120-500: The Oldsmobile Cutlass Supreme is a mid-size car produced by Oldsmobile between 1966 and 1997. It was positioned as a premium offering at the top of the Cutlass range. It began as a trim package, developed its own roofline, and rose during the mid-1970s to become not only the most popular Oldsmobile but the highest selling model in its class. It was produced as a rear-wheel drive two-door hardtop , sedan , and station wagon into
240-604: A vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars . "Large family car" is a UK term and a part of the D-segment in the European car classification. Mid-size cars are manufactured in a variety of body styles, including sedans , coupes , station wagons , hatchbacks , and convertibles . Compact executive cars can also fall under
360-548: A " guinea pig " for testing new technology, with Oldsmobile offering the Toronado Trofeo , which included a visual instrument system with a calendar, datebook, climate controls and several prototypes built in conjunction with Avis with an early satellite-based navigation system. For 1995, Oldsmobile introduced the Aurora , which would be the inspiration for the design of its cars from the mid-1990s onward. The introduction of
480-506: A 5-liter V8 engine was available at extra cost. Brougham Coupe and Sedan - Although very similar to the original Cutlass Supreme, the Brougham is slightly better equipped. It has the same exact 3.8-liter stock engine and 3-speed transmission, but has a divided front bench seat with individual controls and the choice of velour trim in five colors. Also includes a convenience group with lamps, visor vanity mirror and chime tones. To finish off
600-410: A 60 hp (45 kW) 707 CID (11.6 L) T-head straight-six engine, Bosch Magneto starter, running boards and room for five. Options included a speedometer, clock, and a full glass windshield. A limousine version was priced at $ 5,800 ($ 189,660 in 2023 dollars ). While Oldsmobile only sold 725 Limiteds in its three years of production, the car is best remembered for winning a race against
720-401: A conventional clutch pedal, which the driver presses before selecting either "low" or "high" range. In "low," the car shifts between first and second gears. In "high," the car shifts among first, third and fourth gears. For the 1940 model, Oldsmobile was the first auto manufacturer to offer a fully automatic transmission , called the " Hydramatic ", which features four forward speeds. It has
840-507: A convertible. Generally, interior appointments in Supreme models were more luxurious than lesser F-85 and Cutlass series cars and included a cloth or " Morocceen " vinyl bench seat with armrest in sedan models and all-vinyl Strato bucket seats in coupes and convertibles. The standard Supreme engine for both years was Oldsmobile's 330 cu in (5.4 L) "Ultra High Compression" Jetfire Rocket V8 rated at 320 hp (239 kW) with
960-456: A driver information system and a heads-up display. A very rare Muncie 5-speed manual transmission option was paired first with the 2.8 L (170 cu in) 60° V6 in 1988 and 1989. In 1990, a revised Getrag 5-speed manual transmission option was available for the high-output LG0 Quad 4 I4 and the DOHC 3.4 L (210 cu in) 60° V6 in 1991 and 1992. The entire line
1080-471: A fin-top taillight (concave on the 98 models while convex on the 88 models). The 1959 models also offered several roof treatments, such as the pillared sedan with a fastback rear window and the Holiday SportSedan, which was a flat-roofed pillarless hardtop with wraparound front and rear glass. The 1959 models were marketed as "the linear look", and also featured a bar-graph speedometer which showed
1200-479: A four-barrel carburetor. Transmission offerings included a standard three-speed manual with column shift, floor-mounted four-speed manual with Hurst shifter or a two-speed Jetaway automatic . In 1967, the high-performance 442 package with the 400 cu in (6.6 L) 350 horsepower (260 kW) V8 was available on three Cutlass Supreme models including the sport coupe, Holiday coupe and convertible. Also available on each of those three Supreme two-door models
1320-477: A gas pedal and a brake—no clutch pedal. The gear selector is on the steering column. Starting in 1941 and continuing through 1999, Oldsmobile used a two-digit model designation. As originally implemented, the first digit signifies the body size while the second represents the number of cylinders. Body sizes were 6, 7, 8, and 9, and straight six- and straight eight-cylinder engines were offered. Thus, Oldsmobiles were named " 66 " through " 98 ". Until January 1, 1942,
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#17327765051401440-435: A green indicator through 35 miles per hour (56 km/h), then changed to orange until 65 miles per hour (105 km/h), then was red above that until the highest speed read by the speedometer, 120 miles per hour (190 km/h). Power windows were available on the 98 models, as were two-speed electric windshield wipers with electrically powered windshield washers. The 88 still relied on vacuum-operated windshield wipers without
1560-550: A high output Oldsmobile 307 V8 with 4 barrel carburetor, dual muffler exhausts and Hurst's then new three stick Lightning Rods shifter (the latter eventually becoming a magnet for thieves.) All Hurst/Olds were automatics. The Cutlass Cruiser stationwagon nameplate was moved to the Cutlass Ciera in 1984. The 1985 Cutlass Supreme was produced by Oldsmobile and designed after the Oldsmobile Calais , which became
1680-451: A high-output version of Oldsmobile's 5.0 L (307 CID) V8 engine : A front-wheel-drive Cutlass Supreme based on the GM10 platform ( W-body ) was introduced as a 2-door notchback coupe mid-year during the 1988 production run, while the final year of Cutlass Supreme RWD coupes were still being produced. This new FWD model shared its 107.5 in (2,730 mm) wheelbase with
1800-516: A lighted Oldsmobile rocket logo in the center. In 1979 , the taillights on the Cutlass line dropped the rocket logo. In 1980 , the two-door models went back to four headlights . A 4-door notchback sedan (known as Cutlass, Cutlass LS, and Cutlass Brougham) replaced the unpopular 4-door "aeroback" Salon, which continued in two-door form for one more year. The Supreme Brougham package was available on and off throughout 1978-1988 production. This
1920-512: A new GM bodystyle platform called the " GM B platform ", shared with Buick products. In 1929, as part of General Motors' companion make program , Oldsmobile introduced the higher standard Viking brand, marketed through the Oldsmobile dealer network. Viking was already discontinued at the end of the 1930 model year although an additional 353 cars were marketed as 1931 models. In the 1930s, Oldsmobile produced two body styles of automobile,
2040-496: A second-generation Oldsmobile dealer in Erie, Pennsylvania was one of those dealers who refused to relinquish his car. He instead held on to it as a collectible. Realizing its incredible rarity and place in both GM/Oldsmobile and Indy 500 history, he drove less than 800 miles (1,300 km) over his many years of ownership. The Knobloch family sold the car after his death. Mid-size car Mid-size —also known as intermediate —is
2160-566: A separate model on the GM N platform in the same year. The rear-wheel drive Cutlass Calais was renamed the Cutlass Salon (taking its name from the upscale Supreme coupe and sedan that preceded the Calais). “ 5.0-liter V8 engine, available. The added performance that adds to the pleasure of driving.” The Olds Cutlass Supreme coupe and sedan were stock with a 3.8-liter V6, 2 barrel engine, while
2280-536: A unique 350-cubic-inch displacement V8. It was during the 1977 model year that demand exceeded production capacity for the Oldsmobile V8 and as a result, Oldsmobile began equipping most full-size Delta 88 models (those with Federal emissions specifications) with the Chevrolet 350 engine instead. Although it was widely debated whether there was a difference in quality or performance between the two engines, there
2400-400: A vertical bar. The tail of the car featured massive vertical chrome taillight housings. Two chrome stars were fitted to the trunklid. Ford styling consultant Alex Tremulis (designer of the 1948 Tucker sedan ) mocked the 1958 Oldsmobile by drawing cartoons of the car, and placing musical notes in the rear trim assembly. Another Detroit stylist employed by Ford bought a used 1958 Oldsmobile in
2520-500: A warmed-over 1942 model serving as the offering for 1946. Oldsmobile once again was a pioneer when, for the 1949 model, the Rocket engine was introduced, which used an overhead valve V8 design rather than the flathead " straight-eight " design which prevailed at the time. The overhead valve was originally exclusive to Buick as they invented the technology and offered it on all of their products. This engine produced far more power than
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#17327765051402640-422: A washer feature. 1959 Oldsmobiles were offered with "Autronic Eye" (a dashboard-mounted automatic headlight dimmer) as well as factory-installed air conditioning and power-operated front bench seat as available options. The 1959 body style was continued through the 1960 model year, but the fins were toned down for 1960 and the taillights were moved to the bottom of the fenders. Notable achievements for Oldsmobile in
2760-564: A water pool. Oldsmobile commissioned two prominent sculptures by noted sculptor Samuel Cashwan , who had previously served on the General Motors Styling Staff. The exterior Cashwan sculpture, titled Open Cage , previously located outside the Admin Building's primary entrance, was donated in 2006, to be placed at the entrance to the R.E. Olds Transportation Museum . The east wall of the penthouse featured
2880-490: A wraparound windshield, a trend that eventually all American makes would share at sometime between 1953 and 1964. New for 1954 on 98 coupes and convertibles (Starfire) would be front and rear "sweep cut" fender styling, which would not show up on a Chevrolet until 1956 and not until 1957 on a Pontiac. 1953 models changed to a 12 volt electrical system that made starting easier. In the 1950s the nomenclature changed again, and trim levels also received names that were then mated with
3000-478: The Arab Oil Embargo led Oldsmobile to introduce two new smaller engines to the Cutlass line in 1975. The Chevrolet built 250 cubic-inch inline six and three-speed manual transmission were reinstated as standard equipment on the Supreme coupe and sedan with a new Olds-built 260 cubic-inch Rocket V8 (standard on Cutlass Salon and optional on all other Cutlasses except wagons) offered as an option. However,
3120-661: The Chevrolet brand. For the European market, the Oldsmobile Silhouette was sold between 1994 and 1997 as the Pontiac Trans Sport by replacing the Oldsmobile badging with Pontiac badging, along with Pontiac wheels. Sales in Europe were good for an American import, but did not represent enough volume to make a distinct model economically feasible for the European market. Its successors were both
3240-657: The Chevrolet Trans Sport (second generation Pontiac Trans Sport rebadged as a Chevrolet) (LWB), and the Opel/Vauxhall Sintra (SWB). The Oldsmobile Alero was sold in select countries in Europe (and Israel ) between 1999 and 2001 as the Chevrolet Alero, and was only available as a 4-door sedan . The car still featured its Oldsmobile badges even though sold under the Chevrolet brand, but since most European consumers would not recognize
3360-662: The Ford LTD II and the Plymouth Fury . A comparison test by Popular Science of four intermediate sedans (the 1976 AMC Matador, Chevrolet Malibu , Ford Torino, and Dodge Coronet ) predicted that these will be the "big cars of the future." By 1978, General Motors made its intermediate models smaller. New "official" size designations in the U.S. were introduced by the EPA , which defined market segments by passenger and cargo space. Formerly mid-sized cars that were built on
3480-588: The Ford Motor Company in 1903. The 1902 to 1907 Oldsmobile Model R "Curved Dash" was the first mass-produced car , made on a progressive moving automotive assembly line , an invention which is often incorrectly credited to Henry Ford and the Ford Motor Company. Ford was the first to manufacture cars on a continuously moving and synchronized assembly line starting in 1913, five years into Model T production. Olds' moving assembly line
3600-515: The General Motors Technical Center . Approach walkways integrated snow melting units, and the design incorporated interior and exterior artwork. The building has two prominent interconnected towers in the northeast corner: a six-level north wing and a four-level south wing. The building's two-story lobby featured a sunken visitor waiting area, a place to display a current Oldsmobile, and a reception area, 'floating' within
3720-487: The Oldsmobile Division of General Motors ) was a brand of American automobiles , produced for most of its existence by General Motors . Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan , factory alone. During its time as a division of General Motors, Oldsmobile slotted into
Oldsmobile Cutlass Supreme - Misplaced Pages Continue
3840-582: The Oldsmobile Light Eight in 1916, Oldsmobile offered a Northway -designed flathead V8 engine until 1923, while Buick remained with their division exclusive overhead valve straight-six engine until 1930. Beginning in 1910, bodywork was supplied by Fisher Body , a longstanding tradition that led to the company being eventually merged into GM in later years. In 1926, the Oldsmobile Six came in five body styles, and ushered in
3960-646: The Pontiac Grand Am of the same period. For 1974, the Salon package was also made available on the Supreme Colonnade coupe and in 1975, the Salon was upgraded to a separate series available in both sedan and coupe. The 1975s received a new, more squared off grille, slightly larger and incorporating parking lights. The bumpers also continued to grow ever larger. For 1973–74, the 350 Rocket V8 with four-barrel carburetor and 180 horsepower (130 kW)
4080-548: The Pontiac Grand Prix , Buick Regal , and later Chevrolet Lumina . The 1988 and 1989 models were 2-door coupes . This body style proved to be a winner for NASCAR competition and it visited the victory circle 13 times between 1989 and 1992, when Oldsmobile ended its racing program. A 4-door notchback sedan was added to the lineup in 1990 and was originally meant to replace the Cutlass Ciera , however, as
4200-539: The Series F (straight-6 cylinder) and the longer Series L (straight-8 cylinder). In 1933 The Oldsmobile Program appeared on CBS radio for two years which was a new advertising approach to sell products and services. In 1937, Oldsmobile was a pioneer in introducing a four-speed semi-automatic transmission called the "Automatic Safety Transmission", although this accessory was actually built by Buick, which would offer it in its own cars in 1938. This transmission features
4320-595: The 1950s was 1958. The nation was beginning to feel the results of its first significant post-war recession, and US automobile sales were down for the model year. Oldsmobile, Buick and Cadillac received a heavy-handed makeover of the 1957 GM designs. The Oldsmobile that emerged in 1958 bore little resemblance to the design of its forerunners; instead the car emerged as a large, over-decorated "chromemobile" which many felt had overly ostentatious styling. Up front, all 1958 Oldsmobile's received one of General Motors' heavily styled front facias and quad-headlights. Streaking back from
4440-581: The 1960s included the introduction of the first turbocharged engine and a factory water injection system in 1962 (the Turbo Jetfire ), the first modern front-wheel drive car produced in the United States (the 1966 Toronado ), the Vista Cruiser station wagon (noted for its roof glass), and the upscale 442 muscle car . Olds briefly used the names "Jetstar 88" (1964–1966) and Delmont 88 (1967–1968) on its least expensive full-size models in
4560-520: The 1960s. In 1968 the split grille appearance was introduced and remained a traditional feature until production ended in 2004. Notable models for the 1960s: The 1970s and 1980s were good years for the Oldsmobile division; sales soared (reaching an all-time high of 1,066,122 in 1985) based on popular designs, positive reviews from critics, and perceived quality and reliability, with the Cutlass series becoming North America's top-selling car by 1976. By this time, Olds had displaced Pontiac and Plymouth as
4680-406: The 1970s, and the Cutlass was no exception. Despite some initial controversy over the disappearance of hardtop models, the new 1973 GM mid-sized line proved highly successful. Cutlass Supreme coupes had a unique roofline with vertical opera windows not shared with other Cutlass coupes, as well as unique front end styling. The Cutlass line soon became Oldsmobile's biggest seller, accounting for 43% of
4800-480: The 1979 Cutlass Salon and Cutlass Supreme/Cutlass Calais models. These were largely based on corresponding gasoline engines but with heavier duty cast blocks, redesigned heads and fast glow plugs; and on the 5.7L, oversized cranks, main bearings and wrist pins. There were several problems with these engines, including water and corrosion in the injectors (no water separator in the fuel line); paraffin clogging of fuel lines and filters in cold weather; reduced lubrication in
4920-589: The 1980s, and a convertible through 1972. In 1988 Oldsmobile sought to capitalize on the brand equity of the Cutlass Supreme marque by replacing it with a downsized front-wheel drive model based on the General Motors W platform . When production ended there was no direct replacement for the Cutlass Supreme, although the Intrigue introduced for 1998 was designed in size and price to replace all
Oldsmobile Cutlass Supreme - Misplaced Pages Continue
5040-595: The 1981 thru 1985 seasons), the Cutlass (like the Dodge Mirada ) didn't take one checkered flag, and many teams moved away from it in 1983 to the Regal, Grand Prix, and restyled Monte Carlo SS. This was a rude awakening to Oldsmobile, which was getting used to wins on the NASCAR circuit. In 1982 GM introduced the front-wheel drive A-body as the volume replacement for the 1978-vintage RWD A-bodies. Oldsmobile launched
5160-597: The Aurora marked as General Motors' catalyst to reposition Oldsmobile as an upscale import fighter. Accordingly, Oldsmobile received a new logo based on the familiar "rocket" theme. Also in 1995 Oldsmobile introduced the first satellite navigation system available in the United States, the Guidestar on the 1995 Oldsmobile 88 . Nearly all the existing model names were gradually phased out: the Cutlass Calais in 1991,
5280-553: The Ciera was still selling strongly, it remained in production alongside the Supreme as a lower priced model until 1996. In addition to the sedan, a 2-door convertible was also introduced for 1990. Models included base (later called S), SL, and the sporty International Series. Throughout its run, the convertible was especially popular and considered a separate trim level. International Series models could be equipped with unique features such as quad bucket seats with dual center consoles,
5400-495: The Cutlass Supreme was also offered in a four-door Colonnade sedan (with six-window styling and frameless door windows) as well as six-and-nine passenger station wagons - the wagons with the woodgrain exterior trim were marketed under the Vista Cruiser nameplate previously used on Oldsmobile's stretched-wheelbase station wagons with raised roof and skylights from 1964 to 1972 while the Cutlass Supreme Cruiser
5520-549: The Cutlass Supreme) and more. Both the Cutlass Supreme and Calais were available with T-tops or a factory sunroof , even on the base Cutlass Supreme coupe with the factory radio delete option. From 1978 through 1980, a high-performance 442 model was available, and for 1979 (Cutlass Calais), a special-edition performance model, the Hurst/Olds was offered. These used the Supreme's notchback body, rather than
5640-508: The Cutlass models. The Cutlass Supreme name first appeared for the 1966 model year , the first year of GM's new intermediate four-door hardtop sedan —also known as the Holiday Sedan. In addition to the new body style (also available on the midline F-85 Deluxe series), the Supreme featured a plusher interior that included a bench seat with armrest , full wheel covers and deluxe door panels among other items including "CS" emblems on
5760-627: The Division was still known by the still official name of Olds Motor Works, when it was changed to the collective name the cars were known as, "Oldsmobiles". Thus, the division was officially christened the Oldsmobile Division of General Motors. The last pre-war Oldsmobile rolled off the assembly line on February 5, 1942. During World War II , Oldsmobile produced numerous kinds of material for the war effort, including large-caliber guns and shells. Production resumed on October 15, 1945, with
5880-548: The FWD Cutlass Ciera , but lower gas prices and strong sales allowed them to continue sales of the older RWD Cutlass Supreme as a premium model until 1988. (The older body was renamed to be the G-Body .) The Hurst/Olds reappeared on the Cutlass Calais coupe for two years, first in 1983 as the black over silver 15th anniversary, and then as the silver over black 1984 model. Both featured chrome wheels, red striping and
6000-541: The International Series during 1993; the S model during 1994; the convertible during 1995; and the 3.4 L V6 engine option during 1996. The Cutlass Supreme ceased production at the end of the 1997 model year. That same year, an N-body Cutlass (actually a badge-engineered Malibu) was introduced to replace the Ciera , but this model lasted just three years. The Cutlass Supreme's place in the Oldsmobile line
6120-617: The Silhouette only had 360 built as a result of the plant running out of production capacity due to fleet order obligations for minivans on the same assembly line. The Oldsmobile division's last completed production car was an Alero GLS 4-door sedan, which was signed by all of the Olds assembly line workers. It was on display at the R. E. Olds Transportation Museum located in Lansing, Michigan until GM's bankruptcy, when it retook possession of
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#17327765051406240-718: The Supreme shared front and rear body parts with the standard Cutlass line and was always marketed as part of it. In addition to the two-door hardtop (Holiday Coupe), the Cutlass Supreme series for 1970 also included a four-door hardtop (Holiday Sedan) and regained the convertible bodystyle. Supreme interiors were more luxurious that those of other Cutlass models, with a choice of a Custom Sport notchback bench seat with armrest in Osborne cloth or Morocceen vinyl or, at no extra cost (on coupes and convertibles only), Strato bucket seats in Morocceen vinyl. Available at extra cost with
6360-592: The Toronado and Custom Cruiser in 1992, the Ninety-Eight and Ciera (formerly Cutlass Ciera) in 1996, Cutlass Supreme in 1997, and finally the Eighty-Eight and Cutlass (which had only been around since '97) in 1999. They were replaced with newer, more modern models with designs inspired by the Aurora. Redesigned and new models introduced from 1990 to 2004: In spite of Oldsmobile's critical successes since
6480-530: The U.S., with 11,571 sold, or 16% of the market, beating the Eldorado and Corvette . From 1973 to 1975, the only Oldsmobile convertible offered was the full-sized Delta 88 Royale. In 1973, the Cutlass Supreme, like other GM mid-size cars, was redesigned. Hardtop models were replaced by new "Colonnade" styling with fixed center pillars. Concerns over proposed rollover standards caused many automakers to phase out their pillarless hardtops and convertibles throughout
6600-606: The badging, Chevrolet badges were added to the grille and rear fascia for the 2000 model year. The Alero featured Chevrolet emblems throughout its entire run in Israel. The Alero was replaced in Europe and Israel by the GM Daewoo -sourced Chevrolet Evanda/Epica . Early on in its history, Olds enjoyed a healthy public relations boost from the 1905 hit song In My Merry Oldsmobile . The same theme—a fast, powerful Olds car helping
6720-480: The brand's name, spaced out letter by letter—signage which was removed in 2006 and subsequently also gifted to the Lansing R.E. Olds Transportation Museum. By 1996, the company's remaining employees relocated to Detroit's Renaissance Center . In Canada , the range was limited, with the Oldsmobile Silhouette and Oldsmobile Bravada being unavailable to Canadian consumers until much later in their production life. In Mexico , all Oldsmobile models were sold under
6840-656: The bucket seats was a center console with floor-mounted shifter for which the Turbo-Hydramatic transmission could also be had with the Hurst Dual-Gate shifter commonly found in the division's musclecar, the Oldsmobile 442 . For 1970 and 1971, both the Cutlass Supreme coupe and convertible were available with the Code Y-79 high performance "SX" option package. The SX option included several versions of
6960-623: The car. It was then located at the GM Heritage Center in Sterling Heights , Michigan. In December 2017, the car headed to New York where it was auctioned off at a dealer-only auction for $ 42,000 to a Florida dealer. Also sold at the auction were a 1999 Cutlass and a 1996 Ciera. During the 107 years of Oldsmobile's existence, it was known for being a guinea pig for new technologies and firsts. The 200,000 square-foot Oldsmobile Administration Building, also known as Building 70,
7080-460: The company on November 12, 1908. When GM assumed operations, platform sharing began with Buick products and Oldsmobile shared platforms were identified with the prefix "Series" followed by a number, while models developed by pre-GM engineers were identified with the prefix "Model" followed by a letter. Early on, Oldsmobile was a competitor to Hudson as some former engineers of Oldsmobile took positions with Hudson. The 1910 Limited Touring Series 23
7200-447: The company produced 635 cars, making it the first high-volume gasoline-powered automobile manufacturer (electric car manufacturers such as Columbia Electric and steam-powered car manufacturers such as Locomobile had higher volumes a few years earlier). Oldsmobile became the top-selling car company in the United States from 1903 to 1904. Ransom Olds left the company in 1904 because of a dispute with sales manager Frederic L. Smith , who
7320-471: The company, Oldsmobile production was moved to Lansing . Officially, the cars were called "Olds automobiles," but were colloquially referred to as "Oldsmobiles." It was this moniker, as applied especially to the Curved Dash Olds, that was popularized in the lyrics and title of the 1905 hit song " In My Merry Oldsmobile ". The last Oldsmobile Curved Dash was made in 1907. General Motors purchased
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#17327765051407440-399: The country, General Motors discovered some issue with the certification of these one-off models. Each dealer was asked to return them to GM (where they were to be destroyed) and receive full credit of their purchase price. Most of the 50 were returned for credit, but a few dealers objected and kept their cars, leaving (by all accounts) less than 10 in the general population. Mr. Thomas Knobloch,
7560-413: The division's total volume in 1974, with the Cutlass Supreme coupe being the single most popular model. With rectangular headlights newly legalized in 1975, the Cutlass received a facelift for the 1976 model year featuring quad headlights and a waterfall grille. This attractive redesign boosted sales even further. The Cutlass line as a whole was America's best-selling car in 1976, helping Oldsmobile to become
7680-631: The downsized Pontiac Grand Prix on the A-body , to give the division an entry in the burgeoning market for smaller personal luxury cars . As such, the two-door hardtop had a new notchback roofline, while lower trim-line Cutlass coupes had a fastback style roof. The model remained in this role for virtually all of its production life. Unlike the Grand Prix and the also-related Chevrolet Monte Carlo , which had wholly separate bodies, longer wheelbases and different names from their less expensive siblings,
7800-456: The early 1960s, driving it daily to work. He detached and rearranged the Oldsmobile lettering above the grille to spell out slobmodel as a reminder to himself and co-workers of what "bad" auto design meant to their business. In 1959, Oldsmobile models were completely redesigned with a rocket motif from front to rear, as the top of the front fenders had a chrome rocket, while the body-length fins were shaped as rocket exhausts which culminated in
7920-401: The edge of the headlights was a broad belt consisting of two strips of chrome on regular 88s, three strips on Super 88s, and three strips (top and bottom thin, inside thick) on 98s that ended in a point at mid-body. The bottom of the rear fender featured a thick stamping of a half tube that pointed forward, atop which was a chrome assembly of four horizontal chrome speed-lines that terminated into
8040-412: The exception of the glass-roof Vista Cruiser station wagon , which rode on an even longer 121-inch (3,100 mm) wheelbase). The Cutlass Supreme, now the top-line Olds intermediate series, was pared down to two- and four-door hardtop models with the pillared sedans and coupes dropped and the convertible moved to the lower-priced Cutlass "S" line, upon which the 4-4-2 muscle car was now based. Also
8160-452: The famed 20th Century Limited train, an event immortalized in the painting Setting the Pace by William Hardner Foster. The Limited was at the time considered technologically advanced and cutting edge, if on the expensive side, but it established the division's reputation for innovation. The Oldsmobile Series 40 was offered in 1912 and was considerably more affordable and smaller, and later
8280-557: The fire was a Curved Dash prototype, which was wheeled out of the factory by two workers while escaping the burning building. While the factory was being rebuilt from insurance, many subcontractors were used to keep production going, including Henry M. Leland for engine production and the Dodge Brothers . Olds was a strong competitor to other independent companies Buick and Cadillac before they became divisions of General Motors between 1908 and 1909. Later after Mr. Olds left
8400-525: The full-size cars of a decade or so ago ... best sellers include Ford Torino , Chevrolet Chevelle , AMC Matador , Plymouth Satellite ..." The domestic manufacturers began changing the definition of "medium" as they developed new models for an evolving market place. A turning point occurred in the late 1970s, when rising fuel costs and government fuel economy regulations caused all car classes to shrink, and in many cases to blur. Automakers moved previously "full-size" nameplates to smaller platforms such as
8520-423: The heads due to undersized oil galleys; head bolt failures; and the use of aluminum rockers and stanchions in the 4.3L V8 engines. While the 5.7L was also offered on various Buick, Cadillac, Chevrolet, GMC, and Pontiac models, it was eventually discontinued by all divisions in 1985. V6 diesels of 4.3L displacement were also offered between 1982 and 1985. In 1988 the then all-new 1988 Oldsmobile Cutlass Supreme Pace car
8640-467: The ignition switch moved from the instrument panel to the steering column, which also was designed to lock the steering wheel. This ignition/steering wheel interlock, found on all 1969-model General Motors passenger cars, except for the Corvair, debuted one year before the federal government mandated it on all 1970 models. For 1970, the Cutlass Supreme nameplate was switched to Oldsmobile 's equivalent of
8760-404: The introduction of the four-door Holiday pillarless hardtop, the industry's first (along with Buick). General Motors' styling as a whole lost its frontrunner status in 1957 when Chrysler introduced Virgil Exner 's " forward look " designs. When compared side to side, Oldsmobile looked dated next to its price-point competitors DeSoto and Mercury . Compounding the problem for Oldsmobile and Buick
8880-454: The larger 455 cubic-inch Rocket V8 borrowed from the Olds 442 along with the cutout rear bumper and exhaust trumpets, 442's rallye suspension (optional), distinctive SX badges and other features. A W31 option added distinctive stripes and badging, and a camshaft with increased lift and duration for the 350 engine. The W31 option was offered on Supreme coupes only in 1968, but continued on lower-line F-85 and Cutlass S coupes through 1970. 1972
9000-427: The last 442 until that model was revived in 1985 again on the Cutlass notchback body as a successor to the 1983–84 Hurst/Olds. In 1981 , the Cutlass Supreme coupe received an aerodynamic restyle (with a "shovel-nose" front header panel), which, along with a higher rear deck, decreased air resistance by 15%. It would continue with this basic design until the final rear-drive Cutlass was produced in 1988. A 4-door sedan
9120-562: The majority of Cutlass Supremes in 1975, 1976, and 1977 were sold with the now-optional 350 Rocket V8 and Turbo-Hydramatic automatic (still standard on wagons). The 455 Rocket V8 was optional through 1976, and replaced by a smaller 403 Rocket V8 in 1977, the same year in which a Buick-built 231 cubic-inch V6 replaced the Chevy inline six as base power in most Cutlass models. For 1976, the Cutlass Supreme Brougham coupe
9240-527: The mid-1990s, a reported shortfall in sales and overall profitability prompted General Motors to announce in December 2000 its plans to shut down the Oldsmobile organization. That announcement was officially revealed two days after Oldsmobile distributed the Bravada SUV – which became another critical hit for the division but turned out to be the final new model for the Oldsmobile brand. The phaseout
9360-522: The mid-size category. The automobile that defined this size in the United States was the Rambler Six that was introduced in 1956, although it was called a "compact" car at that time. Much smaller than any standard contemporary full-size cars, it was called a compact to distinguish it from the small imported cars that were being introduced into the marketplace. By the early 1960s, the car
9480-591: The mid-size market for decades. Mid-size cars were the most popular category of cars sold in the United States, with 27.4 percent during the first half of 2012, ahead of crossovers at 19 percent. The United States Environmental Protection Agency (EPA) Fuel Economy Regulations for 1977 and Later Model Year (dated July 1996) includes definitions for classes of automobiles. Based on the combined passenger and cargo volume, mid-size cars are defined as having an interior volume index of 110–119 cu ft (3.1–3.4 m ). Oldsmobile Oldsmobile (formally
9600-414: The mid-size market segment as the line of cars themselves kept increasing in size. By 1965, these GM "A platform" mid-size models matched the size of 1955 full-size cars. During the 1970s, the intermediate class in the U.S. was generally defined as vehicles with wheelbases between 112 inches (2,845 mm) and 118 inches (2,997 mm). Once again, the cars grew and by 1974 they were "about as large as
9720-415: The middle of GM's five passenger car divisions (above Chevrolet and Pontiac , but below Buick and Cadillac ). It was also noted for several groundbreaking technologies and designs. Oldsmobile's sales peaked at over one million annually from 1983 to 1986, but by the 1990s the division faced growing competition from premium import brands, and sales steadily declined. When it shut down in 2004, Oldsmobile
9840-487: The model numbers. This resulted in the Oldsmobile 88 emerging as base Dynamic 88 and the highline Super 88 . Other full-size model names included the "Holiday" used on hardtops, and "Fiesta" used on its station wagons. When the 88 was retired in 1999 (with a Fiftieth Anniversary Edition), its length of service was the longest model name used on American cars after the Chrysler New Yorker . Mid-1955 also saw
9960-470: The newly formed entity was known as Olds Motor Works." The company moved to a new plant in Detroit, located at the corner of East Jefferson Avenue and MacArthur Bridge . By March 1901, Olds Motor Works had a whole line of models ready for mass production. However, that month the factory caught fire and burned to the ground, destroying nearly all of the prototypes that were inside. The only car that survived
10080-517: The only marque outside of Ford and Chevrolet to break one-million units sold. By 1977, however, GM had downsized its full-size models, and the Cutlass Supreme was now nearly identical in size to the redesigned Delta 88 . That situation would last only that one year, as GM planned to downsize the Olds Cutlass and other intermediates for 1978. In addition to the Colonnade hardtop coupe ,
10200-405: The opportunity to purchase one of these cars. The price was set at full invoice price for a standard International Series coupe (~$ 14,000) plus the cost of the convertible conversion (an additional $ 13,997). Each was highly optioned, including the first-ever application of Heads Up Display in an American production vehicle developed by Hughes Electronics. After the 50 were in the dealers' hands across
10320-472: The other engines that were popular during that era, and found favor with hot-rodders and stock car racers. The basic design, with a few minor changes, endured until Oldsmobile redesigned its V8 engines in the mid-1960s. Oldsmobile entered the 1950s following a divisional image campaign centered on its 'Rocket' engines and the Space Race , and its cars' appearance followed suit. Oldsmobile's Rocket V8 engine
10440-405: The rear C-pillars and trunk lid. Although smaller than the traditional domestic cars, "its deluxe interior makes it comparable with LTD , VIP , DPL , and Caprice ." For the 1967 model year, the Cutlass Supreme line was expanded into a full series that also included a two-door hardtop coupe (Holiday Coupe), two-door pillared coupe (Sport Coupe), four-door pillared sedan (Town Sedan) and
10560-435: The rocket image, that was used throughout the late 1950s, the make used twin jet pod-styled taillights as a nod to its "Rocket" theme. Oldsmobile was among the first of General Motors' divisions to receive a true hardtop in 1950 called the "Holiday coupe" (Buick's version was called the "Riviera", and Cadillac's was called the "Coupe De Ville"), and it was also among the first divisions (along with Buick and Cadillac) to receive
10680-679: The same platform, like the AMC Matador sedan, had a combined passenger and cargo volume of 130 cubic feet (3.68 m ), and were now considered "full-size" automobiles. Cars that defined the mid-size market in the 1980s and 1990s included the Chrysler K-Cars ( Dodge Aries and Plymouth Reliant ), the Ford Taurus , and the Toyota Camry , which was upsized into the midsize class in 1991. The Taurus and Camry came to define
10800-423: The same time. The Cutlass Calais, essentially replaced the previous Cutlass Salon series, as far as model position and content were concerned. The Calais featured reclining Strato bucket seats , center console , sport steering wheel , full instrumentation, tuned suspension with front and rear sway bars, color-keyed wheelcovers, front grilles mimicking an ice cube tray (as opposed to the waterfall style used with
10920-425: The specialization of the premium model, Oldsmobile created specific Brougham hood ornaments. 1987 was the final year for the rear-wheel drive sedan, and the coupe models received a restyled header panel with composite headlights (sedans retained the quad sealed beam design). A Buick 231 was the base motor alongside the Oldsmobile 307 . For its final year, the 442 package was moved to the Supreme model. 1988
11040-538: The standard fastback coupe's. Around 2,499 Hurst/Olds were produced - all were powered with an Oldsmobile 5.7L (350 cubic-inch) Rocket V8 (not the diesel engine) sourced from the full-sized Delta 88 and Ninety Eight Regency. Also included in the Hurst/Olds package was the Hurst Dual/Gate shifter for the three-speed Turbo-Hydramatic transmission. In 1978 , the Cutlass line featured taillights which had
11160-423: The standard Rocket V8 was enlarged from 330 to 350 cubic inches with 310 hp (231 kW). The 1969 models received only a minor facelift such as a new split grille and vertical taillights with the same model and engine offerings. A new three-speed Turbo-Hydramatic 350 was added to the option list to replace the two-speed Jetaway automatic. Headrests were made standard equipment due to federal safety mandate and
11280-456: The third best-selling brand in the U.S. behind Chevrolet and Ford. In the late 1970s and again in the mid-1980s, model-year production topped one million units, something only Chevrolet and Ford had achieved. The very popularity of Oldsmobile's cars created a problem for the division in the late 1970s, however. At that time, each General Motors division produced its own V8 engines, and in 1977, Oldsmobile, Chevrolet, Pontiac, and Buick each produced
11400-452: The wheel. Traditionally a manufacturer builds many pace car replicas, often thousands. But in 1988 Oldsmobile chose to build only 50 Cutlass Convertible Indy Pace Car editions. All 50 (used on track on race day and in 500 Festival activities) were essentially hand-built. General Motors/Oldsmobile contracted Cars and Concepts of Brighton, Michigan to build each of these 50 unique cars. Following the race 50 very select Oldsmobile dealers were given
11520-469: Was "Turnpike Cruiser" option that included a 400 cubic-inch V8 with two-barrel carburetor and 300 hp (220 kW) rating along with a numerically lower rear axle and Turbo-Hydramatic transmission. The Cutlass and other GM intermediates were completely restyled for 1968 with wheelbases shortened to 112 inches (2,845 mm) for 2-door coupe models and lengthened one inch to 116 in (2,946 mm) for four-door sedans and station wagons (with
11640-536: Was a styling mistake which GM called the "StratoRoof", which was reminiscent of the "greenhouse" canopy used on the Convair B-36 Peacemaker high altitude bomber. Both makes had models which contained the heavily framed rear window, but Detroit had been working with large curved backlights for almost a decade. Consumers disliked the roof and its blind spots, forcing GM to rush a redesign into production on some of its models. Oldsmobile's only off year in
11760-577: Was added to the Supreme lineup, with a new front end and a slight taillight lens restyle (resembling a touch-tone dial or Rubik's Cube - this lens style was used until 1984). It was this restyled body that (along with the Chevrolet Monte Carlo , Buick Regal , and Pontiac Grand Prix ) ushered in the downsized cars into NASCAR cup competition. While the Cutlass looked almost identical to the Buick Regal (which scored 35+ victories in
11880-474: Was added to the line, featuring a more luxurious interior trim than the regular Supreme model with pillowed crushed velour upholstery and 60/40 bench seats similar to the larger Ninety-Eight Regency. It also received quad square headlights. For 1977, the Brougham was also available as a four-door Colonnade sedan. The grille was also changed, with each half divided into five rather than two segments of bars divided by chrome strips. A five-speed manual transmission
12000-471: Was also the first year GM introduced the OBD-I computer controlled engine management and emission control system. The 442 option moved from the aeroback Cutlass Salon coupe body to the notchback Cutlass Calais for 1980, with content upgraded from a mere "appearance and handling" package back to a legitimate performance option with content similar to the 1979 Hurst/Olds including its 350 Rocket V8. This would be
12120-504: Was an early, ambitious high point for the company. Riding atop 42-inch (1067 mm) wheels, and equipped with factory "white" tires, the Limited was the prestige model in Oldsmobile's two model lineup, with the smaller Oldsmobile Autocrat Series 32 having 36-inch wheels. The Limited retailed for US$ 4,600, ($ 150,420 in 2023 dollars ) an amount greater than the price of a new basic three-bedroom house. Buyers received goatskin upholstery,
12240-455: Was available as an option with the 260 V8 in all models except Supreme Brougham and station wagons for 1976–77. The Cutlass Supreme was downsized for 1978, along with the rest of the Cutlass line. An upscale Cutlass Calais model was added, differing from the Cutlass Supreme only in minor trim details. The new notchback Cutlass Supreme proved to be far more popular than the controversial fastback Cutlass Salon coupe and sedan introduced at
12360-476: Was based on the Supreme two-door hardtop and convertible, powered by both versions of the 455 Rocket offered on the 4-4-2, along with a Turbo 400 transmission with Hurst Dual/Gate shifter. The H/O convertible also served as the Indianapolis 500 Pace Car in 1972. 1972 was also the final year for Olds to offer the Cutlass Supreme convertible, until 1990. In its final year, it was the best-selling convertible in
12480-510: Was completed in 1966 to accommodate the company's major administration departments. Located at 920 Townsend Avenue, at what is currently the GM Lansing Grand River Assembly plant, the project was constructed by Michigan contractor Utley-James, with architectural design contracted by GMAC. The headquarters accommodated about 900 employees in a Modern design with exterior marble and curtain walls reminiscent of
12600-606: Was completed on February 15, 1995. The reason for this is that the last 34,743 cars built in Doraville were sedans, the coupe production was sent to Fairfax, Kansas around March 1, 1995, and Cars and Concepts did not have a facility near Fairfax. In 1988 the Indianapolis Motor Speedway chose Oldsmobile to pace “The Greatest Spectacle in Racing”, with retired United States Air Force General Chuck Yeager behind
12720-480: Was conducted on the following schedule: The last 500 Aleros, Auroras, Bravadas, Silhouettes and Intrigues produced received special Oldsmobile heritage emblems and markings which signified 'Final 500'. All featured a unique Dark Cherry Metallic paint scheme. Auroras and Intrigues would be accompanied by special Final 500 literature. However, only the Intrigue, Aurora, Bravada, and Alero had all Final 500 models built;
12840-491: Was manually progressed, meaning that the vehicle being assembled was manually pushed to the next workstation after the assigned assembly was performed at the previous station. This differed from hand-made vehicles in the past where various workers would work on one car until it was completed and was labor- and time-intensive. After Ransom Olds merged Olds Motor Vehicle Co. with the Olds Gas Engine Works in 1899,
12960-854: Was no question that the engines were different from one another. Many customers were loyal Oldsmobile buyers who specifically wanted the Rocket V8, and did not discover that their vehicle had the Chevrolet engine until they performed maintenance and discovered that purchased parts did not fit. This became a public relations nightmare for GM. Following this debacle, disclaimers stating that "Oldsmobiles are equipped with engines produced by various GM divisions" were tacked onto advertisements and sales literature; all other GM divisions followed suit. In addition, GM quickly stopped associating engines with particular divisions and to this day, all GM engines are produced by "GM Powertrain" (GMPT) and are called GM "Corporate" engines instead of GM "Division" engines. Although it
13080-407: Was offered with the same equipment and dimensions without the woodgrained appearance. The Supreme Colonnade sedan was available in 1973 as the Cutlass Salon, which was an option package that included radial tires, upgraded suspension and reclining bucket seats upholstered in corduroy or vinyl trim along with color-keyed wheelcovers - designed as sort of a European-style luxury/touring sedan similar to
13200-584: Was questioning production techniques and wanted Mr. Olds to certify that each car that left the plant was free from defects. Mr. Smith then set up an experimental engineering shop without Mr. Olds' knowledge or consent, causing Mr. Olds to leave in 1904 and form the REO Motor Car Company . This was similar to the situation Henry Ford experienced when he was forced out of the company he founded (the Henry Ford Company ) before starting
13320-513: Was renamed the Rambler Classic and while it retained its basic dimensions, it was now competing with an array of new "intermediate" models from General Motors, Ford, and Chrysler. The introduction of the 1962 Ford Fairlane was viewed by consumers as too close to the compact Falcon in size and performance as well as too close to the full-sized Ford models in price. It was the introduction of General Motors " senior compacts " that grew
13440-510: Was restyled for 1992, with coupes and convertibles gaining distinctive "mini-quad" headlamps shared with the Pontiac Grand Prix coupe. A driver's side airbag became standard in 1994, and a new ergonomically curved dashboard with dual airbags debuted in 1995. The trim levels and the lineup were gradually pared down over time. The Quad 4 engine was last produced during the 1991 model year; the manual transmission option during 1992;
13560-581: Was taken by the 1998 Intrigue , built on the next version of the W platform. The Cutlass Supreme ended production on April 24, 1997. The W-body Cutlass Supreme was built in Doraville, Georgia from 1988 to 1995, and at the Fairfax Plant in Kansas City, Kansas from 1996 to 1997. The first 1988 Cutlass Supreme rolled off the assembly line on January 13, 1988. The last Cutlass Supreme convertible
13680-407: Was the final year for the rear-wheel drive Cutlass Supreme. It was badged Cutlass Supreme Classic , and 27,678 were built. The 2-door coupe (produced alongside the Chevrolet Monte Carlo at GM's Pontiac, Michigan plant) continued, until the new front-wheel drive version was released in December 1987. The Olds 307 was the only available engine. Two high-performance variants were created, both using
13800-531: Was the first production car with heads up display . Notable models : After the tremendous success of the 1970s and 1980s, things changed quickly for Oldsmobile, and by the early 1990s the brand had lost its place in the market (as annual sales had fallen from a record high of 1,066,122 in 1985 to just 402,936 in 1993), squeezed between other GM divisions, and with competition from new upscale import makes Acura , Infiniti and Lexus . GM continued to use Oldsmobile sporadically to showcase futuristic designs and as
13920-420: Was the leader in performance; its cars were generally considered the fastest on the market; and by the mid-1950s their styling was among the first to offer a wide, "open maw" grille, suggestive of fighter jet propulsion. From 1948 to 1957, Oldsmobile adopted a ringed-globe emblem depicting North America to stress what marketers felt was its universal appeal. Starting in 1958, the grille logo changed again to reflect
14040-537: Was the oldest surviving American automobile brand , and one of the oldest in the world, after Peugeot , Renault , Fiat , and Opel . Oldsmobiles were first manufactured by the Olds Motor Vehicle Company in Lansing, Michigan , a company founded by Ransom E. Olds in 1897. In 1901 (the same year that Horace and John Dodge won a contract to produce transmissions for the Oldsmobile company),
14160-572: Was the only year in which the Cutlass Supreme notchback hardtop could be equipped with the L75 455 and M20 four speed transmission, and only 77 of these cars were produced. All 1972 L75 455/M20 cars used the larger 2.07 valves and the W30 automatic camshaft. This gave the L75 455/M20 cars 270 net horsepower, as opposed to the TH400 automatic -equipped L75 cars, which produced 250 net horsepower. The 1972 Hurst/Olds
14280-428: Was the popularity of the Oldsmobile division vehicles that prompted this change, declining sales of V8 engines would have made this change inevitable as all but the Chevrolet version of the 350-cubic-inch engine were eventually discontinued. Oldsmobile also introduced a 5.7L (350 cu-in) V8 diesel engine option on its Custom Cruiser, Delta 88 and 98 models in 1978; and a smaller 4.3L (260 cu-in) displacement V8 diesel on
14400-426: Was the standard Cutlass Supreme engine with a 250-horsepower 455 Rocket offered as an option. Both three- and four-speed manual transmissions were offered in 1973, but the greatest majority of Cutlasses (including Supremes) were built with the three-speed Turbo-Hydramatic automatic transmission which became standard equipment in 1974, along with variable-ratio power steering. The 1973-74 energy crisis resulting from
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