58-600: Croft Circuit is a motor racing circuit located near Dalton-on-Tees in North Yorkshire , England . The tarmac circuit is 2.127 mi (3.423 km) long and is based on the lands of an airfield, but has long since moved on from being a basic airfield circuit. The circuit holds meetings of the British Touring Car Championship , British Rallycross and Pickup Truck Racing race series. The first records of racing at Croft date back to
116-597: A Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas , with Damon Bradshaw driving. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims. The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant green "M", composed of three lines on
174-464: A beverage review site that published an unfavorable review of the Monster Energy drink, Rock Art Brewery from Vermont that marketed a beer named "Vermonster", and the aquarium hobbyist site MonsterFishKeepers.com in 2012. The "Vermonster" case was even brought up by Senator Patrick Leahy in a study of problematic trademark litigation tactics. Monster Beverage dropped the lawsuit against
232-460: A box-rampart, consisting of vertical timber revetments to the front and rear linked by cross members. The resulting interior space was filled with earth, clay and rubble. A walkway and parapet topped the timber defence. This later fort is approaching the size of a legionary fortress and could have accommodated a force of 4,000 men. The village of Dalton-on-Tees is constructed largely within this later Roman fort. Monster Energy Monster Energy
290-406: A claim brought by Monster Energy in the intellectual property office. The claim was that the pizza firm could be mistaken for Monster Energy, leaving customers confused. The pizza firm won a landmark ruling against Monster Energy, when the court decided there would be no case of misrepresentation. In fact, Monster Energy loses many of their lawsuits, however as with other cases of "trademark bullying"
348-487: A crowd of between 30,000 and 50,000 people. Over the years the circuit has played host to many famous names and has hosted national and international meetings. However, slowly attention focussed on circuits in the south of England such as Brands Hatch , Silverstone and Lydden and in December 1967 Croft began hosting Rallycross . The events were utilised by ITV's World Of Sport and were televised live. Whilst Rallycross
406-664: A field of black. The "M" is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can. In August 2017, Monster renewed a sponsorship with mixed martial arts champion Conor McGregor ; they are also endorsed by Cain Velasquez and Jon "Bones" Jones . In November 2012, the firm announced a long-term partnership with the Professional Bull Riders , and currently sponsors several riders including Jose Vitor Leme, Cody Teel, and Derek Kolbaba. Starting in 2018, they became
464-519: A lawsuit to revoke the company trademark of Thunder Beast LLC of Washington, D.C., a small root beer brewery, insisting the use of "beast" in the company name encroached on Monster's trademark slogan, "Unleash the Beast". The owner of Thunder Beast, Stephen Norberg, was fighting Monster's lawsuit as of 2019. In August 2018, Monsta Pizza of Wendover in Buckinghamshire, United Kingdom, fought
522-399: A number of notorious accidents mainly involving returning bombers missing their runway. One bomber made it all the way back from Germany only to crash into a tree at Atley Hill , about 4-mile (6.4 km) away; all the crew were killed. The dead stump of the tree survived as a grim memorial on Atley Hill until it was grubbed out by the landowner in the mid 1990s. Croft Aerodrome was home to
580-530: A number of signed streets in the village, namely, Ruskin Close, Byron Court, Garth Terrace, Orchard Close and West Lane, and a number of unsigned roads and lanes, including The Green and the Old Road. The parish had 133 properties at the 2011 Census but new estates have been built in the village since then. Dalton-on-Tees is served by the number 72 public bus between Darlington and Northallerton and on school days
638-408: A number of squadrons including 419 Squadron from Canada . The platforms at the nearby Eryholme railway station were often crowded with airmen and ground crew during the war years. The verges along the public access road to Croft Aerodrome were used to store racks of bombs and other military equipment, a fascinating attraction to local children at the time. At the end of hostilities the aerodrome
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#1732791910579696-594: A rateable value of £5,739. Until around 1900 it was part of the wapentake of Gilling East in the Richmond area of the North Riding of Yorkshire . It is near the former Dalton junction/ Eryholme railway station on the closed Richmond branch line of the North Eastern Railway between York and Newcastle . At the southern end of the village is a memorial to the pilots, air and ground crew of
754-488: A return of stage rallying to Croft Circuit with the Swift Signs & Shirts Winter Stages Rally running on Sunday 27 November 2022. Dalton-on-Tees Dalton-on-Tees is a village and civil parish in North Yorkshire , England, near the boundary with County Durham. According to the 2001 Census there were 318 people living in the parish (including Eryholme) in 120 houses. The population had decreased to 303 by
812-727: Is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation ) in April 2002. As of 2022, Monster Energy had a 30.1% share of the American energy drink market, the second-highest after Red Bull . As of July 2019, there were 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab. Monster Energy
870-742: Is known for their sponsorship and support for extreme sports events, such as Bellator MMA , Ultimate Fighting Championship , ONE Championship , MotoGP , BMX , motocross , Motorcycle speedway , skateboarding , snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship , the Invictus Games Foundation, rally driver Oliver Solberg , two of Dreyer & Reinbold Racing's Nitro Rallycross drivers,
928-855: Is the primary sponsor for Yamaha Motor Racing in MotoGP since 2019 and also sponsors riders such as Valentino Rossi , Franco Morbidelli , and Francesco Bagnaia . The firm has also been the title sponsor of the Catalan motorcycle Grand Prix since 2014, and the British motorcycle Grand Prix since 2021. The brand has been the main sponsor of the Speedway Grand Prix and Speedway World Cup since 2012, and also supports several riders. Monster has sponsored motocross riders such as Jeremy McGrath , Chad Reed , Ryan Villopoto , Nate Adams , Taka Higashino and Ricky Carmichael. The brand sponsors
986-571: The 1994 British round of the FIA European Rallycross Championship . With the attention brought by Rallycross the decision was taken to reintroduce tarmac racing and became a popular host of motorcycle and car racing. In 1997 the circuit underwent a major transformation – the circuit was extended to 2.127 mi (3.423 km) and new pits, paddock complex, control tower and spectator areas were constructed. British Touring Cars and British Superbikes soon came to
1044-546: The Food Safety and Standards Authority of India (FSSAI) banned the sale of Monster and other energy drinks that contained both caffeine and ginseng. The varieties of Monster include: In 2023, Monster launched the Monster Beast line of alcoholic drinks. Beast Unleashed launched with several flavors designed to be similar to original Monster Energy products, but with no sugar or caffeine. The Nasty Beast line
1102-811: The PBR: Unleash the Beast Professional Bull Riders tour, the bag of golfer Tiger Woods , F1 team McLaren as well as the helmets of the Mercedes AMG Petronas F1 drivers. The company also has a strong presence in the music industry, promoting a number of bands and artists around the world in the Monster Energy Outbreak Tour, like Fetty Wap , Iggy Azalea , 21 Savage , Asking Alexandria , Anthrax , Strange Music , The Word Alive , Machine Gun Kelly , Suicidal Tendencies , Maximum
1160-559: The Royal Canadian Air Force (RCAF) 434 "Bluenose" and 431 "Iroquois" Squadrons who, during World War II, were based at the nearby RAF Croft air base (now the site of the Croft Circuit as described above). Some years ago a Romano-British villa complex was unearthed and explored in the fields near Chapel House Farm on the edge of the village. During 2018, as part of a Community Archaeology project under
1218-639: The UK Formula Renault , Formula BMW UK , SEAT Leon Cupra Championship . The British Superbike Championship left the calendar following the 2011 season and is not yet scheduled to return to Croft. Croft last featured on the F3 / GT calendar for the 2007 and the 2008 season. As of July 2024, the fastest official race lap records at the Croft Circuit are listed as: Croft Circuit has hosted stage rallies since at least 1983 including 2 stages in
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#17327919105791276-515: The US court system or US Patent and Trademark Office 's (USPTO) Trademark Trial and Appeal Board , making them a poster child for "trademark bullying" which the USPTO defines as "a trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow." Examples of such lawsuits include the 2009 ones against Bevreview.com,
1334-591: The 1920s, but it was after the Second World War that Croft circuit became a significant motorsport venue. At the beginning of the Second World War an airfield named RAF Croft was built on the site now occupied by the circuit. RAF Croft also known as Croft Aerodrome, was mainly used as a bomber airfield. It was home to a number of different aircraft types including Wellington , Lancaster , Whitley , Stirling and Halifax bombers. There were
1392-674: The 2021 AMA Pro Motocross Championship with Dylan Ferrandis, and the 2022 AMA Supercross and AMA Pro Motocross Championships with Eli Tomac. The brand also is the main sponsor of the Honda and Hero factory teams in the FIM Cross-Country Rallies World Championship and later the World Rally-Raid Championship since 2016 and 2023 respectively. In June 2015, Monster agreed to a sponsorship deal with Zayat Stables to sponsor
1450-1085: The Hormone , Korn , Poppy , Papa Roach , and Five Finger Death Punch . The caffeine content of most Monster Energy drinks is approximately 10 mg/oz (33.81 mg / 100 ml), or 160 mg for a 16oz (473 ml) can. The packaging usually contains a warning label advising consumers against drinking more than 48oz per day (500 ml per day in Australia). The drinks are not recommended for pregnant women or people sensitive to caffeine. The ingredients include carbonated water , sucrose , glucose , citric acid , natural flavors , taurine , sodium citrate , color added , panax ginseng root extract , L -carnitine L -tartrate , caffeine , sorbic acid , benzoic acid , niacinamide , sodium chloride , Glycine max glucuronolactone , inositol , guarana seed extract , pyridoxine hydrochloride , sucralose , riboflavin , maltodextrin , and cyanocobalamin . Energy drinks have been associated with health risks, such as masking
1508-538: The Kawasaki, and Yamaha motocross factory teams. In 2016, the firm has aided the return of factory Yamaha to United States as the title sponsor of the team, officially named Monster Energy/360fly/Chaparral/Yamaha Factory Racing. During this time, Monster Energy served as a title sponsor for the Star Racing Yamaha team, which also took over the 450 program from Factory Yamaha in 2021. They have gone on to win
1566-581: The Monster Energy brand by over half a decade. Monster Energy has occasionally been on the other side of copyright infringement lawsuits. For example, in August 2012, the Beastie Boys filed a lawsuit against the company for copyright infringement over Monster's use of their music played by Z-Trip in an online campaign. In 2014, a jury found Monster Beverage Corporation had infringed on Beastie Boys' copyright by using songs without permission, and owed
1624-780: The Network Q RAC Rally 1996. From 2001 Croft Circuit has frequently hosted the Christmas Stages Rally organised by Northallerton Automobile Club and Jack Frost Stages Rally organised by Darlington & District Motor Club. Both events used the circuit and roads within the venue during the winter months. In 2021 British Automobile Racing Club (BARC) boss Ben Taylor issued a statement announcing "that Croft Circuit will not host rallying or rallycross events next season". This came under much criticism from fans and competitors. However, on 4 September 2022 Northallerton Automobile Club and Darlington & District Motor Club announced
1682-587: The Tees Valley Landscape Partnership, a Roman fort or camp was discovered near Dalton-on-Tees. The project discovered two camps or forts. The first, of 6ha west of the village, is believed to date from 70AD and is thought to be associated with the Roman conquest of Northern England. It was followed some 30 years later by a much larger fort of 16ha, which included part of the earlier camp or fort. The defences of this larger fort consisted of
1740-583: The United States and Grupo Jumex in Mexico. Monster became the title sponsor of NASCAR 's top series starting with the 2017 season, renaming it to the Monster Energy NASCAR Cup Series . The name lasted through 2019; although Monster offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model. In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola . In 2012,
1798-418: The circuit. British Superbikes remained a regular feature until 2011, while British Touring Cars remain a regular feature on the calendar. A regular Monster Energy British Rallycross Championship fixture continues the long history of Rallycross at Croft. The MSA British RallyCross Grand Prix featured at Croft in 2013. In 2000, an official complaint was upheld by local residents over the noise produced by
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1856-472: The club folded after only 5 years and the airfield fell into disuse. During the late 1940s and into the 1950s, Darlington & District Motor Club held Motor Race Meetings on various layouts utilising the runways and perimeter roads and then in 1962 Bruce Ropner and fellow enthusiasts bought half the venue at public auction , completing a track on the site in July 1964. The first meeting in August 1964, attracted
1914-514: The company. Monster Energy has insisted that its energy drink played no role in Fournier's death. A request under the U.S. Freedom of Information Act revealed that from 2003 to 2012 the Food and Drug Administration (FDA) had received reports of five deaths occurring after drinking Monster Energy. The reports did not prove a causal link between the drink and any health problems. In May 2015,
1972-539: The east the village overlooks a meander of the River Tees , from which it derives its name: the town (tun) in the valley (or dæl [dale]). The village has a pub, the Chequers Inn, overlooking the village green , and a small village hall on the other side of the bypass just along West Lane. The village green is the site of the village pump (now defunct) which stands under a sprawling chestnut tree. There are
2030-550: The effects of intoxication when consumed with alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions. However, the European Food Safety Authority (EFSA) concluded that an adequate consumption of Monster and other popular energy drinks is safe and that the amount of caffeine in standard Monster cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol. Energy drinks have
2088-481: The effects that caffeine and sugar give, but there is no distinct evidence that the wide variety of other ingredients has any effect. In December 2011, 14-year-old Anais Fournier died of "cardiac arrhythmia due to caffeine toxicity" after drinking two 24 US fluid ounces (710 ml) cans of Monster Energy drink containing 240 mg of caffeine per can. Fournier had a pre-existing heart condition, as well as Ehlers–Danlos syndrome . In October 2012, her parents sued
2146-409: The existing operation of the circuit was refused. Both parties appealed this judgement. The appeal was heard on 15 January 2009 with the decision being made on 26 January 2009. The claimant's appeal was upheld; the injunction was granted and was the only substantive impact of the case. "Noisy days" were limited to 40 days. This had been the primary objective of the claimants and the outcome of the lawsuit
2204-531: The group $ 1.7 million. Christine Weick , an American Christian activist and author, created a video that argued that Monster Energy sports drinks are associated with Satan . The November 2014 video was published on YouTube, garnering over 14 million views as of 2024. The viral nature of the video got her an appearance on the Web Redemption segment of Comedy Central 's Tosh.0 . The energy drink also features prominently as product placement in
2262-426: The main goal of the lawsuit seem to be bankrupting the opposition at which they are quite successful. In April 2023, Monster Beverage Corporation sued independent videogame developer Glowstick Entertainment for their horror party game Dark Deception: Monsters and Mortals . Apparently to Monster Beverage, the use of "Monster" in the title of the game and their green and black logo make it "very confusing" because of
2320-627: The microbrewery due to the adverse publicity the lawsuit generated. In a four year case from 2015 to 2019, Monster sued Maple Leaf Sports & Entertainment (MLSE), the parent of the Toronto Raptors , and the NBA . MLSE and NBA had applied to register the Raptor's logo Raptors, a basketball with three diagonal claw gashes, for various goods and services. The Trademark Trial and Appeal Board dismissed Monster's claim. In March 2016, Monster filed
2378-577: The number 466R between Croft-on-Tees and Richmond School . The village has a series of moats, identified as a fishpond complex dating back to Medieval times. Dalton on Tees, at one time described as a township, lies in the Parish of Croft, was referred to in various publications in the early 1820s and appears in the 1861 census. Around 1890 it consisted of some 40 dwellings and had a population of 187. At that time it consisted of 1,625 acres (658 ha) of land and 11 acres (4.5 ha) of water and had
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2436-519: The premiere North American multi-game organizations. Monster Energy is affiliated with esports in North America, Asia, Europe, and Australia. Some of the organizations and individuals they support or have supported include the Australian organization "MindFreak", Paris Saint-Germain eSports , and the streamer TimTheTatman . Monster Beverage Corporation has been criticized for its policy of indiscriminately suing companies and/or brands that use
2494-480: The race horse American Pharoah , rumored to be the largest single-horse advertising sponsorship to-date. The deal allows the product's logo to be used on the horse sheets , on jockey Victor Espinoza 's shirt and boots, as well as caps and other gear worn by people around the horse. Monster Energy also sponsors several individuals in the esports community, as well as esports associations. The company broke into esports with their sponsorship of Evil Geniuses , one of
2552-421: The racing car engines. This was claimed to be having an effect on some people's health, although Darlington Borough Council later quashed this, Croft Circuit gives a number of free tickets to local residents as compensation for the noise. The circuit lost a court case in April 2008 and the claimants were awarded a total of £149,600 in compensation for the noise suffered but their request for an injunction against
2610-518: The similarities between the two. Glowstick Entertainment's head creator, Vincent Livings, had decided to fight it in court and has since won the case. Additionally later that month, it was discovered that over 100 trademark complaints had been filed in Japan, including complaints against the Pokémon (1996–), Monster Hunter (2004–), and Monster Musume (2012–) franchises, the first of which predates
2668-630: The time of the 2011 Census. The village is bypassed by the A167 road between Darlington and Northallerton and is 1 + 1 ⁄ 2 miles (2.4 km) south of the village of Croft-on-Tees and 1 mile (1.6 km) north-east of the motor racing circuit Croft Circuit . There are signs at both the north and south entrances to the village indicating that the village is 11 + 1 ⁄ 4 miles (18.1 km) from Northallerton and 4 + 3 ⁄ 4 miles (7.6 km) from Darlington even though they are 1 ⁄ 4 mile (0.4 km) apart. To
2726-749: The title sponsor of the PBR's premiership tour, known as the Unleash the Beast tour. The firm has served as the official energy drink sponsor of multiple X Games contests, including the 2017 summer games in Minneapolis and the 2017 winter games in Aspen . Among the athletes on their team are skateboarders Nyjah Huston , Ishod Wair and Chris Cole , three-time gold-winning skier David Wise , Olympic freestyle skier Gus Kenworthy and Olympic gold medalist snowboarder Iouri Podladtchikov . In December 2016, it
2784-426: The vast majority of its revenue. (Feb 2009) A copy of the appeal judgement can be found at http://www.bailii.org/ew/cases/EWCA/Civ/2009/15.html . (Feb 2009) Croft has been staging major races since 1996. They are the British Touring Car Championship (BTCC) , along with support series Porsche Carrera Cup Great Britain , Renault Clio Cup , Historic Car Racing , and Ginetta Junior Championship : and formerly hosted
2842-556: The word monster , the letter M , or the word beast in their marketing for trademark infringement, despite such trademarks being generally dissimilar or distinguishable from Monster's. The words monster and beast have existed in the English language since the 13th century, with the Latin letter M tracing back to the 7th century BC. By 2019, the company has initiated over a thousand trademark cases that have been reviewed by
2900-486: Was abandoned by the RAF , it is still possible to see some military era buildings and structures surviving on nearby farmland, though most of the major structures such as hangars have been demolished and used as hardcore in the nearby villages of North Cowton , Dalton-on-Tees and Croft-on-Tees . In 1947 businessman and councillor John Neasham acquired the lease to the land and formed Darlington and District Aero Club. However,
2958-588: Was announced that Monster Energy would sponsor Andreas Bakkerud and Robin Larsson of Dreyer & Reinbold Racing in Nitro Rallycross . Monster Energy also has a big presence in the desert racing scene. It is the main sponsor for the Baja 1000 and Baja 500 , and a variety of teams in different classes, including Trophy Truck drivers Cameron Steele, Alan Ampudia and Kyle LeDuc . Monster Energy
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#17327919105793016-636: Was announced that Monster would replace Sprint Corporation as title sponsor of NASCAR 's premier series . NASCAR's chief marketing officer cited Monster's "youthful and edgy" brands a driving force behind the deal, . In April 2019, it was reported that NASCAR rejected Monster Energy's offer to extend its sponsorship through 2020 in favor of a new tiered sponsorship model. Monster is endorsed by NASCAR driver Tyler Reddick and sponsors his No. 45 23XI Racing car, as well as his Toyota Racing teammate Ty Gibbs and his No. 54 Joe Gibbs Racing car. They are also endorsed by Reddick's predecessor, Kurt Busch , who
3074-645: Was canceled abruptly for the 2013 season, when his team Triple Eight signed rival Red Bull as sponsor. Monster partnered with James Courtney and Holden Racing Team for the 2016 International V8 Supercars Championship , and is now associated with Tickford Racing as primary sponsor of Cameron Waters Ford Mustang Supercar. Monster Energy has been the main sponsor of Formula Drift champion Vaughn Gittin Jr. since 2010, and NHRA racer Brittany Force since 2015. The brand has sponsored rally drivers such as Ken Block , Liam Doran and Nani Roma . On May 18, 2022, it
3132-497: Was considered to be a winter sport, circuit racing continued. By 1981 the profitability had fallen and with the circuit requiring a total resurfacing, it closed to circuit racing. Local farmer, George Shield, agreed a lease to run Rallycross and, in conjunction with Darlington & District Motor Club, successfully developed the track for this sport. Croft held the FIA Internations-Cup events of 1987 and 1990 as well as
3190-412: Was endorsed by the team's drivers, George Russell and seven-time world champion Lewis Hamilton . Hamilton also has a signature drink with the brand, "LH44" . Monster Energy will partner with McLaren from the 2024 season onwards. The company will continue to sponsor Hamilton on a personal level. The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012. The deal
3248-569: Was forced into retirement due to injuries after the 2022 season. They also endorse NASCAR Truck Series driver Hailie Deegan and the No. 13 ThorSport Racing Team, as well as NASCAR Xfinity Series driver Riley Herbst and the No. 98 Stewart-Haas Racing team. They have also had sponsored Robby Gordon , Ricky Carmichael , and the No. 54 Xfinity Series car of Joe Gibbs Racing / Kyle Busch Motorsports . Monster sponsored Formula 1 team Mercedes-AMG Petronas Motorsport between 2010 and 2023 and
3306-446: Was launched later in 2023, targeting the alcoholic iced tea market, competing against brands such as Twisted Tea. Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in
3364-416: Was that the 40-day injunction was granted instead of monetary damages. The damage payments were therefore reduced to a nominal level, though the circuit was still liable for legal costs. The primary reasoning behind this outcome was that the circuit could make no reasonable case that its economic survival would be affected by this injunction. The circuit continues to operate its major race days which account for
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