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127-480: The Northumberland Gazette is a weekly newspaper published in Alnwick , Northumberland , England . It serves Alnwick, Amble , Seahouses , Rothbury , Wooler and outlying districts . The Gazette typically covers local news , sport , leisure and farming issues. It also prints opinion pieces, reader letters, and classified advertisements, and contains a property and real estate pull-out section. It
254-541: A generic trademark – turning it into a generic term which means that its legal protection as a trademark is lost. Early in its life, The CW aired short programming breaks called "Content Wraps", to advertise one company's product during an entire commercial break. The CW pioneered "content wraps" and some products featured were Herbal Essences , Crest , Guitar Hero II , CoverGirl , and Toyota . A new promotion concept has appeared, "ARvertising", advertising on augmented reality technology. Controversy exists on
381-454: A public service announcement . Advertising may also help to reassure employees or shareholders that a company is viable or successful. In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns. Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images he recruited West End stage actress and socialite Lillie Langtry to become
508-448: A 50% decline in the number of regional journalists. A 2016 study by King's College, London, found that the towns that lost their local newspapers receded from democratic values and experienced the loss of public faith in the authorities. A new trend in newspaper publishing is the introduction of personalization through on-demand printing technologies or with online news aggregator websites like Google news . Customized newspapers allow
635-527: A Korean monk claimed to have discovered an extant copy of the Jobo . The history of Middle Eastern newspapers goes back to the 19th century. Many editors were not only journalists but also writers, philosophers and politicians. With unofficial journals, these intellectuals encouraged public discourse on politics in the Ottoman and Persian Empires. Literary works of all genres were serialized and published in
762-685: A daily newspaper from its founding in 1791 until it was acquired by The Guardian in 1993. Usually, it is a specially expanded edition, often several times the thickness and weight of the weekday editions and containing generally special sections not found in the weekday editions, such as Sunday comics and Sunday magazines (such as The New York Times Magazine and The Sunday Times Magazine ). In some countries daily newspapers are not published on Christmas Day , but weekly newspapers would change their day e.g. Sunday newspapers are published on Saturday December 24, Christmas Eve when Christmas Day falls on Sunday. Some newspapers are published two times
889-511: A direct command to the consumer. In the early 1920s, the first radio stations were established by radio equipment manufacturers, followed by non-profit organizations such as schools, clubs and civic groups who also set up their own stations. Retailer and consumer goods manufacturers quickly recognized radio's potential to reach consumers in their home and soon adopted advertising techniques that would allow their messages to stand out; slogans , mascots , and jingles began to appear on radio in
1016-558: A domain lease or by making contact with the registrant of a domain name that describes a product. Domain name registrants are generally easy to identify through WHOIS records that are publicly available at registrar websites. Advertising may be categorized in a variety of ways, including by style, target audience, geographic scope, medium, or purpose. For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by
1143-494: A friend", "sell it"), spreading buzz, or achieving the feat of equating a brand with a common noun (in the United States, " Xerox " = " photocopier ", " Kleenex " = tissue , " Vaseline " = petroleum jelly , " Hoover " = vacuum cleaner , and " Band-Aid " = adhesive bandage ). However, some companies oppose the use of their brand name to label an object. Equating a brand with a common noun also risks turning that brand into
1270-611: A friend. In general, the advertising community has not yet made this easy, although some have used the Internet to widely distribute their ads to anyone willing to see or hear them. In the last three quarters of 2009, mobile and Internet advertising grew by 18% and 9% respectively, while older media advertising saw declines: −10.1% (TV), −11.7% (radio), −14.8% (magazines) and −18.7% (newspapers). Between 2008 and 2014, U.S. newspapers lost more than half their print advertising revenue. Another significant trend regarding future of advertising
1397-422: A large distribution system to deliver their papers to these different distributors, which typically involves delivery trucks and delivery people. In recent years, newspapers and other media have adapted to the changing technology environment by starting to offer online editions to cater to the needs of the public. In the future, the trend towards more electronic delivery of the news will continue with more emphasis on
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#17327728671801524-684: A large revenue center (because of other ways to buy and sell online) and ad impressions now being dispersed across many media are inputs. Newspapers are typically published daily or weekly . News magazines are also weekly, but they have a magazine format. General-interest newspapers typically publish news articles and feature articles on national and international news as well as local news . The news includes political events and politicians." , business and finance , crime, weather, and natural disasters; health and medicine , science , and computers and technology; sports ; and entertainment , society , food and cooking, clothing and home fashion, and
1651-580: A larger part of the population. In 1830, the first inexpensive " penny press " newspaper came to the market: Lynde M. Walter's Boston Transcript . Penny press papers cost about one sixth the price of other newspapers and appealed to a wider audience, including less educated and lower-income people. In France, Émile de Girardin started La Presse in 1836, introducing cheap, advertising-supported dailies to France. In 1848, August Zang , an Austrian who knew Girardin in Paris, returned to Vienna to introduce
1778-597: A local and international English-speaking public, and for tourists. The advent of the Internet has also allowed non-English-language newspapers to put out a scaled-down English version to give their newspaper a global outreach. Similarly, in many countries with a large foreign-language-speaking population or many tourists, newspapers in languages other than the national language are both published locally and imported. For example, newspapers and magazines from many countries, and locally published newspapers in many languages , are ready to be found on news-stands in central London. In
1905-483: A mixture of subscription revenue, newsstand sales , and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint ). However, today most newspapers are also published on websites as online newspapers , and some have even abandoned their print versions entirely. Newspapers developed in
2032-420: A mixture of subscription revenue, newsstand sales , and advertising revenue (other businesses or individuals pay to place advertisements in the pages, including display ads , classified ads , and their online equivalents ). Some newspapers are government-run or at least government-funded; their reliance on advertising revenue and profitability is less critical to their survival. The editorial independence of
2159-563: A need, display advertising can drive awareness of something new and without previous knowledge. Display works well for direct response. The display is not only used for generating awareness, it is used for direct response campaigns that link to a landing page with a clear 'call to action'. As the mobile phone became a new mass medium in 1998 when the first paid downloadable content appeared on mobile phones in Finland, mobile advertising followed, also first launched in Finland in 2000. By 2007
2286-558: A newspaper is thus always subject to the interests of someone, whether owners, advertisers or a government. Some newspapers with high editorial independence, high journalism quality, and large circulation are viewed as newspapers of record . Many newspapers, besides employing journalists on their own payrolls, also subscribe to news agencies (wire services) (such as the Associated Press , Reuters , or Agence France-Presse ), which employ journalists to find, assemble, and report
2413-651: A newspaper of the modern type in South Asia was by William Bolts , a Dutchman in the employ of the British East India Company in September 1768 in Calcutta. However, before he could begin his newspaper, he was deported back to Europe. In 1780 the first newsprint from this region, Hicky's Bengal Gazette , was published by an Irishman, James Augustus Hicky . He used it as a means to criticize
2540-513: A problem for e-mail users since 1978. As new online communication channels became available, advertising followed. The first banner ad appeared on the World Wide Web in 1994. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives. In online display advertising, display ads generate awareness quickly. Unlike search, which requires someone to be aware of
2667-459: A related name; e.g., The Times and The Sunday Times are distinct newspapers owned by the same company, and an article published in the latter would never be credited to The Times . In some cases a Sunday edition is an expanded version of a newspaper from the same publisher; in other cases, particularly in Britain, it may be a separate enterprise, e.g., The Observer , not affiliated with
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#17327728671802794-498: A rising need for information which was met by concise handwritten news-sheets. In 1556, the government of Venice first published the monthly notizie scritte , which cost one gazetta , a small coin. These avvisi were handwritten newsletters and used to convey political, military, and economic news quickly and efficiently to Italian cities (1500–1700)—sharing some characteristics of newspapers though usually not considered true newspapers. However, none of these publications fully met
2921-440: A small newspaper's print run might require less than an hour of operation, meaning that if the newspaper had its own press it would sit idle most of the time. If the newspaper offers information online, webmasters and web designers may be employed to upload stories to the newspaper's website. The staff of the circulation department liaise with retailers who sell the newspaper; sell subscriptions; and supervise distribution of
3048-409: A subject area, called a beat , such as sports, religion, or science. Columnists are journalists who write regular articles recounting their personal opinions and experiences. Printers and press operators physically print the newspaper. Printing is outsourced by many newspapers, partly because of the cost of an offset web press (the most common kind of press used to print newspapers), and also because
3175-469: A week and are known as semi-weekly publications. As the name suggests, a triweekly publishes three times a week. The Meridian Star is an example of such a publication. Weekly newspapers are published once a week, and tend to be smaller than daily papers. Some publications are published, for example, fortnightly (or biweekly in American parlance). They may have a change from normal weekly day of
3302-504: Is always better than the older idea, but it is different – it hits the present taste." Enhanced advertising revenues was one effect of the Industrial Revolution in Britain. Thanks to the revolution and the consumers it created, by the mid-19th century biscuits and chocolate became products for the masses, and British biscuit manufacturers were among the first to introduce branding to distinguish grocery products. One
3429-484: Is available in early editions from before midnight on the night before its cover date , further editions being printed and distributed during the night. The later editions can include breaking news which was first revealed that day, after the morning edition was already printed. Previews of tomorrow's newspapers are often a feature of late night news programs, such as Newsnight in the United Kingdom. In 1650,
3556-441: Is available throughout the country. There is also a small group of newspapers which may be characterized as international newspapers . Some, such as The New York Times International Edition , (formerly The International Herald Tribune) have always had that focus, while others are repackaged national newspapers or "international editions" of national or large metropolitan newspapers. In some cases, articles that might not interest
3683-508: Is considered the world's earliest identified printed advertising medium. In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in
3810-534: Is not sold, but provided to start-up companies in return for equity . If the company grows and is sold, the media companies receive cash for their shares. Domain name registrants (usually those who register and renew domains as an investment) sometimes "park" their domains and allow advertising companies to place ads on their sites in return for per-click payments. These ads are typically driven by pay per click search engines like Google or Yahoo, but ads can sometimes be placed directly on targeted domain names through
3937-528: Is one such advertiser employing this method in their video on demand menus. These advertisements are targeted to a specific group and can be viewed by anyone wishing to find out more about a particular business or practice, from their home. This causes the viewer to become proactive and actually choose what advertisements they want to view. Niche marketing could also be helped by bringing the issue of color into advertisements. Different colors play major roles when it comes to marketing strategies, for example, seeing
Northumberland Gazette - Misplaced Pages Continue
4064-588: Is published and owned by National World . The newspaper was founded by William Davison of Alnwick in 1854 as the Alnwick Mercury , an 8-page penny monthly. After Davison died in 1858, the business passed to his son, who sold it to Henry Hunter Blair in 1859. By 1864 it was a 4-page weekly. Historical copies of the Alnwick Mercury , dating back to 1854, are available to search and view in digitised form at The British Newspaper Archive . In 1883
4191-483: Is supervised by a designated editor. Most newspaper editors copy edit the stories for their part of the newspaper, but they may share their workload with proofreaders and fact checkers . Reporters are journalists who primarily report facts that they have gathered, and those who write longer, less news-oriented articles may be called feature writers. Photographers and graphic artists provide images and illustrations to support articles. Journalists often specialize in
4318-705: Is the growing importance of the niche market using niche or targeted ads. Also brought about by the Internet and the theory of the long tail , advertisers will have an increasing ability to reach specific audiences. In the past, the most efficient way to deliver a message was to blanket the largest mass market audience possible. However, usage tracking, customer profiles and the growing popularity of niche content brought about by everything from blogs to social networking sites, provide advertisers with audiences that are smaller but much better defined, leading to ads that are more relevant to viewers and more effective for companies' marketing products. Among others, Comcast Spotlight
4445-422: Is the key to world prosperity." This was part of the "unparalleled" collaboration between business and government in the 1920s, according to a 1933 European economic journal. The tobacco companies became major advertisers in order to sell packaged cigarettes. The tobacco companies pioneered the new advertising techniques when they hired Bernays to create positive associations with tobacco smoking. Advertising
4572-705: Is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding ", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as
4699-447: Is usually referred to as the editor. Variations on this title such as editor-in-chief, executive editor, and so on are common. For small newspapers, a single editor may be responsible for all content areas. At large newspapers, the most senior editor is in overall charge of the publication, while less senior editors may each focus on one subject area, such as local news or sports. These divisions are called news bureaus or "desks", and each
4826-721: The Morpeth Herald from the Tweeddale Press Group. The Advertiser was incorporated in the Gazette and the Morpeth and Ponteland editions of the Gazette ended. The paper's parent group, Johnston Press, decided to use the Northumberland Gazette as its first news site for accessing its premium content online. This scheme was abandoned. On 31 May 2012 the Gazette , hitherto a broadsheet,
4953-665: The Holy Roman Empire of the German Nation , is often recognized as the first newspaper. The second newspaper, the German Avisa , was published from 1609 in Wolfenbüttel . Both newspapers distinguished themselves from other printed material by being published on a regular basis. They reported on a variety of current events to a broad public audience. Within a few decades, newspapers could be found in all
5080-499: The Industrial Revolution enabled newspapers to become an even more widely circulated means of communication, as new printing technologies made printing less expensive and more efficient. In 1814, The Times (London) acquired a printing press capable of making 1,100 impressions per hour. Soon, this press was adapted to print on both sides of a page at once. This innovation made newspapers cheaper and thus available to
5207-558: The Northumberland Gazette in 1947. For most of its history it has been in the same ownership as the South Shields daily evening newspaper, the Shields Gazette . For several years the paper was published in several editions covering different districts in east Northumberland, including one for Berwick upon Tweed from no later than 1972 until 1984 or after, one for Morpeth from at least 1946 until 1992, from 1972 under
Northumberland Gazette - Misplaced Pages Continue
5334-452: The Pears soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century. In 1882, Barratt recruited English actress and socialite Lillie Langtry to become the poster girl for Pears, making her
5461-654: The Quebec Chronicle-Telegraph . It is currently published as an English-language weekly from its offices at 1040 Belvédère, suite 218, Quebec City, Quebec, Canada. In 1808, the Gazeta do Rio de Janeiro had its first edition, printed in devices brought from England, publishing news favourable for the government of the United Kingdom of Portugal, Brazil and the Algarves since it was produced by
5588-514: The 17th century as information sheets for merchants . By the early 19th century, many cities in Europe, as well as North and South America, published newspapers. Some newspapers with high editorial independence, high journalism quality, and large circulation are viewed as newspapers of record . With the popularity of the Internet , many newspapers are now digital, with their news presented online as
5715-479: The 1920s and early television in the 1930s. The rise of mass media communications allowed manufacturers of branded goods to bypass retailers by advertising directly to consumers. This was a major paradigm shift which forced manufacturers to focus on the brand and stimulated the need for superior insights into consumer purchasing, consumption and usage behavior; their needs, wants and aspirations. The earliest radio drama series were sponsored by soap manufacturers and
5842-443: The 1940s, manufacturers began to recognize the way in which consumers were developing personal relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon/Esso, using insights drawn research methods from psychology and cultural anthropology, led to some of
5969-639: The British rule through journalism. The Jobo , discussed in the Annals of the Joseon Dynasty , was published in 1577 by King Seonjo 's ministers. As the King had not given permission to print the news bulletins, Jobo was discontinued, and 30 ministers were sentenced "to a severe punishment". It was printed daily, and covered a range of topics, including weather, constellations, and current affairs. In 2017,
6096-477: The Great Recession. Industry could not benefit from its increased productivity without a substantial increase in consumer spending . This contributed to the development of mass marketing designed to influence the population's economic behavior on a larger scale. In the 1910s and 1920s, advertisers in the U.S. adopted the doctrine that human instincts could be targeted and harnessed – " sublimated " into
6223-492: The Internet, social media and other electronic delivery methods. However, while the method of delivery is changing, the newspaper and the industry still have a niche in the world. As of 2007, virtually all major printed newspapers produced online editions distributed over the Internet, which, depending on the country, may be regulated by journalism organizations such as the Press Complaints Commission in
6350-656: The UK. But as some publishers find their print-based models increasingly unsustainable, Web-based "newspapers" have also started to appear, such as the Southport Reporter in the UK and the Seattle Post-Intelligencer , which stopped publishing in print after 149 years in March 2009 and became an online-only paper. Since 2005 in the UK more than 200 regional newspapers have closed down resulting in
6477-956: The US state of Florida , so many tourists from the French-speaking Canadian province of Quebec visit for long stays during the winter (" snowbirds ") that some newsstands and stores sell French-language newspapers such as Le Droit . General newspapers cover all topics, with different emphasis. While at least mentioning all topics, some might have good coverage of international events of importance; others might concentrate more on national or local entertainment or sports. Specialised newspapers might concentrate more specifically on, for example, financial matters. There are publications covering exclusively sports, or certain sports, horse-racing, theatre, and so on, although they may no longer be called newspapers. For centuries newspapers were printed on paper and supplied physically to readers either by
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#17327728671806604-502: The United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour . In some instances the sponsors exercised great control over the content of the show – up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame . The late 1980s and early 1990s saw
6731-677: The administration's flaws. The first newspaper in Peru was El Peruano , established in October 1825 and still published today, but with several name changes. During the Tang dynasty in China (618–906), the Kaiyuan Za Bao published the government news; it was block-printed onto paper. It is sometimes considered one of the earliest newspapers to be published. The first recorded attempt to found
6858-403: The ads they display or broadcast. Increasingly, other media are overtaking many of the "traditional" media such as television, radio and newspaper because of a shift toward the usage of the Internet for news and music as well as devices like digital video recorders (DVRs) such as TiVo . Online advertising began with unsolicited bulk e-mail advertising known as " e-mail spam ". Spam has been
6985-612: The advent of the ad server , online advertising grew, contributing to the " dot-com " boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, some websites, including the search engine Google , changed online advertising by personalizing ads based on web browsing behavior. This has led to other similar efforts and an increase in interactive advertising . Online advertising introduced new opportunities for targeting and engagement, with platforms like Google and Facebook leading
7112-470: The advertisement featured a couple with the message "A skin you love to touch". In the 1920s, psychologists Walter D. Scott and John B. Watson contributed applied psychological theory to the field of advertising. Scott said, "Man has been called the reasoning animal but he could with greater truthfulness be called the creature of suggestion. He is reasonable, but he is to a greater extent suggestible". He demonstrated this through his advertising technique of
7239-468: The advertising department may include graphic designers , who design ads according to the customers' specifications and the department's policies. In an advertising-free newspaper , there is no advertising department. Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It
7366-878: The aforementioned news, information and opinions, they include weather forecasts; criticism and reviews of the arts (including literature , film , television , theater , fine arts , and architecture ) and of local services such as restaurants; obituaries , birth notices and graduation announcements; entertainment features such as crosswords, horoscopes, editorial cartoons , gag cartoons , and comic strips ; advice columns, food , and other columns; and radio and television listings (program schedules). Newspapers have classified ad sections where people and businesses can buy small advertisements to sell goods or services; as of 2013, an increase in Internet websites for selling goods, such as Craigslist and eBay has led to significantly less classified ad sales for newspapers. Most newspapers are businesses, and they pay their expenses with
7493-470: The arts . Usually, the paper is divided into sections for each of those major groupings (labelled A, B, C, and so on, with pagination prefixes yielding page numbers A1-A20, B1-B20, C1-C20, and so on). Most traditional papers also feature an editorial page containing editorials written by an editor (or by the paper's editorial board) and expressing an opinion on a public issue, opinion articles called " op-eds " written by guest writers (which are typically in
7620-641: The audience posing a challenge to conventional morality. In the 1920s, under Secretary of Commerce Herbert Hoover , the American government promoted advertising. Hoover himself delivered an address to the Associated Advertising Clubs of the World in 1925 called 'Advertising Is a Vital Force in Our National Life." In October 1929, the head of the U.S. Bureau of Foreign and Domestic Commerce , Julius Klein, stated "Advertising
7747-435: The blue can promote a sense of calmness and gives a sense of security which is why many social networks such as Facebook use blue in their logos. Google AdSense is an example of niche marketing. Google calculates the primary purpose of a website and adjusts ads accordingly; it uses keywords on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of
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#17327728671807874-485: The camera feature of modern phones to gain immediate access to web content. 83 percent of Japanese mobile phone users already are active users of 2D barcodes. Some companies have proposed placing messages or corporate logos on the side of booster rockets and the International Space Station . Unpaid advertising (also called "publicity advertising"), can include personal recommendations ("bring
8001-465: The charge. This shift has significantly altered the advertising landscape, making digital advertising a dominant force in the industry. The share of advertising spending relative to GDP has changed little across large changes in media since 1925. In 1925, the main advertising media in America were newspapers, magazines, signs on streetcars , and outdoor posters . Advertising spending as a share of GDP
8128-564: The city square from the backs of carts and wagons and their proprietors used street callers ( town criers ) to announce their whereabouts. The first compilation of such advertisements was gathered in "Les Crieries de Paris", a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century, advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in
8255-429: The classical criteria for proper newspapers, as they were typically not intended for the general public and restricted to a certain range of topics. The first mechanical, movable type printing that allowed the mass production of printed books was invented by Johann Gutenberg around 1450. In the 50 years after Gutenberg started printing, an estimated 500,000 books were in circulation, printed on about 1,000 presses across
8382-436: The content of these newspapers consisted of advertising, usually local advertising, with half of the daily newspapers in the 1810s using the word "advertiser" in their name. In August 1859, British pharmaceutical firm Beechams created a slogan for Beecham's Pills : "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan. The Beechams adverts would appear in newspapers all over
8509-610: The continent. Gutenberg's invention was a simple device, but it launched a revolution marked by repeated advances in technology and, as a result, a popularization of the ideals of liberty and freedom of information exchange. The emergence of the new media in the 17th century has to be seen in close connection with the spread of the printing press from which the publishing press derives its name. The German-language Relation aller Fürnemmen und gedenckwürdigen Historien , printed from 1605 onwards by Johann Carolus in Strasbourg in
8636-440: The desire to purchase commodities. Edward Bernays , a nephew of Sigmund Freud , became associated with the method and is sometimes called the founder of modern advertising and public relations. Bernays claimed that: [The] general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology. It is evident that the successful propagandist must understand
8763-645: The earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with " Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below
8890-481: The effectiveness of subliminal advertising (see mind control ), and the pervasiveness of mass messages ( propaganda ). With the Internet came many new advertising opportunities. Pop-up, Flash , banner, pop-under, advergaming , and email advertisements (all of which are often unwanted or spam in the case of email) are now commonplace. Particularly since the rise of "entertaining" advertising, some people may like an advertisement enough to wish to watch it later or show
9017-674: The first American daily. In 1752, John Bushell published the Halifax Gazette , which claims to be "Canada's first newspaper". However, its official descendant, the Royal Gazette , is a government publication for legal notices and proclamations rather than a proper newspaper; In 1764, the Quebec Gazette was first printed 21 June 1764 and remains the oldest continuously published newspaper in North America as
9144-462: The first French group to organize. At first, agencies were brokers for advertisement space in newspapers. The late 19th and early 20th centuries saw the rise of modern advertising, driven by industrialization and the growth of consumer goods. This era saw the dawn of ad agencies, employing more cunning methods— persuasive diction and psychological tactics. Thomas J. Barratt of London has been called "the father of modern advertising". Working for
9271-466: The first celebrity to endorse a commercial product. Becoming the company's brand manager in 1865, listed as the first of its kind by the Guinness Book of Records , Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
9398-472: The first daily newspaper appeared, Einkommende Zeitung , published by Timotheus Ritzsch in Leipzig , Germany. In the United Kingdom and some other Commonwealth countries, unlike most other countries, daily newspapers do not publish on Sundays. In the past there were independent Sunday newspapers; nowadays the same publisher often produces a Sunday newspaper, distinct in many ways from the daily, usually with
9525-422: The genre became known as a soap opera . Before long, radio station owners realized they could increase advertising revenue by selling 'air-time' in small time allocations which could be sold to multiple businesses. By the 1930s, these advertising spots , as the packets of time became known, were being sold by the station's geographical sales representatives, ushering in an era of national radio advertising. By
9652-571: The goal. The decline in advertising revenues affected both the print and online media as well as all other mediums; print advertising was once lucrative but has greatly declined, and the prices of online advertising are often lower than those of their print precursors. Besides remodelling advertising, the internet (especially the web ) has also challenged the business models of the print-only era by crowdsourcing both publishing in general (sharing information with others) and, more specifically, journalism (the work of finding, assembling, and reporting
9779-569: The governor allowed The Boston News-Letter to be published and it became the first continuously published newspaper in the colonies. Soon after, weekly papers began being published in New York and Philadelphia. These early newspapers followed the British format and were usually four pages long. They mostly carried news from Britain and content depended on the editor's interests. In 1783, the Pennsylvania Evening Post became
9906-417: The immigrant press. At the turn of the 20th century, advertising was one of the few career choices for women. Since women were responsible for most household purchasing done, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards,
10033-469: The introduction of cable television and particularly MTV . Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising , such as QVC , Home Shopping Network , and ShopTV Canada . With
10160-604: The late Han dynasty (second and third centuries AD). Between 713 and 734, the Kaiyuan Za Bao ("Bulletin of the Court") of the Chinese Tang dynasty published government news; it was handwritten on silk and read by government officials. In 1582, there was the first reference to privately published newssheets in Beijing, during the late Ming dynasty . In early modern Europe , the increased cross-border interaction created
10287-1134: The line (BTL). The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. In the 2010s, as advertising technology developed, a new term, through the line (TTL) began to come into use, referring to integrated advertising campaigns . Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings , billboards , street furniture components, printed flyers and rack cards , radio, cinema and television adverts, web banners , mobile telephone screens, shopping carts, web popups , skywriting , bus stop benches, human billboards and forehead advertising , magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (" logojets "), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens , musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising),
10414-426: The local gay community or indie rock enthusiasts within a city or region. A daily newspaper is printed every day, sometimes with the exception of Sundays and occasionally Saturdays (and some major holidays). Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more specialized sections (e.g., on arts, films, entertainment) and advertising inserts, and cost more. Typically,
10541-467: The local distribution or in some cases by mail, for example for British expatriates living in India or Hong Kong who subscribed to British newspapers. Newspapers can be delivered to subscribers homes and/or businesses by a paper's own delivery people, sent via the mail , sold at newsstands , grocery stores , and convenience stores , and delivered to libraries and bookstores . Newspaper organizations need
10668-526: The main medium that most of the readers use, with the print edition being secondary (for the minority of customers that choose to pay for it) or, in some cases, retired. The decline of newspapers in the early 21st century was at first largely interpreted as a mere print-versus-digital contest in which digital beats print. The reality is different and multivariate, as newspapers now routinely have online presence; anyone willing to subscribe can read them digitally online. Factors such as classified ads no longer being
10795-439: The major cities of Europe, from Venice to London. The Dutch Courante uyt Italien, Duytslandt, &c. ("Courant from Italy, Germany, etc.") of 1618 was the first to appear in folio- rather than quarto-size . Amsterdam, a center of world trade, quickly became home to newspapers in many languages, often before they were published in their own country. The first English-language newspaper, Corrant out of Italy, Germany, etc. ,
10922-461: The majority of these newspapers' staff members work Monday to Friday, so the Sunday and Monday editions largely depend on content made in advance or content that is syndicated. Most daily newspapers are sold in the morning. Afternoon or evening papers, once common but now scarce, are aimed more at commuters and office workers. In practice (though this may vary according to country), a morning newspaper
11049-480: The masthead Morpeth Gazette , for Rothbury and Wooler from about 1954 to 1957, a Wooler edition until 1972 or after, and a Ponteland edition from 1974 to 1992, in latter years under the masthead Ponteland Gazette . This pattern ended in 1992 when the Gazette 's publisher, Northeast Press (then part of Portsmouth and Sunderland Newspapers) bought the Alnwick Advertiser (established in 1979) and
11176-497: The most enduring campaigns of the 20th century. In the early 1950s, the DuMont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in
11303-800: The news). Besides, the rise of news aggregators , which bundle linked articles from many online newspapers and other sources, influences the flow of web traffic . Increasing paywalling of online newspapers may be counteracting those effects. The oldest newspaper still published is the Ordinari Post Tijdender , which was established in Stockholm in 1645. Newspapers typically meet four criteria: In Ancient Rome , Acta Diurna , or government announcement bulletins, were produced. They were carved in metal or stone and posted in public places. In China, early government-produced news-sheets, called Dibao , circulated among court officials during
11430-399: The news, then sell the content to the various newspapers. This is a way to avoid duplicating the expense of reporting from around the world. c. 2005 , there were approximately 6,580 daily newspaper titles in the world selling 395 million print copies a day (in the U.S., 1,450 titles selling 55 million copies). The late 2000s–early 2010s global recession , combined with
11557-476: The newspaper itself—editorial, production/printing, circulation, and advertising, although they are frequently referred to by a variety of other names. Most papers also have the non-newspaper-specific departments found in other businesses of comparable size, such as accounting, marketing, human resources, and IT. Throughout the English-speaking world, the person who selects the content for the newspaper
11684-607: The official press service of the Portuguese crown. In 1821, after the ending of the ban of private newspaper circulation, appears the first non-imperial printed publication, Diário do Rio de Janeiro , though there existed already the Correio Braziliense , published by Hipólito José da Costa at the same time as the Gazeta , but from London and with forcefully advocated political and critical ideas, aiming to expose
11811-518: The opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any situation in which an "identified" sponsor pays to deliver their message through a medium is advertising. A new advertising approach is known as advanced advertising, which is data -driven advertising, using large quantities of data, precise measuring tools and precise targeting. Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to
11938-641: The paper merged with the Alnwick and County Gazette as an 8-page penny weekly, the politically Conservative Alnwick and County Gazette and Alnwick Mercury . It continued the numbering of the Mercury . In 1924 the newspaper incorporated the Alnwick Guardian , becoming the Alnwick and County Gazette and Guardian . The title changed to the Northumberland and Alnwick Gazette in 1943, and to
12065-466: The poster-girl for Pears, making her the first celebrity to endorse a commercial product. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays , considered the founder of modern, " Madison Avenue " advertising. Worldwide spending on advertising in 2015 amounted to an estimated US$ 529.43 billion . Advertising's projected distribution for 2017
12192-636: The press as well. The first newspapers in the Ottoman Empire were owned by foreigners living there who wanted to make propaganda about the Western world. The earliest was printed in 1795 by the Palais de France in Pera . Indigenous Middle Eastern journalism started in 1828, when Muhammad Ali , Khedive of Egypt, ordered the local establishment of the gazette Vekayi-i Misriye ( Egyptian Affairs ). It
12319-430: The printed newspapers through the mail, by newspaper carriers , at retailers, and through vending machines. Free newspapers do not sell subscriptions, but they still have a circulation department responsible for distributing the newspapers. Sales staff in the advertising department not only sell ad space to clients such as local businesses, but also help clients design and plan their advertising campaigns. Other members of
12446-428: The printing press; and medicines, which were increasingly sought after. However, false advertising and so-called " quack " advertisements became a problem, which ushered in the regulation of advertising content. In the United States, newspapers grew quickly in the first few decades of the 19th century, in part due to advertising. By 1822, the United States had more newspaper readers than any other country. About half of
12573-403: The product's availability through saturation campaigns. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today
12700-433: The rapid growth of free web-based alternatives, has helped cause a decline in advertising and circulation, as many papers had to retrench operations to stanch the losses. Worldwide annual revenue approached $ 100 billion in 2005–7, then plunged during the worldwide financial crisis of 2008–9. Revenue in 2016 fell to only $ 53 billion, hurting every major publisher as their efforts to gain online income fell far short of
12827-416: The reader can select how much of each section (politics, sports, arts, etc.) they wish to see in their news. In the U.S., the overall manager or chief executive of the newspaper is the publisher. In small newspapers, the owner of the publication (or the largest shareholder in the corporation that owns the publication) is usually the publisher. Most newspapers have four main departments devoted to publishing
12954-462: The reader to create their individual newspaper through the selection of individual pages from multiple publications. This "Best of" approach allows revival of the print-based model and opens up a new distribution channel to increase coverage beneath the usual boundaries of distribution. Customized newspapers online have been offered by MyYahoo , I-Google , CRAYON, ICurrent.com, Kibboko.com, Twitter . times and many others. With these online newspapers ,
13081-500: The roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed when the first full-service advertising agency of N.W. Ayer & Son
13208-449: The ruins of Pompeii and ancient Arabia . Lost and found advertising on papyrus was common in ancient Greece and ancient Rome . Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China,
13335-609: The same methods with Die Presse (which was named for and frankly copied Girardin's publication). While most newspapers are aimed at a broad spectrum of readers, usually geographically defined, some focus on groups of readers defined more by their interests than their location: for example, there are daily and weekly business newspapers (e.g., The Wall Street Journal and India Today ) and sports newspapers. More specialist still are some weekly newspapers, usually free and distributed within limited regional areas; these may serve communities as specific as certain immigrant populations,
13462-450: The same section as the editorial), and columns that express the personal opinions of columnists , usually offering analysis and synthesis that attempts to translate the raw data of the news into information telling the reader "what it all means" and persuading them to concur. Papers also include articles that have no byline ; these articles are written by staff writers. A wide variety of material has been published in newspapers. Besides
13589-442: The true motives and not be content to accept the reasons which men give for what they do. In other words, selling products by appealing to the rational minds of customers (the main method used prior to Bernays) was much less effective than selling products based on the unconscious desires that Bernays felt were the true motivators of human action. " Sex sells " became a controversial issue, with techniques for titillating and enlarging
13716-420: The value of mobile advertising had reached $ 2 billion and providers such as Admob delivered billions of mobile ads. More advanced mobile ads include banner ads, coupons, Multimedia Messaging Service picture and video messages, advergames and various engagement marketing campaigns. A particular feature driving mobile ads is the 2D barcode , which replaces the need to do any typing of web addresses, and uses
13843-508: The viewer can respond to become part of the advertising message. This type of advertising is unpredictable, which causes consumers to buy the product or idea. This reflects an increasing trend of interactive and "embedded" ads, such as via product placement , having consumers vote through text messages, and various campaigns utilizing social network services such as Facebook or Twitter . The advertising business model has also been adapted in recent years. In media for equity , advertising
13970-535: The week during the Christmas period depending the day of the week Christmas Day is falling on. A local newspaper serves a region such as a city, or part of a large city. Almost every market has one or two newspapers that dominate the area. Large metropolitan newspapers often have large distribution networks, and can be found outside their normal area, sometimes widely, sometimes from fewer sources. Most nations have at least one newspaper that circulates throughout
14097-520: The whole country: a national newspaper . Some national newspapers, such as the Financial Times and The Wall Street Journal , are specialised (in these examples, on financial matters). There are many national newspapers in the United Kingdom , but only a few in the United States and Canada . In Canada, The Globe and Mail is sold throughout the country. In the United States, in addition to national newspapers as such, The New York Times
14224-408: The wider range of readers are omitted from international editions; in others, of interest to expatriates , significant national news is retained. As English became the international language of business and technology, many newspapers formerly published only in non-English languages have also developed English-language editions. In places as varied as Jerusalem and Mumbai , newspapers are printed for
14351-415: The word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses. The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line ( ATL ) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below
14478-449: The world's first global brands, Huntley & Palmers biscuits were sold in 172 countries in 1900, and their global reach was reflected in their advertisements. As a result of massive industrialization, advertising increased dramatically in the United States. In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since
14605-511: The world, helping the company become a global brand. The phrase was said to be uttered by a satisfied lady purchaser from St Helens , Lancashire, the founder's hometown. In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established
14732-435: Was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("Big Five") advertising agency groups are Omnicom , WPP , Publicis , Interpublic , and Dentsu . In Latin, advertere means "to turn towards". Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in
14859-502: Was about 2.9 percent. By 1998, television and radio had become major advertising media; by 2017, the balance between broadcast and online advertising had shifted, with online spending exceeding broadcast. Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. Guerrilla marketing involves unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where
14986-475: Was also used as a vehicle for cultural assimilation , encouraging workers to exchange their traditional habits and community structure in favor of a shared "modern" lifestyle. An important tool for influencing immigrant workers was the American Association of Foreign Language Newspapers (AAFLN). The AAFLN was primarily an advertising agency but also gained heavily centralized control over much of
15113-521: Was first paper written in Ottoman Turkish and Arabic on opposite pages, and later in Arabic only, under the title " al-Waqa'i'a al-Masriya ". The first non-official Turkish newspaper, Ceride-i Havadis (Register of Events), was published by an Englishman, William Churchill, in 1840. The first private newspaper to be published by Turkish journalists, Tercüman-ı Ahvâl (Interpreter of Events),
15240-655: Was first published in Sweden in 1645, and is the oldest newspaper still in existence, though it now publishes solely online. Opregte Haarlemsche Courant from Haarlem , first published in 1656, is the oldest paper still printed. It was forced to merge with the newspaper Haarlems Dagblad in 1942 when Germany occupied the Netherlands. Since then the Haarlems Dagblad has appeared with the subtitle Oprechte Haerlemse Courant 1656 . Merkuriusz Polski Ordynaryjny
15367-632: Was founded by İbrahim Şinasi and Agah Efendi and issued in 1860. The first newspaper in Iran, Kaghaz-e Akhbar (The Newspaper), was created for the government by Mirza Saleh Shirazi in 1837. The first journals in the Arabian Peninsula appeared in Hijaz , once it had become independent of Ottoman rule, towards the end of World War I. One of the earliest women to sign her articles in the Arab press
15494-478: Was founded in 1869 in Philadelphia. Ayer & Son offered to plan, create, and execute complete advertising campaigns for its customers. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it
15621-680: Was part of the first wave of Johnston Press titles to be relaunched in one of five uniform tabloid formats. Newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics , business , sports , art, and science. They often include materials such as opinion columns , weather forecasts , reviews of local services, obituaries , birth notices, crosswords , editorial cartoons , comic strips , and advice columns . Most newspapers are businesses, and they pay their expenses with
15748-567: Was published in Kraków , Poland in 1661. The first successful English daily, The Daily Courant , was published from 1702 to 1735. In Boston in 1690, Benjamin Harris published Publick Occurrences Both Forreign and Domestick . This is considered the first newspaper in the American colonies even though only one edition was published before the paper was suppressed by the government. In 1704,
15875-675: Was published in 1631, La Gazette (originally published as Gazette de France ). The first newspaper in Italy, in accordance with the oldest issue still preserved, was Di Genova published in 1639 in Genoa . The first newspaper in Portugal, A Gazeta da Restauração , was published in 1641 in Lisbon . The first Spanish newspaper, Gaceta de Madrid , was published in 1661. Post- och Inrikes Tidningar (founded as Ordinari Post Tijdender )
16002-588: Was published in Amsterdam in 1620. In the same year, the Antwerp periodial Nieuwe Tijdinghen was published by Abraham Verhoeven . In 1621, Corante, or weekely newes from Italy, Germany, Hungary, Poland, Bohemia, France and the Low Countreys was published in England by an "N.B." (generally thought to be either Nathaniel Butter or Nicholas Bourne) and Thomas Archer. The first newspaper in France
16129-503: Was the female medical practitioner Galila Tamarhan , who contributed articles to a medical magazine called " Ya'asub al-Tib " (Leader in Medicine) in the 1860s. By the early 19th century, many cities in Europe, as well as North and South America, published newspaper-type publications though not all of them developed in the same way; content was vastly shaped by regional and cultural preferences. Advances in printing technology related to
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