the extent of service or product utilization by the customer. This model is becoming increasingly prevalent, especially in services where customer usage varies significantly. There are different categories of subscriptions: In publishing, the subscription model typically involves a paywall , paysite , or other "toll-access" system (named in opposition to open access ). As revenues from digital advertising diminish,

1904-540: The Google+ social network, "Artist Hub" pages for musicians to self-publish music, and song purchasing reflected on T-Mobile phone bills. At launch, Google had partnerships with three major labels – Universal Music Group , EMI , and Sony Music Entertainment – along with other, smaller labels, although no agreement had been reached with Warner Music Group ; in total, 13 million tracks were covered by these deals, 8 million of which were available for purchase on

1972-518: The All Access catalog with their own library of songs. Google Play Music was one of the first four apps compatible with Google's Chromecast digital media player that launched in July 2013. In October 2014, a new "Listen Now" feature was introduced, providing contextual and curated recommendations and playlists. The feature was adapted from technology by Songza , which Google acquired earlier in

2040-565: The Google Play Music catalog and in YouTube Music Premium catalog and in several territories in YouTube Premium catalog. Also, users could purchase additional tracks from the music store section of Google Play. Google Play Music mobile apps also supported offline playback of tracks stored on the device. Google Play Music offered all users storage of up to 50,000 files for free. Users could listen to songs through

2108-477: The Premium Lite plan in October 2023. In September 2022, YouTube tested paywalling 4K resolution streaming of any YouTube video behind YouTube Premium. Amid criticism, this pilot ended in mid-October 2022. In April 2023, YouTube began to pilot a variant of this concept under which some videos offer an enhanced bitrate 1080p option. As of July 2022, in the United States the price of individual accounts on

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2176-509: The S8 was updated to exclusively feature "New Release Radio", a daily, personalized playlist of new music releases. In July, the playlist was made available to all users, with Google noting in a press release that the exclusivity on Samsung devices was part of an "early access program" for testing and feedback purposes. Google first hinted at releasing a cloud media player during their 2010 Google I/O developer conference, when Google's then-Senior Vice President of Social Vic Gundotra showed

2244-581: The US and Canada. With a paid subscription to Google Play Music, users received access to on-demand streaming of 40 million songs and offline music playback on the mobile apps, with no advertisements during listening and no limit on the number of track skips. A one-time 30-day free trial for a subscription to Google Play Music was offered for new users. Paid subscribers also received access to YouTube Premium (including YouTube Music) in eligible countries. On computers, music and podcasts could be listened to from

2312-610: The ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers. YouTube also sought to compete against sites such as Netflix , Amazon Prime Video and Hulu by offering original content (YouTube Originals) as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers. Robert Kyncl acknowledged that many of YouTube's prominent personalities had built their followings and created content while operating on

2380-460: The analyst knows who is an active customer and who recently churned. Additional benefits include a higher average customer lifetime value (ACLV) than that of nonrecurring business models, greater customer inertia and a more committed customer base as it transitions from purchase to opt-out decisions, and more potential for upselling and cross-selling other products or services. Some software companies such as Adobe and Autodesk have moved from

2448-414: The background, and in picture-in-picture mode on Android Oreo and newer. YouTube Premium also offers original content that is exclusive to subscribers, which is created and published by YouTube's largest creators. YouTube Premium offers original films and series produced in collaboration with professional studios and YouTube personalities , under the banner YouTube Originals . For multi-episode series,

2516-673: The benefits also extend out to YouTube Kids . Adamya Sharma of Android Authority argued that the service is only worth it for avid YouTube viewers and that a YouTube Premium subscription would not be worth it if the user did not use all of its features. Additionally, Sharma strongly criticized the manner in which YouTube nagged its viewers to subscribe to Premium and claimed that its attempts have driven users to competitor TikTok . Some have additionally noted that YouTube Premium's paid features can easily also be replicated with free online tools, particularly with YouTube video downloader tools replacing Premium's downloading feature and Adblock removing

2584-492: The creation of the content: the scientific articles are written by scientists and reviewed by other scientists as part of their work duties. The publisher does not pay the paper authors and reviewers. In this light, the subscription model has been called undesirable by proponents of the open access movement. Academic publications that use the subscription model are called "closed-access" in opposition to their open-access counterparts. Businesses benefit because they are assured

2652-524: The first countries to gain access to the service outside the United States. On August 3, 2016, YouTube Red support was added to the YouTube Kids app. On December 6, 2016, YouTube Red expanded to South Korea . On June 18, 2018, YouTube rebranded the service as YouTube Premium. The price of the service also changed from US$ 9.99 to US$ 11.99 per month for new subscribers. The existing pricing, as well as bundling of YouTube Premium with Google Play Music ,

2720-479: The first episode of a YouTube Originals series is available free. In selected countries where the service is not yet available, individual episodes can also be purchased through YouTube or Google TV . Access to YouTube Originals is also included in YouTube's separate streaming television service YouTube TV , but a YouTube Premium subscription is still required for the service's other benefits. In November 2018, it

2788-426: The functionality of a freemium version, thereby making it impossible (to continue) to use the software in remote places or particularly secure environments without internet access, after the vendor has stopped supporting the version or software, or even has gone out of business leaving the customer without a chance to renew the subscription and access his data or designs maintained with the software (in some businesses it

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2856-485: The latter's own "All Access" service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube , as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including

2924-494: The launch date. To promote the launch, several artists released free songs and exclusive albums through the store; The Rolling Stones debuted the live recording Brussels Affair (Live 1973) , and Pearl Jam released a live concert recorded in Toronto as 9.11.2011 Toronto, Canada . In January 2012, a feature was added to Google Music that allows users to download 320 kbit/s MP3 copies of any file in their library, with

2992-477: The mobile apps for offline playback, and on computers through the Music Manager app. Standard users located in the United States, Canada, and India could also listen to curated radio stations, supported by video and banner advertisements . Stations were based on "an activity, your mood, or your favorite popular music". Up to six songs per hour could be skipped when listening to curated radio. Podcasts were also available for free to listen to for standard users in

3060-505: The music streaming service, YouTube Music , along with other benefits. It has over 100 million subscribers. The service was originally launched on November 14, 2014, as Music Key, offering advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. The service was then revised and relaunched as YouTube Red on October 21, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music. YouTube announced

3128-504: The need to pay to remove ads. In February 2024, the YouTube Premium service passed 100 million subscribers. In May 2014, prior to the official unveiling of the Music Key service, the independent music trade organization Worldwide Independent Network alleged that YouTube was using non-negotiable contracts with independent labels that were "undervalued" in comparison to other streaming services, and stated that YouTube threatened to block

3196-544: The next period close to when the current agreement expires. In an integrated software solution, for example, the subscription pricing structure is designed so that the revenue stream from the recurring subscriptions is considerably more significant than the revenue from simple one-time purchases. Some subscription schemes (like magazines) also increase sales by not allowing subscribers to accept or reject any specific issue. This reduces customer acquisition costs and allows personalized marketing or database marketing . However,

3264-417: The opposite effect. This can be illustrated by subscribing to a service for mowing lawns. The effective use of a single mower increases when mowing for a collection of homes; instead of every family owning a lawnmower that is not used as much as the service-providing mower, the use of resources for producing lawnmowers, therefore, decreases while lawns stay cut. Google Play Music Google Play Music

3332-492: The premium service is worth it for consumers, saying that in addition to including a music streaming service, the lack of ads and the ability to download videos and having videos played in the background is useful for consumers. YouTube releasing experimental features as well to subscribers was a benefit to Nield, which as of writing included the rollout of pinch to zoom in videos. Ashley Maready of The Motley Fool concurred with Nield in her review, while additionally noting that

3400-425: The product seem more affordable. On the other hand, most newspaper and magazine-type subscriptions are paid upfront, which may prevent some customers from subscribing. Fixed prices may be an advantage for consumers who frequently use those services. However, it could disadvantage a customer who plans to use the service frequently but later does not. The commitment to paying for a package may have been more expensive than

3468-512: The rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis. The service was first unveiled in November 2014 as Music Key, serving as a collaboration between YouTube and Google Play Music , and meant to succeed

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3536-1068: The same countries as Standard accounts. Availability of music was introduced in the United Kingdom, France, Germany, Italy, and Spain in October 2012, Czech Republic, Finland, Hungary, Liechtenstein, Netherlands, Russia, and Switzerland in September 2013, Mexico in October 2013, Germany in December 2013, Greece, Norway, Sweden, and Slovakia in March 2014, Canada, Poland and Denmark in May 2014, Bolivia, Chile, Colombia, Costa Rica, Peru, and Ukraine in July 2014, Dominican Republic, Ecuador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, El Salvador, and Venezuela in August 2014, Brazil and Uruguay in September 2014, 13 new countries in November 2014, Brazil in November 2014, Argentina in June 2015, Japan in September 2015, South Africa and Serbia in December 2015, and India in September 2016, where only purchasing of music

3604-405: The service was increased to $ 13.99 per month ($ 18.99 if purchased via Apple App Store) A YouTube Premium subscription allows users to watch videos on YouTube without advertisements across the website and its mobile apps , including the dedicated YouTube Music and YouTube Kids apps and services. Through the apps, users can also save videos to their device for offline viewing, play their audio in

3672-759: The service's web player and mobile apps . The service scanned the user's collection and matched the files to tracks in Google's catalog, which could then be streamed or downloaded in up to 320 kbit/s quality. Any files that were not matched were uploaded to Google's servers for streaming or re-download. Songs purchased through the Google Play Store did not count against the 50,000-song upload limit. Supported file formats for upload included: MP3 , AAC , WMA , FLAC , Ogg , or ALAC . Non-MP3 uploads would be converted to MP3. Files could be up to 300  MB after conversion. Songs could be downloaded on

3740-536: The service. At the Google I/O developer conference in May 2013, Google announced that Google Play Music would be expanded to include a paid on-demand music streaming service called "All Access", allowing users to stream any song in the Google Play catalog. It debuted immediately in the United States for $ 9.99 per month ($ 7.99 per month if the users signed up before June 30). The service allows users to combine

3808-496: The sharing of music recommendations, and access to YouTube's music videos from within the Play Music app. Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010, and premium, subscription-based channels in 2013. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter

3876-413: The system requires that the business have an accurate, reliable, and timely way to manage and track subscriptions. From a marketing-analyst perspective, the vendor has the added benefit of knowing the number of currently active members since a subscription typically involves a contractual agreement. This so-called 'contractual' setting facilitates customer relationship management to a large extent because

3944-482: The traditional newspapers, magazines, and academic journals . Renewal of a subscription may be periodic and activated automatically so that the cost of a new period is automatically paid for by a pre-authorized charge to a credit card or a checking account. A common variation of the model in online games and on websites is the freemium model, in which the first tier of content is free. Still, access to premium features (for example, game power-ups or article archives)

4012-406: The unveiling of YouTube Red, it was stated that these same contractual requirements would now apply to all YouTube Partner Program members; partners who do not accept the new terms and revenue sharing agreements related to the YouTube Red service will have their videos blocked entirely in regions where YouTube Red is available. The YouTube channels of ESPN were a notable party affected by the change;

4080-428: The year. On November 12, 2014, Google subsidiary YouTube announced "Music Key", a new premium service succeeding All Access that included the Google Play Music streaming service, along with advertising-free access to streaming music videos on YouTube. Additionally, aspects of the two platforms were integrated; Google Play Music recommendations and YouTube music videos are available across both services. The service

4148-504: Was a music and podcast streaming service and an online music locker operated by Google as part of its Google Play line of services. The service was announced on May 10, 2011; after a six-month, invitation-only beta period, it was publicly launched on November 16, 2011, and shut down in December 2020. Users with standard accounts could store up to 50,000 songs from their personal libraries at no cost. A paid Google Play Music subscription allowed users to on-demand stream any song in

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4216-525: Was announced in March 2017, and would "feature interviews with various musicians about how their hometowns influenced their work, including the people and the moments that had an impact". In November 2016, Google introduced the Google Home smart speaker system, with built-in support for Google Play Music. In May 2018, YouTube announced a new version of the YouTube Music service, including

4284-475: Was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. These concerns and others led to a revamping of the Music Key concept to create YouTube Red ; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of

4352-463: Was grandfathered in some countries for those who subscribed prior to the rebranding. Alongside the rebranding, the service also expanded into Canada, and 11 European countries (Austria, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden and the United Kingdom). The rebranding came alongside the re-launch of YouTube Music as a music streaming service , which reintroduced

4420-994: Was made unavailable in October 2020 and finally all usage of the service was discontinued in December 2020 and was replaced by YouTube Music and Google Podcasts. Standard accounts on Google Play Music was available in 63 countries before the discontinuation of the service. The full list included: Argentina, Australia, Austria, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hungary, Iceland, India, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Mexico, Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Peru, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Ukraine, United Kingdom, United States, Uruguay, and Venezuela. Premium subscriptions are available in

4488-434: Was present during the beta period, as Google was not yet able to reach licensing deals with major record labels . After a six-month beta period, Google publicly launched the service in the US on November 16, 2011, as "Google Music" with its " These Go to Eleven " announcement event. The event introduced several features of the service, including a music store integrated into the then-named Android Market, music sharing via

4556-471: Was re-launched in a revised form as YouTube Red (now YouTube Premium ) on October 28, 2015, expanding its scope to offer ad-free access to all YouTube videos, as opposed to just music videos, as well as premium content produced in collaboration with notable YouTube producers and personalities. In December 2015, Google started offering a Google Play Music family plan, that allows unlimited access for up to six family members for US$ 14.99/month. The family plan

4624-540: Was reported that YouTube was planning to offer some of its premium shows available for free on an ad-supported basis by 2020. The Premium subscription would still cover ad-free access, timed exclusivity windows for original content, and content that is not made freely available. YouTube significantly scaled back its YouTube Originals program in January 2022. Reception to YouTube Premium has been mixed amongst consumers and journalists alike. David Nield of Wired argues that

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